DECA ICDC 2015 Program

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE APRIL 25–28, 2015 | ORLANDO, FLORIDA

AT FIDM, CREATIVITY IS SERIOUS BUSINESS. For more than 40 years, FIDM has prepared students for careers in the fashion and entertainment industries.

ASSOCIATE OF ARTS DEGREE PROGRAMS • Apparel Industry Management • Beauty Industry Merchandising & Marketing • Digital Media • Fashion Design • Fashion Knitwear Design • Graphic Design • Interior Design • Jewelry Design • Merchandise Marketing • Merchandise Product Development • Textile Design • Visual Communications BACHELOR’S DEGREE PROGRAMS • B.A. Design • B.A. Digital Media* • B.A. Graphic Design • B.A. Interior Design* • B.A. Professional Studies* • B.A. Social Media • B.S. Apparel Technical Design • B.S. Business Management

Watch the FIDM DEBUT Runway Show during the Grand Opening Session.

*WASC Senior Accreditation. Pending NASAD Accreditation.

ACCREDITED BY: • Western Association of Schools and Colleges (WASC) and • The National Association of Schools of Art and Design (NASAD) CAL GRANT, STATE AND FEDERAL AID ELIGIBLE DECA NAB partner for more than 30 years

LOS ANGELES • SAN FRANCISCO • SAN DIEGO • ORANGE COUNTY

FIND OUT MORE: • Stop by booth #317 • Call 800.624.1201 • Visit FIDM.edu, FashionClub.com, or FIDMDigitalArts.com

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE GREETINGS

CONFERENCE AGENDAS 2 3

WELCOME FROM YOUR EXECUTIVE DIRECTOR GREETINGS FROM YOUR EXECUTIVE OFFICERS

VOLUNTEERS HOST COMMITTEE, CONFERENCE COORDINATORS DECA INC. BOARD OF DIRECTORS

5 6

CONFERENCE OVERVIEW MINI-AWARDS OVERVIEW

32 34

COMPETITIVE 35–45 EVENTS

PARTNERS CONGRESSIONAL ADVISORY BOARD NATIONAL ADVISORY BOARD PARTNERS FOR EXCELLENCE SCHOLARSHIP PROVIDERS CONFERENCE EXHIBITORS APPROVED VENDORS

7 8 10 11 15 17 EMERGING LEADER SERIES ELECTION SESSIONS NEW ADVISOR ACADEMY WORKSHOP FOR ALL ADVISORS

45 46 46 46

CONFERENCE DETAILS #DECAICDC SOCIAL MEDIA KEYNOTE PRESENTATION CONFERENCE FLOOR PLANS GENERAL SESSION SEATING CHART CONFERENCE PROFESSIONALISM ORLANDO HOTELS AND ATTRACTIONS MAP CONFERENCE TRANSPORTATION

AWARDS OUTSTANDING SERVICE AWARD CORPORATE PARTNER CHALLENGE WINNERS HONORARY LIFE MEMBERSHIP AWARD EMERGING LEADER HONOR AWARD THRIVE LEVEL CAMPAIGN WINNERS DECA CERTIFIED SCHOOL-BASED ENTERPRISES

4 13 30 31 59 60 61

LOOKING AHEAD 6 9 18 20 24 26

BE EPIC EPIC CAMPAIGNS EPIC CONFERENCES

51 53 54

WELCOME FROM YOUR

EXECUTIVE DIRECTOR Welcome to DECA’s International Career Development Conference!

After the crazy winter many of us had with record cold and snowfall, it is exciting to be in beautiful, warm and sunny Orlando. Orlando is one of our four-year anchor cities because it’s so welcoming to our DECA members and there are so many activities to do as part of the overall conference experience. This city is a great site for us to celebrate our many achievements, test our skills and knowledge, and network with over 17,000 DECA members and business partners from around the globe—including international delegations from Canada, China and Mexico, among others.

This year’s ICDC welcomes new competitive events: the Personal Financial Literacy Event, the Financial Consulting Event, and a new Virtual Business ChallengeTM event, the DECA Hotel Challenge. We also added the opportunity for two certifications. One is the Certified Guest Services Professional certification offered by the American Hotel and Lodging Educational Institute (AHLEI)—earned by scoring at least a 70% on the Hospitality and Tourism Cluster Exam. The other is the Financial Literacy Certification offered by Working in Support of Education (W!SE)— earned by scoring at least a 70% on the Financial Literacy Exam. The DECA staff has been working hard to continually improve our programs and opportunities for all DECA members.

DECA members, advisors, and business partners embraced the I am DECA theme by sharing their individual, chapter or association DECA stories through chapter meetings and activities, business and community presentations, scholarship applications, and certainly social media. We have close Paul A. Wardinski to 10,000 Instagram photos posted using #IamDECA. We had a record number of campaigns @decapaw submitted and an increase of chapters participating. That means more members engaged in DECA, more chapters earned DECA recognition for their recruitment and promotion activities, and more chapters than ever earned Thrive-level recognition. Some campaigns were up by as much as 50%! We increased our high school membership this year by over 11,000, with 36 associations surpassing their membership totals from last year and breaking the 211,000 mark—what a great accomplishment! It proves that DECA’s innovative programs and opportunities attract talented people!

My I am DECA story started in the fall of 1981 at Virginia Tech, where I was introduced to DECA through our Collegiate DECA chapter. After graduation I became a marketing teacher and DECA advisor. Even after leaving the teaching ranks and going into school administration, I never left DECA. I stayed involved in many different facets of the organization, including being a conference coordinator for ICDC for the past 17 years.

DECA is one of my passions and now, as Executive Director, I feel I have a dream job! I have the privilege to travel all over the country to participate in many different DECA events and at every one of them, I witness the enthusiasm and pride of our members. It is so exciting and never gets boring! The previous three DECA Executive Directors set a high standard, and I passionately accept the challenge of continuing to build and improve this already amazing organization.

I encourage you to take advantage of the incredible opportunity you have during this ICDC. Continue to add new adventures and experiences to your I am DECA story, and—who knows—you may discover your passion and future dream job, too!

Congratulations on your path to get here and good luck!

Be sure to follow Paul on Twitter @decapaw and get all of his conference and travel updates!

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Paul A. Wardinski Executive Director DECA Inc.

GREETINGS FROM YOUR

EXECUTIVE OFFICERS

pete and decazack Network, com e here in tim r you of st make the mo Orlando! #IamDECA

decavpkyle Time to share the mag ic!

Show us your #IamDECA expe rience in Orlando using #DECAICDC!

This year, we asked you to proclaim, “I am DECA.” Now it’s your time to shine and use your knowledge and skills as you compete with the very best of DECA. Continue your momentum and take every opportunity you have to network with other members and leaders, share your personal DECA story, and experience this magical destination. Best of luck during #DECAICDC as you share your talents and show your competitive edge during your academies, campaigns and presentations. This is it! It’s time to proclaim, “I am DECA!”

decavpam ar Is it poss ible to be m excited ab ore out being in Orlando #DECAICD for C than I am ? Yes? Wel proclaim it l then to the worl d by using #IamDECA !

y ECA journe My #IamD erson p decavpjuan ne o at ause of th e began bec involved. B d me to get he us p r other fo n who so er p that very sure to be s! er b mem decavprobert Welcome to the sunny state of Flordia for this year’s #DECAICDC! Make sure to take full advantage of this amazing conf erence and proclaim #IamDECA!

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#DECAICDC SOCIAL MEDIA YOUR CONFERENCE YOUR WAY! DOWNLOAD THE APP Download the official DECA Inc. Events app at http://bit.ly/decaicdcapp15.

With this app you’ll be able to get instant conference notifications, create your own agenda, use interactive maps to find exhibitors, connect with speakers and join the #DECAICDC conversation on social media.

Plus, having the app means you’ll be the first to know the #DECAICDC finalists on Tuesday morning!

STAY CONNECTED Want to share your conference experience with 17,000 DECA members, advisors and business partners? Then join the #DECAICDC conversation by using the social media prompts in the program to tweet, Instagram and more! How many likes can you collect this week?

DON’T BE THE LAST TO KNOW This year’s Orl@ndoLive Social Media Team will be sharing every aspect of the conference experience on social media, DECA Direct Online and more. Don’t miss out on a single Instagram photo, Snapchat or tweet! Go to decadirect.org to meet this year’s social media team, connect with them on Facebook and read their DECA Direct articles.

WAKE UP WITH DECA The best way to start your day in Orlando is with #DECAICDC Special Edition emails right in your inbox each morning.

Sign up to receive DECA Direct Weekly emails for the conference and all year long by signing up at the bottom of the page at deca.org.

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Use #DECAICDC in all your tweets, Instagram photos, Facebook posts and Vine videos!

THANK YOU TO OUR VOLUNTEERS These volunteers have given freely of their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

FLORIDA HOST COMMITTEE Dr. Lynore Levenhagen, Florida Chartered Association Advisor Jamie Benedict, Olympia High School, Orlando Rochelle Stanfill, Thomas Jefferson High School, Tampa

DR. LYNORE LEVENHAGEN Florida Chartered Association Advisor

FLORIDA DECA OFFICER TEAM Wesley Lopez, Tamir Rabinovich, Nicole Donato, Nicholas Bourdon, Angel Vazquez-Seda

CONFERENCE COORDINATORS COMPETITIVE EVENTS PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS AND PERSONAL FINANCIAL LITERACY EVENT Sherry Siler, Arkansas TEAM DECISION MAKING EVENTS Amy Granahan, Virginia Jennifer Kyle, Colorado INDIVIDUAL SERIES EVENTS Alan Balsdon, New York Betty McKie, Colorado

ELECTIONS/ACADEMIES ELECTION/BUSINESS SESSIONS Kevin Reisenauer, North Dakota

BUSINESS OPERATIONS RESEARCH EVENTS Rhonda Samples, Georgia CHAPTER TEAM EVENTS AND STOCK MARKET GAME Ron Kyle, Iowa BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS Ev Vaughan, Colorado MARKETING REPRESENTATIVE AND PROFESSIONAL SELLING AND CONSULTING EVENTS Chad Froeschle, Illinois EMERGING LEADER SERIES Angelo Constantino, New Hampshire Linda Krehbiel, Missouri Gordon Nicholson, New Hampshire

A Word to Our Series Directors and Adult Assistants The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the leadership academies and the other functions of DECA’s International Career Development Conference.

Briefings for series directors and adult assistants are scheduled throughout the conference and are critical for the success of the programs. Volunteers should check the program and report to the appropriate briefing session.

DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.

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DECA INC. BOARD OF DIRECTORS

Don’t Get Faked Out! Let the Unreal Campaign show you what’s Real at booth 207.

Everett Vaughan President Western Region Jacklyn Schiller President-elect Central Region Dr. Lynore Levenhagen Secretary Southern Region Mary Peres Treasurer North Atlantic Region Marsha Bock Board Member North Atlantic Region Pamela O’Brien Board Member Southern Region Kevin Reisenauer Board Member Central Region Oleg Shvets Board Member Western Region

Students hear from Michelle Brownlee (Bose, USA) at INTA’s Annual Meeting in Dallas, Texas.

Everett Vaughan President

Kenneth DiSaia NAB Chair Johnson & Wales University

Counterfeit products are not limited to bags and shoes!

They can also include cosmetics, automotive parts, pharmaceuticals and food. Stop by booth 207 of the exhibition hall and learn more about all the ways that counterfeiters try to scam you.

Learn more about the Unreal Campaign at www.unrealcampaign.com.

Tammie Brewer Ex-Officio Member ACTE Wayne Kutzer Ex-Officio Member State Director Paul A. Wardinski Ex-Officio Member DECA Inc.

OUTSTANDING SERVICE AWARDS The Outstanding Service Award is presented to those who have made distinguished contributions to further the mission of DECA Inc. at the international level for more than five years. Congratulations and thank you to this year’s recipients.

Christina Bohnet, Iowa Steve Einsel, Kansas Robert Guillemette, Massachusetts

Thinking about a Career in Sales?

Attend a University with a Sales Center!

Opportunities available when attending a college with a Sales Center:     

Scholarships Networking National Competitions Corporate Interviews Career Opportunities

The USCA website provides a list of Universities with Sales Centers.

www.universitysalescenteralliance.com 6

CONGRESSIONAL ADVISORY BOARD DECA’s Congressional Advisory Board (CAB) is a bipartisan group of United States Senators and Representatives who represent varied political philosophies, but all support Career and Technical Student Organizations—like DECA—as an integral strategy to prepare America’s youth for college and career success. If your elected officials aren’t already members of DECA’s CAB, please invite them to join—make it part of a chapter campaign!

For more information on DECA’s CAB visit: www.deca.org/cab/

SENATORS

John Boozman Arkansas

Shelley Capito West Virginia

Thad Cochran Mississippi

Debbie Stabenow Michigan

Jon Tester Montana

Ron Wyden Oregon

John Hoeven North Dakota

Mark Kirk Illinois

Gary Peters Michigan

REPRESENTATIVES

Rob Bishop Utah

John A. Boehner Ohio

Ted Deutch Florida

Jeff Fortenberry Nebraska

Gene Green Texas

Vicky Hartzler Missouri

Bill Huizenga Michigan

Blaine Luetkemeyer Missouri

Kenny Marchant Texas

Michael T. McCaul Texas

James P. McGovern Massachusetts

Jerry McNerney California

Devin Nunes California

Pete Sessions Texas

Fred Upton Michigan

Rob Wittman Virginia

Steve Womack Arkansas

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NATIONAL ADVISORY BOARD The NATIONAL ADVISORY BOARD (NAB) is composed of companies, colleges and universities, foundations, and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors; they sponsor and judge competitive events; they advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA and we thank each member for its continued support of our programs.

