Penticton Chamber Business Review 2023

PENTICTON CHAMBER

Business Review 2023 Navigating today’s challenges one step at a time

Celebrating four decades of preserving Indigenous literature, history, languages and cultural stories.

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TABLE OF CONTENTS

INDEX TO ADVERTISERS

6 Message from the Executive Director

Aurora Print Solutions..................................................................................................................16

8 Message from the Chamber President

Barley Mill Pub................................................................................................................................35

10 2023 Board of Directors

Brown Benefits Agency Ltd..............................................................................................39, OBC

12 Chamber Membership Benefits

Canadian Blood Services.............................................................................................................41 Canadian Home Builders Association South Okanagan...................................................37

13 Penticton Chamber retains national accreditation

CFO on Demand / Concept Capital Ltd...................................................................................25

14 Fostering growth and connection: Penticton Chamber of Commerce’s Premier Business Events

Cherry Lane Shopping Centre....................................................................................................33 City of Penticton.............................................................................................................................29

16 Collection impact

Edward Jones, Debbie Clark........................................................................................................36

17 Penticton Chamber pushing hard to extend CEBA deadline

Emochoice Canada Inc.................................................................................................................47

18 35th Business Excellence Awards

FH&P Lawyers, LLP.......................................................................................................................... 9

22 36th Business Excellence Awards

Flatiles Designs Ltd.......................................................................................................................... 7

24 Beyond the chequebook – How to give back without impacting your bottom line

Inside Out Kitchens.......................................................................................................................27

26 Okanagan wedding trends for 2024

Jacoh Signs Ltd................................................................................................................................13

Interior Roofing (2011) Ltd.........................................................................................................24 Johnston Meier Insurance Agencies Group..........................................................................25

28 Penticton’s growing up: Housing is here to meet future needs

Okanagan College..........................................................................................................................42

32 Tourism resiliency... Because the world needs us

Okanagan Inclusion......................................................................................................................... 9

34 Penticton Women In Business

One Electric........................................................................................................................................ 6

36 Staying one step ahead

Outdoor Living Today....................................................................................................................... 5

38 Supporting employees and their mental health

Penticton Curling Club.................................................................................................................49

40 Empowering Penticton businesses: Unveiling the Canadian Blood Services’ partners for life program

Penticton Farmers’ Market Society.........................................................................................36

42 Working with community partners: Okanagan College, Penticton Campus 44 Is your business woman-owned? WeBC can support you!

Société de développement économique de la C.-B. (SDECB) ........................................37

48 Harnessing the power of technology 50 Online shopping and employee recruitment at Parkers Chrysler 52 Total Restoration Services, culture and community in South Okanagan 54 Penticton in the age of the polycrisis

Business Review

PowerConcepts...............................................................................................................................49 Regency Retirement Resorts.....................................................................................................17 Richard Cannings, MP South Okanagan-West Kootenay................................................. 11

46 The future is created by what you do today

PENTICTON CHAMBER

Penticton Public Library................................................................................................................ 9

Theytus Books Ltd....................................................................................................................2 & 3 Tim Hortons Southern Interior..................................................................................................45 WeBC..................................................................................................................................................45 Westland Insurance Group Ltd.................................................................................................. 11

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MESSAGE FROM THE EXECUTIVE DIRECTOR

Michael Magnusson

S

erving as the Executive Director of the Penticton and Wine Country Chamber of Commerce this past year has been a privilege, bringing about a unique blend of rewards and challenges. At the heart of this position lies the opportunity to help shape the local business landscape, foster growth, and facilitate meaningful connections.

However, the role also presents intricate challenges that require adaptability, diplomacy, and a forward-looking perspective.

On the rewarding side, leading the Chamber alongside a talented and diverse Board of Directors and a great team in Terri and Deb offers the chance to witness tangible positive changes in and around our city. By hosting networking events, researching potential solutions to current challenges, and collaborating on initiatives with other community partners, the Chamber has the opportunity to play a pivotal role in connecting businesses, sparking innovation, and boosting the local economy.

Witnessing businesses flourish and contribute to the South Okanagan’s prosperity is undoubtedly one of the most fulfilling aspects of the job, and Penticton has countless examples of our members both large and small doing just that.

However, the role of an Executive Director also comes with its set of challenges. The Chamber operates in a dynamic

environment where economic shifts, climate-related incidents, government decisions, and evolving technology constantly reshapes the business landscape. Navigating these challenges requires staying ahead of the curve, anticipating trends, and representing the needs of businesses through uncertain times.

Additionally, managing diverse expectations and interests within the business community can be complex. For instance, striking a balance between the needs of one industry over another, or lobbying for a course of action that could only be supported by additional taxes demands detailed research, cost-benefit analyses, and a variety of recommendations when presenting the findings to the Board. This ensures that when a position is determined, it is based on both need and fact, and will have a positive impact for and in the future.

Overall, it has been deeply gratifying working with so many fantastic businesses and leaders. Penticton is a special place, and one of the main reasons for that is the passion and caring that continues to be demonstrated over and over again by our business community. Thank you to all of our members for your support, and to the staff and board, I could not do this without you. b

TRUST THE POWER OF ONE oneelectric.ca | shanem@oneelectric.ca 6

Penticton & Wine Country Chamber Business Review 2023

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MESSAGE FROM THE PRESIDENT

Nicole Clark

I

t has been quite a year for Penticton businesses with adversity coming at us in diverse ways throughout 2023. From high interest rates and inflation to a soft tourism season, shortages in labour and housing, through to wildfires and landslides. All have had a significant impact on our local economy.

The result for most of us is that it is becoming increasingly difficult to see the same success we did before the pandemic. Fortunately, Penticton has one of the most resilient and passionate business communities of any city, and the Chamber is working hard to recommend and implement actions that will put us in a stronger position as we continue to take on new and unprecedented challenges.

Earlier in the year, and in partnership with the City of Penticton and Work B.C. South Okanagan, we held the largest job fair in our region that brought dozens of employers and hundreds of prospective employees together to help address the recruitment challenges we have all experienced since COVID-19 restrictions were lifted. It was clear that people are looking for a career rather than a job. Many employers were able to find and hire new workers because of this job fair.

Shortly before Mayor and Council began their 2023 budget deliberations, we felt it was important to hear about the ‘State of the City’. Mayor Julius Bloomfield kindly accepted our invitation and spoke to Council’s priorities for Penticton. He outlined what we could expect to see presented in the budget, including significant investments into public safety. Since then, we supported and saw the introduction of the ‘Safe Public Spaces’ bylaw designed in part to help keep our storefronts

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Penticton & Wine Country Chamber Business Review 2023

accessible and free from panhandling as well as other unwanted activity. We were also pleased when the city provided the RCMP, Bylaw, and Fire Department with the resources they need to handle the increase in calls for service.

Housing has been a priority for us at the Penticton Chamber. Without adequate housing, we will continue to experience a shortage of labour.

At a provincial level, we pushed for reforms to the residential tenancy act to restore balance to the landlord/tenant relationship. This includes reducing wait-times for hearings, especially in cases of unpaid rent or property damage, and tying annual rental increases to the CPI rather than the current two per cent cap. Without these changes, we believe that landlords will continue to opt for short-term over long-term tenants or see them leave the rental market altogether.

These are but a few examples of the work that we do at the Chamber to strengthen the business community. Please visit our website at www. penticton.org to see all of the ways we work to support business and our community. None of this is possible without the selfless volunteers who make up our Board of Directors, as well as the staff who are responsible for organizing all the Chamber’s events and researching all the ways we can help businesses grow. Most importantly, our members. Without our members, whether you are a small home-based business or a manufacturer with international clients, we would not have the means to provide you with networking opportunities, advocate for change, or even publish this magazine. You are valued beyond measure, and we thank you for your continued support. b

Rooted in the South Okanagan.

Ready to help. ਦੱ ਖ ਣੀ ਓਕਾਨਾਗਨ ਵਿੱ ਚ ਜੜ੍ ਹ ਾਂ ਮਦਦ ਲਈ ਤਿਆਰ ਹੈ ।

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Tel: (236) 422-0055

Cell: (250) 488-7917 Email: okinclusion@shaw.ca www.okinclusion.ca Penticton & Wine Country Chamber of Commerce

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2023 BOARD OF DIRECTORS

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PRESIDENT Nicole Clark Community Futures – Okanagan Similkameen

1st VICE-PRESIDENT Harpeet Sidhu HEK Yeah Media

2nd VICE-PRESIDENT Dale Cory Penticton KIA

TREASURER Dan Arbeau NetDNA Services Inc.

SECRETARY Linda Sankey South Okanagan Similkameen Brain Injury Society

PAST PRESIDENT Jonathan McGraw Jonathan W. McGraw Inc.

DIRECTOR Daryl Clarke Independent

DIRECTOR Janine Cumberland Paradox Rentals

DIRECTOR Amanda Darnley Elevation Woodworks Inc.

DIRECTOR Lyndie Hill Hoodoo Adventure Company

DIRECTOR Rohan Katyal Royal Bank of Canada

DIRECTOR Jordan Knox RONA Penticton

DIRECTOR Katie O’Kell Serendipity Winery Ltd.

DIRECTOR Svitlana Shkyn Fairfield Inn & Suites

by Marriott

Penticton & Wine Country Chamber Business Review 2023

Your Chamber of Commerce team Home • Auto • Business Penticton locations Michael Magnusson Executive Director

Apple Plaza

Cherry Lane

westlandinsurance.ca

Terri Phillips Events & Marketing Coordinator

Proud to represent our beautiful region and advocate for the small businesses that make it an amazing home.

Deb Johnston Office Administrator

Richard Cannings, MP

South Okanagan - West Kootenay

Call: 250-770-4480 Richard.Cannings@parl.gc.ca

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CHAMBER MEMBERSHIP BENEFITS ADVOCACY 4 Through our memberships with the BC Chamber of Commerce and the Canadian Chamber of Commerce, the Penticton Chamber lobbies on behalf of its members to all three levels of government – municipal, provincial, and federal – a powerful leverage that a single business would not have on its own.

GROUP HEALTH BENEFITS 4 The Chambers Plan is Canada’s leading group health benefit plan developed specifically for Chamber members. This plan offers you access to competitively priced, comprehensive packages available to businesses from one person and up, and stable renewal rates that are realized through pooled benefits. Visit chamberplan.ca for more information.

SUPPLIER DISCOUNTS 4 Access to a variety of discounts from major national and local brands that want to do business with you. Discounts cover gasoline, business services/supplies, advertising packages, hotel and travel discounts. Visit the Chamber website Penticton.org for details.

