2014 Estes Park Duck Race Charity Key Messages The following information can be helpful in educating your members/volunteers/constituents and crafting your own promotional materials. Summary The annual Rotary of Estes Park Duck Race has supported local charities in the Estes Valley since 1989. The 2014 Duck Race will be held on May 3rd, 2014. With each adoption, an Estes Valley charity is selected to receive 95% or $19 of the adoption fee. As ducks cross the finish line on May 3rd, their adoptive “parents” have the chance to win great prizes. The event itself is a fun family outing with lots of music and entertainment. (You do not need to be present to win.) Key Messages Mountain Strong Flood Recovery is the theme of the 2014 Duck Race Ducks may be adopted online at epduckrace.org or facebook.com/EPDuckRace using a credit card or by submitting an adoption form with cash or check 95% or $19 of the duck adoption fee goes to the selected charity Each adopted duck provides the chance to win one prize (list of prizes is available at epduckrace.org) You do not need to attend the event to win a prize (although the race event is a lot of fun!) Other Things to Know Duck adoptions are not tax deductible, the adoption purchases a chance to win The race is a game of chance, odds of winning depend upon the total number of ducks adopted
Email/Newsletter Copy The following copy can serve as a guide or template for communications to supporters of your charity. You can also use any of the duck race ads and graphics available at epnonprofit.org/duck‐adoption‐ toolkit. Support (Your Cause/Charity/Program) With Your Duck Adoptions!
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
We have been selected as one of the charities to benefit from the 2014 Estes Park Duck Race. Each duck adoption with our organization selected as the beneficiary provides $19 towards (whatever your charity will use the funds for, i.e., new band uniforms, student scholarships, etc.). Each duck you adopt ALSO provides a chance for you to win one of the fabulous prizes, like a smart TV, iPad Air, PlayStation3 or digital camera. Take a look at the full list of prizes and adopt your ducks at epduckrace.org. Be sure to select “(name as it appears on the duck website)” from the organization dropdown so our organization will benefit! Without funds from the Duck Race we couldn’t (fill in the blank, i.e., make such an impact/reach all of those needing help/send all of our students to ___/etc.). Thank you for your support! Adopt your ducks now at epduckrace.org! We’re Goin’ Quackers for the EP Duck Race! Won’t you help us spread the word? This fun Estes Park tradition is helping us (whatever your charity will use the funds for, i.e., new band uniforms, student scholarships, etc.). Besides adopting ducks yourself at epduckrace.org, you can help us by sharing information about the Duck Race with your networks and social media. (insert Facebook “RaceMe!” Badge Graphic into your email or e‐newsletter here) 1. Right click on the badge above and select “Save image as…” 2. Save the image to your computer 3. Add it to your Facebook timeline by clicking “photo” in your Facebook status 4. Click “Upload Photos/Video” 5. Find where you saved the badge image and upload it to your timeline 6. Once it appears in your timeline, click on the photo 7. Click on “Add a description,” and add your own message or customize and use the text below: I just adopted a duck to race on May 3rd – want to race against me? You’ll have a chance to win some great prizes and support an Estes Park charity recovering from the Sept. 2013 floods. Adopt your duck at: http://www.epduckrace.org/store/p/26‐Duck‐Race‐Adoption.aspx Each duck you adopt provides $19 directly to the nonprofit you choose AND gives you a chance to win a great prize! I chose “(name as it appears on the duck website)” as my charity because they (whatever your charity does/charity’s mission, i.e., find forever
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
homes for stray pets, send our students on a once in a lifetime educational trip to our nation’s capital, etc.).
Social Media Ideas Social media provides a fun interactive way for your volunteers/staff/supporters to share their excitement about helping your cause while getting a chance to win some great prizes. Have fun with it! Besides using the duck race social media graphics available at epnonprofit.org/duck‐adoption‐toolkit here are some ideas that you can talk about leading up to, during and after the race: Your organization’s particular needs and how you’ll be using funds from the Duck Race Your past experiences at the event (along the river, enjoying the music/food, etc.) What your supporters enable you to do What one duck adoption equates to for your organization ($19 buys what for your group) Why your supporters or people you know adopt ducks Ask what prize your followers hope to win or what they have won in the past Quilton (the Duck Race mascot) sightings Countdown to the race Like and share posts from Estes Park Duck Race and Estes Park Nonprofit Resource Center about the Duck Race From a duck’s point of view Along the race course How well your organization did with the Duck Race and what you did with the funds
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
2014 Estes Park Duck Race Below are samples (shown at 50%) of the ads and graphics that you can download and insert into your charity’s website/social media pages and encourage your supporters to share in social media. To download the images: 1. 2. 3. 4. 5.
