Snow Manager Issue #2 2014

Selling Safety Show customers the benefit of safety

Back at It

PUBLICATIONS MAIL AGREEMENT #40934510

Ergonomic improvements for snowplow operators

Paving the way forward New road technology gets heated response

DEL Equipment and Swenson Spreaders understand that there is no one-size-fits-all solution and that is why our company’s are focused on delivering you top quality service and products: all designed to meet your needs.

Call your local DEL Equipment branch today and let us help you with your snow and ice challenges!

Y, e at , K id ly le n s it e il i is av isv 20 e.

V Gr ou #71 sid & L h ut n s in ot o rie O o 2D A XP 5, b 26 +E -2 #6 IE 4 G . 2 nd ct a O

give

snow, slush debris and

the

brush

off.

built. versatile. The Ariens Hydro Brush 36 provides the same quality wheel drive system as the Ariens Sno-Thro速. It also delivers the same powerful performance and long-lasting reliability. Use it in any season, for any reason.

www.ariens.com

TABLE OF CONTENTS Selling Safety

Show customers the benefit of safety

6

Paving the way forward

New road technology gets heated response

11

Back at It

Ergonomic improvements for snowplow safety

16

18

Getting Your Dues

How to properly use a collection agency to get your past due receivables paid

20

Breaking it Down

Minimizing the impact of ice with an effective three step ice control program

Advertising Sales Cheryl Ezinicki | Jennifer Hebert Gladwyn Nickel | Michelle Raike

25

Production services provided by S.G. Bennett Marketing Services www.sgbennett.com

26

Art Director Kathy Cable Layout/ Design Joel Gunter

EQUIPMENT SHOWCASE Compatible and Compact Arctic Snow & Ice Control LD Pusher Snow Plow

Sales Manager Dayna Oulion

Magazine Consultant Gladwyn Nickel

Slip, Spray, and Away

Utilizing Tiger Calcium’s products to keep customers and their property safe

Managing Editor Carly Peters carlypeters@mts.net

21

Getting Gear Ready

Top 10 cold weather tractor tips

President David Langstaff Publisher Jason Stefanik

Social Media Smackdown

What to do when your company is being trashed on social media

Published by: DEL Communications Inc. Suite 300, 6 Roslyn Road, Winnipeg, Manitoba R3L 0G5 Fax: (204) 668-4641

Advertising Art Dana Jensen

29

Devouring Ice CUBEX The Arctic Shark Roadway Ice Removal Attachment by Ultramech

30

Senseless Technology Lufft introduces mobile contactless sensor at Intertraffic Amsterdam 2014

32

Cover Photo Courtesy of John Deere Subscription information available.

Please contact DEL Communications Inc. Two issues for $12.00 © Copyright 2014 DEL Communications Inc. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without prior written consent of the publisher.

While every effort has been made to ensure the accuracy of the information contained herein and the reliability of the source, the publisher in no way guarantees nor warrants the information and is not responsible for errors, omissions or statements made by advertisers. Opinions and recommendations made by contributors or advertisers are not necessarily those of the publisher, its directors, officers or employees.

Cut Salt Use and Save Money New winter road maintenance system from Cirus Controls

34

The Salt Saver Plow Reducing salt with Viking Cives Ltd.’s new design

38

Got You Covered New Lifetime Warranty for snow removal and road maintenance attachments

40

Printed in Canada 08/2014

Let it Drop Ventrac introduces new sidewalk drop spreader

42

DEL

4

Publications mail agreement #40934510 Return undeliverable Canadian addresses to: DEL Communications Inc. Suite 300, 6 Roslyn Road, Winnipeg, MB R3L 0G5

Communications Inc.

ISSUE 2 - 2014 | SNOW MANAGER

An estimated

40,000 motorists

use the Northwest Anthony Henday in Edmonton every single day.

Carmacks Maintenance Services Ltd. keeps traffic moving safely by using ROAD GUARD PLUS 8™.

The

PNS

(Pacific

Northwest

Snowfighters)

approved ROAD GUARD PLUS 8™ is the best performing all-around de-icer in the industry.

Developed for extremely low temperatures, to aggressively melt snow and ice down to -35ºC (-31ºF).

Call 1 800 661 4298

www.tigercalcium.com 603 - 15 Avenue, Nisku, Alberta T9E 7M6

Selling Safety Show customers the benefit of safety

By Neal Glatt, CSP, LEED Green Associate, Account Executive, Case Snow Management, Inc.

S

now and ice contractors spend a tremendous amount of time, effort, and money on safety programs with good reason; there are few industries which present such hazardous working conditions on a consistent basis. These programs are utilized to protect field employees from physical harm and the company from financial loss. But is it possible to also use a company’s safety program as a selling point to earn new business? It can be, but the way it is presented to a prospect makes all the difference.

While the safety programs of most snow and ice management companies focuses on compliance with laws and the safety of its own employees, this is not a concern that many property managers share on a day-to-day basis. It isn’t that they are apathetic, in fact, most clients appreciate and share concern for the danger 6

snow contractors face, but employee safety is not the responsibility of the client. Clients are concerned about safety as it pertains to preserving the safety of the customers, employees, and tenants that utilize a client’s property throughout the winter. In order to sell customers using a snow company’s safety program, the program must be presented with the client’s needs at the forefront.

The good news is that nearly every aspect of a safety program designed to protect snow crews has benefits for clients as well. Below are some common aspects of safety programs and a sample of the contractor safety concerns and potential customer benefit.

Personal Protection Equipment Contractor Safety Concern: Personal Protection Equipment is required for all

employees to maintain warmth and body function for the duration of the storm. Additionally, high-visibility clothing means that crews can be seen and moving vehicles will avoid them.

Customer Benefit: Personal Protection Equipment is required for all employees so that they can work the long hours of storm to keep the client’s property maintained without having to stop and take shelter. Additionally, high-visibility clothing means that employees, customers, and tenants will notice the crews working for their benefit and minimize complaints.

Snow Response Plan Contractor Safety Concern: Snow Response Plans ensure that the proper equipment is used in the designated areas so that collisions are less likely to occur.

Further, snow will be piled where it will not melt and refreeze over the course of the winter, thereby reducing slip and fall liability.

Customer Benefit: Snow Response Plans ensure that the proper equipment is used in the designated areas so that traffic can still access site even if plowing occurs during business hours. Further, snow will be pile where it will not and refreeze requirISSUE 2 - 2014 | SNOW MANAGER

Innovation Working For You

Snow Blowers

…for big-time power to clear more, faster!

REIST Two-Stage Snow Blowers built to work with heavy-duty equipment

• 3 industrial-duty models for work with heavy equipment • Heavy duty augers are driven through self-deicing sprockets • REIST purpose-built manufactured gear box for increased durability and reliability • Large diameter 6 blade fan • Optional discharge heads and telescoping chutes • Available in 9 ft. & 10 ft. widths with many factory-installed options

Snow Throwers

…for a big throw on small machines!

REIST Single-Stage Snow Throwers draw 20% less power than 2-stage

• High-efficiency design for smaller tractors, skid steers and telehandlers (>15 HP) • Models for PTO and hydraulic drives • Auger diameters 16” to 30” • Cutting widths from 48” to 108”

See us online @ www.reistindustries.com Or call today 1-877-467-3478

184-039B SnowManager 7x9.5 Jan24.indd 1

2014-02-03 11:33 AM

Quick Tips on Pre-Season Safety Program Creating a quality pre-season snow safety program may seem like an overwhelming task. While the options for what to include and how to present a safety program can be limitless, there are several items to consider when creating one. Use the checklist here as a guideline to ensure the safety plan is effective by having the following characteristics.

• Compliant: A good safety plan must meet or exceed the local laws the regulate job safety. Check with the Canadian Centre for Occupational Health and Safety (CCOHS), Ministry of Transportation, and any other local government agencies for the regulations that are applicable to the snow operation. Adapt these regulations as needed to the snow operation and use as a baseline to build the rest of the safety plan.

• Comprehensive: The safety plan should incorporate all basic aspects of the job to be performed. Map out a process flow of how each person interacts while on a jobsite and determine what potential hazards should be addressed. Any one missing critical element of training can negate what is documented, no matter how complete.

• Coherent: In order to be utilized, a safety plan must be able to be understood by the people who will be using it. Design the plan in a way that is simple and easy to describe to others so that they will both remember and put into practice the policies to keep them safe. It may be best to remove any technical policies that the business has already addressed which are beyond the control of the field employees to keep the plan as simple as possible. ing less de-icing applications and incurring less cost.

Operating Procedures Contractor Safety Concern: Operating Procedures ensure that equipment is not utilized in areas where pedestrians may be harmed. Additionally, proper plowing techniques ensure that equipment does not fail costing time and money to repair.

Customer Benefit: Operating Procedures ensure that equipment is not utilized in areas where an accident could cause damage to property. Additionally, proper plowing techniques ensure that the property is cleared as efficiently and quickly as possible.