EXECUTIVE COMMITTEE ARYZTA (Otis Spunkmeyer, Inc.) Chris Tralka

Johnson & Wales University Ken DiSaia

Ewing Marion Kauffman Foundation Scott Carson

Marriott International, Inc. Andy Chaves

FIDM/Fashion Institute of Design & Merchandising Marlene Dunn Sharon Ryan Lisa Morabito Finish Line, Inc. Carrie Hofer Chad Morris Gordmans Roger Glenn

Men’s Wearhouse Don Botill Mike Sins Muscular Dystrophy Association Tracey Gianelli Tom Boyle Northwood University Bill Gagliardi Brian Sandusky

NRF Foundation Ellen Davis PDC Productions Patrick Boylan Piper Jaffray & Co. Stephanie Wissink Safeway, Inc. Megan Vincent Stein Mart, Inc. Jennifer Wellington Walgreen Co. Marquita Cunningham

NAB YEARS OF SERVICE

50 YEARS

35 YEARS

20 YEARS

15

YEARS

10

YEARS

5

YEARS 8

MEMBERS American Hotel & Lodging Educational Institute American Institute of CPAs Annie’s Frozen Yogurt The Art Institutes ARYZTA (Otis Spunkmeyer, Inc.) Association Motor Club Marketing B.E. Publishing Belmont University Jack C. Massey College of Business Berkeley College Bowling Green State University College Works Painting Conrad N. Hilton College of Hotel & Restaurant Management—University of Houston Cornell University School of Hotel Administration and School of Industrial and Labor Relations Custom Resources Dorm Co Drexel University Center for Hospitality & Sport Management Ewing Marion Kauffman Foundation FIDM/Fashion Institute of Design & Merchandising Finish Line, Inc. FIU Chaplin School of Hospitality & Tourism Management Goodheart-Willcox Publisher Gordmans H&R Block Herff Jones, Inc. Hilton Worldwide Hofstra University International Franchise Association Educational Foundation, Inc. Isenberg School of Management—UMass Amherst Jacksonville University Johnson & Wales University Jostens, Inc. Journeys Junior Tours

Knowledge Matters Krispy Kreme Doughnut Corporation Long Island University M&M Productions USA Marriott International, Inc. Men’s Wearhouse Muscular Dystrophy Association National Apartment Association Education Institute National Automotive Parts Association National Student Leadership Conference NFIB Young Entrepreneur Foundation Niagara University College of Hospitality & Tourism Management Northwood University NRF Foundation OCM (Our Campus Market) Ozark Delight Candy PDC Productions PepsiCo Chilled DSD Piper Jaffray & Co. PlanetHS PostNet World Headquarters Publix Super Markets, Inc. Rochester Institute of Technology, Saunders College of Business Safeway, Inc. Sales and Marketing Executives International, Inc. Selective Service SIFMA Foundation Sparkling ICE Stein Mart, Inc. Stingray Worldwide Temple University School of Tourism and Hospitality Management Universal Orlando Resort University of Evansville— Schroeder School of Business Administration University of Maryland Robert H. Smith School of Business Vector Marketing Corporation Walgreen Co. Walsworth Publishing Zinch

I AM A PARTNER THANK YOU FOR YOUR YEARS OF SERVICE SALES & MARKETING EXECUTIVE INTERNATIONAL 50 YEARS Sales & Marketing Executives International (SMEI) celebrates their 50 years of service with DECA as a National Advisory Board partner. Together, SMEI and DECA have prepared student members for career readiness. SMEI provides judges for DECA conferences across the nation, sponsors the Creative Marketing Project at the international level and provides advice to DECA on its strategic plan.

SMEI is the only global sales and marketing professional association. Members enjoy online forums, educational webinars and peer connections for knowledge sharing.

SMEI’s professional certification programs create a world-wide standard of credibility for individuals seeking recognition for their professional competencies.

DECA’S ANNUAL GIVING CAMPAIGN DONORS Thank you for your generous support of DECA through our annual giving campaign.

DECA’S DIAMOND SOCIETY $1,000+ Jack Rose Heidi Rumsey

FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING 35 YEARS

DECA’S ICDC CIRCLE $500–$999

Since 1980, the Fashion Institute of Design & Merchandising (FIDM) has been a partner of DECA. Together, FIDM and DECA have worked to prepare DECA members for college and career. FIDM supports DECA by serving on the National Advisory Board as an executive committee member, and sponsoring the Fashion Merchandising Promotion Plan Competitive Event, the FIDM Corporate Challenge and the Fashion Show at the International Career Development Conference. In addition, they recruit FIDM alumni to serve as judges for competitions.

DECA’S CHARTERED ASSOCIATION CIRCLE $250–$499

FIDM is a specialized, private college dedicated to educating students for the fashion, graphics, interior design, and entertainment industries. They have campuses in Los Angeles, San Francisco, San Diego, and Orange County, Calif.

CORPORATE PARTNER CHALLENGE WINNERS

FINISH LINE CHALLENGE

FIDM CHALLENGE

First:

First:

Logan Drazovich, Glenn Reddy The Harker School, California Second: Satya Hariharan, Cameron Vega Camas High School, Washington Third: Daniel Graves, Sydney Janes Lindsay Nance South Forsyth High School, Georgia

Erica Gorman, Kyley Lockwood Rita Sorokina Castro Valley High School, California Second: Erica Golubovsky, Mary Heck Bergen County Academies New Jersey Third: Mark Botnaru, Samantha Gregory Gabriella Klinakis Lower Pioneer Valley High School Massachusetts

Marie Burbach John Fistolera

David and Marsha Bock Mike Brown David and Brenda Clark Kenneth DiSaia Nick Edwards Heather Halle Ginger and Heather Hill Hilda and Terri Martin Pam McKenney Oscar Montecino Pam and Colin O’Brien Stephanie Sandstrom Jeannette Siegel David Wait Richard and Eloise Williams Ryan Witzig Join these alumni and friends of DECA and Connect Where You Are today! Visit www.deca.org/ donate and make your commitment to our future. Together, we will continue DECA’s tradition of excellence.

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PARTNERS FOR EXCELLENCE THANK YOU FOR YOUR CONTINUED SUPPORT OF DECA!

PLATINUM INVESTORS | $50,000 +

CORPORATE INVESTORS | $20,000–$49,999

STRATEGIC ALLIES | $10,000–$19,999

CONFERENCE SPONSORS ARYZTA (Otis Spunkmeyer, Inc.) – Advisor Lounge

Northwood University – Lanyards

Hospitality Mints – Mints for Judge Break

Rochester Institute of Technology Saunders College of Business – Pens

Marriott International, Inc. – Executive Mentor Dinner National Student Leadership Conference – Pens 10

A special thank you to these organizations that have sponsored specific items for the conference.

Spirit Factory – Calculators

I AM A PARTNER BUSINESS PARTNERS | $5,000–$9,999

SUPPORTERS | $500–$4,999 Air National Guard Awards Unlimited Ball State University Belmont University Jack C. Massey College of Business Cengage Learning DLG Enterprises Field Studies Center of New York Fluent Group

Gear for Sports Herff Jones, Inc. International Trademark Association Jostens, Inc. Kauffman Foundation MBAResearch M.E./D.E Supply Co. Muscular Dystrophy Association MV Sport

SCHOLARSHIP PROVIDERS American Institute of CPAs ARYZTA (Otis Spunkmeyer, Inc.) Bob Foehlinger Memorial Central Region DECA Custom Resources, LLC DECA Inc. Ed Fleming Memorial Edward “Ed” Davis Fund Goodheart-Willcox Publisher H&R Block

Hilton Worldwide International Franchise Association—Don DeBolt J. Willard & Alice S. Marriott Foundation Johnson & Wales University Journeys Leonard Pokladnik Memorial Loris “Larry” Lorenzi Memorial M&M Productions USA

Ohio Northern University James F. Dicke College of Business Administration PDC Productions Pincentives Planet HS Richard Ivey School of Business Ruboyianes Sales & Marketing Executives International Foundation

SCAD School Store POS Stein Mart, Inc. Summer Discovery TOMS Campus Programs University of Toledo US Navy Wear-a-Knit Wesleyan College Young America’s Foundation

DECA is grateful to the following NAB companies and supporters for providing more than $300,000 in scholarships to DECA student members and advisors.

Marriott International, Inc. National Automotive Parts Association National Society of High School Scholars National Technical Honor Society NFIB Young Entrepreneur Foundation North Atlantic Region DECA OCM (Our Campus Market)

Pat DiPlacido Memorial PDC Productions PepsiCo Chilled DSD Publix Super Markets, Inc. Safeway, Inc. Sonya Dismuke Memorial Southern Region DECA Sparkling ICE Walgreen Co. Western Region DECA 11

Your creative future is waiting Preparing for a career you’ll like is great. But preparing to do what you love, for life, is even better.

That’s what we do: provide the education, technology, support, and inspiration creative students need to prepare for fulfilling careers in the fields of Design, Media Arts, Fashion, and Culinary.

WHERE WILL YOUR CREATIVITY TAKE YOU? Explore the possibilities at new.artinstitutes.edu VISIT US AT BOOTH #217

The Art Institutes is a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. Administrative Office: 210 Sixth Avenue, 33rd Floor, Pittsburgh, PA 15222. © 2014 The Art Institutes International LLC. Our email address is csprogramadmin@edmc.edu.

Fantastic Futures Start Here.

NAPA OFFERS:

Scholarships Internships Employment NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections.

For more information on career opportunities in our 6,000 stores, 60 Distribution Centers and 15,000 NAPA AutoCare Centers, go to NAPAonline.com or internships@genpt.com or call 1-800-LET-NAPA.

© 2015 JR Motorsports, LLC. The name, likeness and signature of Chase Elliott, the No. 9 Chevrolet and other related trademarks and copyrights are used with permission by JR Motorsports, LLC and JRM Licensing, LLC. The NAPA name and logo are registered trademarks and are used under license

by National Automotive Parts Association.

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CHASE ELLIOTT

2014 NASCAR XFINITY Series Champion

KEYNOTE PRESENTATION MINDY GROSSMAN

CHIEF EXECUTIVE OFFICER & DIRECTOR, HSN, INC. Mindy Grossman is Chief Executive Officer of HSN, Inc. where she oversees a $3.4 billion direct to consumer retail portfolio that includes HSN and the Cornerstone portfolio of home and family lifestyle brands.

During her tenure, she has positioned HSNi as a leader in boundaryless retail, offering customers a seamless shopping experience across multiple channels— television, catalogue, online and mobile. Nearly SPONSORED BY half of the company’s revenue is now generated through digital commerce.

In 2014, Mindy was recognized as one of Fast Company’s Most Creative People in Business.

In 2013, Forbes magazine named Mindy one of the world’s 100 most powerful women, an honor she has received three times. In 2011, she was named Corporate Innovator of the Year at the Ernst & Young Entrepreneur of the Year® Florida Awards. In both 2010 and 2011, Mindy was ranked by the Financial Times as one of the top 50 women in world business.

Mindy serves on the boards of the National Retail Federation, Bloomin’ Brands and the U.S. Fund for UNICEF.

THANK YOU ORLANDO BUSINESS LEADERS DECA extends its appreciation to the 1,000 Orlando-area business professionals who are volunteering as competitive events judges, mentors and presenters at the 2015 International Career Development Conference. The conference would not be possible without you.

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THE

HOSPITALITY INDUSTRY

WE ARE

hospitality

I S T H E WO R L D ’ S

NO. 1 EMPLOYER. WA N T TO M A K E I T YO U R CA R E E R? Look no further than the Conrad N. Hilton College of Hotel and Restaurant Management — WE ARE hospitality! » We offer a practical business major tailored to an exciting, creative industry » We have the resources of a Tier One research university in the nation’s fourth-largest city » We’re one of only two programs in the country to own and operate a teaching hotel » We emphasize experiential learning, with hands-on experience and leadership opportunities outside the traditional classroom » Our students enjoy abundant internship and job opportunities, thanks to our major industry connections

VISIT DANNY AROCHA AT BOOTH

321

d a r o c h a@ u h.edu

»

»

1-800 - 797- 4566

TO LEARN MORE.

ww w . hr m. uh. e du

CONFERENCE EXHIBITORS American Hotel & Lodging Educational Institute www.ahlei.org 527 American Institute of CPAs www.startheregoplaces.com 315 Applied Academic Labs www.appliedacademiclabs.com 313 The Art Institutes www.artinstitutes.edu 217 ARYZTA (Otis Spunkmeyer Inc.) www.aryzta.com 401, 500 ARYZTA (Otis Spunkmeyer Inc.) www.aryzta.com Advisors Lounge—445 Association Motor Club Marketing www.amcm-online.com 530 Berkeley College www.berkeleycollege.edu 327 BIZ MINTS decabizmints.com 408 Bowling Green State University www.bgsu.edu/business 340 Bryant University www.bryant.edu 314 CI Sport www.cisport.com 339, 341 Columbus State University www.columbusstate.edu 105 Competition University www.cu.com 326 Conrad N. Hilton College University of Houston www.hrm.uh.edu 321 Cornell University (Schools of Hotel Administration and Industrial & Labor Relations) www.cornell.edu 205 Center for Retailing Experience, University of Arkansas at Fayetteville http://cre.uark.edu 531 Country Meats www.countrymeats.com 526 Custom Resources Fundraising www.customresources.com 328 Custom Shades LLC www.MoneyMakerShades.com 206 DECA Images www.shopdeca.org 145 Dorm Co. www.dormco.com 416 Earlham College www.earlham.edu 422 Eastern Kentucky University www.eku.edu 312 Embry-Riddle Aeronautical University— College of Business www.erau.edu 626

FIDM/Fashion Institute of Design & Merchandising www.fidm.edu 317 The Field Studies Center of New York www.fscnewyork.com 215 Florida International University Chaplin School of Hospitality & Tourism Management www.hospitality.fiu.edu 310 Georgia Southern University www.georgiasouthern.edu 306 Goodheart-Willcox Publisher www.g-w.com 520 Grove City College www.gcc.edu 507 Hofstra University www.hofstra.edu 241 Hult International Business School www.hult.edu 522 International Trademark Association— Unreal Campaign www.inta.org 207 Isenberg School of Management— UMass Amherst www.isenberg.umass.edu 412 Jacksonville University www.ju.edu 406 John Cabot University www.johncabot.edu 220 Johnson & Wales University www.jwu.edu 239, 338 Journeys Group www.journeys.com/careers 127, 129 Junior Tours www.juniortours.com 204 Keiser University www.keiseruniversity.edu 423 Kogod School of Business at American University kogod.american.edu 403 Krispy Kreme Fundraising www.krispykreme.com/fundraising 420 Life University www.life.edu 332 LIM College www.limcollege.edu 620 Long Island University (LIU) www.liu.edu 608 Marriott International, Inc. www.marriott.com 407, 409, 506, 508 MBA Research www.MBAResearch.org 138, 139, 140, 141, 238, 240 Men’s Wearhouse www.menswearhouse.com 203

Multicultural Foodservice and Hospitality Alliance www.mfha.net 428 Muscular Dystrophy Association www.mda.org 222 MV Sport www.mvsport.com 523, 622 My Fun Colors www.myfuncolors.com 307 National Apartment Association Education Institute www.rpmcareers.org 427 National Geographic Learning/Cengage Learning ngl.cengage.com 211 The National Student Leadership Conference www.nslcleaders.org 323 Norfolk State University www.nsu.edu 106 North Carolina State University—Poole College of Management www.poole.ncsu.edu 521 North Carolina Central University School of Business www.nccu.edu 528 Northwood University www.northwood.edu 103, 202 OCM: Our Campus Market www.ocm.com 102, 104 Ozark Delight Candy www.ozarkdelight.com 228 Pin-Centives www.pincentives.com 600 Praxis discoverpraxis.com 509 Queens University of Charlotte www.queens.edu 218 Rensselaer Polytechnic Institute www.rpi.edu 429 Rochester Institute of Technology— Saunders College of Business www.saunders.rit.edu 432 Rokkitwear www.rokkitwear.com 329 Savannah College of Art & Design www.scad.edu 124 School Store/Cafe POS Systems www.schoolpos.com 132 Selective Service System www.sss.gov 426 Sparkling ICE www.sparklingICE.com 302, 304 Stetson University www.stetson.edu 130 Stevens Institute of Technology www.stevens.edu 234

Use the conference app to find your favorite exhibitors.

