Helping Customers Navigate your Product Display Note: This image features product introduced in 2020, which should still be highlighted as NEW on your shelves throughout the calendar year. In-shelf displays featuring NEW 2021 product are shown on page 57. Inventory and Merchandising play key roles in Willow TreeÂŽ sell-through.
Organize by Consumer Need Customers might have a specific occasion or piece in mind when they enter your store. Displaying pieces with similar emotional appeal together allows customers to quickly see multiple options and make informed selections. Navigation Signs labeled with Willow Tree themes organize your shelves by Consumer Need. Positioned at the ends of each shelf, Signs quickly direct customers to the emotions they want to communicate. Setting up your display this way reveals pieces customers hadn’t noticed before, and can increase opportunities for incremental sales. NEW Product Signs go behind figure, in front of packaging box, to create a frame of complementary color around a piece. Sign design ensures new pieces are highly visible on product shelves.
Find Ideas and Tools 1. Sign into DEMDACOretailers.com 2. On SHOP dropdown menu, click WILLOW TREE 3. On Willow Tree homepage, click RESOURCES to access Ideas and order Tools
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