Motorcoach Marketing Summer 2018

Page 1

MOTORCOACH

ISSUE 07/ AUGUST 2018

MARKETING SUMMER 2018

Marketing and Sales Information Designed for the Motorcoach Industry

Motorcoach Marketing Survey Industry Driven Marketing Data

TOTAL

11

34

11

5

5

Average Fleet Size: 48 Vehicles OTHER

23

TROLLIES

31 CARS

62

VANS/SUVS

144

MID SIZED

194 MINI

10 Ways to GROW 32%

NUMBER OF PEOPLE SPECIFICALLY FOCUSED ON SALES PER COMPANY

208

SCHOOL

1,198

FULL-SIZE

1

2-4

55%

13%

NUMBER OF VEHICLES ACCOUNTED FOR IN SURVEY: 3412

Are you currently doing all the marketing you would like to be doing?

5-10 11-15 16+

1,547

your BUSINESS Yes

HAVE YOU USED THE FOLLOWING PRODUCTS?

60

18

26

Unanswered

12%

52%

42

LIVE EVENT

15

WEBSITE

39

10

YES

47

MAGAZINE

9

NO

50

VIDEOS

17

55

DO IT FOR YOU

15

46

ONLINE DESIGN

30

SOCIAL MEDIA

55

45

No

TIME SPENT ON MARKETING WEEKLY

5-10 HOURS

< 5 HOURS

5%

23

31%

0

20 Travel Trends to Know for 2018 50 NO 15 YES

58 NO 7 YES

53 NO 12 YES

50 NO 15 YES

CUSTOMER PUBS

29 NO 36 YES

CABLE / TV

DIRECT OUTBOUND

BUSRATES

27 NO 37 YES

34 NO 31 YES

43

SPONSORSHIPS

56 NO 9 YES 28 NO 37 YES

VIDEO

PPC / PAID ADS

44 NO 22 YES

TRADE SHOWS

36 NO 29 YES

DIRECT MAIL

40 NO 25 YES

SOCIAL ADS

SOCIAL BOOSTING

SEM

EMAIL

FULL-TIME

23%

of the year

40 NO 25 YES

27 NO 38 YES

SOCIAL POSTING

PART-TIME

13 NO 51 YES 29 NO 35 YES

PHONE BOOK

DESCRIBE YOUR MARKETING PERSON/TEAM

40+ HOURS

RADIO

2019 Marketer

10-40 HOURS

WHAT ARE YOU CURRENTLY DOING?

66%

CONTRACT

HOW WOULD YOU RATE YOURSELF AS A MARKETER? 0-10 (10 BEING BEST)

< $1000

11%

$1000 - $5000

How does your

$5000+

WHAT IS YOUR COMPANY’S TOTAL MONTHLY MARKETING BUDGET? WHAT STANDS IN YOUR WAY?

HOW TO HANDLE 28%

Budget

25%

Staff Available

CUSTOMER 13%

Staff Training

10%

Where to Start?

43%

Time

2%

Other

COMPLAINTS

marketing

83% of respondents report spending less than $36,000 a year on marketing. Average fleet size of respondents was 48 pieces of equipment.

$750 Per YEAR/Per piece of equipment. .2% GROSS REVENUE 2% net revenue ($1000/day per piece of equipment & 10% profit margins)

0

1

2

3

4

5

6

stack up? 7

8

9 10


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