Read the success stories of our SEO journey - Honeycomb

The Power Of

How we generated

4 crores in 18 months despite the pandemic.

It is interesting to note how Digital Marketing has picked up pace over the last one year. For businesses out there, both small and big, digital platforms have emerged as a guiding force that has kept firms afloat in the face of tough market realities, during the course of the pandemic.

From conducting meetings online, to sealing deals virtually, the way ventures are run successfully today has been redefined – and SEO has played an integral part in this digital transformation.

What is SEO?

Why SEO?

SEO, also known as Search Engine Optimization, is a method adopted to scale up the position of a website in the Search Engine Result Pages (SERPs).

SEO enhances the visibility of businesses. If your products and services are about quality, standards and something that your customers cannot stop raving about, then, you have got to think beyond. This is where websites come into the picture. A well-planned, a well-designed, strategically maintained website can attract global recognition, no matter where in the world your business is based.

Should a search engine giant, such as Google, feel that your business is relevant enough to meet search queries by visitors, then it is all the more likely that your business will be ranked on top.

Google, Bing, Yandex etc. are some well-known search engines where positions on SERPs are typically displayed. With the help of a well-built SEO strategy, businesses can not only bring in more traffic to their websites, but rake in a considerable amount of business leads too, facilitating a spike in sales, and in turn, revenues.

The work involved in SEO includes creating high-quality content, generating your content around keywords that are relevant to your business, and building quality backlinks for better sustainability.

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SEO helps to build a better relationship with your target audiences & also improve customer experience. Almost 90% of the consumers use the internet to find a local business. Only around 2.8% of the people click on paid advertisements, hence SEO creates 20x more opportunities. Most of the customers opt for brands available on the first page of search engine results. Local SEO is the best way to showcase your brand to the target audience.You build more loyal customers through SEO compared to paid ads.

How do we leverage SEO at Honeycomb Creative?

As a team that enables businesses to embrace SEO, we started by using SEO to garner interest and visibility for our own services. In hindsight, this seems to have been a decisive turning point for Honeycomb during the course of the year, with our business clocking 4 crores in 18 months, through SEO acquired clients alone.

Over time, we have helped many of our clients uplift their businesses too, by leveraging the power of SEO. So here’s how it pans out.

Starting from the basic mandate of having a website in place, we help businesses optimize their search visibility using specific keywords, after carefully evaluating their product portfolio or array of service offerings.

We then chart out ways to help amp up the website’s ranking on Google search results; so that the next time a customer or a prospect raises a query using the relevant keywords, they would automatically be able to find the website of the business in question on the top of their search results.

This is precisely the strategy that we deployed to promote our services during the pandemic and we are happy to share some of the success stories behind our story.

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Here is a brisk run-through of how we managed to garner new business wins despite the pandemic and generate over 4 crores in sales in a span of 18 months:

01

The Immunity Shot:

Lessons in Risk Taking:

A leading healthcare company in Mumbai approached us through an SEO inquiry. They were looking for a video production firm to develop patient stories. The desired outcome was a 4 to 5 minutes’ long video narrative that captures patient testimonials and product usage experiences.

A state-of-the-art education technology company was looking for a graphic design agency to design a book, supplemented with illustrations and animation.

They discovered us through an SEO enquiry. Following which, our Head of Sales arranged for a meeting during which we assured them of the quality and standards of work we were capable of delivering.

From planning, scheduling and managing the shoot, to the editing and delivering of the final video, our team handled the project end to end, and seamlessly on schedule. Ever since, for the past twenty months, we have been happy to support them with a host of other services - including Graphic Design, Explainer Videos, Event Collaterals, Animation Videos and more - translating to a turnover of 60 lakhs to date.

It has been an amazing journey so far and we are delighted to continue to be their trusted partners.

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Thanks to our impressive performance during the trial phase, the client entrusted us with the complete task.

Our team was more than happy to take up the challenge, despite being short on resources and we sailed through it successfully. We formed a special team for the project, worked tirelessly to produce more than 3000 pages of artwork and delivered the printed files. The project went on for 8 months and we garnered an income of 40 lakhs.

