MARCH-APRIL 2019
www.decadirect.org
DECA DIRECT
TRAVEL LIKE A PROFESSIONAL
DISCOUNTS, LIFE SKILLS AND HOTEL MAGIC
ARE YOU READY FOR ORLANDO?
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TABLE OF CONTENTS EDITORIAL Publisher Frank Peterson Managing Editor Hayley Pettey Advertising Cindy Allen Design Shawna Hession
DECA EXECUTIVE OFFICERS President Andrew Weatherman North Atlantic Region Vice President Rachel Lynch Central Region Vice President Nick Matthews Southern Region Vice President Dylan Heneghan Western Region Vice President Jonathan Wilson
COLLEGIATE EXECUTIVE OFFICERS
OH, THE PLACES YOU’LL GO (AT DECA CONFERENCES)
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5 PODCASTS TO DOWNLOAD NOW
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14 WHY SHOULD YOU CHOOSE HOSPITATLITY
Vice President Allison Brown Vice President Jack Evans Vice President Andy Stebbins Vice President Dennis Williams
BOARD OF DIRECTORS
EDITORIAL CORRESPONDENCE DECA Direct Magazine 1908 Association Drive Reston, Virginia 20191-1594 communications@deca.org
DECA Direct (ISSN 1080-0476) is published four times each year—September/ October, November/December, January/ February and March/April. Copyright ©2019 by the Distributive Education Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights reserved. Annual non-member subscription rate is $5.00. Periodicals postage paid at Herndon, Virginia and additional mailing offices. $1.00 of membership fee goes toward subscription to DECA Direct, a publication of DECA, (USPS 566-200), Volume 7, Number 4. Postmaster—Send form 3579 for change of address to: DECA Direct, 1908 Association Drive, Reston, Virginia 20191-1594.
HEADQUARTERS
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16 HOW TO HANDLE BURNOUT
AGAINST THE ODDS
CHAPTER BUZZ
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CLASSROOM CONNECTION
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President Jacklyn Schiller President-Elect Curtis Haley Secretary Dave Wait Treasurer Olga Plagianakos Members Shannon Aaron, Ginger Hill, Mary Peres, John Stiles National Advisory Board Chair M. Andy Chaves Ex-Officio Members Frank Peterson, Richard Faulkner
This issue of DECA Direct includes instructional content focused on the following performance indicators from National Curriculum Standards: •
Describe the use of technology in customer relationship management (CR:018) (SP)
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Adapt communication to the cultural and social differences among clients (CR:019) (CS)
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Explain how organizations adapt to today’s markets (EC:107) (SP)
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Explain the use of feedback for personal growth (EI:003) (PQ)
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Explain the concept of leadership (EI:009) (CS)
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Explain the nature of organizational culture (EI:064) (SP)
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TRAVEL LIKE A PROFESSIONAL HIGH SCHOOL DIVISION PRESIDENT @DECA_Andrew
MAR APR 1
Advocacy Campaign due Association Administrator of the Year Award recipients due Association Chapter Advisor of the Year Award recipients due ICDC competitors’ final membership eligibility
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Advisor scholarship applications postmark deadline Executive Officer Candidate applications due
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ICDC registration and hotel rooming list/ deposit due from chartered associations
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Piper Jaffray Taking Stock with Teens Spring Survey ends
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DECA International Career Development Conference Orlando, FL
Whether you are traveling to a DECA competition, conference or job interview, business travel is inevitably challenging. Have no fear. These quick tips will make traveling a breeze so that you can focus on presenting your best self when you arrive. 1. PLAN AHEAD We’re all guilty of waiting until the last minute, but even just a little preparation can make a world of difference. When crunched for time, you are more than likely going to forget something (or severely overpack because you don’t know what you actually need). Check the weather in your destination, do some laundry and stock up on your travel must-haves. Doing all of these things will make the physical packing so much quicker and easier. Then, you can spend the evening before departure perfecting your airplane playlist. 2. MAKE A LIST Packing for a business trip or competition requires unique items. Imagine landing in Orlando and realizing you forgot your DECA blazer, or arriving at your interview without your résumé. Being away from home means not having access to everything you’re accustomed to, so do some serious brainstorming in the days before your trip. Write down everything you’ll need to bring, including clothes, toiletries and any materials you need for meetings or presentations. 3. ARRIVE EARLY Many factors can impact your travels. You might hit traffic driving to an office or hit long lines at airport security. Don’t risk being late or missing your flight. Give yourself plenty of time to get everywhere on time so that you can remain calm and present yourself as a punctual professional when you arrive. 4. USE YOUR TIME WISELY Traveling inevitably means downtime. Whether you’re waiting at the airport or sitting on a train, think about how you can use your time to better yourself for what’s ahead. This might mean listening to a motivational podcast, studying for your upcoming event, or reviewing information about the company you are meeting. Use this travel time to your advantage and you’re sure to impress the judge or interviewer you meet at your destination. Throughout this issue, you’ll find more travel tips and resources. Whether you’re heading to a job interview, business meeting or a DECA conference, flip through these pages to make sure you are #ReadyForIt.
MARCH-APRIL | 2019
ANDREW WEATHERMAN
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DISCOUNTS, LIFE SKILLS AND HOTEL MAGIC COLLEGIATE DECA VICE PRESIDENT @cdecavpandy
MAR APR 1
Association Administrator of the Year Award recipients due Association Chapter Advisor of the Year Award recipients due
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Executive Officer Candidate applications due
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Advocacy Campaign submission deadline
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Collegiate DECA ICDC registration due (to DECA Inc.) Collegiate DECA ICDC hotel reservations due to Hilton Orlando Lake Buena Vista
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Online testing for Collegiate ICDC begins
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Recipients of student, advisor and chapter recognition announced
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Online testing for Collegiate DECA ICDC ends
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Stock Market Game ends—Round 2
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Collegiate DECA International Career Development Conference Orlando, FL
Who doesn’t like to travel? Throughout this issue of DECA Direct, you may read stories that inspire you to book a plane ticket, pack your bags and embark on a new adventure as quickly as you can. If you’re like me, you’ll be sure to do some research to find the coolest affordable place to stay in your destination. If you’re a foodie, you’ll also research the best places to eat along the way. What if you could satisfy your love of travel, hotels, and food every day of your career? Well, you can! If you relate to my love of travel and have a passion for it, then you should definitely consider a career in the hospitality and tourism industry. I have been working in hotels for just over two years now, and I never want to leave. The things I have learned, the fun I get to have every day at work, and the extreme benefits of working in the industry are what have made it such a wonderful experience for me. Are you intrigued? Turn to page 20 in this issue to hear my thoughts on why you should consider a career in hospitality. As the summer months approach, you are probably preparing to travel in some capacity. Maybe you are packing for #CDECAICDC in Orlando. Perhaps you are taking a cross-country road trip after graduation. You might be getting ready to start your college journey in a new city or state. Some of you are probably heading to interviews and securing job offers across the globe. Wherever the summer takes you, remember that DECA is here. You can keep up with Collegiate DECA on social media, make a GroupMe to stay in touch with your chapter, seek out the Collegiate DECA members on your new college campus and so much more. Your greatest achievements and adventures await, but you don’t have to do it alone. Utilize the networks that DECA provides and go be great.
