2011 Luna + Lara Brand Guide

Luna & Lara: 2011 Asset Guide

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Preface + Format Overview

The 2011 Asset Guide will provide the appropriate formats needed to reproduce the Luna & Lara brand. Altering the artwork without permission by a EauVolution representative is prohibited without a written approval. Additional iterations of the logos, badges, fonts, and character art are provided as needed.

The assets provided in the L&L Brand Archive meet all the formats required to successfully reproduce the brand. The following is an overview on how to use of the formats: .ai (adobe illustrator format) is the native* file created in Vector.

This format is used for the highest resolution possible to use for large images with no detail loss. .psd (photoshop layered format) is the highest resolution Raster format used for both print and web. The psd format is in layers providing the opportunity to place above backgrounds. .png (portable network graphics format) is a non-layered medium Raster format used successfully for both print and web. However the flattened format has a transparent background and used above backgrounds .jpg (joint photographic experts group format) is a compressed and flattened format. These are the medium resolution version used for Web or digital application like Power Point presentations or web images.

Not recommended for high resolution print reproduction.

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B_Asset Details Asset Description: Asset Document Title:

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(Above) Luna and Lara Hero Image L&L_Luna&Lara_Character.ai Vector Original

A_Asset Details Asset Description: Asset Document Title:

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(Previous Page) 3D version of the L&L Logo L&L_3D Logo.ai Vector Original (PSD , PNG, JPG available)

Luna & Lara: 2011 Asset Guide: brand preface

This 2011 Asset Guide is design to preview all the assets created for Luna and Lara. There are Character details and Badges are displayed to show the assets and formats available in the L&L Archive Collection.

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Contents About EauVolution .............................................................................. 04 L&L Logos . .......................................................................................... 05 L&L Logos and Straplines ................................................................... 06 Badges Used on the Bottle ................................................................. 07 Character Asset Collection ................................................................. 08 Secondary Asset Collection ................................................................ 09 Charater Asset Drink Daily Diagram.................................................... 10 L&L Natural Label Design ................................................................... 11 L&L Apple Label Design ...................................................................... 12 L&L_Full Color_ Secondary Logo No Icon

L&L Strawberry Label Design ............................................................. 13 C

L&L + EauVolution Siganture Fonts . .................................................. 14 EauVolution Logos .............................................................................. 15

C_Asset Details Asset Description: Asset Document Title:

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L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : C O NTENTS

Preface + Format Overview . .............................................................. 02

(Left) Luna and Lara Hero Image L&L_Full Color_Secondary Logo No Icon Vector Original (PSD , PNG, JPG available)

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About Luna & Lara

Luna and Lara comes in 3 varieties: Luna and Lara Pure Spring Water Tabby Apple Spring Water Tara Strawberry Spring Water Luna and Lara is a brand of Pure Spring water with an aim to make water less booooring to kids and to educate them that healthy little bodies can be obtained through healthy hydration of Luna and Lara from Morning until Night. Luna and Lara’s slogan is “Luna and Lara have a message that’s right”. Always drink water from Morning to night.

For more information about Luna & Lara or EauVolution, visit: www.lunaandlara.com www.lunaandlara.blogspot.com or Email at: info@lunaandlara.com EauVolution, Ltd. 10 Phoenix House, 63 Campfield Road St Albans AL1 5FL, United Kingdom T +44 (0) 1727 790 721

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C_Asset Details Asset Description: Asset Document Title:

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L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : AB O UT L UNA & L ARA

Luna and Lara is 100% pure artesian spring water bottled at the source in Ireland, a pristine island in northwest Europe in the North Atlantic Ocean. Known as The Emerald Isle, the main geographical features of Ireland include low central plains surrounded by a ring of coastal mountains. The coastline is rugged, with many islands, peninsulas, headlands and bays. There are a number of sizeable lakes along Ireland’s rivers, of which Lough Neagh is the largest and nearest to the source of Luna and Lara, in Ballyclare.

