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INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE

ATLANTA APRIL 21-24, 2018 #DECAICDC


A CREATIVE COLLEGE

THAT PUTS YOU TO WORK LIVE, WORK, AND STUDY IN CALIFORNIA – THE 6TH LARGEST ECONOMY IN THE WORLD.

EARN A BACHELOR'S DEGREE, MBA, OR A.A. DEGREE IN AREAS INCLUDING: APPAREL INDUSTRY MANAGEMENT | BUSINESS MANAGEMENT | MERCHANDISING | MARKETING

VISIT BOOTH #302!

DECA SCHOLARSHIPS AVAILABLE TEXT FIDMDECA TO 57682 Msg & Data Rates Apply Reply STOP to Cancel HELP 4 Help

FIDM.EDU


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OVERVIEW + AGENDA Greetings from the Executive Director Greetings from the Executive Officer Team Connect with #DECAICDC Overview Agenda Grand Opening Session Achievement Awards Session Grand Awards Session

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ACTIVITIES Competitive Events Election Activities Emerging Leader Series Advisor Professional Learning

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INFORMATION Conference Maps General Sessions Seating Chart Dress Code and Code of Conduct Conference Transportation Volunteers

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PARTNERS National Advisory Board Years of Service Individual Donors Partners for Excellence Congressional Advisory Board Exhibitors

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RECOGNITIONS

INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE

Thrive Level Campaign Winners Certified School-based Enterprises Video Challenge Winners Outstanding Service Awards Honorary Life Membership Award

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LOOKING AHEAD Theme Conferences


GREETINGS FROM THE EXECUTIVE DIRECTOR Welcome to the 2018 DECA International Career Development Conference in Atlanta, Georgia!

LOU DIGIOIA, CAE

EXECUTIVE DI RECTOR WELCOM E

@Loudig

Over 19,000 DECA members, advisors and corporate partners have gathered in ATL for the pinnacle event of the DECA year, and we could not be more excited to spend the next four days creating new connections, engaging in challenging new adventures and celebrating incredible achievements with each of you. DECA is an integral component of classroom instruction that helps members apply their learning and connect to business. This year, DECA encouraged you to take advantage of the #Limitless opportunities available to you through this organization – and you did just that! You participated in DECA’s Chapter Campaigns, created innovative new products in the DECA Idea Challenge, attended career pathway conferences, earned Gold-Level Certification for your School-based Enterprise, and conquered the competition to make it all the way to the international stage at #DECAICDC.

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Congratulations on making it to ICDC and get ready for a #Limitless experience in Atlanta!

While #DECAICDC is the most anticipated event of the year, the next four days you’ll spend in Atlanta will certainly go by faster than you ever expected. Be sure to take advantage of every opportunity DECA offers you this week, such as meeting incredible corporate partners, colleges and universities, and vendors in our exhibit hall, and sharing your experiences on social media using #DECAICDC. Also, don’t forget to experience the #Limitless attractions this city offers too, like the Georgia Aquarium, World of Coca-Cola, the CNN Center and Six Flags Over Georgia, just to name a few. Remember, just because you’ve made it to #DECAICDC doesn’t mean you’ve reached the end of your journey. Every new connection you make and challenge you conquer here in Atlanta will bring you one step closer to achieving your dreams.


GREETINGS FROM YOUR EXECUTIVE OFFICERS You’ve officially made it to DECA’s International Career Development Conference in beautiful Atlanta, Georgia! Over the next four days, we will find out what it truly means to be #Limitless and have an experience of a lifetime.

Share all of your memories and adventures in Atlanta on social media using #DECAICDC. With over 19,000 members, advisors, business partners and spectators in attendance, our social media presence will be nothing short of #Limitless. Over these next few days at #DECAICDC, challenge yourself to meet new people, live in the moment, make the most of every experience, and most of all, show us what #Limitless really means to YOU.

JARON MAY

PRESIDENT @DECA_Jaron

HAYLEY HAAS

WESTERN REGION VICE PRESIDENT @decavphayley

MARJORIE SPROUL

SOUTHERN REGION VICE PRESIDENT @decavpmarjorie

MASON MAVERICK SMITH

NORTH ATLANTIC REGION VICE PRESIDENT @decavpmasons

LEAH HOFFMAN

CENTRAL REGION VICE PRESIDENT @decavpleah

EXECUTIVE OFF ICER WELCOME

From our sessions in the brand new Mercedes-Benz Stadium to showcasing your academic preparation and community focus through competition in the second largest convention center in the U.S.A., we are excited for you to be empowered in our Emerging Leader Series so you can provide effective leadership, and make connections with future employers, colleges and universities at our College and Career Exhibits. Atlanta has many opportunities to engage you in marketing, finance, hospitality and management beyond the conference. Whether it is Six Flags Over Georgia, World of Coca-Cola or the Georgia Aquarium, you will always have something to do. There is nowhere else you should want to be than right here at #DECAICDC.

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#DECAICDC SOCIAL MEDIA FIND US @DECAINC

Share your conference experience with 19,000 DECA members, advisors and business partners by using #DECAICDC in all your tweets, photos, posts, snaps, videos and more!

GET THE APP

Download the official DECA Inc. conference app and get the 2018 DECA ICDC Guide at bit.ly/decaicdcapp18. With this app, you’ll be able to get instant conference notifications, create your own agenda, find and connect with exhibitors, meet conference speakers and join the #DECAICDC conversation on social media. Plus, having the app means you’ll be the first to know the #DECAICDC finalists on Tuesday morning!

DON’T BE THE LAST TO KNOW

This year’s @tlantaLive Social Media Team will be sharing every aspect of the #DECAICDC experience on social media and on decadirect.org. Don’t miss out on a single Instagram post, Snapchat story or tweet! Go to decadirect.org to meet this year’s social media team, connect with them on social media and check out their stories all week long.

ICDC NEWS IN YOUR INBOX

Want the top conference stories without having to search online? Then sign up to receive #DECAICDC Special Edition emails! You’ll get the top stories of the day, important updates and find out what activities are happening next, all in your inbox each day. Sign up now at decadirect.org or email communications@deca.org to get added to the list.

KEEP THE #DECAICDC CONNECTIONS GOING

Your #DECAICDC connections don’t have to end once the conference is over. Keep them going by joining the DECA Inc. LinkedIn Group at linkd.in/decainc. You’ll be instantly connected to a #Limitless network of DECA members, alumni, advisors and business partners.


INTERNATIONAL CAREER DEVELOPMENT CONFERENCE The DECA International Career Development Conference (ICDC) is the culmination of the DECA year. More than 19,000 high school students, teacher-advisors, business professionals and alumni gather for several days of DECA excitement. DECA members demonstrate their college and career ready knowledge and skills by participating in DECA’s industry-validated Competitive Events Program, aligned with Career Clusters, National Curriculum Standards and 21st Century Skills in the areas of marketing, finance, hospitality, management and entrepreneurship. These members have qualified to attend based on superior performance at the district and association level. More than 1,000 business professionals serve as expert judges to evaluate DECA members’ mastery of these concepts. In addition, thousands of members participate in DECA’s Emerging Leader Series, which helps them attain 21st Century Skills in the areas of collaboration and teamwork, communication, critical thinking and problem solving and creativity. One highlight is the involvement of executive mentors who provide college and career advice. Thousands of DECA advisors and educators participate in administering DECA’s Competitive Events Program and Emerging Leader Series while also participating in professional learning activities.