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ANDY STEBBINS
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ARE YOU READY FOR
WORLD CLASS THEME PARKS. ABUNDANT SUNSHINE. A CULTURE OF HOSPITALITY. Orlando is consistently among America’s most popular travel destinations. In 2016, Orlando welcomed 68 million people, and by 2020 that number is expected to surpass 75 million.
TOURISM STATS: Each year in Central Florida, tourism is responsible for approximately: •
$66 billion in economic impact
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$41.8 billion in visitor spending
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$5 billion in state and local tax revenue
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437,000 jobs
ORLANDO BY THE NUMBERS: •
Home to seven of the 10 most attended theme parks in the United States.
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Home to the four most visited water parks in the United States.
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Orlando has been named the number one meeting destination in the country for five of the last six years.
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More than 450 hotels, more than 120,000 guest rooms.
In addition to the theme parks, award-winning food scene, versatile shopping and hidden gems, Orlando continues to offer new, unique experiences for visitors that create cherished memories.
MUST-SEE ATTRACTIONS UNIVERSAL ORLANDO RESORT UNIVERSAL CITYWALK: At the entrance of both Universal Studios Florida and Universal's Islands of Adventure, Universal CityWalk is home to the giant "Universal" globe. WIZARDING WORLD OF HARRY POTTER: Too wildly imaginative and expansive to be contained by any one theme park, The Wizarding World of Harry Potter is split between Diagon Alley at Universal Studios Florida and Hogsmeade at Universal’s Islands of Adventure. FAST & FURIOUS SUPERCHARGED: This ride takes you on a thrilling experience alongside your favorite characters from the franchise as they try to escape danger with exhilarating car chases.
WALT DISNEY WORLD
SEAWORLD
TOY STORY LAND: This is a colorful world in Disney's Hollywood Studios, opened in summer 2018 and features two new themed attractions, "Slinky Dog Dash" and "Alien Swirling Saucers."
INFINITY FALLS: This exciting new ride at SeaWorld Orlando debuted summer 2018. Thrilling rapids in roar through the brand new rainforest river experience, while adventure-seeking guests plunge down the world's tallest river rapid drop.
PANDORA: The World of AVATAR is the largest in Animal Kingdom's history, features floating mountains, bioluminescent rainforests and a Banshee flying attraction, as well as new after-dark entertainment. STAR WARS GUIDED TOUR: A new add-on seven-hour VIP experience at Hollywood Studios. This experience includes two stage shows, "Star Wars: A Galaxy Far, Far Away" and "March of the First Order," as well as the nighttime spectacular, themed dining experiences, character meet-and-greets and more.
WATER DESTINATIONS
Food halls are hitting Orlando and the surrounding burbs. Don't know what they are? Eater describes food halls as "multi-faceted, typically indoor markets showcasing a variety of local food vendors and artisans." Simply put - it's a place to eat almost every day without getting bored. It's a gathering spot, a hub of activity. EAST END MARKET Orlando's first true communal food market is nearing its fiveyear anniversary. This two story market has three restaurants, coffee shop, bread shop, cookie shop and a large outdoor seating area.
HEIGHTS PUBLIC MARKET Inside Armature Works in Tampa - the 22,000 sq-ft industrial market features an open floor plan with communal seating surrounded by restaurants showcasing the top chefs and restaurateurs in the Bay Area.
MARKET ON MAGNOLIA This is the only food hall in downtown; it's small in size but mighty in taste. This two-story space serves up flavorful poké bowls, Neapolitan pizza and an array of sandwiches and other easily shared bar food.
PLANT STREET MARKET 20 vendors including food, coffee, butcher, clothing, honey and restaurants. On any given weekend you'll find the expansive patio packed with locals and live music.
LAKE EOLA At the center of the city is Lake Eola, a nearly one-mile (1.9km) lake that is the focal point of the city. At night, the iconic fountain is lit up in a rainbow of colors and on select nights, a fountain show synchronized to music will play. COCOA BEACH Even though Orlando is in the center of the state, Florida is still a pretty skinny state, meaning the beach is only an hour away. Cocoa Beach is a great place to dip your toes in the sand, and experience the Atlantic Ocean. Cocoa Beach is also known for great surfing. SWAMPLAND With Orlando being located in the center of the state, it has immediate access to pure swampland. The best way to experience these swamps is on an airboat tour. The best tours will literally show you hundreds of alligators, and make you feel like you are on a live action filming of the show “Swamp People.”
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FOOD HALLS
KRAKEN UNLEASHED: SeaWorld's first digitally enhanced ride experience. This thrill ride takes guests on a deep sea mission alongside sea creatures inspired by extinct and legendary animals of the past, including the mighty Kraken.
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HYDRATE Bringing your own water bottle will help keep you hydrated and save you money during your travels and throughout your whole trip. If traveling by air, carry an empty water bottle to ease through security and avoid paying airport prices for refreshments.
SNACK ATTACK There are many reasons to bring your own snacks on a trip. You never know the options you will encounter throughout the trip. (Especially if you are picky or have a special diet, don’t leave this to chance!) When traveling with your DECA chapter or any other group, you aren’t always in control of the schedule or the plan. Keep a few granola bars handy for those times when your group opts to practice through dinner and your stomach starts to growl.
