Collegiate DECA ICDC 2017 Program

INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE

ANAHEIM APRIL 19-22, 2017 #CDECAICDC

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CONFERENCE OVERVIEW + AGENDA Greetings from the Executive Director Greetings from the Executive Officer Team Overview Agenda Connect with #CDECAICDC Grand Opening Session

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CONFERENCE ACTIVITIES Emerging Leader Series Professional Development Academies Competitive Events Advisor Professional Development Forum Challenges Institutes

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PARTNERS National Advisory Board Years of Service Individual Donors

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CONFERENCE INFORMATION DECA Inc. Board of Directors Conference Coordinators Thank You to our Volunteers Conference Maps Exhibitors

INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE

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LOOKING AHEAD ENGAGE International Career Development Conference

GREETINGS FROM THE EXECUTIVE DIRECTOR Welcome to the 2017 Collegiate DECA International Career Development Conference in Anaheim, California!

PAUL A. WARDINSKI

@decapaw

Over 1,500 Collegiate DECA members, advisors and corporate partners have gathered in SoCal for the pinnacle event of the DECA year, and we could not be more excited to spend the next four days creating new connections, engaging in challenging new adventures and celebrating incredible achievements with each of you.

This year, DECA challenged you to #OwnYourFuture, and you surpassed our expectations in every way. You participated in Collegiate DECA’s Leadership Passport Program, created innovative new products in the DECA Idea Challenge, attended the Collegiate Leadership Academy (CLA) and conquered the competition to make it all the way to the international stage at #CDECAICDC. While #CDECAICDC is the most anticipated event of the year, the next four days you’ll spend in Anaheim will certainly go by faster than you ever expected. Be sure to take advantage of every opportunity Collegiate DECA offers you this week, such as meeting incredible corporate partners in the professional development academies and in our exhibit hall, sharing your experiences on social media using #CDECAICDC, and exploring the sports and entertainment and hospitality and tourism experiences that Southern California offers including Disneyland® and Universal Studios Hollywood®.

Remember, just because you’ve made it to #CDECAICDC doesn’t mean it’s time to stop owning your future! Every new connection you make and challenge you conquer here in Anaheim will bring you one step closer to achieving your dreams.

Congratulations on making it to ICDC and get ready to #OwnYourFuture in Anaheim!

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GREETINGS FROM YOUR EXECUTIVE OFFICERS Welcome to sunny Anaheim, California, for the 2017 Collegiate DECA International Career Development Conference (ICDC)! ICDC is not only an international competition where each of you will have the opportunity to test your knowledge in hopes of being named an international champion, but also a professional development experience that will give you insight into the career paths and industries you may work in one day.

Beyond the competition and professional development opportunities, members are also able to network with numerous representatives from Collegiate DECA’s corporate partners and National Advisory Board members in the College + Career Exhibits. Remember, the best way to #OwnYourFuture at ICDC is to take advantage of every opportunity available to you!

You will gain countless memories, skills and experiences from this conference, and we don’t want you to forget a single second! Be sure to share your favorite memories on social media all week long using #CDECAICDC, and use DECA’s social media platforms and conference app to connect with Collegiate DECA members and corporate partners during ICDC and long-after the conference ends.

Your Executive Officer Team and DECA staff have worked hard to create an incredible ICDC experience that will allow you to grow as leaders and professionals. So whether this is your first year as a Collegiate DECA member or your last, we wish you the best of luck as you take on the 2017 #CDECAICDC!

ALYSSA DUNCAN PRESIDENT @decapresalyssa

CAMERON BROWN VICE PRESIDENT @decavpcam

TERRIUS HARRIS VICE PRESIDENT @decaterrius

MIKE RICH

VICE PRESIDENT @deca_rich_exp

FELIX ALBL

VICE PRESIDENT @deca_felixalbl

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ANAHEIM | 2017

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE TUESDAY, APRIL 18 12:00 PM – 5:00 PM

REGISTRATION

Ballroom Registration Desk

12:00 PM – 5:00 PM

HEADQUARTERS + TOURS BOOTH

Ballroom Registration Desk

12:00 PM – 5:00 PM

SHOP DECA

Pacific Ballroom B

BY APPOINTMENT

EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING

Coronado

ASSOCIATION MEETINGS (See Chartered Association Advisor or Head of Delegation for location and time.)

WEDNESDAY, APRIL 19 8:00 AM – 8:00 PM

HEADQUARTERS + REGISTRATION + TOURS BOOTH

Ballroom Registration Desk

8:00 AM – 8:00 PM

SHOP DECA

Pacific Ballroom B

BY APPOINTMENT

EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING

Coronado

ASSOCIATION MEETINGS (See Chartered Association Advisor or Head of Delegation for location and time.)

8:00 AM – 8:45 AM

INDEPENDENT CHAPTER AND MEMBER ORIENTATION

Malibu

9:00 AM – 10:45 AM

STUDENT LEADERSHIP TRAINING

Malibu

9:00 AM – NOON

OFFICER CANDIDATE ORIENTATION AND INTERVIEWS

Balboa A

11:00 AM – NOON

COLLEGIATE DECA MEMBERS ARE READY TO LAUNCH A NEW BUSINESS VENTURE

Malibu

1:00 PM – 2:45 PM

STUDENT LEADERSHIP TRAINING (repeated)

Malibu

3:00 PM – 3:45 PM

INDEPENDENT CHAPTER AND MEMBER ORIENTATION (repeated)

Malibu

4:30 PM – 5:30 PM

COLLEGIATE ADVISORY COUNCIL DISCUSSION

Capistrano

8:00 PM – 9:30 PM

GRAND OPENING SESSION

California Ballroom CD

9:30 PM – 11:30 PM

#CDECAICDC GAME NIGHT (benefits MDA and the DECA Scholarship Fund)

