AUGUST 21, 2025
Sparta Area School District
August 21, 2025
Leah Hauser
Director of Business Services
608.855.0037 | lhauser@spartan.org
Dear Sparta Area School District team,
Like you, we believe a well-designed learning environment is one of the most powerful tools for student engagement, academic success, and well-being. Spaces that adapt to changing needs, support collaboration, and reflect the values of the community can shape how students learn for years to come. We understand that bringing this vision to life requires a coordinated, thoughtful process that blends design expertise, logistical precision, and genuine partnership.
Proven expertise, tailored to SASD
With 120 years of experience and a history of successful projects in Wisconsin — including with Building Solutions and Bray Architects — we are ready to step seamlessly into your process. Our team brings a proven methodology for understanding instructional priorities, engaging staff for input, and translating those insights into layouts, product selections, and finish choices that fit both your goals and your budget. We manage each detail, from early planning to final punch list items, so you can focus on the broader success of your project.
Balancing vision, budget, and performance
We understand the responsibility of delivering excellent value to your community. Our recommendations will blend function, durability, and style, ensuring selections are built to withstand daily use in high-traffic educational settings. We monitor costs throughout the process and align every choice with both your budget and the features you need.
Smooth execution through coordinated planning
We partner with your architects and owner’s representative to ensure your built spaces and furniture work in tandem, from power sources to colors and materials. We coordinate manufacturing, delivery, and installation to match your construction milestones, including off-site storage if needed. And our right-sized installation crews deliver clean, clutter-free spaces with minimal disruption to school operations.
A commitment that extends beyond installation
We measure our success by how well your new spaces serve students and staff long after the ribbon is cut. Our warranty management, responsive maintenance solutions, and clear care documentation keep each environment functioning at its best. You’ll also have access to professional development from experts like Dr. Robert Dillon, Amy Uelmen, and Katie Grundahl, equipping educators to connect environment to instructional practice.
We invite you to review the following information about our services and see why so many schools in Wisconsin and nationwide partner with Demco to optimize their learning environments. We look forward to discussing how we can help you create inspiring spaces of your own. You are in capable hands with Shawna Ley and Brandon Blanke.
Sincerely,
Chad Edwards, President
Executive Summary
Aligning with SASD’s vision and project goals
Demco works hard to ensure your mission, vision, and values are reflected in every stage of your project.
• SASD’s mission is to educate all students academically, emotionally, and socially to inspire curiosity and resilience.
Demco helps you make a lasting impact. Together, we’ll create exceptional environments where students, staff, families, and the wider community can thrive for years to come.
• SASD’s vision is to design and deliver the best educational journey for all.
Demco brings proven change management. With experienced partners, we help you stretch your dollars and ensure new spaces integrate seamlessly into teaching and learning.
• SASD is committed to building connections between schools, families, businesses, and the greater community.
Demco puts people first. We listen thoughtfully, honor your priorities and input, and adapt plans so your community’s vision remains the North Star for every choice.
• SASD prioritizes modernizing spaces to be safe, effective, and impactful.
Demco has a proven track record of creating dynamic learning environments that meet diverse teaching and learning needs for years to come.
When you partner with Demco, you can expect:
• A smooth opening day with furniture available on the first day of school, guaranteed.
• Complimentary design services from a team that collaborates with you to create spaces that meet your goals.
• Full-service installation that ensures your space and staff are ready to open on schedule.
• Confidence in your investment thanks to a partner who stands behind our warranties.
• Follow-up support for as long as you need it.
4 Who we are
Attachment A: Respondent’s team qualifications
6 Attachment A-1: Firm profile
7 Attachment A-2: Critical team member experience
11 Attachment A-3: Additional team member matrix
16 Attachment A-4: Project data sheets
Attachment B: Project work plan and services
23 Products & suppliers
25 Project fees/costs
26 Mock-up furniture
27 Design Process & furniture designs
28 Room A118 – Core classroom
30 Office B115 – Standard office
31 B103 – Collaboration area
33 F111 – Library
35 Delivery, installation, and maintenance
36 Project management and proposed timeline
Attachment C: Project fee
39 Furniture fee and cost proposal
40 References
Who we are
Like you, we believe children everywhere should have access to an education that prepares them to thrive academically, socially, and emotionally. That’s why everything we do is guided by a single mission: help educators engage and empower the families they serve.
In pursuit of this lofty goal, we have spent 120 years anticipating your changing needs and transforming our products and services to meet them. Since 1965, this has included manufacturing our own educational solutions from our facility in DeForest, WI.
Along with essential supplies, key equipment, and engaging learning materials, we offer an extensive collection of flexible furniture and a complete range of interior services dedicated to creating inclusive learning spaces that support inquiry and growth.
Our mission also inspires us to give back to the communities we’ve grown alongside. We provide free resources and timely insights on ideas.demco.com, partner with industry experts to deliver high-value content, and donate time and resources to help our neighbors thrive.
$72.7 million
in K–12 sales last year alone!
“I have greatly appreciated working with Demco. They have been very collaborative and put the client first by always being willing to step up and help when unexpected situations arise. They are also very flexible and willing to pivot based on client input and feedback.”
Jackie Michaels , Project Management Practice Leader, Eppstein Uhen Architects (EUA)
The Demco difference
When you partner with Demco, you receive an unrivaled balance of personalized service and full-scale support.
100% education focused
We have supported educators for 120 years and remain focused on education to this day. See recent projects on p. 7.
Unique proprietary products
We offer many proprietary solutions developed through an educator’s lens. See p. 27.
Partnered with top K–12 suppliers
We have long-standing relationships with industry-leading suppliers that allow us to offer thousands of solutions, preferred pricing, and quicker warranty issue resolution. See p. 28.
Top-tier interior design team
Our in-house team stays up to date on trends, teaching and learning modes, and innovative furniture solutions to create inspiring and effective learning environments. See p. 23.
Guided project management
We are with you every step of the way, from initial needs assessment through implementation training and follow-up support, so you can focus on running your schools. See p. 10.
Access to industry experts
We partner with industry experts who provide even deeper insight into space design and utilization. See p. 17.
Firm profile
Attachment A-1: Respondent's Firm Profile
The Respondent shall include the following items related to the firm.
Firm Information
• Firm Name, Address of the main office and any branch offices. Indicate which office would be managing this Project.
