Connect with DECA’s business partners to enhance your classroom > PAGE 2
COMPETITIVE EVENTS TIPS
Learn how you can practice DECA like it’s your sport > PAGE 3
A quick list of ideas to add some pizzazz to performance > PAGE 6
INSIGHT PROFESSIONAL DEVELOPMENT TOOLS
New resources available for chapter advisors DECA is excited to share new and expanded resources designed to help DECA chapter advisors improve teaching and learning. The advisor section of the website has been enhanced to feature resources provided by DECA’s educational partners in addition to the resources below.
PROFESSIONAL DEVELOPMENT SERIES DECA Inc. offers training, resources, information sharing and networking opportunities through a variety of professional development activities such as the New Advisor Academy at the International Career Development Conference, Chapter Advisor Summer Institutes and Train the Trainer Certification Course. Dates and locations for 2012 professional development activities have been announced!
WEBINAR SERIES Advisors are invited to participate in webinar presentations on a variety of topics featuring content experts. If you’ve missed a session, you can view it in DECA’s virtual learning center.
BE A HERO PUBLICATION Designed for new chapter advisors, this new publication focuses on six main topics to help you become a successful DECA advisor. Learn about DECA, roles and responsibilities as a DECA advisor, chapter management strategies, DECA programs, gaining support and cool ideas.
ADVISOR SCHOLARSHIPS DECA’s corporate partners offer professional development scholarships to advisors for use at DECA Chapter Advisor Summer Institutes or other professional development conferences providing continuing education credit (CEU) in their field.
Visit http://www.deca.org/advisors for resources.
DECA’S NEW CAMPAIGNS
Submit your entries now! Report your activities for both the DECA Week Promotional Campaign (Nov. 15 deadline) and DECA/Global Entrepreneurship Week Campaign (Dec. 15 deadline). Be sure to register your members by Dec. 1 for the DECA Membership Campaign. DECA’s Advocacy Campaign details are online. <www.deca.org/events/
November/December 2011 No. 6
Eli Young Band to perform
PROMOTIONAL CAMPAIGN ADVOCACY CAMPAIGN | FEBRUARY OCTOBER 9-15, 2011 GLOBAL ENTREPRENEURSHIP WEEK SUMMIT
CAREER AND TECHNICAL EDUCATION MONTH NOVEMBER 14-20, 2011 CAMPAIGN REWARDS
2011-12 | MEMBERSHIP CAMPAIGN
+ ++ ++ + + +
CHAPTER CHAPTER PROMOTIONAL PROFILED ON REWARDS SPECIAL PROFILED ON PENNANT DECA.ORG CHAPTER PROMOTIONAL PLAQUE DECA.ORG SPECIAL PROFILED ON PENNANT SPECIAL PLAQUE DECA.ORG PLAQUE
SUMMIT | RECRUIT
SCHOOL SUCCESS STORIES COMMUNITY COMPLIMENTARY ADVISOR SHIRT GUIDING PRINCIPLES OUTREACH COMMUNITY OF ALUMNI OUTREACH BLAZER PATCH SUCCESS STORIES COMPLIMENTARY SCHOOL SUCCESS STORIES POSTER SERIES EXCHANGE*SPECIAL COMPLIMENTARY FREE ACTIVITIES ACTIVITIES GUIDING PRINCIPLES OF ALUMNI OUTREACH COMMUNITY BLAZER PATCH OUTREACH OF ALUMNI OUTREACH PLAQUE CURRICULUM PATCH SERIES ENTREPRENEURSHIP EXCHANGE* BLAZERPOSTER ACTIVITIES EXCHANGE* POSTER ACTIVITIES ENTREPRENEURS ACTIVITIES