KEEP IT CLEAN Germs are inevitable when traveling. Plus, your immune system is at a higher risk when you are in a different environment, likely getting less sleep. Networking is one of the perks of traveling to a conference, but it also means shaking a lot of hands. Keep yourself safe from sickness by bringing your own hand sanitizer or disinfecting wipes.
DRESS FOR SUCCESS
POWER UP
MARCH-APRIL | 2019
Look for professional clothing that won’t wrinkle and can easily be mixed and matched. Unsure how to fold a blazer? Lay the blazer face down and fold it in half so that its shoulders are touching. Now fold one half of the jacket inside out, so that its liner is exposed. Make sure both sleeves are smooth and flat, and then fold the bottom up to meet the top. It will now be a slender, rectangle ready to be laid down into your bag.
Make sure that every device you are bringing has its accompanying charger. Think strategically when you pack about which items you might need to access quickly during your travels. You don’t want to realize your headphones are in the overhead bin when the captain has already turned the fasten seatbelts sign on. To organize cords for travel, you can buy an organizer with elastic compartments or use household items like binder clips or rubber bands to keep your wires tidy. 9
Oh, the places you’ll go (at deca conferences)
Atlanta Originally a railroad town that served as a gateway to more remote corners of the Southeast, the vibrant city is now the largest in Georgia and remains a crucial transportation hub. Home to world-renowned chefs, entrepreneurs and media moguls, Atlanta’s magnetic charisma is grounded in its historic roots, but enhanced by its present-day charm and amenities. Atlanta might be an urban metropolis, but it’s only about 90 miles from the Blue Ridge Mountains, so pack some hiking gear and comfortable walking shoes so you can explore the surrounding natural attractions. The city itself also boasts several scenic parks and walking trails. The developing BeltLine (a historic 22-mile railroad corridor that is being transformed into a network of green spaces) is one outdoor jaunt every visitor should experience. High Museum of Art, Georgia Aquarium (the largest in the hemisphere), World of CocaCola, Piedmont Park, the College Football Hall of Fame
Summer average of
Winter average of
89°F 52°F
Nashville Nashville is known for country music, but this bustling city offers so much more. The Cumberland River runs right through downtown, offering scenic views from its pedestrian bridge. Travel to Nashville and see this iconic city’s gorgeous classical and Neoclassical architecture (it’s also called “the Athens of the South” for its abundance of higher-education institutions). Its culinary scene—which extends far beyond fried food—is making waves not just on a national level, but globally, too. And Nashville boasts some of the best—if not the best—music you’ll find anywhere. As the state capital, Nashville sits right in the middle of Tennessee, a state with Memphis on its western edge and the Great Smoky Mountains straddling the eastern border. The most visited national park in the country, Great Smoky Mountains draws more than 10 million visitors a year thanks to its central locale, abundant wildlife and network of biking and hiking trails.
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89°F 47°F
Washington D.C. You’ve learned about America’s capital city in textbooks, but there’s nothing like seeing the real thing up close—when you visit Washington, D.C., you experience so much more than a portal to the past or a glimpse at the flexing power of government. John F. Kennedy may have once panned D.C. for its “Southern efficiency and Northern charm,” but recent years have secured its place as a world-class cultural capital. D.C. is revered for its astonishing collection of museums and historical troves, as well as a serious music and culinary scene. John F. Kennedy Center for the Performing Arts, National Air and Space Museum, International Spy Museum, United States Holocaust Memorial Museum, the National Mall
Summer average of
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Country Music Hall of Fame, Grand Ole Opry, Ryman Auditorium, The Bluebird Cafe, The Parthenon
Winter average of
89°F 29°F 11
Anaheim As a city built on imagination, Anaheim is where all of your inner enthusiasts can have their day. Visit Anaheim and discover an atmosphere where hip hangouts and hidden gems inspire animated attitudes from visitors and locals alike. From the magic of Main Street to a collective of one-of-a-kind flavors, scenes, sights, and sounds ― we invite you to experience the authenticity of all things Anaheim and come hang with us. Disneyland, Anaheim Packing District, House of Blues, City National Grove of Anaheim
Baltimore
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92°F 68°F
Nestled on the Chesapeake Bay, Baltimore has evolved from one of America’s most important port towns into one of Maryland’s most popular tourist destinations. Known as Charm City, Baltimore has a buzz that will make you fall in love with its vibe. With the world-famous Inner Harbor, renowned museums and attractions, award-winning restaurants, a locally loved music scene, and hip and historic neighborhoods, Baltimore is a truly authentic American city. Inner Harbor, National Aquarium, Oriole Park at Camden Yards, the Walters Art Museum, B&O Railroad Museum, American Visionary Art Museum
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Winter average of
89°F 43°F
Chicago A city of neighborhoods, Chicago is wholly unique and no matter where you go, each part has its own draw: the buzzing Loop downtown and upscale River North, artsy Wicker Park, and scholarly Hyde Park. Add to that some of the world’s best architecture and museums, a thriving music and dining scene, and its multicultural make-up, and you’ll see why for many, the Second City is second to none. 360 Chicago, the Bean, Lincoln Park Zoo, Millenium Park, the Art Institute of Chicago
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84°F 31°F
San Diego San Diego has a healthy dose of sunshine, a cool surf-town scene, and handsdown the best Mexican food north of the border. Best known for its pristine, year-round weather, illustrious surf spots, beautiful beach towns, and its world-famous zoo, San Diego is full of attractions. You’ll also find a flourishing restaurant scene, museums, and the energetic Gaslamp Quarter within city limits. Beaches and boardwalks (La Jolla, Del Mar. Mission Beach, Pacific Beach), Balboa Park, San Diego Zoo, Seaport Village, Torey Pines Gliderport
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Winter average of
76°F 65°F
SKYSCANNER
GOOGLE MAPS
No matter your service provider or roaming restrictions, WhatsApp helps you keep up with everyone from fellow travelers to your parents back home. The app allows you to call and text on WiFi, saving you hefty data and roaming charges.