MARKETING & BRAND BUILDING OPPORTUNITIES 4 Digital Listing in the Penticton Business Directory 4 Chamber Official Member Sticker 4 Digital Chamber Logo 4 New Member Scroll 4 Community Calendar Event Page Listings 4 Speaking Opportunities 4 Chamber Facebook and Instagram accounts 4 Member2Member Discount program 4 eBlasts, newsletter, website advertisements* 4 Ribbon Cutting & Grand Opening Packages* 4 Enhanced Listing on the Penticton Business Directory with photos, video, social media links* 4 Host a Chamber Social at your Business* 4 Sponsorship Opportunities* *a modest fee applies

BUILD CONNECTIONS 4 Business after Business 4 Member training – Chamber 101, Governance 4 Ambassadors 4 Chamber Committees 4 Special Events 4 Election Candidate Forums

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Penticton & Wine Country Chamber Business Review 2023

BENEFITS

Penticton Chamber retains national accreditation

T

he Chamber of Commerce Accreditation Council of Canada is pleased to be able to recognize the Penticton and

Wine Country Chamber of Commerce on successfully maintaining their accreditation.

Developed in 2004 by a team of Chamber executives, in conjunction with provincial and territorial Chambers and the Canadian Chamber of Commerce, the accreditation program is operated by an arms-length organization called the Chamber Accreditation Council of Canada (CACC). The CACC is composed of Chamber representatives from across the country and meets twice per year to review applications for accreditation.

To achieve and retain accreditation, a

Chamber must meet minimum standards in critical areas pivotal to a Chamber’s success, including organization/ governance, policy and advocacy, and membership programs and services.

Everything from board minutes and financial statements to technology and succession plans are reviewed to ensure that not only are we performing well today, but we have the pieces in place to maintain that same level over the next few years.

The Penticton Chamber takes the time to

“Accreditation is the acknowledgment that member chambers have been successfully evaluated against a rigorous set of national standards and have demonstrated excellence in Chamber management,” says Chuck Davidson, President of the Chamber Accreditation Council of Canada.

chambers as examples of leading

fulfill and submit all of the requirements for this national accreditation so that we can provide our members with assurance that the Chamber is operating to the highest level of standards. In fact, Penticton is one of only six accredited Chambers throughout the province, and one of only 69 to hold this distinction across the country.

“We are proud to recognize these organizations making a difference in communities across the country,” says Perrin Beatty, President and CEO of the Canadian Chamber of Commerce.

Penticton’s next review for accreditation will take place in 2026. b

Penticton & Wine Country Chamber of Commerce

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Fostering growth and connection: Penticton Chamber of Commerce’s Premier Business Events

A

t the Penticton Chamber

recognizes businesses and nonprofits but

members, and area professionals to forge

of Commerce, we take

also celebrates community leaders who

meaningful connections.

great pride in presenting a

embody transformative leadership.

diverse array of high-quality

events to both our members and the local business community. Whether it’s a laid-back mixer or an upscale gala, the Chamber is a hub of continuous activity.

Our relentless commitment revolves around curating exceptional events and programs that hold significant value for our members.

Signature Events: Celebrating Excellence and Innovation The Chamber’s portfolio boasts a range of signature events that showcase excellence, innovation, and community impact.

Among these standout gatherings is the annual Business Excellence Awards gala, a night of prestige dedicated to applauding remarkable achievements in various categories. This gala not only

14

The Chamber Speaker Series amplifies

In the upcoming year 2024, the launch of

this commitment, with educational

the Top 40 Program will cast a spotlight

experiences and networking opportunities

on individuals who have made significant

that enrich the local business community.

strides in both the business world and the

These sessions, held in collaboration with

community at large. This dual celebration

community partners, range from electoral

applauds both seasoned professionals

discussions to specialty conferences,

over the age of 40 and trailblazers under 40, creating a vivid tapestry that defines the spectrum of leadership in Penticton’s dynamic business landscape.

Network and Engage: Mixers, Mingles & Networking Opportunities While the Chamber celebrates excellence, it also emphasizes the power of connection. The Business after Business mixers offers a melting pot of networking and enjoyment, creating the perfect setting for members, prospective

Penticton & Wine Country Chamber Business Review 2023

equipping attendees with knowledge that fuels informed decision making.

Chamber Connect: Linking Opportunities and Careers The Penticton Chamber extends its influence beyond its own members, playing a pivotal role in the Penticton community. The Start Here Penticton Job Fair, held in collaboration with the City of Penticton and WorkBC South Okanagan, is a prime example. This event unites job seekers with leading employers, underlining the Chamber’s role in shaping

local careers and fostering economic

organization—it’s a driving force behind

advancement.

a thriving business community. Through

High School Job Fairs exemplify the Chamber’s commitment to the future generation, helping students chart their career paths early on. By connecting students with local businesses, these fairs nurture a sense of belonging and community involvement from an early age.

Festive Celebrations and Special Connections The Penticton Chamber not only

its dynamic events and initiatives, the Chamber fosters growth, celebrates innovation, and champions connections.

In the heart of Penticton, where businesses unite in pursuit of excellence, the Chamber shines as a guiding light.

Whether it’s the accolades of the Business Excellence Awards, the networking magic of mixers, or the forward-thinking opportunities of Chamber Connect, the Chamber’s commitment echoes: Your success is our mission. b

facilitates professional growth but also adds a touch of festive joy to the business community. The Annual Jingle & Mingle is a celebration that ushers in the holiday spirit, fostering camaraderie and warm connections among friends, colleagues, and neighbours.

In conclusion, the Penticton Chamber of Commerce is more than an Penticton & Wine Country Chamber of Commerce

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Collective Impact

P

enticton, and the Chamber itself, are so fortunate to work with incredible individuals and organizations throughout the

city. At every Board Meeting, we welcome liaisons like Sgt. Laurie Rock from the RCMP, Tracy Van Raes from School District 67, and Anthony Haddad from the City of Penticton to discuss current events, challenges, concerns, and trends that all help to identify what information our members should know, as well as any advocacy work that should be undertaken to benefit the business community at

were made, or why a potential solution

Penticton, Brett Turner and his amazing

may result in an unintended consequence.

team at the Downtown Penticton

An example of this was when we learned of the province intending to launch the pilot project which would temporarily decriminalize narcotics. Discussions around the desired outcome of this project which is intended to reduce overdose deaths versus the concern of substance use / consumption taking place in areas like sidewalks, storefronts, and parks helped to shape and bring about the Safe Public Spaces bylaw.

Business Improvement Association, as well as Frank Conci with the Penticton Industrial Development Association and Dale Wheeldon of the BC Economic Development Association. Each of these organizations are concerned with the economic wellbeing of our members, and we oftentimes work together on projects or advocacy that has a direct impact on our members.

WorkBC South Okanagan, along with the City of Penticton, were both vital partners

large. Hearing directly from these leaders

We also work closely with a variety of

in hosting the Start Here Penticton Job

also provides us with invaluable insight,

local organizations, including Thom

Fair, which successfully helped dozens

including how and why certain decisions

Tischik and the fantastic team at Travel

of employers find new employees back in March. Cherry Fernandez and her team at the South Okanagan Immigrant and Community Services (SOICS) are also instrumental in connecting newcomers with local companies needing staff, and Community Futures Okanagan Similkameen are continually assisting those who are wishing to start or grow a business here in the South Okanagan.

Finally, we would be remiss if we did not acknowledge all of the many non-profits who contribute to the social fabric and wellbeing of our community. Those organizations who provide food, housing and shelter, counselling, health and wellness services, recreation, art, inclusion and connection, community events, and festivals all combine to make Penticton a healthier, more livable community for all.

To all of our liaisons, economic, and community partners, we thank you for everything you do both in collaboration with the Chamber, and for our city and region. b

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Penticton & Wine Country Chamber Business Review 2023

Penticton Chamber pushing hard to extend CEBA deadline

I

n the wake of the global economic upheaval caused by the COVID-19 pandemic, governments worldwide took unprecedented steps to mitigate the financial strain faced by individuals and businesses alike. One such initiative we saw was the Canada Emergency Business Account (CEBA) loan program, designed to provide financial relief to Canadian businesses during these challenging times. As the December 31, 2023 deadline for CEBA approaches, it becomes increasingly clear that extending the deadline by at least one more year is essential for fostering sustained economic recovery. This article explores the significance of CEBA, its impact on businesses, and the reasons behind the call for an extended application deadline.

Launched in April 2020, CEBA emerged as a lifeline for small and medium-sized businesses grappling with the economic fallout of the pandemic. The program offered interest-free loans of up to $60,000 to eligible businesses, with the potential for $20,000 of the loan to be forgivable if the remaining balance is repaid by December 31, 2023. The loan aims to provide financial support for operational expenses, including payroll, rent, utilities, and other fixed costs.

CEBA has played a crucial role in preventing the collapse of numerous businesses and safeguarding countless jobs. It has enabled businesses to meet essential financial obligations and retain their workforce during a time of unprecedented uncertainty.

The program’s interest-free nature and forgivable portion provide

a unique opportunity for businesses to manage their finances more effectively while navigating the challenges posed by the ongoing pandemic and subsequent economic fluctuations.

Unfortunately, the economy has not recovered as initially hoped.

Inflation rose to levels we hadn’t seen since the early 1980’s, and high interest rates soon followed. A lack of housing, let alone affordable housing, created significant challenges on recruitment which in turn inhibited the ability to capitalize on revenue generation, and increased property crime and theft cost business owners and operators’ money in repairs, product replacement, and security.

As of May 31, only 21 per cent of businesses had fully repaid the loan, leaving over 709,000 other organizations out there at risk of not only losing their forgivable portion, but soon needing to make monthly payments of between $1,755 and $2,632 depending on the amount they borrowed. In many cases, that could be the difference between the owner continuing to pay themselves a modest income, or having to face extremely difficult decisions.

Together with the B.C. Chamber, the Canadian Chamber, 250 other local Chambers and Boards of Trade across the country, and our own Member of Parliament Richard Cannings who is the Federal NDP’s critic for small business and tourism, the Penticton & Wine Country Chamber of Commerce has championed for the deadline to be extended in order to continue supporting businesses and economic recovery while navigating unprecedented times. b

Penticton & Wine Country Chamber of Commerce

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T

he 35th Annual Business Excellence Awards, presented

by Total Restoration Services, was a night of celebration and recognition held on Saturday, October 22, 2022, at the Penticton Trade & Convention Centre. This prestigious event brought together business and community leaders to honor excellence in various categories.

The Penticton Chamber was thrilled to have 96 deserving nominees and 30 impressive award category finalists, all of whom were celebrated during the Mardi Gras Celebration.

This gala would not have been possible without the generous sponsorship of various organizations, a fact not lost on the Chamber. Their support played a vital

role in making this grand celebration a reality.

of our local businesses, non-profit

Tracy Van Raes, Manager of Marketing and Community Relations at Total Restoration Services, acknowledging the significance of the Business Excellence Awards, highlighted its role in fostering the growth and development of local businesses and business leaders in the community. She emphasized that celebrating successes and resilience among peers was an eagerly awaited annual tradition for the “Total Team.”