SCHOOL OUTREACH ACTIVITIES
MORE STUDENTS THAN LAST YEAR
REWARDS REWARDS ALUMNI REWARDS PARTNERS + COMPLIMENTARY BLAZER PATCH PROFESSIONALS
+ ++ ++ + + +
VIP SEATS AT ICDC 2012
CHAPTER PROFILED ON DECA.ORG
PEAK | RECRUIT
COMPLIMENTARY BLAZER PATCH SPECIALREWARDS COMPLIMENTARY EXCHANGE* CERTIFICATE BLAZER PATCH SPECIAL SPECIAL EXCHANGE* CERTIFICATE CERTIFICATE
SCHOOL OUTREACH ACTIVITIES
SCHOOL SUCCESS STORIES OUTREACH COMMUNITY OF ALUMNI SUCCESS STORIES SCHOOL SUCCESS STORIES COMMUNITY ACTIVITIES OF ALUMNI OUTREACH OUTREACH OUTREACH OF ALUMNI ACTIVITIES ACTIVITIES ENTREPRENEURS ACTIVITIES
PINNACLE PINNACLE MORE STUDENTS PINNACLE
THAN LAST YEAR
ENTREPRENEURSHIP COMMUNITY POSTER OUTREACH ADVISOR SHIRT GUIDING PRINCIPLES COMPLIMENTARY ACTIVITIES POSTER SERIES FREE GUIDING PRINCIPLES SPECIAL BLAZER PATCH POSTER SERIES CERTIFICATE CURRICULUM EXCHANGE*
REWARDS REWARDS ALUMNI REWARDS PARTNERS + COMPLIMENTARY PROFESSIONALS
+ ++ ++ + + + PINNACLE | RECRUIT
SCHOOL OUTREACH ACTIVITIES
BLAZER PATCH EXCHANGE*
CHAPTER PROFILED ON DECA.ORG
SPECIAL SPECIAL CERTIFICATE SPECIAL CERTIFICATE CERTIFICATE SCHOOL SUCCESS STORIES COMMUNITY COMPLIMENTARY BLAZER PATCHADVISOR SHIRT OUTREACH OF ALUMNI OUTREACH SCHOOL SUCCESS STORIES COMMUNITY SUCCESS STORIES COMMUNITY COMPLIMENTARY COMPLIMENTARY EXCHANGE* ACTIVITIES ACTIVITIES OUTREACH OF ALUMNI BLAZER PATCH BLAZER PATCH OF ALUMNI OUTREACH OUTREACH SPECIAL EXCHANGE* EXCHANGE* CERTIFICATE ACTIVITIES ENTREPRENEURS ACTIVITIES ACTIVITIES
Participate in DECA report your Participate in the Advocacy Campaign and Week and COMPLIMENTARY MORE STUDENTS ALUMNI PARTNERS + Participate in DECA’s Global Entrepreneurship activities online. BLAZER PATCH report your activities online. THAN LAST YEAR EXCHANGE* Week campaign and reportPROFESSIONALS your activities online. DEADLINE FOR RECOGNITION:
DEADLINE FOR RECOGNITION:
November 15, 2011. March 15, 2012 DEADLINE FOR RECOGNITION: DEADLINE FOR RECOGNITION:
December 20, 2011. December 1, 2011 Reward items are pictorial purposes. Actual items may vary. Reward items shown are for pictorial purposes. Actualshown items mayfor vary. Complimentary blazer patch exchange for all your chapter’s patches. Reward items shown are for pictorial purposes. Actual items may vary. JUST ENTER YOUR MEMBERS. NO REPORTING NECESSARY! FOR DETAILS AND RESOURCES, VISIT DETAILS AND RESOURCES, VISIT FOR DETAILS ANDFOR RESOURCES, VISIT If 20 more students than last year cannot be achieved, the chapter may substitute them with additional alumni or professional members.
http://www.deca.org/events/decaweek http://www.deca.org/events/gew http://www.deca.org/events/ctemonth Reward items shown are for pictorial purposes. Actual items may vary. FOR DETAILS AND RESOURCES, VISIT
Amongst the leadership, networking and competition at every DECA conference, the Eli Young Band will give a DECA-clusive concert to those attending ICDC in Salt Lake City. Ticket prices and more details coming soon! <www.deca.org/events/icdc
DECA prepares emerging leaders and entrepreneurs in 1 marketing, finance, hospitality and management.
