“Everyone thinks they have the best dog and none of them are wrong.”
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SOURCE:
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A recent study by BMI (Broadcast Music, Inc.) and NRG (National Research Group) confirms that music positively impacts the way consumers interact with local eating and drinking establishments.
According to the findings, bars and restaurants that feature live music have customers who eat, drink and spend more when listening to music they enjoy, resulting in higher revenues for many business owners.
Out of the 1,000 nationally represented U.S. consumers surveyed across age demographics 21+, atmosphere and music are a big part of what keeps them returning to the establishments that they frequent. When taking a closer look at the data, specifically the responses of Millennials, music is the second most important feature they consider when selecting a bar or restaurant. In fact, it’s something they actively seek with more than half of respondents reporting that they often check the establishment’s website to see if they have live music before choosing where to go.
longer if good music was playing, with close to 60% stating that they would buy more food and drinks to continue listening to music that they enjoy. That stat is even higher for Millennials at 70%.
Other findings show that music makes memories, and it has the potential to make or break the customer experience. Eighty-six percent of all those surveyed said that good music at a bar or restaurant creates a more memorable experience, with 89% of Millennials agreeing. Across the board, the younger generations show that music is an important part of the dining experience, with 84% of Gen Z and Millennials noting they are more likely to stay at a bar or restaurant with good music. If the music isn’t right, however, one out of two patrons said they would leave an establishment.
Live music also has very tangible benefits for consumers and businesses by creating ambiance and bringing people together while helping bars and restaurant owners differentiate themselves from competitors. Eighty-two percent said that their experience is more enjoyable with live music and noted that the type of music played tells a lot about the establishment, including helping to establish its brand. People were also more likely to wait for a table and grab a
drink at the bar if live music was playing to keep them entertained with 81% of those surveyed saying they’d wait 20 minutes. That number rose to 87% when you just look at how Millennials responded, and 80% of that demographic would also pay for a two-drink minimum to hear live music.
In addition to consumers, restaurant owners and managers were also interviewed, sharing that they saw a clear boost in revenue on the nights that featured live music. An owner with breweries in Colorado and Utah confirmed that customers stay longer and spend more money when a band or DJ performs, commenting, “check averages tend to go up 5-10% … and revenues have jumped almost 25% on the nights that we have live music.” The owner of a family Italian restaurant in Atlanta, GA agreed, noting, “Without the [live] music we didn’t have the linger time, we would close sometimes at 9 o’clock. With the live music, we could push one o’clock in a bedroom community. There were more liquor sales, and that’s a 75% profit margin.”
If good music is playing nearly 80% will stay longer. Nearly 60% will buy more food or drinks.
The term dog days refers to a period of particularly hot and humid weather occurring during July & August. Instead of focusing on the heat we want to celebrate some of our canine Delco family members!
HANK, BEAU, LUNA, BILLIE
JEAN & JACK
BITTY
GUS
FOSSIL
ROSCO
AUTUMN & BUDDY
HENRY
CHARLIE
MIA
Try Harvest of the Sea’s NEW Shrimp Burger! Scratch what you know about pre-made shrimp burgers. Their team of culinary experts started with the basics, just Harvest of the Sea Shrimp and well balanced seasoning. This burger is high in protein, has a clean ingredient deck and delivers a bite that you would expect from a scratch burger. This is the new item your menu is waiting for!
#371099 – 4 / 10 CT
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As a restaurant operator, fresh ingredients can be a catch 22. On one hand, the flavor and texture of fresh ingredients can sometimes set a menu item above the competition. On the other, fresh ingredients can be tricky to store and inventory.
An easy and trendy way to begin incorporating fresh ingredients on your menu is by using peppers and even hot peppers in certain applications. Surveys show that customers still like a little exploration in their food choices even if they are in their local pizza shop.
Another way to showcase your fresh side is to have one or two globally inspired salads on your menu, according to the National Restaurant Association. In the same study, they also said that local fare and cultural additions to menu basics are the top macro trend for 2023.
Peppadew Peppers – Resembling cherry tomatoes, these peppers present a sweet & spicy flavor. #1001269
Hot Calabrese Chili Peppers – Packed in oil, infused with Italian herbs & spices. #1002771
Peperonata – Simmered in a light tomato and onion sauce. #1006453
Sweety Pepper Drops – They have a sweet flavor and crunchy bite. #1003899
The appetizer section of your menu is also a nice place to ease into using more fresh ingredients because of the portion size. You can guage the popularity of the dish by testing it out as an appetizer.
Ask your Delco Sales Rep about our line of produce.
#241761 – 3/5#