Puff Vintage Mood Board Direction

MOOD BOARD DIRECTION

Business Name: Puff Vintage Attention of: Curtisy Hester Date: 02/23/2023

MOOD BOARD 01

Y2K design featured lots of gradients

Overview:

For Puff Vintage I opted for a mood board that features bold fonts, Y2K imagery, strong feminine colors, and a chaotic design style. This direction is a perfect fit for Puff Vintage, as it reflects the keywords of "carefree", “stagnation”, "living in the moment," and "nostalgia". The bold and playful font choice helps to convey a sense of youthfulness, while the Y2K imagery and feminine colors evoke feelings of nostalgia for the early 2000s films. The chaotic design style adds an element of fun and chaotic energy, which reinforces the brands keywords of carefree and stagnation.

Notes:

Collages, texture, layers. Y2K design was chaotic and carefree

Please note: the colors may change in the design process. But this shows you a rough idea of the colors.

Windows effect brings nostalgia and ties into chaotic carefree vibe

3D logo style

MOOD BOARD 02

Overview:

For a second option for Puff Vintage, I opted for a mood board that features puffy fonts, Y2K elements, bold primary colors, and a clean design style. This direction is a perfect fit for Puff Vintage, as it reflects the keywords of "carefree", “stagnation”, "living in the moment," and "nostalgia". The youthful, puffy font example helps to convey a sense of clean consistency, while the Y2K chrome and illustrated accents coupled with primary colors, evoke feelings of nostalgia and stagnatin. The clean design style adds an element of simplicity, which helps to draw more attention and meaning to Puff Vintage’s products.

Notes:

Primary colors to be used as accent for text and illustrated details.