Discover how DECA’s college and business partners can help you and your members aspire higher Dear Advisors, First, welcome back and THANK YOU for being a DECA Advisor! As a parent, I know how important having good teachers is to our children’s academic and personal development. As DECA’s National Advisory Board (NAB) Chair, I have an additional appreciation for the extra work you do to accelerate students’ academic and personal success by engaging DECA’s Comprehensive Learning Program, including the NAB partnerships. Often times, the members of the NAB also feel like we have two jobs: our “real job,” the one our organizations’ pay us to do every day and our “DECA job,” the one that makes our “real job” so much richer and more enjoyable. Of course, as you know well, we all have to justify our “DECA jobs” as supporting the goals and objectives of our “real jobs.” The NAB is committed to the idea that, working together, not only can we justify our “DECA jobs,” we can also accomplish our individual and shared goals, deliver greater value to our organizations and help DECA members ASPIREHIGHER! As you may or may not know, most of DECA’s NAB partners fall into one of three major categories: • Recruitment – employment and college and university partners • Marketing – school-based enterprise suppliers, fundraising companies and advertisers • Mission – foundations and associations With that said, no NAB partnership falls exclusively into one category. While each NAB partner approaches DECA from its unique position, many of us share crosscategory values in our relationships with DECA and we all support DECA’s overall mission of preparing emerging leaders and entrepreneurs. The reason that we meet as a board is to share our unique and common experiences and best practices and offer DECA suggestions for improving our partnerships and its overall programming. I share that with you, because ultimately you are as much our partner in this as anyone else. If we are not successful in connecting 2
with you and your members, we are not successful in our partnerships. Like the NAB shares unique and common experiences, best practices and thoughts for improving our partnerships, we hope you will give our partnerships that kind of consideration and let us and the DECA staff know how doing so will improve our overall programming. A great way to start this process is to look at the NAB partners’ pages on the DECA website at http://www.deca.org/ partners. Each of these pages identifies the philosophy of the partnership, the resources that are available to you and your members and contact information for questions and comments. Even if you’ve been to the NAB partners’ pages before, I encourage you to go back, and have your members look as well. As frequently as your programs change, our partnerships change, so there may be new opportunities for you and your members. Additionally, DECA is frequently adding new partners, so you’ll want to keep abreast of those new relationships. As we all ASPIREHIGHER this year, let’s also aspire to better understand our unique goals and objectives, to identify our shared values and purpose and to work together to improve our overall experience.
Roger Glenn Chair, DECA’s National Advisory Board <For more information about DECA’s National Advisory Board, contact John Fistolera, Assistant Executive Director— Corporate and External Affairs at DECA Inc., at firstname.lastname@example.org or (703) 860-5000.
ROGER GLENN DECA’s National Advisory Board Chair
HOW DO I TAP THE NAB RESOURCES TO SUPPORT MY CLASSROOM? > Visit the NAB page at http://www. deca.org/partners/ and see which companies have stores, services or programs in your community. > Determine which NAB companies best fit your classroom goals. > Print those NAB companies’ pages and contact their local representative to schedule a meeting. If you cannot determine who a company’s local representative is or have any questions about the partnership, contact the designated DECA staff person for assistance.
WHAT SHOULD I EXPECT AFTER CONTACTING MY LOCAL NAB REPRESENTATIVE? > You should expect a return call and an appointment. Remember, the NAB partnership only works if it works at the local level — in both directions. If you have any problem contacting your local representative, please contact DECA staff. > You should expect to return the value that your local partner provides such as helping place students for employment or trying products in your store and for chapter sales projects. > You should expect this to become an ongoing, local partnership.
Published four times each year (Sept./Oct., Nov./Dec., Jan./ Feb., April/May) by DECA Inc. Copyright ©2011 by DECA Inc.
Edward L. Davis EDITOR
Christopher Young EDITORIAL COMMITTEE
Shirlee Kyle Shane Thomas Michelle Walker
DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 (703) 860-4013 fax www.deca.org email@example.com
PRACTICE DECA LIKE IT’S YOUR SPORT
DECA’s Competitive Events Program provides the potential for travel, recognition and awards for learning classroom content — a tremendous motivator for DECA members. With more than 40 events, DECA offers a competitive event for every class and every member.
ntegrating DECA’s Competitive Events Program into your classroom instruction is without a doubt one of the most effective tools for applying learning, connecting to business and promoting competition for your student members. However, just like athletes put in additional training outside of their instructional time (practice), becoming a champion requires DECA members to push themselves and put in extraordinary effort beyond their classroom studies. This guide is designed to provide strategies for helping match members with the appropriate competitive events and going aboveand-beyond in DECA’s competitive events categories. A COMPETITIVE EVENT FOR EVERY CLASS AND EVERY MEMBER Each of DECA’s competitive events can be classified by two methods – either by career cluster or by performance style. First, all of DECA’s competitive events are aligned to National Curriculum Standards in the Marketing, Finance, Hospitality and Management Career Clusters thus providing a competitive event for all members based on their personal career interests. Second, DECA’s competitive events take on a variety of formats – some require the completion of a prepared presentation, some require a team effort, some require a 100-item exam and some require on-the-spot decision making, thus drawing on the personal strengths and learning styles of each member.