CLASSROOM CONNECTION

DECA’s International Career Development Conference supports educational initiatives. •

Career Clusters®

National Curriculum Standards

21st Century Skills

Common Core State Standards

Project-based Learning

Personal Financial Literacy

The National Association of Secondary School Principals has placed this program on the NASSP National Advisory List of Contests and Activities for 2017-2018.


ATLANTA | 2018

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE FRIDAY, APRIL 20 12:00 PM – 6:00 PM

REGISTRATION For Chartered Association Advisors. Chapter advisors register with their chartered association advisor.

B401-B402

12:00 PM – 9:00 PM

HEADQUARTERS + TOURS BOOTH

B401-B402

12:00 PM – 9:00 PM

SHOP DECA (blazers only)

B401-B402

12:00 PM – 9:00 PM

DECA 5K RUN/WALK Pre-Registration

B401-B402

6:00 PM

CHARTERED ASSOCIATION ADVISOR DINNER (by invitation only)

B404

SATURDAY, APRIL 21 7:00 AM – 8:30 PM

HEADQUARTERS + TOURS BOOTH

B401-B402

7:00 AM – 8:30 PM

SHOP DECA (blazers only)

B401-B402

7:30 AM

DECA 5K RUN/WALK

International Plaza

8:30 AM

OFFICER CANDIDATE ORIENTATION + INTERVIEWS

B318

9:30 AM

EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING

B210-B215

10:00 AM – 5:00 PM

DECA DAY AT SIX FLAGS OVER GEORGIA (Advance ticket purchase required)

1:00 PM – 5:00 PM

EXHIBIT + CAMPAIGN BOOTH SET-UP

Hall B3

4:00 PM

PARADE OF CHARTERED ASSOCIATIONS REHEARSAL

Mercedes-Benz Stadium

7:30 PM

EXECUTIVE MENTOR WELCOME (by invitation only)

Mercedes-Benz Stadium

8:30 PM

GRAND OPENING SESSION Featuring keynote presentation by Joseph Abboud

Mercedes-Benz Stadium

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times.

CON FEREN CE OVERVI EW AGENDA

SUNDAY, APRIL 22

6

7:00 AM – 5:00 PM

HEADQUARTERS + TOURS BOOTH

B401-B402

7:00 AM – 5:00 PM

SHOP DECA (blazers only)

B401-B402

7:30 AM

VIRTUAL BUSINESS CHALLENGE BRIEFING (required)

A302-A305

8:00 AM – 11:30 AM

SCHOOL-BASED ENTERPRISE ACADEMY | FOOD OPERATIONS Sponsored by Otis Spunkmeyer, an ARYZTA Brand, CareerSafe and Costco

B302-B304

8:00 AM – 4:00 PM

CAREER EXHIBITS + CAMPAIGN BOOTHS + SHOP DECA (Advisors only from 8:00 AM - 9:00 AM)

Hall B3

8:00 AM – 4:00 PM

EMERGING LEADER SERIES

See page 35

8:00 AM – 5:00 PM

COMPETITIVE EVENT BRIEFING + TESTING

See pages 13-33

9:00 AM – 3:00 PM

ADVISOR PROFESSIONAL LEARNING SERIES Sponsored by PepsiCo Chilled DSD

B308-B310 See pages 36-37

9:30 AM – 1:00 PM

EXECUTIVE MENTOR PROGRAM

B311

12:00 PM

MDA LUNCHEON Sponsored by Muscular Dystrophy Association (by invitation only)

B404

12:30 PM – 4:00 PM

SCHOOL-BASED ENTERPRISE ACADEMY | RETAIL OPERATIONS Sponsored by Otis Spunkmeyer, an ARYZTA Brand, CareerSafe and Costco

B302-B304

4:00 PM

VOTING DELEGATES’ BRIEFING + CANDIDATE CAMPAIGN SESSION

B206

6:00 PM – 11:00 PM

DECA NIGHT AT PEMBERTON PLACE (Advance ticket purchase required)

Georgia Aquarium The World of Coca-Cola

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times.


MONDAY, APRIL 23 7:00 AM – 7:00 PM

HEADQUARTERS + TOURS BOOTH

B401-B402

7:30 AM

JUDGES’ ORIENTATION

B302-B304 + B312-B314

8:00 AM – 4:00 PM

CAREER EXHIBITS + CAMPAIGN BOOTHS + SHOP DECA

Hall B3

8:00 AM – 7:00 PM

COMPETITIVE EVENT PRELIMINARY COMPETITION

See pages 13-33

8:30 AM – 10:30 AM

JOHNSON & WALES SCHOLARSHIP AWARD BREAKFAST Sponsored by Johnson & Wales University (by invitation only)

B404

8:30 AM – 4:45 PM

EMERGING LEADER SERIES

See page 35

9:00 AM – NOON

ADMINISTRATOR DAY

B213

9:00 AM – 3:00 PM

ADVISOR PROFESSIONAL LEARNING SERIES Sponsored by PepsiCo Chilled DSD

B308-B310 See pages 36-37

NOON – 1:30 PM

CHARTERED ASSOCIATION OFFICER/ADVISOR LUNCHEON Sponsored by U.S. Army (by invitation only)

B312-B314

12:30 PM

JUDGES’ ORIENTATION

B302-B304

2:00 PM – 3:30 PM

LEADERSHIP RECOGNITION (by invitation only)

B213

3:30 PM – 4:30 PM

COMPETITIVE EVENTS UPDATE WORKSHOP (Advisors Only)

B310

8:30 PM

DECA CONCERT (Advance ticket purchase required)

Mercedes-Benz Stadium

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times.

JUDGES’ ORIENTATION

B308-B309

7:30 AM – 6:00 PM

HEADQUARTERS

B401-B402

8:00 AM

ACHIEVEMENT AWARDS SESSION

Mercedes-Benz Stadium

8:30 AM – 6:00 PM

SHOP DECA FINALIST T-SHIRT + RECOGNITION ITEMS

B401-B402

8:30 AM – 6:00 PM

COMPETITIVE EVENT FINAL COMPETITION

Hall B2

NOON

BUSINESS + ELECTION SESSION

Omni Atlanta Hotel Grand Ballroom E

2:00 PM – 3:00 PM

WRITTEN REPORT + CERTIFICATE RETURN (Chartered Association Advisor or Designee Only)

B401-B402

7:00 PM – 8:00 PM

SCHOLARSHIP + NATIONAL ADVISORY BOARD RECEPTION Sponsored by National Advisory Board Partners (by invitation only)

Mercedes-Benz Stadium

8:30 PM

GRAND AWARDS SESSION

Mercedes-Benz Stadium

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times.