02

Here is a brisk run-through of how we managed to garner new business wins despite the pandemic and generate over 4 crores in sales in a span of 18 months:

03

Grooming for Survival:

The Quality Check:

A reputed cosmetics and pharmaceutical company stumbled upon us, thanks to SEO, while seeking a design agency to undertake assignments on a project basis. As our relationship grew stronger over time, we started engaging with them on more and more projects.

A prominent quality certification agency approached us through an SEO inquiry for website development.

Our team catered to their needs confidently and delivered the final output in the desired time. We were able to develop and design a 50-page website within a span of two months.

We moved on to designing brochures, leaflets, flyers, press ads, visual merchandising, as well as, in-store branding collaterals such as standees, danglers and more.

Happy with our professionalism and efficiency, they took a step further to explore our other verticals for their banner and poster designs; and to develop state-of-the-art quality audit software, using Angular.

Soon enough, their office in Germany too started engaging our services for their quality audit, which we went on to complete within a span of one month.

Once the foundation of trust was laid, the client started seeking services from our other verticals as well. Shortly, our video production team was involved in creating product explainer videos; and we have been fulfilling their needs over the past 18 months, clocking a turnover of 40 lakhs till date.

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A truly inspirational project for the team that grossed 22 lakhs’ sales and has spurred us on to continue to give our best to what we do.

04

Here is a brisk run-through of how we managed to garner new business wins despite the pandemic and generate over 4 crores in sales in a span of 18 months:

05

Keeping Cool in Rough Climes:

The Art of Organic Growth:

A popular air conditioning and commercial refrigeration company contacted us through SEO inquiries. Initially, we were approached for banner designs, but over time, they have sought our services for digital banners, animated videos, Giphy and explainer videos.

The world leader in biological solutions approached us through an SEO inquiry. They were on the look-out for a design agency for artwork adaptations. Our design team was excited about the scale and scope of the project.

Today, they look to us as a one-stop destination for all their marketing communication and design needs and we continue to serve them in all possible ways we can.

They have been really happy with our companionship in taking their business to the next level over the past 20 months, during which we managed to log in a turnover of 21 lakhs.

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They coordinated well as a team, and pulled it off successfully. Shortly after, we were entrusted with the product catalogue designs for their India office; and with quality standards and expectations being met over time, they have now introduced us to their global offices in Denmark, Europe, and the USA. These projects have earned us over 10 lakhs of income within a short span of 6 months.

06

Needless to say, SEO works, and works fabulously well for any business – if handled the right way. It takes an average of about 3 to 4 months to get your SEO going, and that calls for a fair amount of patience in the early stages before you get most of the keywords on the first page, followed up with sustained efforts periodically to maintain your position. But is it worth the wait in gold? Indeed, it is.

Now that you are familiar with few of the stories of our top business acquisitions, we hope you feel inspired to leverage the power of SEO for your business too.

Looking to know more on Honeycomb’s digital transformation story or smarter ways to generate more leads with SEO? Do feel free to drop by our office, or write to me at noufel@honeycombindia.net, and we’d be delighted to walk you through.

Honeycomb Creative Support (P) Ltd Bangalore | Mumbai | Hyderabad www.honeycombindia.net

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FAQ’s

1. What is keyword research?

Keyword research is a practice under SEO to find and research keywords that users enter into search engines when looking for products, services, or other general information.

The main 3 ways to opt the keywords Competitor analysis Quick search terms Google keyword research and other tools

2. Will HTTPS affect SEO? Yes, it does! These are ranking signals and google would rank such a website lower and reward the position to a secure website.

Adding HTTPS to websites is important , when users browse your website, they enter information, through contact forms. Without encryption, the information can be intercepted by what people call “Man in the middle.” Although contact forms mostly contain names and emails, things get worse when we’re talking credit card information or bank accounts and passwords.

3. How long does it take to rank on Google?

The short answer is six months to one year, but it may take more than one year if the competition is very high for the particular keyword to rank your website. SEO is a continuous process to keep keywords ranking stable and continue to generate traffic and leads organically.

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FAQ’s

4. Can I learn & do SEO by myself?

Yes, you can learn to do basic SEO by doing a 6 months to 1-year course from different platforms or institutions. It takes 5+ years of practice to develop effective SEO strategies for businesses.

5. What is Voice over Search?

Voice search optimization is the process of optimizing your web pages for a voice search made by a user. Voice search optimization gives you the chance to have your page be read out by voice search engines. Voice search queries are growing in India at the rate of 270% per year.