There are a ton of GPS options out there, but for travel, we prefer Google Maps. The app allows you to download an area and turn your location on without using data (which is especially helpful if you are traveling abroad!) Plus, the app is set up to seamlessly provide directions whether you are walking, driving or taking public transportation.
MYTSA It’s not the most glamorous-looking app in the world, but MyTSA — the official app of the Transportation Security Administration — can save you from some anxious moments getting to your flight. MyTSA’s star feature is the ability to check wait times at security checkpoints at key airports.
GOOGLE TRIPS Google Trips turns your smartphone into an all-in-one travel assistant, consolidating travel itineraries and reservations from your emails into automatically sorted trips. In addition to logistics, Google Trips also provides recommendations, suggested day plans, and related local sights and attractions based on your tastes, interests and local travel tips.
HOPPER Hopper allows you to take trip planning to the next level. The app uses predictive algorithms and historical data to forecast when prices to your destination will be the lowest, when they’re likely to change and the best time to buy a ticket for a particular date.
FLIO If you are traveling by air, FLIO is a mustdownload app to help navigate crowded, confusing, hectic airports across the globe. FLIO provides you with airport maps, shuttle information, a boarding pass scanner, a flight tracker and details on everything from parking to lounges – all in your pocket.
MARCH-APRIL | 2019
MAKE TRAVELING EASIER WITH THESE APPS.
Find cheap flights fast! With Skyscanner, you can search for a trip based on your specific preferences and needs including travel times, preferred airports, number of stops and more. Set a price alert and Skyscanner will email you when the price of your trip changes so you can book at the optimal time! What sets Skyscanner apart? The user-friendly app compiles all airlines, including those usually excluded from other flight searches.
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PODCASTS TO DOWNLOAD NOW
ACROSS THE GLOBE OR ACROSS TOWN, NO MATTER WHETHER YOU ARE TRAVELING, walking to your destination or catching a flight, you need a way to pass the time. Sure, music is great, but sometimes you need to mix it up. Podcasts are a travel essential. Some podcasts tell you a great story while others will surely make you laugh. Others allow you to pursue a passion or learn more about pretty much anything under the sun. For your upcoming travel, we’ve compiled a list of podcasts to inspire your entrepreneurial spirit.
If you are working on developing your leadership skills…
ENTRELEADERSHIP If becoming a better leader is a priority, subscribe to EntreLeadership, a podcast that features guests including Mark Cuban and Simon Sinek. Tackling topics ranging from company culture to money, host Ken Coleman masterfully leads interviews, bringing out thoughtful insights and helpful advice that will benefit almost every entrepreneur. START HERE: #75 Simon Sinek | Why Leaders Eat Last
If you want stories of grit and success…
HOW I BUILT THIS Guy Raz dives into the stories behind some of the world's bestknown companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. From the dorm room where Warby Parker began to the heart-warming success of Kate and Andy Spade, this podcasts covers a lot of ground and personalizes the companies you already know and love. Hear how they stumbled and persevered to get where they are now. START HERE: Instagram | Kevin Systrom & Mike Krieger
If you want to dig deep with the best of the best…
SCHOOL OF GREATNESS Episodes range from interviews with incredible world-class game changers in entrepreneurship, health, athletics, mindset, and relationships, to solo rounds with the host, Lewis Howes, and the once a week listener-favorite, the 5 Minute Friday format. START HERE: Kobe Bryant | Mamba Mentality and the Mind of a Champion
If you want variety…
TED TALKS DAILY Like the TED Talks you’ve seen online, but on the go! Hear thoughtprovoking ideas on every subject imaginable -- from Artificial Intelligence to Zoology, and everything in between -- given by the world's leading thinkers and doers.
If you want a combo of inspiration, entertainment and learning…
THE TIM FERRISS SHOW Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages. Newsweek calls him "the world's best human guinea pig," and The New York Times calls him "a cross between Jack Welch and a Buddhist monk." In this show, he deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics and tricks that you can use.
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START HERE: How boredom can lead to your most brilliant ideas
START HERE: #210 Becoming the Best Version of You 15
HEADQUARTERS BETHESDA, MD
W
ith 30 brands and more than 6,500 properties in 127 countries, Marriott International is a leading corporation in the hospitality industry.
This January, Marriott International opened its doors to DECA. We spent the day touring the headquarters in Bethesda, Maryland, learning about trends and innovation in the hospitality industry, experiencing Marriott’s Innovation Labs and Test Kitchen, and engaging with Marriott executives.
HISTORY OF OPPORTUNITY Anyone who walks into Marriott International’s headquarters can quickly see that the company values its history and they’ve worked to incorporate that history into the workplace. A timeline on the wall shows the company’s trajectory, starting with the A&W root beer franchise where it all began. In 1927, J. Willard Marriott and his new wife, Alice, drove their Model T from Utah to Washington, D.C. Proving his opportunistic nature and entrepreneurial spirit right away, J.
Willard knew exactly what business would thrive in the hot and humid D.C. air. They opened The Hot Shoppe, a nine-seat root beer stand, where patrons could get an icy mug of root beer for a nickel. As the seasons changed, the franchise grew quickly, adding hot food to the menu and opening new locations across the East Coast. It ultimately became the first fast food business, offering milkshakes and burgers to customers in their cars. Ten years later, they got their first taste of the travel industry when J. Willard noticed that many travelers would come to their restaurant for takeaway items, like coffee and muffins, before catching flights. Hot Shoppes began delivering boxed lunches to passengers at Hoover Airport, making it the first inflight airline catering company. Marriott made its historic shift to the hotel industry in 1957 when Bill Marriott opened the world’s first motor hotel in Arlington, VA. Over the next 25 years, Marriott became a diverse global enterprise, and Bill Marriott became a visionary CEO whose leadership transformed the hospitality industry.
1927 Newlyweds J. Willard and Alice S. Marriott, along with business partner Hugh Colton, open the first A&W root beer franchise in Washington, D.C., named “Hop Shoppes.”
1969 Marriott opens its first international hotel in Acapulco, Mexico.
1937
1972
“In-flight” airline catering debuts when Hot Shoppes begins delivery of boxed lunches to passengers at Hoover Airport, south of Washington, D.C.
Marriott partners with Sun Line, becoming the first lodging company to enter the cruise business.
