Off page cheat sheet Off page is an important technique in SEO in order to rank any website on SERP page. Off page activities are nothing but the activities that we do from outside the website in order to promote it through various other sites and optimize the website to rank on the SERP page. Even though most of the SEO analysts start SEO with On page activity, they pay enough attention to off page activities as well. It is found that people spend 30% of their SEO activities on On page activities and 70% on Off page activities depending on their Business goals. Off page is not just about building links, even Brand mentions and Website URLs on any other reputed website is an important aspect of off page activity. Through Off page, search engines understand that our website has great content. On page activity acts as basic requirement for any Off page activity because whenever we get links and clicks through other websites, if the content is rich and unique at the same time the layout of the website is good and allows easy navigation, the users stay in our website and get relevant information. This helps in ranking our website in SERP page as time spent by users also a key factor in SEO. Advantages of Off page SEO: 1. Brand awareness Any business’s presence outside the website where the potential audience present is very essential for a business and this enables any business to gain Brand awareness to a great extent. The more and more audience see the brand on the portals/Websites/Search engines/Social Media and so on helps in building Brand awareness. 2. Increased Traffic Higher Brand recognition will increase traffic to any website based on the relevant content and links that we throw at different locations which makes audience to visit the website more often. 3. Increased Crawling rate Off page activity will increase the number of times that a crawler crawls a particular page because the more active we are on different portals, the crawler has to crawl and the content and it becomes crawler friendly and thus helps in better ranking at the SERP page. 4. Better Indexing Higher crawling leads to better indexing. The more the content is shared on different portals, crawler has to crawl the content and it leads to better indexing which helps in the website being ranked at the SERP page. 5. Backlinks
One of the important advantages of doing off page activity is getting Back links from relevant websites with higher domain authority. Getting back links from several relevant websites and Do follow social media sites will help in increasing crawling rate and rank at the SERP Page. Types of Off page activities: 1. Blogs – Creating and submitting blogs in different and relevant websites. Ex: Digital Marketing blog can be published in Search Engine Land. 2. Question and Answer sites – answering question about your business at a Q&A site with relevant link for more details. Ex: Quara 3. Forum – Forum is a page for discussion session on the internet. Where we can participate in the discussion and give our feedback with relevant link for the relevant content. 4. Doc sharing – Blogs in a PDF format can be submitted at different PDF submission sites with relevant links. 5. Image and video sharing – Sharing images and videos related to business at the relevant portals with relevant links. Ex: Vimeo(For videos) and Pinterest(For pictures, info graphics and so on) 6. Social bookmarking – Creating various accounts on different portals and saving such pages. 7. Classifieds – Classifieds are online selling platforms like OLX and Quickr where we can sell the products, the objective can be only creating Brand awareness and sales. 8. Local Business listing- Getting listed in Local Businesses like Just Dial which is a local search tool. It is relevant for location specific businesses where location is the key for any business. Ex: Justdial, Sulekha, Askme.com and so on 9. Business Review sites – Getting review for the business from relevant business review sites Ex: Glassdoor 10. Search Engine Submission – Submission that we do on Webmaster i.ie.,search console in order to get the web pages crawled. 11. Press Release Writing about the hot news/buzzing news about the business and publishing the same on different Press Release sites 12. Guest Blogging Writing blogs about the business and publishing in stakeholder’s websites which is related to your business. EX: A supplier to a Manufacturing company writing about his product and publishing in the Manufacturing Company’s website 13. Blog Commenting Giving valuable and relevant comments for the content shared on the intenet and providing more information through links 14. Directory Submission Submitting your business in Directories along with the link in websites maintaining directories. 15. Social Media Creating appropriate social Media channels for the Business in both do follow and no follow sites. Publishing interesting content through posts and giving relevant links in such Social Media channels. 16. Social Media Group Participation
Participating in group discussions about any relevant topic to the business and in order to give more details can share the links on social Media channels. Ex: Royal Enfield is participating in group Discussion on riding experience by customers on Facebook. Therefore every off page activity will not give back links but we should not neglect them because of it. Every activity in one or the other way will help the business to create brand awareness and much more. Off page activity differs for each Business, so we should consider the off page activities which are relevant to our Business in order to get better results.