California Ballroom AB

CON FEREN CE OVERVI EW AGENDA

THURSDAY, APRIL 20

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6:00 AM – 9:00 AM

EXHIBITOR + OFFICER CANDIDATE BOOTH SET-UP

Pacific Ballroom A

7:30 AM – 4:00 PM

HEADQUARTERS + TOURS BOOTH

Ballroom Registration Desk

7:30 AM – 4:00 PM

SHOP DECA

Pacific Ballroom B

8:00 AM – 8:30 AM

ENTREPRENEURSHIP CHALLENGE ORIENTATION

Malibu

8:00 AM – 8:30 AM

SALES CHALLENGE ORIENTATION

Santa Monica

8:00 AM – 4:00 PM

CULINARY MANAGEMENT INSTITUTE

San Clemente

8:00 AM – 4:00 PM

MANAGEMENT INSTITUTE

Oceanside

8:30 AM – 9:00 AM

ENTREPRENEURSHIP CHALLENGE ORIENTATION (repeated)

Malibu

8:30 AM – 9:00 AM

SALES CHALLENGE ORIENTATION (repeated)

Santa Monica

9:15 AM – NOON

ADVISOR PROFESSIONAL DEVELOPMENT FORUM (See page 24)

Capistrano A

9:15 AM – 2:45 PM

PROFESSIONAL DEVELOPMENT ACADEMIES

See pages 9-14

9:00 AM – 2:30 PM

COLLEGE + CAREER EXHIBITS

Pacific Ballroom AB

9:00 AM – 2:30 PM

OFFICER CANDIDATE BOOTHS

Pacific Ballroom AB

3:00 PM – 3:45 PM

COMPETITIVE EVENT BRIEFINGS

See pages 17-25

4:00 PM – 5:00 PM

ELECTION/VOTING DELEGATE SESSION

Laguna A

4:00 PM – 5:00 PM

ENTREPRENEURSHIP CHALLENGE CONSULTATION + TEAM SIGN-UP

Malibu

4:00 PM – 5:00 PM

SALES CHALLENGE CONSULTATION + STUDENT SIGN-UP

Santa Monica

FRIDAY, APRIL 21 7:00 AM – 5:00 PM

HEADQUARTERS + TOURS

Ballroom Registration Desk

7:00 AM – 5:00 PM

SHOP DECA

Pacific Ballroom B

7:30 AM – 12:00 PM

COLLEGE + CAREER EXHIBITS

Pacific Ballroom AB

7:30 AM – 5:00 PM

OFFICER CANDIDATE BOOTHS

Pacific Ballroom AB

7:30 AM

EVENT DIRECTORS’ + EVENT ASSISTANTS’ BRIEFINGS

See pages 17-25

7:30 AM – 8:45 AM

ENTREPRENEURSHIP CHALLENGE CONSULTATION + TEAM SIGN-UP

Capistrano A

7:30 AM – 8:45 AM

SALES CHALLENGE CONSULTATION + STUDENT SIGN-UP

Malibu

8:00 AM – 9:00 AM

JUDGES’ ORIENTATION + RECEPTION

California Ballroom Promenade

8:00 AM – 5:00 PM

COMPETITIVE EVENT PRELIMINARY COMPETITION

See pages 17-25

8:00 AM – 5:00 PM

CULINARY MANAGEMENT INSTITUTE

Santa Monica

8:00 AM – 5:00 PM

MANAGEMENT INSTITUTE

Oceanside

9:00 AM – 1:00 PM

ENTREPRENEURSHIP CHALLENGE SEMINARS (See page 26)

Capistrano

9:00 AM – 2:00 PM

SALES CHALLENGE SEMINARS (See page 26)

Malibu

2:00 PM

LEARN FROM THE PROS

See pages 17-25

3:30 PM – 5:30 PM

ENTREPRENEURSHIP CHALLENGE PRESENTATIONS + JUDGING

Laguna A

3:30 PM – 5:30 PM

SALES CHALLENGE PRESENTATIONS + JUDGING

Pacific Promenade

7:30 AM

EVENT DIRECTORS’ + EVENT ASSISTANTS’ BRIEFINGS

See pages 17-25

7:30 AM – 5:00 PM

HEADQUARTERS + TOURS

Ballroom Registration Desk

7:30 AM – 5:00 PM

SHOP DECA

Pacific Ballroom B

8:15 AM

PRELIMINARY AWARDS SESSION

California Ballroom CD

9:00 AM – 10:00 AM

JUDGES’ ORIENTATION + RECEPTION

California Ballroom Promenade

9:00 AM – 6:00 PM

COMPETITIVE EVENT FINAL COMPETITION

See pages 17-25

9:30 AM

CULINARY MANAGEMENT INSTITUTE PRESENTATIONS

Santa Monica

9:30 AM

MANAGEMENT INSTITUTE PRESENTATIONS

Oceanside

10:00 AM – 12:00 PM

ENTREPRENEURSHIP CHALLENGE FINALS

Capistrano A

10:00 AM – 12:00 PM

SALES CHALLENGE FINALS

Pacific Promenade

10:30 AM – 11:45 AM

NEW CHAPTER WORKSHOP

Malibu

10:30 AM – 12:00 PM

ELECTION/BUSINESS SESSION

Laguna A

1:00 PM – 2:00 PM

STUDENT-LED CHAPTER SESSION

Malibu

8:00 PM

GRAND AWARDS SESSION

California Ballroom CD

SUNDAY, APRIL 23 9:30 AM – 2:00 PM

NEW EXECUTIVE OFFICER ORIENTATION

Coronado

EVENTS WILL BE HELD IN THE HILTON ANAHEIM UNLESS OTHERWISE NOTED.

CON FEREN CE OVERVI EW AGENDA

SATURDAY, APRIL 22

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#CDECAICDC SOCIAL MEDIA

FIND US @COLLEGIATEDECA + @DECAINC

Share your conference experience with 1,500 DECA members, advisors and business partners by using #CDECAICDC in all your tweets, photos, posts, snaps, videos and more!

GET THE APP

Download the official DECA Inc. conference app and get the 2017 Collegiate DECA ICDC Guide at bit.ly/cdecaapp17. With this app, you’ll be able to get instant conference notifications, create your own agenda, find and connect with exhibitors, meet conference speakers and join the #CDECAICDC conversation on social media.

Plus, having the app means you’ll be the first to know the #CDECAICDC finalists on Saturday morning!

