WHAT
www.deliverable.agency SWIPE
IS
AND ITS BENEFITS
IS
POSITIONING? AND ITS BENEFITS
BRAND POSITIONING?
WHAT
BRAND
Brand Positioning?
Brand positioning defines the unique value for the target audience, communicating why buyers should choose the company over competitors and establishing brand identity.
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Brand Positioning Process
Identify
the Target Audience
Evaluate the Advantage over Competitors
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Advantages of Developing a Strong Brand Positioning
Technology-based competitive strategy
Brand Recall
Appealing to emotions
Brand allegiance
Value Based Marketing
Distinctiveness from competitors
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4 Strategies to Enhance your Brand Positioning Competitive
Position
Product placement
Situational awareness
Positioning perception
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