MARRIOTT’S CORE VALUES When asked about leadership, Ms. Harrison’s response was a simple question, “what do you think?” She went on to say that this is a lesson she learned from her father, former CEO and current Executive Chairman of the Board of Marriott, J.W. Marriott, Jr. Her dad would tell her these were the four most important words in leadership. Good leaders give people the opportunity to express their opinions. “We value our people at Marriott. We want to give them a voice and let them know they matter.” PUT PEOPLE FIRST PURSUE EXCELLENCE ACT WITH INTEGRITY EMBRACE CHANGE SERVE OUR WORLD
CONTINUING THE TRADITION Marriott’s history does not live in the past. The foundation that was built in still lives on today. Debbie Marriott Harrison, Global Officer, Marriott Culture and Business Councils, is the granddaughter of Marriott International’s founders. She is passionate about the company’s culture, sharing that they aim to live out the same mission today – to open doors of opportunity. Her grandfather used to say that “if you take care of your employees, they’ll take care of your customers.” Marriott’s core values are evidence of the original priorities living on today.
1983
1987
Marriott debuts lodging for business travelers with the first Courtyard hotel.
Marriott acquires Residence Inn and pioneers the extended-stay lodging business.
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We value our people at Marriott. We want to give them a voice and let them know they matter.”
1984
1988
The first JW Marriott, named in honor of founder J. Willard Marriott, opens in downtown Washington, D.C.
Marriott opens its 500th hotel in Warsaw, Poland, the first westernmanaged hotel in Eastern Europe.
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# NOW TRENDING MARRIOTT’S MARKETING COMMAND CENTER On the ground floor of Marriott’s headquarters, there are pieces that welcome you like any other office building – a reception desk, modern couches, hallways and stairs leading to offices and conferences spaces. Any visitor is sure to be drawn to the space set off to the right. Glass walls, flashing screens and a selfie stand – this is M Live, the social media hub of Marriott. This glass-enclosed social nerve center houses a dozen Marriott employees and even more screens displaying realtime action around the globe. Take one glance around and you’ll see scrolling Twitter feeds and Instagram photos, graphs and charts of data, digital maps with yellow dots. While overwhelming to an outsider, Katie Gantt, Digital Content Producer for Marriott International, gave us the inside scoop.
KEEPING UP WITH THE PROPERTIES With the use of a technology called geo-fencing, they can see every public posting on a social-media platform done from within their properties. For example, if someone posts a wedding or engagement photo from one of their properties, the M Live team will reach out and contact the front desk to let them know. The hotel will often then reach out to the customers and give them a room upgrade, a special dinner — something to show that Marriott values them. If a guest posts about a concern or an issue with their stay, the staff sees it and reaches out directly.
KEEPING UP WITH THE TRENDS Much like within other departments of Marriott, the M Live team is looking for opportunities. They constantly keep up with
what’s trending so that they can better engage with guests around the globe. At the peak of the Pokémon craze, one man posted about being the first person to catch all the Pokémon in the U.S. Marriott reached out to sponsor his international quest with free hotels in Paris, Hong Kong and Sydney.
KEEPING IT REAL Gantt noted that one of the goals of M Live is to have Marriott’s brand be part of the real, personal conversation. Social media is nonstop. They work round the clock to sift through guests posts from Marriott properties around the world. They see it as an opportunity to truly engage with their guests, even if they
1997
2004
Marriott acquires Renaissance Hotel Group, doubling Marriott’s presence overseas.
The first Bulgari Hotels & Resorts property opens in Milan, Italy.
1999
2009
Marriott acquires ExecuStay corporate housing company.
Marriott launches Autograph Collection, a new brand of upscale and luxury independent hotels.
DECA SPOTLIGHT DECA ALUMNI SPOTLIGHT: RAY BENNETT
are thousands of miles away in their Bethesda, MD office. With a constant flow of information and minute-by-minute data tracking, Marriott is able to identify trends and create new content based on those trends across the Marriott brands, securing a spot as a leader in the digital space. Plus, M Live operates in service of Marriott’s core values. The goal is simple – to enhance the experience of their customers.
Ray Bennett has been Chief Global Officer of Global Operations at Marriott International, Inc. since June 2015. Mr. Bennett is responsible for the design, development and deployment of products and services for all lodging brands across Marriott’s 6,700 hotels globally at Marriott International, Inc. After working for a major hotel brand for 18 years, travel is a big part of Bennett’s life. Looking back, though, that hasn’t always been the case. In fact, it wasn’t until he qualified for ICDC that he got to experience the world he now knows so well. “My first time really traveling was to ICDC in Houston,” Bennet says. “It was my first time out of Detroit, my first time on a plane. DECA really opened my eyes to the opportunities that were out there.” Bennett took home DECA Glass for accounting and he began his career in that same field. He entered the hospitality industry through food and beverage. Bennett was running a Pepsi manufacturing plant in the late ’90s when a friend recruited him to run the eastern half of Marriott International’s food distribution company, which supplied and transported food for Marriott hotels and other clients. When Marriott began selling off the remnants of its food distribution business in 2003, Bennett was tasked with something new: learning the hotel industry inside and out.
The more experiences you have, the greater chance you have of finding things you are passionate about.”
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2015
2012
Marriott International acquires Delta Hotels and Resorts®; Becomes the Largest Full-Service Hotelier in Canada.
Arne Sorensen becomes President and CEO of Marriott International.
2016 2013 Marriott debuts MOXY HOTELS – The company’s first entry into the economy tier, three-star hospitality segment in Europe.
Marriott International acquires Starwood Hotels & Resorts, creating the world’s largest hotel company with 5,700+ properties offering more than 1.1 million rooms across 30 brands in over 110 countries.
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WHY SHOULD YOU CHOOSE HOSPITALITY?
T
here are countless reasons to pursue a job in hospitality, including the great range of career options, the extraordinary benefits and the work environment. The career paths you can take in the hospitality industry are almost endless because the industry encompasses a broad variety of businesses. From hotels to casinos, restaurants to airlines, and more, the industry offers something for every student! Not only does it have something for everyone, but the benefits are amazing. Most restaurants, hotels, airlines, etc. offer deep discounts on their products and services to employees who wish to use their services outside of work. This means you could save thousands of dollars per year whether your discounts are on hotels, airfare and/or food. I rarely have to worry about the cost of hotels while I travel, since the discount I can secure with the large hotel company I work for is very substantial. I even can extend discounts to my friends and family members! I receive food discounts on-property whenever I stay at one of our hotels, which is great, because I always find myself wanting to try a ton of local food when I’m out of town.