Visit epnonprofit.org/duck-adoption-toolkit Click on the “Download Toolkit” link A zipped file folder/directory will open Double-click on the “toolkit” folder Open/Save each of the images you plan to use
If you wish to customize any of the graphics with your charity’s branding, you can do so. If you don’t have the ability to alter the graphics yourself, or need different file formats, please contact Cassie Lasson with FrontDesk, Inc. at cassie@frontdesk.com.
Website & Newsletter Ads/Graphics Once you have the image placed on your webpage or inserted into an email, use your website content management system’s or email service provider’s instructions to link the image to www.epduckrace.org.
file name: AD_180x150 (measures 180x150 px)
file name: AD_680x84 (measures 680x84 px)
file name: AD_240x400 (measures 240x400 px)
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
Facebook Cover Photo
file name: Facebook_CoverPhoto (measures 851x315 px) 1. On your organization’s timeline, hover over your cover photo and click on the “Change Cover” button that appears 2. Click on “Upload Photo…” 3. Find where you saved the image 4. Double-click on the Facebook Cover image 5. Once uploaded, click on the photo 6. Click on “Add a description,” and add your own message or customize and use the text below: Support (your org name or your cause/program) by purchasing a duck adoption at http://www.epduckrace.org/store/p/26-Duck-Race-Adoption.aspx Be sure to select “(name as it appears on the duck website)” from the organization dropdown. Each duck you adopt provides $19 directly to our nonprofit AND gives you a chance to win a great prize! 7. Click on “Done editing”
Race Me! Post (both measure 403x403 px)
file name: Facebook_Post_RaceMe1
file name: Facebook_Post_RaceMe2
1. Click “photo” in your organization’s page status 2. Click “Upload Photos/Video” 3. Find where you saved the Facebook Race Me! image
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
4. Double-click on the photo 5. Once uploaded, click on the photo 6. Click on “Add a description”, and add your own message or customize and use the text below: Help us spread the word about the Duck Race by encouraging your friends to race against you for great prizes! Share this Race Me! photo by following the directions below: 1. 2. 3. 4.
Click the “Share” link Copy and paste the message below for the post or write your own Once posted on your timeline, click on the image Click on “Add a description”, and add your own message or customize and use the message below: I just adopted a duck to race on May 3rd – want to race against me? You’ll have a chance to win some great prizes and support an Estes Park charity recovering from the Sept. 2013 floods. Adopt your duck at: http://www.epduckrace.org/store/p/26-Duck-RaceAdoption.aspx Each duck you adopt provides $19 directly to the nonprofit you choose AND gives you a chance to win a great prize! I chose “(name as it appears on the duck website)” as my charity because they (whatever your charity does/charity’s mission, i.e., find forever homes for stray pets, send our students on a once in a lifetime educational trip to our nation’s capital, etc.).
5. Click on “Done editing”
Prize Photo Post (all measure 843x403 px)
file name: Facebook_Post_Prize1
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
file name: Facebook_Post_Prize2
file name: Facebook_Post_Prize3
file name: Facebook_Post_Prize4
file name: Facebook_Post_Prize5
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
file name: Facebook_Post_Prize6
file name: Facebook_Post_Prize7
file name: Facebook_Post_Prize8
1. 2. 3. 4. 5. 6.
Click “photo” in your organization’s page status Click “Upload Photos/Video” Find where you saved the Facebook Prize image Double-click on the photo Once uploaded, click on the photo Click on “Add a description”, and add your own message or customize and use the text below: This is just one of the great prizes to win at the Estes Park Duck Race on May 3, 2014. Each duck you adopt provides $19 directly to our (fill in the blank - nonprofit/charity/____ program/scholarship fund) AND gives you a chance to win this or one of the many other prizes!
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
Support (your org name or your cause/program) by purchasing a duck adoption at http://www.epduckrace.org/store/p/26-Duck-Race-Adoption.aspx Be sure to select “(name as it appears on the duck website)” from the organization dropdown.
