Welcome to the 2012 Notebook from Deep Red Creative.
‘Standing on the shoulders of giants’. ‘Standing on the shoulders of giants’ is a Deep Red Creative self-promotional book, created in association with England Athletics. It celebrates a big year for British Sport and showcases athletics greats and performances from the past, together with outstanding prospects for this year’s big event. Most importantly, it highlights Deep Red as a Creative Agency, through its core understanding and appreciation of sport through both graphic design and copywriting. We hope you enjoy. www.deepredcreative.com search - deepredcreative Our gratitude goes to England Athletics who have collaborated and partnered with us on the project and particular thanks to Mark Shearman, whose photography has been used as a central source throughout this notebook.
Few athletes can possess both the physical and mental strength to compete in the Heptathlon and of those that do, very few have the talent to be considered world class in individual events. Sheffield born Jessica Ennis competed in the 100m hurdles, winning bronze at the European Under 23 Championships in 2007 and her high jump during the 2006 Commonwealth Games Heptathlon would have been sufficient to take the gold in the individual event. She has also defeated the then Indoor World Champion Lolo Jones in a 60m hurdles in 2010. Such superb all round talent has taken Ennis to the very top, including a spectacular World Championship Gold medal in 2009, when she competed just months after recovering from a serious foot injury. At 26, she will be not only one of Britain’s best hopes for a gold medal at the London Olympics but also the potential of making her one of Women’s and Britain’s greatest ever athletes. H World Championships - Berlin - 2009 H European Championships - Barcelona - 2010 H World Indoor Championships - Doha - 2010 H World Championships - Daegu - 2009 H Commonwealth Games - Melbourne - 2006
Francis Morgan (Daley) Thompson remains after all these years the world’s all-time greatest decathlon competitor. No one can match his momentous winning streak of 12 decathlons over a six-year period, during which he collected world, European and Commonwealth titles as well as two Olympic triumphs. Sometimes spending up to eight hours a day training, Thompson was one of a new breed of full-time athletes, existing on officially channelled sponsorship money until the sport became fully professional at the elite level. At Götzis in Austria in May 1980, guided by Bruce Longden, he realised his ambition of becoming world record holder with a score of 8648 and two months later, still only 21, he fulfilled another goal by taking the Olympic gold medal in Moscow. Thompson became the first man in any event to hold Olympic, European and Commonwealth titles as well as the world record, and he went one step further in 1983 by capturing the inaugural world title in Helsinki with 8714. The supreme moment of his career came in Los Angeles at the 1984 Olympics. He led Hingsen by 114 points after the first day with a best ever score of 4677 but faced a crisis in the discus where his German rival threw a personal best of 50.82 while he managed only 37.90 and 41.42. If he couldn’t improve on his final attempt then Hingsen would sail into a 68-point lead. It was just the sort of challenge Thompson relished ... he threw 46.56, close to his best, Hingsen despaired and Thompson went on to retain the title and set a world record of 8847 to boot!
Behind the technicolour profile lies an athlete of formidable talent who has risen to the top of the sport and shown himself capable of performing on the highest competitive stage. This ability was shown when Phillips claimed the World title in 2009. 2010 saw him add the European title and improve his life-time best to 17.81m. Phillips went into the Triple Jump at the 2008 Olympics as favourite, but fell agonisingly short by just 5 centimetres, claiming the silver medal. 2012 in London is a huge incentive for Phillips to go one better and of course emulate one of Britain’s greatest, Jonathan Edwards who after winning silver in the Atlanta games in 1996, set the record straight by claiming gold in Sydney four years later. Born and raised in east London, Phillips showed sporting prowess across the board, excelling in basketball, American Football and athletics. In 1996 at the age of 17 he won the triple jump at the English Schools Championships and the under20s AAA title, rounding off the year by coming fourth in the European Junior Championships.
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Design with substance We’re giving 5 copies away - so if you’d like to own a copy please send your details to: info@deepredcreative.com 29 Shenley Pavilions, Chalkdell Drive, Shenley Wood, Milton Keynes MK5 6LB. info@deepredcreative.com 01908 524444
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