Helping your members assess their strengths and areas of opportunities and matching them to an appropriate competitive events format is essential to your members’ success as competitors. For example, a member who might not be a strong test taker but has exceptional writing skills might be best suited for a written event that doesn’t require an exam. In general, members who excel at test taking, quick decisionmaking, interviewing and time management would be well suited for Principles of Business Administration Events, Team Decision Making Events and Individual Series Events. Alternatively, members who excel at delivering oral presentations, writing, project management and time management would be well suited for Business Operations Research Events, Chapter Team Events, and Business Management and Entrepreneurship Events. Marketing Representative Events and Professional Selling Events require a blend of the two areas. Members should also consider if they prefer to work individually or in a small group for an extended period of time. Secondly, members should review their personal background to look for strengths, considering where they have worked, where their parents work, where they have lived or traveled, what they enjoy in their leisure time and their career objective. Finally, members should match their strengths to an event format and career area that complements those traits depending on their personal talents, level of commitment and interests. 3
DECA’S COMPETITIVE EVENTS BY CAREER CLUSTER As an integral part of the classroom curriculum, DECA’s Competitive Events Program is industry validated and fully aligned with National Curriculum Standards in the career clusters of business management and administration, finance, hospitality and tourism and marketing. Based on sound educational practices, competitive events provide authentic situations relating to current business practices that are designed to evaluate members’ knowledge and skills.
BUSINESS MANAGEMENT + ADMINISTRATION Business Law and Ethics Team Decision Making Business Services Operations Research Entrepreneurship Participating Entrepreneurship Promotion Project Entrepreneurship Written Human Resources Management Series International Business Plan Principles of Business Management and Administration
FINANCE Accounting Applications Series Business Finance Series Finance Operations Research Financial Literacy Promotion Project Financial Services Team Decision Making Principles of Finance Stock Market Game
HOSPITALITY + TOURISM Hospitality Services Team Decision Making Hospitality and Tourism Operations Research Hospitality and Tourism Professional Selling Hotel and Lodging Management Series Principles of Hospitality and Tourism Quick Serve Restaurant Management Series Restaurant and Food Service Management Series Travel and Tourism Team Decision Making
MARKETING Advertising Campaign Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Services Marketing Series Buying and Merchandising Operations Research Buying and Merchandising Team Decision Making Community Service Project Creative Marketing Project Fashion Merchandising Promotion Plan Food Marketing Series Learn and Earn Project Marketing Communications Team Decision Making Marketing Management Series Principles of Marketing Professional Selling Public Relations Project Retail Merchandising Series Sports and Entertainment Marketing Operations Research Sports and Entertainment Marketing Series Sports and Entertainment Marketing Team Decision Making Sports and Entertainment Promotion Plan Virtual Business Challenge Retail Virtual Business Challenge Sports
FROM THE PROS
Here are some suggestions from advisors and members on how to succeed and stand out when participating in DECA’s competitive events. ROLE-PLAYS AND CASE STUDIES • When opening your presentation, be sure to explain your role as it is presented in the role-play and summarize the problem. • Make sure that you address each performance indicator as each is directly tied to a score on the evaluation. • Create visual items, such as charts, graphs, promotional items, in the prep area with materials provided. • Arrive at several solutions, and be prepared to recommend one and explain why. • Use business terminology. • Develop a budget and timeline for implementing your plan using estimates, but try to be realistic. • Be creative so that your idea is a unique solution. • If you’re participating in a team decision making event, alternate key sections of the presentation. • At the end, summarize your ideas and create an action item — whether it is seeking approval, setting a follow-up meeting, closing the sale, etc. • Thank the judge and shake their hand firmly upon the conclusion. 4
WRITTEN EVENTS • When developing written projects, especially chapter team events, look for an emotional component to convey the story. • Competitors can use skits as part of their presentation through an interaction between the partners. • Follow the guidelines exactly. • Check for penalty points at least twice. Engage language arts teachers. • Consult financial professionals for the finance and budget components of written projects. • Make the manual look impressive by using pictures and quality paper. • Write the executive summary last as it should highlight key elements from all aspects of the entire project. Spend time making sure that this element conveys your project. • Prepare, memorize and rehearse. • Be sure to equally split the time between participants. • Share the most important and interesting parts of your paper.