Stevenson University www.stevenson.edu 414 Summer Discovery & Discovery Internships www.summerdiscovery.com & www.discoveryinternships.com 431 Temple University—School of Tourism and Hospitality Management www.sthm.temple.edu 226 TOMS www.TOMS.com/tribe 440 TYRA beauty, Tara Richardson Independent Beautytrainer 227, 229 UCF’s Rosen College of Hospitality Management www.hospitality.ucf.edu 630 The University of Alabama Huntsville— College of Business www.uah.edu/cba 501 The University of Arizona www.arizona.edu 333 University of Evansville www.evansville.edu 438 University of Rochester www.rochester.edu 334 The University of Tampa www.ut.edu 213 University Sales Center Alliance (USCA) www.universitysalescenteralliance.org 434 US Army www.goarmy.com 110 US Army, Cadet Command 118, 119, 120, 121, 122, 123 US Navy Recruiting www.navy.com 133, 232 USF Muma College of Business www.usf.edu/business 502 Vector Marketing Corporation www.vectormarketing.com 301, 303, 400, 420 Virtual Business Challenge—Knowledge Matters www.knowledgematters.com 413 Walgreens www.walgreens.com 503 Wear-a-Knit www.wearaknit.com 316 Wesleyan College www.wesleyancollege.edu 233 William Peace University www.peace.edu 421 West Virginia University College of Business and Economics be.wvu.edu 529 Worldstrides Summer www.worldstridessummer.com 335 Young America’s Foundation www.yaf.org 309

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DECA APPROVED VENDORS DECA Approved Vendors affiliate with DECA Inc. to provide resources for your school-based enterprise, fundraising and other classroom or chapter activities. We encourage you to utilize these vendors for all of your chapter’s needs. The list of vendors changes throughout the year. Please go to www.deca.org/partners for an up-to-date list of member companies.

GEAR FOR SPORTS

TM

ANNIE’S FROZEN YOGURT

Joe Streck (913) 693-2106 | Fax (913) 693-2621 jstreck@gearforsports.com www.gearforsports.com

(800) 969-9648 Lindsey@anniesfrozenyogurt.com www.anniesfrozenyogurt.com

NATIONAL STUDENT LEADERSHIP CONFERENCE (800) 994-6752 | (312) 322-9999 info@nslcleaders.org www.nslcleaders.org

SPARKLING ICE Brenda Bergstrom (425) 222-4900 Bbergstrom@talkingrain.com www.sparklingice.com

JUNIOR TOURS (800) 631-2241 travel@juniortours.com www.juniortours.com

B.E. PUBLISHING

Gerry Marrone (609) 359-1008 Gmarrone@ocm.com www.ocm.com

(888) 781-6921 sales@bepublishing.com www.bepublishing.com

COMPETITION UNIVERSITY Tara Richardson (660) 885-5635 | Fax (660) 885-3665 tara@customresources.com competitionuniversity.com customresourcesfundraising.com customresources.com

OCM (OUR CAMPUS MARKET)

(800) 4-KRISPY | (800) 457-4779 www.krispykreme.com/fundraising

OZARK DELIGHT CANDY Craig Battles, Owner (800) 334-8991 craig@ozarkdelight.com www.ozarkdelight.com

M.E./D.E SUPPLY COMPANY

(660) 885-5635 www.customresourcesfundraising.com

(800) 711-0140 | Fax (866) 366-5642 sales@mmproductionsusa.com www.mmproductionsusa.com

www.dormco.com/deca

Mike Sins (888) 970-1912 specialevents@tmw.com www.menswearhouse.com

(800) 346-0748 | Fax (218) 879-1205 tonya@wearaknit.com nicole@wearaknit.com www.wearaknit.com teresa@stitchitdesigns.com www.stitchitdesigns.com

ZINCH Rob Wellington Director of Outreach Rob@zinch.com Zinch.com/DECAchapters

M&M PRODUCTIONS USA

MEN’S WEARHOUSE

WEAR-A-KNIT

OTIS SPUNKMEYER, INC. (ARYZTA) (888) ASK-OTIS (275-6847) Ana.fundraisingsupport@aryzta.com www.spunkmeyer.com

CUSTOM RESOURCES FUNDRAISING

Jeff Gawronski (888) 925 2899 Jeff@DormCo.com

Philip Baird (417) 619-5849 philip_baird@spirit-factory.com www.spirit-factory.com

KRISPY KREME FUNDRAISING

Stanley Freed (800) 656-8590 | Fax (215) 752-8690 MEDESupply@aol.com schoolstoreequipment.com medesupplycompany.com

DORMCO.COM

STINGRAY WORLDWIDE— SPIRIT FACTORY

PEPSICO CHILLED DSD John Wilson Northeast Director, Pepsico Chilled DSD (203) 806-2002 john.wilson@pepsico.com www.tropicana.com

17

HONORARY LIFE AWARD Honorary Life Membership is the highest award DECA can bestow on an individual. Nominees are recommended by a chartered association and then approved by the DECA Inc. Board of Directors.

DECA is pleased to present three new members of this distinctive and deserving fellowship:

MARY ELLEN COLELLA | NEW YORK Mary Ellen Colella pursued her love of education when she accepted a teaching position at The Franciscan Academy, in Syracuse, N.Y. Mary Ellen began her career as a business education teacher and developed the Business Academy Program. After a promotion to vice principal, she became dedicated to developing the marketing education program and introduced her students to DECA. She was recruited by the New York State Education Department to monitor business education departments and became New York DECA Chartered Association Advisor in 1980. DECA has been her passion ever since.

Ms. Colella’s rapport with faculty and students provided a sterling example of leadership and competitive spirit for success. During her 23-year tenure with New York DECA, Mary Ellen directed the state’s officer summer leadership program and new chapter advisor development, instituted fall leadership workshops to prepare students for competitive events, and increased New York DECA’s membership to over 6,000 members. Colella served on the DECA Inc. taskforce to investigate ways students with developmental disabilities could participate as competitors in DECA competitive events; hosted workshops at North Atlantic Region Leadership Conferences and International Career Development Conferences; and served as a judge at ICDC for numerous years. She remains actively involved with DECA activities at the local, association and international levels.

ROGER GLENN | NEBRASKA As an accomplished business executive, Roger Glenn has exemplified DECA’s connection to business as a valued member of DECA’s National Advisory Board (NAB) and NAB Executive Committee for nearly two decades. During that time, Roger has led the partnership between DECA and two major national brands, Safeway and Gordmans. Both partnerships ensure DECA members are prepared for college and career and sponsor DECA Inc.’s competitive events and scholarship programs. Roger served as the NAB chair from 2011 to 2014.

A hallmark of Roger’s service to DECA is his passion for the organization. Watching him talk to key stakeholders and potential partners to ensure they capture the vision of DECA is exciting. Roger is masterful in helping existing and potential partners realize how partnering with DECA will ultimately benefit them while providing amazing experiences for students. Roger has worked tirelessly for many years to build partnerships between DECA and corporations around the country and has personally contributed to the growth and strength of DECA’s National Advisory Board through his many years of dedicated service. His leadership helped reshape the purpose and operation of the National Advisory Board. Roger has been an invaluable partner in creating the vision for DECA. In addition to his contributions to DECA through his promotion and advocacy efforts on the National Advisory Board, Roger still makes it a priority to volunteer as a judge at both the California DECA Career Development Conference and the International Career Development Conference and speak to school administrators about the benefits of engagement with DECA. An outstanding champion for our students, he works hard to ensure they have the best possible experiences.

DECA commends Roger Glenn’s advocacy, commitment and visionary leadership to DECA. Honorary Life Membership is a fitting testament to his dedication.

18

DAVE WAIT | MICHIGAN Advancing the DECA organization at the local, association and international levels has been Dave Wait’s mission for nearly the past 40 years. Dave’s first affiliation with DECA began as a high school member and transitioned to collegiate member, alumni member, chapter advisor and now state director, where he has served for almost 30 years. With a visionary philosophy and an educational mindset, Dave has developed programs to strengthen the student learning experience, train and develop DECA advisors and grow the organization at all levels.

Viewing DECA as an integral part of the business and marketing curriculum, Dave aligned DECA with the Michigan state curriculum, developed a mentoring program for advisors and implemented DECA’s Professional Learning Series into his association’s teacher development. Using his knowledge and expertise from the association level, Dave also chaired the DECA Inc. Competitive Events Taskforce, which successfully aligned DECA’s competitive events with National Curriculum Standards.

Dave has been an early adopter of new initiatives designed to enhance DECA, such as using online testing to provide achievement data, using school-based enterprises as learning laboratories, integrating chapter campaigns, and delivering high-quality advisor training to improve instruction. Committed to improving the organization, Dave has shared these best practices with his association peers.

Using his combined experiences, Dave has also served multiple terms on the DECA Inc. Board of Directors, including holding the office of president, and has hosted multiple DECA Central Region Leadership Conferences.

PAST HONORARY LIFE RECIPIENTS 1951

Charles E. Boyd H

1967

1977

Robert V. Mullen H

Donovan Armstrong H Louise Bernard H George A. Scott H

Oswald M. Hager H Anacile Riggs Kurth H. Naylor Fitzhugh H

1958

1968

1978

1954

George M. Stone H Amanda A. Thomas H

James A. Dorsey H

1960

William F. McCurdy

Brice W. Cecil H James Cash Penney H

1961

Edward J. Condon H John W. Edgerton H L. T. White H

1962

Harry W. Ketchum H Hugh E. Muncy H James H. Pearson H

1963

Walter B. Anderson H Theodore G. Plumb H John B. Pope H

1964

John G. Byler H Paul H. Valentine H

1965

John A. Beaumont H Marguerite Loos H J.C. Lynd H

1966

M.D. Mobley H

1969

1970

Eugene L. Dorr Earl P. Tregilgus

1971

Vera Pearl Tisdale Reno S. Knouse H

1979

Lester B. Kesterson David A. Thompson H Merlin Wayne Kampfer

1980

Ted Best

Harry A. Applegate H M.J. DeBenning H Helen B. O’Donnell H G. Henry Richert H

Clayton Riley H

1972

H.E. “Red” Ruppert

H.D. Shotwell H K. Otto Logan

1973

Etta M. Dorn H T. R. Petty H Evangeline H. Watson

1974

T. Carl Brown H Al N. Seares H

1975

Theron Moss H

1976

Mildred L. Jackson H Lucy C. Crawford H Elaine R. Pitts Lowell A. Burkett

1981

1982 1983

Blanche M. Curran Paul C. Bennewitz

1984

1988

Kenneth W. Smith

1989 Loris C. Lorenzi H

Philip Scheel Robert Wolff

1991

Michael D. Bass H Albert Dominic Corey

1992

Adrian Barrow Dr. Marcella Norwood

1993

Helen Dorsey Emmett Eary Jack Rose

Todd Sagraves Berry Sullivan John Blalock Fred Rexus Dr. Frederick L. Williford John E. Elias David J. Redding H

1994

Elinor F. Burgess Edgar L. Fleming H Harold Rowen

1995

Jack T. Humbert Edwin L. Nelson

1985

1996

Norris D. Young Mary K. Klaurens H

James R. Bowers

1986

Marie J. Burbach Nina L. Gaskin

1987

Sissy Long Jeannette Siegel

J. W. Weatherford Mae J. Laatsch

2000

1990

Warren G. Meyer H Keiji Okano H

William M. Crisp E.D. Peeler

1999

Carl L. Grunander Thomas E. Hill

1997

1998

2001

2002

2008

Chuck Blood Raymond Gormley Richard Mangini Pam McKenney David Starr

2009

Gregg Christensen Ken DiSaia Dr. Julie Lyman

2010

2003

Gary Colvin Pat DiPlacido H Jim King Curtis Youngman

2004

Tina L. Durham Glenice Hall Michael Marchetti

2005

Roger Cartee Shirlee Kyle Everett D. Vaughan

Carol Borskey Tim Coffey Rick Giudicessi Hunt Hawkins Dr. Gene Reed

2006

Dr. James Gleason Priscilla McCalla

2007

Kristin Crowe Louis Kaminski Dr. Kathy Walton

2011

2012

2013

Marsha Bock Tim Gilmore H

2014

Dr. Edward L. Davis

H Deceased

19

EMERGING LEADER HONOR AWARD 2014–2015 This award recognizes DECA members studying marketing, entrepreneurship, finance, hospitality and management for becoming academically prepared, community oriented, professionally responsible, experienced leaders through participation in DECA. ALABAMA Taylor Cooper Houston Davis Katelyn Dewrell Emilee Griffith Makael Harris Luu Hopkins Bobbi Norwood Sydney Pettis John David Phillips Emily Riffe Kathlene Saliba Reid-Claire Stein Destiny Stephens

ARIZONA Zoe Cooper John Cutler Naveen Dasari Marco Hipolito Kevin Hong Alisha Kalsi Sky LaFavor Natalynn Masters Nicholas Ochoa John Roberts Alec Romero Valerie Rozon Victoria Souksavath Erin Tatum Victoria Thomas Jessica Tillery Dilraj Toor

ARKANSAS Rebecca Aguilera Anna Albers Makenzie Appleton Ashlyn Elliott Kari Evans Austin Jackson Madison Medlock Kolin Myers Josh Parker Gabe Parton Johnnessa Roubleau Paige Tigg Zack Wofford

CALIFORNIA Sanjita Gowda Svetlana Kalinina Neel Karody Ari Kim

20

Shivani Komma Danica Lim Marielle Jan Lopez Punit Mehta Juny Nguyen Reysha Patel Ishmael Rico Sachin Sadana Joshua Trupp Ervin Yangorin

ILLINOIS

CONNECTICUT

INDIANA

Cassandra Burdick Jillian Fisher Staraezah Gibson Nicole Lane Kristiana Osborne

DELAWARE Tyler Evans

FLORIDA Jordan Brown Paulo Diaz Penaherrera Marissa Lotfy Nicholas Morelli Sabrina Porter

GEORGIA Samuel Albertson Tyler Bunn Armand Champion-Young Wesley Dunkirk Bailey Geter Monique Longoria Madison McNair Levonubari Nenbee Sonia Patel Colton Whitley

IDAHO Ashley Breier Kaycee Carollo Sydney Conein-Lingelbach Chloe Daletski Amanda Davis Tia Dudgeon Riley Elguezabal Tanner Grant Denise Hoang Grace Jacobsen Kylie Kowitz Tanner LaBarge Nazila Mursalova Jordan Parks

Yasaman Parthor Taylor Price Rachel Provost Peyton Scow Michaela Birchmeier Tim Grobe Rikin Shah Jake Weiskirch Rosaana Alanis Emily Causey Zack Chambers Michaela Dean Zak Grove Olivia Hackman Hannah Hobby Samuel Johnson Raelynn Mills Taylor Moore Jay Patel Paige Plumback Jessica Pollitt Kalex Whitesel Katie Youree