Personal Profile Pic Badge
Art for the profile pic badge is not included with the download materials, it has to be added to your personal profile photo by visiting http://pcb.gs/gimod Provide these instructions to your staff/volunteers/members so they can add this badge to their personal profile photo. (This can’t be added to company page profile photos.) 1. 2. 3. 4. 5.
Visit http://pcb.gs/gimod Click on “Add to your picture” Follow the directions to add the badge to your Facebook profile photo After your profile photo has been changed, go into Facebook and click on your photo Click on “Add a description”, and add your own message or customize and use the text below: I just adopted a duck to race on May 3rd – want to race against me? You’ll have a chance to win some great prizes and support an Estes Park charity recovering from the Sept. 2013 floods. Adopt your duck at: http://www.epduckrace.org/store/p/26-Duck-Race-Adoption.aspx Then you can add a "Race Me" badge to your profile at: http://pcb.gs/gimod
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
Twitter Race Me! Tweet (both measure 375x375 px)
file name: Twitter_Post_RaceMe1
file name: Twitter_Post_RaceMe2
Ask your staff/volunteers/members to tweet this Race Me! photo on their personal twitter account with these instructions and/or adapt the message asking for retweets on your organization’s twitter account. 1. 2. 3. 4.
Click the blue “Compose new Tweet” button Click on the camera icon Find where you saved the Twitter Race Me! image Once the image is selected you will see a thumbnail of it (or file name) appear as an attachment. Your Tweet’s character count will update to include the pic.twitter.com URL for your Race Me! photo 5. Type the message below or create your own and click the “Tweet” button Adopt a duck to race against mine - you’ll help a charity AND get a chance to win a prize epduckrace.org
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
Google+ Ask your staff/volunteers/members to post this Race Me! photo on their personal Google+ page with these instructions and/or adapt the message asking for reposts on your organization’s Google+ page. Race Me! Post (both measure 497x373 px)
file name: Google_RaceMe_Post1 1. 2. 3. 4. 6.
file name: Google_RaceMe_Post2
Below the “Share what’s new…” box, click on the Photos icon Click on “Upload from computer” Find where you saved the Google Race Me! image Select the people/circles you want to see the Race Me! photo Add your own message or customize and use the text below and click the “Share” button I just adopted a duck to race on May 3rd – want to race against me? You’ll have a chance to win some great prizes and support an Estes Park charity recovering from the Sept. 2013 floods. Adopt your duck at: http://www.epduckrace.org/store/p/26-Duck-Race-Adoption.aspx I chose “(name as it appears on the duck website)” as my charity because they (whatever your charity does/charity’s mission, i.e., find forever homes for stray pets, send our students on a once in a lifetime educational trip to our nation’s capital, etc.).
LinkedIn Cover photo
file name: LinkedIn_CoverPhoto (measures 646x220 px) 1. From your company page, click the “Edit” button 2. On the “Overview” tab, scroll down to “Image”, hover over the “Edit” button and click “Change image” 3. Click “Choose File”
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.
4. 5. 6. 7.
Find where you saved the LinkedIn cover photo image Click “Upload” Click “Save” Click “Publish”
Pinterest Race Me! Pin
file name: Pinterest_Post (measures 735x760 px) 1. 2. 3. 4. 5.
On the Pinterest homepage, click the “+” sign and scroll down to “Upload a Pin” Click “Choose Image” Find where you saved the Pinterest Race Me! image Choose the board you want the Race Me! photo pinned to Add your own description or customize and use the text below I just adopted a duck to race on May 3rd – want to race against me? You’ll have a chance to win some great prizes and support an Estes Park charity recovering from the Sept. 2013 floods. Adopt your duck at: http://www.epduckrace.org/store/p/26-Duck-Race-Adoption.aspx I chose “(name as it appears on the duck website)” as my charity because they (whatever your charity does/charity’s mission, i.e., find forever homes for stray pets, send our students on a once in a lifetime educational trip to our nation’s capital, etc.).
6. 7. 8. 9.
Click the “See it Now” button Roll your mouse underneath the image and the Edit Pencil icon will appear. Click the pencil. Add http://www.epduckrace.org/store/p/26-Duck-Race-Adoption.aspx in the “Source” box Click “Save Changes”
Development of the Online Duck Adoption Toolkit was made possible by a grant from the Community Foundation of Northern Colorado/Bohemian Foundation and the work of EPNRC volunteers.