Union Museum

union MUSEUM

designed by demah alsinan

In time of emergency, you can always be a friend.

3 pg.

UNION MUSEUM BRANDING GUIDEBOOK

Chao,

I AM //FORWARD

Hello.

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I’m the mother from Vietnam, my name is huong.

pg.

UNION MUSEUM BRANDING GUIDEBOOK

Oi!

I AM //FORWARD

Hello

I’m the student from East Timor, my name is amina.

7 pg.

I’m Mahmoud.

UNION MUSEUM BRANDING GUIDEBOOK

Salam/Hello.

We’re the Sudanese youth.

I AM //FORWARD

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pg.

10

?

pg.

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What’s your name

pg.

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we

every

reach out to

corner

of the world, places you could discover, cultures you would love to know, people you could meet. friends

you could

help.

Table of Contents

01 02 RESEARCH AND DEVELOPMENT

MUSEUM EXPERIENCE

Intro Logotype Identity

Exterior Appearance Floor Plan Interior Structure

03 04 CONCLUSION Ending Message Index

CREDITS

01 RESEARCH AND DEVELOPMENT Intro History Logotype Identity

UNION MUSEUM BRANDING GUIDEBOOK

RESEARCH AND DEVELOPMENT

The union museum — a museum that introduces and focuses on places around the world that need the public’s attention. The museum’s mission is to introduce areas that the public; particularly children, tend to grow up unfamiliar with. Also, another part of the union museum’s mission is to implant the desire “to help” in younger generations. Those areas range from places that were affected with waves of poverty and famine, to children abuse and abandonment which results in increasing numbers of illiteracy. The museum displays imagery, tools among other things that are used in the affected areas, as well as shows the results of the donations and how they are being used. It also includes stations that helps visitors send postcards; physical as well as emotional aid. The primary concept of the union museum is to aid. The museum is informational and builds a bridge to cover the gap between cultures and helps them communicate. It also awakens the sense of humanity in people.

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pg.

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“Many small people, in

many small places, do many small things, that can alter the face of the world.�

UNION MUSEUM BRANDING GUIDEBOOK

RESEARCH AND DEVELOPMENT

The recent waves of global shocks — food,

Much of the data used to track progress toward

fuel, and financial have revealed a wide

the Millennium Development Goals (MDGs), for

gap between the onset of a global crisis

example, dates back to 2008 or earlier before the

and the availability of actionable information for

onset of the current economic crisis. The delay

decision makers to protect the world’s poorest

in data is often compounded by a knowledge

and most vulnerable populations. Traditional

gap: when household-level data does become

statistics have been effective in tracking medium

available, it is generally only able to paint

to longer term development trends, but given

a partial picture of how populations have been

the latency of the data generated have little

coping with crisis-related stress factors.

usefulness in generating the type of real-time information decision makers need in developing timely actions to help vulnerable populations cope with crises.

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“

We worry about what a child will become tomorrow yet we forget that he is someone today.�

UNION MUSEUM BRANDING GUIDEBOOK

RESEARCH AND DEVELOPMENT

PROPER USE OF LOGOTYPE

union union MUSEUM

MUSEUM

INCORRECT USE OF LOGOTYPE

union

MUSEUM

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union MUSEUM

union MUSEUM

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LOGO & IDENTITY

BRAND TYPEFACE The typefaces in use for union museum’s identity are a combination of Gotham Rounded and different weights of Interstate. The use of Gotham Rounded is for the typeface’s playfulness and suitability for children. Interstate is used in large posters and big headlines.

Gotham round in bold, Medium, and light SECONDARY HEADLINES & body text abcdefghijklmnopqrstuvwxyz 123456789 abcdefghijklmnopqrstuvwxyz 123456789 abcdefghijklmnopqrstuvwxyz 123456789

INTERSTATE IN REGULAR, LIGHT, AND BOLD abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 678 9 abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 678 9 abcdefghijklmnopqrstuvwxyz 1 23 45 6789

UNION MUSEUM BRANDING GUIDEBOOK

COLORS & STYLE

BRAND COLORS Primary Colors

C=0 M=0 Y=100 K=0

C=100 M=0 Y=0 K=0

C=0 M=0 Y=100 K=0

C=0 M=0 Y=0 K=0

RGB (255, 255, 0)

RGB (0, 255, 255),

RGB (255, 255, 0)

RGB (255, 255, 255),

HEX #FFFF00

HEX #00FFFF

HEX #FFFF00

HEX #FFFFFF

C=0 M=0 Y=0 K=100

C=75 M=5 Y=100 K=0

C=0 M=100 Y=100 K=0

RGB (0, 0, 0),

RGB (64, 242, 0),

RGB (255, 0, 0),

HEX #000000

HEX #40F200

HEX #FF0000

Secondary Colors

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BRAND COLLATERAL

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1. DONATION CARDS

Available to visitors and members for purchase at the union museum are donation cards for as minimum as 1.00 US dollar. The amount purchased is directly deposited for causes chosen by the purchaser. Examples of causes include: education, healthcare, postage stamps, new clothing.

2. MUSEUM BROCHURE

Museum brochures are distributed in the museum and are also mailed periodically to the members of the museum.

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3

3. MUSEUM WEBPAGE

Union museum’s webpage is available at www.unionmuseum.org. The organization’s website offers a description of the museum’s purpose, a direct access to members account and access for non-members to subscribe. Also available at the website are several communication methods with the museum’s stations around the world.

4. POSTCARDS

Postcards can be purchased at the museum. Set up at the museum are pen pal booths where children can become pen pals with children located near booths in other parts of the world. The cost of the postcards is minimal to cover the postage.

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UNION MUSEUM BRANDING GUIDEBOOK

Hello

PROMOTIONAL COLLATERAL

from Atauro Island

“I love swimming.

I made my goggles out of wood.”

www.unionmuseum.com

union museum

5. PROMOTIONAL POSTERS

Promotional posters will be pinned on skyscraper billboards, buildings and street signs as promotional material for union museum. Posters work to spark the public’s interest.

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employee shirt and badges

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believe

in

your self

and all that you are.Know that there is something inside you that is greater than any obstacle.

— Christian D. Larson

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EUM

union MUSEUM

union MUSEUM

UNION MUSEUM BRANDING GUIDEBOOK

PROMOTIONAL COLLATERAL

union E

MUSEUM

union MUSEUM

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Have you got a favorite food?

Do you only get it on certain occasions, like a birthday? what do you do on your birthdays — anything special? — From Cambodia, 9 years old

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02 MUSEUM EXPERIENCE

Exterior Appearance Floor Plan Interior Structure

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UNION MUSEUM BRANDING GUIDEBOOK

FLOOR PLAN

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Space

Exhibit Stations

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03 CONCLUSION Ending Message Index

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“The creation of a thousand forests is in one acorn.� union museum is here because...

the world needs you the world needs all of us to fill the need gap around the world help you communicate with others build friendships around the world to help you grow to grow with you to enrich your knowledge to learn from you

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Thank you for the food.

We love you.

The girls love you. — From Rowanda, 7 years old

If you

can

dream it.

you can

achieve it

04 CREDITS

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A special thank you to: UN flickr stream www.flickr.com/photos/un_photo/ Global pulse project www.unglobalpulse.org Getty images www.gettyimages.com Letters to africa www.uclan.ac.uk/

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Goodbye Ma’a alsalama Khuda hafiz Vaarwel Ja mata ne Auf Wiedersehen Ciao Paalam Yasou Bayartai

Designed and printed by Demah Alsinan Typefaces in use Gotham Rounded, Interstate French Paper 80# text.

Course Type Systems Instructor John Barrito