KENTUCKY Hannah Ashley Heather Easley Ashton Filburn Jessica Hughes Eric Liptak Alexis Schmidt Madyson Wieland

LOUISIANA Katelyn Baldwin Christina Fritchie Shatoia Jackson Jeremy Lindberg Kelsey Lorentz Candice Maddox Victoria Reynolds Roya Shalchi Robert Stanley Brittany Talbert Tricia Tucker Linda Vu

MARYLAND Jason Dinsmore

MASSACHUSETTS Rachel Balestraci Samantha Boardman Angela Botto Ryan Boudreau Victoria Christensen William DiGravio Nathan Ding Annemarie Donegan Patrick Ghadban Alyssa Lash Sarah Liskov Paul Nardone Linda Pham Kristian Salvucci Devyn Vinson Shawn Westcott

MICHIGAN Mitch Bigland Stephanie Birkmeier Elizabeth Brown Alexa Callaway Chelsea Carter Robin Daniels Relicious Eboh Bailey Green Samantha Jansma Alex Konwerski Irene Mead Wenyi Qu Caleb Schantz Caleb Sleeman

MINNESOTA Sam Baska Sam Capistrant Griffin Egan Maria Godinez Steve Jungbauer James Kroll Morgan Malo Mia Scharber

MISSISSIPPI Neely Brown Anna John Hand Jacob Manley Macon Murff Haley Pate Natalie Sowers C. J. Williams

MISSOURI Nichole Gann

I AM A LEADER Irving Martinez Sarina Soligo

NEVADA Allison Armstrong Maria Echeverria Katherine Erickson Sanchai Funwilas Alyssa Nikoley Melissa Paz Alexandra Penano Alison Ryu

NEW HAMPSHIRE Kathryn Aiken

NEW JERSEY Kenneth Breslow Amy Burke Alexa Chaloupka Nicole Fullerton Alison Lim Jenna Parisen Carlee Patton Christy Verhoog

NEW MEXICO Benjamin Martinez

NEW YORK Nicholas Apuzzo Lauren Budzich Sophie Greenberg Carlie McClinsey Hannah Zachary

NORTH CAROLINA Emily Fordice Julian Gaines

NORTH DAKOTA Andie Chandler Chase Christen Emily Christoferson Ashley Egeland Shelby Gelinske Ashley Kovar Jenna Laurin Zachary Ranisate Austin Shroyer Marah Weiser Gregory Wischer

OHIO Tyler Adkins Imnet Arega Andrew Cantrell Madde Clegg Isabella Colasante Jennifer Cox Lily Coyer

Emilee Downing Toriano Drane Morgan Fischer Jessica Griffith Jonathan Hanley Matthew Haueter Vincent Hill Payton Honaker Aloee Jackson Jillian Jernas Kristina Kostovski Amanda Madsen Olivia Marti Victoria Maurer Tara Obermeyer Jaye Olaniran Emilja Papic Wajiha Qadeer Pacia Rinthara Thalia Salas Erika Schrade Chance Seibert Blake Snyder Hallie Thome Donte Turner Donovan Vaughn Hannah Wallace Mickenzie Wettle Aonesti Williams Audrey York

OKLAHOMA Kori Dunn Paige Foret Brittany Horn Amber Johnson Mackenzie Lamb Simran Mahbubani Madison Moody Mackensie Nick Jennifer White Mackenzie Wright

ONTARIO Cynthia Feng Laura Fong Jimmy Zhou

PENNSYLVANIA Rubin Antony Savannah Moyer Ashley Pera Austin Rabenold Alexis Tobin Ihor Tsesliv

RHODE ISLAND Derrick Correira Alannah Durand Sam Lawrence

Leslie Vongphakdy

SOUTH CAROLINA Christina Bradshaw Lexie Brensinger Savannah Cagle Ashley Causey Lindsay Clamp Kames Davis Larry Fortune Addison Frazier Sandy Guo Hannah Harrelson Ishmael Henry Alexis Hoffman Kevin Hutto Kaitlyn Laird Tyler McCracken Mikel McDaniel Breyonna Miller Ebony Romero Jensen Taylor Samantha Tucker N’Dejah Wright

SOUTH DAKOTA Anna Haiar

TENNESSEE Janelle Brown

TEXAS Ifeoma Ahuna Terry Bishop Caroline Brennan Robert Burnett Isabel Cabato Jorge Castillo Kristine Chen Anika Chowdhury Autumn Crawford Blake Cumbie Taylor Flessa Erica Fox Shelby Herrod Madison Jones Abigail McPherson Peyton Modesitt Kaila Musgrove Brandon Quick Nathan Seward Shruti Veeramachineni Casey Whoolery-Pratt Jeremy Witt Valeria Zavaleta

VIRGINIA Megan Bennett Sean Bissell Savannah Boyd

Kennedy Bradley Taylor Brown Kyle Call Julie Duetsch Lisa Edwards Jeremy Gilbert Cameron Johnson Madison Jones Autumn Lamie Cody Lester Dara Lewis Halie Lowe Daniel McNally Justin Miller Marcelle Piriz Samantha Raines Lauren Robertson Jordan Sandy Molly Saxton Cayce Taylor Corey Tuggle Ezekeal Vance Greyson Walsh Tiffani Warren Kayla Waysome Barry White Maya Wilkerson Vivian Zheng

WASHINGTON Rianna Eduljee Anthony Grier Alison Lee Bronson Leinweber Alison O’Daffer Ulyses Osuna Anna Wood-Gaines

WEST VIRGINIA Steven Hairston Haleigh Mardos Chaz Pittman

WISCONSIN Andrea Blomquist Ryan Castle Holly Krey Cole Kubisiak Kaddie Levine Justin Mack Kyle Nickel Emily Ramthun David Rautio Dylan Resch Sydney Snoeyenbos Austin Solomon Alexandra Steinberg Michael Thome

21

THRIVE LEVEL CAMPAIGN WINNERS Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2014–­2015 chapter campaigns. To earn THRIVE Level recognition and participate in the THRIVE Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in two chapter campaigns: the COMMUNITY SERVICE CAMPAIGN, GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN or PROMOTIONAL CAMPAIGN. ALABAMA

Central High School of Clay County

ARIZONA

Apollo High School Barry Goldwater High School Chandler High School Desert Ridge High School Greenway High School Higley High School Payson High School Perry High School Pinnacle High School Queen Creek High School Raymond S. Kellis High School Vista Grande High School Wickenburg High School Williams Field High School

ARKANSAS

Alma High School Arkadelphia High School Bentonville High School Clarksville High School Maumelle High School Northside High School Rogers High School

CALIFORNIA

Amador Valley High School Arroyo High School Beverly Hills High School Castro Valley High School Foothill High School Granada High School Granada Hills Charter High School The Harker School Irvington High School Martin Luther King High School Mission San Jose High School Monta Vista High School Piedmont Hills High School San Leandro High School Valley Christian High School Western Sierra Collegiate Academy

COLORADO

Centaurus High School Chaparral High School Cherry Creek High School Doherty High School Liberty High School Mountain Range High School Ponderosa High School ThunderRidge High School

CONNECTICUT

Brookfield High School Coginchaug Regional High School Danbury High School Darien High School Hamden High School Naugatuck High School Norwich Technical High School Platt High School South Windsor High School Southington High School

DELAWARE

Christiana High School

24

FLORIDA

Buchholz High School I Cypress Bay High School East Ridge High School Ida Baker High School Marjory Stoneman Douglas High School Plantation High School Spanish River High School

Rockport High School Stoughton High School Wareham High School Weston High School Wilmington High School Worcester Technical High School

MICHIGAN

Capital High School Payette High School

Airport High School Careerline Tech Center Forest Hills Northern High School Fruitport High School Grand Blanc High School Grosse Pointe North High School Harper Creek High School Jenison High School Laingsburg High School Lake Orion High School Lakeland High School Lakeview High School Lapeer County Edu. & Tech.

Midland Dow High School Milford High School Northville High School Rochester Adams High School Southfield Lathrup High School Tuscola Technology Center Utica Ford High School Westland John Glenn High School

ILLINOIS

MINNESOTA

GEORGIA

Brookwood High School Camden County High School Habersham Central High School Houston County High School Lakeside High School Lambert High School North Gwinnett High School North Hall High School Parkview High School Peachtree Ridge High School Rockdale Career Academy South Forsyth High School Troup County High School West Forsyth High School Westside High School-Macon

IDAHO

Glenbrook North High School Homewood-Flossmoor High School

INDIANA

Brownstown Central High School Frankfort Senior High School Penn High School Plainfield High School Yorktown High School

KANSAS

Blue Valley High School El Dorado High School Lansing High School Lawrence High School Wichita East High School

LOUISIANA

Caddo Career & Technology Center Dutchtown High School St. Amant High School Warren Easton Charter High School

MARYLAND

Richard Montgomery High School

MASSACHUSETTS

Apponequet High School Billerica High School Danvers High School Georgetown High School Grafton High School King Philip Regional High School Marshfield High School Nashoba Regional High School Nipmuc Regional High school North Andover High School Northbridge High School Peabody Veterans High School

Elk River Senior High School Forest Lake High School Hill-Murray School Irondale High School Lakeville High School Lakeville South High School Rogers High School Wayzata High School

MISSISSIPPI

Columbia Academy

MISSOURI

Cape Girardeau Career & Tech.

Kearney High School Orchard Farm High School Ozark High School Springfield Glendale High School Springfield Parkview High School Wentzville Holt High School Willard High School

MONTANA

Capital High School Glacier High School Helena High School

NEBRASKA

Central High School Elkhorn South High School Lincoln Southeast High School Millard North High School Millard West High School Papillion LaVista High School Papillion LaVista South High School Ralston Senior High School

NEVADA

Basic High School

= MEMBERSHIP CAMPAIGN = COMMUNITY SERVICE CAMPAIGN = GLOBAL ENTREPRENEURSHIP CAMPAIGN = PROMOTIONAL CAMPAIGN

Bonanza High School Desert Oasis High School East Career and Technical Academy Southwest Career and Technical Academy Valley High School West Career and Technical Academy

ONTARIO

Glenforest Secondary School Gordon Graydon Memorial Secondary School Maxwell Heights Secondary School Pickering High School Sinclair Secondary School

OREGON

Bedford High School Hillsboro-Deering High School John Stark Regional High School

Bend Senior High School Klamath Union High School Oregon City High School Sabin-Schellenberg High School

NEW JERSEY

PENNSYLVANIA

NEW HAMPSHIRE

Cinnaminson High School Colts Neck High School Delsea Regional High School Highland Park High School Jefferson Township High School Leonia High School Monroe Township High School Northern Burlington Regional High School

Carbon Career & Technical East Stroudsburg High School South Norristown Area High School State College Area High School

Ocean Township High School Ramapo Indian Hills High School Ridgewood High School Scotch Plains Fanwood High School Shawnee High School Union City High School Vernon Township High School

Hamilton Career Center Lee County Career & Technology Center Lexington Technology Center Socastee High School

NEW MEXICO

Arlington High School Brighton High School Maryville High School White House High School Whitehaven High School

Albuquerque High School Capital High School Clovis High School Eldorado High School La Cueva High School Rio Rancho High School Volcano Vista High School

NEW YORK

Herricks High School Plainview-Old Bethpage JFK High School Roslyn High School Smithtown High School East Smithtown High School West

NORTH CAROLINA

Ben L. Smith High School Hoke County High School North Mecklenburg High School Watauga High School

NORTH DAKOTA

Bottineau High School Fargo South High School Grand Forks Central High School James Valley Career & Technical Center Mandan Sr. High School Minot High School North Valley Career and Technology Center Red River High School Sheyenne High School Southeast Region Career & Technology Center Stanley High School Valley City High School West Fargo High School

OHIO

Bellefontaine High School Lorain County JVS Saint Marys Memorial High School Urbana High School

OKLAHOMA

Ponca City High School Tri-County Technology Center

I AM A LEADER

RHODE ISLAND

Burrillville High School East Providence High School & CTC

SOUTH CAROLINA

SOUTH DAKOTA

Lincoln High School

TENNESSEE

TEXAS

Clements High School Copperas Cove High School Klein Oak High School Magnolia West High School Mission High School Pine Tree High School Pittsburg High School

Samuel Clemens High School South Garland High School Stephen F. Austin High School The Woodlands College Park High School

UTAH

Copper Hills High School Hunter High School Jordan High School Mountain High School

VERMONT

South Burlington High School

VIRGINIA

Blacksburg High School Broad Run High School Chantilly High School Dominion High School Fairfax High School Freedom High School Heritage High School Hopewell High School I. C. Norcom High School Kecoughtan High School King George High School King’s Fork High School Mountain View High School Oakton High School Oscar Smith High School Patrick Henry High School

Potomac Falls High School Prince George High School Richlands High School Riverbend High School Robinson Secondary School Sherando High School Stone Bridge High School Tuscarora High School W. T. Woodson High School

WASHINGTON

Auburn High School Auburn Mountainview High School Ballard High School Camas High School Capital High School Cedarcrest High School Central Valley High School Chiawana High School Clarkston High School Columbia River High School Deer Park High School East Valley High School Elma High School Everett High School Ferris High School Grandview High School Heritage High School Highline High School Jackson High School Kamiakin High School King’s High School Lindbergh High School Mark Morris High School Marysville-Pilchuck High School Mt. Spokane High School Pasco High School Peninsula High School Port Angeles High School R. A. Long High School Renton High School Richland High School Skyline High School

WEST VIRGINIA

Bridgeport High School John Marshall High School Martinsburg High School Musselman High School Sissonville High School Wirt County High School

WISCONSIN

Appleton East High School Bay Port High School Brookfield Central High School D. C. Everest High School Dodgeville High School Green Bay Southwest High School Holmen High School Kenosha Bradford High School Madison West High School Monona Grove High School Mosinee High School New Berlin West High School New London High School Sun Prairie High School Wausau East High School Wausau West High School Wisconsin Rapids High School

WYOMING

Cheyenne South High School

25

DECA CERTIFIED

SCHOOL-BASED ENTERPRISES 2015 A school-based enterprise (SBE) is a real business that sells goods and services in a learning-lab setting within a school. By putting the marketing and business concepts learned in the classroom to use in operating an SBE, students are provided with real-world work experience vital to developing 21st century skills and preparing for future careers.

Congratulations to the following chapters for earning a DECA SBE Chapter Certification for 2015! To become DECA certified, students reflect upon their work in the SBE through documentation of 10 key business standards and performance indicators from the Business Administration Core, the Marketing Career Cluster, and the Merchandising Pathway of National Curriculum Standards. Earning a Gold Certification qualifies students to participate in the exclusive SBE Academy and competition held annually at DECA’s International Career Development Conference.

To find out more about the DECA SBE program, visit www.deca.org/sbe.