Congratulations to our 2022 Business Excellence Award Recipients

The 35th Annual Business Excellence Awards, with Total Restoration Services as the presenting sponsor, served as a testament to the vibrancy and dedication of the Penticton business community, highlighting the remarkable achievements

for the harsh forestry, construction,

Business Leader of the Year, Cherry Fernandez, South Okanagan Immigrant & Community Services.

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Penticton & Wine Country Chamber Business Review 2023

organizations, and community leaders.

Business of the Year, sponsored by Community Futures, was awarded to Nor Mar Industries.

Located in the industrial area of Penticton, Nor Mar is celebrating 40 plus years of business. They are well known for Brutus Truck Bodies which are designed mining, and oilfield sectors of the rugged Canadian environment. With over 90 employees, the team looks forward to the monthly barbecues, and believes in supporting local organizations and

Business of the Year, Nor Mar Industries.

community events. They were incredibly

Diversity of perspectives and representation

award. A proud member of Penticton

honoured to be nominated as Business of

strengthens her team and collectively

Indian Band, Jacob is the General Manager

the Year, and beyond thrilled to have won.

makes a positive impact on the community

of Coyote Cruises, a busy summer

as a whole. Cherry thinks people are the

enterprise in Syilx homeland. He has

true measure of success and was so grateful

a passion for business and helping the

Business Leader of the Year, sponsored

by TD Canada Trust, was awarded to Cherry Fernandez from South Okanagan Immigrant & Community Services.

As a woman and as a visible minority working in a leadership position, Cherry feels strongly in cultivating diverse teams.

She feels privileged to lead individuals of

to be recognized as this year’s Business Leader of the Year.

community and is committed to creating a safe and inclusive work environment for

Young Professional of the Year, co-

his young staff. He says that it’s been an

sponsored by JCI Penticton and Graphically

honour to be a part of the growth of Coyote

Hip, was awarded to Jacob George of

Cruises, and they are only just beginning!

Coyote Cruises.

New Business Award, sponsored by Valley

diverse backgrounds and talents which she

At only 19 years old, Jacob George is the

First, a division of First West Credit Union,

says is a true reflection of our community.

youngest nominee and winner of this

was awarded to Penticton Global Grocers.

David Kampe Legacy Award, the family of Bruce Schoenne.

New Business Award, Penticton Global Grocers.

Young Professional of the Year, Jacob George of Coyote Cruises.

Not-for-Profit Excellence, South Okanagan Immigrant and Community Services.

Workplace Culture Excellence, Valley First, a division of First West Credit Union.

Penticton & Wine Country Chamber of Commerce

19

Hospitality Excellence, sponsored by Travel Penticton, was awarded to The Nest.

Community Support Excellence, sponsored by Penticton Western News, was awarded to Fountain Tire.

Service Excellence, sponsored by Kettle Valley Memorial, was awarded to Elevation Woodworks.

Workplace Culture Excellence, sponsored by the South Okanagan Immigrant and Community Services, was awarded to Valley First, a division of First West Credit Union.

Marketing & Communications Excellence, sponsored by Downtown Penticton Business Improvement Association, was awarded to Travel Penticton.

Marketing & Communications Excellence, Travel Penticton.

Not-for-Profit Excellence, sponsored by Omland Heal, Chartered Professional Accountants, was awarded to the South Okanagan Immigrant and Community Services.

The David Kampe Legacy Award, sponsored by Peter Bros Paving, was presented to the family of Bruce Schoenne.

Photography Credit: Douglas Drouin Portraiture and Go Visible Photography. b

Hospitality Excellence, The Nest.

Community Support Excellence, Fountain Tire.

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Penticton & Wine Country Chamber Business Review 2023

Service Excellence, Elevation Woodworks.

Penticton & Wine Country Chamber of Commerce

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T

he Business Excellence Awards celebrate the achievements of businesses and individuals who significantly contribute to the growth and prosperity of Penticton and the surrounding region. By focusing on local success stories, the awards highlight the close-knit nature of the community and inspire others to excel. The awards cover a wide range of categories, acknowledging various aspects of business excellence, including innovation, community support, workplace culture, and more. This diversity ensures that a broad spectrum of businesses and individuals can be recognized for their unique and remarkable achievements.

This year, over 120 nominations were received across 10 categories. A selection committee made up of 14 community and business leaders then had the difficult task of narrowing each category down to only three finalists from those nominees who completed their nominee package.

Nominees and finalists for each Business Excellence Award, with finalists underlined: (Listed in alphabetical order)

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Marketing & Communications (sponsored by Downtown Penticton Business Improvement Association):

Community Support Excellence (sponsored by Penticton Western News):

•C oncepta Marketing • DogLeg Marketing & Business Solutions • Graphically Hip • KJB Digital •O soyoos Home Hardware • Total Restoration Services • Winemaker’s Cut

• Graphically Hip • Gratify • IGA Penticton • KJ Coffee Bar • Long-Haggerty Chartered Professional Accountant Inc. • Parker’s Chrysler Dodge Jeep Ram • R PR Heating & Air Conditioning • Samosa Express • Secure-Rite Mobile Storage • The Bumwrap • Valley First, a division of First West Credit Union

Hospitality Excellence (sponsored by Travel Penticton): • Barley Mill Brew Pub • Eskala Mountain Sports • District Wine Village • Kojo Sushi & Catering • Meeples & Milkshakes Board Game Café • Paradox Tents & Events • Penticton Speedway • Pizzeria Tratto Napoletana • Splash BC – Penticton Wibit • Tickleberry’s • Winemaker’s Cut • Wrights Beach Camp

Not-For-Profit (sponsored by Omland Heal Chartered Professional Accountants): • Animal Lifeline Emergency Response Team (ALERT) • Community Foundation of the South Okanagan • Discovery House • Downtown Penticton Business Improvement Association • Fraternal Order of Eagles Penticton 4281 •N aramata Centre • Penticton Art Gallery • Penticton Farmer’s Market • South Okanagan Similkameen Brain Injury Society

Penticton & Wine Country Chamber Business Review 2023

Service Excellence (sponsored by Kettle Valley Memorial): • Ascend Hair Salon • Below the Ankle • BMO Nesbitt Burns • Brentview Developments • Crêperie Ooolala • Diamond Edge Stucco • Heena Nagar Personal Real Estate Corporation • Lasting Impressions by Amelia • Nurse Next Door • Okanoggin Barbers Ltd. • Our Glass & Aluminum Ltd • Penticton Honda Centre • Red Bag • Scotia Bank • Secure-Rite Mobile Storage • Shoppers Drug Mart • South Okanagan Custom Countertops • South Main Market • Southern Interior Landscaping • The Concorde Assisted Living Residence • Wish Kwok and Associates

Workplace Culture Excellence (sponsored by South Okanagan Immigrant & Community Services): •B ench 1775 Winery •E DSA Minimart Philippine Products •G reyback Construction Ltd. •L ong-Haggerty Chartered Professional Accountant Inc. •O kanagan College •O neSky Community Resources •P enticton Art Gallery •R amada Penticton Hotel & Suites •R ed Bag •R ed Rooster Winery • S ave on Foods • S outh Okanagan Similkameen Brain Injury Society •T otal Restoration Services •Y MCA South Okanagan – Jump Start

New Business of the Year (sponsored

by Valley First, a division of First West Credit Union): •A bandoned Rail Brewing Co. • ACCZLE •A nona Fawn Consulting •B adgirl Branding •C oncepta Marketing •D ragonboat Pub •E mochoice Canada Inc. •F iesta Mexicana Penticton •G ame Cave •K in & Folk •L ake to Lake Landscaping •N or-Val Equipment Rentals Ltd. • OKN Renew Renovations Ltd. •P enticton Roller Skate • S tillfood Bistro & Cappuccino Bar • S prouting Shoots Consulting Inc. • Th e Hub on Martin •W ell Pharmacy Penticton •W ordPlay Therapy Services

Young Professional of the Year (sponsored by JCI Penticton & Seven Elk Shipping Inc.): •A shley Lutke-Schipholt | South Okanagan Property Management •D ayton Keddie | Southern Interior Landscaping

• Derek Adduono | Red Bag • Haley Regan | Four Seasons Cultural Society • Harley Elasoff | Summerland Seniors Village • Martyn Lewis | Coconut Express & Brit Bar • Paige Schultz | Travel Penticton • Shayna Laird | Penticton Chiropractic & Co. • Theresa Payton & Tyson Still | Stillfood Bistro & Cappuccino Bar • Zara Taylor | Harmonic Hands Massage

Business Leader of the Year (sponsored by TD Canada Trust): • A lexis Esseltine | Tin Whistle Brewing Co. • Fred Harbinson | Penticton Vees • Jane Long-Haggerty | Long-Haggerty Chartered Professional Accountant Inc. • Janine Cumberland | Paradox Tents & Events • Kristen Ferguson | Honey Toast Café • Leigh Follestad | Just 4 Fun • Lucas Griffin | Secure Rite Mobile Storage • Stacey Rexin | Penticton & Area Cooperative Enterprises (PACE) • Vanessa Jahnke | PURE Gym

big thank you to everyone who generously volunteered their time and expertise as a judge on the selection panel, which included: • Paul Adkins of Valley First, a division of First West Credit Union • Dan Arbeau of netDNA.io • Jo Charnock of Travel Penticton • Harley Elasoff of Summerland Seniors Village • Holt Hair of Community Futures Okanagan Similkameen • Bethany Handfield, Local Artist, Community Leader • Jared Kubbernus of Edward Jones • Troy Lucas of Baldy Mountain Resort • Priya Sachdev of Sprouting Shoots • Linda Sankey of the South Okanagan Brain Injury Society • Harpreet Sidhu of HEK Yeah Media • Hollie Tayal of Modern PURAIR • Marlene Trenholm of Partner Co. Health and Wellness • Ashley Weninger of Hair by Ashley

Business of the Year (sponsored by Community Futures Okanagan Similkameen): • Benjamin Moore • Blaze King • Greyback Construction Ltd. • Kettle Valley Memorial • Long-Haggerty Chartered Professional Accountant Inc. • Lucky’s Pet Supply • Millionaires’ Row Cider Co. • Red Bag • R PR Heating & Air Conditioning • Secure-Rite Mobile Storage • Slimz Brand Barber Lounge • Southern Interior Landscaping Congratulations to all of the nominees, finalists, and eventual winners which will be announced at the Business Excellence Awards gala on October 14, 2023, and a

Penticton & Wine Country Chamber of Commerce

23

Beyond the chequebook –

How to give back without impacting your bottom line

By Katie O’Kell, Serendipity Winery, Chamber Director

I

t’s no secret that we are all struggling in the post-pandemic economy. Businesses and families are all feeling a huge financial

strain, and charities are seeing the ripple effect with decreased donations and support.