This publication provides members with information on selecting an event, the role-play process, presentations and self-evaluation. <www.deca.org/ issues/24/
Sample videos with corresponding scenarios are available on the website. <www.deca.org/ competitions/5/
ROLE-PLAYS AND CASE STUDIES Inglemoor DECA in Washington state has become a powerhouse in Individual Series Events and Team Decision Making Events at the International Career Development Conference. In 2011, Inglemoor qualified 40 competitors for international competition and saw 25 members attain top 10 or higher honors, including four international champions and five second place winners in three events.
fter retiring from the corporate world and seeking a marketing education degree, Dennis Rockwood uses his 23 years of proven business and marketing experience in his classroom and DECA chapter. While in industry, he performed sales and marketing functions in four industries – grocery, restaurant, consumer products and commercial products. The role-plays were real and the results were immediate, and he has developed his philosophy for business and marketing education from that experience. In his 13 years of serving as a DECA advisor, Rockwood has had more than 500 members invited to compete at ICDC and close to 200 top 10 winners. Here’s insight from Rockwood. HOW DO YOU HELP YOUR MEMBERS FIND THE EVENTS THAT ARE RIGHT FOR THEM? I do not choose competitive events for members. That is a mistake. In helping them find the “right” event, I simply give them a process in selecting one of DECA’s role-play events. I give them three criteria to consider. First, if they work in the career area of the competitive event, then I encourage them to choose that event since they have built in coaches to help. Second, if they are interested in the event as a possible career, then I tell them to choose it. Third, if they know an adult who works in the competitive event area and they can meet with them, then I tell them to choose that event. After we go through the process, I try to ensure that one area of competition doesn’t have too many competitors. The members usually smooth out any overages in any particular events. WHAT’S YOUR APPROACH TO HELPING MEMBERS PREPARE FOR ROLE-PLAY EVENTS? First, I consider DECA the “varsity sport” of business. As such, I am the head coach and come up with the game plan for the year. I like the word coach. I do not hold hands. I coach, direct and provide a path to DECA success. The member must make the decision to commit. The journey of 1,000 miles does not start with the first step, it starts in the heart. I coach members to envision the end. Around mid-November and after our fall leadership conference, members will have selected their competitive events. From then through January, it’s time to get into shape (by giving the program at least four hours per week) with a game plan that has three components: Career cluster exams: Members will take three to six exams. They will work towards a 100% before moving to the next exam.
This requires members to conduct independent study on the items they answered incorrectly. Performance indicators: Members have assignments to describe performance indicators related to their event and give two examples relevant to their competitive event area. This can be about eight to 10 pages of material. Interaction with judges: Every football coach who wants to win has great assistant coaches, and so do I. Last year, over 85 business professionals helped Inglemoor DECA members prepare for competition. Most were parents, but there are adults who give their time because they see what the program does for its members. Once the adults sign up to assist, I post their contact information, and it is the responsibility of the members to make the call. I teach a class on making “first contact” and coach my members on networking. They work with the adults outside of class and understand that it will take this work with the adults to get themselves where they want to go. WHAT ARE SOME “EXTRAS” THAT HELP MEMBERS STAND OUT? I put in about 200-300 hours of my own time in any given year. I work Saturdays as we get close to competition hosting “Rocky workouts” where we work on role-plays and testing. We also have full dress rehearsals before competition where members meet with judges and practice. It helps focus members on the details of the role-play. If you ask my members what it takes to win, they will respond, “just two words — hard work.” There is no magic and there is no luck without hard work.