WEDNESDAY, APRIL 25 9:00 AM – 1:00 PM

NEW EXECUTIVE OFFICER ORIENTATION

Omni Atlanta Hotel

EVENTS WILL BE HELD IN THE GEORGIA WORLD CONGRESS CENTER UNLESS OTHERWISE NOTED.

CON FEREN CE OVERVI EW AGENDA

TUESDAY, APRIL 24 7:30 AM – 10:30 AM

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SATURDAY 8:30 PM

GRAND OPENING SESSION MERCEDES-BENZ STADIUM

DECA’s Grand Opening Session kicks off #DECAICDC with the excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs. The Grand Opening Session led by your 2017-2018 Executive Officer Team will feature the annual parade of chartered associations, recognition of the top 10 DECA membership chapters, recognition of the top three Muscular Dystrophy Association fundraising chapters and the exciting components below.

STREAMING LIVE DECA.ORG/ICDC

SEATING ASSIGNED BY ASSOCIATION Seating for this session is assigned by association. Please refer to the DECA ICDC app for your association’s assigned seating section. DECA and your executive officer team are committed to making the Grand Opening Session enthusiastic and engaging. Please do your part by staying in your seats until the session has adjourned. Please allow ample time as security screening measures will be in place. All bags and materials will be inspected prior to entry at the Mercedes-Benz Stadium.

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JOSEPH ABBOUD

BILLY GILMAN

KEYNOTE PRESENTATION

MUSCULAR DYSTROPHY ASSOCIATION PRESENTATION

Mr. Abboud is the Chief Creative Director for Men’s Wearhouse, a longtime member of DECA’s National Advisory Board, and is known for his long and successful career as a fashion designer and entrepreneur. Mr. Abboud began his career by selling suits at a store in his hometown of Boston, Mass. From there, he went on to become a buyer, merchandiser, promotion and advertising coordinator, and eventually launched his own label in 1984. Mr. Abboud’s impressive resume also includes being the associate director of menswear design for Ralph Lauren, being the first designer to win the CFDA award as Best Menswear Designer two years in a row and having a flagship store on Madison Avenue in New York City.

National recording artist and The Voice: Season 11 runner up, Billy Gilman will present awards to the top three MDA fundraising chapters, as well as give a special performance. Gilman was included in the Guinness Book of World Records for being the youngest singer to ever reach #1 on the Billboard Top Country Album charts. He has sold 5 million albums worldwide and garnered awards and nods from the Academy of Country Music, the Country Music Association, Billboard Magazine and the American Music Association.

@JosephAbboud

@BillyGilman


NO ASSIGNED SEATING Times shown for the Achievement Awards Session are approximate. The awards may run faster or slower than the schedule shows. Please allow ample time as security screening measures will be in place. All bags and materials will be inspected prior to entry at the Mercedes-Benz Stadium.

8:00 AM

8:30 AM

Business Law and Ethics Team Decision Making Buying and Merchandising Team Decision Making Entrepreneurship Team Decision Making Financial Services Team Decision Making Hospitality Services Team Decision Making Marketing Management Team Decision Making Sports and Entertainment Marketing Team Decision Making Travel and Tourism Team Decision Making Accounting Applications Series Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Finance Series Business Services Marketing Series Entrepreneurship Series Food Marketing Series Hotel and Lodging Management Series Human Resources Management Series Marketing Communications Series Quick Serve Restaurant Management Series Restaurant and Food Service Management Series Retail Merchandising Series Sports and Entertainment Marketing Series

9:45 AM

Personal Financial Literacy Principles of Business Management and Administration Principles of Finance Principles of Hospitality and Tourism Principles of Marketing School-based Enterprise—Food Service Operations School-based Enterprise—Retail Operations

10:15 AM

Financial Consulting Hospitality and Tourism Professional Selling Professional Selling Advertising Campaign Fashion Merchandising Promotion Plan Sports and Entertainment Promotion Plan

10:45 AM

Stock Market Game Innovation Plan Start-Up Business Plan Business Growth Plan Franchise Business Plan Independent Business Plan International Business Plan Community Service Project Creative Marketing Project Entrepreneurship Promotion Project Financial Literacy Promotion Project Learn and Earn Project Public Relations Project Business Services Operations Research Buying and Merchandising Operations Research Finance Operations Research Hospitality and Tourism Operations Research Sports and Entertainment Marketing Operations Research

TUESDAY 8:00 AM

ACHIEVEMENT AWARDS SESSION MERCEDES-BENZ STADIUM

DECA’s Achievement Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program. Silver-ribbon medallions are awarded to top performers in the presentation and on the exam. Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition. ALL BLUE-RIBBON MEDALLION FINALISTS SHOULD IMMEDIATELY REPORT TO SECTION 135 ON THE CONCOURSE LEVEL OF THE MERCEDES-BENZ STADIUM TO VERIFY THEIR COMPETITION TIME.

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TUESDAY 8:30 PM

GRAND AWARDS SESSION MERCEDES-BENZ STADIUM

DECA’s Grand Awards Session is full of energy and aspirations as hundreds of DECA competitive events finalists wait to hear their name called as a top 10 winner in hopes of then earning the title of international champion. In addition to naming our highest performers in DECA’s Competitive Events Program, DECA’s scholarship recipients are recognized and the announcement of the incoming executive officer team is made. The Grand Awards Session is the pinnacle of recognition for an academic year of preparing to be college and career ready.

STREAMING LIVE DECA.ORG/ICDC

SEATING ASSIGNED BY ASSOCIATION Seating for this session is assigned by association. Please refer to the DECA ICDC app for your association’s assigned seating section. Please allow ample time as security screening measures will be in place. All bags and materials will be inspected prior to entry at the Mercedes-Benz Stadium.

SCHOLARSHIP PROVIDERS DECA is grateful to the following National Advisory Board companies and supporters for providing more than $300,000 in scholarships to DECA student members and advisors.

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Association of International Certified Professional Accountants ARYZTA (Otis Spunkmeyer, Inc.) Bob Foehlinger Memorial Central Region DECA DECA Inc. DECA Legacy of Leadership Ed Fleming Memorial Edward L. Davis Franchise Education & Research Foundation (Don DeBolt) Hilton Worldwide J. Willard & Alice S. Marriott Foundation Johnson & Wales University Journeys Larry Lorenzi Memorial

Leonard Pokladnik Memorial M&M Productions USA Marriott International, Inc. National Automotive Parts Association (NAPA) National Society of High School Scholars National Technical Honor Society North Atlantic Region DECA Pat DiPlacido Memorial PDC Productions PepsiCo Chilled DSD Publix Super Markets, Inc. Sonya Dismuke Memorial Southern Region DECA Western Region DECA


CONFERENCE ACTIVITIES


SATURDAY 7:30 AM

International

Plaza at the Georgia World Congress Center

The DECA 5K is an annual community service conference activity that benefits the Muscular Dystrophy Association and DECA’s scholarship fund. THANKS TO OUR SPONSORS Holiday Inn Express Atlanta, Johnson & Wales University, Lead2Feed, Legacy Ventures Hotel (Embassy Suites Downtown, The American Hotel A Doubletree by Hilton, The Hilton Garden Inn Downtown, The Glenn Hotel and Indigo Downtown Atlanta), Marriott International, Inc., Muscular Dystrophy Association National Apartment Association Education Institute, Otis Spunkmeyer, Inc. an ARYZTA Brand, PepsiCo Chilled, Suffolk University, US Army, Vector Marketing

