esame brand book- 2022

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Table of Contents

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Contents

Vision

Mission

04 05 06 BRAND NAME

Values

Colors

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Logo and Social

Image Guidlines

Thipograpy

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Founders Founders Vision Vision J U LY

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Delina was created to celebrate individuality, security and feminine energy through the expression of the body. It is not just a brand, but a means to connect body, mind and energy. The idea is based on a concept of deep and luminous balance.

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When The moment you connect with your inner power and decide to love yourself.

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Who is Delina Was born in Milan taking the name of the founder Delia. Delina is the

Being love, you give love and live love. A return to the origins, where

name she has been affectionately called by her parents since she was a

women felt and communicated with the earth, danced with the moon, ran

baby.

with the wolves and fed on the powerful rays of the sun. when the wild woman in each of us howls, we must howl with her.

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Mission Statement J U LY

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Delina mission is to help all women to rediscover their wild, tamed and hidden nature, to gain confidence with the physical body through the practice of pilates and yoga it is possible to develop a sense of deep connection, which allows to balance mind, body and soul. This is what Delina is committed to achieving, each collection is created with the heart

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Self LOVE is the

highest frequency

that ATTRACT everything you desire J U LY

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Some days I am more wolf than woman I am still learning how to stop apologising for my wild J U LY

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VERSION 2.

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Our Values 01

Our design language

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Defining & Defending Values 0

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outlines the core values, is the brand values, what the company believes in and what drives it towards the future.

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Delina Collection focuses on guaranteeing you good health in a comprehensive way, through: - JOUYFUL being - ENERGETIC body - CALM mind - PEACEFUL spirit - BALANCED mood - COMPASSIONATE heart

As true as the feeling of walking on the warm sand at sunset, listening to what the sea tells you. Sometimes you have to get lost in order to reconnect J U LY

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Focused

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Energy

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Creative

Empathic

Innovative

Organized

Flexible

Bright

Punctual

Passionate

Soul connected

Free Spirit

Perceptive

Kind

Magnetic

Pure heart

Innovatve

Motivated

Poetic

Decisive

Accurate

Ambitious Determined

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Inspired BRAND NAME

BRAND NAME

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Loving

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Color Palette 01 10

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Primary Colors Delina’s color palette is nude pinks and browns with warm and cold undertones., refined and elegant so that every shade can best enhance every complexion.

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Skin

2B2970

Turp

F7E8E6

Peach

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Secondary Shades Earthy, contemporary and intense colors with light and dark shades create the perfect combination for timeless

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11103B

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2B2970

F7E8E6

4845A1

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Skin

Oil

clothing and to wear with pride for a long, long time

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Primary Palette E

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HEX

#E85442

#000000

#565656

#565656

#565656

RGB

232, 84, 66

0, 0, 0

86, 86, 86

86, 86, 86

86, 86, 86

CMYK

3, 82, 79, 0

63, 56, 55, 30

63, 56, 55, 30

63, 56, 55, 30

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100, 100, 100, 100

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Sun red

Blanco

Beach grey

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the colors of the brand want to be a return to the origins, in fact the colors used are natural. the dyed fabrics exploit the maceration of maple leaves and other plant varieties.

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The feeling of being sexi with your body... it makes you amazing BRAND NAME

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Aqua blue

Aqua blue

F7E8E6

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Alternate Values Each primary color is accompanied by two shades that allow for versatility in application. These are to be used in situations when added contrast is needed.

Aqua blue

F7E8E6

the focus shifts to the colors that promote well-being. The natural tones that reflect the growing attraction to outdoor life, hence the need to use warmer, neutral and above all shades able to establish a strong link with the outside and the natural world

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Aqua blue

Aqua blue

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Fonts & Typography J U LY

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Header 1

Typographic Scale

- Cormorant Garamon - light

Header 2 - Cormorant Garamon - regular

They are not chosen so that the objective components, ieibility and readability can be legally suitable and simple,

Header 3

maintaining an elegance and femininity Readability: characteristic of the readability of a font

- Cormorant Garamon- thin

Readability: characteristic of the readability of a text

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It was considered to use

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- Carmorant Garamon- italic

- conventional forms, therefore standard forms in the letters.

