SOCIAL MEDIA CHALLENGES
DECA members have new opportunities to win big and learn big. > PAGE 4
10 CHAPTER ACTIVITIES
DECA presents 10 great ideas to incorporate into your courses this fall. > PAGE 3
DECA certified 31 trainers to deliver DECA professional development. > PAGE 2
EXPAND YOUR NETWORK BEYOND UNIMAGINABLE BOUNDARIES
his school year is going to be very exciting for all DECA advisors, members and partners. Many new and exciting things are happening that will “Expand Your Network” beyond unimaginable boundaries. On July 1, 2010, DECA launched our new brand which featured a new logo and new website. These branding efforts will take us to new heights of career and technical education and set us apart from others while relating directly to our target markets. Our new mission statement, “DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management,” allows us to position ourselves with limitless possibilities and new marketing strategies. The name change for the college division to Collegiate DECA as well as the newly integrated website reinforces that DECA is one organization operating two continuous levels of education. We have new horizons and challenges ahead. As always, DECA advisors and students are up to any challenge and are ready to expand their networks. Last year, DECA aimed to position itself within the social media market and did so with much success. We competed in the Pepsi Refresh Challenge, and while we did not win, we increased our social media presence. Many thanks go to our advisors and students for their support. DECA was recently recognized with the Compass Award by Global Entrepreneurship September 2010 No. 1
Week/USA for our outstanding, highly-effective promotion of Global Entrepreneurship Week. Train-the-Trainer premiered with much success, and the Advisor Institutes have continued to grow to new levels. Through these initiatives, DECA advisors will be the best trained and most knowledgeable advisors. Your DECA Board of Directors continues to work very hard to listen to needs of advisors, students and administrators. During my years as DECA advisor and state advisor, I have always valued this organization, because we listen and move with the trends to make DECA a viable and rewarding organization for all that participate. Your National Advisory Board is packed with dedicated business individuals ready to help DECA grow on all levels. As you can see, I am very proud of DECA and extremely excited for the opportunity to serve as board chair this year. We have a year full of successes and challenges ahead of us. I would not want to face it with any other group. If you need anything this year, don’t hesitate to contact me at email@example.com. Sincerely,
Jim Brock, President Board of Directors, DECA Inc.
DID YOU KNOW? > DECA members begin their experience as early as ninth grade and can continue it through college. > DECA can serve all of your students through its comprehensive learning program that prepares leaders and entrepreneurs in marketing, finance, hospitality and management.
DECA prepares emerging leaders and entrepreneurs in 1 marketing, finance, hospitality and management.
DECA CERTIFIED TRAINERS FOR 2010-2011
DECA TRAIN-THE-TRAINER CERTIFICATION COURSE
New program empowers advisors to deliver professional development Thirty-one DECA advisors and associates earned certification as DECA trainers at the inaugural DECA Train-the-Trainer certification course held June 10-12, 2010, at DECA Inc. headquarters in Reston, Va. The certified trainers are charged to deliver professional development on behalf of DECA during the 2010-2011 academic year. DECA’s education department designed the certification program to train key leaders of state/provincial associations to effectively deliver presentations and content useful to DECA local chapter advisors. “Our goal is to build a network of qualified trainers who can deliver quality and consistent professional development to fellow DECA advisors in their states or re-
gions,” said Ed Davis, executive director of DECA Inc. “As our number of new chapters and new advisors continues to increase, our priority is to equip all of our advisors with the skills and resources necessary to develop the most effective instructional programs for their students.” Eight unique workshops that can be delivered in a variety of formats at local and state professional development conferences or events were presented. As part of the certification program, the trainers created a state professional development plan to implement during the upcoming academic year. Program support was provided by Sears Holdings Corporation.
