Beautiful Interiors: A Beautiful Business

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Public Relations Contact: Ross Feltz cell: 814-323-8526; rfeltz@decoratingden.com

www.DecoratingDenInteriors.com

Beautiful Interiors: A Beautiful Business Since 1969, Decorating Den Interiors has been making homes and offices more beautiful one room at a time throughout the U.S. and Canada, along with helping creative and talented individuals start a career in interior design. “Whether our clients enjoy being surrounded with time-honored traditional design, bespoke, modern, or cutting-edge couture, it’s our ultimate goal to design spaces that reflect their taste and lifestyle,” says Carol Bugg, vice president and director of design. “Whether the project involves a living room, family room, dining room, bedroom or office, we have the products and ideas to satisfy every need,” she adds. Decorating Den Interiors is the largest interior decorating franchise company in North America. While most franchise owners are home-based, providing a lower overhead, there are more and more owners moving into an outside location as their business outgrows their home. “Several of our top franchises have as many as five design professionals, along with the owner, working from the same studio,” said Jim Bugg, Jr., CEO and president. “And, they are supported by administrators and other staff. Not only are these among our leading operators, several of the designers working within those units are among our largest individual sales people in the U.S. and Canada. Our interior design business model clearly enables growth to a size that can provide significant financial returns for several individuals.” Bugg noted that last year more than half of the company’s top 40 franchises had outgrown being home-based and operate from outside studios, the largest being 12,000 square feet, including receiving and warehouse space. “These are not showrooms,” added David Haseley, vice president of merchandising and marketing. “Our design business model is still to sell a wide range of home furnishings without carrying inventory. Meeting in clients’ homes is the cornerstone of our complimentary design service. However, with furniture now our leading product category, many owners want space to receive some pieces on their own. ” “Most of our new owners continue to begin their businesses as home-based,” said Bugg. “But, we are seeing some of them move out of their home to a studio more quickly. They see the business value of doing that.” 1


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