Equipment Safety Contractor Safety Concern: Equipment Inspections are performed at the start of every shift to prevent unsafe operation and limit the chances of accidents or damage. All equipment is also outfitted with back-up alarms and warning lights to avoid damage by preventing collisions.

Customer Benefit: Equipment Inspections are performed at the start of every shift to prevent breakdowns while plowing and limit the chances of hindering performance and delaying site accessibility. All 8

• Concrete: A safety plan is not a series of guidelines; the policies presented should be mandatory requirements to promote employee health and safety. The best way to communicate a policy and minimize confusion is to put in writing. Having a concrete document to reference will resolve disagreements about the policies and serve as valuable documentation for liability issues.

• Convenient: A safety plan should be convenient to access for all employees. It should be posted conspicuously in the office, made available electronically, or distributed as part of the employee handbook. It should be addressed during all company orientations and trainings and readily accessible at all times.

• Current: A good safety plan should be regularly reviewed and refreshed so that new regulations or best practices are incorporated as needed. After any incident, the investigation team should determine if the safety plan adequately mitigated the risk or needs to incorporate new policies to prevent it from occurring in the future. An outdated safety plan can be worse than no safety plan at all.

• Consistent: The information presented in a safety plan should always be reinforced and followed. When exceptions are made or rules broken, a precedent is set that the safety plan doesn’t need to be followed. This is obviously a dangerous problem and must be avoided. All levels of management and employees need to uphold the safety plan in every situation.

equipment is also outfitted with back-up alarms and warning lights to avoid loss in productivity by preventing collisions.

Emergency Response Plans Contractor Safety Concern: Emergency Response Plans are in place to streamline communication in the event of an accident or breakdown so that the proper people are notified and equipment and environmental damage is minimized. No emergency should prevent the company from earning money or retaining clients.

Customer Benefit: Emergency Response Plans are in place to streamline communication in the event of an accident or breakdown so that the proper people are notified and back-up can be sent to resume plow operations as quickly as possible. No emergency should prevent a client’s site from being open and accessible per the agreement.

Implementing the Plan These examples of safety plan components and corresponding customer benefits are only a small sample of how safety can be used to sell snow contracts. Given the magnitude of safety plans contractors are required to maintain, the options are virtually limitless. In all sales activity, it is

vital to understand a prospect’s needs or information presented may have no impact. A feature is only a benefit if the client has a need. With some careful thought and plenty of practice, selling safety programs can win snow contracts.

Neal Glatt, CSP, LEED Green Associate, is the Account Executive at Case Snow Management, Inc. where he prospects and solicits new business, actively strengthens client relationships, and serves as the primary liaison between clients and field personnel. Neal currently works with property managers and building owners on accounts ranging from $10,000 to $1,000,000 in annual sales including retail chains, shopping centers, corporate offices, hospitals, and industrial locations.

Neal is actively involved with SIMA where he volunteers on the education committee. He was named a 2010 All-Star of Snow and Ice and was the recipient of SIMA’s 2011 Employee of the Year Award.

Neal earned bachelor’s degrees in marketing and Spanish from Northern Michigan University in Marquette, MI. He currently resides in North Attleboro, MA with his wife, Ashley. ❆ ISSUE 2 - 2014 | SNOW MANAGER



Wide range of models and sizes



Customizable to mount to any machine



Valve and control options

www.machinability.com

1.888.337.3331 www.bay-lynx.com email@bay-lynx.com

Paving the way forward New road technology gets heated response

By Melanie Franner

A

Phase II $750,000 contract from the Federal Highway Administration is near completion. The result? A 12 foot by 36 foot prototype solar parking lot from Idaho-based Solar Roadways. The contract took three years to complete and involved significant amounts of R&D to determine the exacting requirements.

“One of the biggest challenges of this phase was to explore and test various glass surfaces and textures and test them for strength, traction and durability,” explains Scott Brusaw, president and CEO, Solar Roadways. “All test results have exceeded our expectations.”

Following your own path An electrical engineer by trade, Brusaw founded his company and its mission out of a dedicated concern for the environment. Initial plans for his solar-powered idea included private driveways, sidewalks, parking lots, bike paths, walking paths and the like. But his big dreams go way beyond what will be more than likely a profitable venture in itself.

“When we feel we’re ready, we will move to residential roads,” he states. “Highways SNOW MANAGER | www.snowmanager.ca

are the end game. The goal here is to reduce greenhouse gases.”

A little idea that grew Brusaw’s idea is based on the fact that solar energy is essentially free – that you just need a feasible application to host the

solar cells. And, rather than developing expensive facilities that take up land and are very expensive to build, why not just use the existing road network.

The added bonus, of course, is that the energy that the roadways gather can be

multi-purpose body

Plows.

Spreaders.

Trucks.

The Bonnell Commander Series bodies are an all-new design that features a unique polygonal shape that tapers both towards the middle of the body and towards the back of the unit. This body is designed to be used during the winter as a salt spreader, and during the warmer months as a dump body. Call today or visit our website for more information and action video of the Bonnell Commander MCR body!

800-851-9664 www.bonnell.com

BODIES.

11

used to melt snow in the winter. The modular paving system Brusaw has designed is essentially self-sufficient. It uses “virtual storage”, which means that any excess en-

ergy produced is placed back to the grid during daylight hours so that it can be drawn out of the grid during the night.

“We designed our panels so that the

Snowlutions...

AUTHORIZED SALES/SERVICE CENTRES: THUNDER BAY: 807-577-5724 1-800-465-5044 WINNIPEG: 204-632-8269 1-800-282-8044 REGINA: 306-757-5606 1-800-552-8044 SASKATOON: 306-242-3465 1-800-772-4599 CALGARY: 403-236-5502 1-800-661-3126 RED DEER: 403-343-1383 1-866-297-0022 EDMONTON: 780-454-4880 1-800-663-9366 LANGLEY: 604-888-5522 1-800-663-4115 EMAIL: truckequip@fgiltd.ca We are proud to hold and promote the use of the National Safety Mark. This mark is your assurance that our completed vehicles conform to all Canadian Motor Vehicle Safety Standards.

12

www.fgiltd.com

heaters are driven by the grid and not by the solar cells,” explains Brusaw. “The systems are independent of one another.”

Currently, the full-size, prototype hexagons are 36-watt solar panels, with the solar cells covering 69 per cent of each panel’s surface. The company anticipates that this will increase to 100 per cent once in production, which means each hexagon panel will be 52 watts.

“We tested the heaters over the winter with a DC power supply that provided them with 12 volts,” says Brusaw. “This was overkill and made the surface warm to the touch on most winter days. We still need to experiment with different voltages at different temperatures to determine the minimum amount of power required to keep the surface above freezing.”

The development of the Phase II prototype parking lot is a huge milestone in the company’s short eight-year history.

But it has been a significant one that has enabled Brusaw to tweak his concept enough to make it work.

“Originally, we were designing these systems to support 80,000 pounds,” explains Brusaw. “That was supposed to be the maximum legal limit for a semi-truck.

However, we live in logging country and a former logging driver informed us that they don’t have scales in the woods and that he’d top out at 124,000 pounds. So we decided that we should go for 150,000 pounds. We then learned that oil companies can get permission to move refinery equipment up to 230,000 pounds on frozen roads so we decided to shoot for 250,000 pounds.”

Third-party 3D Finite Element Method analysis and actual load testing at civil engineering labs showed that the company’s solar road panels can handle that much weight – and more.

Determining the right texture of glass was another challenge.

“Our goal was to create a panel that, ISSUE 2 - 2014 | SNOW MANAGER

Scan to learn more.

ENGINEERED FOR WHERE YOU WORK.

W919 On-Highway Drive Precisely the right tire for heavy snow and ice.

Deep Siping » Aggressive Traction » Self-Cleaning Tread Design

Bridgestone Commercial Solutions

For your nearest Bridgestone authorized dealer visit our website ©2014 Bridgestone Canada Inc. All Rights Reserved.

www.trucktires.com

at minimum, offered the same traction as current asphalt roads,” states Brusaw.

“We sent samples of textured glass to a university civil engineering lab for traction testing. We started off being able to stop a car going 40 mph on a wet surface in the required distance. We designed a more aggressive surface pattern until we got a call from the lab saying that we had torn the boot off the British Pendulum Testing apparatus. So we backed off a little and ended up with a texture that can stop a vehicle going 80 mph on a wet surface in the required distance.”

Funding a good cause Having been able to get his idea to the prototype stage, Brusaw has already generated a lot of interest from all around the world. This interest has also sparked another application for his work: inductive charging for electrical vehicles. Again, the system can be incorporated into roads and highways through the use of Solar Roadway’s technology.

“Customers are already calling,” states

14

Brusaw. “They want to place orders. The problem is that I am just an electrical engineer. I need a team of engineers of various disciplines to get involved at this point.

Yes, we have a prototype parking lot that works but I wouldn’t sell it as is. It needs to be tweaked. That’s why I need to hire a team of people and that costs money.”