DON’T BE THE LAST TO KNOW

This year’s #CDECAICDC Social Media Team will be sharing every aspect of the #CDECAICDC experience on social media and on decadirect.org.

Don’t miss out on a single Instagram post, Snapchat story or tweet! Go to decadirect.org to meet this year’s social media team, connect with them on social media and check out their stories all week long.

ICDC NEWS IN YOUR INBOX

Want the top conference stories without having to search online?

Then sign up to receive #CDECAICDC Special Edition emails! You’ll get the top stories of the day, important updates and find out what activities are happening next, all in your inbox each day. Sign up now at decadirect.org or email communications@deca.org to get added to the list.

KEEP THE #CDECAICDC CONNECTIONS GOING

Your #CDECAICDC connections don’t have to end once the conference is over. Keep them going by joining the DECA Inc. LinkedIn Group at linkd.in/decainc. You’ll be instantly connected to a growing network of DECA members, alumni, advisors and business partners, ready to help you #OwnYourFuture!

WEDNESDAY 8:00 PM

GRAND OPENING SESSION CALIFORNIA BALLROOM CD

Collegiate DECA’s Grand Opening Session kicks off #CDECAICDC with excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs.

The Grand Opening Session, led by your 2016-2017 Executive Officer Team, will feature the annual parade of chartered associations, scholarship presentations, student and advisor recognition and the exciting keynote speaker below.

IMMEDIATELY FOLLOWING

EDDIE SLOWIKOWSKI

SCHOLARSHIP PROVIDERS

KEYNOTE PRESENTATION

Collegiate DECA is grateful to the following National Advisory Board companies and supporters for providing scholarships to Collegiate DECA student members and advisors;

Three minutes and 58 seconds. That is the amount of time it took Eddie Slowikowski to run the mile. Whether it’s as a Gold Medal winner for the USA Track & Field Team, an NCAA All-American, or the world’s most dynamic professional speaker, Eddie knows a thing or two about Peak Performance.

Through years of training as an athlete and running his own speaking business, Eddie knows what it takes to be elite. Eddie has always had the can-do spirit of an entrepreneur, in all walks of life. Best of all, Eddie can channel that sense of accomplishment through interactive storytelling to audiences everywhere. He can make you laugh, cry, dance and learn… all in one presentation.

Chipotle Mexican Grill DECA Inc. DECA Legacy of Leadership Franchise Education & Research Foundation (Don DeBolt) Marriott International, Inc. National Automotive Parts Association (NAPA) Publix Supermarkets, Inc. Walgreens

WEDNESDAY, APRIL 19 9:00 AM – 10:45 AM OR 1:00 PM – 2:45 PM (repeated) STUDENT LEADERSHIP TRAINING

From networking to social networks, learn the concepts that sought-after 21st century student leaders are already practicing. This workshop will be an opportunity to enhance your leadership skills, while meeting other leaders at the chapter and association level.

MALIBU

11:00 AM – NOON

COLLEGIATE DECA MEMBERS ARE READY TO LAUNCH A NEW BUSINESS VENTURE

Estefano Martinez, CEO of BluSolar Jocelyn Hernandez, Head of Business Development, BluSolar BluSolar is a highly-engaged, multi-disciplinary team of students that uses chemical and thermal treatments to increase the efficiency of solar cells. Formed in November 2016, the team has placed in several national competitions and made significant strides towards commercialization. The team would like to share the journey they have undertaken, some of their successes and failures, and their vision for entrepreneurship at the collegiate level.

MALIBU

EMERGI NG LEADER SERIES

4:30 PM – 5:30 PM

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COLLEGIATE ADVISORY COUNCIL DISCUSSION

Join members of DECA’s Collegiate Program Advisory Council as they share program changes for 2017-18 and lead discussions on what the Collegiate DECA Program should look like in 2022.

CAPISTRANO

SATURDAY, APRIL 22 10:30 AM – 11:45 AM

NEW CHAPTER WORKSHOP

Are you part of a new or reactivated chapter? This workshop will cover valuable topics such as fundraising, recruiting, working with your school and much more.

MALIBU

1:00 PM – 2:00 PM

STUDENT-LED CHAPTER SESSION

Student leaders are a valuable part of our organization, and are sometimes a driving force behind establishing and maintaining a chapter. If this sounds like you, join us for a special session to share your ideas with other student-led chapters.

MALIBU

PROFESSIONAL DEVELOPMENT ACADEMIES The Collegiate DECA Professional Development Academies provide International Career Development Conference attendees the unique opportunity to gain real-world expertise and insight from industry professionals. By attending PDAs within your designated career track, you are able to see the connections your Collegiate DECA competitive event has with actual professions in your desired industry.

Business Ethics Business Research Human Resource Management Retail Management Sales Management Meeting

HOSPITALITY + TOURISM Event Planning Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

MARKETING + COMMUNICATIONS ENTREPRENEURSHIP

Entrepreneurship Challenge Entrepreneurship (Growing Your Business) Entrepreneurship (Starting a Business)

FINANCE + ACCOUNTING Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

Advertising Campaign Business-to-Business Marketing Emerging Technology Marketing Strategies Fashion Merchandising and Marketing International Marketing Marketing Management Professional Sales Sales Challenge Sports and Entertainment Marketing

P ROF ESSION AL DEVELOP MENT AC ADEMIES

BUSINESS MANAGEMENT + ADMINISTRATION

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BUSINESS MANAGEMENT + ADMINISTRATION PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 20 9:15 AM

ACADEMY KICKOFF

Terrius Harris, Collegiate DECA Vice President Receive an overview of your professional development day and get additional information to help you get the most out of your conference experience.

PACIFIC BALLROOM D

9:30 AM

BUSINESS & INDUSTRY PRESENTATION

BUS INESS MAN AGEM EN T + ADMIN ISTRATION ACADEMY

Mike Sins, Director of Special Events, Men’s Wearhouse Learn from corporate executives about exciting internship and career opportunities in business management and administration.

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PACIFIC BALLROOM D

10:30 AM

CONCURRENT PROFESSIONAL DEVELOPMENT SESSIONS

During this session you will be able to attend a 90-minute seminar, or choose two 40-minute seminars.