24

to cost you anything. Repurposing or

it into compost. I used our winery grape

upcycling your business products is a

skins and stems, the food scraps from the

great way to continue to support our

winery restaurant, and even got several

community without feeling it in your

families on board that collect their food

pocket book.

waste for me on a regular basis. For one

Personally, I felt inspired to help with

of her only personal connections – we sit

of my compost collectors, I think I’m one

Penticton’s food security. Over the last

Right now, giving back to the community

and have tea before I collect her scraps,

two years I have diverted over 10 tons of

and I make sure to bring her a bucket

is easier than ever, and it doesn’t have

food waste from the landfill and turned

of freshly picked vegetables as a thank

Penticton & Wine Country Chamber Business Review 2023

you. All the food scraps get turned into

helped organize this year left one woman

the heart and soul of Penticton that I fell

beautiful soil that helped me donate over

in literal tears as she grabbed free back-to-

300 pounds of food to the community

in love with still exists. You don’t have to

school clothes for her kids.

think big - nobody is asking you to save

When I moved here from Toronto, I was

the world. A small gesture that impacts

this year. We’re just getting started with our garden project and have plans to more than double our production in the next few years, and it cost us nothing. It actually saves the winery money, since we

enamoured with the community feeling

just one person’s day could change their

Penticton has. It’s easy to be pessimistic

entire world, and there is something

about our current situation, but I think

pretty powerful in that. b

don’t have to pay to dispose of these waste products.

If you’re looking to give back, you just have to get creative. Are you a hotel? The SPCA would love your towels that are no longer good enough for guests. Are you a food scraps. Additionally, uneaten food

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the day, and they’ll likely remember you on their next dinner out. A friend of mine owns Showtime Home Builders, and she has repaired all her neighbour’s fences in her time off. In 2020, a cleaning company offered ‘Pay What You Can in May’. I couldn’t pay much, but she came and cleaned my house and returned a second time to perfect the job. Now that I’m in a better financial position, you better believe she was my first call when looking

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for a house cleaner. A clothing swap I Penticton & Wine Country Chamber of Commerce

25

Okanagan wedding trends for 2024

By Janine Cumberland, Paradox Events, Chamber Director

W

eddings in the Penticton

that reflect their personalities and love

The Paradox Events planning team takes

area offer couples

story. Paradox Events creates graphics

pride in crafting a distinctive experience

a blend of natural

in-house to customize vintage pieces for

for both the couple and their guests,

beauty, excellent

our clients, such as vintage mirrors with

seamlessly blending elements from

wines, and a wide range of options for

personalized graphics and custom table

traditional and alternative weddings.

creating a memorable and romantic

numbers. Other elements can include

This fusion can encompass various facets,

celebration. Whether you’re planning

alternative lighting (think chandeliers

such as acknowledging diverse cultural

an intimate elopement or a grand affair,

& candelabras) and vintage soft seating

backgrounds, integrating decorative and

the Okanagan Valley has an excellent

vignettes.

culinary elements to further symbolize

array of professional wedding vendors to compliment the area’s stunning backdrop for your special day.

26

More than ever, couples are using

their unique union.

technology to enhance their weddings.

Non-traditional reception arrangements

Interactive wedding websites, digital

are gaining popularity in the Okanagan

Moving into 2024, couples are

photo booths, and audio guest books have

region. By incorporating multi-level

incorporating more personalized elements

now become a standard feature for many

seating options, this setup fosters a more

into their weddings, from décor with

weddings, engaging guests and creating

social atmosphere among wedding guests,

custom graphics to unique rental pieces

memorable experiences.

encouraging connections among family

Penticton & Wine Country Chamber Business Review 2023

and friends. Instead of the conventional sit-down dinner, attendees can indulge in a variety of culinary delights, both passed and displayed, throughout the evening.

Additionally, at winery wedding venues, consider offering wine tastings and treat your guests to a taste of the Okanagan experience.

In the Okanagan, a flourishing wedding industry awaits, boasting seasoned wedding planners, talented florists, skilled photographers, and top-notch caterers, all prepared to assist couples in bringing their dream weddings to life.

About Paradox Events. Events are our passion, our life’s work. Whether it’s weddings, intimate gatherings, or corporate functions, we excel in all aspects of event management. Eliminate the uncertainty in your planning process by finding a one-stop solution with us. We offer a range of services, including expert event planning, an extensive inventory of event equipment and decor rentals, and the expertise of skilled floral designers.

Your event, our expertise – a perfect combination.

Based out of Penticton, Paradox Events serves the South Okanagan, from Kelowna

Bring your dream kitchen to life We are a full-service kitchen renovation centre. We can work with you at any stage of your project from your first stop for planning and budgeting to quoting your millwork based off of drawings you already have.

Inside Out Kitchens is a dealer for multiple indoor cabinet lines, so we are able to work within your specific design and budget request. We carry two different outdoor kitchen cabinet lines!

Our goal is to create beautiful, functional livings spaces in the Okanagan region.

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Book a consultation insideoutkitchens.ca

to Osoyoos. b Penticton & Wine Country Chamber of Commerce

27

Penticton’s growing up:

Housing is here to meet future needs

Contributed by The City of Penticton

P

enticton is on the move.

Main Street is buzzing with new shops, there are loads of events and fun stuff to do,

numbers back it up. Since 2018, Penticton

estate investment in 2023 and an article

has added over 600 places to rent and

by Vancouver real estate firm, Maude,

more than 1,500 homes and condos.

MacKay and Co. highlights Penticton as a “property hotspot”.

and builders are working non-stop on

This growth hasn’t gone unnoticed.

new houses and apartments. This isn’t

Western Investor magazine recently

The City conducted a survey of newcomers

just something people are saying – the

ranked Penticton as a top place for real

who arrived in Penticton last year between January and April, of which nearly 200 people responded. The data showed: • 76 per cent of these new residents were of working age (between 20 and 59); • t wo-thirds came here for work or planned to work remotely; • a lmost 30 per cent were families with children; • 20 per cent were retirees.

This is great to know, as it helps us understand how Penticton is growing. In 2018, the city made plans to ensure that growth is managed well, using community Continued on page 30.

28

Penticton & Wine Country Chamber Business Review 2023

Penticton Lifestyle Attracts Professionals and Remote Workers

BY THE NUMBERS Data collected by the City of Penticton since January 1, 2022, shows an influx in skilled and remote workers. Young families and children make up 27% of the new arrivals.

Age Groups of New Residents Age 65+

9%

Why they Moved to Penticton Top 5 reasons provided by the city’s newest residents: Moved for a job

6%

15%

Children (under age18)

16%

26%

76%

Age 19-65

18%

Housing Top 5 types of housing selected by the new residents: House Apartment / condo

13% Duplex 3% Basement / 3%

47%

Moved with a partner, who came for work Remote worker or work from home Plan to open or take over a business

Top 5 Areas of Relocation 23%

Lower Mainland

30%

Ontario

14% 13%

Alberta

12%

Okanagan

Townhouse

suite

21%

Retired

Northern B.C., Kootenays, Kamloops area

5%

LEARN MORE Visit StartHerePenticton.com

Penticton & Wine Country Chamber of Commerce

29

The City’s North Gateway is prime for redevelopment • • • •

2250 new residential units 300+ new hotel rooms 2 New NHL-size arenas 25,000 sq. ft. support commercial space

This new investment will support over 60,000 sq. ft. of convention space, 5,000-seat Event Centre, Casino and Aquatic Centre consultation processes to update the Official Community Plan. Through an indepth housing study, they looked at what kinds of housing was needed and how to update neighbourhoods while keeping their character.

One area that’s been getting attention is North Gateway (pictured above), a new district designation that grew out of this

residents can get to most places they

Skaha Lake is gorgeous, by the way. There

need within a 15-minute walk. There

are new restaurants, and the 21-acre park

are also new housing projects, such as

is perfect for a picnic, a walk, or even a

Sokana, which will have 234 condos, and

game of beach volleyball.

Westmin795, adding 22 townhomes, some with live/work spaces.

Other areas are seeing new development as well. In the Downtown core, 285 Westminster opened up, and it’s not just for living - there are shops on the ground

recent planning work by the City. It’s

floor. Plus, near Skaha Lake at the south

located at the northern end of Penticton.

end of the city, there’s The Perennial, a

This neighbourhood is designed so that

new building with 166 rental apartments.

In the pipeline are more projects such as 84 new townhomes in the city centre and a major development with up to 700 homes on Wiltse plateau on the city’s eastern side. To see a map of construction projects in the works, visit penticton.ca/growing.

Despite all this development, housing remains relatively affordable compared to bigger cities. According to the Canadian Real Estate Association, as of May 2023, the average home price in the region was $679K, significantly less than in Vancouver where it stood at $1.18 million.

It’s a notable time in Penticton. With fresh dining options, more activities, and a friendly community, living here is becoming even more appealing. If you’re considering making Penticton your home, check out StartHerePenticton.com for useful resources to help you get settled. b

30

Penticton & Wine Country Chamber Business Review 2023

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Need a domain name?

Email addresses?

Let’s launch your site together.

mic@delcommunications.com www.hosting.delcommunications.ca

Tourism resiliency…

Because the world needs us

By Lyndie Hill, Hoodoo Adventure Company, Chamber Director

R

ecently, I was asked to write an article regarding the resiliency in the tourism industry. At the time I thought about all the challenges that our industry has faced. Natural disasters, a pandemic, struggling economies. How proud we should be if our doors are still open through all that adversity.

We clearly have a product that people desire, or none of us would be here after the hits we’ve all taken. We carry a product that people have been saving for, counting down the days to, and dreaming of. We have the pleasure of celebrating successes with you, special moments, weddings, birthdays, anniversaries, family time together. We are here to bring joy, make you feel cared for, make your world a better place to be. We rejuvenate the spirit and create lasting memories with friends and families.

32

hit, falling to our knees. Some of us get back up and keep fighting, some tap out but return to the ring because they love it, and some can’t handle the blows and gracefully pass on the gloves, but no one ever closes the ring. This ring is just too valuable. Too many bets have been made, too many dreams lie in that ring. Whether you’re the fighter, the gambler, or the spectator, the energy feeds us.

We need it.

Here we find our industry again, several rounds in, taking the blows, adjusting our strategies, taking punches to the arms and body, finding our next “rope-a-dope” strategy. Now, all you boxing fans and history buffs out there will know what I’m talking about, and if you don’t, I highly recommend a Google search.

While I would love to write with confidence that we will fare as Muhammad Ali did, right now our match is still unfinished. Any

There is a reason that global tourism has become the largest industry in the world, with nearly 500 million consumers of tourism services per year spending hundreds of billions of dollars.