And money isn’t always easy to come by, especially in this economy.

Brusaw estimates that it will take around $1 million to get Solar Roadways to the point of production. To help generate this much-needed cash infusion, he and his wife started an Indiegogo campaign, an international, web-based crowd-funding campaign that appeals to private citizens.

Thanks to the power of social media, the $1 million goal was reached – and exceeded. A record number of 48,475 funders contributed a total of more than $2.2 million. The pair was even invited to the White House as a result.

“We are truly humbled by the support we have received from individuals all around the world,” states Brusaw, who credits the

support of George Takei (Sulu from the USS Enterprise) and the Mythbusters web site as helping to spread the word and increase visibility of the campaign. He also credits the viral YouTube video created by Michael Naphan, a Canadian arts enthusiast. There have been more than 12 million views of the video to date.

Brusaw’s initial goal is to hire six engineers, the number of people he thinks he needs to get into production. After that, he will re-evaluate.

The road less travelled Numbers show that implementing Solar Roadways technology within the U.S. lower 48 states could produce almost enough electricity to supply the entire world. And this, adds Brusaw, can reduce GHGs by up to 75 per cent.

The fast-evolving world of highways and byways is slowly warming up to the idea of roads that can do double duty as energy-generation receptacles. And as far as Solar Roadways’ Brusaw is concerned, the timing couldn’t be any better. ❆

ISSUE 2 - 2014 | SNOW MANAGER

For the last 20 years HLA Snow has been committed to providing our customers with innovative equipment. With a comprehensive line up of snow and ice management tools HLA Snow has the right blade, bucket, or spreader for your team.

HLA Snow products are engineered and field tested by our dedicated staff. They bear the cold and scrape their knuckles in real world environments to ensure that when you receive your HLA product, it performs as promised.

On those cold dark nights when the snow won’t stop falling, you can stay in the cab and rest easy because it’s an HLA.

4000 Series SnowPusher

2000 Series Blade

3200W Series SnowWing 4000 Series Razor Sectional Blade

In addition HLA Snow produces a full line of tractor under carriage mounts to distribute the high stresses and forces associated with plowing evenly across the frame. Equipped with parallel linkage, the undercarriage ensures that your blade remains parallel to the ground whether you’re clearing or piling snow.

Available for most makes, the HLA Snow undercarriage mount includes all hardware and hose kits allowing for easy installation.

Scatter Shot Orbital Spreader

www.hlasnow.com | 1.866.567.4162

Back at It Ergonomic improvements for snowplow safety

By Josh DeBroux

W

hen the snow just won’t stop, the time spent plowing really adds up. With hazards like limited visibility, nearby pedestrians, or poor traction, ergonomics may not be the first thing that comes to mind when talking about snow removal safety. However, most snowplow contractors cannot afford to lose one or more employees for as many as 12 days.

That was the average number of days lost from work due to ergonomic-related injuries in 2012. Among all occupational injuries, back injuries generate the highest frequency of disabling injuries. In fact, 80 per cent of the population will experience a back problem at some time in life. Plus, a person that has injured his back once is four times more likely to reinjure it. Fortunately, focusing attention on workplace ergonomics can help reduce or prevent occupational injuries.

So, what is ergonomics? Simply put, it is fitting the work to the worker, not the other way around. Following are three areas where business owners can focus 16

on reducing ergonomic risks for the snow removal team.

Getting in and out of the vehicle For vehicles that require a bit of a climb to get into, this may pose more of a risk to plow operators than first thought. Vehicle access has been studied by professional ergonomists for transportation and delivery drivers and was found to be a significant ergonomic risk. When training the snow removal team on ergonomic risks, offer these best practices for entering and exiting the vehicle: • Use the vehicle handholds and steps.

Strategically located steps and handholds are crucial to reducing ergonomic risk. Longer handholds have been shown to be the best option because they accommodate a wider range of worker sizes.

• Don’t jump. Requiring three points of contact and facing the vehicle when getting in or out are also important. Jumping or dropping down from vehicles when exiting has been shown to increase the

forces on a person’s vertebral discs by as much as 80 to 90 per cent. Simply facing out while exiting the vehicle can increase those forces by as much as 20 to 40 per cent.

Sitting for prolonged periods After sitting in a static position for more than 20 to 25 minutes, there is reduced blood flow to the back and the spine loosens up, making it more vulnerable to injury.

Jars from potholes in the road or running into obstacles while plowing shock the back at a time when it’s most vulnerable.

To reduce the chance of an ergonomic injury snowplow operators should follow these tips: • Adjust position. Operators should make a point to slightly adjust their sitting position in the vehicle at least every 20 to 30 minutes.

• Follow the “two-minute warning.” This means that after an operator has been sitting for a prolonged period, he has two minutes where he must avoid any manual lifting, twisting, or activities that could ISSUE 2 - 2014 | SNOW MANAGER

injure his back when it’s most vulnerable. These two minutes should be used to walk or simply move around, allowing blood flow to restore to the back and prepare it for action.

• Implement good posture and control positioning. When in the cab, the less twisting, stooping or reaching the better. Keeping the seat, mirrors and plow controls positioned in a comfortable, easy-to-use location for the operator can make a huge difference. Stooping or leaning to operate the plow every time is not good.

The National Safety Council studied data from 2009-2010 and found the average cost of a lower back injury was $39,643. Think about how this impacts profit margin and how many jobs it might take to recoup the loss of even one back injury. When viewed in this light, there is suddenly room to spend a little time and money on ergonomics. Aside from the business reasons, providing a more ergo-friendly work environment means happier employees for improved job satisfaction.

Awkward lifts or pulling If a snowplow operator has to wrestle with the plow to hook it up, the potential for a back injury increases. There are plows available that make this task effortless, but if operators are hooking up a plow that is difficult to connect to the vehicle, get creative: • Prop the plow up before disconnecting it from the vehicle, making it easier to connect the next time.

• Keep a long pry bar available in the truck to use as a lever to align the plow with the vehicle instead of the operator using his body.

• Put the plow on a low-profile rolling cart when it is parked, making the plow easier to manipulate when hooking up or moving it to another location without the truck.

• Whenever possible, leave the plow connected.

• Contact the plow dealer. Some have accessories that might aid in the attachment process.

• Identify any manual lifts that are obviously awkward, require twisting while holding the load, or must be carried away from the body, even for a moment. A good starting point is to target anything over 40 pounds. Even this weight can be hazardous if lifted the wrong way, but this gives the operator a frame of reference. Professional ergonomists advise that the horizontal distance from the body to the load being carried is the one factor that makes the biggest difference in preventing back injury.

Also, watch for forceful pulling on things, which can actually be more hazardous than lifting.

• Lastly, get things off the floor when possible. Materials that need to be lifted and moved manually for storage should be elevated to the height at which they are stored to dramatically decrease the stress on the back. Ensure access around the load to limit unnecessary reaching or stooping. Remember that the goal of ergonomics is fitting the work to the worker, not the other way around.

Josh DeBroux is a certified safety professional and environmental health and safety director for BOSS Snowplow. ❆

SNOW MANAGER | www.snowmanager.ca

17

Social Media Smackdown What to do when your company is being trashed on social media

By Jillian Mitchell Top three tips to win back customers A little known paradox: effective service recovery can (and in most cases will) increase loyalty. Simply put, disgruntled customers can be won back if the appropriate action is taken. (World-renowned chefs, however? Less likely.)

Parker offers the following three tips as a means of winning back the nay-sayers.

A

my’s Baking Company in Scottsdale, Arizona, is legendary – but for all the wrong reasons.

Not even celebrity chef Gordon Ramsay could save the bakery’s owners, Amy and Samy Bouzaglo, from themselves. During a 2013 taping of the popular U.S. television show Kitchen Nightmares, the show’s host threw in the towel for the first time in the program’s 82-episode history as a result of the eccentric couple’s “bizarre” inability to accept constructive criticism.

As if that’s not enough, it got worse.

After the episode’s airing last May, the bakery co-owners took to Facebook to initiate a now infamous social media meltdown, blaming “haters,” “bloggers,” and even Ramsay himself for their troubled business.

An Expert Weighs In Albeit, the above example falls on the 18

extreme side of the spectrum, but nevertheless it offers valuable lessons for business owners participating in social media.

“This is an example of going down in flames,” says social media expert Susie Erjavec Parker, owner of Winnipeg-based SPARKER Strategy Group, of the Bouzaglos’ behaviour. “There was no sense of professionalism or brand integrity. It was the exact antithesis of what a customer experience should be. And they are infamous for all the wrong reasons.”

As Parker adds, the couple’s first of many mistakes was focusing on short term gratification, as opposed to long term affects of their actions. “No matter how much someone slams you, you are not allowed to lose your cool online; you have to keep it professional,” she says. “Online complaints have a way of taking on a life of their own.”