FA N TA S T I C F U T U R E S S TA R T H E R E

WE ARE SO MUCH MORE

THAN A PARTS STORE

Think NAPA is just an auto parts store? We are so much more! With 6,000 stores, 57 distribution centers, and 16,000 NAPA AutoCare Centers to support, we offer lots of awesome opportunities that you may not know exist. Some of our careers require an automotive background, but many do not. We offer internships, apprenticeships, part- and full-time employment in a variety of roles including Retail, Marketing, IT, Sales, Human Resources, Logistics, and an amazing 18-month Executive Management Trainee program where many of our leadership team started their careers with NAPA. Did you know that NAPA partners with the Walt Disney World resort, major airlines, schools, police, and re departments to keep their equipment and vehicles moving? Just one of the many cool things about NAPA. NAPA is proud to partner with DECA to help students across the country with scholarships, career exploration, and mentorship (national and local). Visit NAPAautojobs.com to discover the many career opportunities with NAPA.


9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

B215 Event Director’s + Assistant Event Directors’ Briefing

7:00 AM

8:00 AM

2:00 PM

8:00 AM

9:30 AM

8:00 AM

7:30 AM

7:30 AM

B5 Event Director’s + Event Assistants’ Briefing

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

9:00 AM

Thomas Murphy Ballroom Participants’ Briefing + Testing + Manual Registration

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

B212 Event Director’s + Assistant Event Directors’ Briefing

B212 Event Director’s + Assistant Event Directors’ Briefing

B2 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

10:00 AM

B4 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

ACCOUNTING APPLICATIONS SERIES

ACT

B2 Final Competition

B2 Event Director’s Briefing

9:30 AM

ADVERTISING CAMPAIGN

ADC

B2 Event Assistants’ Briefing

10:30 AM

B2 Final Competition

1:00 PM

8:00 AM

APPAREL AND ACCESSORIES MARKETING SERIES

2:00 PM

1:30 PM

9:30 AM

AAM

1:00 PM

7:00 AM

8:00 AM

AUTOMOTIVE SERVICES MARKETING SERIES

2:00 PM

8:00 AM

9:30 AM

ASM

1:00 PM

1:00 PM

8:00 AM

BUSINESS FINANCE SERIES

2:00 PM

1:30 PM

9:30 AM

B5 Event Director’s + Event Assistants’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B2 Event Director’s + Event Assistants’ Briefing

1:00 PM

B5 Participants’ Briefing + Testing

9:30 AM

TUESDAY

1:00 PM

B5 Participants’ Briefing + Testing

9:30 AM

MONDAY

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

BFS

CON FEREN CE ACTI VITIES AGENDA

SATURDAY

13


SATURDAY 9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

MONDAY

9:00 AM

7:30 AM

10:00 AM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

TUESDAY 7:30 AM

BUSINESS GROWTH PLAN

11:00 AM

EBG

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

9:30 AM

B211 Event Director’s + Assistant Event Directors’ Briefing

8:00 AM

7:00 AM

8:00 AM

BUSINESS LAW AND ETHICS TEAM DECISION MAKING

9:00 AM

8:00 AM

8:45 AM

BLTDM

1:00 PM

7:00 AM

8:00 AM

BUSINESS SERVICES MARKETING SERIES

2:00 PM

8:00 AM

9:30 AM

BSM

9:00 AM

7:30 AM

7:30 AM

BUSINESS SERVICES OPERATIONS RESEARCH

10:00 AM

11:40 AM

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s Briefing

11:00 AM

B2 Event Assistants’ Briefing

BOR

11:40 AM

B2 Final Competition

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

9:00 AM

7:30 AM

10:00 AM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

B2 Event Director’s Briefing

11:00 AM

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

BUYING AND MERCHANDISING OPERATIONS RESEARCH

BMOR

CON FEREN CE ACTI VITIES AGENDA

B2 Final Competition

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Study in New York

Apply now for DECA Participant Scholarships “DECA has been a part of my life since my freshman year of high school. When choosing a college, I wanted to make sure I went to a school that supported DECA students. I was so excited when awarded the Berkeley College DECA scholarship to study in New York. Berkeley takes it to the next level for DECA students by immersing them into the business world in and out of the classroom.” Rebecca Aguilera Marketing Communications Former DECA State President - Arkansas

Apply Today: • Download and complete the DECA Participation Scholarship Application (BerkeleyCollege.edu/LP/DECA). • Scholarships are renewable yearly based on GPA and consecutive full-time enrollment.* For more information, call 800-446-5400 ext. GDF or email info@BerkeleyCollege.edu

Find us @BerkeleyCollege • #BerkeleyCollege

Programs offered in New York, New Jersey, and Online Schedule an in-person visit, or arrange an online virtual tour with an Admissions Associate Berkeley College reserves the right to add, discontinue, or modify its programs and policies at any time. Modifications subsequent to the original publication of this document may not be reflected here. For the most up-to-date information, please visit BerkeleyCollege.edu. For more information about Berkeley College graduation rates, the median debt of students who completed programs, and other important disclosures, please visit BerkeleyCollege.edu/disclosures. *Award amounts applied after all other federal and state grants and scholarships are calculated, and will not exceed the remaining cost of tuition and fees. Cost of books and supplies not included.