BRONZE LEVEL CERTIFIED

Parkview High School Southeast High School West Forsyth High School (West Ink)

LOUISIANA

ILLINOIS

Denham Springs High School St. Amant High School

MICHIGAN

Grand Haven High School Jenison High School (Cat’s Corner)

MISSOURI

Springfield Parkview High School

NEW MEXICO

Albuquerque High School Capital High School Sandia High School

TEXAS

John Dubiski Career High School

SILVER LEVEL CERTIFIED ARIZONA

Pinnacle High School Thunderbird High School

COLORADO

Liberty High School

FLORIDA

Lake Region High School

GEORGIA

East Paulding High School Mill Creek High School North Gwinnett High School

Kaneland High School

INDIANA

Avon High School Carmel High School Munster High School North Side High School Union City Community High School (Apache Design)

KANSAS

Blue Valley Northwest High School Washburn Rural High School (Common Grounds) Washburn Rural High School (WRHS Bank)

MASSACHUSETTS

Worcester Technical High School

MICHIGAN

Brighton High School Carlson High School Gull Lake High School Hartland High School Holt High School Jackson High School Lakeland High School Livonia Stevenson High School North Farmington High School Tuscola Technology Center Utica Stevenson High School

MINNESOTA

KENTUCKY

Alexandria High School Little Falls Community High School Mounds View High School

MASSACHUSETTS

MISSISSIPPI

Tates Creek High School Nipmuc Regional High School Whitman-Hanson High School

Itawamba High School

TEXAS

Liberty North High School Springfield Glendale High School

Allen High School Sam Rayburn High School

WASHINGTON

MISSOURI

NEBRASKA

Scottsbluff High School

Auburn Riverside High School (Raven’s Nest)

NEW HAMPSHIRE

GOLD LEVEL CERTIFIED

NEW JERSEY

Bedford High School

TEXAS

Monarch High School Mountain Range High School Ponderosa High School ThunderRidge High School

VIRGINIA

DELAWARE

George Bush High School Samuel Clemens High School Wakeland High School Briar Woods High School Courtland High School Dominion High School Gar-Field High School Hidden Valley High School John Champe High School King’s Fork High School Norview High School Ocean Lakes High School Riverbend High School Rock Ridge High School Sherando High School

WASHINGTON

Auburn High School (A-Town Attire) Bethel High School Camas High School Capital High School Cashmere High School Clarkston High School (Bantam Bean) Clarkston High School (Clarkston DECA Deli) Columbia River High School Emerald Ridge High School Ferndale High School Ferris High School Global Connections High School Hazen High School Heritage High School King’s High School Newport High School North Central High School Olympia High School Port Angeles High School Quincy High School (Java Jacks) Redmond High School Skyview High School Snohomish High School Todd Beamer High School

WEST VIRGINIA

Hedgesville High School Wirt County High School

WISCONSIN

Cactus High School Douglas High School

NEW MEXICO

ARKANSAS

NEVADA

Brookfield Central High School Madison LaFollette High School New London High School Sheboygan North High School Slinger High School Wausau West High School Westosha Central High School West Salem High School

OHIO

GOLD LEVEL RECERTIFIED

ARIZONA

El Dorado High School

COLORADO

Highlands Ranch High School

Delsea Regional High School Ocean Township High School Union City High School Highland High School Basic High School Dayton High School

CONNECTICUT

Northmont High School

FLORIDA

Sabin-Schellenberg Center

GEORGIA

Northampton Area Senior High School

Norwich Technical High School Buchholz High School Flowery Branch High School Lanier Charter Career Academy (Design 360) Norcross High School

26

OREGON

PENNSYLVANIA TENNESSEE

Antioch High School Beech High School (Buc Stop) Station Camp High School

ARKANSAS

Alma High School Bentonville High School Harrison High School Northside High School

CALIFORNIA

Albany High School

COLORADO

Cherokee Trail High School

Alexis I duPont High School

FLORIDA

Matanzas High School

GEORGIA

Camden County High School Forsyth Central High School Lanier Charter Career Academy (Get Gifted) Mountain View High School Peachtree Ridge High School Troup County High School Warner Robins High School West Forsyth High School (West Express)

IDAHO

Capital High School (Bean Box) Capital High School (Snack Shack) Coeur D’Alene High School Payette High School (Payette High School Designs) Payette High School (Pirate Concessions)

ILLINOIS

East Aurora High School

INDIANA

Union City Community High School (The TeePee)

KANSAS

Wichita North High School

KENTUCKY

Taylor County High School

MASSACHUSETTS

Apponequet High School Marshfield High School Plymouth North High School Plymouth South High School

MICHIGAN

Careerline Tech Center Chippewa Valley High School Clio High School Dakota High School Davison High School Forest Hills Central High School Fowlerville High School Fruitport High School Garden City High School Grand Blanc High School Greenville High School Grosse Pointe North High School Harper Creek High School Harrison High School Jenison High School (Jenison Green Bean) Kearsley High School Lake Orion High School Lakeview High School LISD TECH Center Mount Morris High School Rochester Adams High School Saline Area Schools Southfield Lathrup High School Theodore Roosevelt High School Utica Ford High School Utica High School

I AM ENTERPRISING

SPONSORED BY

MINNESOTA

Elk River High School Hopkins Senior High School Irondale High School Lakeville South High School Owatonna Senior High School Richfield High School Rogers High School Sauk Rapids High School Tartan High School Wayzata High School

MISSOURI

Reeds Spring High School

MONTANA

Bozeman High School Capital High School Helena High School

NEW HAMPSHIRE

Alvirne High School Vocational Center Hillsboro-Deering High School

NEW JERSEY

Cinnaminson High School

NEW MEXICO

Cibola High School Rio Rancho High School

NEW YORK

Herricks High School Plainview-Old Bethpage JFK High School Roslyn High School

Olentangy Orange High School Saint Marys Memorial High School Toledo Roy C. Start High School

OREGON

Bend Senior High School (Bear’s Cave) Bend Senior High School (Java Bear)

PENNSYLVANIA

Carlisle Area High School Lehigh Career & Tech Institute Pottstown High School State College Area High School

SOUTH CAROLINA R.B. Stall High School River Bluff High School Socastee High School Wando High School Westwood High School

TENNESSEE

Beech High School (Buc Hut) Ravenwood High School Sevier County High School Summit High School

TEXAS

Magnolia High School Ronald Reagan High School The Woodlands College Park High School Travis High School

UTAH

Jordan High School

NORTH DAKOTA

VERMONT

OHIO

VIRGINIA

Grand Forks Central High School Groveport Madison High School Lima Senior High School Maple Heights High School

Southwest Vermont CDC Bayside High School Blacksburg High School Broad Run High School

Freedom High School Heritage High School Kempsville High School King George High School Landstown High School Lee Davis High School Loudoun County High School Potomac Falls High School Spotsylvania High School Stone Bridge High School Woodgrove High School

WASHINGTON

Auburn High School (Auburn DECA Fresh) Auburn Mountainview High School Auburn Riverside High School (Raven Hoop Concessions) Central Valley High School Chiawana High School Curtis High School Edmonds-Woodway High School Elma High School Enumclaw High School Federal Way High School Graham Kapowsin High School Grandview High School Issaquah High School Jackson High School John R. Rogers High School—Spokane Kamiak High School Kamiakin High School Kelso High School Kentwood High School Lake Stevens High School Lakes High School Lewis & Clark High School Lindbergh High School Mariner High School Mark Morris High School

Monroe High School Mount Spokane High School North Mason High School Oak Harbor High School Pasco High School Puyallup High School (The Wall) Puyallup High School (Viking Blend) Quincy High School (The Hutch) Richland High School River Ridge High School Rogers High School—Puyallup Shadle Park High School Shelton High School Shorecrest High School Shorewood High School Stadium High School Steilacoom High School Tahoma High School Thomas Jefferson High School West Valley High School—Yakima White River High School

WEST VIRGINIA

Musselman High School

WISCONSIN

Badger High School Bay Port High School D. C. Everest High School Gibraltar Area Schools Green Bay West High School Hamilton Sussex High School Kenosha Bradford High School Kimberly High School Madison West High School McFarland High School Sparta High School Sun Prairie High School

Students Don’t Start College at JWU. They Start A Career.

In today’s fast-paced business world, students need a competitive edge to really stand out.

At Johnson & Wales University, students start taking classes in their major in their first year, giving them four years to develop one-of-a-kind work experiences related to their field of interest. They’ll learn from faculty with industry experience who often help to network for internships and jobs.

Students can continue their involvement in DECA at Johnson & Wales.

They’ll be part of our National Student Organizations (NSO), the perfect way to expand leadership, communication and team-building skills.

To assist DECA students in their pursuit of a college education, the university annually awards DECA scholarships ranging from $1,000 up to full tuition (renewable for up to four years).

Graduate with a powerful degree. And an even more powerful résumé.

1405424

For more information, visit www.jwu.edu/NSO.

PROVIDENCE, R.I. | NORTH MIAMI, FLA. | DENVER, COLO. | CHARLOTTE, N.C. Johnson & Wales University admits students of any race, color, and national or ethnic origin, among other categories.

27

Study in New York City, the heart of the business world!

NYC is the hub of commerce, finance, and fashion, and makes for an exciting learning environment. Berkeley College offers a career-focused education and many related benefits: • An outstanding, supportive faculty with relevant professional experience

Call 800-446-5400 ext. GDF, visit BerkeleyCollege.edu or email info@BerkeleyCollege.edu

• Valuable, practical career experience through internships, practicums, or job-related assignments • Free lifetime career assistance for graduates • More than $45 million in Berkeley College grants and scholarships provided during the 2013-2014 award year Programs offered in New York, New Jersey, and Online Residence halls are available in White Plains, NY - 30 minutes from NYC. Berkeley College reserves the right to add, discontinue, or modify its programs and policies at any time.

Modifications subsequent to the original publication of this information may not be reflected here. For the most up-to-date information, please visit BerkeleyCollege.edu.

P5248-2.2015

29

CONFERENCE FLOOR PLANS ORANGE COUNTY CONVENTION CENTER

W 309 W 310

W 308

W 307

W 305 W 306

W 303

W 302

W 304

LEVEL 3

W 311

General Sessions

Competitive Events

Career Exhibits

Competitive Events

WA 1-3

WA 4

WB 1

WB 2-3

W 202 W 203 W 204

W 207

W 101 W 102

W 107

W 106

W 105

W 209

LEVEL 2

W 206

W 205 W 110

W 109

W 208

WB 4

Take a selfie with your favorite exhibitor, then share it with @DECAInc using #DECAICDC.

W 108

W 103 W 104

LEVEL 1 DECA Headquarters and Super Store

30

GENERAL SESSION SEATING WA 1-3 Please refer to the seating chart below as it will be set for the general sessions.

This chart will aid you in finding your seats in the hall.

Locate your sessions using the conference app.

DECA and your officer team are committed to making the sessions lively and interesting. Please do your part by complying with the policy of staying in your seats until the sessions are finished.

E402

E401

E305

E304

E303

E302

E301

A301

A302

A303

A304

A305

A401

A402

A403

A404

A405

C404 C403

C302

C202

C301

A205

B2 05

A204

5 10 H

5 20 H

B2 02

4 20 H

B1 02

B2 04

B1 03

3 20 H

6 20 H

ENTRANCE WA 1

C201

A203

B1 05

A202

3 10 H

A201

B1 04

G105

4 10 H

2 10 H

2 20 H

1 20 H

A104

B2 03

G104

G205

C102

G204

G305

C101

G304

G405

A103

ENTRANCE WA 2

ROSEN CENTRE HOTEL

B2 01

G404

A102

C405

C304 C303

C305

C204

G103

C203

G102

G203

C105

G101

G202

G303

C104

G201

G302

G403

C103

G301

G402

C205

F1 04

2 10 D

G401

STAGE

C402

E102

C401

E103

B2 06

F2 02 F1 02

F2 03 F2 04

F1 03

E104

E201

1 20 D

E202

2 20 D

E203

3 20 D

E204

3 10 D

F1 05

Please use the following guide to find your seats for participant briefing and manual registration on Sunday, April 26.

4 20 D

E205

4 10 D

F2 05

E403

5 10 D

F2 06

E404

5 20 D

E405

6 20 D

F2 01

WRITTEN EVENTS COMPETITORS

ENTRANCE WA 3

OPERATIONS RESEARCH EVENTS Business Services Operations Research A201/A301 Buying and Merchandising Operations Research A202/A302 Finance Operations Research A203/A303 Hospitality and Tourism Operations Research A204/A304 Sports and Entertainment Marketing Operations Research A205/A305 CHAPTER TEAM EVENTS Community Service Creative Marketing Entrepreneurship Promotion Financial Literacy Promotion Learn and Earn Public Relations

G205/G305 G204/G304 G203/G303 G202/G302 G201/G301 F104/F204

BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS Entrepreneurship—Growing Your Business Entrepreneurship Innovation Entrepreneurship Written International Business

E205/E305 E204/E304 E203/E303 E202/E302

ONLINE EVENT Stock Market Game

H103

HILTON ORLANDO Escalator to Lobby Level

Grand Ballroom

Orange Ballroom

Florida Ballroom

To Lobby

Lower Level Walkway to OCCC West

31

CONFERENCE OVERVIEW FRIDAY

APRIL 24

8:00 a.m.–9:00 p.m.

DECA Super Store WA Lobby Registration Concourse

Headquarters, DECA Images (including blazers), Registration for

Chartered Association Advisors, Tours, OCM Care Package pickup

8:00 a.m.–9:00 p.m.

Tour Booth Open

WA Lobby Registration Concourse

10:00 a.m.–2:00 p.m.

Tour Booth Open

North Registration, Hilton Walt Disney World Resort

12:00 p.m.–9:00 p.m.

Finish Line/DECA Dash 5K Fun Run/Walk Pre-Registration

3:00 p.m.–8:00 p.m.

Tour Booth Open

6:00 p.m.

Chartered Association Advisor Dinner (by invitation only)

SATURDAY

North Registration, Hilton Walt Disney World Resort W 103

APRIL 25

7:00 a.m.

Finish Line/DECA Dash 5K Fun Run/Walk

Premier Sponsor Finish Line

7:00 a.m.–3:00 p.m.

Tour Booth Open

North Registration, Hilton Walt Disney World Resort

7:00 a.m.–9:00 p.m.

Tour Booth Open

WA Lobby Registration Concourse

7:00 a.m.–9:00 p.m.

DECA Super Store WA Lobby Registration Concourse

Headquarters, DECA Images (including blazers), Tours, OCM Care Package pickup

9:00 a.m.

Officer Candidate Interviews

9:30 a.m.–5:00 p.m.

DECA Day in the Parks

1:00 p.m.–5:00 p.m.

Exhibit/Campaign Booth Set-up

WB 1

5:00 p.m.

Parade of Chartered Associations Rehearsal

WA 1

6:00 p.m.

Executive Mentor Dinner (by invitation only)

Sponsored by Marriott International, Inc.

6:00 p.m.–8:00 p.m.

Chartered Association Photographs

8:30 p.m.

Grand Opening Session

Fashion Show sponsored by FIDM/Fashion Institute of Design & Merchandising

10:00 p.m.–11:30 p.m.