#1 – Make it quick Addressing an online complaint in public view is a delicate dance The online realm makes it exceptionally easy for customers to air complaints, and it only takes one mishandled comment to create an online frenzy. Parker stresses the importance of addressing nay-sayers as quickly as possible or within 24 hours.

“As an owner, burying your head in the sand is not going to help,” she says. “Rather it will simply keep you out of the conversation. It goes back to the old PR adage: when there’s silence, there’s speculation.” #2 – Make it personal (and professional) A full-on PR crisis can be nipped in the bud through listening (active listening) to customers, says Parker, before calmly and appropriately communicating how a situation will be rectified.

An empathetic, personal response instils confidence within the customer, she says. “Make that extra effort to put a face behind the brand,” she adds. “If it’s Joe’s Snow Removal, then Joe’s brand promise needs to be first and forefront when responding to customer concerns.”

Parker offers the following response as an example: ISSUE 2 - 2014 | SNOW MANAGER

“We’re very sorry to hear that you had a bad experience. We’d love to deal with this issue offline. Please send us your details and we’ll make this right. Here’s our [contact information]; we definitely want to hear from you.”

In the above scenario the social media expert stresses the importance of moving the conversation offline – an integral step to a successful resolution.

If the slanderous comment is not on a business’s page, but rather on an individual’s page, tread carefully. There are privacy laws in affect that prevent businesses from contacting individuals online. A business owner acting under his or her personal social media account should follow the same procedure and attempt to take the resolution offline. “Above all, be professional and objective as you deal with the unsatisfied customer,” Parker says. #3 – Be proactive It all comes back to the old adage, if you have a good experience you’ll tell three people; if you have a bad experience you’ll tell 10.

Parker begins this tip with a series of questions: “Every move that your brand makes speaks to your customers. So ask yourself, ‘What are we really saying with how we execute our brand promise?’ ” she suggests. “Are you building up good will or are you building up aggravation? And with social media, your customers are talking about you, whether you like it or not, so would you like to be a part of the conversation or not?”

The social media guru suggests keeping Facebook and Twitter business pages as positive as possible. Posting a terms of service on all social media pages, under the “About” section, for example, is a key place to start. “This will define the parameters of how your community is allowed to interact and engage on your page,” she says, “It explains that rude, profane, or explicit languages will not be allowed on your page.”

Parker offers the following as an example of a terms of service: If you are participating on this page, you will not engage in any sort of negative, violent or inflammatory speech.

“The comments may still happen,” she adds, “but [a terms of service] gives you the ability to reach out to negative feedSNOW MANAGER | www.snowmanager.ca

back while pruning harsh language from your page.”

to request the removal of a negative post

Closing the deal Once the resolution is seen through to the customer’s satisfaction, incentives can sweeten the deal. “They may not ever come back, but if the problem is dealt with quickly and to the customer’s satisfaction, your business may have created a customer for life,” says Parker.

Furthermore, after the resolution’s realization, it is appropriate for an owner

been taken down, says Parker. “You can

from the online platform, if it has not yet certainly ask. And if nothing else, do request that the customer use the social network to announce the problem was solved,” she says. “And this is where being on top of your corporate social media can help. Tweet or post that you were happy to solve a customer issue and make someone happy again.” ❆

Red Is the New Green The first Tier 4 emission compliant vehicle in its class!

Setting the New Standard!

Comfort — Performance — Durability — Ease of Operation — Serviceability Contact your local dealer to schedule a demonstration

WWW.MACLEANMV.COM Owen Sound, Ontario, Canada

519-370-2999

19

Getting Your Dues How to properly use a collection agency to get your past due receivables paid

By Renee Karr, Goldman, Evans & Trammell

Y

ou may think that using an agency will cost you up-front money. In reality, a contingency agency does not charge anything unless you are paid. There are no “up-front costs” with a contingency-based agency.

You may also think that placing a past due account with an agency will “lose your customer” forever. In reality, it may save your customer.

A delinquent customer is probably embarrassed about owing you money. So, the next time they need a plow or other services, they probably will call a competitor rather than call you, who they owe money to. But, if they pay up their bill, then they will likely call you for their next job.

So, you might be able to have the best of all worlds: get paid; “save” your customer; and not pay any money unless the customer pays money.

Choosing the right agency There are several types of collection agencies: commercial agencies and consumer agencies, as well as contingency agencies and non-contingent agencies. Make sure to use a commercial / contingency agency for your business accounts.

Contingency agencies do not charge any money up-front, so you do not have to worry about throwing any more “good money after bad.” Avoid an agency that wants you to pay something up-front, or requires you to pay for “coupons” before any money has actually been collected. Choose an agency that only makes money if they succeed in recovering your delinquent receivables.

Commercial agencies are much better equipped to collect from the companies that owe you than a “consumer” (retail) agency. A good commercial agency will have the ability to perform the essential and effective tasks required to get the job done. For example, a good commercial agency not only sends letters but will be in contact with the debtor the same day the account is placed for collections, while a consumer agency will simply write a letter and wait for 30 days before taking another step (and they may not even ever call the debtor).

Additionally, when it is warranted, a good commercial collection agency will make an on-site visit at the debtor’s location.

Such strong approaches result in more money being recovered, faster. A consumer collection agency will never take these effective actions.

20

Also, a superior commercial collection agency knows the ultimate resolution is to get you paid and the customer using you again. This is referred to as “resurrecting the relationship.”

Use a commercial agency before an attorney There are several logical reasons to use an agency before going to any attorney.

The legal system is extremely slow. It is not uncommon for a lawsuit to take years to be resolved, and then there may still never be any money actually collected (there are lots of “worthless judgments”).

Also, most attorneys require money up front (“suit-fees”) to initiate a lawsuit, which means paying money regardless of if the attorney collects or not.

A good agency, on the other hand, moves quickly, and if money is collected it is usually collected fast, and with no money up-front.

Additionally, if the agency is not able to collect quickly, you always still have the right to litigate, and a good agency should be able to find you an attorney that will waive the ‘suit-fees’ (the attorneys will do this for agency-referred accounts because they want the agencies to forward accounts to them). Usually, however, if a good agency is unable to collect, the account is not a good candidate to spend money for litigation anyway; the agency may find that the debtor is out-of business, has filed for bankruptcy, or simply has no assets. These are not the types of accounts you would want to pay an attorney to sue.

Customize the approach the agency uses A superior agency should be able to customize the approaches they use, tailoring their efforts to your specific needs. For example, the following tactics should be available to you: Strong approach – you do not want to do business with them again Soft approach – for a neighbour or long-term customer you want to work with again Audit approach – for a “large” company that has significant potential for future business The bottom line is not doing anything will cost you money and the customer because they will go to someone they do not owe money to. Properly using a good agency may get you paid and possibly create future income, all at no upfront costs to you. ❆ ISSUE 2 - 2014 | SNOW MANAGER

Breaking it Down Minimizing the impact of ice with an effective three step ice control program

By Brian Evans, Marketing Manager, Henderson Products, Inc.

W

inter weather conditions in 2014 were devastating for many cities across North America. Cities like Atlanta, Georgia were crippled for days on end, incurring lost revenue in the millions.

CBS News reported, “This season’s severe winter weather has cost the U.S. economy an estimated $10 billion.” Even though we cannot control the weather, we can be better prepared.

Battling icy winter conditions can be boiled down to three simple steps: make eutectic salt brine, apply anti-ice treatments, and then close with deicing treatments.

...continued on top of page 27

...continued on bottom of page 27

STEP 1 – Make Eutectic Salt Brine Making salt brine sounds simple and it can be. The first thing you need to know when making salt brine is the magic number 23.3 per cent. This is the percentage of salt by weight, which is considered an optimum or eutectic salt brine. Eutectic salt brine will work in temperatures down to -21.1° C or -6° F, without the need for additional or harsh chemicals. Too little salt combined with ice crystals and refreezing occurs. Too much salt combined with salt crystals and refreezing occurs. A per cent or two off in either direction can raise the brine’s freezing point by as much as 20°.

Automated brine making systems will help avoid human error or the “close enough” approach, ensuring your salt brine will work as intended.

STEP 2 – Anti-icing Anti-icing is the process of applying salt brine to roadways, overpasses, and intersection prior to a winter weather event.

Salt brine can be applied up to 48 hours SNOW MANAGER | www.snowmanager.ca

21

adapts well to changing conditions. just like you.

now that’s smart.

No matter how much snow falls, the Boomer™ 3000 rises to the occasion thanks to: • EasyDrive™ Series II Continuously Variable Transmission (CVT) for seamless speed changes • Single-pedal control to manage travel and engine speed • Cruise control to hold, fine tune or resume working speed • Four-wheel drive at the flip of a switch for improved handling

Find out about the latest offers from your New Holland dealer at newholland.com ©2014 CNH Industrial America LLC. All rights reserved. New Holland is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates. NHB04149111L

Getting Gear Ready Top 10 cold weather tractor tips

G

etting your tractor ready for winter snow removal work is not a difficult process if you are already up-todate on routine scheduled maintenance as outlined in the Operator’s Manual.