The industry provides employment to over 100 million people worldwide. What would the world be like without us?

one of these blows, including the last one which was the travel

Since being asked to write this article we have been hit by yet another challenge. Another disaster. While it is one that we have faced before, it is the first time we have all faced it while still wounded from the last. We’re like boxers in a ring taking hit after

I have been asked by countless people, “Why? Why don’t you just

Penticton & Wine Country Chamber Business Review 2023

ban, will mean the end of the fight for many, there’s no doubt. But what I can write with confidence, is that the ring won’t close, there will be another fight, another rope-a-dope, another rumble in the jungle for our industry. give up?” To them and to all of you I say this: because the world needs us. Because we are leaders who get back in the ring. Because if we quit, the ring closes, and if the ring closes, we all lose. Because

we know the importance of your special moments, the importance

industry out there that has proven that blows can be taken, and one

of rejuvenating your spirit and creating the lifelong memories

can continue to get back up time and time again, it is ours. And if

with friends and families. We didn’t get to be the largest industry

there is an industry that proves how positive energy can change the

on the planet because we are quitters. We got here because of our creativity, our hard work, and because of your need for our product.

world, I would put us in that category too. And who doesn’t want to support an industry that gives you culture, culinary, adventure and rejuvenation in return. After all, what would the world be like without us? May we never know the answer to that question, and

Our future is uncertain and unwritten. Everyone’s future is, and

may we raise a glass to the fighters out there who keep this ring

it is naïve and dangerous to think otherwise. But if there is an

open for us all to enjoy. b

Penticton & Wine Country Chamber of Commerce

33

Penticton Women In Business

O

riginally a stand-alone organization, Penticton Women In Business (PWIB) moved under the umbrella

voices in the workplace and advocate for

owners, students, job-seekers, colleagues,

issues affecting local businesses, they offer

from many different genres of work,”

educational opportunities with interesting

says current committee chair, Marlene

speakers at luncheons, and host other

Trenholm.

of the Penticton Chamber of Commerce

events such as Wine Experience Evenings,

nearly two years ago. Their purpose, being

or forums on International Women’s

an inclusive group who connect, empower, and inspire, through networking, leadership and education, continues.

Day. PWIB is quick to note that although they focus on women, they are open and welcoming to all.

Membership in the Penticton Chamber

“Since its inception 23 years ago, I

gives members automatic access to PWIB

have had the honour of serving as the

activities.

Administrator for Penticton Women in

Not only do they help elevate womens’

managers, entrepreneurs, business

Business - a fabulous group of employees,

For those seeking to remain connected and stay one step ahead in today’s complicated business world, some of these reasons why you might want to participate in PWIB may resonate with you.

Members have indicated it is a safe space where you can speak freely and benefit from a collective empathy and strength, and it allows for meaningful conversations around the daily struggles that women face in the workplace without having to justify your emotions or fears.

It’s a great networking opportunity. For those to whom networking doesn’t come easily, starting out within a strong support group can help develop more confidence to leverage personal and professional networks and accelerate careers.

Trying to be perfect all the time both at

34

Penticton & Wine Country Chamber Business Review 2023

work and at home, overthinking what

governance skills, which can also have a

“PWIB has created new connections

we say and do, not being able to say no,

positive impact on your performance at

both professionally and personally. They

thinking our managers automatically

work.

have shown care and concern not only

know about all the amazing things we’re doing, and so on - these feelings are very common and valid. Realizing we’re all in this together, being vulnerable and sharing our individual experiences

Until we reach true gender equality in the workforce and beyond, there is still much work to be done to make an impact and raise awareness. PWIB can help you

with the group, we begin to understand

feel more empowered in the workplace,

that our experiences in the workplace

allowing for opportunities to educate your

and beyond are actually quite similar.

coworkers about the important cause that

Knowing that everyone has similar

is gender equality advocacy.

struggles feels both comforting and empowering.

One member has summed it up this way.

for the current membership but to the upcoming ones with their scholarship program and outreach during the year.

PWIB luncheons continue to bond old relationships and create openings for new ones. The speakers at the luncheons provide information, that as a business owner, I find very valuable for myself, my clients, and for other business owners who are not able to attend the luncheons.” b

By joining PWIB, your network automatically grows, which in itself is fantastic. By working more closely with someone on a project or sub-committee, you have the chance to get to know them better and connect on a deeper level.

In this environment mentor-mentee relationships begin to form, wherein valuable career advice is shared. We all benefit from diverse experiences and backgrounds, allowing diversity in thought, enabling us to learn.

You have the opportunity to get as involved as you wish in special events or as part of the organizing committee.

Guidance and support is provided and by taking small steps you can grow your connections, leadership abilities, and Penticton & Wine Country Chamber of Commerce

35

Staying one step ahead

By Charles Cornell, Community Futures Okanagan Similkameen, General Manager

I

n the ever-evolving landscape of the business world, staying ahead of the curve is not just an advantage – it’s a necessity.

The year 2023 brings with it a unique set of challenges that businesses must navigate to ensure their longevity and

success. From the profound impacts of remote work on local labour markets to the complex interplay of AI’s threats and opportunities, the escalating cyber risks threatening businesses’ digital operations to the shadow cast by inflation and its repercussions on costs and product pricing, companies must be prepared to tackle these issues head-on to thrive in this business environment.

The remote work revolution and its impact on local labour markets The COVID-19 pandemic accelerated the adoption of remote work, reshaping the way companies operate while also affecting local labour markets in profound ways. As remote work became the norm for many industries, geographical barriers to employment dissolved, allowing businesses to tap into talent pools disregarding geography. While this flexibility has advantages, it also presents challenges for businesses relying on the local labour market. In the past month, 49 per cent of applications from Kelowna residents were for remote work. Locals can now get a job with the B.C. government with a good pension anywhere in the province – something you had to relocate to larger centres to do before. You have more competition for the same talent now.

Review job descriptions and redesign positions to compete.

Consider splitting a position into two part-time positions and take advantage of all the talent that is mostly untapped. Tap underserved labour markets (seniors, new stay-at-home parent’s, teens,

people with disabilities). Give employees reasons to stay, to feel connected, appreciated & respected, and to have opportunities to develop their careers.

AI’s threats and opportunities: Striking the right balance Artificial Intelligence (AI) continues to shape industries, offering unprecedented opportunities for efficiency and innovation.

Businesses can stay ahead by encouraging staff to engage with it and share ways and situations where it can make your team more productive. A caution here is to use it for idea generation, brand design ideas, or copy editing, but don’t rely on it for accuracy!

Consider investing in basic AI education for your staff as it could yield remarkable results, improving customer experiences, streamlining operations, and driving growth.

Battling cyber risks: Safeguarding digital operations Businesses are increasingly dependent on digital operations, where the risk of data breaches, ransomware attacks, and other cyber threats is growing exponentially.

To stay safe, businesses need to prioritize cybersecurity by implementing encryption, password managers, multi-factor authentication, endpoint protection and perform regular security assessments. More than any of those - employee training is essential, as the most harmful hacks are often inadvertently the result of your own staff or contractors decision making.

Collaborating with cybersecurity experts and staying updated on the latest threats can help businesses stay one step ahead of cybercriminals.

Linda Van Alphen Market Manager pentictonfarmersmarket@gmail.com 250-486-3488

Life is for living.

Let’s partner for all of it.

Debbie Clark

Financial Advisor

36

1636 Main Street, Unit 130 Penticton, BC V2A 5G8 250-493-8352 debbie.clark@edwardjones.com

Penticton & Wine Country Chamber Business Review 2023

Open from mid April to end of October every year on 100 Block Main St and LINK Rd Winter markets at Cherry Lane Mall - Saturdays, December 9th and 16th, 2023 Our market is a “true” make it, bake it and grow it market, made up of forty five member vendors with up to forty five full time or part time casual vendors at every market.

Member of BC Association of Farmers’ Markets

Inflation’s impact on costs and product pricing risk The specter of inflation remains a large externality in 2023, impacting businesses’ costs, pricing of your products and services, and employee satisfaction. Fluctuating prices for raw materials, energy, and transportation can erode profit margins and disrupt supply chains. Debt costs can sink those with lop-sided balance sheets. Striking a balance between absorbing these increased costs and passing them onto consumers is a delicate dance.

To navigate this challenge, businesses can focus on optimizing their supply chains for efficiency and resilience. Diversifying suppliers, exploring alternative materials, and renegotiating contracts can help mitigate the impact of inflation. Clear and transparent communication with customers about price

things to weather these impacts on their business: access to capital (particularly working capital) and a Business Continuity Plan are essential strategies to survive long-term. Access to capital will help keep things going while closures are in effect and insurance claims are being processed. Without adequate capital in your business, you may not be able to survive long enough to get back to “normal.” A continuity plan for your business assumes that these things are inevitable, and lets you prepare your plans to keep your business intact, before it happens and while you’re thinking clearly. There are tools and websites as well as workshops that can help you develop your own plan.

In conclusion, the year 2023 presents many challenges that businesses must address to remain competitive and successful.

adjustments is vital to maintain trust and manage expectations.

Navigating the impacts of remote work on local labour markets,

Environmental risks & business continuity

safeguarding against cyber-risks, managing the impact of

harnessing the potential of AI while mitigating its threats,

Every year it feels like business continuity is being challenged by

inflation on costs and pricing, and planning for interruptions all

environmental forces. Be it atmospheric rivers, wildfires, floods,

require proactive and strategic approaches. By staying informed,

drought or unseasonable weather – businesses in B.C. are being

agile, and open to innovation, businesses can position themselves

impacted. Supply chains, access to markets, hard losses (assets)

to not only survive - but thrive in this rapidly changing business

or loss of business is now expected. Businesses need two critical

landscape. b

The Voice of the Residential Construction Industry in the South Okanagan and Central Kootenays

IN PENTICTON, RESIDENTIAL CONSTRUCTION PRODUCES:

2,330 JOBS

$169M IN WAGES

$297M in INVESTMENT

WHO WE ARE Residential Construction is one of the largest employers in Penticton.

The CHBA is built on a vision of housing excellence. We provide industry leadership, working towards a professional, affordable and profitable housing environment.

SMALL BUSINESS The average home builder in BC builds 4 5 homes per year. Each contract and project makes a difference to these employers and their staff.

VALUE Look for this logo when selecting a builder, sub-contractor, manufacturer or supplier:

chbaso.org

Penticton & Wine Country Chamber of Commerce

37

Supporting employees’ and their mental health

O

38

ne in five Canadians will experience some form of mental illness during their lifetime (Statistics Canada), and in 2022, one-third of disability insurance claims resulted from mental health challenges (Benefits Canada).

The Canadian Centre for Addiction and Mental Health explains that the annual economic cost of mental illness in Canada is estimated at over $50 billion per year.

This includes health care costs, lost productivity, and reductions in healthrelated quality of life.

caring workplace environment.

Your group benefits plan can help too, with most plans including psychologists and socials workers in the paramedical

health options with $300 annually for services like massage & physiotherapy maintain at least $500 for mental health related service providers.

services category. In recent years, most

The Chambers Plan’s EAP is robust and

insurers have expanded coverage to

receives top marks for client satisfaction.

include registered counsellors and similar

They also include a Business Assistance

mental health professionals.