SATURDAY 9:30 AM

B211 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

B214 Event Director’s + Assistant Event Directors’ Briefing

TUESDAY

8:00 AM

7:00 AM

8:00 AM

BUYING AND MERCHANDISING TEAM DECISION MAKING

9:00 AM

8:00 AM

8:45 AM

BTDM

12:00 PM

7:30 AM

7:30 AM

COMMUNITY SERVICE PROJECT

1:00 PM

11:40 AM

11:00 AM

CSP

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

MONDAY

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

12:00 PM

7:30 AM

1:00 PM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

CREATIVE MARKETING PROJECT

11:00 AM

CMP

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

12:00 PM

7:30 AM

1:00 PM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

ENTREPRENEURSHIP PROMOTION PROJECT

11:00 AM

EPP

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

1:00 PM

1:00 PM

8:00 AM

2:00 PM

1:30 PM

9:30 AM

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

ENTREPRENEURSHIP SERIES

ENT

CON FEREN CE ACTI VITIES AGENDA

B2 Final Competition

17


SATURDAY 9:30 AM

B211 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

B215 Event Director’s + Assistant Event Directors’ Briefing

7:00 AM

8:00 AM

9:00 AM

8:00 AM

8:45 AM

8:00 AM

7:30 AM

7:30 AM

B5 Event Director’s + Event Assistants’ Briefing

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

9:00 AM

Thomas Murphy Ballroom Participants’ Briefing + Testing + Manual Registration

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

TUESDAY

8:00 AM

B5 Participants’ Briefing + Testing

9:30 AM

MONDAY

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

10:00 AM

B4 Preliminary Competition

7:30 AM

10:00 AM

11:40 AM

B4 Participants’ Briefing + Manual Registration

ENTREPRENEURSHIP TEAM DECISION MAKING

ETDM

B2 Final Competition

B2 Event Director’s Briefing

9:30 AM

B2 Event Assistants’ Briefing

FASHION MERCHANDISING PROMOTION PLAN

FMP

10:30 AM

B2 Final Competition

9:00 AM

B4 Event Director’s + Event Assistants’ Briefing

B2 Event Director’s + Event Assistants’ Briefing

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

FINANCE OPERATIONS RESEARCH

11:00 AM

FOR

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

9:30 AM

B215 Event Director’s + Assistant Event Directors’ Briefing

1:00 PM

7:00 AM

2:00 PM

8:00 AM

B312-B314 Event Director’s + Event Assistants’ Briefing

B312-B314 Participants’ Briefing + Testing

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

B2 Event Director’s Briefing

9:30 AM

FINANCIAL CONSULTING

FCE

B2 Event Assistants’ Briefing

10:30 AM

B2 Final Competition

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

12:00 PM

7:30 AM

1:00 PM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

B2 Event Director’s Briefing

11:00 AM

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

FINANCIAL LITERACY PROMOTION PROJECT

FLPP

CON FEREN CE ACTI VITIES AGENDA

B2 Final Competition

19


SATURDAY 9:30 AM

B211 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

B212 Event Director’s + Assistant Event Directors’ Briefing

7:00 AM

8:00 AM

FINANCIAL SERVICES TEAM DECISION MAKING

9:00 AM

8:00 AM

8:45 AM

FTDM

1:00 PM

1:00 PM

8:00 AM

FOOD MARKETING SERIES

2:00 PM

1:30 PM

9:30 AM

9:00 AM

7:30 AM

7:30 AM

FRANCHISE BUSINESS PLAN

10:00 AM

11:40 AM

11:00 AM

EFB

B5 Event Director’s + Event Assistants’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

TUESDAY

8:00 AM

B5 Participants’ Briefing + Testing

9:30 AM

MONDAY

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

FMS

B2 Final Competition

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

9:30 AM

B211 Event Director’s + Assistant Event Directors’ Briefing

8:00 AM

7:00 AM

8:00 AM

9:00 AM

8:00 AM

8:45 AM

9:00 AM

7:30 AM

7:30 AM

10:00 AM

11:40 AM

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

HOSPITALITY SERVICES TEAM DECISION MAKING

HTDM

B2 Final Competition

B2 Event Director’s Briefing

11:00 AM

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

HOSPITALITY AND TOURISM OPERATIONS RESEARCH

HTOR

CON FEREN CE ACTI VITIES AGENDA

B2 Final Competition

21


and BS degrees, all based career-oriented studies and a rts foundation.

ajors

t from a wide range of reas, from design and vertising and marketing ons to international ach major combines the the theoretical, provides ning, prepares you for nal world, and reflects and stimulating learning alive with energy and filled students and dedicated ho are also influential essionals—business gners, artists, and more. And e limited to 25 students, the kind of individual will help you shine.

LiberaL arts Foundation

new York CitY

FIT’s liberal arts courses are creatively adapted to the needs of particular majors, and liberal arts minors are designed to balance each major’s specialty skills. Studying the liberal arts at FIT includes honing skills in communication and critical thinking, gaining an in-depth understanding of humanities and natural and social sciences, and exploring the complexities of world cultures. This solid education will not only become the foundation for a great career—it will go far toward helping you grow into a more interesting, openminded, and creative person.

Being an FIT student means having tremendous opportunities to learn, to play, and to explore the abundance of New York City from your home base in the lively Chelsea neighborhood. The city is our playground, our muse, and our extended campus. With theater, live music, galleries and museums, restaurants, and shopping, the city offers unparalleled opportunities to explore. With bus and subway stops located just steps from the college, you’ll soon be a citizen of the city, navigating it with ease.

Campus LiFe

proGrams oF studY: FIT offers more than 45 programs leading to AAS, BS, and BFA degrees. Accessories Design Advertising Design Advertising and Marketing Communications Art History and Museum Professions Communication Design Computer Animation and Interactive Media Computer Graphics

internships

Cosmetics and Fragrance Marketing

FIT’s innovative approach to education experiential learning through professional critiques, industrysponsored competitions, internships—is the key to your future success. While our classroom dynamics reflect the real-world activities and attitudes of the showrooms, studios, or corporate offices in which you’ll one day work, our extensive internship program offers invaluable on-site experience with leading retailers, manufacturers, designers, radio and television networks, and consumer magazines—from MTV to Bloomingdale’s to Vogue, to name just a few.

