MOTORCOACH
ISSUE 07/ AUGUST 2018
MARKETING SUMMER 2018
Marketing and Sales Information Designed for the Motorcoach Industry
Motorcoach Marketing Survey Industry Driven Marketing Data
TOTAL
11
34
11
5
5
Average Fleet Size: 48 Vehicles OTHER
23
TROLLIES
31 CARS
62
VANS/SUVS
144
MID SIZED
194 MINI
10 Ways to GROW 32%
NUMBER OF PEOPLE SPECIFICALLY FOCUSED ON SALES PER COMPANY
208
SCHOOL
1,198
FULL-SIZE
1
2-4
55%
13%
NUMBER OF VEHICLES ACCOUNTED FOR IN SURVEY: 3412
Are you currently doing all the marketing you would like to be doing?
5-10 11-15 16+
1,547
your BUSINESS Yes
HAVE YOU USED THE FOLLOWING PRODUCTS?
60
18
26
Unanswered
12%
52%
42
LIVE EVENT
15
WEBSITE
39
10
YES
47
MAGAZINE
9
NO
50
VIDEOS
17
55
DO IT FOR YOU
15
46
ONLINE DESIGN
30
SOCIAL MEDIA
55
45
No
TIME SPENT ON MARKETING WEEKLY
5-10 HOURS
< 5 HOURS
5%
23
31%
0
20 Travel Trends to Know for 2018 50 NO 15 YES
58 NO 7 YES
53 NO 12 YES
50 NO 15 YES
CUSTOMER PUBS
29 NO 36 YES
CABLE / TV
DIRECT OUTBOUND
BUSRATES
27 NO 37 YES
34 NO 31 YES
43
SPONSORSHIPS
56 NO 9 YES 28 NO 37 YES
VIDEO
PPC / PAID ADS
44 NO 22 YES
TRADE SHOWS
36 NO 29 YES
DIRECT MAIL
40 NO 25 YES
SOCIAL ADS
SOCIAL BOOSTING
SEM
FULL-TIME
23%
of the year
40 NO 25 YES
27 NO 38 YES
SOCIAL POSTING
PART-TIME
13 NO 51 YES 29 NO 35 YES
PHONE BOOK
DESCRIBE YOUR MARKETING PERSON/TEAM
40+ HOURS
RADIO
2019 Marketer
10-40 HOURS
WHAT ARE YOU CURRENTLY DOING?
66%
CONTRACT
HOW WOULD YOU RATE YOURSELF AS A MARKETER? 0-10 (10 BEING BEST)
< $1000
11%
$1000 - $5000
How does your
$5000+
WHAT IS YOUR COMPANYâ&#x20AC;&#x2122;S TOTAL MONTHLY MARKETING BUDGET? WHAT STANDS IN YOUR WAY?
HOW TO HANDLE 28%
Budget
25%
Staff Available
CUSTOMER 13%
Staff Training
10%
Where to Start?
43%
Time
2%
Other
COMPLAINTS
marketing
83% of respondents report spending less than $36,000 a year on marketing. Average fleet size of respondents was 48 pieces of equipment.
$750 Per YEAR/Per piece of equipment. .2% GROSS REVENUE 2% net revenue ($1000/day per piece of equipment & 10% profit margins)
0
1
2
3
4
5
6
stack up? 7
8
9 10