SC_Proposal as Flipbook

with Success Stories for Save the Children

Vaidya & Kiran Mittal

Proposal Flipbook

Rupal

Context

The first six years of a child’s life are the most critical years for lifelong development as the foundation for their cognitive, physical, social and emotional skillsgetbuiltforholisticgrowth. Around 20 million children in this age bracket in Indiadonotattendpreschool,resultingin their missing out on educational opportunities at a critical stage of their development. Save the Children believes working towards provisioning of Early Childhood Education as one of the key strategies that will prepare children in the agegroup3-6yearswithschoolreadiness skillsandimprovetheirqualityoflearning.

The prime intent behind creating the digital flipbook is to capture the impact of the Save The Children project that strengthens early learning through a play-based learning approach for children aged 3-8 years. The flipbook will use illustrations and graphics to capture the work of the Anganwadi Workers/preschool teachers, teachers for Grade 1 and 2, and caregivers at homeastheyimpartlearningthroughplayduring regular household activities and using materials available in their immediate environment. The specially designed toolkit and calendar that have been prepared for the different stakeholders to underline their roles and responsibilities to ensure that the children experience a play based learning environment at home will be included in theflipbook.

Objective

Scope of Work

To create a digital flipbook that documents success stories from project locations in Delhi and Nashik with eye-catching illustrations.

Deliverables

● Copy-editandfinalise7-8successstories.

● Drawillustrationstogowiththesuccessstories.

● Anattractivelydesignedflipbook(40pages)to showcasesuccessstorieswithrelevant photographsandillustrations

●

CreativeTools forDesigningtheFlipbook

Concise words that narrate the success stories without being verbose.The text will highlight the importance of play in developing cognitive, social, and emotional skills in young children, and show how play can help children develop creativity, problem-solving skills, and a sense of curiosity about the world around them. ColourandTypography

These elements go a long way in creating a visually stunning flipbook that can grab a readers' attention. The copy will highlight certain words that immediately catch the eye and the context of the main content.

Quotes

Reflect the success stories of the project - from Anganwadi Workers/preschool teachers, and caregivers at home - on using materials available in their immediate environment to create learning opportunities for their children.

WellWordedCopyedit

Illustrations,Drawings,Images andPhotographs

Eye-catchingvisualmaterialwillbeusedintheflipbookto furtherhighlightthesuccessstories.Photographsfrom theprojectstatesofDelhiandNashikcanbeused. ChildrenengagedinvariousactivitiesinruralIndian villagescanbeillustrated.

PageLayout

Eachofthe40pageswillbecarefullydesignedtomake themattractiveandinsyncwiththelookandfeelofthe entireflipbook.

InteractiveElements

Animations,orshortvideoclipscanbeembeddedinthe flipbooktomakeitinteractive,engaginganddynamic.

Music&SoundEffects

A single soundtrack can play in the background as the pagesofthebookareflippedbyareader.Ambientsound

eﬀectssuchasbirdschirping,childrenlaughing,

KIRAN MITTAL

With over thirty years of experience in communications, ranging from mainstream media to development communication, Kiran possesses a wealthofknowledgeinconceptualisingandproducing films,contentandstrategiesacrossmultipleplatforms and issue areas.An alumna of Jamia Millia Islamia's MassCommunicationandResearchCenter(MCRC), Kiran frequently collaborates with organisations and production houses to develop films and implementationplansforvariousknowledgetoolsand campaigns, particularly in the development and environment sectors. Over the years, Kiran has worked on many short films, documentaries and impact films in the development/social sector. The following provides an overview of some relevant projects that align with the requirements of this assignment.

RUPALVAIDYA

With an MAin Film & Communication, Rupal has 30 years of experience as a communication and design professional in the infotainment television, telecom, print media and fine art fields. She is a graphic designer,editor,producer,writerandcreativedirector, creatingdocumentaryandlifestylecontentforbrands such as BBC World Service, NBC Asia, MTV (NY) and Star Plus. As Creative Director, she designed events & merchandise for multiple leading brands. In 2007, Rupal pivoted to the telecom industry and worked with Vodafone India for 12 years, first as ContentHeadforthecountry,responsiblefordefining andexecutingthecontentstrategyandservicesin13 languages across multiple genres like Education, Health, Finance, News, Entertainment, etc. In 2018, shebecameafulltimeartistandillustrator.

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