Monta Vista DECA in California has developed a competitive excellence program that has yielded much success at the International Career Development Conference. In 2011, Monta Vista saw 18 members earn top 10 or higher honors, including three international champions and seven second place winners in five events.
ocated in Silicon Valley, the center of venture capital and private equity, the Monta Vista DECA chapter maximizes its resources available through the community, parents and networks. The largest chapter in California with more than 450 members, Monta Vista DECA empowers its own successful student competitors to serve as coaches and mentors for underclassmen as part of its competitive excellence program. Chapter advisor Carl Schmidt also serves as an advisor for another career and technical student organization which engages both chapters in a friendly rivalry to out-perform each other at the respective regional, state and national/international conferences. Here are his thoughts. HOW DO YOU HELP YOUR MEMBERS FIND THE EVENTS THAT ARE RIGHT FOR THEM? Our competitive excellence program includes a strong coaching and mentoring program. Our September study sessions are devoted exclusively to introducing both new and returning members to all current, changed and new competitive events. Subsequently, our competition team, augmented by our other chapter officers, provide intensive, individual event counseling. Members are also provided opportunities to perform individual personality assessments through a variety of instruments to give them insight into themselves. We strongly advise members to choose two events: one role-play event and one written event in order to strengthen their different sets of skills and increase their chances of qualifying for ICDC. WHAT’S YOUR APPROACH TO HELPING MEMBERS PREPARE FOR WRITTEN EVENTS? For me, the classroom is for providing concepts and context. Thinking like an entrepreneur and/or an investor begins here. Most of the real work (for competitive event preparation) takes place at our study sessions. We recreate a Silicon Valley environment where members engage and connect with each other and evaluate ideas. Our organizational structure (http://mvdeca.org/officers.php) reflects our vision, mission, values, goals, objectives and priorities. Therefore, we are heavily weighted towards competitive excellence and our competition team reflects that focus. Written presentation: Study the winning written events documents available through DECA Images. Review genuine business plans made by actual start-up enterprises. We host a business plan workshop at which members of the venture capital and private equity communities serve as workshop presenters. The
conference begins with an actual start-up firm making a business plan presentation to the team of venture capitalists present. Our members observe the presentation and listen attentively to the questions asked by potential investors. The executive summary of the written projects is always the last section written. Oral presentation: Each member should read Guy Kawasaki’s “Art of the Start,” and we now issue that to all of our incoming freshmen at Business Boot Camp. We focus not on preparing a presentation for DECA, but rather on making a presentation to a genuine investor where the members are seeking real money. I will hear the presentation several times before it is presented at ICDC. Interaction with judges: Connect and engage! Be prepared for the unexpected. Sometimes technology fails; always have a backup. Never assume that the judge is giving you his or her full and undivided attention. Never assume that the judge understands what you are talking about. Ensure that you have a way to differentiate yourselves from your competition. A win or loss is usually at the margin, so everything counts. WHAT ARE SOME “EXTRAS” THAT HELP MEMBERS STAND OUT? We prepare for business, not for DECA. We prepare our own resources and study guides, which we continually update and refine. We maintain a culture of competitive excellence where performance counts and is recognized. We have pennants made for every ICDC first place winning individual and team. We have bought into continuous improvement – last year’s performance is a point of departure, a new benchmark. We are really competing with ourselves. We value our alumni/alumnae – their career successes have become inspirational. We encourage our members to “push the limits” or “push the envelope” and not worry about “playing it safe.” WHAT ABOUT FAILURE? Be wary of early success. Sometimes a member may attribute early success in his or her DECA career to sheer genius. As a result, the member may slack off, become unreceptive to learning and resistant to coaching. Alternatively, failure can be a great teacher. We believe and teach that we can often learn more from failure than success. Since most new businesses and new products fail and many successful entrepreneurs and venture capitalists have some failures behind them, the ability to recover, learn from mistakes and begin anew is critical to ultimate success and a true mark of a champion.
NEW THIS FALL
Entrepreneurship Participating Event
FOR MORE INFORMATION
EMAIL US | DECA_IMAGES@DECA.ORG GIVE US A CALL | 703-860-5006 7
Give Your DECA Competitors Access to Advanced Tools & Resources Now! CU offers on-line courses great for class-time use and with 24-7 student & teacher access. CU is designed to give your students what they need to do their best in DECA competitions! Courses are now available for more than 30 events!
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I have 45 rst and second year DECA students using CU. As a second year teacher, I did not have the resources needed to give students to study for their role plays. CU totally solved that problem; the industry specic modules are complete from start to nish for a new or returning student. There are excellent tutorials, glossaries, core area role plays, and even games and quizzes. There is PLENTY to give students 24 hour study time - at home or at school. As a bonus, as a teacher I can log on and see all student activity and scores and use them as I wish. The best thing about CU is their experience as DECA members/teachers, and their customer service. Their customer service is extraordinary. –Ronda Patrick, WA