Service in all plans at no cost, allowing

Employers can further assist by considering an employee assistance plan, allowing employees to connect directly

owner’s and manager’s access to accounting, legal, and human resource professionals.

with mental health practitioners, often

Being proactive in supporting employee’s

with an annual hour allocation that

mental health will pay dividends for

So how can employers help their team members?

can be used before, after, or supplement

employer’s as they see less absenteeism,

existing coverage.

increased productivity, job satisfaction,

A progressive workplace allows employees’ opportunities to get fresh air, seek support from their peers, and schedule flexibility to manage appointments and family obligations. Team building should be carefully crafted to build an inclusive and

The Chambers of Commerce Group Insurance Plan has been particularly

and team members who are loyal to their cause.

impressive, expanding their included

For more information, contact Spencer

practitioners to include registered

Brown, Brown Benefits Agency Ltd. at

counsellors, and more recently any

spencer@brownbenefits.ca or

certified mental health professional. Their

778-754-7437. b

Penticton & Wine Country Chamber Business Review 2023

Has your employee benefits plan evolved?

Is it time for a second opinion?

Real benefits for your business

The employee benefits of tomorrow, today. Simple to use, but strong on features, Chambers Plan is trusted by more than 30,000 businesses. Every plan includes convenient access to free, world-class services that support the health of your business and the wellbeing of your employees.

Stable rates

Business Assistance Services

You are not alone. Chambers Plan connects over 30,000 Canadian businesses to help everyone’s premiums remain manageable and predictable. Chambers Plan’s average renewal over the last decade has been 3.9%.

You don’t need to be an expert in everything. Every Plan includes free access to professional accounting, legal and human resource experts, who understand the challenges business owners face, along with an extensive library of HR materials.

Simple and easy

Tailored to team members

Our online administration tool, my-benefits®, lets you manage your benefit program with quick set-up, easy-to-use forms, and simple administration. Your employees can also go online or use our mobile app to review their coverage and usage, and to submit their claims.

24-Hour medical support

All Chambers Plans Extended Health options include access to Teladoc® telemedicine services at no additional cost. Your employees can consult with a certified physician on nonurgent medical issues within one hour, 24/7, anywhere in Canada and the U.S.

Chambers Plan Health Spending Accounts can add flexibility to your benefits program, providing your employees support with their unique health and dental costs. It meets their needs and expectations while keeping you in control of your costs.

All the essentials, and so much more

Chambers Plan includes all employee benefits you expect from health to disability and dental to critical illness. But additionally, your employees gain access to Teladoc Medical Experts, and you get access to resources and telephone advice for HR, legal, and financial decisions.

Penticton & Wine Country Chamber of Commerce

For more information, or to request a quote, please visit BrownBenefits.ca.

39

Empowering Penticton businesses: Unveiling the Canadian Blood Services’ partners for life program

I

n today’s business world, companies face challenges that range from economic fluctuations to ever-changing customer preferences. Amidst this intricate landscape, the Canadian Blood Services’ Partners For Life (PFL) program

emerges as an influential force, offering local businesses an avenue

Engaging in the Partners For Life program is both straightforward and rewarding for Penticton businesses. Here’s how your company can get involved:

to create a positive impact not only on their community but also

• Register: Begin by enlisting your business in the PFL program

on their own operations. This cooperative initiative not only

through the Canadian Blood Services’ website (www.blood.ca).

addresses hospital patient needs but also underscores the potential

This step formalizes your commitment to blood donation and

of partnerships in guiding businesses toward adaptability, social

creates your team.

responsibility, and a competitive edge.

• Pledging Donations: Once registered, your business sets a target

The whys of the Partners for Life Program

number of blood donations for the year. This target serves as a

Canadian Blood Services understands that a thriving community relies on the collective commitment of its members. The PFL program was created to amplify the power of collective action.

By partnering with local businesses, the program harnesses their influence and resources to ensure a stable supply of blood, a critical resource that sustains lives during emergencies, surgeries, and illnesses.

Decoding the Partners for Life Program: Forging unity through collaboration At its core, the PFL initiative brings together businesses, their employees, and the community under a single, impactful umbrella. Businesses pledge to donate blood as a unified entity, contributing to a shared donation target that supports the broader community. This not only fosters a sense of collective purpose but also helps make all the difference in the lives of those in need.

40

Participation steps for Penticton businesses

Penticton & Wine Country Chamber Business Review 2023

goal that the employees of your business work toward achieving.

Canadian Blood Services will celebrate all your successes along the way with you!

• Group Donation: Organize group donation events where employees can participate together. These events not only contribute to the community’s health but also foster team unity and morale within your organization.

• Other Ways to Give: Your organization can also make a financial contribution, have members volunteer their time, or share information about the Stem Cell Registry.

Benefits: Beyond altruism Participating in the Partners For Life program is not merely an act of altruism; it’s a strategic move with several advantages for Penticton businesses: • Cohesive Teams: Joint blood donation cultivates a sense of unity

Participating in the Partners For Life program is not merely an act of altruism; it’s a strategic move with several advantages for Penticton businesses. among employees, enhancing teamwork, communication, and camaraderie within your organization.

Concluding reflections The Canadian Blood Services’ Partners For Life program is more

• Enhanced Reputation: Participation showcases your business

than a philanthropic gesture; it’s a bridge between businesses,

as a socially responsible entity. This contributes to an enhanced

community, and societal welfare. By fostering adaptability,

brand image and can attract socially conscious consumers.

nurturing team cohesion, and projecting a positive brand image,

• Employee Engagement: Encouraging employees to participate in the program can elevate job satisfaction and boost morale, leading to a more engaged and loyal workforce.

• Adaptability and Innovation: Businesses that embrace community engagement tend to navigate challenges more effectively. The program’s collective spirit can inspire innovation and adaptability within your organization.

the program equips Penticton businesses to navigate challenges while remaining socially accountable. Through the PFL initiative, businesses in Penticton can play a pivotal role in fostering a healthier, more connected, and vibrant community, all while fostering their own growth and success.

To learn more about the program or register your team, contact Niki Randall at 778-363-7797 or niki.randall@blood.ca. You can also go online at blood.ca/PFL b

• Networking Opportunities: Partnering with likeminded businesses within Penticton can create networking prospects, potentially leading to collaborations beyond the program.

Penticton & Wine Country Chamber of Commerce

41

Working with community partners:

Okanagan College, Penticton Campus

A

s the modern world continues to change and evolve,

OneSky Community Resources received funding for delivery of

so too does the Penticton campus of Okanagan

the ECE program through the Community Workforce Response

College (OC).

Grant program. This funding was provided by the Government of Canada through the Canada-B.C. Workforce Development

OC is still providing all of the great academic

Agreement.

opportunities that it always has but more courses are being developed all the time as the College works with community

The partnership shows how OC can work with community

partners to address the challenges faced in the South Okanagan.

partners to leverage funding opportunities and create programming to support workforce demands in the region.

One example is the unique partnership between the College and OneSky Community Resources that has resulted in a fully-funded

“We are here to work with all of community partners, in

Early Childhood Education (ECE) program that began in August

collaboration, to provide the educational and training

with 15 students.

opportunities that meet the needs of the region,” says Penticton campus administrator Juliana Buitenhuis. “We have programs for students coming out of high school, for students who need to be upskilled or reskilled and for businesses who need support retaining employees.”

Another unique program at the Penticton campus is the Sustainable Building Technology Diploma program. Penticton is one of only two post-secondary institutions in Canada to offer the diploma, which focusses on building healthy, high-performing buildings.

Along with its programs in areas such as health, business, technology, wine, education and more, OC is continually looking to provide training opportunities to students of all ages. The College is providing many shorter courses through its Continuing

We’re working for you

Studies and Corporate Training program. These include micro-

• Business • Health Care • Leadership • Technology • Viticulture • Cannabis • Education • and more

a credential and specific training designed to help them enter the

credential programs, short programs where students will receive workforce.

These programs allow individuals to upskill or reskill to meet the

Find solutions to your workforce problems.

Corporate Training at Okanagan College.

C O N T I N U I N G

42

S T U D I E S

Penticton & Wine Country Chamber Business Review 2023

OCRTP 33920

250-862-5480

demands of an ever-changing workforce.

OC’s corporate training programs will work directly with businesses to train staff and support employee retention in several ways, bringing ongoing learning to your organization through

Another unique program at the Penticton campus is the Sustainable Building Technology Diploma program. Penticton is one of only two post-secondary institutions in Canada to offer the diploma, which focusses on building healthy, high-performing buildings. customized contract training. Whether you have a group of

With the wine industry as a driving force in the South Okanagan

employees with a specific skills gap, want to provide training as

industry, OC is also home to the BC Beverage Technology Access

a service for your own clients, or need a comprehensive training

Centre (BCBTAC), providing support for those businesses in the

and development plan across your company, OC can work with

wine and beverage industry. BCBTAC works with individuals,

businesses to tailor opportunities in several areas including:

companies, and organizations to exchange knowledge, ideas and

• Industry specific instructors;

resources leading to real-world solutions for the development of

• Tailored curriculum; • Training at your location, ours, or online; • Custom training dates; • Assistance with government grants.

domestic beverages, including fermented, brewed, distilled and non-alcoholic products.

For more information on the Penticton OC campus, go to okanagan.bc.ca/Penticton-campus. b

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Penticton & Wine Country Chamber of Commerce

43

Is your business woman-owned?

WeBC can support you!

Contributed by WeBC

women can access at every step in their business journey. To help women achieve their goals of business ownership, they provide support in four crucial areas:

W

Whether you’re just starting out,

hat’s the best way to

Okanagan. Funded by Pacific Economic

purchasing a business, or growing your

stay one step ahead in

Development Canada (PacifiCan) and

your business? Plan to

business, WeBC lends based on the

the Government of Canada’s Women

succeed and have a team

viability of your plan and the strength of

Entrepreneurship Strategy, WeBC has one

your vision, so you may qualify with them

mandate: to help women start, grow, or

even if you haven’t with other lenders.

that supports you!

WeBC is a not-for-profit organization that

buy a business.

across B.C. for nearly three decades,

What kinds of services are available?

and they have an office right here in the

WeBC provides sustained support that

has supported women business owners

44

Business loans up to $150k

Penticton & Wine Country Chamber Business Review 2023

WeBC loans are different from those of traditional lenders because they’re bundled with complimentary, ongoing, professional business advice, business

skills training, and access to mentors so

advisors are here to help and guide you.

you feel supported throughout your loan

The Business Advisory service is free and

and beyond.

provides a safe space for women to discuss

To learn more about the loan program, you can register for a free bi-weekly phone-in session at go.we-bc.ca/ BusinessLoans.

Affordable training to boost your business skills The WeBC Skills Development program focuses on the essential business skills that you need to run a successful business, from marketing to operations, finances to exporting.

a potential business opportunity, or a

with information and designed by experts, so every session is time well spent. You can choose between quick webinars on key topics, or longer seminar series with opportunities to network and get inspired.