HOW IS THE EVERYDAY EXPERIENCE IN THE INDUSTRY? It’s absolutely wonderful. Whether you’re in a hotel, a restaurant, or an airplane, your main job in hospitality is to take care of people. It’s work that you can feel good about and really have fun. It’s such a dynamic and special environment to work in because of why your customers are there, the variety of people you get to serve, and the building where you get to work. I like to try and work “hotel magic” to make guests’ days special, and it’s always rewarding to see them have a great vacation because of something you did. I spoke with a couple of high school and collegiate DECA members about their experience in the industry, and they agree that it’s great, and that DECA helped prepare them for it. “Overall, I love my job.” Dan D. of Virginia DECA, who is a host in a restaurant of a retirement home (also part of the industry!) shared with me.
WHAT HAVE I LEARNED WORKING IN THE INDUSTRY? The biggest and most important thing I’ve learned is that it is crucial to offer quality service no matter what the situation may entail. This is hard sometimes, especially if you have a guest in front of you who seems to be irate for no reason, but you need to remain calm. It will make many situations better, and could turn an angry guest into a happy one. Even if you can’t resolve the situation perfectly-- and this will happen many times-- remaining calm in the face of a stressful situation will help you move up in the industry and in life, since it’s a vital skill to have. Other things I have been able to learn, thanks to the industry, include cultural awareness, people skills, crisis management skills (try keeping 500 guests calm when the fire alarm goes off at midnight!) and creativity.
HOW CAN YOU ENTER THE INDUSTRY AND SET YOURSELF UP FOR SUCCESS?
communication and problem-solving skills. If you have given your ultimate goals in the industry much thought, talk about them and how you’re excited about the opportunity for this first hospitality job. Once you’re in the industry, it’s very helpful to join and be active in local, state and national professional organizations within the industry. These can help you meet new people, learn new skills and attain helpful certifications. If you’re not in college yet, consider applying to somewhere that has a robust hospitality program. Where in DECA try out events such as Hotel and Lodging Management and Restaurant and Food Service Management. The hospitality industry is by far the best industry for people to work in who like to travel, take care of people, stay in hotels and/or help people. The skills you can learn, benefits you can enjoy, and everyday work you get to do make it an exciting industry to have your career in! I hope that you are now aware of how great the hospitality industry can be for many people, and what it’s like in real life. Happy travels!
Send job applications to local hotels and restaurants to begin, of course. Put related experience and skills on your résumé, for example, your previous travel experiences could help with a hotel job, because it may demonstrate to employers that you have some background knowledge on how hotels work. When you get an interview, focus on demonstrating your
The hospitality industry is by far the best industry for people to work in who like to travel, take care of people, stay in hotels and/or help people.” ANDY STEBBINS | Collegiate Division Executive Officer
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HOW TO HANDLE
IT HAPPENS TO ALL OF US. You’re on page 17 of your 20-page project, you’ve been studying for weeks for the role-play and test, or you’ve led a couple of workshops for your chapter. You’ve been working hard, and it’s getting closer and closer to CDC. For some reason, your progress starts slowing down, and you’re feeling burned out before you even set foot in your presentation room. This seems to happen to members every year. As a fourth year DECA veteran, here are some tips I use to handle the burnout phase.
BURNOUT HAPPENS WHEN YOU AVOID BEING HUMAN FOR TOO LONG.”
1. ALLOW YOURSELF TO TAKE A BREAK Initially, I was going to call this article “How to Avoid Burnout,” then I realized it’s unavoidable for most of us. It’s natural to feel tired, and it’s normal to doubt yourself. When you hit a roadblock in your progress, take a break! Often, when you try to keep working when you’re already overworked, it just makes the problem worse. Allow yourself to adequate time to get things done (this may require some time management) and expect some drawbacks throughout the process.
2. SET REASONABLE EXPECTATIONS FOR YOURSELF Fun Fact: No one becomes an expert at anything overnight. I’m sure you’ve heard it before, but you have to set measurable goals for yourself to improve your DECA performance. Don’t cram study into excessively long sessions. An ideal study session is no longer than 1-1.5 hours (in my opinion).
3. REFOCUS When you’re bogged down with work and just about everything is stressing you out, remember why you’re competing. Hard work and self-improvement are rewarding, so while it might seem like the hours you dedicate seem pointless, that couldn’t be farther from the truth. For example, I love competing in chapter projects because it makes a real impact in my school and community. Whenever I get discouraged with my chapter project, I remember the people that my team is serving and project’s greater purpose. By having perspective, it will be much less stressful to get things done.
4. MINIMIZE OR ELIMINATE THE SOURCE (IF POSSIBLE)
5. DON’T BE TOO HARD ON YOURSELF As stated before, it’s natural to feel tired, and it’s normal to doubt yourself. You don’t have to be feel bad for becoming overwhelmed. All that matters is that you do your best. After all, guilt isn’t productive, but balance is. You’ll find it easier to bounce back when you’ve allowed yourself to take a break or work a gradual pace. And remember, DECA is about the experience and reaching your fullest potential.
MARCH-APRIL | 2019
Sometimes your biggest hurdle is something you can control. For example, if you’re an officer and feeling burned out because you’re not great at delegating, try to work on sharing responsibilities with others. Maybe you’re a serial procrastinator and your DECA project following the usual pattern of your work ethic. Learn from past mistakes and practice good work ethic habits: time-management, consistency, focus, etc.
MELISSA PATROCINIO | Apex High School, North Carolina
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LUZ VILLAR SPENDS HER DAYS ENGAGING WITH THE PEOPLE OF BOSTON. Her boss is a Congresswoman, representing Massachusetts’s 7th Congressional District. Luz grew up in a neighborhood where only 10% of students graduate high school and go to college. Luz’s journey has been full of challenges but her story, like her, is remarkable. She is proof that obstacles only make you stronger if you let them.