See page 15 for details.

12:00 PM

VISIT COLLEGE + CAREER EXHIBITS LUNCH ON YOUR OWN PACIFIC BALLROOM AB

1:00 PM

NATIONAL ADVISORY BOARD CHALLENGE PANEL

Collegiate DECA’s most committed National Advisory Board (NAB) partners launched a chapter engagement strategy during the 2016 Collegiate Leadership Academy. The strategy employs a year-long case-competition to support instruction, apply learning and build connections between local chapters and NAB. This panel will discuss the strategy in greater detail and solicit your feedback on making the NAB Challenge even more successful in 2017-18.

CALIFORNIA BALLROOM CD

2:00 PM

NETWORKING AND VISION 2022

Terrius Harris, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests and provide feedback on how DECA can best serve our student members through the Vision 2022 Strategic Plan.

PACIFIC BALLROOM D

3:00 PM

EVENT BRIEFINGS See pages 17-25 for details.

ENTREPRENEURSHIP PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 20 9:15 AM

ACADEMY KICKOFF

Mike Rich, Collegiate DECA Vice President Receive an overview of your professional development day and get additional information to help you get the most out of your conference experience.

EL CAPITAN

9:30 AM

BUSINESS & INDUSTRY PRESENTATION

Mike Brown, President & CEO, M&M Productions USA Learn from corporate executives about exciting internship and career opportunities in entrepreneurship.

EL CAPITAN

10:30 AM

CONCURRENT PROFESSIONAL DEVELOPMENT SESSIONS

During this session you will be able to attend a 90-minute seminar, or choose two 40-minute seminars.

See page 15 for details.

12:00 PM

VISIT COLLEGE + CAREER EXHIBITS LUNCH ON YOUR OWN PACIFIC BALLROOM AB

1:00 PM

Collegiate DECA’s most committed National Advisory Board (NAB) partners launched a chapter engagement strategy during the 2016 Collegiate Leadership Academy. The strategy employs a year-long case-competition to support instruction, apply learning and build connections between local chapters and NAB. This panel will discuss the strategy in greater detail and solicit your feedback on making the NAB Challenge even more successful in 2017-18.

CALIFORNIA BALLROOM CD

2:00 PM

NETWORKING AND VISION 2022

Mike Rich, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests and provide feedback on how DECA can best serve our student members through the Vision 2022 Strategic Plan.

EL CAPITAN

3:00 PM

EVENT BRIEFINGS See pages 17-25 for details.

ENTREP RENEURS HI P ACA DEMY

NATIONAL ADVISORY BOARD CHALLENGE PANEL

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FINANCE + ACCOUNTING PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 20 9:15 AM

ACADEMY KICKOFF

Cameron Brown, Collegiate DECA Vice President Receive an overview of your professional development day and get additional information to help you get the most out of your conference experience.

CALIFORNIA BALLROOM B

9:30 AM

BUSINESS & INDUSTRY PRESENTATION

Stephanie Wissink, National Advisory Board (NAB) Chair Learn from corporate executives about exciting internship and career opportunities in finance and accounting.

CALIFORNIA BALLROOM B

10:30 AM

CONCURRENT PROFESSIONAL DEVELOPMENT SESSIONS

During this session you will be able to attend a 90-minute seminar, or choose two 40-minute seminars.

See page 15 for details.

12:00 PM

VISIT COLLEGE + CAREER EXHIBITS LUNCH ON YOUR OWN

FI NAN CE + ACCOUNTIN G ACA DEMY

PACIFIC BALLROOM AB

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1:00 PM

NATIONAL ADVISORY BOARD CHALLENGE PANEL

Collegiate DECA’s most committed National Advisory Board (NAB) partners launched a chapter engagement strategy during the 2016 Collegiate Leadership Academy. The strategy employs a year-long case-competition to support instruction, apply learning and build connections between local chapters and NAB. This panel will discuss the strategy in greater detail and solicit your feedback on making the NAB Challenge even more successful in 2017-18.

CALIFORNIA BALLROOM CD

2:00 PM

NETWORKING AND VISION 2022

Cameron Brown, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests and provide feedback on how DECA can best serve our student members through the Vision 2022 Strategic Plan.

CALIFORNIA BALLROOM B

3:00 PM

EVENT BRIEFINGS See pages 17-25 for details.

HOSPITALITY + TOURISM PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 20 9:15 AM

ACADEMY KICKOFF

Alyssa Duncan, Collegiate DECA President Receive an overview of your professional development day and get additional information to help you get the most out of your conference experience.

CALIFORNIA BALLROOM A

9:30 AM

BUSINESS & INDUSTRY PRESENTATION Sarah Levine, Director of Workforce Development, NAAEI Jamie Preski, Recruiting Manager, Equity Residential Melissa Reilly, Senior Recruiter, Equity Residential Learn from corporate executives about exciting internship and career opportunities in hospitality and tourism.

CALIFORNIA BALLROOM A

10:30 AM

CONCURRENT PROFESSIONAL DEVELOPMENT SESSIONS

During this session you will be able to attend a 90-minute seminar, or choose two 40-minute seminars.

See page 15 for details.

12:00 PM

PACIFIC BALLROOM AB

1:00 PM

NATIONAL ADVISORY BOARD CHALLENGE PANEL

Collegiate DECA’s most committed National Advisory Board (NAB) partners launched a chapter engagement strategy during the 2016 Collegiate Leadership Academy. The strategy employs a year-long case-competition to support instruction, apply learning and build connections between local chapters and NAB. This panel will discuss the strategy in greater detail and solicit your feedback on making the NAB Challenge even more successful in 2017-18.

CALIFORNIA BALLROOM CD

2:00 PM

NETWORKING AND VISION 2022

Alyssa Duncan, Collegiate DECA President Network with Collegiate DECA members who share similar career interests and provide feedback on how DECA can best serve our student members through the Vision 2022 Strategic Plan.

CALIFORNIA BALLROOM A

3:00 PM

EVENT BRIEFINGS See pages 17-25 for details.