Over 95 per cent of workshop attendees say the training is directly applicable to

In 1995, PacifiCan (then Western Economic Diversification Canada) identified critical gaps in access to

looming challenge with an experienced

financing and services for women

advisor to find your next step.

Growth mentoring programs that keep you on track

entrepreneurs. To fill these gaps, they committed funds to create Women’s Enterprise Initiatives (WEI’s) in the four

WeBC mentoring programs connect you

Western Provinces.

with an experienced entrepreneur who

Since then, WeBC has provided over $81.7

has been there, gets the grind and shares their knowledge so you don’t have to learn the hard way. With a fresh perspective, you gain the clarity to focus on what really matters and feel more confident making

The interactive workshops are packed

Why does WeBC exist?

decisions for the future.

WeBC personally matches women with

million in direct and leveraged financing to women-owned businesses, trained nearly 50,000 entrepreneurs and held nearly 79,000 business advisory sessions with women entrepreneurs. This impact is possible thanks to local partners like the Penticton & Wine Country Chamber of

a mentor or group that fits their needs so

Commerce!

they can build a strong support system.

Connect with WeBC

They also provide a structured program for mentor engagements to ensure you achieve measurable results.

If you’re a woman business owner in the Penticton area and are interested in learning more, check out the WeBC

The mentoring program is in high

website at www.we-bc.ca. To learn more

year-round, and many are free!

demand, and WeBC is always happy to

about our mentoring intakes, upcoming

Expert advice when you need it

have a conversation with any woman

training, and other opportunities, be

who would like to volunteer their time as

sure to sign up for their eBlasts. To speak

Whether it’s an answer to a specific

a Mentor to use their experience to help

with someone about your business,

question or to help illuminate a path

another woman entrepreneur thrive and

e-mail hello@we-bc.ca or call toll-free at

in the right direction, WeBC business

grow.

1.800.643.7014. b

their business. Workshops are offered

CONNECT WITH US AT WE-BC.CA

Celebrating 30 years in business serving our community in the South Okanagan and Kootenay Region.

Paul and Beryl Stawarz came to Penticton in 1992 when they purchased their first two Tim Hortons. Today, with their daughters and the support of their teams, the family loves to give back by supporting many local organizations and charities such as TimBits sports, SOWINS, SOS Medical Foundation and the OSNS Legacy Foundation.

Support for Women Entrepreneurs in Penticton Business Loans Skills Development Advice and Mentoring Supported by Pacific Economic Development Canada Our Mentoring program is supported by the Government of Canada's Women Entrepreneurship Strategy

Penticton & Wine Country Chamber of Commerce

45

The future is created by

what you do today Contributed by Emochoice Canada

E

mochoice – the business name created from two words

Canada, they offered programs to help us improve our English,

– “emotional” (relating to a person’s emotions) “choice”

guidance to get familiar with the area, and provided someone to

(the act of choosing: selection).

speak with to answer any questions we had.

Vietnamese culture is very family oriented. I hoped to

bring that influence and include that sense of meaning to establish and become involved in the community. I chose the printing business to develop relationships and connect to local families

46

Over the past two years we have taken in many, many events and experiences throughout the community and have visited and learned what other businesses have to offer.

and other businesses.

I would like to take this opportunity to share my personal journey

The South Okanagan Immigrant and Community Services

and experiences with new businesses or those on the verge of

(SOICS) program is such a welcoming program. Helping myself

embarking on their entrepreneurial path in the near future. I hope

and my family with many aspects of transitioning to life in

my story can provide valuable insights and guidance.

Penticton & Wine Country Chamber Business Review 2023

While we can all perform similar tasks, each business usually excels in a distinct way.

When these strengths are collaboratively combined, the outcome can be remarkable.

Starting a new company comes with numerous concerns and

product aligned with each company’s strengths emerged. This

uncertainties, including employees, customers, suppliers, and

not only expanded our product line and supply capacity but also

especially the challenge of competitors within the same industry

increased competitiveness compared to individual production.

and city.

Furthermore, it provided more time to focus on producing core

Many companies operate in the same industry, each has its own strengths and capabilities when delving into specifics. While we can all perform similar tasks, each business usually excels in a distinct way. When these strengths are collaboratively combined,

products with maximum efficiency, sharing risks and resources between companies. Pursuing this strategy significantly contributed to Emochoice’s survival during its challenging and testing initial phase.

Hence, the criteria for thriving in today’s fiercely competitive

the outcome can be remarkable.

Emochoice operates in the printing sector capable of producing a variety of products. Several factors like material type, production, volume, and more influence the process and timeline of production. Therefore, we engaged with other companies in

global environment led me to choose a cross-marketing approach over rivalry. Collaborative growth empowers all parties involved to generate greater value and achieve sustainable development, rather than pulling each other down.

the printing sector to present our respective strengths and listen

When we become strong in the market, we transcend local

to theirs. Following this, we proposed pricing for our strengths,

boundaries to potentially reach a national or even global scale,

facilitating a mutually beneficial exchange of orders whenever a

rather than confining ourselves to a local sphere. b

778 531 6161

sales@emochoice.ca

www.emochoice.ca

Unit 101 737 Main Street, Penticton BC, V2A 5E1

No Set up Fees - No Minimums and No Screen charges Branding Services Customize Products Clothing & Accessories

Full Colour printing • Event Printing • Digital Printing Laser Cutting and Engraving • Pad Printing • Sublimation Banners • Posters • Signs • Clear & Vinyl Decals • Stickers Window Graphics • Ceramic Mugs • Keychains • Magnets Photo Slates • Business Cards • Name tags and more...

Team Uniforms • Hoodies • T-Shir ts • Mens & Ladies Tanks Jackets • Vests • Bucket Hats • Caps • Beanies • Reflective Vests • Bags • Aprons • Table Cloths • Runners and more...

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review us on

Penticton & Wine Country Chamber of Commerce

47

Harnessing the power of technology Contributed by Power Concepts Beam me up Scotty

leverage this tool to discuss strategies,

the need for back-and-forth email

hold meetings, and foster relationships

exchanges. As multiple team members

with clients and partners across the globe,

can now work on the same document

all at no cost. This seamless connection

simultaneously, ideas flow seamlessly, and

has seemingly eliminated the need for

projects progress at an accelerated pace.

arduous travel and enables efficient

Furthermore, real-time notifications keep

decision-making in the fast-paced

stakeholders informed about changes,

Trek stuff.

business environment.

fostering transparency, and allowing

Communication has transcended

Another pivotal shift is the transition

boundaries and time zones. This

to cloud backups. Eliminating so much

Despite these remarkable advancements,

technology has virtually beamed us across

hardware and allowing anywhere,

the onus now falls on individuals to

distances, enabling real-time face-to-

anytime access. Real-time collaboration

manage themselves effectively. With

face interactions without the constraints

on documents has replaced the traditional

technology removing the limitations of

of physical presence. Professionals now

method of sequential editing, eliminating

communication and connectivity, new

Some time ago we were driving near Edmonton and became aware of our nephew’s birthday in New York. A quick call and moments later we were having a face-to-face conversation with our nephew at no cost. A few years ago, this was Star

48

Penticton & Wine Country Chamber Business Review 2023

everyone to stay on the same page.

challenges emerge in managing time and

data management, and collaborative

today’s business challenges requires both

tasks. The line between work and personal

workflows. However, the challenge

technical proficiency and the wisdom to

life blurs, demanding a higher level of self-

now lies in harnessing these tools to

discern what truly matters. Amidst the

discipline and balance.

manage ourselves effectively. By resisting

allure of real-time communication and

the allure of perpetual connectivity,

dynamic collaboration, human intuition,

understanding the value of prioritization,

creativity, and human interaction

and implementing structured time

remains invaluable to build long lasting

management strategies, individuals can

business and personal relationships.

The seductive lure of an overflowing inbox can divert our attention from important tasks. Constant email checking can lead to a fragmented workflow, causing productivity to plummet. It is crucial to set designated times for checking and responding to emails while dedicating focused blocks of time to accomplish priority tasks.

navigate today’s business challenges and stay one step ahead in their endeavors.

PowerConcepts offers a four-hour course called Outlook Strategic Management

As we embrace these strategies, it is

that can help you build the skills and

important to remember that technology is

habits leading to a more productive

a tool, not a master. Effectively navigating

workday. Visit PowerConcepts.ca. b

One of the most significant realizations is that not all tasks hold equal importance.

The 80/20 rule, also known as the Pareto Principle, emphasizes that 20 per cent of efforts yield 80 per cent of results.

Identifying these high-impact tasks and prioritizing them can greatly enhance productivity.

Scheduling priorities is essential for effective time management. By allocating time blocks for specific tasks, professionals can avoid the trap of reactive, ad hoc work patterns. Structured scheduling not only aids in managing daily activities but also ensures that crucial projects receive the attention they deserve.

POWERCONCEPTS

COMPUTER TRAINING Our Training Features:

Hands on instructor lead training Microsoft Certified Instructors Premium computer training 90-day access course video library following the training Free refresher courses for 2 years on most courses Gold Seal Certified Free on-going telephone, email, and remote support

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POWERCONCEPTS.CA

Analogous to filling a jar with big rocks before adding pebbles and sand, the principle of putting in the big rocks first underscores the importance of tackling major tasks before engaging with smaller, less critical activities.

In the modern business landscape, technology has undeniably removed numerous limitations. It has empowered professionals with tools for seamless communication, efficient

Chris Jones – Manager

250-492-5647

pentictoncurling@shawbiz.ca

• Open to all ages for curling • Host of Nufloors Penticton Curling Classic Nov. 30 to Dec. 4, 2023 • Check out our webpage for our curling events pentictoncurlingclub.ca Penticton & Wine Country Chamber of Commerce

49

Online shopping and employee recruitment at Parkers Chrysler

Tabler sees a knowledgeable customer base come to Parkers Chrysler. “Now they have the information at their fingertips. They

O

nline shopping and employee recruitment are two

they are buying. They get to the point where they know what they are buying before they ever come to us,” he says.

areas that Parkers Chrysler is focused on staying

Tabler has looked at various industry statistics, one showing how

ahead of and navigating today’s business challenges.

many dealers people used to talk to before they bought a vehicle,

Jim Tabler, Dealer Principal at Parkers Chrysler,

and it dropped to 1.1 from four.

is seeing more customers walking through their doors already

Finding employees has become a challenge for many businesses.

educated and knowing what type of vehicle they are looking for.