Pretty soon, Luz realized that DECA could offer more than financial aid. She found a chapter that felt more like family, adults who encouraged and supported her, and challenges that ultimately shaped her into the person she is today.
LEARNING FROM DEFEAT Though Luz’s first competition run ended at regionals, placing fourth in Apparel and Accessories, she didn’t let that stop her. The following year, she qualified for the Massachusetts DECA state competition and ultimately punched her ticket to ICDC in Atlanta, but not in the most traditional way. Her chapter advisor, Letty Brown, encouraged Luz to enter the t-shirt design contest for the Massachusetts DECA Career Development Conference. “I honestly didn’t take her too seriously because I was so confident I would place at states,” Luz confesses, adding that Mrs. Brown even paid to overnight her entry because she finished it so late. It was the last thing on Luz’s mind until the moment she walked into the Marriott in Boston and saw hundreds of people wearing her design. (Mrs. Brown knew she had won the contest but kept it a secret so that Luz could see her accomplishment firsthand.) The trip to Atlanta for ICDC that year was only Luz’s second time on a plane, and she remembers the feelings of excitement and joy, as well as the support of her teachers, that allowed her to push through the challenges she was facing. “That was one of the toughest periods of my life. I had a lot going on at home. I never told my teachers about it, but I didn't need to. They were supportive, attentive, and believed in me more than I did in myself. DECA was my escape and motivation to keep going on many days I wanted to give up.” Luz credits a great deal of her success to the things she learned as a DECA member. The most memorable moment in her DECA career, according to Luz, didn’t include DECA Glass or even a medal. Instead, it included defeat. Luz’s state office campaign in Massachusetts her junior year didn’t end the way she hoped it would.
Even though I lost, it felt like I won – because Mrs. Brown showed how much she believed in me and that alone was empowering.” A LONG ROAD Luz was the first in her family to graduate from high school. Thanks to her DECA scholarships, she was able to attend Boston Architectural College, but it wasn’t easy. She was homeless – sleeping on friends’ couches and doing all she could to succeed in school. After two years, though, her scholarship money ran out. Luz left school, dejected and unsure where to turn. Then a friend told her about Year Up, an intensive year long training program for low-income young adults that teaches workforce skills and matches students with corporate internships. It sounded too good to be true, but she applied and got in. In 2012, just three weeks into her Year Up program, Luz was asked to be the keynote speaker at Year Up’s annual breakfast and share her story with 200+ CEOs and business professionals in attendance. She was shocked and confused. He told her that the staff unanimously voted for her to deliver the speech because of her poise, professionalism and ability to speak eloquently to just about anyone. “The day of the event, all I could think about was the speech I gave when running for state office – which was terrifying. When I stepped up to the podium, though, it felt natural. All of my years in DECA culminated in that moment, with hundreds of people staring back at me. I felt confident.” Luz continued fighting in school and at work. She graduated from Year Up in 2013 and got a job at a financial services firm. She chose to continue to attend Cambridge College while working full time, stating simply, “I told myself I wasn't leaving Boston without a college degree.”
MARCH-APRIL | 2019
When Luz Villar started high school, she didn’t know exactly what she wanted to study or what career path she wanted to pursue. She knew, though, that if she wanted to go to college, scholarships were a must. “I joined DECA in high school because of the scholarship and higher education opportunities it provided.”
In 2017, Luz graduated from Cambridge College with a degree in Business Management.
25
PATH TO POLICY Luz’s passion for policy stems from her own personal experiences. As a woman of color who grew up in a singleparent household and spent years in the foster care system, she faced numerous barriers. “When I started to hit road blocks after graduating high school, I became more aware of how people are systemically engineered into these positions. I faced a lot of challenges and spent many nights crying and frustrated, but never gave up on myself. That empowerment to be self-motivated I got from DECA carried me through college and I want to do everything I can to support others.” Luz had never heard of Ayanna Pressley when a Year Up staff member first mentioned her. “I always went to talk to him about my ideas and various projects I was working on. He saw that I shared a lot of the same passions as Representative Pressley and encouraged me to apply for a job in her office.” When she ultimately interviewed for a job, she learned she was competing against recent graduates from Harvard, Suffolk and Northeastern. She was nervous, to say the least. Ayanna Pressley was an at-large Boston City Counselor when Luz interviewed with her. “The first thing she said to me was ‘I’m so impressed with your professionalism – in your appearance and your demeanor – at such a young age. Who taught you this – your parents?’ and I said, ‘No, DECA.’ My mom worked back-to-back jobs and so there wasn’t anyone at home to teach me these things. Where I come from, most kids don’t ever see anything beyond the block we grew up on. We went to school and came home. I was lucky enough to find DECA. I got to compete at regionals and states. I got to attend an international conference where I met so many people from so many different backgrounds, some of whom I still keep up with today. DECA allowed me to build a network I otherwise couldn’t have. Because of DECA, I know how to conduct myself in a professional setting.”
She got the job, serving as Ayanna Pressley’s Scheduler and Community Liaison for over two years. In November 2018, Ayanna Pressley was elected to Congress. In January, when Congresswoman Pressley announced her key staff hires, Luz’s name was on that list. “I work with an amazing team that gets to help constituents across the district. I faced many of the same issues our residents face, so I naturally empathize with them and work with a certain sense of urgency. I get to raise these issues to the people with the power to change them. And if there is not policy already in place, then we create one.”
FULL CIRCLE When talking to Luz, it’s apparent that she doesn’t dwell on the hardships or negative events in her life. Instead, she focuses on showing gratitude for those people and things that supported her through it all. “I was lucky enough to have adults like Mrs. Brown step in when my parents didn’t. With every passing year, I realize how much the adults in my life sacrificed for me to be where I am today.” When she was in high school, her DECA advisor was among her greatest supporters. She even received a $500 scholarship from Mrs. Brown and her DECA chapter. In March of 2018, Luz returned to Southeastern High School. Mrs. Brown was excited when she first got the call. “Luz told me she wanted to come in and talk to our students. I said sure! I had no idea what she was going to do but she came in spoke with our students about her story and letting our students know to never give up.” Her contributions didn’t stop there. She surprised Mrs. Brown and Southeastern DECA with a check for $500 to repay them for all they did for her.