HOS PITALITY + TOURISM ACADEMY

VISIT COLLEGE + CAREER EXHIBITS LUNCH ON YOUR OWN

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MARKETING + COMMUNICATIONS PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY, APRIL 20 9:15 AM

ACADEMY KICKOFF

Felix Albl, Collegiate DECA Vice President Receive an overview of your professional development day and get additional information to help you get the most out of your conference experience.

CALIFORNIA BALLROOM CD

9:30 AM

BUSINESS & INDUSTRY PRESENTATION

Andy Chaves, Senior Executive, Youth Strategies & Partnerships, Workforce Engagement & Global Diversity, Marriott International, Inc. Amanda June Sahawneh, Campus Recruiting Manager, Vector Marketing Corporation Learn from corporate executives about exciting internship and career opportunities in marketing and communications.

CALIFORNIA BALLROOM CD

10:30 AM MA RKETI NG + COMM UN ICATIONS ACADEMY

CONCURRENT PROFESSIONAL DEVELOPMENT SESSIONS

14

During this session you will be able to attend a 90-minute seminar, or choose two 40-minute seminars.

See page 15 for details.

12:00 PM

VISIT COLLEGE + CAREER EXHIBITS LUNCH ON YOUR OWN PACIFIC BALLROOM AB

1:00 PM

NATIONAL ADVISORY BOARD CHALLENGE PANEL

Collegiate DECA’s most committed National Advisory Board (NAB) partners launched a chapter engagement strategy during the 2016 Collegiate Leadership Academy. The strategy employs a year-long case-competition to support instruction, apply learning and build connections between local chapters and NAB. This panel will discuss the strategy in greater detail and solicit your feedback on making the NAB Challenge even more successful in 2017-18.

CALIFORNIA BALLROOM CD

2:00 PM

NETWORKING AND VISION 2022

Felix Albl, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests and provide feedback on how DECA can best serve our student members through the Vision 2022 Strategic Plan.

CALIFORNIA BALLROOM CD

3:00 PM

EVENT BRIEFINGS See pages 17-25 for details.

CONCURRENT PROFESSIONAL DEVELOPMENT SESSIONS ATTEND this 90-minute presentation 10:30 AM - NOON

LINKEDIN INSIGHTS: YOUR FUTURE DEPENDS ON IT

Andy Katz, Social Assurity LLC Snapchat and Instagram may be your second home, but LinkedIn is the most important social media platform for students looking to make a strong case for grad school admissions, scholarships, internships and career success. This session is designed for students looking to learn how to fully grasp the powers of LinkedIn including mastering techniques to tailor your skills, activities, and accomplishments to targeted academic and professional opportunities.

This session, designed especially for students who have little or no work experience, will help you acquire needed LinkedIn proficiency for digital portfolio building, social recruiting, and community and affinity-group/influencer networking.

OR ATTEND two of these 40-minute presentations.

10:30 AM OR 11:20 AM (repeated) FINDING YOUR CAREER LANE

Denise Jones, HR Talent Acquisition Manager, NAPA A career in the automotive parts industry? You may have never even given this industry a thought, but you’d be surprised at all of the incredible careers available at NAPA, and you don’t have to be a car enthusiast! NAPA HR Talent Acquisition Manager, Denise Jones, will share with you the importance of creating a dynamic personal brand that will help you land the perfect job with the perfect company, tips on internships, interviewing, and how to manage your career once you land that perfect job or internship. So come learn more at this workshop. We think you will really be surprised about all that we have to offer your career!

CALIFORNIA BALLROOM B

10:30 AM OR 11:20 AM (repeated) COLLEGE PANEL

Dr. Steven Eichmeier, Weber State University Micah Sieber, Director of Graduate Affairs, Boston University School of Hospitality Think graduate school isn’t necessary for you or your career goals? This may just change your mind! Explore post-graduate degree opportunities, learn what graduate schools are looking for in applications, and discover how an advanced degree may be the catalyst for your career. Are you ready to own your post-graduate future?

CALIFORNIA BALLROOM A

10:30 AM OR 11:20 AM (repeated)

7 THINGS THAT WILL MAKE YOU A MARKETING ROCK STAR

Willis Turner, CAE CME CSE, President & CEO, SMEI Everyone markets. Some great, some good and some poorly. How is your marketing story being told? Whether you plan on a career in sales or marketing, your ability to sell in a positive and professional manner will be important to your career readiness. In this session we will help you develop seven things that will propel your career and make you a marketing rock star!

CON CURREN T PROFESSI ONAL DEVELOPMENT SESSIONS

PACIFIC BALLROOM D

CALIFORNIA BALLROOM CD

15

COMPETITIVE EVENTS THURSDAY

FRIDAY

SATURDAY

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom B

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

ACCOUNTING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

9:00 AM

10:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

Capistrano A

Coronado

Coronado

Coronado

ADVERTISING CAMPAIGN

Coronado

2:00 PM

Coronado

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom B

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom D

Pacific Ballroom Promenade

BANKING FINANCIAL SERVICES

CON FEREN CE ACTI VITIES AGEN DA

Learn from the Pros

Pacific Ballroom Promenade

Learn from the Pros

17

THURSDAY

FRIDAY

SATURDAY

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:00 AM

9:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

Pacific Ballroom D

California Ballroom CD

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

BUSINESS ETHICS

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

9:00 AM

10:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

Pacific Ballroom D

Capistrano B

Pacific Ballroom D

Pacific Ballroom Promenade

Balboa B

BUSINESS RESEARCH

Balboa B

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:00 AM

9:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

California Ballroom CD

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

BUSINESSTO-BUSINESS MARKETING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom B

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

CORPORATE FINANCE

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

9:00 AM

10:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

Malibu

Pacific Ballroom D

Pacific Ballroom Promenade

2:00 PM

Balboa A

Balboa A

EMERGING TECHNOLOGY MARKETING STRATEGIES

CON FEREN CE ACTI VITIES AGEN DA

Learn from the Pros

Pacific Ballroom Promenade

Learn from the Pros

19

PACIFIC BALLROOM B

Check out our new line of Collegiate DECA Items!

See pages 4-5 for specific hours of operation.