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- good spacing

- Cormorant Garamon- bold

- A high ratio of eye to total body - the text to make reading easier is divided into paragraphs with font - Based on the text, the font wants to arouse an emotion - Weights and dimensions are used so that the text is not

Quotes

- Josefin sanf- regular

- Apple Chancery Chancery

Footer - Josefin sanf- regular

too small or too large

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Light Light italic Medium Medium Italic Black Black italic

Cormorant

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Chancery

Apple Chancery

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Apple Chancery

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Logo Mark J U LY

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Inspiration of Logo

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Inspiration of Font

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SLIP AND TOP

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YOGA MAT

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Variables Logo Delina

Delina

Delina

Delina

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7x

1x

Minimum Logo Size

Delina

The logo chosen by Delina is a fox in the yoga pose of “upside down dog”. Drawn on sheet and subsequently worked with Illustrator. It can also look like a shoe, it depends on how you look.

In a square it is 7 cm long and 2 cm high.

Variables can be used based on garments and accessories.

It is simple that it can be remembered by a child and distinguishes the brand

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Image Guidelines 01 10

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Aspirational & Elegant Through images, we want to convey the philosophy, history and values of the brand in an elegant, coherent and emotional way. The choice is based on real photos that humanize the experience and make you feel part of a community that shares the same goals as Delina

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The images chosen want to speak authentically with the audience, capture attention, arouse emotions and are able to tell the brand’s passion R

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the pattern is the repeating stylized image

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Social Guidelines 01 10

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Application open pages

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For social media, the reduced form of the logo is used, with a brown background.

For Delina, interaction with the consumer is very important. To ensure that it is optimal and receive direct feedback, the brand creates interactive social content (mostly on instagram, most used social and tik tok).

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App Delina will be inserted in the application - the shop, simple, fast and intuitive - the ability to contact the team via chat - in addition to the size table, the possibility to enter your data with the automatic result - virtual shopping with a sales employee through zoom - possibility to attend yoga and pilates courses through zoom with an instructor

Delina

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Instagram

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The Instagram profile has a very nice feed, both on the type of post, delina

which is alternated, and chromatically.

There are both photos, videos, reels, igtv (educational or in-depth

delina

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content. This is also the ideal place to activate collaborations with other accounts, profiles of people / professionals or companies that can offer

DELINA Soul, body & mind

added value to a theme dear to the organization. .), effects, stipe up.

www.delina.com

product images or shoppable posts are presented on the feed, in the stories and in the reels, and the same is taken up on facebook.

- Shoppable Post - Guides - For stories, stickers: polls, direct questions, sliders.

- Ask to share their impressions and opinions in post comments - Co-creation, challenge, call to action: actively involve your followers to increase engagement and stimulate a sense of closeness to the brand.

- Sponsored Stories - Apple strategy: never goes to the product, first to the experience, photos of experiences (now it’s all product photos). Communicate through other things. Pinterest product, facebook half product and half inspiration, instagram inspiration.

-IGTV: educational content - Reel: Share creatively - Challenge: themed yoga and pilate

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Tik Tok Delina

The videos for tik tok are based - on customer unboxing - user-generated content (how I combine it, my morning-routine, my workout routine where the garments worn are Delina) - nutritional approach: (with experts) what to eat and super foods to respect your body and nature

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Facebook For Facebook there will be half inspirational photos and videos and half product images. It is also planned to create fundraisers for the environment and activate the “shop now” buttºn.

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Linkedin Linkedin: - articles published on the web with related images - images that support the planet - news related to women around the world

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INSTAGRAM

TIK TOK

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MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

- morning ritual

- product

- inspiration

- body ritual

- product

- vegetarian recipe

- inspiration

- haul

LINKEDIN

- artcicle

FACEBOOK

- product

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- workout routine

- how i combine

- superfood

- post

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- workout routine

- superfood

- news women in the word

- images

- inspirational

- haul

- product

- inspirational

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Spotify For spotify a playlist will be created with sounds and muscihe that promote relaxation, meditation and various disciplines. With experts also a podcast that talks about mental health, mindfull and nutrition

Delina

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TOTAL LOOK

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SOCKS

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JOGA BRICKS

SWEATSHIRT

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