> Brianna Coleman, Arizona DECA > Oleg Shvets, Arizona DECA > Jim Brock, Arkansas DECA > Amy Gallimore, California DECA > Mike Oechsner, California DECA > Bill Leete, Connecticut DECA > Lynore Levenhagen, Florida DECA > Rochelle Stanfill, Jefferson High School, Florida > Janice E. Brown, Carmel High School, Indiana > Judy Commers, Porter County Career and Tech Center, Indiana > Mark Gibson, Glasgow High School, Kentucky > Jacklyn Schiller, Minnesota DECA > Sonja Weiler, Elk River High School, Minnesota > Tracy Christie, Fort Osage Career & Tech Center, Missouri > Stephanie Williams, Cameron High School, Missouri > Nicole Coffey, Nebraska DECA > Curtis Haley, Nevada DECA > Debi Cline, Highland High School, New Mexico > Kevin Reisenauer, North Dakota DECA > Bob Reinhardt, Cascade High School, Oregon > Kristen Torkelson, Bend Senior High School, Oregon > Marsha Bock, Rhode Island DECA > Beth Ogg Sanders, Tennessee DECA > Sandra Hinesly, Texas DECA > Isela Rivera, Coronado High School, Texas > Jen Hendrickson, Marshall High School, Virginia > Ryan Witzig, Virginia DECA > Ron Cooper, Washington DECA > Susan T. Rice, West Virginia Department of Education > Betty Sias, West Virginia DECA > Holly Gregory, Wisconsin DECA <For more information about your state’s professional development opportunities or the 2011 Train-the-Trainer certification, contact your state/provincial advisor.
DECA CHAPTER ADVISOR SUMMER INSTITUTES
DECA advisors enhance skills and retool for upcoming year Sixty-one new and experienced DECA advisors participated in DECA’s second annual Chapter Advisor Summer Institutes on the Johnson & Wales University campuses in Denver, North Miami and Providence. The three-day intense professional development program was designed to enhance the effectiveness of DECA in classroom instruction. Topics included integrating DECA’s comprehensive learning program, including competitive events, into the classroom as well as a case study on programs of study. 2
The DECA Chapter Advisor Summer Institutes are sponsored by Johnson & Wales University with additional support from Sears Holdings Corporation.
<For more information about the 2011 summer institutes, contact Michelle Walker, Director of Education at DECA Inc., at firstname.lastname@example.org or (703) 8605000.
Published four times each year (Sept./Oct., Nov./Dec., Jan./ Feb., April/May) by DECA Inc. Copyright © 2010 by DECA Inc.
Edward L. Davis EDITOR
Christopher Young EDITORIAL COMMITTEE
Shirlee Kyle Shane Thomas Michelle Walker
DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 (703) 860-4013 fax www.deca.org email@example.com
FOR THE FIRST QUARTER
he start of the school year is an exciting time of the year. The fall is filled with new opportunities to help students become leaders and entrepreneurs. We are introducing a new tool to help you leverage your chapter activities and make 2010-2011 your best experience as a DECA advisor. In each issue of DECA Insight, we will include 10 great ways to use DECA. The first quarter sets the tone and pace for your chapter’s entire year. It is a great time to engage all of your students in DECA and to integrate DECA into everything you do. If you have already developed your DECA plans for the year, use this list as a benchmark to make sure you have included everything that DECA has to offer.
One of the m ost popular fall DECA ch is a proclam apter activiti ation signing es celebrating DECA Week.