THURSDAY

FRIDAY

SATURDAY

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

9:00 AM

10:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

El Capitan

El Capitan AB

Pacific Ballroom D

Pacific Ballroom Promenade

Ventura

ENTREPRENEURSHIP GROWING YOUR BUSINESS

Ventura

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

9:00 AM

10:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

El Capitan

El Capitan AB

Pacific Ballroom D

Pacific Ballroom Promenade

Santa Barbara

ENTREPRENEURSHIP STARTING A BUSINESS

Santa Barbara

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:00 AM

9:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom A

California Ballroom CD

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

EVENT PLANNING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

FASHION MERCHANDISING AND MARKETING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:00 AM

9:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom B

California Ballroom CD

Pacific Ballroom D

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom D

Pacific Ballroom Promenade

FINANCIAL STATEMENT ANALYSIS

CON FEREN CE ACTI VITIES AGEN DA

Learn from the Pros

Pacific Ballroom Promenade

Learn from the Pros

21

TAKING STOCK WITH TEENS ONLINE SURVEY

w w w. p i p e r j a f f ra y. c o m / t e e n s

THURSDAY

FRIDAY

SATURDAY

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom A

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

HOTEL AND LODGING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

Pacific Ballroom D

California Ballroom B

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

HUMAN RESOURCE MANAGEMENT

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:00 AM

9:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

California Ballroom CD

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

INTERNATIONAL MARKETING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

California Ballroom B

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

MARKETING MANAGEMENT

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

9:00 AM

10:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

Santa Monica

El Capitan

El Capitan

2:00 PM

Balboa C

Balboa C

PROFESSIONAL SALES

CON FEREN CE ACTI VITIES AGEN DA

Learn from the Pros

El Capitan

Learn from the Pros

23

ADVISOR PROFESSIONAL DEVELOPMENT FORUM THURSDAY, APRIL 20 |

CAPISTRANO A

The Advisor Professional Development Forum is a unique professional learning event designed to help advisors take their chapter to the next level. Attendees will engage in insightful round tables led by peer advisors, have a space to network with fellow leaders and learn more about key DECA NAB partners through a panel presentation.

9:15 AM WELCOME + INTRODUCTIONS

ADVI SOR P ROF ESSION AL DEVELOP MENT FORUM

Continental Breakfast Provided

24

9:30 AM ROUND TABLES

BUILDING BRIDGES BETWEEN COLLEGIATE DECA AND HIGH SCHOOL DECA Northwood University DECA travels to various high school DECA chapters to deliver workshops on leadership skills and competition preparation.

Learn how to incorporate this model within your own chapter to increase awareness of Collegiate DECA at the high school DECA level by creating a peer-to-peer educational environment.

■ JOHN GUSTINCIC | Professor, Northwood University, MI

BUILDING CHAPTERS THROUGH DIVERSITY AND COLLABORATION Chapter recruitment and retention can be challenging, especially at a university that specializes in science, technology, engineering and mathematics (STEM). Hear the initiatives Kettering University’s DECA chapter has undertaken to overcome this challenge. Learn strategies to increase DECA recruitment and retention on campus by dispelling the myth that DECA only benefits business students.

■ DR. KENNETH WILLIAMS | Assistant Professor, Kettering University, MI

COMPETITIVE EVENT SUCCESS BEGINS LONG BEFORE THE EVENT Gear your members up for competitive event success with effective preparation. Leave with best practices for assisting students with selecting an event, managing time, perfecting first impressions and more. After this workshop, your students are sure to secure a win regardless of the event.

■ VEL CASLER | Professor, Weber State University, UT

CONNECT WITH THE COLLEGIATE DECA ADVISORY COUNCIL The Collegiate DECA Advisory Council is responsible for reviewing Collegiate DECA’s programs and activities, particularly its competitive events, to provide input to DECA Inc.’s board of directors. Learn more about the council’s initiatives and plans for the future.

■ SARAH MATHEWS | Accounting Instructor, Cowley College, KS

LET’S TAKE A STEP BACK: TEACHING DECA MEMBERS TO BE STRATEGIC LEARNERS, FOR COMPETITIONS AND LIFE In preparing for competition, it is easy for members (and advisors) to get wrapped up in trip details instead of preparing for the actual competition. Teach your members to be strategic learners - and watch them succeed in competition, in class and in life.

■ EMILY ELSNER TWESME | Lecturer - Business Communications University of Wisconsin-Eau Claire, WI

MOTIVATE, MOTIVATE, MOTIVATE Struggling to keep chapter members motivated? Hear how Chabot College DECA provides exciting opportunities for members to keep them engaged. Hear case study examples of successful opportunities, such as developing business clusters, providing ambassadorship for VIPs on campus and traveling to Cuba to learn more about business in this emerging country.

■ CATHERINE PINKAS | Faculty – Business Applied Technology & Business Chabot College, CA

RETREAT! BUILDING A DYNAMIC LEADERSHIP TEAM Kick-start your new academic year by holding a new officer leadership retreat! Hit the ground running the first week of fall semester with this team building experience. Receive ideas on how to generate enthusiasm, camaraderie and teamwork with your new officers.

■ BRENT ANDRUS | Program Director – Project Management and Global Supply Chain LDS Business College, UT

11:00 AM NATIONAL ADVISORY BOARD PRESENTATIONS DECA’s partners seek to support the development of leaders and entrepreneurs that will be successful in a global economy. Discover how M&M Productions USA, Marriott International, Inc., National Apartment Association Education Institute, the Men’s Wearhouse and Vector Marketing are collaborating with DECA to benefit student members and advisors.