Chartered Association Photographs

12:30 a.m.

Curfew

SUNDAY

32

WA Lobby Registration Concourse

Orange County Convention Center—North Building

W 310A Disney World, SeaWorld and Universal Orlando Resort

Renaissance Hotel at SeaWorld WA Lobby Registration Concourse WA 1-3

WA Lobby Registration Concourse

APRIL 26

7:00 a.m.

Virtual BusinessTM Challenge Briefing (required)

W 103

7:30 a.m.–4:00 p.m.

DECA Super Store WA Lobby Registration Concourse

Headquarters, DECA Images (including blazers), Tours, OCM Care Package pickup

7:30 a.m.–4:00 p.m.

Competitive Event Briefing and Testing

8:00 a.m.–9:00 a.m.

Career Exhibits Open (Advisors only)

8:00 a.m.–9:00 a.m.

DECA Images Open (Advisors only—Blazers available in DECA Super Store)

8:30 a.m.–4:00 p.m.

Emerging Leader Series

8:30 a.m.–4:00 p.m.

School-based Enterprise Academy

Sponsored by ARYZTA (Otis Spunkmeyer, Inc.)

9:00 a.m.–3:00 p.m.

Advisor Academy (New and Developing Advisors)

Sponsored by PepsiCo Chilled DSD

9:00 a.m.–4:00 p.m.

Career Exhibits and Campaign Booths (Open to all)

9:00 a.m.–4:00 p.m.

DECA Images (Open to all—Blazers available in DECA Super Store)

10:00 a.m.–1:00 p.m.

Executive Mentor Program

Sponsored by NRF Foundation

Noon–1:30 p.m.

MDA Luncheon (Top MDA fund-raisers, by invitation only)

Sponsored by the Muscular Dystrophy Association and Safeway, Inc.

W 310

4:00 p.m.

Voting Delegates’ Briefing and Candidate Campaign Sessions

W 109

7:30 p.m.–11:30 p.m.

Disney’s DECA Party 2015 (Ticket purchase required)

12:30 a.m.

Curfew

See schedule on pages 35–45.

WB 1 WB 1

See schedule on page 45.

Florida Ballroom, Hilton Orlando W 209 WB 1 WB 1 W 304H

Disney’s Hollywood Studios

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

MONDAY

APRIL 27

7:30 a.m.

Judges’ Orientation

W 307-308

7:30 a.m.–7:00 p.m.

DECA Super Store

Headquarters, DECA Images (including blazers), Tours

8:00 a.m.–9:00 a.m.

Career Exhibits Open (Advisors only)

WB 1

8:00 a.m.–9:00 a.m.

DECA Images Open (Advisors only—Blazers available in DECA Super Store)

WB 1

8:00 a.m.–7:00 p.m.

Competitive Event Preliminary Competition

8:30 a.m.–10:30 a.m.

Johnson & Wales Scholarship Awards Breakfast (by invitation only)

Sponsored by Johnson & Wales University

WA Lobby Registration Concourse

See schedule on pages 35–45.

W 203AB

8:30 a.m.–3:30 p.m.

Emerging Leader Series

9:00 a.m.–2:00 p.m.

Administrator Day

See schedule on page 45.

9:00 a.m.–3:00 p.m.

Advisor Academy (New and Developing Advisors)

Sponsored by Pepsico Chilled DSD

9:00 a.m.–4:00 p.m.

Career Exhibits and Campaign Booths (Open to all)

WB 1

9:00 a.m.–4:00 p.m.

DECA Images (Open to all—Blazers available in DECA Super Store)

WB 1

Noon–1:30 p.m.

Chartered Association Officer/Advisor Luncheon (by invitation only)

Sponsored by Piper Jaffray & Co.

W 310A W 209

W 311AB

12:30 p.m.

Judges’ Orientation

W 308

3:30 p.m.–5:00 p.m.

Competitive Events Update Workshop (Advisors only)

W 209

7:00 p.m.–11:00 p.m.

Universal’s DECA Party 2015 (Ticket purchase required)

12:30 a.m.

Curfew

Universal’s Islands of Adventure

TUESDAY

APRIL 28

7:30 a.m.–10:30 a.m.

Judges’ Orientation

7:30 a.m.–5:00 p.m.

DECA Super Store WA Lobby Registration Concourse

Headquarters, DECA Images (including Yard Sale), Tours

8:00 a.m.

Mini-Awards Session

8:00 a.m.–5:00 p.m.

Finalist T-Shirt and Recognition Item Sales

9:00 a.m.–6:00 p.m.

Competitive Event Final Competition

11:00 a.m.

Business and Election Session

W 109

1:00 p.m.–2:30 p.m.

Leadership Luncheon (by invitation only)

Sponsored by U.S. Army

W 203

2:00 p.m.–3:00 p.m.

Written Report and Certificate Return (Chartered Association Advisor or designee only)

6:00 p.m.–8:00 p.m.

Chartered Association Photographs

7:00 p.m.–8:00 p.m.

Scholarship/NAB Reception (by invitation only)

Sponsored by Our Campus Market (OCM) and National Advisory Board partners

W 203

8:30 p.m.

Grand Awards Session

WA 1–3

12:30 a.m.

Curfew

WEDNESDAY 8:30 a.m.–3:00 p.m.

W 308

WA 1–3 WA 4 Foyer WA 4

W 202

WA Lobby Registration Concourse

APRIL 29

New Executive Officer Orientation

Salon 5, Rosen Centre Hotel

Welcome to Orlando for #DECAICDC 2015! Be sure to use the official conference hashtag in all your tweets, Instagram posts and more—and keep sharing your incredible #IamDECA selfies, too.

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

33

MINI-AWARDS OVERVIEW

TUE 4.28

34

Check for finalists on the conference app.

8:00 a.m.

Mini-Awards Session (no assigned seating)

Times shown for the Mini-Awards Session are approximate. The awards may run faster or slower than the schedule shows. Do not wait until the last minute to arrive at WA 1–3.

Business Law and Ethics Team Decision Making Event Buying and Merchandising Team Decision Making Event Financial Services Team Decision Making Event Hospitality Services Team Decision Making Event Marketing Communications Team Decision Making Event Sports and Entertainment Marketing Team Decision Making Event Travel and Tourism Marketing Team Decision Making Event

8:45 a.m.

Accounting Applications Series Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Finance Series Business Services Marketing Series Food Marketing Series Hotel and Lodging Management Series Human Resources Management Series Marketing Management Series Quick Serve Restaurant Management Series Restaurant and Food Service Management Series Retail Merchandising Series Sports and Entertainment Marketing Series

10:00 a.m.

Personal Financial Literacy Event Principles of Business Management and Administration Event Principles of Finance Event Principles of Hospitality and Tourism Event Principles of Marketing Event School-based Enterprise—Food Service Operations School-based Enterprise—Retail Operations

10:35 a.m.

Financial Consulting Event Hospitality and Tourism Professional Selling Event Professional Selling Event Advertising Campaign Event Fashion Merchandising Promotion Plan Event Sports and Entertainment Promotion Plan Event

11:00 a.m.

Stock Market Game Entrepreneurship Innovation Plan Entrepreneurship Participating Event—Franchising Entrepreneurship Participating Event—Independent Entrepreneurship—Growing Your Business Entrepreneurship Written Event International Business Plan Event Community Service Project Creative Marketing Project Entrepreneurship Promotion Project Financial Literacy Promotion Project Learn and Earn Project Public Relations Project Business Services Operations Research Event Buying and Merchandising Operations Research Event Finance Operations Research Event Hospitality and Tourism Operations Research Event Sports and Entertainment Marketing Operations Research Event

WA 1–3

DECA’s Mini-Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program.

Silver-ribbon medallions are awarded to top performers in the presentation and on the career cluster exam.

Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition.

All blue-ribbon medallion finalists should immediately report to the WA Lobby to verify their competition time.

Remember to download the official #DECAICDC 2015 app at http://bit.ly/decaicdcapp15

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

COMPETITIVE EVENTS AGENDA

SAT 4.25

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208 A

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 311

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 311

Competition Preliminaries 8:00 a.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

Rosen Centre Hotel

Grand Ballroom

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205C

Participants’ Briefing/ Testing/Manual Registration 9:00 a.m.

Rosen Centre Hotel

Grand Ballroom Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

Competition Preliminaries 10:00 a.m.

ACCOUNTING APPLICATIONS SERIES ACT

WB 2-3

Series Director’s Briefing 7:30 a.m.

WA 4 Adult Assistants’ Briefing 9:30 a.m.

WA 4

WA 4

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 311

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 311

Competition Preliminaries 1:30 p.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 311

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 311

Competition Preliminaries 8:00 a.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 311

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 311

Competition Preliminaries 1:30 p.m.

Competition Finals 9:30 a.m.

WA 4

ADVERTISING CAMPAIGN ADC

APPAREL AND ACCESSORIES MARKETING SERIES AAM

WB 2-3

AUTOMOTIVE SERVICES MARKETING SERIES ASM

WB 2-3

BUSINESS FINANCE SERIES BFS

WB 2-3

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

35

COMPETITIVE EVENTS AGENDA

BUSINESS LAW AND ETHICS TEAM DECISION MAKING

SAT 4.25

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208B

BLTDM

BUSINESS SERVICES MARKETING SERIES

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

BSM

BUSINESS SERVICES OPERATIONS RESEARCH

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

BOR

BUYING AND MERCHANDISING OPERATIONS RESEARCH

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

BMOR

BUYING AND MERCHANDISING TEAM DECISION MAKING BTDM

36

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208B

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WA 3

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

WA 3

Competition Preliminaries 8:00 a.m.

Competition Finals 8:45 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 202

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 202

Competition Preliminaries 8:00 a.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections A201/A301

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections A202/A302

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 3

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

WA 3

Competition Preliminaries 8:00 a.m.

Competition Finals 8:45 a.m.

WA 4

WB 2-3

WB 2-3

WA 4

Competition Finals 11:40 a.m.

WA 4

WA 4

Competition Finals 11:40 a.m.

WA 4

WB 2-3

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

SAT 4.25

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 1

Sections G205/G305

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 1

Sections G204/G304

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections E205/E305

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections E204/E304

Competition Preliminaries 10:00 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 10:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:30 p.m.

W 307

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 2:30 p.m.

W 307

Competition Preliminaries 10:00 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 10:00 a.m.

WA 4

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205C

WA 4

COMMUNITY SERVICE PROJECT CSP

Competition Finals 11:40 a.m.

WA 4

WA 4

CREATIVE MARKETING PROJECT CMP

Competition Finals 11:40 a.m.

WA 4

WA 4

ENTREPRENEURSHIP —GROWING YOUR BUSINESS ENGB

Competition Finals 11:40 a.m.

WA 4

WA 4

ENTREPRENEURSHIP INNOVATION PLAN ENI

Competition Finals 11:00 a.m.

WA 4

WA 4

ENTREPRENEURSHIP PARTICIPATING FRANCHISING: ENPF INDEPENDENT: ENPI

Competition Finals 11:00 a.m.

WA 4 Franchising

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

37

COMPETITIVE EVENTS AGENDA

ENTREPRENEURSHIP PROMOTION PROJECT

SAT 4.25

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

EPP

ENTREPRENEURSHIP WRITTEN ENW

FASHION MERCHANDISING PROMOTION PLAN

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205C

FMP

FINANCE OPERATIONS RESEARCH

FCE

38

MON 4.27

TUE 4.28

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 1

Sections G203/G303

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections E203/E303

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

Rosen Centre Hotel

Grand Ballroom

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Testing/Manual Registration 9:00 a.m.

Rosen Centre Hotel

Grand Ballroom Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

FOR

FINANCIAL CONSULTING

SUN 4.26

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205C

WA 4

Competition Finals 11:40 a.m.

WA 4

WA 4

Competition Finals 11:40 a.m.

WA 4

Competition Preliminaries 10:00 a.m.

Series Director’s Briefing 7:30 a.m.

WA 4 Adult Assistants’ Briefing 9:30 a.m.

WA 4

WA 4

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections A203/A303

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 204

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 204

Competition Preliminaries 8:00 a.m.

WA 4

Competition Finals 11:40 a.m.

WA 4

WA 4

Series Director’s Briefing 7:30 a.m.

WA 4 Adult Assistants’ Briefing 9:30 a.m.

WA 4 Competition Finals 10:30 a.m.

WA 4

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

SAT 4.25

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 1

Sections G202/G302

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WA 3

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

WA 3

Competition Preliminaries 8:00 a.m.

Competition Finals 8:45 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 203

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 203

Competition Preliminaries 1:30 p.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WA 3

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

WA 3

Competition Preliminaries 8:00 a.m.

Competition Finals 8:45 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections A204/A304

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208B

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208B

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

WA 4

FINANCIAL LITERACY PROMOTION PROJECT FLPP

Competition Finals 11:40 a.m.

WA 4

FINANCIAL SERVICES TEAM DECISION MAKING FTDM

WB 2-3

FOOD MARKETING SERIES FMS

WB 2-3

HOSPITALITY SERVICES TEAM DECISION MAKING HTDM

WB 2-3

WA 4

HOSPITALITY AND TOURISM OPERATIONS RESEARCH HTOR

Competition Finals 11:40 a.m.

WA 4

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

39

COMPETITIVE EVENTS AGENDA

HOSPITALITY AND TOURISM PROFESSIONAL SELLING

SAT 4.25

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205C

HTPS

HOTEL AND LODGING MANAGEMENT SERIES

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

HLM

HUMAN RESOURCES MANAGEMENT SERIES

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

HRM

INTERNATIONAL BUSINESS PLAN IBP

LEARN AND EARN PROJECT LEP

40

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 202

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WA 4

Series Director’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 202

Competition Preliminaries 8:00 a.m.

WA 4

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 311

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 311

Competition Preliminaries 8:00 a.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 311

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 311

Competition Preliminaries 1:30 p.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections E202/E302

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 1

Sections G201/G301

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Adult Assistants’ Briefing 9:30 a.m.

WA 4

WB 2-3

WB 2-3

WA 4

Competition Finals 11:40 a.m.

WA 4

WA 4

Competition Finals 11:40 a.m.

WA 4

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

SAT 4.25

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208B

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 3

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

WA 3

Competition Preliminaries 8:00 a.m.

Competition Finals 8:45 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 204

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 204

Competition Preliminaries 8:00 a.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 308

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 9:30 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 308

Competition Preliminaries 1:30 p.m.

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 307

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 9:30 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 307

Competition Preliminaries 8:00 a.m.

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 308

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 9:30 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 308

Competition Preliminaries 1:30 p.m.

Competition Finals 10:30 a.m.