Direct and Interactive Marketing

Entrepreneurship Campus life at FIT is dynamic and vital. The David Dubinsky Student Exhibition Design Center houses a state-of-the-art fitness Fabric Styling center, a student radio station, the Style Fashion Design Shop (an FIT student-run boutique), Fashion Merchandising Management student government and club offices, and a counseling center. FIT has Fine Arts intercollegiate teams in tennis, crossGraphic Design country, half-marathon, track and field, Home Products Development dance, swimming, women’s volleyball, Illustration women’s soccer, and table tennis. You Interior Design can choose from more than 70 clubs and organizations, from the Ad Group to the International Trade and Marketing for the Snow Club to the Merchandising Society. Fashion Industries ccupying an entire block in block in ccupying an entire Jewelry Design Living onthe campus can be the best way Manhattan,Manhattan, FIT placesFIT youplaces at the you at get the complete college experience. Internships are a required element of heart of theheart fashion, of theadvertising, fashion, to advertising, Menswear arts, design, and business, andthan 2,300 students call FIT home, visual arts,visual design, business, More many programs and are available to all Packaging Design communications A Statetheir best housing option from communications industries.industries. A Statechoosing students enrolled in a degree program. Photography of (SUNY) New York (SUNY) college of UniversityUniversity of New York college ourof four residence halls. As a resident, Through internships we set the stage for Production Management: Fashion and art and design,and business and technology, art and design, business technology, you’ll enjoy both independence and a passing on our connections and industry Related Industries offers than 40 programs leading community in a safe, ue at 27 Street FIT offers FIT more thanmore 40 programs leading diverse, close-knit partnerships—and open the door for you LiberaL arts Foundation LiberaL arts Foundation new Yorknew CitYYork CitY 10001 to AAS, BFA, and BSalldegrees, all based supportive environment. to AAS, BFA, and BS degrees, based Technical Design comfortable, to forge valuable relationships of your FIT’s creatively Being an FITmeans student means having blend of career-oriented and a to recreation, FIT’s artsliberal courses arecourses creatively Being an FIT student having on a blendon of acareer-oriented studiesFrom andstudies aeducation fromliberal new own.arts Nearly oneare third of FIT student 17-3760 Textile Development and Marketing to of theparticular needs of particular ma-tremendous tremendous opportunities to learn, to arts foundation. adapted toadapted the needs ma- employment opportunities to learn, to solid liberalsolid artsliberal foundation. friends to New York shopping, almost interns are offered when @fitnyc.edu Textile/Surface Design of FIT offers more FIT offers more than 45 than 45 programs jors, and liberal arts minors are designed play, and to explore the abundance jors, and liberal arts minors are designed play, and to explore the abundance of everything you need is nearby. And the they complete their internships. AAS, and BFA de and BFABS, degrees. w.fitnyc.edu oF majors ranGe oFranGe majors Toy Design to balance each major’sskills. specialty skills. from your home to balance each major’s specialty New YorkNew City York fromCity your home base in base in to AAS, BS, to staff is there to help you thrive and make Design Design Studying the liberal at FIT includes the livelyneighborhood. Chelsea The Accessories liberal arts at FITarts includes the lively Chelsea The and Exhibition You from can select from a wide range of of your time at FIT.Studying the You can select a wide range of the tour: fitnyc.hostexp.com Visualneighborhood. Presentation Design Accessories most honing skills in communication is our playground, honing skills in communication and criticaland critical city is ourcity playground, our muse,our andmuse, and Advertising Design major study from major study areas, fromareas, design anddesign and Advertising Design thinking, in-depth understandour extended campus. With theater, thinking, gaining angaining in-depthanunderstandour extended campus. With theater, to advertising and marketing fashion to fashion advertising and marketing Advertising and Market Advertising and Marketing ing of humanities and natural live music,and galleries and museums, ing of humanities and natural and socialand social live music, galleries museums, communications to international communications to international Communications Communications sciences, and the exploring the complexities restaurants, and shopping, the city offers sciences, and exploring complexities restaurants, and shopping, the city offers major combines the commerce.commerce. Each majorEach combines the Art History and Museum of worldThis cultures. solid education unparalleled opportunities of world cultures. solid This education unparalleled opportunities to explore.to explore. Art History and Museum Profession practical and the theoretical, practical and the theoretical, provides provides Communication Design Design willbecome not onlythe become the foundation for a bus With bus andstops subway stops located justCommunication will not only foundation for a With and subway located just hands-onprepares learning,you prepares hands-on learning, for you for great career—it go far toward helping from theyou’ll college, you’ll Computerand Animation an great career—it will go far will toward helping steps fromsteps the college, soon be asoon be a Computer Animation the professional and reflects Interactiv the professional world, andworld, reflects you grow into a more interesting, openthe city, navigating it with ease. you grow into a more interesting, opencitizen of citizen the city,ofnavigating it with ease. FIT’s and stimulating FIT’s unique andunique stimulating learning learning Computer Graphics Computer Graphics minded, and creative person. minded, and creative person. environment: alive with environment: alive with energy andenergy filled and filled Cosmetics andMarketin Fragran Cosmetics and Fragrance internships internships with talentedand students and dedicated with talented students dedicated Direct andMarketing Interactive M Campus LiFe Direct and Interactive Campus LiFe FIT’s innovative approach to education professors who are also influential FIT’s innovative approach to education professors who are also influential Entrepreneurship Entrepreneurship experiential learning through Campus at FIT isand dynamic and experiential working professionals—business Campus life at FIT life is dynamic learning through working professionals—business professional vital. The David Dubinsky owners, designers, vital. The David Dubinsky Student Student professional critiques, critiques, industry- industryowners, designers, artists, andartists, more.and Andmore. And Exhibition Design Exhibition Design competitions, internships—is Center houses a state-of-the-art withlimited class size limited to 25 students, Center houses a state-of-the-art fitness fitness sponsoredsponsored competitions, internships—is with class size to 25 students, Fabric Styling Fabric Styling key to your futureWhile success. While center,radio a student radio you’ll kind of individual center, a student station, thestation, Style the Style the key tothe your future success. you’ll receive thereceive kind ofthe individual Fashion Design Fashion Design our classroom dynamics reflect the Shop (an FIT student-run boutique), attention that will help you shine. Shop (an FIT student-run boutique), our classroom dynamics reflect the attention that will help you shine. Fashion Merchandising Fashion Merchandising Manageme activities and of attitudes of student government and club offices,real-worldreal-world student government and club offices, activities and attitudes the showrooms, or corporate Fine Arts Fine Arts and a counseling and a counseling center. FITcenter. has FIT has the showrooms, studios, orstudios, corporate in which one day work, Graphic Design intercollegiate teams crossin tennis, cross-offices in offices intercollegiate teams in tennis, which you’ll oneyou’ll day work, Graphic Design our extensive country, half-marathon, track and field, country, half-marathon, track and field, our extensive internshipinternship program program Home Products Develo Home Products Development offers invaluable on-site experience dance, swimming, women’s volleyball, dance, swimming, women’s volleyball, offers invaluable on-site experience Illustration withretailers, leading manufacturers, retailers, manufacturers, Illustration women’s and table of New of York women’s soccer, andsoccer, table tennis. Youtennis. You with leading college artcollege of art Interior Design designers, and television choose thanand 70 clubsdesigners, and y. Interior Design can choosecan from morefrom thanmore 70 clubs radio andradio television networks,networks, and consumer magazines—from MTVInternationalInternational organizations, from the Ad Group toand the consumer organizations, from the Ad Group to the magazines—from MTV Trade and Trade and Marketing to Bloomingdale’s to name just to the Merchandising Fashion Industries Snow ClubSnow to theClub Merchandising Society. Society. to Bloomingdale’s to Vogue,to toVogue, name just Fashion Industries a few. a few. Jewelry Design Living oncan campus the best way Jewelry Design Living on campus be thecan bestbeway Internships are a element requiredof element of Menswear Menswear to get the complete college experience. to get the complete college experience. Internships are a required many programs and are to available to all 2,300call students call FIT home, More thanMore 2,300than students FIT home, many programs and are available all Packaging Design Packaging Design studentsin enrolled inprogram. a degree program. choosing their bestoption housing option from choosing their best housing from students enrolled a degree Photography Photography Through internships set for the stage for our four residence As a resident, our four residence halls. As ahalls. resident, Through internships we set thewe stage Production Manageme Production Management: Fashion passing on our connections and industry you’ll both independence andpassing a Address: Address: you’ll enjoy bothenjoy independence and a on our connections and industry Related Industries Seventh Avenue Related Industries partnerships—and open the door for you diverse, close-knit community in a safe, Seventh Avenue at 27 Streetat 27 Street diverse, close-knit community in a safe, partnerships—and open the door for you New10001 York, NY 10001 Technical Design New York, NY to forgerelationships valuable relationships comfortable, environment. comfortable, supportivesupportive environment. to forge valuable of your of your Technical Design own. Nearly third of FIT student Textile Development From education to recreation, new Nearly Phone: 212-217-3760 Textile Development an From education to recreation, from newfrom own. one third one of FIT student Phone: 212-217-3760 and Marketing interns are offered employment when to New York shopping, Acra, Francisco Costa, Email: fitinfo@fitnyc.edu Email: fitinfo@fitnyc.edu friends to friends New York shopping, almost almost interns are offered employment when o Costa, Textile/Surface Design Textile/Surface Design they complete their internships. you need is nearby. the complete tes include Leslie everythingeverything you need is nearby. And the And they their internships. eslie Website: www.fitnyc.edu Website: www.fitnyc.edu Toy Design Toy Design staff there help you Tony Chi; Edward staff is there toishelp youtothrive andthrive makeand make ydesigner Chi; Edward Take a virtual tour: fitnyc.hostexp.com Visual Presentation and the most of your time at FIT. ative director of Elle. Take a virtual tour: fitnyc.hostexp.com Visual Presentation and Exhibition the most of your time at FIT. of Elle.