11:50 AM CLOSING REMARKS

THURSDAY

FRIDAY

SATURDAY

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom A

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

RESTAURANT AND FOOD SERVICE MANAGEMENT

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

RETAIL MANAGEMENT

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

Pacific Ballroom D

California Ballroom B

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

SALES MANAGEMENT MEETING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:00 AM

9:00 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom CD

California Ballroom CD

Pacific Ballroom D

Pacific Ballroom Promenade

Pacific Ballroom D

SPORTS AND ENTERTAINMENT MARKETING

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom Promenade

Learn from the Pros

9:15 AM

7:30 AM

7:30 AM

Professional Development Academy

Event Director’s + Event Assistants’ Briefing

Event Director’s + Event Assistants’ Briefing

3:00 PM

8:30 AM

9:30 AM

Participants’ Briefing

Preliminary Competition

Final Competition

California Ballroom A

Pacific Ballroom D

Pacific Ballroom D

Pacific Ballroom Promenade

2:00 PM

Pacific Ballroom D

Pacific Ballroom Promenade

TRAVEL AND TOURISM

CON FEREN CE ACTI VITIES AGEN DA

Learn from the Pros

Pacific Ballroom Promenade

Learn from the Pros

25

CHALLENGES

Students entered in an official competitive event may also compete in the Entrepreneurship Challenge team competition OR the Sales Challenge individual competition. Interested students must attend one of the Thursday morning orientation sessions listed below. Students planning to compete must then officially sign up to compete at either the Thursday afternoon or the Friday morning sign-up time slots.

THURSDAY ENTREPRENEURSHIP CHALLENGE Additional support and assistance has been provided by the Belmont University College of Business Administration and the United States Association for Small Business and Entrepreneurship (USASBE).

FRIDAY

SATURDAY

8:00 AM 8:30 AM (repeated)

7:30 AM – 8:45 AM

10:00 AM

Consultation and Team Sign-up

Orientation

(mandatory unless attended previous day)

Finalist Presentations

Malibu

9:15 AM

See page 11 for details

Academy Kick Off

4:00 PM – 5:00 PM Malibu

Consultation and Team Sign-up (optional)

Capistrano

Capistrano A

9:00 AM

Capistrano

Franchising Franchise Education & Research Foundation

10:00 AM Capistrano

Product Positioning Dr. Lara Harding, Belmont University

11:00 AM

Capistrano

Developing Your Value Proposition Dr. Mark Schenkel, Belmont University

12:00 PM

Capistrano

Business Modeling and Bootstrap Financing Dr. Jeff Cornwall, Belmont University

3:30 PM

Laguna A

Preliminary Competition

SALES CHALLENGE Additional support and assistance has been provided by the Alan E. Hall Center for Sales Excellence at Weber State University.

8:00 AM 8:30 AM (repeated)

7:30 AM – 8:45 AM

10:00 AM

Consultation and Team Sign-up

Orientation

(mandatory unless attended previous day)

Finalist Presentations

Santa Monica

9:15 AM

See page 14 for details

Academy Kick Off

CHALLENGES

4:00 PM – 5:00 PM

26

Santa Monica

Consultation and Team Sign-up (optional)

Malibu

9:00 AM 11:00 AM (repeated) 1:00 PM (repeated) Malibu

Selling Insights Presented by the Alan E. Hall Center for Sales Excellence at Weber State University

3:30 PM

Pacific Promenade

Preliminary Competition

Pacific Promenade

INSTITUTES THURSDAY

FRIDAY

SATURDAY

8:00 AM – 4:00 PM

8:00 AM - 5:00 PM

9:30 AM

Orientation and Project Briefing

All Day Activities

All Day Activities

8:00 AM – 4:00 PM

8:00 AM - 5:00 PM

9:30 AM

Orientation and Project Briefing

All Day Activities

All Day Activities

San Clemente

Santa Monica

Santa Monica

CULINARY MANAGEMENT INSTITUTE

Oceanside

Project Work and Consultation

Oceanside

Oceanside

MANAGEMENT INSTITUTE

IN STI TUTES

Project Work and Consultation

27

NATIONAL ADVISORY BOARD The National Advisory Board (NAB) is composed of companies, colleges and universities, foundations, and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors, sponsor and judge competitive events, and advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA and we thank each member for their continued support of our programs.

AMCM-Association Motor Club Marketing

Knowledge Matters

American Hotel & Lodging Educational Institute

Lawrence Technological University

Association of International Certified Professional Accountants

LIFE University

The Art Institutes ARYZTA (Otis Spunkmeyer, Inc.) AT&T ASPIRE Babson College Ball State University Residential Property Management Program

NATION AL A DVISORY BOA RD

Belmont University Jack C. Massey College of Business

28

Lead2Feed Long Island University M.E./D.E. Supply Company M&M Productions USA Marriott International, Inc. Maurices Men’s Wearhouse Muscular Dystrophy Association

EXECUTIVE COMMITTEE NAB CHAIR Stephanie Wissink ARZYTA (OTIS SPUNKMEYER, INC.) Dean Johnson CHIPOTLE MEXICAN GRILL Marie Davis, Beverly Wood FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING Eva Gilbert, Lisa Morabito

Berkeley College

National Apartment Association Education Institute

Boston University School of Hospitality Administration

National Automotive Parts Association National Society of High School Scholars

Bowling Green State University

National Student Leadership Conference

Chipotle Mexican Grill

NFIB Young Entrepreneur Foundation

College Works Painting

Northwood University

Cornell University School of Hotel Administration

NRF Foundation

Country Meats

PepsiCo Chilled DSD

Custom Resources, LLC

Piper Jaffray & Co.

Ewing Marion Kauffman Foundation

Publix Super Markets, Inc.

FIDM/Fashion Institute of Design & Merchandising

MEN’S WEARHOUSE Andy Platko, Matthew Sadler, Mike Sins

Rochester Institute of Technology, Saunders College of Business

FIU Chaplin School of Hospitality & Tourism Management

Sales and Marketing Executives International, Inc.

STEIN MART, INC. Chris Himebauch

Franchise Education & Research Foundation

Scentco, Inc.

Gear for Sports

Seedstages

Georgian Court University

SIFMA Foundation

Goodheart-Willcox Publisher

Social Assurity LLC

Gordmans

Sparkling ICE

H&R Block

Spirit Factory

Herff Jones, Inc.

Stein Mart, Inc.

Hilton Worldwide

Temple University School of Sport, Tourism and Hospitality Management

Hofstra University Hult International Business School Isenberg School of Management UMass Amherst

PDC Productions

Texas Tech University, College of Human Sciences Universal Orlando Resort

Johns Hopkins Carey Business School

Vector Marketing Corporation

Johnson & Wales University

Walgreens Co.

