SQ Values Booklet

I started SQuare in 2008 from a rebellious spirit and a clear vision to serve the world with the wonderment it deserves.

I knew back then that I had to first create a place where creativity could find its way into the light.

Today our homes are places where incredibly multi-talented individuals can be themselves all the time.

We all work hard to keep our home comfortable, homey, healthy and a happy place to work. Mi casa es Su casa.

This little black book captures our values. As SQuare continues to grow, these values serve each and everyone of us to steer toward opportunities and away from risks.

Together with your ideas, talent, and energy this will keep SQuare at its A-game for the next decade.

At SQuare we make a living by what we create, but we make a life by what we give. I believe it’s the reason people want to work with us, for us and do business with us.

Misha

WE ARE A CREATIVE BOUTIQUE AGENCY

Our journey started way back in 2008.

Therefor 2018 marked our ten year anniversary.

Unbelievable; a whole decade of dedication!

And yes, we’ve only just started‌

WE FOCUS ON 360-DEGREE LIVE-COMMUNICATION

BRAND ACTIVATIONS

EXHIBITIONS

PRODUCT DESIGNS

FESTIVALS ARTISTS EVENTS

Through our design work we tell a story. We dive deep into a brand’s DNA and their reason for creating a physical form and design with purpose, intent, knowledge and care.

We enhance tangible experiences by diving into reason, ultimately delivering magic. We provide full solutions for every step of the process and create space for a tale to unfold timeously, accurately, with top-calibre finishes and within the client’s parameters.

WE ARE ROCKIN’ WITH THE WORLD’S BEST BRANDS, EVENTS, ARTISTS & BANDS

SQuare was founded with a rebellious spirit and lofty objective: to offer 360-degree creative direction and design to create the shit to make you look good, in a socially-conscious sustainable way.

Our mission is to dedicate our time, passion and skills to create special moments of impact around the globe, whilst staying true to ourselves.

We want to create a legacy of life-changing moments and installations. Ultimately becoming the RED BULL of the entertainment industry and provide millions of people around the globe the wonderment they deserve!

WE ARE RULE BREAKERS AND REBELS

BY NATURE

WONDERMENT RESPECT JOY DEDICATION GROWTH

Some values we have always known are ‘ours’, it wasn’t hard to point these out. But what do those values mean?

What kind of behavior do we expect from each other?

Knowing how to show up in a way that’s aligned with those values creates our SQuare culture in which we hold one another accountable for actually walking the talk.

‘WOW’ IS THE ONLY THING WE AIM FOR

WONDERMENT During one of our annual brainstorms we identified WONDERMENT as our core value.

Bringing WONDERMENT means bringing people into a state of awed admiration or respect, to be astonished.

At SQuare we aim to bring and/or create WONDERMENT in everything we do.

We keep an eye for detail in every aspect of our work We challenge the ordinary and question the status quo by staying open minded and curious for the unknown We work to exceed expectations of clients and colleagues We offer and honor ourselling point ‘one stop shopping’ We celebrate wins; big and small

WE HAVE THE OPPORTUNITY TO LEAVE A FOOTPRINT

RESPECT RESPECT isn’t something you can demand; it is earned by showing it to others.

It shows in the treatment of others, how thoughtful you are regarding people’s time, the world around us and last but not least; RESPECT shows in how you treat yourself.

We are mindful of other people’s time We honor each other’s personal life as an important part of their lifes We listen We use the communication tools available and use them in a correct manner in order to keep our teams updated We give and receive feedback in a respectful manner

FIND THE JOY IN YOUR OWN JOURNEY

JOY If we don’t experience JOY, then what are we doing it for?

JOY is imperative for boosting our resilience and wellbeing, it gives us the strength and energy we need.

In a world that seems more and more out of control, JOY is the well that we can drink from again and again.

We each help provide a home away from home, a safe place with healthy vibes in mind, body and soul We all participate in our joined lunch We take responsibility for the energy we bring and work at staying positive We practice gratitude We feel we can fully be ourselves, including our ‘weird’ side

WE ARE DEDICATED TO SERIOUS ENJOYMENT

DEDICATION True DEDICATION can mean a whole lot of things.

For some it simply means to be loyal while for others it means they are DEDICATED to love, time or to be passionate.

You can be DEDICATED to just about anything if you have the right mindset.

We show up to meetings on time and well prepared We don’t have a ‘9-5 mentality’, our time investment is project oriented We understand our job responsibilities.

If we are not clear on what is asked of us, we take responsibility for getting clarity We are available for others and offer help when we see it’s needed We take initiative instead of waiting for work/others/change to come to us

RESULTS DRIVEN BY INSPIRATION ARE POWERFUL

GROWTH We GROW to become better, wiser, more vibrant, real and whole.

It takes experiencing life to GROW; stepping off the beaten path, conquering hurdles along the way and wrestling demons.

True (inner) GROWTH is never comfortable.

We take responsibility for our own growth as a person and as a leader We own our mistakes and discuss them openly to learn form them and embrace them as a win We take responsibility for our own recovery after a disappointment, failure or mistake We are aware of our emotions and provide space and time for them to be shared We learn by doing, not by collecting information only

WONDERMENT SPEAKS LOUDER THAN WORDS

Our Dutch home is situated in the industrial heritage, “De Gruyterfabriek” in ‘s-Hertogenbosch.

It’s the owner-operated creative boutique agency.

Established in 2018, SQuare South Africa, based in vibrant Cape Town, is a design-oriented hub dedicated to creating magic.

Our future creative homes away from home will be located in: Tokyo – Japan Detroit – United States of America

WE MAKE A LIVING

BY WHAT WE CREATE, BUT WE MAKE A LIFE

BY WHAT WE GIVE

The SQuare foundation was brought into existence in order to support causes and projects that have a positive impact on this world. Our support takes form by providing tools, resources, inspiration and guidance.

Having both offices in the Netherlands as well as South Africa, we are aware of the privileged position we have in the West. This foundation is a vessel through which we invest in future generations. For we believe that succes should not be measured by how much you have, but by how much you give back.

When clients choose SQuare they are investing in future generations. We donate 1% of our time and annual profit to the SQuare Foundation.