WHERE CREATIVITY GETS DOWN TO BUSINESS

for foro o ege s talent. alent.

A COLLEGE OF ART AND DESIGN, BUSINESS AND TECHNOLOGY

proGrams proGrams oF stuo

OF THE STATE UNIVERSITY OF NEW •YORK

Nearly 50 programs in business, fashion, design, advertising, communications, art, and marketing, complemented by a variety of liberal arts minors A rigorous liberal arts foundation blended with a real-world curriculum On-campus housing, student clubs, and a wide range of athletics

Access to New York City’s resources, including career-based internships

Business programs ranging from Production Management to Textile Development and Marketing to Entrepreneurship for the Fashion Industries

A community that fosters innovation, collaboration, and a global perspective

• • For more information, visit fitnyc.edu/admissions


SATURDAY 9:30 AM

B215 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

MONDAY

1:00 PM

7:00 AM

2:00 PM

8:00 AM

B312-B314 Event Director’s + Event Assistants’ Briefing

B312-B314 Participants’ Briefing + Testing

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

TUESDAY 7:30 AM

B2 Event Director’s Briefing

9:30 AM

B2 Event Assistants’ Briefing

HOSPITALITY AND TOURISM PROFESSIONAL SELLING

HTPS

10:30 AM

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

1:00 PM

7:00 AM

8:00 AM

HOTEL AND LODGING MANAGEMENT SERIES

2:00 PM

8:00 AM

9:30 AM

HLM

1:00 PM

1:00 PM

8:00 AM

HUMAN RESOURCES MANAGEMENT SERIES

2:00 PM

1:30 PM

9:30 AM

HRM

9:00 AM

7:30 AM

7:30 AM

INDEPENDENT BUSINESS PLAN

10:00 AM

11:40 AM

11:00 AM

EIB

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

9:00 AM

7:30 AM

10:00 AM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

B2 Event Director’s Briefing

11:00 AM

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

INNOVATION PLAN

EIP

CON FEREN CE ACTI VITIES AGENDA

B2 Final Competition

23


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??

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?

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SATURDAY 9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

MONDAY

9:00 AM

7:30 AM

10:00 AM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

TUESDAY 7:30 AM

INTERNATIONAL BUSINESS PLAN

11:00 AM

IBP

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

12:00 PM

7:30 AM

1:00 PM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

LEARN AND EARN PROJECT

11:00 AM

LEP

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

B212 Event Director’s + Assistant Event Directors’ Briefing

7:00 AM

8:00 AM

2:00 PM

8:00 AM

9:30 AM

8:00 AM

7:00 AM

8:00 AM

MARKETING MANAGEMENT TEAM DECISION MAKING

9:00 AM

8:00 AM

8:45 AM

MTDM

1:00 PM

7:00 AM

9:30 AM

PERSONAL FINANCIAL LITERACY

8:00 AM

10:30 AM

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B211 Event Director’s + Assistant Event Directors’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B210 Event Director’s + Assistant Event Directors’ Briefing

MARKETING COMMUNICATIONS SERIES

1:00 PM

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

2:00 PM

Thomas Murphy Ballroom Participants’ Briefing + Testing

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

MCS

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

PFL

CON FEREN CE ACTI VITIES AGENDA

9:30 AM

25


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9:30 AM

B210 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY 1:00 PM

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

2:00 PM

Thomas Murphy Ballroom Participants’ Briefing + Testing

9:30 AM

B210 Event Director’s + Assistant Event Directors’ Briefing

1:00 PM

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

10:30 AM

PBM

1:00 PM

9:30 AM

PRINCIPLES OF FINANCE

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

10:30 AM

7:00 AM

9:30 AM

8:00 AM

10:30 AM

1:00 PM

7:00 AM

7:30 AM

2:00 PM

8:00 AM

1:00 PM

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

Thomas Murphy Ballroom Participants’ Briefing + Testing

B215 Event Director’s + Assistant Event Directors’ Briefing

8:00 AM

1:30 PM

2:00 PM

9:30 AM

PRINCIPLES OF BUSINESS MANAGEMENT AND ADMINISTRATION

B2 Event Director’s + Event Assistants’ Briefing

9:30 AM

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

Thomas Murphy Ballroom Participants’ Briefing + Testing

B210 Event Director’s + Assistant Event Directors’ Briefing

9:30 AM

B2 Event Director’s + Event Assistants’ Briefing

1:00 PM

1:00 PM

2:00 PM

9:30 AM

7:00 AM

10:30 AM

Thomas Murphy Ballroom Participants’ Briefing + Testing

B210 Event Director’s + Assistant Event Directors’ Briefing

TUESDAY

1:30 PM

2:00 PM

9:30 AM

MONDAY

B312-B314 Event Director’s + Event Assistants’ Briefing

B312-B314 Participants’ Briefing + Testing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

PFN

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

PRINCIPLES OF HOSPITALITY AND TOURISM

PHT

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

PRINCIPLES OF MARKETING

PMK

B2 Final Competition

B2 Event Director’s Briefing

9:30 AM

B2 Event Assistants’ Briefing

10:30 AM

B2 Final Competition

PROFESSIONAL SELLING

PSE

CON FEREN CE ACTI VITIES AGENDA

SATURDAY

27


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SATURDAY 9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

MONDAY

12:00 PM

7:30 AM

1:00 PM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

TUESDAY 7:30 AM

PUBLIC RELATIONS PROJECT

11:00 AM

PRP

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

1:00 PM

1:00 PM

8:00 AM

QUICK SERVE RESTAURANT MANAGEMENT SERIES

2:00 PM

1:30 PM

9:30 AM

QSRM

1:00 PM

7:00 AM

8:00 AM

RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES

2:00 PM

8:00 AM

9:30 AM

RFSM

1:00 PM

7:00 AM

8:00 AM

RETAIL MERCHANDISING SERIES

2:00 PM

8:00 AM

9:30 AM

7:30 AM

7:30 AM

9:30 AM

SCHOOL-BASED ENTERPRISE FOOD OPERATIONS

8:00 AM

8:30 AM

10:30 AM

SBEF

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

B302-B305 Event Assistants’ Briefing

B302-B305 Academy + Participants’ Briefing

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B1 Event Assistants’ Briefing