WA 4

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208C

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208C

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208C

WB 2-3

MARKETING COMMUNICATIONS TEAM DECISION MAKING MTDM

MARKETING MANAGEMENT SERIES MMS

WB 2-3

PERSONAL FINANCIAL LITERACY PFL

WB 2-3

WB 2-3

PRINCIPLES OF BUSINESS MANAGEMENT AND ADMINISTRATION PBM

PRINCIPLES OF FINANCE PFN

WB 2-3

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

41

COMPETITIVE EVENTS AGENDA

PRINCIPLES OF HOSPITALITY AND TOURISM

SAT 4.25

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208C

PHT

PRINCIPLES OF MARKETING PMK

PROFESSIONAL SELLING PSE

PUBLIC RELATIONS PROJECT

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208C

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205C

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

PRP

QUICK SERVE RESTAURANT MANAGEMENT SERIES QRMS

42

Series Director’s/

QUICK AssistantSERVE Series Directors’ Briefing RESTAURANT 9:00 a.m.

W 208A MANAGEMENT SERIES

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 308

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 9:30 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 308

Competition Preliminaries 1:30 p.m.

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 307

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 9:30 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 307

Competition Preliminaries 8:00 a.m.

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 203

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 203

Competition Preliminaries 8:00 a.m.

WA 4

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 1

Sections F104/F204

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 311

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 311

Competition Preliminaries 1:30 p.m.

Competition Finals 9:30 a.m.

WA 4

WB 2-3

WB 2-3

WA 4

Series Director’s Briefing 7:30 a.m.

WA 4 Adult Assistants’ Briefing 9:30 a.m.

WA 4

Competition Finals 11:40 a.m.

WA 4

WB 2-3

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

SAT 4.25

SUN 4.26

MON 4.27

TUE 4.28

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

W 311

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

W 311

Competition Preliminaries 8:00 a.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 311

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 311

Competition Preliminaries 8:00 a.m.

Competition Finals 9:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 2

Sections A205/A305

Competition Preliminaries 11:40 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 11:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

W 311

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208B

WB 2-3

RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES RFSM

RETAIL MERCHANDISING SERIES RMS

WB 2-3

WA 4

SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH

Competition Finals 11:40 a.m.

WA 4

SEOR

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

W 311

Competition Preliminaries 1:30 p.m.

Competition Finals 9:30 a.m.

WA 4

SPORTS AND ENTERTAINMENT MARKETING SERIES

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 3

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 9:00 a.m.

WA 3

Competition Preliminaries 8:00 a.m.

Competition Finals 8:45 a.m.

WA 4

WB 2-3

SEM

WB 2-3

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING STDM

43

COMPETITIVE EVENTS AGENDA

SPORTS AND ENTERTAINMENT PROMOTION PLAN

SAT 4.25

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205C

SMG

TRAVEL AND TOURISM TEAM DECISION MAKING TTDM

VIRTUAL BUSINESS CHALLENGE VBCHM VBCPF VBCRS VBCRT VBCSP

Personal Finance, Restaurant, Retail and Sports

DECA Hotel Challenge

44

MON 4.27

TUE 4.28

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

Rosen Centre Hotel

Grand Ballroom

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Testing/Manual Registration 9:00 a.m.

Rosen Centre Hotel

Grand Ballroom

SEPP

STOCK MARKET GAME

SUN 4.26

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 205A

Series Director’s/ Assistant Series Directors’ Briefing 9:00 a.m.

W 208B

Competition Preliminaries 10:00 a.m.

Adult Assistants’ Briefing 9:30 a.m.

WA 4

WA 4

Competition Finals 10:30 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 9:00 a.m.

WA 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/Adult Assistant’s Briefing 7:30 a.m.

WA 4

Participants’ Briefing/ Manual Registration 10:30 a.m.

WA 1

Section H103

Competition Preliminaries 10:00 a.m.

Assistant Series Director’s/ Adult Assistants’ Briefing 10:00 a.m.

WA 4

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

WA 3

Series Director’s/Adult Assistants’ Briefing 7:00 a.m.

WB 2-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

WA 4

Participants’ Briefing/ Testing 2:00 p.m.

WA 3

Competition Preliminaries 8:00 a.m.

Competition Finals 8:45 a.m.

WA 4

VBC Briefing (required) 7:00 a.m.

W 103

Virtual Business Challenge

Virtual Business Challenge

8:00 a.m.

Restaurant

WB 1

8:30 a.m.

Restaurant

8:00 a.m.

Restaurant

9:00 a.m.

Retailing

8:30 a.m.

Restaurant

9:30 a.m.

Retailing

9:00 a.m.

Retailing

10:00 a.m.

Hotel

9:30 a.m.

Retailing

10:30 a.m.

Hotel

WA 4

Competition Finals 11:00 a.m.

WA 4

WB 2-3

WB 1

10:00 a.m.

Hotel

11:00 a.m. Personal Finance

10:30 a.m.

Hotel

11:30 a.m. Personal Finance

11:00 a.m. Personal Finance

12:30 p.m.

11:30 a.m. Personal Finance

1:00 p.m.

Sports

12:30 p.m.

Sports

1:30 p.m.

Restaurant

1:00 p.m.

Sports

2:00 p.m.

Retailing

1:30 p.m.

Restaurant

2:30 p.m.

Hotel

2:00 p.m.

Retailing

2:30 p.m.

Hotel

Sports

3:00 p.m. Personal Finance 3:30 p.m.

Sports

3:00 p.m. Personal Finance 3:30 p.m.

Sports

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

EMERGING LEADER SERIES AGENDA

SAT 4.25

Event Director’s/Assistant Event Directors’ Briefing 9:00 a.m.

W 107

SUN 4.26

Adult Assistants’ Briefing 8:00 a.m.

W 304

Adult Assistants’ Briefing 8:00 a.m.

W 304

ASPIRE 8:30 a.m.

W 304

ASPIRE 8:30 a.m.–2:30 p.m.

W 304

Executive Mentor Program 10:00 a.m.

Event Director’s/Assistant Event Directors’ Briefing 9:00 a.m.

W 107

MON 4.27

W 304H

EMERGING LEADER FINALE 2:30 p.m.–3:30 p.m.

WA 2

ASPIRE 1:30 p.m.–3:30 p.m.

W 304

Adult Assistants’ Briefing 8:00 a.m.

W 206

Adult Assistants’ Briefing 8:00 a.m.

ELEVATE 8:30 a.m.–3:30 p.m.

W 206

ELEVATE 8:30 a.m.–2:30 p.m. W 206

W 206

EMERGING LEADER FINALE 2:30 p.m.–3:30 p.m.

Event Director’s/Assistant Event Directors’ Briefing 9:00 a.m.

W 107

WA 2

Adult Assistants’ Briefing 8:00 a.m.

W 207

Adult Assistants’ Briefing 8:00 a.m.

W 207

EMPOWER 8:30 a.m.–3:30 p.m.

W 207

EMPOWER 8:30 a.m.–2:30 p.m.

W 207

EMERGING LEADER FINALE 2:30 p.m.–3:30 p.m.

Event Director’s/Assistant Event Directors’ Briefing 9:00 a.m.

W 107

Adult Assistants’ Briefing 8:00 a.m.

IGNITE 8:30 a.m.–9:45 a.m.

IGNITE Breakouts 10:00 a.m.–3:30 p.m.

Event Director’s/Assistant Event Directors’ Briefing 9:00 a.m.

W 107

SAT 4.25 Series Director’s/ SBE Advisory Council Briefing 9:00 a.m.

W 306A

W 109-110

Adult Assistants’ Briefing 8:00 a.m.

W 109-110

IGNITE Breakouts 8:30 a.m.–2:30 p.m.

W 101-105, 108

Adult Assistants’ Briefing 8:00 a.m.

Orange Ballroom, Hilton Orlando THRIVE 8:30 a.m.–3:30 p.m.

Orange Ballroom, Hilton Orlando

SUN 4.26 Series Director’s/Adult Assistants’ Briefing 7:30 a.m.

Florida Ballroom, Hilton Orlando SBE Academy 8:30 a.m.

Florida Ballroom, Hilton Orlando

W 101-105, 108 WA 2

FORMERLY LEADERSHIP DEVELOPMENT ACADEMY

W 109-110 W 109-110

EMERGING LEADER FINALE 2:30 p.m.–3:30 p.m.

WA 2

TUE 4.28

Series Director’s/ Adult Assistants’ Briefing 7:30 a.m.

WA 4

Series Director’s/ Adult Assistants’ Briefing 10:00 a.m.

WA 4

Competition Preliminaries

Competition Finals

SBE Retail Operations 8:30 a.m.

WA 4

FORMERLY DECA LEADS

W 109-110

Adult Assistants’ Briefing 8:00 a.m.

THRIVE 8:30 a.m.–2:30 p.m.

SBE Food Operations 8:30 a.m.

WA 4

FORMERLY CHAPTER MANAGEMENT ACADEMY

WA 2

EMERGING LEADER FINALE 2:30 p.m.–3:30 p.m.

MON 4.27

FORMERLY SENIOR MANAGEMENT INSTITUTE

SBE Food Operations 11:00 a.m.

WA 4

SCHOOL-BASED ENTERPRISE ACADEMY

SBE Retail Operations 11:00 a.m.

WA 4

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

45

NEW ADVISOR ACADEMY

ELECTION SESSIONS SATURDAY, APRIL 25 Officer Candidate Orientation and Interviews 9:00 a.m.

W 310A

Nominating Committee Briefing 9:00 a.m.

W 310B

Nominating Committee Interviews 10:00 a.m.

W 310B

Voting Delegates’ Briefing and Presidential and Regional Campaign Rally 4:00 p.m.

9:00 a.m.

W 109

Regional Campaign Rallies Central Region North Atlantic Region Southern Region Western Region

W 110 W 108 W 109 W 105

TUESDAY, APRIL 28 Voting Delegates’ Seating 11:00 a.m.

W 109

Business and Election Session 11:30 a.m.

W 109

WEDNESDAY, APRIL 29 New Executive Officer Orientation Salon 5, Rosen Centre Hotel

Enhance your role as a teacher and DECA advisor through workshop strands focused on: Compete Connect Chapter Classroom School-based Enterprises

CHARLOTTE, NC

JUNE 29

JULY 2

A NEW, RE-IMAGINED PROFESSIONAL LEARNING EXPERIENCE Sponsored and hosted by

REGISTER AT

DECA.ORG/AMPED 46

Designed for new and developing advisors with up to five years of experience.

DECA’s New Advisor Academy explains how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. A blend of philosophy and practical instructional techniques, the New Advisor Academy empowers each advisor to “be a hero” in the classroom.

SUNDAY, APRIL 26

SUNDAY, APRIL 26

8:30 a.m.

Sponsored by Pepsico Chilled DSD

MONDAY, APRIL 27 W 209

DECA Connects Create relevance in the educational process by learning how to demonstrate DECA’s connection to key educational initiatives such as Career Clusters, Common Core Standards and 21st Century Skills.

10:00 a.m.

9:00 a.m.

W 209

Add Relevance with DECA’s Role-plays and Case Studies Learn how to select DECA role-plays and case studies that will provide relevant, meaningful problems for students to solve, provide a standards-based evaluation, increase rigor and expose your students to DECA.

Enhance Teaching and Learning Learn how to use DECA’s Comprehensive Learning Program as an integral component of classroom instruction to help your members apply what they learn, connect to business and develop a competitive edge.

10:00 a.m.

11:00 a.m.

11:00 a.m.

What’s Your DECA Philosophy?

Develop a DECA philosophy that will become the key to meeting your goals and intended outcomes for your members and identify ways to integrate relevant DECA activities into your curriculum.

Extend Classroom Learning Learn how partnering with local business professionals can extend your members’ classroom learning and integrate career connections that bring current industry knowledge and skills to your members.

Noon

Lunch (on your own)

Lunch (on your own)

1:00 p.m.

1:00 p.m.

Cool Ideas During this two-hour session, network with experienced colleagues in a series of round-table discussions and receive tangible cool ideas you can take back to the classroom.

DECA Strong—the Power of Student Leadership Develop a plan that will help you set measurable goals for your chapter, create and utilize your leadership team, and develop strategies that will engage every member in leadership opportunities.

2:00 p.m.

Your DECA Brand Create a chapter brand identity that involves strong membership recruitment activities and innovative communication strategies. How do you want students, administrators and the community to perceive your chapter?

Project-based Learning Through DECA’s Written Events Learn how to utilize DECA’s written events to integrate project-based learning into your curriculum and create authentic learning experiences.

Noon

3:00 p.m.

I Am DECA During this 15-minute session, set action plans for when you return to the classroom.

MONDAY, APRIL 27 | WORKSHOP FOR ALL ADVISORS 3:30 p.m.

W 209

DECA’s Competitive Events Program Update Session Learn about new and revised competitive events for the future. Plus, hear the topics for Business Operations Research Events, Professional Selling and Consulting Events.

Additionally, attendees will be able to express their opinions on a variety of issues related to competitive events. Feedback collected will be utilized by the Competitive Events Taskforce during the upcoming school year.

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

GET FEEDBACK!

ON YOUR DECA COMPETITIVE EVENTS PERFORMANCE DECA’s competitor transcripts measure your achievement compared to other members from your association and all competitors within your competitive event at ICDC. Learn more and ask your advisor to order your transcript at http://mobileevaluation.com/ deca.

Available for all DECA Competitive Events (except VBC) after May 15.

47

Unlimit Yourself If you like DECA, you’ll love the learning experience at Ivey. It is one of the few undergraduate business programs in the world that is committed to Case-Method Learning and is the second largest producer of business cases in the world (next to Harvard Business School).

Instead of passively listening to lectures and taking notes, you dive into real issues, make and defend real decisions, feel the pressure and take action, day after day, class after class.

Experiencing more than 400 real-world business cases will give you the knowledge, skills and judgment to perform at an entirely different level when you enter the workforce.

Learn more at iveyhba.com

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2.5M 400+ 92% 15+

$

DUAL DEGREES

IN SCHOLARSHIPS

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REAL-WORLD CASES

Phone: (519) 661-4111 Fax: (519) 661-3485 iveyhba.com @iveyHBA

EMPLOYED AT 3 MONTHS

INTERNATIONAL OPPORTUNITIES

This is your year to go beyond the usual or ordinary. It’s your year to say, “I did it all.”

It’s time to be epic.

Here are some highlights of DECA’s Comprehensive Learning Program. There are so many ways you can be epic in DECA this year.

Visit www.deca.org for updates and more information.

2015-2016

PREVIEW 51

EPIC NETWORKING

Get connected with DECA through our social media and decadirect.org, your source for the latest DECA news. Sign up to be an official DECA social media correspondent.

[ WWW.DECADIRECT.ORG ]

EPIC INNOVATIONS

Make an epic concept in the DECA Idea Challenge 2015 during Global Entrepreneurship Week, November 16-22, 2015.

[ WWW.DECA.ORG/IDEACHALLENGE ]

EPIC ENTERPRISES Take your school-based enterprise to epic proportions. Start one. Apply for certification.

Certify your members.

[ WWW.DECA.ORG/SBE ]

EPIC CHALLENGES

Don’t miss DECA’s corporate partner challenges, the perfect opportunity to pitch epic ideas to executives.