At Parkers Chrysler, they have staff in their 50s and early 60s

Looking back at the past year, and how they deal with the change

who will soon be exiting the workforce. “We are trying to attract

led by internet shopping, is finding a balance with how they

people to come into it,” says Tabler. “Plus, we need to be able

market and the amount of attention spent on it.

to spend the time, energy and dollars on training so they meet

“What are we doing at a local level? How are we involved with local charities, local businesses interacting within our community?” asks Tabler. “Connecting to the community, as a business that is basically community driven, what we have going

50

are spending time doing the research and understanding what

the level needed depending on the position. They do need a lot of training. The experienced staff become mentors to newer employees. A service technician for example, someone working on vehicles, it takes years to be able to get them trained and proficient in what they do,” he says. “During those years, the technology is

on in our community is what makes us successful or not. We can’t

changing so rapidly that even the guys that have been around for

ignore where the opportunities are outside of that area as well.

10-20 years are constantly having to learn new information to stay

That is where the internet has the ability to make a big difference.”

current.”

Penticton & Wine Country Chamber Business Review 2023

“ Connecting to the community, as a business that is basically community driven, what we have going on in our community is what makes us successful or not. We can’t ignore where the opportunities are outside of that area as well.

That is where the internet has the ability to make a big difference.”

CONNECTED TO OUR COMMUNITY

While their biggest challenge is recruiting younger people into the industry, it’s a part of their routine. They are taking a proactive approach in getting new staff and seeing success. “We are proactively looking for people before we actually need them,” says Tabler. “This way we have better success and most importantly for us, we don’t run short-handed.”

What Tabler likes about their business is being ingrained in the community. “Every day something in our business is focused on the community and what we can do within the community to help others,” he says, which will grow with the Parkers Community Connection Program that will highlight local nonprofits and charities. b

1765 Main Street, Penticton, BC V2A 5H1 Sales 888-471-4969 / Service 855-528-0405 Parts 844-674-0172 www.parkerschrysler.ca Penticton & Wine Country Chamber of Commerce

51

Total Restoration Services: Culture and community in South Okanagan

S

ituated as South Okanagan’s leading disaster restoration company, Total Restoration Services specializes in mitigating and restoring the aftermath of floods, fires, smoke, and wind damage. However, our commitment

Our business model rests upon three foundational pillars that set us apart:

goes beyond repairs – it extends to fostering a strong workplace

Delivering Excellence: The cornerstone of our operations is

culture and actively engaging with the community to create a

providing unmatched customer service and workmanship.

resilient, well-rounded approach to modern business challenges.

We acknowledge the emotional toll that disasters can take and

The power of Total Restoration Services

approach each project with empathy and professionalism. Our

At Total Restoration Services, we understand that true restoration goes beyond mere structural repairs; it encompasses alleviating emotional distress and reestablishing a sense of security for individuals and businesses. By utilizing cutting-edge technologies

52

The three pillars of our success

team’s dedication, coupled with advanced technologies, ensures that restoration is not just efficient but also effective. By mitigating downtime and financial losses, we assist clients in returning to normalcy swiftly.

and innovative strategies, our skilled professionals expedite the

Fostering Social Responsibility and Community Impact: We

restoration process, minimizing disruptions and financial losses

believe in being more than just a restoration company; we are

for our clients. Our approach not only rebuilds spaces but restores

community members dedicated to making a positive impact.

peace of mind.

Through volunteerism, sponsorships, and donations, we

Penticton & Wine Country Chamber Business Review 2023

contribute to the betterment of the South Okanagan area. By actively engaging with local initiatives, we create a meaningful connection with the communities we serve, transcending physical restoration and making a lasting difference in lives.

Cultivating a Unique Workplace Culture: Our success hinges on our passionate team, and we prioritize their well-being. Our work environment emphasizes work-life balance and mental health, empowering our professionals to face challenges with resilience and enthusiasm. This nurturing atmosphere not only ensures our team’s growth but also strengthens our ability to navigate challenges with unwavering dedication.

A Comprehensive Approach to Challenges Total Restoration Services isn’t just a restoration company – it’s a testament to a holistic approach. Our commitment to excellence, community impact, and a supportive work environment forms an integrated strategy to overcome contemporary business challenges. By fostering a workplace culture that values well-being and balancing it with technical expertise, we empower our team to provide the best solutions to our clients.

As South Okanagan’s foremost disaster restoration company, we don’t merely rebuild structures; we rebuild communities, foster unity, and exemplify resilience. Our comprehensive approach combines advanced restoration techniques, community engagement, and a nurturing work environment, ensuring that Total Restoration Services stands as a symbol of strength and support in the face of adversity.

In the evolving world of business, Total Restoration Services stands as an embodiment of commitment – commitment to excellence, community well-being, and unity. By weaving together innovative restoration services, community involvement, and a thriving workplace culture, we navigate challenges with a holistic approach. Our legacy serves as a testament to the power of synergy, where technical expertise, community engagement, and a nurturing work environment converge to create a steadfast solution for contemporary business challenges in the South Okanagan and beyond. b

Penticton & Wine Country Chamber of Commerce

53

Penticton in the age of the polycrisis How local businesses can stay strong in the face of global challenges

By Peter Maclntosh, Partner, Assurance Services and Jon Milligan, Partner, Assurance Services, Grant Thornton LLP

I

n a Financial Times article entitled “Welcome to the world of the polycrisis”, historian Adam Tooze detailed the multiple, overlapping

shocks to the system that people around the world are being forced to reckon with.

From economic crises such as inflation to political crises such as the war in Ukraine to natural crises such as the wildfires that have torn through the province this summer, we’re grappling with issues that would be overwhelming if they were isolated and individual. Yet, now we need to manage these crises all at once and together.

which finding staff was difficult, there

specific to its industry, there are a handful

wasn’t the widespread and persistent issues

of fundamental risks that all businesses are

finding workers that we see today. Over the

currently navigating. While none of these

last three years we’ve seen some workers

crises is easy or simple to fix, there are

leaving their jobs and others exiting the

ways to mitigate your business’ exposure to

job market entirely. The resulting labour

risk, protect your company’s margins, and

and skills shortage has been difficult for

stay one step ahead of the challenges you

businesses to manage in the short term and

confront.

has led to production slowdowns, increased

The issues of our day

labour costs or both.

Inflation and interest rates

In Penticton, labour challenges are exacerbated by lack of affordable housing

Rising interest rates combined with

— an issue that will only increase as

stubborn inflation are increasing the cost

the city becomes a target for real estate

of raw materials and borrowing. The cost

As a local business owner, you may wonder

investors — which puts pressure on

of financing is especially challenging given

what this has to do with you, but you’re

labour costs if you hope to draw potential

that the low-rate environment of the past

likely being affected. Local restaurants

employees to the area. Those workers with

15 years has historically made it easier

are dealing with increased food costs of

specialized skills can demand a premium

to manage increased costs. Unless those

more than 10 per cent resulting in part

in today’s market, which can tighten

increased costs are passed along, margins

margins if there’s no increase in revenues.

from droughts around the world and the war in Ukraine. Local manufacturers sourcing materials from overseas may

54

While each business will face challenges

will be squeezed, and businesses will have less room to maneuver.

Overhead costs Our city isn’t operating in a vacuum

have faced delays because of port strikes.

Skills and labour

Water shortages throughout the Okanagan

The disruptive effect of the pandemic on

throughout the world are feeling many

threaten businesses in agriculture and

the labour market cannot be overstated.

of the same pressures that our businesses

tourism.

Though there were always periods during

are. Many of them have or will protect

Penticton & Wine Country Chamber Business Review 2023

— suppliers around the province and

If you’re looking for support with your talent strategy, digitalization, operation optimization or acquisition options, we can help you find the way forward for your business. their margins by increasing their prices and your overhead. Increasing costs to insurance, utilities, benefits, rent, and even tax rates all contribute to a tighter financial situation. Even if overhead costs haven’t yet risen, businesses should prepare for increases in the coming months and years.

There is already data showing that business owners are seeing rising costs. A 2022 BC Chamber of Commerce survey revealed that 87 per cent of business owners felt that the cost of doing business had become worse in the past year. At the time 63 per cent of respondents to the survey remained optimistic of their overall prospects but rising costs could chip away at that number if cost increases prove to be more permanent than anticipated.

This is especially true of Penticton where increasing overhead costs are piling on an already challenging affordability situation.

Finding a path forward The problems facing Penticton businesses are significant, but there’s good news: big problems don’t necessarily require big solutions. Every business, no matter their size or available budget, has options they can take to mitigate the effects of the current business environment and set themselves up for success. It’s simply a matter of understanding what options are available.

already issues that need to be addressed.

If you notice a sudden or significant drain on cash flows or a steadily increasing debt load, that could be an indication that there’s an immediate need for intervention.

Even if there are no dramatic findings, good reporting will yield information that can help you make critical business decisions moving forward.

You can begin by doing a comprehensive

You should also be looking to the future.

Financial reporting will tell you what’s already gone wrong, but it won’t help you plan for what’s coming. Forecasting and modelling can help you understand what steps you can take and what effect they’ll have on your business. This is especially useful in testing out strategies to deal with the issues of the day identified above. By running some predictive tests, you can be more proactive in your approach and confident in your decisions. You can also get an idea of how things outside your control, such as inflation or interest rates, will affect your business.

employees to fill jobs which you’re finding

Based on your financial data, you may want to review your pricing strategy. Business owners sometimes overlook increasing prices as costs go up because they want to avoid losing business to an underpriced competitor. Finding the right price point(s) can help protect your margins while also maintaining your client list.

Staying on top of finances

Managing skills shortages

The first step is really to get a handle on your current situation. To do that, you need to ensure your reporting is giving you high quality and timely information.

This may mean increasing the cadence of information gathering or enhancing your reporting structure. Quality and welltimed reports will show you if there are

When it comes to managing skills and labour shortages, local chambers of commerce have been lobbying governments for action. However, those changes can take years to see an effect on the ground.

In the interim, it’s up to you to make your business more attractive to potential employees.

review of your compensation package to make sure it matches the market. Next, look at culture to see what works and doesn’t. Surveying your employees to see what they love about their workplace — and what irks them — can lead to some simple changes that will reduce turnover.

Next, consider upskilling existing difficult to fill. Often there are government supports that can offset some of the costs associated with employee training and you avoid the risk of hiring someone whose work quality and ethic you don’t know.

Finally, consider technological solutions.

An upfront investment in technology can offload low-value work and allow your staff to concentrate on the jobs that make a real difference to your bottom line. In fact, it may be worth exploring outsourcing processes that aren’t part of your core mission. Doing so can offload some costs without affecting overall operations.

As with any problem the faster you act, the better your situation will be. The sooner you analyze the issues affecting your business, improve your reporting systems and processes, and enact new strategies, the sooner you could take back control of your future. Of course, that’s easier said than done — as business owners you likely have too much on your plate just keeping things running. Luckily, there is help available.

If you don’t have in-house expertise — or you simply don’t have the time — working with a trusted partner to get on top of these issues may be a better alternative. Whether you choose to do things yourself or call in some help, the important thing is to act now.

Penticton & Wine Country Chamber of Commerce

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