DEVELOP OR ENHANCE YOUR PROGRAM OF WORK
Start with DECA’s new mission statement and guiding principles. Use them to engage all students, make everything a learning experience and develop a chapter program of work that involves the school and community. Your chapter conducts many great activities, so infuse them with competitive events or enhance your activities with resources from DECA’s partners. ACADEMICALLY PREPARED > Speaker from DECA’s National Advisory Board > DECA’s Online Challenges > School-based Enterprise Certification
PROFESSIONALLY RESPONSIBLE > DECA Membership Ceremony > DECA Etiquette Luncheon > DECA Dress for Success Program
COMMUNITY ORIENTED > Community Service Project > Public Relations Event > Entrepreneurship Promotion Plan
EXPERIENCED LEADERS > Team Decision Making Events > Global Entrepreneurship Week > DECA Week activities
The DECA “Bring Your Classroom To Life” viewbook is a resource that explains components of DECA’s comprehensive learning program listed above and more. <http://www.deca.org/resources/
DECA PREPARES EMERGING LEADERS AND ENTREPRENEURS IN MARKETING, FINANCE, HOSPITALITY AND MANAGEMENT. 3
MAKE DECA CONNECTED, INTEGRATED + RELEVANT
DECA’s comprehensive learning program integrates into classroom instruction, applies learning, connects to business and promotes competition. Examine your course of study and integrate activities from DECA’s comprehensive learning program to show that DECA is connected and relevant. Use the tools available on DECA’s website to promote that your students are career and college ready and that your program demonstrates a continuum of study that could start in the ninth grade and continue through a postsecondary degree. <http://www.deca.org/resources/
DECA’s activities naturally support programs of study in four career clusters. For each career cluster, DECA programs span secondary and postsecondary, demonstrate strong partnerships, provide an accountability and evaluation system and deliver professional development. Below are sample course sequences for each of the four career clusters. Visit the college and career ready section of DECA’s website to download resources that align activities in DECA’s comprehensive learning program, including competitive events, to each cluster. <http://www.deca.org/ready/
9 | Intro. to Business + Marketing 10 | Marketing I 11 | Advanced Marketing 12 | Marketing Communications PS | Professional Sales Major
9 | Intro. to Business + Marketing 10 | Introduction to Finance 11 | Accounting I 12 | Accounting II PS | Business Finance Major
BUSINESS MANAGEMENT + ADMINISTRATION 9 | Intro. to Business + Marketing 10 | Business Law 11 | Business Management 12 | Entrepreneurship PS | Professional Sales Major
HOSPITALITY + TOURISM 9 | Intro. to Business + Marketing 10 | Introduction to Hospitality 11 | Lodging Management 12 | Travel and Tourism PS | Hospitality Major
INCORPORATE DECA’S ONLINE CHALLENGES + COMPETITIVE EVENTS INTO YOUR INSTRUCTION
DECA’s online challenges and competitive events provide lesson plans or simulations to engage your students in many content areas. <http://www.deca.org/events/
CONTENT AREA Entrepreneurship Fashion Merchandising Finance Financial Literacy Human Resources Marketing Retailing Sports and Entertainment
ONLINE CHALLENGE OR COMPETITIVE EVENT DeVry Innovation and Entrepreneurship Challenge FIDM Runway Challenge Stock Market Game H&R Block Dollars and Sense Challenge Publix Brand Champion Challenge Finish Line Challenge Virtual Business Challenge–Retailing Virtual Business Challenge–Sports
EXTEND LEARNING BEYOND THE CLASSROOM AT DECA CONFERENCES Join thousands of DECA members this fall at local, state, regional and speciality DECA conferences. DECA conferences provide unique opportunities to connect students with corporate professionals to engage them in learning industry-related trends and content. Conference registration is open and deadlines are quickly approaching. <http://www.deca.org/conferences/highschool/
BE PART OF GLOBAL ENTREPRENEURSHIP WEEK
DECA members will join millions of young people around the world in a growing movement of entrepreneurial people, to generate new ideas and to seek better ways of doing things. Plan your activities now for Global Entrepreneurship Week – November 15-21, 2010. <http://www.deca.org/events
INTRODUCE YOUR STUDENTS TO DECA’S COMPETITIVE EVENTS PROGRAM DECA’s competitive events program is an incredible tool for your curriculum. As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism. Use the organizational chart on pages 16-17 of Dimensions to introduce the competitive events formats to your students. Encourage them to review the DECA Guide for the event that best matches their interests, experiences and career aspirations. Many teachers also introduce DECA’s competitive events program by using a sample role-play or case study that relates to the instructional area as a written assignment during class. Students can then demonstrate their solution in front of the class. Be sure to review pages 57-58 of the DECA Guide. This section explains how DECA’s competitive events are connected to career clusters and pathways. This information is very helpful in understanding how events are aligned with performance indicators. <http://www.deca.org/competitions/highschool/
CELEBRATE DECA WEEK
DECA Week is October 10-16, and it’s a great promotional opportunity for your chapter. It’s also the perfect time to showcase DECA’s new brand and logo throughout your school. <http://www.deca.org/events/
IDEAS OF ACTIVITIES > Host a breakfast for administrators, counselors and teachers. > Ask DECA members to select underclassmen and invite them to donuts or pizza and show a slideshow of activities and the DECA promotional DVD. > Hold a chapter or school-wide “dress for success” day. > Request a proclamation signing from the mayor. > Create a “diamond” scavenger hunt throughout the school. > Put DECA diamonds on members’ lockers. > Write freshmen names on diamonds that they redeem for candy. > Hold a “tie day” to see who can wear the most and invite the principal to demonstrate how to tie a tie. > Make a visit with your chapter officers to your local National Advisory Board partners and share information about DECA. > Wear as many diamonds as you can on “diamond day.” > Host a community service activity and call it “DECA Serve Day.” > Hold a contest for DECA Week king and queen. > Create a diamond trivia game where students find and match questions and answers. > Read advertising slogans each day on the announcements, and the first class to buzz in with the correct answer gets a prize such as candy. > Distribute coupons to redeem at your school-based enterprise. > Connect with your local chamber of commerce or similar organization.