Demco, Inc.
4810 Forest Run Rd. Madison, WI 53704
• Name and title of the contact person
Shawna Ley, Learning Environment Consultant
• Number of years the Respondent has provided furniture design and installation purposes 23
• Number of related K-12 educational projects greater than $200,000 in the previous five years 93
• Indicate the number of installers that are "on-staff" and/or available through sub-contracting for this project
2: A&M Services and Installnet
• List the independent furniture installing sub-contractors that may be used on this project, include the following information.
A&M Services and Installnet
• Number of past projects with this independent sub-contractor
A&M Services: 149
Installnet: 283
• Number of installer staff available from this independent sub-contractor
A&M Services: 30+
Installnet: 30+
• The most recent project performed with this independent subcontractor (project name and approximate date)
A&M Services: Pecatonica School District - March 2025
Installnet: Lammersville USD – Mountain House High School - July 2025
• Provide any information regarding any legal proceedings, arbitration, or mediation against the Firm in the last 5 years
None
Team member experience
Project Role Environment Consultant, Project Manager
Name
of individual
Email address
Learning Environment Designer Lead Operational Coordinator
Shawna Ley Emily Bronk Terra Cortte
shawnal@demco.com
emilyb@demco.com terrac@demco.com
Individual's firm name Demco, Inc. Demco, Inc. Demco, Inc.
Individual's firm location Madison, WI Madison, WI Madison, WI
Number of projects completed with other team members
Interior Designer: 92 Project Manager: 84
1a. School District of Howards Grove
1b. $814,681
1c. June 2025
2a. Oceanside School District
Identify the name, cost, and completion date for up to three comparable projects
2b. $7,731,201
2c. August 2022
3a. Lammersville School District
3b. $931,174
3c. July 2020
Lead Operational Coordinator: 11 Project Manager: 92
1a. Wild Rose School District
1b. $896,819
1c. August 2024
2a. Pecatonica School District
2b. $578,885
2c. March 2025
3a. Lamont Elementary School District
3b. $533,585
3c. July 2024
Interior Designer: 11 Project Manager: 84
1a. Pecatonica School District
1b. $578,885
1c. March 2025
2a. Oceanside School District
2b. $7,731,201
2c. August 2022
3a. Impact Christian Academy
3b. $290,000
3c. August 2025
Briefly describe the individual's responsibilities for this project
Of the total anticipated time to be spent by the three above listed individuals, indicate the percentage each individual is expected to spend (total must equal 100%)
Shawna will use her expertise in learning spaces and her vast knowledge of educational products to help you find the furniture and design solutions that meet your objectives.
Shawna has extensive experience as the main contact for many projects. Her background includes working alongside district and school leaders, collaborating with design teams, and teaming up with architects.
Emily has 6 years of experience in the design field and is passionate about designing learning environments that give students opportunities to express themselves creatively. She’s inspired by the challenges of educational design, including creating spaces that can accommodate the needs of different ages, activities, group sizes, instructional modes, and more. Emily will work with Shawna to translate your goals and needs into intentionally designed spaces.
Terra is a seasoned professional with over 20 years of customer service, creative project coordination, and construction fields. As lead operational coordinator, Terra will review the overall scope of your project, coordinate with suppliers, manage transportation and logistics, and conduct post-delivery and installation follow-up.
Shawna is your project manager, main contact, guide, and advocate throughout your project.
Emily is your partner in design, from high-level planning to color and finish selection.
Terra handles vendor relationships, coordinating the details to keep everyone in sync.
Shawna Ley
Environment Consultant, Project Manager
With 28 years of experience in the field, Shawna will use her expertise in learning spaces and her vast knowledge of educational products to help you find the furniture and design solutions that meet your objectives. Shawna has served as the main contact for many projects and regularly receives feedback about her exceptional partnership. Her background includes working alongside district and school leaders, conducting interviews with teachers, collaborating with design teams, and teaming up with architects on many projects, including those listed here.
Selected project experience
School District of Howards Grove – Howards Grove, WI
Served as the main contact throughout the project, working closely with the Owner’s Representative (Andy Reah of Building Solutions), PRA Architects, and district leadership and staff to understand the vision. Coordinated the finishes with the architectural materials and furniture placement with all building MEP. The project involved a new middle school addition integrated with updates to the existing high school; it included a new admin office, collaborative learning areas, commons, and standard and specialized classrooms.
Oceanside Unified School District – Oceanside, CA
Worked with district leaders to achieve equity across all new spaces, including building consensus among staff. Blended district goals and individual teachers’ styles. Guided OUSD through pilot classroom process. Collaborated with design team, lead installer, and others to ensure this large project was delivered on time.
Lammersville School District – Mountain House, CA
Served as the main point of contact throughout multiple projects, partnering with district leadership to understand their needs and challenges. The scope included outfitting two new elementary schools, the Professional Development Center, and a high school. Collaborated closely with Demco’s internal design team to develop tailored solutions that aligned with the district’s vision and project goals.
References
Shannon Kilton
Superintendent
920.565.4454
skilton@hgtigers.com
Howards Grove School District
Thorsten Harrison
Associate Superintendent
209.836.7400
tharrison@lammersvilleusd.net
Lammersville USD
Emily Bronk Learning Environment Designer
Emily has 6 years of experience in the design field and is passionate about designing learning environments that give students opportunities to express themselves creatively. She’s inspired by the challenges of educational design, including creating spaces that can accommodate the needs of different ages, activities, group sizes, instructional modes, and more. She also draws inspiration from nature and, whenever possible, strives to incorporate the outdoors in her designs to create healthy and sustainable spaces for students to work, learn, and thrive in.
Emily has an excellent understanding of space and color; combined with a strong technical mindset, she excels in complex projects where a high level of detail is required. Emily holds a Bachelor of Fine Arts in interior design and a minor in sustainability from the University of Wisconsin-Stout.
Selected project experience
Pecatonica School District – Pecatonica, WI
Emily helped the district make the most of their referendum dollars when they undertook an elementary school renovation and addition, as well as an addition to the middle/high school. She worked closely with stakeholders to design functional classrooms, a fresh relocated library, and other updated spaces with student health and safety in mind.