Jostens, Inc.

Wear-a-Knit

Journeys

Wesleyan College

Junior Tours

W.P. Carey School of Business, Arizona State University

Keiser University

GORDMANS Roger Glenn JOHNSON & WALES UNIVERSITY Ken DiSaia, Tom Gauthier M&M PRODUCTIONS USA Mike Brown MARRIOTT INTERNATIONAL, INC. Andy Chaves

VECTOR MARKETING CO. Helen Brown

CONFERENCE ITEM SPONSORS A special thank you to these National Advisory Board partners that have sponsored specific items for the conference.

LANYARDS

PENCILS

YEARS OF SERVICE 20 YEARS

DECA thanks our generous donors for their support of our 2016-2017 annual giving campaign. Add your name to this list at www.deca.org/connect

15 YEARS

10 YEARS

DECA DIAMOND SOCIETY | $1,000+ David & Marsha Bock Nick Edwards Michael Garrett J.D. Gidley Kate Hughes Ron Joyner

Daniel Kelly Pamela & Colin O’Brien The Oshay Family Thomas Schillar Jodi Stamey Paul & Anne Wardinski

DECA ICDC CIRCLE | $500 - $999 David & Brenda Clark Jeff Collins John Fistolera David Gass Diane Pruner

Philip Scheel Jeannette Siegel The Harker School DECA Ryan Witzig

DECA CHARTERED ASSOCIATION CIRCLE | $250 - $499

5 YEARS

Cindy Allen Mike Brown Kyle Burns Heather Carter Nicole Coffey Kenneth DiSaia Frank & Anne Farrell Brian Fincher Bill Hembree Ginger Hill Susan Lewin

Hilda and Terri Martin Pam McKenney Alex Mellott Michael Mount Valeria Rodriguez Stephanie Sandstrom Joshua Shankle Tracey Smith Ryan Underwood Kathy Walton Christopher Young

MARLENE MORBITT-DUNN

NAB OF THE YEAR AWARD

Vector Marketing

Shannon Aaron

Cara Gooch

Chris McCoy

Delores Ali

Barbara Henn

Greg Murphy Laura Perry

Geoffrey Basye

Thomas Hill

Elizabeth Booker

Johnnie Hubbard III

Mike Pham

Patrick Cheney

Brittany Keating

Kevin Reisenauer

Lisa & Tia Delampan

Vicki Lamproe

Laura Salpietra

Danielle Drapeau

Rick Lee

Matthew Smith

Drake University Collegiate DECA Thomas Fitzpatrick IV Richard Forde

Sarah Levine

Judson Stafford

Marc Liebman

Mary Swantek

Sissy Long

Timothy Todd

Alexander Louden

Caren Voeller

WWW.D E CA.O RG/CO NNE CT

YEARS OF SERVICE

DECA CHAPTER CIRCLE | $100 - $249

29

BOARD OF DIRECTORS PRESIDENT Kevin Reisenauer PRESIDENT-ELECT Mary Peres SECRETARY Pam O’Brien TREASURER Ev Vaughan MEMBERS Jeff Back, Ginger Hill, Olga Plagianakos, Jacklyn Schiller NAB CHAIR Stephanie Wissink EX-OFFICIO MEMBERS Tammie Brewer Paul A. Wardinski

COMPETITIVE EVENT COORDINATORS Ed Grochowski, Wisconsin Karen Meuwissen, Minnesota Josh Shankle, Texas

THANK YOU TO OUR VOLUNTEERS

These volunteers have given freely of their time and expertise to ensure a successful conference for the members of Collegiate DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, Collegiate DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

THANK YOU TO CALIFORNIA BUSINESS LEADERS Collegiate DECA extends its appreciation to the 100 California-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.

THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the professional development academies and the other functions of Collegiate DECA’s International Career Development Conference. Briefings for event directors and assistants are scheduled throughout the conference and are critical for the success of the programs. Collegiate DECA extends a special thank you to our volunteers for their continued support of and dedication to Collegiate DECA and its emerging leaders and entrepreneurs.

JOIN! DECA’S OFFICIAL

ELECTIONS, CHALLENGES + INSTITUTES

LINKEDIN GROUP

Election + Business Sessions Kevin Reisenauer, North Dakota Entrepreneurship Challenge Patrick Snyder, United States Association for Small Business and Entrepreneurship

For your chance to WIN one of two GoPros® or a SmartWatch.

Sales Challenge Carl Grunander, Utah Culinary Management Institute Chef Adrian J. Barber, Florida Holly Portner, Minnesota National Management Institute Bryon Geddes, Utah Leadership and Special Events Matthew C. Witzgall, Massachusetts

Simply join DECA’s LinkedIn Group and comment how you have Owned Your Future this year. Winners will be announced during the Collegiate International Career Development Conference and an additional winner will be announced on May 1, 2017.

Members do not have to be present at an ICDC to be eligible to win. Prizes may vary slightly from items pictured. Apple iWatch is a trademark of Apple Inc. GoPro and their respective logos are trademarks or registered trademarks of GoPro, Inc.

Sponsored by

GROUP BENEFITS

DECA Engagement Events • Your Grassroots Network • Industry News Job Opportunities from DECA’s National Advisory Board • Special Offers from DECA’s National Advisory Board Professional Development Opportunities

CONNECT TODAY linkd.in/decainc

HOTEL MAP

PACIFIC PROMENADE

EXHIBITORS bu.edu/hospitality

#CDECAICDC GIF EXPERIENCE decadirect.org

CALIFORNIA PROMENADE

PACIFIC BALLROOM AB THURSDAY FRIDAY 9:00 AM - 2:30 PM 7:30 AM - Noon

fidm.edu

smei.org

marriott.com

socialassurity.com

menswearhouse.com stukent.com

charleskochinstitute.org/professional-education

www.linkd.in/decainc

rpm.careers.org

shopdeca.org

genpt.com

www.usasbe.org

INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE APRIL 11-14 | 2018 WASHINGTON, DC