“A few minutes of prevention and a gentle start to the tractor’s work day can make a large difference in the way your tractor works for years to come,” says Ken Paul, New Holland’s senior product marketing manager.

Working in conjunction with a good routine maintenance program, Paul shares these suggestions to make sure your tractor is ready to go when you are: 1.

Give the unit a good cleaning. Dust, dirt, and chaff from summer mowing operations may have collected in various places and if not cleaned out, can hold moisture that can speed corrosion of metal and paint. Wet grime can also freeze and expand, causing moving parts to bind up and become inoperable.

2. Clean the cab glass thoroughly, and apply a coat of Rain-X, or a similar product to it, inside and out. This will help prevent condensation and will make snow and ice slide off more quickly. Replace

A

finish the job.

and then keep

going.

By Ken Paul, New Holland

the wiper blades for best visibility, and confirm that the windshield washer system is filled with washer fluid that won’t freeze and that it works properly.

3. Clean or replace cab air filters to ensure adequate air flow for proper operation of the cab heater and defroster. A clogged filter can make defrosting windows more difficult. Review the Operator’s Manual for correct operation of the defroster system. Verify that the hot water valve on the engine is open to allow circulation to the heater core.

4. Lubricate door and window seals with silicon spray or grease to prevent sticking. Oil hinges and latches, and lubricate the door lock cylinders with a graphite lubricant.

5. Check the fuel tanks and filters for signs of water. Water should be drained out if possible, or removed with an additive. If water is present in large amounts, you should investigate the source of contamination and correct it. If you are in a severely cold climate, be sure to use the correct grade of winter fuel to prevent gelling.

6. Check the condition of the tires, as well

Find out about the latest offers from your New Holland dealer at newholland.com/na ©2014 CNH Industrial America LLC. All rights reserved. New Holland is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates. NH04149257FT

...continued on bottom of page 27

“A few minutes of prevention and a gentle start to the tractor’s work day can make a large difference in the way your tractor works for years to come” Ken Paul, New Holland’s senior product marketing manager

SNOW MANAGER | www.snowmanager.ca

25

Slip, Spray, and Away Utilizing Tiger Calcium’s products to keep customers and their property safe

By Taryn Troyer

T

oday there is ever increasing pressure on property managers to ensure their clients’ property is free of snow and ice – in fact down to bare surface. The main reason, of course, is safety of customers and public. However the even larger reason is liability. Slip-and-fall accidents are some of the most common reasons people file lawsuits against property or business owners. Property owners have a responsibility to ensure that individuals are not injured on their property and to remedy potential hazards.

For the past six years Green Drop has been helping Costco with just that.

“Costco is one of the largest retailers in North America,” says Kyle Schram, general manager, Green Drop. “Our job is to keep the Edmonton and Calgary locations clear of snow and ice.”

Green Drop has been using Tiger Calcium’s liquid calcium product, RoadGuard8, on the parking lots, roadways and sidewalks which has greatly reduced any possible liability issues.

The old strategy of using sand and salt just doesn’t cut it anymore.

26

“We are able to burn off the snow pack with RoadGuard8 even with a couple inches of snow on the ground,” explains Gerald Grona, country manager, Green Drop. “Then traffic helps move the product around. We get to bare pavement as quick as possible.”

Property owners also want to reduce the damage to their buildings from the tracking of dust and grit that often goes with using sand and salt.

Alex Duyvewaandt owner of D-Scapes Landscape in Kelowna knows all too well the challenge of keeping commercial property safe. The interior of British Columbia experiences some of the most extreme freeze-thaw weather patterns in Western Canada. Temperatures can fluctuate from -15°C to around 0°C in a day. Therefore it is critical to be on top of snow removal to prevent freezing and ice.

“De-icing is our main focus,” comments Duyvewaandt. “We have learned that pretreating with Tiger’s RoadGuard8 keeps surfaces clear. Clients that don’t pre-treat come to us for help after their parking lot is a skating rink. The radical temperature changes mean that we are constantly deicing.”

Tiger’s RoadGuard8 can be easily applied with custom equipment.

“This past winter was one of the most severe,” explains Duyvewaandt. “We had day after day of freezing rain for two weeks.

So we did a test by pre-treating with RoadGuard8 versus no treatment. The pretreated area stayed clear of ice the entire time.”

“One thing that really stands out for us is Tiger’s service,” he says. “We had a snow incident New Year’s Eve and Tiger delivered the product to us in time so we could apply it that night. The drivers are awesome.”

Tiger Calcium delivers bulk liquid calcium chloride right to your door. Ell-Grey manages 19 properties around Wetaskiwin and Camrose ranging from hospitals, senior facilities, malls, car dealerships, to the Camrose Superstore.

“We have a 100 per cent success rate with maintaining a bare asphalt surface on our clients’ properties,” explains Patrick Wilson, operations manager. “Using Tiger’s liquid and pellet calcium chloride reduces dust, grit, and damage to floors and increases public safety.”

ISSUE 2 - 2014 | SNOW MANAGER

The Westaskiwin Hospital had a dilemma.

In the winter their unheated loading dock was icing up forcing trucks to unload at the top of the ramp. It wasn’t safe to use. They enlisted the help of Ell-Grey Contracting Ltd. who treated the ramp with RoadGuard8 which de-iced, provided traction and made the ramp safe again.

Camrose Superstore’s manager is a strong supporter of using RoadGuard8 on their property. “The first thing they noticed is how much cleaner their store is,” comments Wilson. “We’ve minimized the grit or dust coming into the store now. And they tell us there is even less dust on their products on the shelves.”

Ell-Grey has experimented with using a combination of pellets and brine to see what works the best. “We pre-treat the surface with liquid brine then as the snow builds up and becomes ice, we use calcium chloride pellets, explains Wilson. “This turns the ice into ‘Swiss cheese’ which breaks the bond between the pack and surface to be removed easily.”

“Tiger listens to what we say,” he adds.

“They worked with us thru some trials to find what works best for us and also trained our team.” In fact they came and sprayed [with Wilson] at 2 o’clock in the morning.

SuperSalt is a new product from Tiger that melt ice and snow on walkways and laneways.

Year Round Landscaping in Calgary manages several properties including strip malls, office buildings, and an entire industrial park.

“Last year a client requested that we use Tigers products,” says Rob McMillan, division manager. “They wanted bare asphalt and not safety concerns. The only way to do this was using RoadGuard8. Now we apply it before snow to prevent ice buildup.”

Year Round also tested RoadGuard8 to see if it really saves time and money. They treated one area and left the other. The difference was obvious - the treated area was SNOW MANAGER | www.snowmanager.ca

bare while the untreated had a six inch accu- years. From manufacturing, research, and mulation of snow.

development to product application of pre-

Based in Nisku, Alberta, Tiger Calcium is

mium calcium chloride, Tiger Calcium spe-

an industry leader supplying North America

cializes in road de-icing, anti-icing and ice

with calcium chloride products for over 45

melting. ❆

ARMOUR-SEAL Frame & Component Encapsulant Finally an undercoating you can apply in your shop with your personnel.

Easy application – with the air operated PISTOL-GRIP Spray gun. No mixing!

Environmentally safe – low VOC’S, contains no hazardous petroleum solvents, and is non-flammable.

Superior corrosion protection – meets the Military Spec TT-C-520-B Salt Test and Chloride Spray Test, exceeding 1000 hours.

Budget friendly – only 2 to 4 quarts protects frames and components for years.

NEUTRO-WASH Salt & Chloride Neutralizer

Removes white salt residue left behind from pressure washing with detergents – use NEUTRO‑WASH before applying ARMOUR‑SEAL. Put a stop to corrosion and expensive repairs – enjoy more efficient equipment that works harder, lasts longer and looks better.

Save thousands of dollars simply by protecting the equipment you already have in your fleet.

PROTECTION • PRESERVATION • PERFORMANCE

www.rhomar.com solutions@rhomar.com

1-800-688-6221 27

Breaking it Down continued from page 21 before winter precipitation starts to fall.

The importance of anti-icing is that fact that it provides a protective layer between the road’s surface and forming ice. “It takes four times more chemical to break the bond than it does to prevent it,” says the Minnesota DOT. STEP 3 – Deicing Deicing is the final step in an effective ice control plan. A work truck fully armed

for deicing will have a snow plow, possibly a wing plow and a salt spread outfitted with pre-wet tanks. The snow plow and wing will remove most of the frozen precipitation. The salt spreader will apply rock salt providing a long-lasting residual and temporary traction for motorists. Adding a pre-wet system (filled with salt brine) to your salt spreader will speed up the salt’s activation time and greatly reduce scatter, keeping salt on the road where it’s needed.

Often time people associate sand applications with deicing. While sand does provide motorists with temporary traction, it does not melt frozen precipitation and it is expensive to clean up.

The goal, keep commerce moving and motorists safe. This can be achieved by implementing an effective three-step ice control program. ❆

Getting Gear Ready continued from page 25 as air pressure. Cold, wet weather can increase the likelihood of tire damage, particularly if tires are under inflated.

