Spark 2008 Corporate Brand Standards

SPARK BOARDS INCORPORATED 2008 IDENTITY STANDARDS SYSTEM

P R E FA C E

The Spark Boards Inc. vision is determined to be the most recognized and preferred brand in the recreational sports market. To accomplish this, we must have a common understanding of who we are.We must be able to convey our brand promise clearly and concisely. Every communication opportunity must be a reflection of our brand message, our personality and our attributes.

Spark Boards Incorporated pride ourselves in our ability to give our customers the respect they deserve with products that exceed their expectation.

Our brand will succeed not only through our actions, but also as a result of our commitment to support our name, our brand and our tag line. By adhering to established guidelines for all communications, from retail to sales media, Spark Boards plans to become a recognized name in our marketplace.

The Spark Logo is a corporate and retail identity which brands all of our products.

We shall implement our mantra and our brand voice through the consistency of it’s visual image by prohibiting modifications, alterations, and reproductions of our logo identity.

Our logo is a custom-design lettering that will represent our identity and products. We insist in to adhere to our graphic, color, and usage to extend our brand voice in a consistent practice.

The Spark Boards Identity Standards program will edify and provide all the formats needed for duplication and manufacturing requirements.

Misuse and additional reproduction is prohibited.

Document Name: SparkBoardsInc_LogoStandard_Information.ai

L O G O S TA N D A R D S

This section demonstrates the proper use and application of the Spark Boards logo. As our identifying mark, it enhances recognition and allows for easy application of the Spark Boards brand name.

Spark Boards Inc_Non-Corporate Logo & ® Registration mark

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Vector/1 Color PMS 021C Spark Orange

The elements of the logo are fixed and should not be altered in any.

C O L O R S TA N D A R D S

Using color consistently is essential in strengthening brand awareness. Our primary colors are Spark Orange.

The primary color are specified for use in all applications. The colors shown should be used as main color in corporate and retail designs. The secondary color is Black.

Spark Boards Inc_Non-Corporate Logo & ® Registration mark Raster/4 Color, Press Beveled with Drop Shadow

CMYK: C: M: Y: K: Spark Boards Inc_Non-Corporate Logo & ® Registration mark Black

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RGB:

Pantone 021 Spark Orange 00% 51% 87% 00%

R: 247 G: 146 B: 57

Hexichrome: No. f79239

Pantone Spark Black

Spark Boards Inc_Non-Corporate Logo & ® Registration mark Black & White Raster, Press Beveled with Drop Shadow

Document Name: SparkBoardsInc_LogoStandard_Information.ai

The Logo Standards System provide these logos in the following formats: .ai (vector), Best for scalability and detail .psd (raster) High resolution art included .tif (raster) High resolution, 4 color process .jpg (raster) Medium res for online use in RGD

CORPORATE LOGO STANDARDS

This section demonstrates the proper use and application of the Spark Boards logo. As our identifying mark, it enhances recognition and allows for easy application of the Spark Boards Brand Corporate name. The description beneath the logo is the disctintion of it’s corporate persona in a decorative font called Handel Regular and matched to the either the PMS 021C or Black COLOR STANDARDS

Spark Boards Inc_Non-Corporate Logo & ® Registration mark

1

Vector/1 Color PMS 021C Spark Orange

Using colour consistently is essential in strengthening brand awareness. Our primary colors are Spark Orange.

The primary color are specified for use in all applications. The colors shown should be used as main colors in corporate and retail designs.

CMYK: C: M: Y: K: RGB:

Pantone 021 Spark Orange 00% 51% 87% 00%

R: 247 G: 146 B: 57

Hexichrome: No. f79239 Spark Boards Inc_Non-Corporate Logo & ® Registration mark

2

Black

Pantone Spark Black The Logo Standards System provide these logos in the following formats: .ai (vector), Best for scalability and detail .psd (raster) High resolution art included .tif (raster) High resolution, 4 color process .jpg (raster) Medium res for online use in RGD

Document Name: SparkBoardsInc_LogoStandard_Information.ai

Decorative Headers

HANDEL REGULAR ALL CAPS

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+ Bodycopy Font

Trade Gothic Light AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Trade Gothic Light Olique AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Trade Gothic Medium AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Trade Gothic Oblique AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Trade Gothic Bold AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Trade Gothic Bold Oblique AbBbC-cDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Trade Gothic Bold No.2 AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Trade Gothic Bold No.2 Oblique AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Default Font Verdana AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Verdana Italic AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= Verdana Bold AbBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-= OoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()_+-=

SPARK SIGNATURE FONT

The Spark Logo is a customized letter form while the “BOARDS INC” is a decorative font called Handel Regular. Handel Regular is used as headers for Spark’s brand regcognition.

Trade Gothic Family is the bodycopy choice for printing communication media while Verdana is the default font style for online web and disclaimer footers.

These font guidlines are for standard use both corporate and retail. Using these font selection support and extend Spark’s comunication brand identity. However, it doesn’t dictate over the use of artwork for retail, sporting equipment, and apparel.

All art is subjective in the case mentioned and must be approved by Spark for final decisions of application and use

SPARK BOARDS INC.

P.O. Box 601 Howell, MI, 48844-061

Spark Boards Inc. Identity was developed by Iconic Brand Design

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517-304-5972

Josh VanHouten

248.346.307e | iconicbranddesign.com

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2008