Lamont Elementary School District – Myrtle Elementary School – Lamont, CA
Partnered closely with the district to plan and refresh learning and community spaces, from classrooms to commons and libraries. Guided the selection and layout of furnishings as well as finishes to support teaching and learning, ensuring spaces were functional, flexible, and inspiring. This ongoing partnership will continue to create environments that meet the evolving needs of modern education.
Wild Rose School District – Wild Rose, WI
Worked alongside the district to shape new classrooms and flexible learning areas. Collaborated on layouts, furnishings, and finishes for a wide range of spaces, including labs, STEM and CTE areas, FACS classrooms, and collaboration zones. Ensured each supported its intended use while creating a secure, welcoming, and adaptable environment that enhances teaching, learning, and community engagement.
References
Craig Hayes
District Administrator
920.622.4203
hayesc@wildroseschools.org
Wild Rose School District
Dr. Dani Scott
Superintendent
608.523.4248
dscott@pecatonica.k12.wi.us
Pecatonica Area School District
Terra Cortte Lead Operational Coordinator
Terra is a seasoned professional with over 20 years in customer service, creative project coordination, and construction fields. Leading projects with curiosity, creativity, and compassion, she collaborates exceedingly well with diverse groups of people and can navigate complex project environments with flexibility and a positive mindset.
She earned a Bachelor of Arts in fine arts from Western Washington University. She is both creative and analytical, empowering her to minimize roadblocks, find the best path forward, and bring a shareholder's vision to life, on time and on budget.
Terra is passionate about helping clients create environments that connect people, empower growth, inspire creativity, and promote lifelong learning. She supports the Demco team with her strong communication skills. She will also collaborate with customers, designers, sales reps, suppliers, and installation teams.
Selected project experience
Pecatonica Area School District – Pecatonica, WI
Impact Christian Schools – Verona, WI
Oceanside Unified School District – Oceanside, CA
Cook County School District – Adel, GA
Orange County Schools – Hillsborough, NC
References
Andrea Norman, Ed. D.
Associate Superintendent of Business Services
760.966.4047
andrea.norman@oside.us Oceanside Unified School District
Jeanne Dixon
Cook Primary School Principal
229.549.7715
jdixon@cook.k12.ga.us Cook County School District
Additional team members
Business Development Representative Brandon Blanke Demco, Inc. Madison, WI
Installation Manager Bruce Hutchinson Demco, Inc. Madison, WI
Senior Manager of Strategic Sales Kurt Zastrow Demco, Inc. Madison, WI
External Advisory Consultant Dr. Robert Dillon Dr. Robert Dillon St. Louis, MO
External Advisory Consultant Katie Grundahl School District of Jefferson Jefferson, WI
External Advisory Consultant Amy Uelmen Pulaski Community School District Pulaski, WI
Bruce Hutchinson
Brandon Blanke
Dr. Robert Dillon
Kurt Zastrow
Katie Grundahl
Amy Uelmen
Brandon Blanke Business Development Representative
With a background as a special education teacher, Brandon approaches every project through an educator’s lens. He works with schools to create functional, engaging learning environments, combining industry knowledge with a passion for supporting educators and students. His solutions are designed to meet both educational goals and budget requirements.
Selected project experience
Oregon High School – Oregon, WI
Served as the main contact throughout the project. Collaborated with school leaders and educators to deliver the desired classroom environment for Oregon. Partnered with the internal Demco design team to develop functional, engaging, and collaborative learning spaces.
Impact Christian Academy – Verona, WI
Worked closely with school leaders to create a welcoming environment that fosters growth. Engaged Demco’s internal design team to develop tailored solutions that enhance the school’s atmosphere and functionality, supporting increased enrollment.
La Crosse Central School District – La Crosse, WI
Collaborated with district leaders to support updates and improvements across multiple spaces within the school. This partnership ensured that renovations met the specific needs of educators and students, enhancing functionality and fostering a more engaging learning environment.
References
Juanita Weinert
Oregon School District Teacher
608.712.9075
jrw@oregonsd.net
Oregon High School
Kevin Mehring
Impact Christian Academy Founder
608.282.5163
kevin@bridgetobrighter.org
Impact Christian Academy
Bruce Hutchinson
Installation Manager, Project Installer
Bruce has been managing customer needs for 25 years, with a focus on education for the majority of that time. As your lead installation manager, he will oversee the details of your project to ensure that the final delivery and installation of your learning environment runs smoothly. In partnership with your lead project manager, and with quality and workmanship in mind at all times, he’ll work diligently to ensure:
• The install crew is right-sized to meet your needs
• The correct products arrive where and when you need them
• Products expected to arrive early do not need to be stored onsite
• Products are free of damage, fully functional, and installed completely
• All cartons, boxes, packing, and debris are removed from the site
• Delivery and installation issues are resolved quickly and efficiently
Selected project experience
Pecatonica Area School District – Pecatonica, WI
Viroqua Area Schools – Viroqua, WI
Wild Rose School District – Wild Rose, WI
Menasha Joint School District – Menasha, WI
School District of Howards Grove – Howards Grove, WI
References
Tom Burkhalter
Former District Administrator for Viroqua Area Schools
Current Superintendent of the School District of Reedsburg
608.524.2016 Ext. 2006
tburkhalter@rsd.k12.wi.us
Viroqua Area Schools
Craig Hayes
District Administrator
920.622.4203
hayesc@wildroseschools.org
Wild Rose School District
Kurt Zastrow
Senior
Manager
of Strategic Sales
Passionate about helping school districts reimagine their learning spaces, Kurt is a driven leader with 10 years of experience in the pre-K–12 market and has held several pivotal roles at Demco, including Senior Manager of Strategic Sales, Business Development Manager, and Wisconsin Partnership Manager. He’s led business development teams and supported strategic initiatives for learning environments, as well as new building projects. In addition, he’s worked with numerous district leaders, architects, construction firms, and education service agencies throughout Wisconsin and nationwide — driving innovation and growth in the education space.
Kurt
Wisconsin.