See your Owner’s Manual for correct pressures.

7. Verify that the hydraulic oil heater (if equipped) and engine coolant block heater will function. Repair or replace components as necessary before they are needed.

8. Remove the batteries and load test them.

If the specific gravity of the electrolyte is low, charge the battery according to directions supplied with the charger. If the batteries cannot be charged, replace them before they give you trouble. Clean all battery cables and connections.

9. Test the anti-freeze in the cooling system to assure proper protection. Inspect all coolant hoses and clamps for any

signs of cracking or leaking, and correct any problems found.

and that there is ether in the can.

3. After overnight or extended shutdown,

10. Routine oil and filter changes are very

let the engine run at about 1200 RPM for

important to the performance and up-

several minutes to circulate the oil in the

time provided by your tractor, so make

engine, transmission, and hydraulic sys-

sure these are done regularly.

tems. It is not necessary to fully “warm up” the engine, but this gets everything

Additional tips for very cold climates For operation in very cold climates where temperatures are typically below 20 degrees F for extended periods, these additional suggestions will likely add life to your tractor.

1. Change the oil in the transmission/hy-

lubricated before putting it under load.

4. After letting the oil circulate for several minutes, slowly cycle any hydraulically operated function including the steering, three-point hitches, loader lift and bucket, and attachments using the trac-

draulic system to Ambra MasterTran

tors remote hydraulic valves. Again, this

SSL All Season oil. New filters are sug-

is mainly to get things lubricated and

gested with the new oil as well. Replace

moving.

the engine oil with winter grade oil as

When this has been done, the tractor can be driven slowly away and the engine speed

specified in the Operator’s Manual.

2. Verify that the ether cold start aid works

and load increased as it warms up. ❆

DEL Communications Inc. and you,

THE KEY TO SUCCESS. We offer outstanding personal service and quality in the areas of: CREATIVE DESIGN | ADVERTISING SALES TRADE PUBLICATIONS | QUALIFIED SALES & EDITORIAL TEAM

DEL

Communications Inc.

28

Suite 300, 6 Roslyn Road, Winnipeg, Manitoba, Canada R3L 0G5 Toll Free:1.866.831.4744 | Toll Free Fax: 1.866.711.5282 www.delcommunications.com

ISSUE 2 - 2014 | SNOW MANAGER

Product Showcase

Compatible and Compact Arctic Snow & Ice Control LD Pusher Snow Plow

S

ectional Sno-Pusher, a division of Arctic Snow and Ice Control, offers a line of LD snow pushers that are compatible with skid steers, compact loaders, and tractors.

Incorporating several unique features, the LD pushers increase snow removal efficiency and reduce fuel costs. The patented steel moldboard design is made of 32-inch-wide individual sections, each featuring spring-loaded trip edges. The exclusive moldboard design combines the precision of a small plow with the capacity of a large pusher.

The separate sections move independently of one another, allowing the unit to

contour to the surface and scrape snow and ice out of dips and recessions, all while moving over raised objects. This enhances plowing efficiency and protects operators from impact injuries and minimizes property damage.

Each moldboard section features an AR-400 hardened-steel trip cutting edge, designed to scrape snow and ice down to the pavement. In addition to removing compact ice and snow, the cutting edge’s sectional design is also more economical.

On a typical one-piece moldboard plow or pusher, the entire cutting edge must be replaced when damaged. In the event that a Sectional Sno-Pusher’s cutting edge

is damaged, only the individual section needs to be replaced.

The pusher operates independently of the machine and automatically adjusts to the pavement grade, resulting in fewer missed areas and less follow-up plowing.

Additionally, the hitch ensures all four tires remain on the pavement at all times.

As a result, the machine is able to achieve full traction, and eliminate drag and loss of horsepower.

Designed for equipment weighing less than 15,000 pounds, the LD pushers are available in four sizes to accommodate a range of equipment. ❆

NEW INTRODUCING THE

SIDEWALK

DROP SPREADER

Fits Sidewalks

Precise Application

Low Vibration

Stainless Steel

Made In USA

Spreader Features Increases Salt Savings Precision Drop-Rate Control Consistent Drop Pattern

Minimal Maintenance Quick Return on Investment Easy Flow Adjustments

Request More Info or Schedule a Demo SNOW MANAGER | www.snowmanager.ca

1-877-933-SNOW (7669)

Innovative Agitation System 12V Electric Drive/Transmission Capacity 2.5 ft3/200 lbs www.ventrac.com/spreader 29

Product Showcase

Devouring Ice

CUBEX The Arctic Shark Roadway Ice Removal Attachment by Ultramech the thickest of roadway ice into rubble, which can be easily plowed or loaded for removal. Operators can utilize the float mode on the machine or apply down pressure as needed in severe or deep ice situations to fracture ice on roadways, curbs, and gutters without damaging the surface underneath.

Improved efficiency The Arctic Shark has a proven record of time and money savings due to its simple yet powerfully effective design. Arctic reports that customers have experienced an eight times increase in productivity in terms of lane miles addressed, with a 50 per cent reduction in crew size.

T

he Ultramech Arctic Shark™ is the only mechanical roadway ice removal attachment for heavy equipment that increases overall productivity and reduces usage of de-icing chemicals. Built for durability, capability, and versatility, it can be mounted to a wide range of offhighway vehicles, including graders, skid steers, and utility type vehicles (UTVs) utilizing a universal attachment mount.

30

The Arctic Shark is available in two model sizes and can be customized to multiple widths.

Devouring ice on roadways efficiently Armed with a set of rotating teeth, the Arctic Shark’s articulating subframe adjusts to follow surface contour and maintains even ground contact on any terrain.

Its rolling wheel sets are designed to turn

Increased citizen safety and satisfaction In winters with heavy snowfall, severe ice can build up on flat roads and shaded curb areas due to daily freeze-thaw cycles.

The Arctic Shark allows maintenance organizations to quickly address hundreds of backlogged citizen complaints and replaces months of spinning tires, rear-end collisions, and broken bones with wellcleared streets. The unit is designed for municipalities, counties, contractors, and any location that suffers from thick ice build-up on roads during winter months.

Easy Maintenance Simple fact: if equipment requires servicing, it is inevitably at the worst possible ISSUE 2 - 2014 | SNOW MANAGER

Product Showcase

time, in the worst possible conditions. By utilizing off-the-shelf bucket teeth, the Arctic Shark allows operators to service the unit in the field or even utilize different style teeth entirely with minimal downtime.

Environmentally Friendly The Arctic Shark is a ground-powered, mechanical attachment that simply uti-

lizes its own weight (and the weight of the attached vehicle) to break up snow and ice.

It can be used to directly fracture ice for immediate removal, or to pockmark the surface before applying de-icing chemicals. Either way, the Arctic Shark significantly reduces usage of chemical surface treatments and greatly decreases impact on the environment.

Year-Round Usage During summer months, the Arctic Shark is ideal for tackling construction and maintenance projects. The multi-purpose rotating teeth can easily dig through and loosen compacted earth and other surfaces. The Arctic Shark will rip through road base and recycled asphalt efficiently and effectively. â?†

VANCOUVER CALGARY EDMONTON WINNIPEG BRANTFORD MONTREAL Cubex Limited has been established for over 44 years in Canada as a leading supplier of new and pre-owned municipal equipment. With offices in strategic locations across Canada we are able to provide our customers with sales, parts, and service support to keep their equipment fleet in operation. Cubex Limited has expanded aggressively with our major suppliers to offer a wide range of the latest technology equipment to reduce costs, improve performance, and productivity for our customers.

The Artic Shark is a mechanical Snowplows, heavy duty snow roadway ice removal attachment. removal equipment, hitches, The articulating subframe and loaders, graders, and attachments rolling teeth breakup thick ice buildfor trucks. up in the winter, and compacted road base in the summer.

www.cubexltd.com SNOW MANAGER | www.snowmanager.ca

Bulk spreaders featuring pre-wetting and anti-icing combination capabilities.

The MacLean’s MV is a versatile and The Snowblast tractor mounted agile articulating municipal tractor series snowblower is your answer designed to accommodate multiple to blowing in all types of snow conditions from wet slushy snow attachments for all seasons. to hard compacted frozen snow.

1-877-GO-CUBEX 31

Product Showcase

Senseless Technology

Lufft introduces mobile contactless sensor at Intertraffic Amsterdam 2014

A

t this year’s trade fair Intertraffic Amsterdam 2014, the German measurement and control technology company Lufft presented its latest device development. With the mobile road weather information sensor MARWIS presents the long-established company an absolute world premiere.

When mounted on any vehicle, the sensor for mobile road weather information collects weather data such as the road surface temperature, dew point, water film height, the road conditions (humidity, snow, ice, and frost) and grip (friction), as well as other environmental data. The measured data can be sent via Bluetooth, for example on an iPad or iPhone directly to the vehicle.