[ WWW.DECA.ORG/VIDEOCHALLENGES ]

EPIC SCHOLARSHIPS Earn your share of $300,000 in scholarships provided to DECA members by our corporate and college partners.

[ WWW.DECA.ORG/SCHOLARSHIPS ] 52

EPIC

CAMPAIGNS

CELEBRATE DECA MONTH IN

NOVEMBER

www.deca.org/high-school-programs/high-school-chapter-campaigns

MEMBERSHIP

Guide your membership efforts by meeting these goals.

MORE STUDENTS THAN LAST YEAR

ALUMNI

DEADLINE 12.1.15

PROFESSIONALS

Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate.

Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

GLOBAL ENTREPRENEURSHIP WEEK Activities must occur during November 16-23, 2015.

Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.

IDEA CHALLENGE ENTRIES

SUCCESS STORIES OF ALUMNI ENTREPRENEURS

SCHOOL/COMMUNITY OUTREACH ACTIVITIES

PROMOTIONAL

Conduct these activities from the beginning of your school year through DECA Month.

SCHOOL OUTREACH ACTIVITIES

SUCCESS STORIES OF ALUMNI

COMMUNITY OUTREACH ACTIVITIES

COMMUNITY SERVICE

Conduct a community service activity from the beginning of your school year through DECA Month.

Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate.

Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

DEADLINE 12.1.15 OR MORE COMMUNITY SERVICE ACTIVITIES

OR MORE PARTICIPATION OF YOUR DECA MEMBERS

ADVOCACY

Advocate during Career and Technical Education Month in February.

SCHOOL OUTREACH ACTIVITIES

PUBLIC POLICY MAKERS OUTREACH

FORM OF PUBLICITY OR PROMOTION

DEADLINE 3.1.16 Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.

COMMUNITY OUTREACH ACTIVITIES

53

EPIC

CONFERENCES EPIC OPPORTUNITIES Network, grow and learn with other dedicated DECA high school officers.

TWO TRACKS Learn the ins and outs of being an effective and successful chapter officer.

Enhance and improve the skills needed to be an association officer that makes an impact.

#DECAELS

#DECAELS IS COMING

SUMMER 2015 54

MCLEAN JULY 12-14, 2015

VIRGINIA

DECA.ORG/ELS

DECA has the ultimate power trip waiting for you in the #1 city to watch.

#DECAPOWERTRIP

AUSTIN NOVEMBER 20-22, 2015

SHIPP JOYNSH OTE SPEAKER KE

DECA.ORG/POWER

KANSAS CITY is a vibrant, creative city that will offer awesome learning experiences.

#DECACRLC NOVEMBER 20-22, 2015

EDDIE IKOWSKI OW SLKE YNOTE SPEAKER

LAYMON HICKS KEYNOT E SPEAKER

KANSAS CITY DECA.ORG/CRLC

55

INNOVATIONS AND

ENTREPRENEURSHIP

CONFERENCE #DECAIEC

AUSTIN NOVEMBER 20-22, 2015

DECA.ORG/IEC

THE NEW YORK

EXPERIENCE

#DECANYE

NEW YORK DECEMBER 2015

DECA.ORG/NYE

SPORTS AND ENTERTAINMENT

MARKETING CONFERENCE

#DECASEM

ORLANDO FEBRUARY 3-7, 2016

DECA.ORG/SEM

56

EPIC THE MOST

DECA EVENT

EPIC COMPETITION EPIC LEADERSHIP EPIC NETWORKING INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE #DECAICDC

NASHVILLE APRIL 23-26, 2016

DECA.ORG/ICDC

57

With Young America’s Foundation

You can advance conservatism on campus!

Host Campus Lectures:

You can bring a breakthrough speaker to your campus for a huge event.

participate in campus initiatives: You can organize

campus initiatives such as the 9/11: Never Forget Project, No More Che Day, and Freedom Week.

Visit the Reagan Ranch: You can visit Ronald Reagan’s beloved ranch home.

Attend Conferences & Seminars: You can hear and meet conservative stars and learn conservative ideas and arguments.

Start a YAF Chapter: You can start a Young Americans for Freedom chapter to advance conservatism on campus.

Intern at the National Journalism Center: You can

become a truth-seeking journalist with hands-on training and real-world experience.

Young America’s Foundation is nationally recognized—by liberal, conservative, and independent media alike—as the foremost organization for inspiring, developing, and supporting high school and college students to become America’s future leaders.

You can take advantage of a full range of programs including conferences, seminars, Reagan Ranch events, campus lectures, and many more. Young America’s Foundation also offers assistance with organizing campus initiatives or starting a Young Americans for Freedom chapter.

National Headquarters F.M. Kirby Freedom Center 110 Elden Street Herndon, Virginia 20170 1-800-USA-1776

Whether you are a student, parent, or concerned citizen, contact us today and help introduce a new generation to conservative ideas and protect freedom for generations to come!

The Reagan Ranch Center 217 State Street Santa Barbara, California 93101 1-888-USA-1776

Visit us at www.yaf.org or call 800-USA-1776

CONFERENCE PROFESSIONALISM ICDC DRESS CODE

ICDC CODE OF CONDUCT

Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between males and females.

The Board of Directors for DECA Inc. requires each delegate attending the International Career Development Conference to read and complete the Attendance Permission Form and return to the chartered association DECA advisor as partial completion of attendance requirements.

DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code.

Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required.

Professional dress should also be worn to all conference sessions including workshops and special meal functions such as luncheons.

For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks.

An official DECA blazer is required to receive recognition/an award on stage.

WHEN APPEARING BEFORE JUDGES FEMALES: Official DECA blazer with dress skirt or dress slacks and a dress blouse or official blazer with a dress; dress shoes MALES:

Official DECA blazer with dress slacks, collared dress shirt and necktie; dress shoes and dress socks

DECA GENERAL SESSIONS, MEAL FUNCTIONS FEMALES: Business suit or blazer with dress blouse and dress skirt or dress slacks or business dress; dress shoes MALES:

Business suit or sport coat with dress slacks, collared dress shirt and necktie; dress shoes and dress socks

EVENT BRIEFING, MANUAL REGISTRATION AND TESTING, LEADERSHIP ACADEMIES/INSTITUTES FEMALES: Dress blouse or dress sweater with dress skirt or dress slacks (blazer optional) or business dress; dress shoes MALES:

Collared dress shirt and necktie with dress slacks (blazer optional); dress shoes and dress socks

DECA BUSINESS CASUAL • Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes.

• Jeans, t-shirts and athletic shoes are not included in business casual attire.

UNACCEPTABLE DURING DECA ACTIVITIES • Skin-tight or revealing clothing • Midriff-baring clothing • Swimwear • Athletic clothing • Leggings or graphic designed hosiery/tights • Clothing with printing that is suggestive, obscene or promotes illegal substances When judging adherence to the dress code, DECA asks that advisors, teachers and chaperones use observation as the tool for assessing compliance. DECA does not support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.

1. The term “delegate” shall mean any DECA member, including advisors, attending conferences (high school, collegiate, alumni, professional).

2. There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.

3. Delegates must wear identification badges and at all times.

4. Delegates shall refrain from using inappropriate or profane language at all times.

5. Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, bullying or damaging property.

6. The use of any harassment against anyone on the basis of race, color, creed, national origin, ancestry, age, gender, sexual orientation, or disability is prohibited.

7. Delegates shall respect the rights and safety of other hotel guests.

8.

Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.

9. Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other things of value.

10. Use of tobacco products by delegates is prohibited at all DECA functions.

11. Delegates must adhere to the dress code at all times.

12. Delegates must not dress or behave in a manner than can be interpreted as sexually explicit.

13. Students shall keep their adult advisors informed of their activities and whereabouts at all times.

14. No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.

15. Delegates should be prompt and prepared for all activities.

16. Delegates should be financially prepared for all activities.

17. Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment scheduled at the same time.

18. Delegates will spend nights at their assigned hotel and in their assigned room. No guests allowed during curfew hours. Delegates will be quiet at curfew.

19. Curfew will be enforced. Curfew means the delegate will be in his/her assigned room.

20. Chartered associations will be responsible for delegates’ conduct.

21. Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.

22. Tasteful casual wear will be accepted during specific social functions as designated during orientation.

59

CONFERENCE MAP & TRANSPORTATION HOTELS AND ATTRACTIONS

Universal Orlando Resort

SeaWorld

Magic Kingdom

Disney’s Animal Kingdom

Epcot Center

Universal Orlando Resort

3

Wet ‘n’ Wild

7

Downtown Disney

6

Con

14

v. W a

y

Hollywood Studios

.

Co ge ion an nt Or nve nter Co Ce

13

15

9

4

Aquatica

12 SeaWorld

2 Downtown Disney

60

5 1 11

17 10

16 8

1. The B Resort & Spa 2. Buena Vista Palace Hotel & Spa 3. Cabana Bay Beach Resort 4. DoubleTree by Hilton Orlando at SeaWorld 5. DoubleTree Suites by Hilton in the Walt Disney World Resort 6. Embassy Suites Orlando—International Drive South/Convention 7. Embassy Suites Orlando—International Drive/Jamaican Court 8. Fairfield Inn & Suites Orlando at SeaWorld 9. Hilton Orlando 10. Hilton Orlando Lake Buena Vista located in the Walt Disney World Resort 11. Holiday Inn Orlando—Lake Buena Vista 12. Renaissance Orlando at SeaWorld 13. Rosen Centre Hotel 14. Rosen Plaza Hotel 15. Rosen Shingle Creek 16. SpringHill Suites Orlando at SeaWorld 17. Wyndham Lake Buena Vista Resort

Who can take the best #IamDECA selfie while in Orlando? Share your picture on Instagram and be sure to tag @decainc!

DECA SHUTTLE ROUTES DECA will provide nine interchangeable transportation routes allowing for easy and convenient connections between the hotels and the Orange County Convention Center. Upon arrival at your hotel, please consult the shuttle route signage information regarding transportation.

ROUTE 1 RED

Rosen Shingle Creek

Convention Entrance

ROUTE 2 BLUE

Renaissance Orlando at SeaWorld

Convention Entrance

DoubleTree by Hilton Orlando at SeaWorld

Outer Lane, Lobby

ROUTE 3 GREEN

Fairfield Inn & Suites Orlando at SeaWorld

Lobby

SpringHill Suites Orlando at SeaWorld

Lobby

ROUTE 4 PURPLE

Embassy Suites Orlando—International Drive/Jamaican Court

Curbside, Jamaican Court

Embassy Suites Orlando—International Drive South/Convention

Bus Stop, International Dr.

ROUTE 5 ORANGE

Cabana Bay Beach Resort

Shuttle Bus Stop

ROUTE 6 NEON PINK Wyndham Lake Buena Vista Resort

Outer Lane, Lobby

Buena Vista Palace Hotel & Spa

Convention Entrance

ROUTE 7 YELLOW

The B Resort & Spa

Lobby

DoubleTree Suites by Hilton in the Walt Disney World Resort

Lobby

ROUTE 8 LT. BLUE

Hilton Orlando Lake Buena Vista located in the Walt Disney World Resort Convention Entrance

Holiday Inn Orlando—Lake Buena Vista

Lobby

ROUTE 9 SALMON

Hilton Orlando (Limited service will be provided as a walkway connects hotel to the Orange County Convention Center)

Group Arrival/Departure

DAILY SHUTTLE SCHEDULE SATURDAY, APRIL 25

6:00 p.m. – 12:00 a.m.* Orange County Convention Center

SUNDAY, APRIL 26

7:00 a.m. – 5:00 p.m.* Orange County Convention Center

MONDAY, APRIL 27

6:30 a.m. – 8:00 p.m.* Orange County Convention Center

TUESDAY, APRIL 28

6:30 a.m. – 12:00 a.m.* Orange County Convention Center

*last departure to return to hotels

PLAY IT SAFE AT ICDC AT THE HOTEL

GENERAL TRAVEL TIPS

• Be alert when checking in. Protect your cash and valuables by keeping them with you.

• Never say your room number loudly enough for others to overhear or give it out to anyone you do not know.

• Be sure to lock your door when you are in your room as well as when you leave.

• Call the front desk to verify any unexpected deliveries or room service.

• Do not leave your door open while you are in the room.

• Always tell your advisor where you are going.

• Never leave money or valuables in your room; use the hotel’s safety deposit box.

• If possible, use traveler’s checks instead of cash.

• If you see any suspicious person or activity, notify hotel management.

• Ask the hotel for the most direct route to restaurants and shopping. Don’t wander through shortcuts.

• Don’t go out alone; travel with at least one other person. There is safety in numbers.

• Do not leave your room after curfew.

61

W W W.TA K E D E C ATO CO L L E G E .O R G

SHOP DECA

SEE PAGES 32–33

FOR TIMES AND LOCATIONS!

CHECK OUT OUR NEW WEBSITE

WWW.SHOPDECA.ORG

A CLASSROOM PROJECT FROM

PostNet is one of DECA’s most important business partners and has served on the National Advisory Board since 2012. Together, PostNet and DECA are working to: • Develop the next generation’s workforce in business services and franchise entrepreneurship.

• Demonstrate the importance of community engagement.

• Promote PostNet’s brand, products and services as dynamic opportunities that support classroom teaching, student achievement and overall college and career readiness.

A key element in DECA and PostNet’s partnership strategy is PostNet’s sponsorship of DECA’s Business Services Operations Research Event.

DECA and PostNet have developed this classroom project/lesson plan to help you teach the knowledge and skills needed by management personnel. PostNet owners are also available in your community and online to support you with in-class presentations and community-based activities. This is a tremendous resource that supports DECA’s Comprehensive Learning Program.

Steve Greenbaum, PostNet CEO and star of “Undercover Boss,” served as keynote speaker at DECA’s 2013 ICDC.

For more information and to download the classroom project/lesson plan, visit www.deca.org.

ONCE YOU LEAD AS AN ARMY OFFICER, LEADING A FORTUNE 500 IS NO SWEAT.

Becoming an Army officer allows you to empower and inspire strength in others.

When you lead Soldiers, you gain the strength to lead in life. What’s the best way to get there? Army ROTC. Available at more than 1,100 colleges nationwide, it gives you unmatched personal developement while offering great benefits like advanced career training, opportunities for scholarships and the chance to be commissioned as an officer upon the completion of ROTC courses.

Many of today’s public and private sector leaders in management, business, science, engineering, technology and other fields got their start with Army ROTC.

Discover how Army ROTC can give you a strong foundation for proven success in life.

Visit http://www.goarmy.com/rotc or call 1-888-550-ARMY (2769).

Booth number 110 onsite at DECA ICDC.

©2015. Paid for by the United States Army. All rights reserved.

www.att.com/aspire @ConnectToGood #ATTimpact

When mentors are connected to young people, both are changed for the better.

Through AT&T Aspire Mentoring Academy employees encourage students to complete high school and succeed in college and careers by providing them mentoring in critical 21st-century work skills, academic support, and connecting the importance of learning in the classroom to their future.

2015 AT&T Intellectual Property. All rights reserved.

mentoring academy