Head Hea d Full Of Rocks
Manitoba entrepreneur turns her passion for rocks and crystals into a lucrative business
F
By Carly Peters or centuries and throughout different cultures, rocks and crystals have held mythical properties - some are said to have healing powers, while others bring good fortune, luck, and success. Winnipegger Kiera Fogg must have had a few special stones tucked away when she came up with the idea for Little Box of Rocks, a company that allows customers to send stunning sets of rocks and crystals much like they would a bouquet of flowers.
As a kid, Fogg and her family spent their vacation time camping at Lake of the Woods. Her father, an avid outdoorsman, instilled a love of rocks in her at an early age. Time was spent exploring the wilderness with him “panning” for gold or slivers of pyrite in
Photo courtesy of Pantel Photography
remote streams. He would hold rocks up, musing about their possible age and significance, deepening Fogg’s respect for the pieces they’d pick up. By her early 20s, Fogg had acquired quite a collection of crystals and rocks, which dotted her home, selected based on beauty and metaphysical meaning. One day, while bathing her young son, she was struck by a name - Little Box of Rocks. She immediately knew what it was. Instead of sending flowers as a greeting or sentiment, people could send crystals. The bouquet would act as a modernday talisman – a special gift meant to inspire spiritual wellness - charged with the power of a secret written by the sender to the recipient. “I love flowers too, but sometimes they can feel so impersonal. Rocks just add to the well wishes and are something that stick around and continue to bring meaning to that person,” explains Fogg, adding
38
Manitoba Mining Review 2016-2017