Challenge Recap 2021

UP FOR THE CHALLENGE 2021 EVENT RECAP

THANK YOU FROM CEO + PRESIDENT

CARA VALENTINO

Dear Dempsey Challenge participants, sponsors, partners, volunteers and donors: I can't adequately express how grateful all of us at the Dempsey Center are for your support of the Dempsey Challenge. I was drawn to the Dempsey Center work because of its emphasis on supporting the whole human as well as their families and care partners in the experience of living with cancer. I so appreciate each and all of you for your relentless pursuit to make life better for people impacted by cancer.

There were many changes to the Challenge this year and I can’t thank you enough for rallying together to support these efforts as we planned the best way forward in an ever-changing environment.

Those who participated in the Local Challenge helped keep your community safe by following the health and safety guidelines, and stayed positive through the changes in order to come together in person. From open start times and looped courses, to grab-and-go food and masks in the park, the smiles continued to shine (even under the masks) and the spirit of the Challenge was as powerful as ever!

The energy of Challenge weekend grew even stronger as our global community came together from around the world. Over 600 people from 41 states and 15 countries participated virtually. Two-thousand people participated in this year’s Dempsey Challenge, and thanks to your tireless efforts, together we raised $1.5M to help provide a haven of support to cancer patients, their loved ones, and care partners--all at no cost.

On behalf of our staff, volunteers, and Board of Directors, thank you again. We are honored to have you all as part of the Dempsey Center family.

Gratefully,

Cara Valentino

Over 1,400 Challengers joined us for the in-person Local Challenge hosted in Lewiston, Maine.

190

teams raised an average of $5,984.10

Over 400 volunteers donated their time and expertise to help plan, execute, and make this year's event a success.

We welcomed 600 Challengers worldwide who registered for the Global Challenge and completed their event virtually.

100% of funds raised by

We recognized 80 Top Fundraisers who achieved at least $3,000 in dollars raised, totaling $529,985

$522,460.90 Total amount raised by corporate team partners

Challengers raised a record

$1,508,805

for the Dempsey Center!

participants go directly to the Dempsey Center to continue to make life better for people impacted by cancer, all at no cost.

FUNDRAISING STATISTICS + ANALYTICS DOUBLE THE DONATION DAYS Dempsey Challenge 2021 was once again fortunate to have a number of generous donors and partners who helped rally our participants to raise funds in new and unique ways. With the use of Double the Donation days, Dempsey Challenge participants were inspired and motivated to raise even more money to support the Dempsey Center on these very special incentive days.

Thanks to the kindness of Michael & Ruby Simonds, UNUM, and three anonymous donors, over $145,000 was fundraised on those three days. This is a fantastic example of the way generosity inspires, and we’re so grateful to each of the donors who offered their gifts to be used for Double the Donation Days.

PARTICIPATION 913 Run/Walk Local Participants 383 Local Ride Participants 113 Run/Walk AND Ride Local Participants 590 Virtual Global Participants

MAINE FUNDRAISING

1,340 Maine Participants $968,458 Total Raised by Mainers $722.73 Average Raised by Maine Participants 12% of Mainers participated virtually

GLOBAL FUNDRAISING 30% of Dempsey Challengers participated virtually $306,443 was raised by Global Challengers 160 Donors representing 23 countries outside of the U.S. donated $23,082.50

DOUBLE THE DONATION STATS

$54,707.73:

Fundraised August 12

$46,649.98:

Fundraised September 1

$44,208.48:

Fundraised September 15

$60,000.00:

Double the Donation Matches

$205,566.19:

Total amount raised during Double the Donation fundraising challenge days

FACEBOOK FUNDRAISERS 519 Facebook Fundraisers were created $222,195.40 Total Raised on Facebook 14.7% of Total Revenue was raised through Facebook Fundraisers

DONATION STATISTICS 16,695 Donations totaling $1,508,805 7,715 Donors from Maine donated $801,085 8,890 donors outside of Maine donated $707,720

FUNDRAISING AWARDS TOP 10 FUNDRAISERS Fran Stanhope, Raymond, ME David Gervais, Lewiston, ME Katherine Dettmann, Yarmouth, ME Serena Panzeri, Italy Ethan Helie, Brunswick, ME Sheena Wenz, White House, TN Shawn Cox, Brunswick, ME Dennis Richardson, Turner, ME Steve Ismail, Glenburn, ME Carmella Petitt, San Francisco, CA

$24,126 $18,881.25 $18,348.50 $18,180 $17,255 $16,950 $16,465 $14,150.48 $13,300 $12,455

TOP 10 FUNDRAISING TEAMS

Dempsey Challenge 2021 recognized several fundraising awards, based on the fundraising deadline of September 24. Top award recipients were celebrated at the in-person event on stage with Patrick Dempsey,, which was also livestreamed globally. Pictured above is Top Fundraiser, Fran Stanhope.