REACH OUT TO PARTNERS
DECA’s college and business partners extend learning and support your program. They provide scholarships, presentations, work experience opportunities and fundraising ideas. <http://www.deca.org/partners/
SHARE DECA DIMENSIONS + REPORT YOUR CHAPTER ACTIVITIES
Promote DECA by sharing the first issue of DECA Dimensions, that includes information about competitive events, conferences, special activities and student leadership. Use the worksheet that accompanies the issue that is downloadable from the DECA website. Be sure to share your chapter activities with your local media outlets and firstname.lastname@example.org. <http://www.deca.org/library/
BUILD YOUR CHAPTER MEMBERSHIP Membership can pay big dividends for your members, chapter and state/province. > Your student members have the potential to earn scholarships and awards and participate in DECA’s competitive events program. > Your chapter can earn the recognition it deserves through DECA’s membership campaign. > Your state/province earns an additional competitive event slot for every 50 more members than last year. Most importantly, for many members, DECA is an experience of a lifetime that prepares them to become emerging leaders and entrepreneurs.
> UPDATE YOUR INFORMATION Log on to DECA’s new online membership system and update your information to ensure you receive all of DECA’s electronic and print communications. <http://www.decaregistration.com/hs/
> PARTICIPATE IN DECA’S MEMBERSHIP CAMPAIGN Looking to increase your membership? DECA’s membership campaign gives you simple goals and yields big rewards. Challenge your chapter to reach Diamond Level recognition – which guides your chapter to increasing membership while also conducting promotional activities and a DECA Serve Day activity. <http://www.deca.org/events/17
> CREATIVE IDEAS Have a contest to see which class can recruit the most alumni, business partners and parents to join your DECA chapter. Recruit a fellow colleague who is teaching marketing, business, hospitality, finance and entrepreneurship courses to serve as an advisor and encourage those students to join DECA. Expand your focus. Students in marketing, business, hospitality, finance, management and entrepreneurship courses can get a lot out of DECA. Ask your current DECA members to identify potential members and ask them to personally invite them to a DECA activity. Continue to involve them in chapter activities throughout the year. Ask alumni to visit with potential students. 6
> COLLECT DUES + SUBMIT Organize your member names and dues so you can submit them on DECA’s online membership system by November 15. Some states/provinces have earlier deadlines for competitor eligibility. <http://www.decaregistration.com/hs/
> PROMOTING DECA When presenting your members with their membership cards and pins, encourage them to memorize the new elevator speech on the back of the membership cards so they are equipped to describe their dynamic organization.
Leverage DECA’s new competitive events designed for ninth and tenth grade DECA members to bring enthusiasm to underclassmen. Continue to actively involve your counselor and administrator in your program so they can experience DECA first-hand and become a champion for your program. It’s never too early to begin thinking about next year! Begin considering now how you can realign your course sequence and offerings to allow the most students the opportunity to benefit from DECA membership. Identify a school in your area that doesn’t have a DECA chapter and reach out to them with a visit (including chapter officers) or phone call.
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