Selected project experience
Madison Metropolitan School District – Madison, WI
Horicon School District – Horicon, WI
DeForest Area School District – DeForest, WI
Wauwatosa School District – Wauwatosa, WI
Gibraltar School District – Fish Creek, WI
References
Dr. TJ McCray
Deputy Superintendent
608.640.0329
tjmccray@madison.k12.wi.us
Madison Metropolitan School District
Roz Craney
Director of Safety and Operations
608.842.6561
rcraney@deforestschools.org
DeForest Area School District
earned his Bachelor of Arts degree in liberal arts with a focus on business from the University of
External resources available to SASD via Demco
Demco partners with several knowledgeable, passionate educational space experts to provide relevant professional development that empowers users of your new spaces to succeed day one. Your staff will come away from sessions both understanding what the new spaces can do and feeling inspired to use them to their full potential.
Dr. Robert Dillon
Educational Space Expert and Educator
Dr. Robert Dillon helps educators bridge the gap between new learning spaces and daily teaching practices, so every classroom supports student success. He guides staff in aligning instructional strategies, technology use, and space design, ensuring your investment works as intended from day one.
With over 20 years in education as a teacher, principal, technology director, and innovation leader, Dr. Dillon brings deep expertise in creating synergy between pedagogy, technology, and space. He has worked with schools nationwide, authored five books, and earned recognition from organizations including Common Sense Media, the Center for Green Schools, and Stanford University’s d.School.
Supporting you throughout the project and beyond
Amy Uelmen Educational Space Expert and Educator
Amy Uelmen helps educators make the most of active, flexible learning spaces so they directly support student success. She guides staff through planning, piloting, and implementing new environments — ensuring layout, technology, and resources work together to enhance teaching and learning.
With 14 years as Pulaski Community School District’s director of instructional technology and roles as a learning support teacher, library media specialist, and high school English teacher, Amy has led major initiatives including a 1:1 iPad program, a district-wide classroom technology upgrade, a school library redesign, the redesign of 15 pilot classrooms, and two building projects encompassing 100 classrooms, offices, and libraries. She has collaborated closely with architects, designers, and builders, giving her a unique perspective on how to align space design with curriculum and instructional priorities.
Katie Grundahl Educational Space Expert and Educator
Katie has served as Director of Teaching and Learning for the School District of Jefferson since 2021, following roles as an elementary assistant principal, high school principal, math interventionist, and middle school teacher. She is dedicated to creating collaborative, welcoming classrooms that use research-based strategies to help all students thrive. Katie has led curriculum revisions, technology integration, and the redesign of libraries, classrooms, and large spaces, ensuring flexible, collaborative furniture supports best practices. Her experience includes co-designing spaces through a local referendum and guiding their alignment with instructional goals. She has served on the Wisconsin ASCD Board of Directors and currently serves on the Wisconsin DPI Early Literacy Curriculum Council.
Project case studies
We’ve had successful large projects and ongoing partnerships with many Wisconsin school districts. The following pages include three projects that are of similar scope, involve similar program elements, and were completed in the last 5 years. These projects demonstrate our experience in K–12 schools.
DeForest
Area School District
Viroqua Area Schools
Home of the Blackhawks
School District of Wild Rose
Home of the Wildcats
Relevant project experience
Attachment A-4: Project Data Sheet
Firm Name Demco, Inc.
Project Name
Project Location
Furniture Sell Cost
Furniture Commencement Date
Furniture Final Completion Date
What Furniture Manufacturer was primarily used for the Classroom Furniture?
Viroqua Area Schools
Viroqua, WI
$521,000
February 2024
October 2024
Demco, Smith System, Russwood
What Furniture Manufacturer was primarily used for the Office Furniture? JSI, Sit on It
Other significant Furniture Manufacturers used?
Project Owner
Project Owner Contact
Project Owner Contact Email
Proposed Team Members from Attachment A-2 / A-3 that worked on this Project
Viroqua Area Schools
Tom Burkhalter
Former District Administrator
Viroqua Area Schools
(Please note: Tom is now the Superintendent of the School District of Reedsburg) Kodi Etheridge, Buildings and Grounds Supervisor
tburkhalter@rsd.k12.wi.us, ethkod@viroquablackhawk.org
Bruce Hutchinson
UltraHD, Muzo, WB Manufacturing
Briefly describe how this Project is similar to the District's Project. Identify any challenges you encountered on the Project and briefly describe how these issues were resolved.
The Viroqua Area School District needed to provide more modern, flexible learning environments and encourage academic growth. With emphasis on Career and Technical Education, this meant updating tech ed spaces as well as classrooms to support high-quality programs and hands-on learning opportunities.
The district interviewed two companies and selected Demco as their partner. They appreciated Demco’s thorough needs assessment and design process, especially since they started the process late in the game.
Because of this tight timeline, the district needed to be particularly vigilant about staying on schedule to ensure everything was ready for students to return. They needed a partner who was equally committed to their success. Demco was on-site multiple times to expedite the needs assessment process, quickly identifying their needs to have everything there on schedule. VASD was also working with a tight budget, which our team addressed with value streaming — maximizing function while minimizing cost and pivoting as needed to deliver a complete, cost-conscious solution.
In their classrooms and tech spaces, Demco provided a variety of flexible and adjustable seating designed to adapt to individual users and provide options for rearranging the learning environments quickly and easily. FLEXplore tables (Gem, Kidney, Bite, Trapezoid and more) are also featured throughout the district’s learning spaces to support different learning activities. Demco incorporated school colors into the spaces as well to help support the district’s strong sense of community.
Students now not only have updated, flexible learning spaces, but also have enhanced areas for hands-on learning opportunities. The district is pleased with the results.
Viroqua Area Schools, Viroqua, WI
Elementary, Middle, and High Schools
Relevant project experience
Attachment A-4: Project Data Sheet
Firm Name Demco, Inc.
Project Name Monroe High School
Project Location Monroe, WI
Furniture Sell Cost
Furniture Commencement Date
Furniture Final Completion Date
What Furniture Manufacturer was primarily used for the Classroom Furniture?
$1.8 million
September 2024
Anticipated Spring 2026 Installation
Demco, Smith System, KI, WB Manufacturing
What Furniture Manufacturer was primarily used for the Office Furniture? JSI
Other significant Furniture Manufacturers used? JSI, AmTab, Sit on It
Project Owner
Project Owner Contact
School District of Monroe
Jeriamy Jackson, Principal; Ronald C. Olson, Business Administrator
Project Owner Contact Email jeriamyjackson@monroe.k12.wi.us; ronolson@monroe.k12.wi.us
Proposed Team Members from Attachment A-2 / A-3 that worked on this Project Shawna Ley, Bruce Hutchinson
Installers (Contracted, Staff, or Both?) Both
Briefly describe how this Project is similar to the District's Project. Identify any challenges you encountered on the Project and briefly describe how these issues were resolved.