(Above) See Page 8 for the Asset Collection Asset image of the Kingdom Asset_Kingdom.ai Vector Original (PSD , PNG, JPG available)

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LUNA & LARA LOGOS L2

L1

L&L_B&W+SCRN_ Secondary Logo No Icon

L4

L3

L&L_B&W_ Secondary Logo No Icon

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L6

(Left) Full color Luna and Lara Logo No Icon Image L&L_Full Color_Secondary Logo No Icon Vector Original (PSD , PNG, JPG available)

L2_Asset Details Asset Description:

Asset Document Title:

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(Left) B&W with Screen Luna and Lara Logo No Icon Image L&L_B&W+SCRN_Secondary Logo No Icon Vector Original (PSD , PNG, JPG available)

L3_Asset Details Asset Description: Asset Document Title:

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(Left) B&W Luna and Lara Logo No Icon Image L&L_B&W_Secondary Logo No Icon Vector Original (PSD , PNG, JPG available)

L4_Asset Details Asset Description: Asset Document Title:

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(Left) 3 Spot Color Luna and Lara Logo No Icon Image L&L_3 Color_Secondary Logo No Icon Vector Original (PSD , PNG, JPG available)

L5_Asset Details Asset Description: Asset Document Title:

Format:

(Left) Vertical Full Color with Icon Image L&L_Full Color Logo + Icons_Vertical Vector Original (PSD , PNG, JPG available)

L6_Asset Details Asset Description: Asset Document Title:

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(Left) Horizontal Full Color with Icon Image L&L_Full Color Logo + Icons_Horizontal Vector Original (PSD , PNG, JPG available)

Path to this set of logos: Luna & Lara Brand/_Final Assets/_L&L_2010_Brand & Logos ...

Luna & Lara: 2011 Asset Guide: L&L LOGOS

L&L_Full Color_ Secondary Logo No Icon

L1_Asset Details Asset Description: Asset Document Title:

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LUNA & LARA LOGOS WITH STRAPLINES TM

TM

L&L_Full Color_ Logo and StrapLine 1

UBCCZﾃ傍!BQQMF

L7_Asset Details Asset Description: Asset Document Title: Format:

(Left) Full color Luna and Lara Logo and Strapline1 L&L_Full Color_Logo and Strapline1.ai Vector Original (PSD , PNG, JPG available)

L8_Asset Details Asset Description: Asset Document Title: Format:

(Left) Full Color logos on the Apple label L&L_Full Color_Apple Logo Vector Original (PSD , PNG, JPG available)

L9_Asset Details Asset Description: Asset Document Title: Format:

(Left) Full Color logos on the Strawberry label L&L_Full Color_Strawberry Logo.ai Vector Original (PSD , PNG, JPG available)

L10_Asset Details Asset Description: Asset Document Title: Format:

(Left) Full Color logos on the Natural label L&L_Full Color_Natural Logo.ai Vector Original (PSD , PNG, JPG available)

L&L_Full Color_ Apple Logo

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L10

Path to this set of logos: Luna & Lara Brand/_Final Assets/_L&L_2010_Brand & Logos ...

Luna & Lara: 2011 asset Guide: L&L LOGOs WitH strapLines

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L7

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LUNA & LARA BADGES USED ON THE BOTTLE L11

(Left) Badge assets used on the bottles Asset_Badges.ai Vector Original (PSD , PNG, JPG available)

Path to this set of logos: Luna & Lara Brand/_Final Assets/_L&L_2010_Brand Assets/ Asset_Badges, ai

Luna & Lara: 2011 asset Guide: L&L iMaGe badGes

L11_Asset Details Asset Description: Asset Document Title: Format:

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LUNA & LARA CHARACTER ASSETS L12

(Left) Character Assets Collection Character_Badges.ai Vector Original (PSD , PNG, JPG available)

Path to this set of logos: Luna & Lara Brand/_Final Assets/_L&L_2010_Brand Assets/ Asset_Character, ai and see: Asset_Character.jpg

L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : L & L C H ARACTER ASSETS

L12_Asset Details Asset Description: Asset Document Title:

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LUNA & LARA SECONDARY ASSETS L12B Tara’s Glow

Aquanaut Day Glow

Evening Glow

Sunset Glow

L12_Asset Details Asset Description: Asset Document Title:

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(Left) Character Assets Collection Character_Badges.ai Vector Original (PSD , PNG, JPG available)

L12B_Asset Details Asset Description: Asset Document Title:

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(Left) Secondary Assets Secondary_Badges.ai Vector Original (PSD , PNG, JPG available)

