1/10/2019
Decorating Den Interiors Marks 50 Years With a Total Technology Makeover | Furniture Today
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Decorating Den Interiors Marks 50 Years With a Total Technology Makeover Press Release, January 8, 2019 This press release is submitted and shown here in its original form, unedited by Furniture Today. Decorating Den Interiors (DDI) is beginning its 50th year in business by rolling out a new proprietary back office support system (B.O.S.S.™) for its designer franchise partners. “It’s a major step in providing unique benefits in our interior design business model,” said James S. Bugg, Jr., president and CEO of the Easton-Md. company. “Our continued success and growth over 50 years has been built on providing the resources and tools that enable our interior design professionals to grow their businesses to the size that is right for them, whether it is a
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studio business with a team of designers and other staff, a single designer home-based, or something in between,” said Bugg. “In recent years, technology has been the driver in developing back-office support,” he explained. “QuickBooks
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transformed accounting. Design software replaced sketches and magnetic boards for creating client presentations. Project management systems were developed. CRM systems were built. But, getting them all to work together was a challenge.” One of the most highly attended seminars at the last High Point Market was a panel of designers reviewing the various technology each uses to manage their business and projects. “Choosing the right technology and learning to use it is obviously a challenge for independent designers,” Bugg said. “We’ve been working on this for two years with input from those who will use the resources. B.O.S.S. was developed by interior design business owners for interior design business owners.” Bugg began by establishing a technology taskforce composed of members of the company’s executive team, its IT staff and, most importantly, with interior designers from throughout the U.S. and Canada. Suzanne Price, vice president, education and training, headed the project. Bugg also added to the team a Virginia-based firm well
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known in the industry. “Our goal was to first determine what needed to be improved from our existing systems and what needed to be added,” said Price. “We designed our B.O.S.S. technology to give our interior design business owners a competitive edge in
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creating design proposals, building fabulous client experiences, having a one-stop shop for marketing, and more,” said Jennifer Manley, vice president retail sales. B.O.S.S. includes:
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• Extensive financial management tools for monitoring and understanding profitability. • An interior design project management system that ties directly into DDI’s LIVV Home Collection™ of some 135 home furnishing suppliers, with product searchability across suppliers and direct links to their websites. • Efficient proposal creation with a proprietary Web Clipper that adds products directly from vendor websites to specific client proposals. • A client relationship management system that enables tracking leads through conversion and completion of design projects. • Email marketing and social media marketing capabilities.
http://www.furnituretoday.com/article/560899-decorating-den-interiors-marks-50-years-total-technology-makeover/
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