Demco partnered with Monroe High School to design and furnish their new state-of-the-art campus, combining select existing pieces with carefully chosen new furniture. Our team worked closely with Plunkett Raysich Architects to ensure every furniture finish complemented the school’s architectural design. From the earliest stages, we collaborated with district leaders, staff, and students to understand their vision — focusing on how each space could best support teaching, learning, and community engagement.
We met with each teacher and student group to learn about their instructional styles and determine the furniture that would best enhance learning. To refine these selections, we installed pilot classrooms, gathering real-world feedback on what students liked and what could be improved. These pilot spaces provided valuable insights, ensuring every choice supports learning, flexibility, and long-term durability.
Additionally, we were challenged to work within a very limited budget. To deliver on their vision while maintaining a cost-conscious approach, we collaborated closely with the district to repurpose some of the existing furniture, ensuring it complemented the new pieces in the updated space.
The result is a furniture plan that balances budget with innovative, adaptable solutions. The design of Monroe’s new classrooms, STEM labs, art rooms, commons areas, offices, and support spaces emphasizes flexibility and warmth. The new high school accommodates varied teaching styles, encourages collaboration, and fosters a cohesive, student-centered atmosphere — all while carefully maximizing referendum dollars.
Monroe School District, Monroe, WI
High School
Renderings created in collaboration with Plunkett Raysich Architects. Design credit: Plunkett Raysich Architects
Relevant project experience
Attachment A-4: Project Data Sheet
Firm Name
Project Name
Demco, Inc.
School District of Howards Grove
Project Location Howards Grove, WI
Furniture Sell Cost
Furniture Commencement Date
Furniture Final Completion Date
$814,681
July 2023
Phase 1: October 2024
Phase 2: Completed July 2025
What Furniture Manufacturer was primarily used for the Classroom Furniture? Demco, Smith System, MooreCo
What Furniture Manufacturer was primarily used for the Office Furniture? JSI, SitOnIt, KI
Other significant Furniture Manufacturers used?
Demco, AmTab
Project Owner
School District of Howards Grove
Project Owner Contact Shannon Kilton, Superintendent
Project Owner Contact Email
Proposed Team Members from Attachment A-2 / A-3 that worked on this Project
Installers (Contracted, Staff, or Both?)
Briefly describe how this Project is similar to the District's Project.
Identify any challenges you encountered on the Project and briefly describe how these issues were resolved.
skilton@hgtigers.com
Shawna Ley
Dr. Robert Dillon
Bruce Hutchinson
Both
The School District of Howards Grove faced declining enrollment, reduced state funding, and significant investments needed to address major challenges like safety, accessibility, and aging facilities. Following a failed referendum in April 2021 for building a new middle school, the school district prioritized community involvement and developed a plan for addressing their most significant needs. The next referendum passed, offering the perfect opportunity to modernize and focus on student engagement.
Demco first collaborated with the administration to customize their office spaces, making the hub more functional, efficient, and welcoming. Next, Demco implemented pilot classrooms to test a variety of furniture, gathering feedback from students and staff to refine the design, product selection, and make sure the spaces supported different teaching methods and learning activities. Updates included a small class library with easy resource access, stand-up and sit-down seating options for different preferences and needs, breakout spaces for post-lesson work, and a commons area with mobile seats and tables with the school’s logo to promote school pride.
We faced two issues with product during the course of this project. First, one product had a manufacturing defect; the manufacturer could not confirm when the issue would be resolved, so Demco proactively replaced all defective wobble stools with the updated version. Second, the color of the cafeteria table seats did not match expectations; Demco coordinated with the manufacturer to provide an alternative at no additional cost.
In addition, Demco’s Dr. Robert Dillon worked together with Howards Grove Middle School Principal Angie Houston to help staff think about their new spaces and utilize them, covering the impact of clutter and visual noise, voice and choice, and more.
School District of Howards Grove, Howards Grove, WI
Middle School
Unique proprietary solutions
We are proud to offer several proprietary furniture collections designed specifically for learning spaces with our design philosophy in mind. Modular, flexible, collaborative, and on-trend, some of these 1,000+ products are unique in the marketplace.
Adaptable Kalos desks and tables empower students to decide where they work best. The innovative Show & Stow System adds extra collaborative space while keeping clutter out of sight (and out of mind). The vibrant ColorScape® Collection offers unique shelving and seating that lends comfort and creativity to common areas. And the brand-new CalmScape Acoustic Collection provides attractive sound-dampening options.
Restination Collection CalmScape
Tidal Seating
Show & Stow System
Collection
Suppliers
We choose to partner with a broad range of manufacturers and suppliers whose commitment to quality matches our own, and who understand the furniture needs of modern learning spaces.
Through Demco, you will have access to 1,000+ high-quality furniture collections — all designed for flexibility, durability, and safety in educational spaces. We’ll guide you through assessing your current furnishings and selecting complementary solutions from a library of over 30,000 pieces.
Because we have such a broad network of trusted suppliers and a variety of options for installation partners, we can easily pivot to accommodate selection changes, busy summer install schedules, and external challenges like supply chain issues or product discontinuations.
We will leverage our long-standing relationships with vendors (some of whom have Demco as their largest customer) to negotiate the best possible prices, and we will help you make full use of available warranties as needed.
“I don’t think this would have been possible or as amazing as it is without the support of Demco. They had everything we needed and their expertise in design helped take an idea and turn it into a reality.”
Nicholas Provenzano, Makerspace Director, University Liggett School (MI)
Demco works wIth 70+ K–12 suppliers, including …
Project fees/costs
VOLUME PRICING & DISCOUNTING
We strive to keep the manufacturer list for your project narrow in order to maximize volume discounting. The price we quote you is the price we will invoice you. If you add, remove, or change products, we will produce an updated quote to reflect those changes, including any price changes. Whenever possible, we’ll work with our suppliers to offer discounted pricing, and we’ll clearly communicate any related timing (e.g., purchase before EOY, prior to any pricing increases, etc.).