Path to this set of logos: Luna & Lara Brand/_Final Assets/_L&L_2010_Brand Assets/ Asset_Character, ai also see: Asset_Secondary.jpg

L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : L & L SEC O NDAR Y ASSETS

Tabby’s Glow

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LUNA & LARA DAILY DRINKING DIAGRAMS

L13_Asset Details Asset Description: Asset Document Title:

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(Above) Drink Daily Diagram L&L_DDD.ai Vector Original

L14_Asset Details Asset Description: Asset Document Title:

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(Above) Drink Daily Diagram with Upward Eyes Variation L&L_DDD2.ai Vector Original (PSD , PNG, JPG available)

Path to this set of Assets: Luna & Lara Brand/_Final Assets/_L&L_2010_Brand Assets/ Asset_DDD, ai

L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : L & L DAI LY DRIN K IN G DIA G RA M S

L13

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LUNA & LARA: NATURAL LABEL L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : L & L NATURA L L ABE L

L15_Asset Details Asset Description: Asset Document Title:

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(Above) Character Assets Collection Luna&Lara_Natural_Label_Outlined.ai Vector Original (PSD & JPG available)

Path to this set of logos: Luna & Lara Brand/_Label Assets/_L&L_2010_LabelAssets/ Luna&Lara_Natural_Label_Outlined ai

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LUNA & LARA: APPLE LABEL

L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : L & L APP L E L ABE L

L16_Asset Details Asset Description: Asset Document Title:

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(Above) Character Assets Collection Luna&Lara_Apple_Label_Outlined.ai Vector Original (PSD & JPG available)

Path to this set of logos: Luna & Lara Brand/_Label Assets/_L&L_2010_LabelAssets/ Luna&Lara_Apple_Label_Outlined ai

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LUNA & LARA: STRAWBERRY LABEL

(Above) Character Assets Collection Luna&Lara_Straberry_Label_Outlined.ai Vector Original (PSD & JPG available)

Path to this set of logos: Luna & Lara Brand/_Label Assets/_L&L_2010_LabelAssets/ Luna&Lara_Stawberry_Label_Outlined ai

L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : L & L STRA W BERR Y L ABE L

L17_Asset Details Asset Description: Asset Document Title:

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LUNA & LARA AND EAUVOLUTION SIGNATURE FONTS Variex Light ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙ …æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ Variex Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙ ∆…æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ Variex Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙ …æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ Suburban Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙∆…æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ Suburban Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙∆…æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷

BODYCOPY FONTS ITC Kabel and Helvetica Neu SYSTEM FONTS Tahoma Regular and Bold

CORPORATE FONTS

ITC Serif Light ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙ …æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ ITC Serif Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙ ∆…æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ ITC Serif Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙ …æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ ITC Serif Extra Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙∆… æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ ITC Serif Heavy AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙∆… æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷ ITC Serif Heavy AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+[]{};’:”,.<.¡™£¢∞§¶•ªº–≠œ∑´®†¥˙∆… æåß∂ƒ©˙Ω≈ç√∫˜µ≤≥÷

SYSTEM FONTS Path to this set of Fonts: Luna & Lara Brand/_Final Assets/Signature Fonts

Verdonna Regular and Bold (No Italics) Path to this set of Fonts: Luna & Lara Brand/_Final Assets/Signature Fonts

L u n a & L a r a : 2 0 1 1 A s s e t G u i d e : L & L + E a u v ol u t i o n SI G NATURE F O NTS

DECORATIVE HEADER FONTS

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EauVolution Logo Assets

(Left) 2010 EauVolution Logo Variations EauVolution_2010 Logos Vector Original

Path to this set of logos: Luna & Lara Brand/_Final Assets/_L&L_2010_Brand Assets/ EauVolution_2010 Logos

E a u Vol u t i o n : 2 0 1 1 A s s e t G u i d e : E a u Vol u t i o n L ogo A s s e t s

Asset Details Asset Description: Asset Document Title:

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A PRODUCT BY

find yourself within

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W W W. L U N A A N D L A RA . C O M

©2011 LUNA & LARA ALL RIGHTS RESERVED find yourself

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within

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find yourself within

find yourself within

C R E AT I V E B R A N D I N G A N D PA C K A G E D E S I G N B Y D E C H AV E Z D E S I G N . C O M

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