I give credit to DECA for everything I am doing today. I learned hard and soft skills I otherwise wouldn’t have. I’m just excited to contribute so that others can have the same opportunity.”
CHAPTER BUZZ MESA DECA ARIZONA
Mesa High School DECA in Mesa, AZ raised over $1,000 during their annual community service project through Yuda Bands which is an organization that helps students in Guatemala further their education.
QUEEN CREEK DECA ARIZONA
Queen Creek DECA showed lots of love and support for their school by volunteering at their Love Bug Dance.
SOUTH PLANTATION DECA FLORIDA
South Plantation High School DECA in Plantation, Florida raised $825 in one week with their Change Challenge fundraiser for Florida DECA’s Helping Hands. This fun and engaging challenge collected proceeds that went towards Feeding Children Everywhere, a non-profit organization dedicated to creating a hunger free world. The Change Challenge allowed marketing classes to compete with each other by contributing change to add points to their respective class periods and donating bills to subtract points from other class periods.
The class with the most points was deemed the winner but every class period was a winner in the end as they provided 2,700 meals for homeless families.
MIRAMAR DECA FLORIDA
Miramar DECA members braved the cold weather to beautify their school. They worked hard to pick up trash and recycle water bottles found throughout the grounds.
Mesa DECA
RUTLAND DECA GEORGIA
Rutland High School DECA visited CNN in Atlanta, GA to take a tour and learn about how things work behind the scenes in a news station.
WASHBURN RURAL DECA KANSAS
Queen Creek DECA
Washburn Rural High School DECA recently expanded their school merchandise by partnering with the regional supermarket chain Hy-Vee to have their gear featured in store.
Washburn Rural DECA
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Learn more at UNWSP.EDU/DECA | 800-827-6827
CHAPTER BUZZ THE CHURCH ACADEMY BATON ROUGE DECA LOUISIANA
The Church Academy Baton Rouge chapter members held a minute to win it challenge for MDA. The students made a school wide announcement stating they had one minute to collect donations for MDA. The chapter has united to make this their best year since finding out their school will not reopen next year. The money from the event was donated at the Louisiana State Career Development Conference.
WALKER DECA LOUISIANA
The Walker High DECA officer team attended the Louisiana Jump start Convention in Baton Rouge. Along with other students from Walker High School, they represented the 12 CTE programs at the school. The team showcased their Neighbor’s Federal Credit Union oncampus branch and their SBE, The Green and White Cookie Site, to many teachers, principals and school officials at the district and state level.
SALINE COUNTY CAREER CENTER DECA MISSOURI
Chapter members provided a pasta dinner at the local American Legion to help raise funds that would be used to support veterans. Over $500 was raised. After the event, the leftover pasta was taken to the local fire department to enjoy after a rough week of snow and ice.
EAST NEWTON DECA MISSOURI
East Newton DECA officers joined fellow CTSO officers to talk to legislators at their state capitol about the importance of CTE and advocate for DECA during #CTEMonth.
ANDERSON DECA OHIO
Anderson High School DECA hosted their annual powderpuff volleyball game. The event raises money for local and national charities.
KENT THEODORE ROOSEVELT DECA OHIO
East Newton DECA
Kent Theodore Roosevelt High School’s DECA chapter sponsored the community’s annual Princess Prom for young girls to dance the night away.
CRATER DECA OREGON
Crater DECA was featured on their school’s weekly podcast. In the episode, titled “Ready For It,” chapter members discussed how they are gearing up to take on state and national competition. Chapter officers Matthew King and Sabrina Rogers joined the show to break down the basics of DECA, then Hannah Joseph, JC Herring and Emme Herring presented role plays in Entrepreneurship and Sports and Entertainment.
Anderson DECA
SOUTH COUNTY DECA VIRGINIA
South County DECA students were challenged to cook up cupcake businesses. This project-based learning challenge had some delicious results!
Kent Theodore Rosevelt DECA
CLINTON DECA WISCONSIN
Seven brave members from Clinton High School DECA took the polar plunge to benefit the Special Olympics in Wisconsin. Through this event, their chapter raised $750 for the cause. Crater DECA
LAKELAND REGIONAL DECA NEW JERSEY
Liz Maciorowski, Sarah Panicucci and Victoria Czaczkowski led their chapter’s beautification project at Strengthen our Sisters, a local battered women’s shelter as part of their Community Service Project. Lakeland DECA got Lowes, Sherwin Williams and other local retailers to provide donations, labor and materials needed for this project.
South County DECA
Clinton DECA
Study in New York
Up to full-tuition scholarships available* “I knew Berkeley was a great school because many of the professors actually had experience within their fields. I’ve learned to communicate effectively and be more confident. The DECA scholarship made coming to Berkeley possible and I am grateful for the opportunity.” Anabelle Rodriguez DECA Scholarship
Apply Today: • Download and complete the DECA Participation Scholarship Application (BerkeleyCollege.edu/DECA). • Incoming full-time students who are enrolled in a degree program and have participated in DECA in high school may be eligible for up to a full-tuition scholarship.* • Scholarships are renewable yearly based on GPA and full-time, continuous, consecutive full-time enrollment.
Find us @BerkeleyCollege • #BerkeleyCollege
For more information, call 800-446-5400 ext. GDF or email info@BerkeleyCollege.edu
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Programs offered in New York, New Jersey, and Online Schedule an in-person visit, or arrange an online virtual tour with an Admissions Associate Berkeley College reserves the right to add, discontinue, or modify its programs and policies at any time. Modifications subsequent to the original publication of this document may not be reflected here. For the most up-to-date information, please visit BerkeleyCollege.edu. For more information about Berkeley College graduation rates, the median debt of students who completed programs, and other important disclosures, please visit BerkeleyCollege.edu/disclosures. *Cannot be combined with any other Berkeley College grants or scholarships. Award amounts applied after all other federal and state grants and scholarships are calculated, and will not exceed the remaining cost of tuition and fees. Cost of books and supplies not included.
When your vision transcends boundaries, anything is possible. The world is changing. But most business schools are not. Hult is different. At Hult, you will do more than learn the fundamentals of business and earn your Bachelor degree. You will learn to see the world differently. Find out more hult.edu/DECA