COMPLIMENTARY SERVICES
With Demco as your furniture provider, you’ll receive consultation, design, and project management services at no cost. This allows you to save on design fees and invest those savings into your project by purchasing additional furniture, increasing the specification of the furniture within your spaces, or enhancing another area within the project.
Consultation: Consultation is a standard part of the Demco process.
Interior Design: In addition to the consultation, Demco will provide interior design services. These services include 2D, 3D, and virtual reality renderings. Design services for a project of this size and scope are provided at no cost and are a standard part of the Demco process.
Project Management: Demco will oversee quotation, ordering, procurement, coordination, and installation of your project.
FEE STRUCTURE & ADDITIONAL FEES
For this project, we will not ask for any pre-payment, deposits, or down payments. We will ask for our standard Net-30 payment terms after each phase of installation.
Your project would be subject to installation fees based on the needs of the project and products installed. Demco will work with local installers and will provide a separate line item on the project quote for installation.
Contracts
Demco holds several nationwide furniture contracts, such as CESA Purchasing, the local agent of the Association of Educational Purchasing Agencies (AEPA); BuyBoard; OMNIA; and TIPS-USA. Our team will work with you to determine which contract terms will be most beneficial based on your district's needs and requirements.
“The School District of Wild Rose partnered with Demco for the design, selection, procurement, and installation of a complete furniture transformation of our educational spaces. Working with Lynne, Emily, and Dr. Robert Dillon made these projects a great success. They were very responsive and from the beginning had a passion for our project, which is evident in our outcomes. The Demco team utilized the power of CESA Purchasing to secure great prices, which were very transparent all the way through from design to installation.”
“Our collaboration with Demco allows Wisconsin schools to benefit from discounted pricing while having the assurance that they are working with a CESA Purchasing-recommended vendor partner. Demco’s exceptional products and services are complemented by their dynamic and dedicated team. We at CESA Purchasing wholeheartedly recommend Demco as a vendor, confident that any project they undertake will yield distinctive and superb results!”
Meghan Cropp Partnerships Manager, CESA Purchasing
Craig Hayes , District Administrator, School District of Wild Rose (WI)
Pilot classrooms
Located in Madison, Demco makes it easy for your team to evaluate products in-person. A pilot classroom is one of the best ways to include your whole school community in the process and to achieve exceptional results for all users. Demco will provide one pilot classroom with mock-up furniture free of charge. You will have the option to purchase the pieces at significantly discounted pricing at or below cost, or we can pick them up after the pilot period.
STEP 1: NEEDS
ASSESSMENT
The Demco team will gather information about your needs, goals, and preferences. Through key conversations and careful observation, we’ll build an understanding of:
• The pedagogy used in the spaces
• Other uses of the spaces
• Ages and special needs of student users
• Storage requirements
• Interest in testing complementary products (rugs, sound absorption, charging solutions, dry-erase boards, floor seating, shelving, etc.)
Demco also works with education experts Dr. Robert Dillon, Amy Uelmen, and Katie Grundahl to provide thought leadership throughout the process, if requested.
STEP 2: PRODUCT SELECTION & DESIGN
With help from our product experts, you’ll choose which products to test in-house. Visit our showroom as many times as you need to compare your options hands-on, or rely on our team to deliver samples to you. Once you’ve chosen your pieces, we’ll use what we learned during the needs assessment to develop a design for the pilot space.
STEP 3:
SET UP THE SPACE & START LEARNING
We’ll hand-deliver, assemble, and install the selected products, leaving the space clean, clutter-free, and ready to use. To ensure you get the most out of it, we also offer:
• Training upon completion of installation
• Reconfiguration guides for your space
• Care and cleaning guides
• Relevant insight from Demco’s expert partners (see p. 15)
STEP
4: PRODUCT EVALUATION
You’ll use the products in your space, evaluate their functionality, and share feedback. We will:
• Provide surveys to gather input from your staff and students
• Sit in and observe how the spaces are used
• Meet with your team regularly and discuss feedback
• Share our findings and highlight how they impact designs
• Update designs and swap products as needed
• Repeat this iterative process until you find the right solutions
STEP
5: POST-PILOT PURCHASING
Pilot classrooms offer a rich environment to test and refine exactly what your community needs. The process makes room for adjustments that better support your real-world use and remove unforeseen barriers to success.
If you’d like to keep any of the sample products, you can purchase them at a significant discount at or below cost. You’ll never be charged for unwanted pieces, which will be picked up in a timely manner.
Click or scan the code to see kids wowed by their new pilot classroom.
partnership
Wauwatosa kids react
“Demco was a tremendous partner when figuring out what furniture we would want in our building. They took the time to really listen to the teachers and staff at our school and find creative solutions to everyday problems that happen in classrooms. Their network of materials and customer service was top-notch, and they stand behind their products. Not only do you get high-quality products and service, but a partner in education.”
Roz Craney Director of Safety and Operations, DeForest
Click or scan the code to see kids wowed by their new pilot classroom.
“[The] team at Demco were fantastic to work with at each phase of our project. During the pilot phase, they made adjustments, were timely, and always had many ideas or ways to meet our needs both for our staff and students. It was fun to see the excitement of not only our staff and students but also the pride Demco took in providing this opportunity for our school. They knew the educational impact this would have on our learning environments and they worked tirelessly to be sure we were satisfied.”
Angie Houston , Middle School Principal, School District of Howards Grove (WI)
“We faced a multi-year referendum project involving nine schools. […] Demco was there for us from designing the space, making numerous changes and installing on time. Their communication is exceptional and attention to detail throughout the project was wonderful. I can’t say enough about their professionalism. They were a wonderful partner to work with.”
Cindy Kazmierski , Purchasing Supervisor, Wauwatosa School District (WI)
Area School District (WI)
The Demco space design process
We’ve designed learning environments across the country, from early learning spaces to higher education, and we understand that each community’s needs are unique. Our designs are responsive to current and future educational practices, diverse student voices, and personal teaching styles, resulting in learning spaces that promote authentic engagement and exploration — inside and outside of the classroom.
We work as an extension of your project team to make this process as easy as possible, allowing you to focus on supporting your school district.
Here’s how we ensure your educational goals are met.
INSPIRING LEARNI N G ENVIRONMENTS
Step 3
Your spaces come to life! We render the designs in 3D based on your specific spaces, building finishes, and architectural elements, and we include students, accessories, and other elements to get as close to the real-life space as possible. We also include VR views and walk-throughs to immerse your team in the spaces they’ll be spending their time in.
