sales representatives and indeed save yourself a lot of time. ‘Our sales team chooses the right pieces because they are aware of their clients’ personal tastes, needs and body types. Clients, who call before they arrive at the store, have everything ready waiting for them once they come in,’ she says. Atadeniz also tells us there might be other occasions when a client needs personal shopping: ‘A client may call and tell us that she is wearing black leather pants and she needs a top to go with that. She can use our service even for only one item.’ About the clientele, she says, ‘What’s important for us is not how much money we make. We prefer a clientele with a sense of fashion, and we want to be helpful to them. Sometimes a client calls me to tell she is coming over for only a cup of coffee. She comes in to chat with me, and before she leaves, she picks up a few pieces. Overall, we share a positive experience. We want to cheer our clients up and make them feel happy as they are leaving the store. As this place feels like home to us, our clients are like our guests. I open the
door to them and see them out myself because this is how I treat my own guests at home.’ The personal shopping service has clients from cities such as Adana, Gaziantep and Bursa. A client from a different city can call the store and ask her sales rep to send her the items she needs. Atadeniz says, ‘She totally
puts her trust in us because we know what she will want to wear. We are sincere and honest with our clients.’ Instead of selling a piece for 10,000 Turkish liras, Atadeniz tells her team to sell 10 different pieces for a total of 10,000 Turkish liras. ‘This way we build a long-lasting trustworthy relationship with our clientele. When a client asks me to send her a clutch to go with her dress, I might send her a clutch for 5,000 Turkish liras or only for 400 Turkish liras. When she sees that I always choose the right clutch for her, she will trust my choice next time even if the clutch I send her is worth 10,000 Turkish liras. This is how a solid relationship with our clientele pays off in the long run.’ Atadeniz tells us that the number of clients of their personal shopping service is rising over time: ‘We have famous clients like artists and sculptors. We appeal to a versatile group as our service isn’t limited to only a specific type of clientele. Our schedule is so busy that we are working on an appointment basis.’
SHOWCASING TRANSFORMATION Creating a visual carnival for arts and fashion lovers with its unique window designs, Harvey Nichols focuses on ‘transformation’ this season.
Harvey Nichols invites you to a world of fantasy through its store windows where themes such as high speed, energy and rejuvenation are blended in together. In reference to the dominating surreal forms in fashion, the store windows are adorned with fantastic characters emphasizing on the concept of ‘transformation’. The window decorations feature striking compositions where superheroes meet arts and fashion under the supervision of Creative Director Ceyda Balaban. Do not miss out on this artistic feast!
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