Your website is up and running and you’ve set up your email account, what's next? This presentation provides tips and tricks to get your first email marketing campaign up and running.
by demanday
Create a Plan
Define goals, target audience, messaging and content to meet the requirements of your audience.
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Build Your Email List
Select an Email Platform
Use a reputable email platform, such as Constant Contact or Mailchimp, to manage your campaigns and reporting.
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A list can be constructed through a variety of methods, such as using forms on your website or creating ads that drive sign-ups.
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Stay Compliant
Be sure to comply with GDPR and CAN- SPAM regulations when sending emails.
Use brief, attention-grabbing subject lines that accurately reflect the content in the email.
Address your audience by name and use personalization tools to segment lists based on recipient interests and previous engagement history.
Use language and phrases to create a sense of urgency and encourage recipients to take a ction .
Use A/B testing to experiment with different subject lines and determine what resonates most with your audience.
Create content with actionable insights and advice, not just sales la n gua ge.
Avoid long paragraphs and use bullets, images, and white space to make content more visually appealing and easy to scan.
Incorporate images or videos to break up text and make content more engaging.
Segment list based on geographic location, age, gender, etc.
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Segment list based on interests, hobbies, and values.
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Segment list based on previous engagement, open rates, and clickthrough rates.
Great for simplistic design. Ideal for shorter emails with fewer design elements. It works well on mobile devices because content is stacked vertically.
More complex than one-column design. Great for newsletters or welcome emails that have multiple sections. Provides a good balance of picture and text.
Most complex design that often incorporates multiple calls to action. Requires experienced designers to create. Great design for promotional emails or product updates.
Metric
Open Rate
Click-Through Rate (CTR)
Conversion Rate
Bounce Rate
Definition
The percentage of emails opened by recipients out of total emails sent.
The percentage of recipients that click any of the links within the email.
The percentage of recipients who clicked through and completed a desired action, such as purchasing a product or signing up for a n ewslette r.
The percentage of emails not delivered due to invalid email addresses or other delivery issues, often expressed as a hard or soft bounce rate.
2 Timing is Key
Send emails at a time when the target audience is likely to be checking their inbox, such as midweek or midday.
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Send targeted emails with high-quality content rather than a large quantity of nonrelevant information.
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Optimize for Mobile Test and Refine
Make sure your email design is mobile- friendly.
Track your email performance metrics and create new experiments to improve your campaigns.
Email marketing can be a powerful tool for generating demand. By keeping your content clear and concise, creating attention-grabbing subject lines, segmenting your lists, designing visually appealing emails, and tracking your performance metrics, you can create successful email campaigns that engage your target audience.