Having realistic renderings gives your project stakeholders something to react to, helping them to provide good feedback and enabling our team to more quickly develop solutions that meet everyone’s needs. These renderings and walk-throughs are also great ways to keep your community engaged and excited about the new spaces as the buildings progress!
Step 1
We take the input from your team, pilot furniture or classroom feedback, and high-level vision and goals to lay the groundwork for our designs.
Step 2
We consider the different types of spaces and learning modes needed in each space, and the designs begin to take shape.
Reconfigured design using the same furniture
• Opportunities for collaboration
• Community/conversation
• Student voice
Support and Resource
• Ergonomic staff solutions promote health and energy
• Multipurpose storage provides tools while reducing visual clutter for better focus Connection
Learning Core
• Student choice, comfort, and ergonomics
• Flexible, agile, adaptable
• Small and medium sized groups
Student Choice and Happiness
• Quiet zone for recharge, peace, focus, and attention
• Calming movement
• Small group breakout
Our designs use your goals as a guide:
• A variety of furniture to provide students choice in where and how they learn
• Flexibility and adaptability via furniture that accommodates a wide array of learning styles, activities, and events — both today and into the future
• Exceptional value with products that balance high quality, affordability, and durability, plus strong warranties and a team that stands behind them
C4
C4
C6
TA2
TC
Products
• Digital collaboration
• Community/conversation
• Technology enrichment
• Student voice
Peer to Peer
• Small group learning
• Student voice and comfort
• Adaptive learning style
Movement and Flow
• Available space for movement of flexible furniture and overall flow between class spaces Connection
Learning Core
• Student choice, comfort, and ergonomics
• Flexible, agile, adaptable
• Small and medium sized groups
Our designs use your goals as a guide:
• A variety of furniture to provide students choice in where and how they learn
• Flexibility and adaptability via furniture that accommodates a wide array of learning styles, activities, and events — both today and into the future
• Exceptional value with products that balance high quality, affordability, and durability, plus strong warranties and a team that stands behind them
• Digital collaboration
• Community/conversation
• Technology enrichment
• Student voice
Peer to Peer
• Small group learning
• Student voice and comfort
• Adaptive learning style
Learning Core
• Student choice, comfort, and ergonomics
• Flexible, agile, adaptable
• Small and medium sized groups
Explore and Inform
• Keep library resources accessible
• Showcase your collection
• Encourage independent browsing Connection
•
Delivery, installation, and maintenance
Bruce Hutchinson will be the lead installer on your projects. He will coordinate the assembly and installation of your furniture with your construction schedule. Whenever possible, Bruce employs 6–8 Demco coworkers from our DeForest manufacturing team to provide installation services. If needed, Bruce will supplement our internal team with other warehouse and installation services through the following contractors:
• Installnet
16901 Melford Blvd Suite #100, Bowie, MD 20715
• A&M Business Interior Services, LLC
4760 McFarland Court, McFarland, WI 53558
Our team can arrange for second-shift installation scheduling, but please note that it might include additional charges depending on the requirements. We’ll work with you to determine the best plan. Please note that our installation services do not cover work that requires a licensed construction tradesperson, such as electrical, plumbing, HVAC, or carpentry labor.
Terra Cortte will be the project coordinator, and she will coordinate all product shipping and tracking. Amanda will also work closely with Bruce and assist with punch list items.
If manufacturing or shipping delays occur for furniture that is critical to learning or dining functions, Amanda can help coordinate temporary furniture at no cost.
When you partner with Demco, you can expect:
• A smooth opening day with furniture available on the first day of school, guaranteed.
Punch list and follow-up
Following installation, we will document, track, and resolve all punch list items using our D23 system. We assign each item a unique ID number and a Demco coworker who will collaborate with Amanda and the supplier to resolve the issue. Punch list items are a high priority for our suppliers and your Demco project team, and we will meet weekly to review all open issues to ensure we resolve them as quickly as possible. We will provide updates along the way.
• Complimentary design services from a team that collaborates with you to create spaces that meet your goals.
• Full-service installation that ensures your space and staff are ready to open on schedule.
• Confidence in your investment thanks to a partner who stands behind our warranties.
• Follow-up support for as long as you need it.
In the 12–24 months following your project, we will conduct a survey with stakeholders. Our customer insights team will provide the raw data to you, as well as turning it into recommendations for continuous improvement. We’ll also conduct a postoccupancy review to better understand how the new spaces are used and to ensure they support learning as intended.
Many of our suppliers offer some level of limited lifetime warranty, although specific warranties vary by supplier and sometimes by product line. We’ll provide specific relevant warranties for your review. If a concern arises, you will contact us directly so we can find fair and reasonable solutions to any issues that arise — even outside of warranty.
We achieve 100% satisfaction with our D23 punch list system
Project management
OUR MISSION IS YOUR SUCCES S
We are committed to understanding your goals and challenges so that we can deliver effective solutions for your new spaces. Demco will be an active member of your project team at every stage, providing the insights and resources you need to succeed.
You can rely on us to:
• Remain engaged and involved throughout your project
• Lead the team in developing furniture standards for all spaces
• Engage your school community to understand their diverse needs
• Design spaces that support SASD’s teaching and learning methods
• Share all necessary information in the required format to coordinate with architectural and construction partners (e.g., power and data requirements, design layouts for final construction coordination)
• Present proposed designs, configurations, colors, and finishes in a way that is easy for your team to digest and react to
• Propose colors and finishes that blend with Bray’s designs
• Ensure you have a clear view of the budget throughout the design and selection process
• Offer personalized guidance in selecting furnishings and finishes that meet your budget and timeline while enhancing your design intent with quality, value, and functional performance
A PARTNER FOR YOUR TEAM AND ARCHITECT
Seamless collaboration is the goal when working with your district stakeholders, project members, and Bray Architects.
Bray can expect digital, vector-based furniture plans in Revit or AutoCAD and coordination on a timeline for ongoing updates.
And you can expect your Demco team to communicate proactively, leverage in-depth industry knowledge, and tap into decades of experience to help you create comfortable, inclusive learning spaces.