TOP TEAM AWARDS Top Corporate Team - Concentra, $102,002 Top Small Business Team - Musette Restaurant, $41,166 Top Family + Friends Team - Fran's Army, $83,885.51 Top Youth + Young Adult Team - Colby Lacrosse, $27,384

TOP INDIVIDUAL AWARDS Top Fundraiser - Fran Stanhope, $24,126 Top Youth + Young Adult Fundraiser - Ethan Helie, $17,255

Concentra Fran's Army Dempsey Center Staff, Board + Volunteers Be the Miracle Team Central Maine Healthcare #MARCYSTRONG Musette Restaurant Sunday River Community Team Amgen Colby Lacrosse

$102,002 $83,885.51 $47,541.87 $46,712.38 $45,707.02 $43,474.99 $41,166.00 $37,268.00 $28,079.15 $27,384.00

TOP 10 TEAMS BY NUMBER OF MEMBERS Team Central Maine Healthcare Concentra Colby Lacrosse Dempsey Center Staff, Board + Volunteers WEX Challenge to Conquer Cancer Be the Miracle Orange Dragons Against Cancer L.L. Bean Bates Rowing

125 102 69 46 39 37 37 30 26 26

MEDIA

SCHEDULE OF

COVERAGE

EVENTS

MAINE News Center MAINE, WLBZ2, WMTW, WGME, WJBQ, WBLM, WCYY, 103.7 The Peak, 107.5 Frank FM, 99.9 FM The Wolf, WIGY, WOXO, Maine Public ,Maine Magazine, Maine Chamber of Commerce, Maine Activity Magazine, Portland Press Herald, Sun Journal, Bangor Daily News, Kennebec Journal, The Cryer, Turner Publishing, Twin City Times, FOXBangor.com NATIONAL Live with Kelly & Ryan, GMA, EXTRA, 10% Happier Podcast, Business Insider, AP News, US News, Good Housekeeping, The Ellen DeGeneres Show, Wheel of Fortune

DEMPSEY CENTER

DIGITAL STATS Organic Page Reach (June 3 - October 31)

308,460 Organic Page Reach (June 3 - October 31)

178,022 Emails Sent

Recipients Per Email

Average Open Rate

25

18,000+

19%

Friday, September 24 Survivor Celebration presented by Concentra

Saturday, September 25 Dempsey Challenge 5K Run/Walk + 10K Run presented by Poland Spring® Brand 100% Natural Spring Water 7:00am Customer Service Tent opens (Oxford Street) Bib pick up, bib reassignments, cash/check donations drop off Simard-Payne Memorial Park Morning Offerings Info Tent, Volunteer Check-in, Coffee/Hydration/Bag Check, Team meet up areas 8:00am-9:00am 10K Run (Oxford Street) Open start time for 10K RUNNERS 9:00am Friends + Family Festival in the Park opens (Simard-Payne Park) Info Tent, Food + Beverage Tent, Food Trucks, Maine Craft Beer + Wine Garden (beer, wine + mimosas), Dempsey Goods Merchandise Tent, Fundraising Incentive Tent, Team Photo Wall, Dempsey Center Mission Walk presented by Central Maine Healthcare, Live Music + Entertainment 9:30-10:30am 5K Walk/Run (Oxford Street) Open start time for 5K RUN/WALKERS 12:00pm Fundraising Award Ceremony (Main Stage) Team Awards Presentation, Top Individual Awards Presentation

Sunday, September 26 Dempsey Challenge Rides presented by Specialized 6:30am Customer Service Tent opens (Oxford Street) Bib pick up, bib reassignments, cash/check donations drop off Bike Mechanics presented by Rainbow Bicycles (Oxford Street) Simard-Payne Memorial Park Morning Offerings Info Tent (general information), Volunteer Check-in, Coffee/Hydration, Bag + Bike Valet, Team meet up areas 7:30-9:00am Dempsey Challenge Rides (Oxford Street) Open start times for RIDERS, 25-, 50-, 65-, 100-mile rides - Clip and ride-style start 9:00am Friends + Family Festival in the Park opens (Simard-Payne Park) Info Tent, Food + Beverage Tent, Food Trucks, Maine Craft Beer + Wine Garden (beer, wine + mimosas), Dempsey Good Merchandise Tent, Fundraising Incentive Tent, Team Photo Wall, Dempsey Center Mission Walk presented by Central Maine Healthcare, Live Music + Entertainment 1:00pm Patriots Game Broadcast (Entertainment Stage) 5:00pm Friends + Family Festival in the Park closes

THANK YOU TO OUR PARTNERS

SAVE THE DATE Dempsey Challenge presented by Amgen Oncology

September 24 + 25, 2022

THANK YOU