All metrics are evaluated from the mobile device or tablet in real time and delivered via cloud data to the visualization software SmartView by Lufft. While driving, MARWIS measures meteorological data and road condition information 100 times per second.

At a driving speed of 80 kilometres per hour, the mobile sensor

A Quality Product for Over 30 Years!

Model 6006 Dual Snow Wheel w/ 6511A Dual Adjuster

Model 6509 Swivel Snow Wheel w/ Adjuster

Extra Heavy-Duty Snow-Wheels for all types Snow Removal Equipment for Highways & Airports

This system was designed to replace the conventional Shoe.

It eliminates the cost of frequent replacement and extends the life of cutting edges by four or five times.

• No more Shoes to buy!

• Cutting edges last for months NOT days!

• Cuts down time significantly!

• Saves Fuel!

• Keeps Gravel on the road, not in the ditch!

• Built to Last!

• Adaptable to Loader & Truck mounted blowers!

Snow Wheel System

P.O. Box 528 - 212 Home Street - Fairmont, MN 56031 Phone AND Fax - (507) 238-1980 Email - wheel @snowwheel.com Website - www.snowwheel.com

32

records the desired data every 20 centimetres. The condition of the road surface does not matter in the measurement. Whether freezing ice, snow or rain: MARWIS distinguished reliably and accurately to the desired data.

At the exhibition for infrastructure, traffic management, safety and parking Lufft will present its latest development MARWIS to the public for the first time. Customers and interested parties can locally visualize the mobile road weather information sensor. The Lufft expert team will demonstrate the new product and will be available for questions.

Intertraffic Amsterdam is held every two years and provides a comprehensive overview of the traffic and transport industry.

From the 25th to 28th of March 2014, 26,000 trade visitors viewed more than 800 exhibitors in the field of transport infrastructure, traffic management, road safety and parking management. This year’s exhibition focused on the theme of “Smart Mobility”.

About G. Lufft GmbH: Since it’s founding by Gotthilf Lufft in 1881, G. Lufft GmbH has been the leader in the production of climatological measuring equipment. Lufft’s capacity for innovation and precision has helped its products establish the solid reputation they enjoy around the world. The company’s products can be found in use wherever variables such as air pressure, temperature, relative humidity and other environmental factors need to be measured.

In line with its commitment to the company motto of “Tradition meets Innovation,” electronic products have now joined their mechanical ancestors and show the same Lufft quality in a digital age.

Together with its subsidiaries in the U.S. and in China, the company has 95 employees. In November 2012, G. Lufft GmbH was awarded the German Standards Brand Prize and was named a “Brand of the Century”. More information can be found at: www.lufft.com. ❆

DEL

Communications Inc.

DEL Communications Inc. and you,

THE KEY TO SUCCESS.

We offer outstanding personal service and quality in the areas of: CREATIVE DESIGN | ADVERTISING SALES TRADE PUBLICATIONS | QUALIFIED SALES & EDITORIAL TEAM Suite 300, 6 Roslyn Road, Winnipeg, Manitoba, Canada R3L 0G5

w w w.delcommunications.com

ISSUE 2 - 2014 | SNOW MANAGER

Forget the black You holes in your weather waste forecast. too much.

MARWIS makes weather networks mobile.

MARWIS.

www.lufft.com/wondermadeingermany

www.lufft.com

MARWIS converts your vehicle eets into rapid response weather stations.

Product Showcase

Cut Salt Use and Save Money

New winter road maintenance system from Cirus Controls gives fleet managers additional tools to reduce salt use and stretch winter maintenance budgets

R

oad maintenance fleet managers will remember the winter of 2013-2014 for its bone-chilling polar vortexes, record levels of snowfall, and mountains of salt dispensed to keep road surfaces safe for travellers. Among these shared memories, the most alarming may be how fast winter maintenance budgets were depleted.

To tackle the persistent challenges of cutting salt use and saving money, many municipalities and highway departments 34

are employing salt-spreading controls and other technologies from Cirus Controls.

From the 10 per cent reduction in salt use reported by Iowa’s DOT to the 60 per cent reduction seen in Lowell, Massachusetts, snowfighters across the country are benefiting from the products that make up Cirus’ Winter Road Maintenance System.

Tried and tested products At its heart, the Winter Road Maintenance System, or WRMS, is an integrated three-tier system that combines vehicle

sensors, spreader controls, Wi-Fi data transfer and ready-to-use reports, and maps tailored specifically for winter road maintenance managers.

First of all, sensors on snowfighting vehicles record data such as ground speed, spreader operation, plow position, and air and road surface temperatures. GPSenabled sensors also collect and record data during this time on vehicle heading, speed and geographical location, as well as the date and time. An electronic spreader ISSUE 2 - 2014 | SNOW MANAGER

G

Product Showcase

“GPS DataSmart was selected in part because it combined several features that offered winter maintenance fleet operators a complete vehicle and materials-tracking solution”

WRMS’s reporting and mapping system.

dispensed and warnings. WRMS maps co-

Performance reports are available on op-

lourfully display plow routes traveled and

erating mode, spreader utilization, speed

sites needing maintenance, as well as plow-

and distance, dispensing mode, materials

ing and spreading activities. Reports are

Is salt eating too much of your winter maintenance budget? control system then engages to provide automated and calibrated spreading application prescriptions based on the vehicle’s speed, location and air and ground temperature.

All the data collected by WRMS is transferred via a Wi-Fi data transfer system that collects, downloads, and compiles winter road maintenance data each time a snowfighting vehicle operator drives within a 500-foot range of a wireless access point at a fuel or salt depot.

Using any PC with web access, fleet managers can then review detailed spreading performance reports generated from

now you can cut winter road salt use and save money with spreadsmart rx™ spreader control systems and the GPs datasmart™ winter maintenance reporting system.

• •

• •

User-friendly, AVL-ready spreader controls for patrol trucks Web-enabled reporting system produces performance reports and easy-to-interpret maps Responsive service and customer support Short lead times

read how lowell, Mass., reduced their salt use by 60% at ciruscontrols.com/casestudies

www.ciruscontrols.com

GPS DataSmart™

763.493.9380 info@ciruscontrols.com H y d r a u l i c s | c o n t ro l s |

r E Po rt i n G

© 2014 Cirus Controls, LLC

SNOW MANAGER | www.snowmanager.ca

35

Product Showcase area, the Wi-Fi data transfer system wirelessly uploads and transmits the geo fenced definitions to all snowfighting vehicles working in each region.

“Our newest system gives one fleet manager the ability to control the spreading parameters of an entire fleet,” says Mortell.

“In addition, this control eliminates the variability of individual operator behavior thus making spreading activities more costeffective.”

Cirus Controls also added three new tools to WRMS’s reporting and mapping system in 2014. The data mining tool allows fleet managers to find time periods corresponding to past storms. A second tool creates “geofiltered” reports based on selected regions, streets or other locationbased criteria. The third tool then uses the geofiltered reports to apprise fleet managers of the total cost of clearing specific roads or regions in selected areas.

available in multiple report formats such as Excel and CSV. Mapping formats include Cirus Maps, Google Earth, and more.

Award-winning system Cirus Controls was awarded the NTEA Work Truck Show Innovation Award for its GPS DataSmart system in March 2014.

“GPS DataSmart was selected in part because it combined several features that offered winter maintenance fleet operators a complete vehicle and materials-tracking solution,” says Kristen Simpson, NTEA media contact. GPS DataSmart is one component of Cirus Controls’ Winter Road Maintenance System.

president of Cirus Controls. Relative rate adjustments are used to adjust a spreading rate in reference to the rate set for an active storm.

After a fleet manager develops a spreading rate adjustment for each geo fenced

New product benefits The key benefit of our new WRMS products is that “winter road maintenance fleet managers will now have additional tools to cut salt use and save money,” said Mortell.

The new tools will also help fleet managers stretch their tight winter maintenance budgets the next time Old Man Winter returns. ❆

New products – it’s all about locationcontrolled spreading and reporting In 2014, Cirus Controls added a fourth system to WRMS. The newest sibling is a PC- or tablet-based tool used by fleet managers to select “geo fenced” areas where spreading is to be adjusted. Managers can set rate adjustments for each geo fenced area at a fixed or relative rate.

“Fixed rate adjustments are beneficial for setting spreading rates in eco-sensitive areas such as watershed districts and river and lake boundaries,” says Paul Mortell, 36

ISSUE 2 - 2014 | SNOW MANAGER

Product Showcase

The Salt Saver Plow Reducing salt with Viking Cives Ltd.’s new design

V

iking Cives Ltd. is manufacturing a new design on an existing plow design to help municipalities and contractors alike reduce salt usage while maintaining the same or better level of road maintenance. The salt saver plow can be mid-mounted under frame or front mounted as a traditional plow moldboard with a secondary scraper blade. With either model plow, the unique design enables operators to follow road contours and wheel rutting like no other plow in the market today. This allows a high percentage of blade to road surface contact at all 38

times under all conditions to mechanically remove hard pack snow. This ability allows for the reduction of salt being applied to chemically remove hard pack ice and snow from the road, helping reduce maintenance costs and operating budgets.