“Throughout the new construction and school openings Demco has been excellent. The quality of the furniture, the install, and particularly the customer service has been excellent. More specifically, working with Shawna Ley and her team has been great. Shawna and her team are detail-oriented, timely, and (most importantly) deliver what was promised.”
Thorsten Harrison
Associate Superintendent, Lammersville Unified School District
Proposed project timeline
PROJECT KICK OFF
We’ll bring the team together to launch the project. This session will establish communication channels, align goals, confirm the project timeline, and outline the pilot classroom process.
PILOT CLASSROOM & SAMPLE FURNITURE
After a pilot classroom needs assessment, we’ll install sample furniture for staff and students to test. Feedback from this phase will guide refinements before full implementation.
NEEDS ASSESSMENT
We’ll assess your current spaces, your goals, and pilot classroom feedback to gain a complete understanding of your vision.
DESIGN DEVELOPMENT & COST CONTROL
We’ll collaborate on pre-design planning, create custom designs to visualize the spaces, and propose the best solutions for your needs and budget.
PRELIMINARY FURNITURE PLAN DEVELOPMENT
The preliminary budget for both locations will be validated by October 8, 2025.
FINAL FURNITURE LAYOUT CAD TO BRAY
Our design team will provide CAD plans to your architectural team.
ORDER PLACEMENT
Once your selections are finalized, we will coordinate order placement.
PROJECT MANAGEMENT
We’ll coordinate with your partners to finalize and procure your order, manage vendor communications, and oversee shipping to ensure everything arrives on schedule.
INSTALLATION & IMPLEMENTATION TRAINING
We’ll work with vendors and local installers to ensure your space is ready on schedule and staff are equipped with the insights they need to thrive.
PUNCHLIST & FOLLOW-UP SUPPORT
We’ll address any punchlist items promptly and stay connected as long as you need us to ensure your new spaces remain effective for years to come.
September 2025 September 2025
September 2025
September –October 2025
October 8, 2025
October 31, 2025
July 2026–October 2027
PHASE 1A
March –August 2026
PHASE 1A
October 2026
PHASE 1A
October 2026 & Beyond
PHASE 1B
October –January 2027
PHASE 1B
January 2027
PHASE 1B
January 2027 & Beyond
PHASE 2A
October 2027 –
January 2028
PHASE 2A
January 2028
PHASE 2A
January 2028 & Beyond
PHASE 3A & 3B
December 2027 –
June/August 2028
PHASE 3A & 3B
Summer 2028
MEADOWVIEW
September 2026 –
December 2026
MEADOWVIEW
December 2026
PHASE 3A & 3B
Summer 2028 & Beyond
MEADOWVIEW
January 2027 & Beyond
Attachment C: Project Fee
Provide fees related to each category of the Project as outlined in Section 1.2. Fill in the pricing matrix below and the attached C pricing template. Attach this project fee proposal as part of the RFP response. SASD is a tax-exempt entity. Sales tax shall be excluded.
Description
A–Furniture Consulting and Design Services (if any)
B–Project Management and Installation
C–Service and Maintenance Support (if any)
Per section 1.2, indicate a fixed price lump sum amount for furniture consulting and design services, if any.
Per section 1.2, provide volume discount pricing by manufacturer, installation cost, and delivery costs.
Per section 1.2, indicate a fixed price lump sum amount for service and maintenance support, if any.
Included in partnership
See pp. 29, 30, 32, 34
Included in partnership
Attachment C: Furniture Fee and Cost Proposal
CLIENT Viroqua Area Schools
ADDRESS
100 Blackhawk Dr. Viroqua, WI 54665
COMPLETED
October 2024
REFERENCE CONTACT
Tom Burkhalter Former District Administrator Viroqua Area Schools
(Please note: Tom is now the Superintendent of the School District of Reedsburg)
608.524.2016 x2006 tburkhalter@rsd.k12.wi.us
CLIENT School District of Monroe
ADDRESS
925 16th Ave #3 Monroe, WI 53566
COMPLETED Spring 2026
REFERENCE CONTACT
Jeriamy Jackson Monroe High School Principal 608.328.7122 jeriamyjackson@monroe.k12.wi.us
Ronald C. Olson Business Administrator 608.328.7122 ronolson@monroe.k12.wi.us
CLIENT School District of Howards Grove
ADDRESS
403 Audobon Rd. Howards Grove, WI 53083
COMPLETED June 2025
REFERENCE CONTACTS
Shannon Kilton Superintendent 920.565.4452 skilton@hgtigers.com
Angie Houston Middle School Principal 920.565.4452 ahouston@hgtigers.com
CLIENT
DeForest Area School District
ADDRESS
500 S. Cleveland Ave. DeForest, WI 53532
COMPLETED
July 2022
REFERENCE CONTACTS
Roz Craney
Director of Safety and Operations
608.842.6561 rcraney@deforestschools.org
Kathy Davis-Phillips Director of Business & Auxiliary Services
608.842.6510 kdavis@deforestschools.org
CLIENT School District of Wild Rose
ADDRESS
600 Park Ave. Wild Rose, WI 54984
COMPLETED August 2024
REFERENCE CONTACT
Craig Hayes District Administrator 920.622.4203 hayesc@wildroseschools.org
CLIENT
Bethel School District
ADDRESS
5410 184th St. E. Puyallup, WA 98375
COMPLETED 2020 & 2023 with additional projects ongoing
REFERENCE CONTACT
Jeffrey D. Mann, AICP Facilities Planner
253.800.6776 253.625.1791 jemann@bethelsd.org
May 30, 2024
Re: Letter of Endorsement for Demco
To Whom it May Concern:
The School District of Howards Grove passed a $42.7 million dollar referendum to build a new middle school addition to our current high school. This was a perfect opportunity to modernize our learning spaces and focus on student engagement.
The district went out for RFP and immediately Demco rose to the top. The professional presentation and thorough attention to detail made them our top pick for the furniture design in our new school. The Demco team has been outstanding by working with our teachers and students to provide them voice and choice in selecting pieces of furniture that meet our needs.
Their 3-D design visuals allowed us to see into our new spaces and the pilot furniture in our current classrooms allowed our students and staff to sit and live in their choices before having to make a final decision. Demco has been responsive and attentiv e to all of our needs and provided replacements to items that students didn't enjoy.
We look forward to continuing a long term relationship with Demco for all of our furniture needs.