6. What are ON-Page SEO Services?

On-page services are techniques to be implemented on the website itself to ensure it’s given a high page rank on search engines such as Google, Yahoo, Bing, Yandex, etc. This process includes the following activities Content optimization HTML/coding improvements Optimization of page titles and meta descriptions Page load speed optimization Internal Links External Links Mobile Screen Optimization

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FAQ’s

7. What are Off-Page SEO Services?

Off-Page SEO is activities that are carried out away from the website. It can be compared to letting the world wide web know that your business exists. Off-page activities take the form of: Forum Submissions Creation of shareable content Guest Blogging Social Bookmarking Article Submissions FAQs and Q&As Video Submissions A well-organized and ethically created link building and SEO strategy will create an improvement in Lead Generation as well as a direct increase in high-quality web traffic.

8. What are Technical SEO Services?

Technical SEO improves the “readability” of your website for search engines. This means ensuring the infrastructure of your website is built in a way that allows search engine bots to easily crawl, access, and interpret it. This does not promote your website directly but these optimizations allow for more website hits and improved search rankings.

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TECHNICAL SEO CONSISTS OF THE FOLLOWING ACTIVITIES Status of HTTP codes Search and Identify crawl errors Ensure Optimal XML Sitemap Status Optimal Site Load Times Mobile Screen Optimization Locate and remove keyword cannibalization Ensure all pages are properly indexed Remove duplicate metadata Reduce site-wide duplicate content Honeycomb’s SEO consultants conduct an SEO analysis to find areas of improvement for your website before suggesting a list of improvements that can be implemented.

Furthermore, they are extremely experienced in creating well-planned website infrastructure that allows your business to achieve high SEO scores and dramatically improved search engine rankings.

9. What is structured data?

Structured Data is a standardized form of data. This is the predefined schema that helps the search engine to better understand the web pages. Different types of structured data are available for different web page types such as Organization, Business, Hospital, College.

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FAQ’s

10. What is a feature Snippet or ZERO Ranking?

Featured Snippet is a format that appears in the Zero ranking on Google and which provides direct answers to users’ queries. It is the first thing that people see while searching for a query. These featured snippets can be in any of the below forms : Forum Submissions Creation of shareable content Guest Blogging Social Bookmarking Article Submissions FAQs and Q&As Video Submissions A well-organized and ethically created link building and SEO strategy will create an improvement in Lead Generation as well as a direct increase in high-quality web traffic.

8. What are Technical SEO Services?

Technical SEO improves the “readability” of your website for search engines. This means ensuring the infrastructure of your website is built in a way that allows search engine bots to easily crawl, access, and interpret it. This does not promote your website directly but these optimizations allow for more website hits and improved search rankings.

Text Form List Form Video Form Table Form

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When a user searches for any query, Google decides which page is better relevant to that query and Google displays the page in SERPs. Featured snippets appear above the normal search results. i.e. at the top of the search results page and it includes the URL, Meta Title, and snippet of the page’s content which better relates to the user’s query. Web pages with better-featured snippets rank in the zero rankings when the user searches for any query.

To achieve the “0” ranking your content should have the relevant keywords and the question & answer of the user's query.

FAQ’s

11. How to Choose an SEO Agency?

Choosing the right SEO Agency for your business is very important. Before having an interaction with an SEO Agency, sit with your team heads and define your goal that is what you need from SEO. After defining your goals, create some keyword lists that are relevant to your business and have a list of few competitors from your industry as well.

Here are some criteria to choose an SEO Agency : What type of clients have they worked for?

How old are they in this industry?

Are they following the latest Digital marketing trends?

Do they have young and experienced people?

Check out their client reviews What is their contract process?

Do they provide any performance guarantee?

Are they charging more than other SEO agencies?

Have they worked on similar businesses like yours?

Best results search

Top performance

Recommended

seo

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FAQ’s

12. Is SEO Dead?

No, SEO is not dead. SEO tactics can increase your website’s ranking on Google. It is evolving day by day. Nearly 5 billion searches happen every day which shows SEO is still alive.

Whatever people want, they search in Google and if you are not in Google then you are nowhere on their list. To be on their list, you have to apply SEO techniques to your website.

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