The patented design uses a main beam with 32 carbide tipped spring tines allowed to individually move with the road contour. The simplicity of the design makes it extremely effective and low maintenance at the same time. Options include a right hand hydraulically extendable three foot section to extend the clear

path of the underbody model. Down pressure on the scraper model is hydraulically controlled via double acting cylinder with 1,200psi down pressure control. Effective stroke of the tines approaches two inches in either direction which allows adaptability to most road conditions.

Currently, Viking is manufacturing the underbody scraper model, the VCL108 2S with an option for a three foot extension and the front mounted models, VCL3910PE 10 foot width, VCL3911PE 11 foot width, VCL3912PE 12 foot width, and VCL3914PE 14 foot width.

ISSUE 2 - 2014 | SNOW MANAGER

Product Showcase

The underbody scraper model operates at a fixed angle of 30 degrees with an effective clear path of 108 inches with the extendable section increasing the clear path to 128 inches when extended. The front mounted models are all reversible and can be operated with equal effectiveness while plowing snow either to the left or right hand sides. These models are unique in that the front moldboard does not contact the road surface but is used

to move drifted and deeper snow initially, leaving the secondary tined scraper to clean off the hard pack and asphalt bonded ice. Down pressure is by the weight of the plow assembly with gravity. The effective attack angle for the scraper is 90 degrees which makes it extremely aggressive and effective at cutting hard pack. It is this attack angle as well as the spring action of the tines that allows the scraper to travel over manhole covers without dam-

age. For safety, the tines are all connected via a single wire cable so that if a tine does break it will stay with the chassis until the operator can have the plow repaired.

Viking Cives Ltd is the Canadian manufacturing, distribution, and installation of Viking Snow and Ice control equipment.

Its main manufacturing plant is located in Mount Forest, Ontario with a dealer network across Canada. â?†

Canada’s leading manufacturer of innovative and dependable snow & ice control equipment Viking Cives Ltd. Mount Forest, ON Paul Milne 1.888.610.SNOW SNOW MANAGER | www.snowmanager.ca

GinCor Industries Mattawa, ON Rob Kent 1.705.744.5543

Cubex Municipal Winnipeg, MB Rob Emes 1.204.336.0008

Prairie Hydraulics Calgary, AB Earl Farmer 1.403.279.2070 39

Product Showcase

Got You Covered

New Lifetime Warranty for snow removal and road maintenance attachments

W

eldco-Beales Manufacturing (WBM) is proud to announce the launch of their new Lifetime Warranty on snow removal and road maintenance attachments for qualified governmental agencies.

Dedicated to the company’s continuous improvement philosophy, Weldco always strives to remain the global leader in attachment design, manufacturing, and after-sale service. WBM is confident in the design and workmanship of its products to endure the test of time, especially with proper care and maintenance. Therefore, the new Lifetime Warranty has been developed to acknowledge government agencies for their outstanding maintenance procedures and direct cooperation with the attachment manufacturer. In lieu of all other warranties expressed, the Lifetime Warranty is provided for added peace of mind with zero extra charge or mark-up added to the original attachment price.

This warranty is available only to qualified governmental agencies or their agent as defined by WBM, such as municipal districts, counties, towns, cities, and so forth.

The list provided below outlines products covered by the Lifetime Warranty Program. Effective with those select products built after May 1, 2014, and sold to a qualifying agency, WBM Warranty will cover

40

its manufactured products for unlimited usage from the date the product first entered service with its original motorized carrier. The WBM attachment may be seasonally removed and re-installed with no effect on the warranty coverage as long as the same carrier is used.

Unique to this warranty program is that involvement from the motorized equipment supplier/dealer is not required as the warranty is offered directly to the qualifying agency and administered between WBM and the said agency. WBM warrants each new specified product to be free from defects in material and workmanship, with its obligation and liability being expressly limited to repairing or replacing free of charge, at WBM’s option, the product proving defective under normal use and service. All goods that are deemed

by WBM to have suffered a warrantable failure will be repaired or replaced and returned to the source site. All transportation charges are covered by WBM, and freight arrangements are made by WBM. Immediate notification of defects is important, as it allows WBM to improve design or manufacturing processes of the product to help ensure customers continue to receive the highest quality attachments. Weldco is recognized throughout the industry for its ability to maximize

customers’ value through superior performance and outstanding service. The company’s service-oriented approach is the foundation of its business, with the goal to go well beyond customers’ expectations.

WBM always stands behind its products and demonstrates honesty, integrity, and ethical behaviour in all business practices.

About WBM Weldco-Beales Mfg. (WBM) designs and manufactures premium heavy-duty attachments, specialized to the demanding requirements of each machine’s task and capabilities. Since 1945, WBM has attained a strong wealth of knowledge, experience, skills, and technologies to build value for its customers. Continuously creating and delivering unique solutions and quality products, WBM is proudly “attaching value” to the construction, road maintenance, forestry, resource, and mining industries. ❆ ISSUE 2 - 2014 | SNOW MANAGER

NEW!

Lifetime Warranty for Government Agencies on qualifying attachments

Edmonton, AB PH: 1 800 661 0378 Barrie, ON PH: 1 877 320 4286 Langley, BC PH: 1 800 665 0511

www.weldco-beales.com

Product Showcase

Let it Drop

Ventrac introduces new sidewalk drop spreader

C

ontinuing their commitment to provide industry leading solutions for snow contractors, Ventrac is pleased to unveil the new Sidewalk Drop Spreader.

This patent pending Drop Spreader is designed for the commercial snow contractor who needs the ultimate tool for spreading a variety of deicing materials with precise flow control. With a narrow frame and a 40-inch drop pattern, this spreader is ideal for spreading material on sidewalks and other narrow walkways. The

stainless steel construction prevents premature failure due to rust and corrosion.

The innovative compression roller system allows operators to accurately spread both coarse and free flowing materials. An easy gate adjustment allows for fine tuning flow rates based on the type of material being spread and the desired quantity being applied. The wireless remote control regulates five motor speeds for quick flow adjustments from the operator seat.

A state-of-the-art agitation system prevents material bridging and eliminates the need for a traditional, noisy vibration motor.

Product Compatibility Unique to this products' design is the ability to be universally mounted to other power unit platforms. With mounting options for a two-inch receiver hitch or a category one three-point hitch, the Ventrac Sidewalk Drop Spreader can be easily attached to other sub-compact tractors, ATVs or UTVs, making this a very versatile unit.

Standard Features and Benefits include: Compression Roller System Precision Drop-Rate Control Wireless Controller Innovative Agitation System Stainless Steel Construction Accurately Spreads Coarse and Free-flowing Material Universal Mounting Options Minimal Maintenance Built for Sidewalks Consistent Material Flow Increased Salt Savings Low Vibration Optional High-Capacity Extensions Quick Return on Investment Material Safety Grate 12V Electric Drive/Transmission The Sidewalk Drop Spreader can be mounted on all Ventrac tractor models.

While applying deicing material, a Ventrac Snow Blower or V-Blade can be mounted on the front of the tractor for more efficient snow and ice management. â?†

INDEX TO ADVERTISERS Arctic Snow & Ice Control Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22, 23 Ariens Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Bonnell Industries, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Bridgestone Commercial Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Cirus Controls. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 CrewTracker Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Cubex Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Del Equipment Ltd.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IFC Drive Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 FallLine Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Fort Garry Industries Ltd.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Henderson Products, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Horst Welding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

42

John Deere. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC Machinability Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 MacLean Engineering. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 New Holland. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24, 25 NSC Minerals Ltd.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OBC Reist Industries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Rhomar Industries, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Snow Wheel System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Tiger Calcium Services Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Traffic Technology 2000. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Ventrac. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Viking-Cives Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Weldco-Beales Mfg. Companies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

ISSUE 2 - 2014 | SNOW MANAGER

Need fewer clients?

Tell them your tractor wouldn’t start.

Model/item may not be exactly as shown

3:02 AM on a snowy winter morning? It’s time to go to work. In this business, you need equipment that’s ready to take on tough tasks in any weather, any time of day. Tractor won’t start in the middle of the night?

Guess what. Your client just found someone else to do the job.

That’s what makes the new 4R Series Compact Utility Tractors such a smart investment. How do we make sure they’ll start in freezing conditions? Simple. We test them in freezing conditions. We make sure that the legendary reliability you’ve come to expect from John Deere is not just a buzz word. Add in all the premium features that are standard in the new 4R Series – hydrostatic or PowrReverser™ Transmission options, our exclusive Hitch Assist for easy implement hookup, and a plush climate-controlled cab – and you’ve got the right tools to keep your operators happy, and more importantly, your clients.

See your John Deere dealer today and while you’re there, ask about discounts and other benefts your business could receive as a John Deere GreenFleet™ member.

JohnDeere.ca