B1 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

RMS

B2 Final Competition

B2 Event Assistants’ Briefing

B2 Final Competition

CON FEREN CE ACTI VITIES AGENDA

B2 Final Competition

29


SATURDAY

SUNDAY

7:30 AM

9:30 AM

SCHOOL-BASED ENTERPRISE RETAIL OPERATIONS

12:30 PM

8:30 AM

10:30 AM

SBER

9:00 AM

7:30 AM

7:30 AM

10:00 AM

11:40 AM

SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH

B302-B305 Academy + Participants’ Briefing

B214 Event Director’s + Assistant Event Directors’ Briefing

TUESDAY

12:00 PM

B302-B305 Event Assistants’ Briefing

9:30 AM

MONDAY

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B1 Event Assistants’ Briefing

B1 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

B2 Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s Briefing

11:00 AM

B2 Event Assistants’ Briefing

SEOR

11:40 AM

9:30 AM

B212 Event Director’s + Assistant Event Directors’ Briefing

1:00 PM

1:00 PM

8:00 AM

SPORTS AND ENTERTAINMENT MARKETING SERIES

2:00 PM

1:30 PM

9:30 AM

SEM

8:00 AM

7:00 AM

8:00 AM

SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING

9:00 AM

8:00 AM

8:45 AM

STDM

8:00 AM

7:30 AM

7:30 AM

SPORTS AND ENTERTAINMENT PROMOTION PLAN

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B211 Event Director’s + Assistant Event Directors’ Briefing

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

9:30 AM

B215 Event Director’s + Assistant Event Directors’ Briefing

Thomas Murphy Ballroom Event Director’s + Event Assistants’ Briefing

9:00 AM

Thomas Murphy Ballroom Participants’ Briefing + Testing + Manual Registration

B2 Event Director’s + Event Assistants’ Briefing

B2 Preliminary Competition

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

B4 Event Director’s + Event Assistants’ Briefing

10:00 AM

B4 Preliminary Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s + Event Assistants’ Briefing

B2 Final Competition

B2 Event Director’s Briefing

9:30 AM

B2 Event Assistants’ Briefing

10:30 AM

B2 Final Competition

SEPP

CON FEREN CE ACTI VITIES AGENDA

B2 Final Competition

31


JORDON MASTERS Major: Horticulture Hometown: Organ Cave, WV Winner, 2015 West Virginia Statewide Collegiate Business Plan Competition

GROWING SUCCESS FROM THE GROUND UP. West Virginia University student Jordon Masters is a fifth-generation farmer. With the help of WVU’s LaunchLab, what started as a food blog has blossomed into a startup that is the first sustainable agriculture company in the world offering microgreens worthy of even the most luxurious restaurants.

A Michigan Ross education isn’t about what we teach; it’s about what you learn. Through our hands-on, real-world approach, you’ll learn to lead, reach your goals, and make a real impact on your community and your world.

#3

Best Undergraduate Business Programs —U.S. News & World Report, 2017

Alexandra S., Southfield, MI, BBA ’18

LEAD. TAKE ACTION. MAKE A DIFFERENCE. VISIT US TO LEARN MORE

michiganross.umich.edu/programs/bba/visit-ross


SATURDAY 9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

SUNDAY

MONDAY

9:00 AM

7:30 AM

10:00 AM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

TUESDAY 7:30 AM

START-UP BUSINESS PLAN

11:00 AM

ESB

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

9:30 AM

B214 Event Director’s + Assistant Event Directors’ Briefing

12:00 PM

7:30 AM

1:00 PM

11:40 AM

B4 Event Director’s + Event Assistants’ Briefing

B4 Participants’ Briefing + Manual Registration

B4 Event Director’s + Event Assistants’ Briefing

B4 Preliminary Competition

7:30 AM

STOCK MARKET GAME

11:00 AM

SMG

B2 Event Director’s Briefing

B2 Event Assistants’ Briefing

11:40 AM

B2 Final Competition

B211 Event Director’s + Assistant Event Directors’ Briefing

8:00 AM

7:00 AM

8:00 AM

9:00 AM

8:00 AM

8:45 AM

B5 Event Director’s + Event Assistants’ Briefing

B5 Participants’ Briefing + Testing

B1 Event Director’s + Event Assistants’ Briefing

B1 Preliminary Competition

SUNDAY

B2 Event Director’s + Event Assistants’ Briefing

TRAVEL AND TOURISM TEAM DECISION MAKING

TTDM

B2 Final Competition

MONDAY

7:30 AM

VIRTUAL BUSINESS CHALLENGE

VBC

A302-A305 Participants’ Briefing (Required)

9:00 AM

9:00 AM

B3 Accounting Session 1 — 9:00 AM Session 2 — 10:00 AM Session 3 ­— 2:00 PM

Personal Finance Session 1 — 12:30 PM Session 2 — 1:00 PM Session 3 — 3:00 PM

B3 Accounting Session 4 — 9:00 AM Session 5 — 10:00 AM Session 6 ­— 2:00 PM

Personal Finance Session 4 — 12:30 PM Session 5 — 1:00 PM Session 6 — 3:00 PM

Fashion Session 1 — 9:30 AM Session 2 — 10:00 AM Session 3 — 2:00 PM

Restaurant Session 1 — 11:00 AM Session 2 — 11:30 AM Session 3 — 3:00 PM

Fashion Session 4 — 9:30 AM Session 5 — 10:00 AM Session 6 — 2:00 PM

Restaurant Session 4 — 11:00 AM Session 5 — 11:30 AM Session 6 — 3:00 PM

Hotel Session 1 — 11:00 AM Session 2 — 11:30 AM Session 3 — 2:30 PM

Retail Session 1 — 9:30 AM Session 2 — 10:30 AM Session 3 — 2:30 PM

Hotel Session 4 — 11:00 AM Session 5 — 11:30 AM Session 6 — 2:30 PM

Retail Session 4 — 9:30 AM Session 5 — 10:30 AM Session 6 — 2:30 PM

Sports Session 1 — 1:00 PM Session 2 — 1:30 PM Session 3 — 3:30 PM

Sports Session 4 — 1:00 PM Session 5 — 1:30 PM Session 6 — 3:30 PM

ACCOUNTING VBCAC FASHION VBCFA PERSONAL FINANCE VBCPF RESTAURANT VBCRS RETAIL VBCRT SPORTS VBCSP

DECA HOTEL CHALLENGE VBCHM

CON FEREN CE ACTI VITIES AGENDA

9:30 AM

33


ELECTION ACTIVITIES SATURDAY 8:30 AM

SUNDAY 4:00 PM

Officer Candidate Orientation

Voting Delegates’ Briefing and Presidential Campaign Session

B318

9:00 AM B318

Nominating Committee Briefing

B206

B203

Central Region Session B202

10:00 AM

North Atlantic Region Session

Officer Candidate Interviews

Southern Region Session

B318

B206 B207

ELECTION ACTIVITIES

Western Region Session

34

TUESDAY 11:30 AM

WEDNESDAY 9:00 AM

Voting Delegates’ Seating

New Executive Officer Orientation

Omni Atlanta Hotel, Grand Ballroom E

12:00 PM

Omni Atlanta Hotel, Grand Ballroom E

Business + Election Session

Omni Atlanta Hotel


EMPOWER

IGNITE

THRIVE

9:30 AM

9:30 AM

9:30 AM

9:30 AM

9:30 AM

Event Director’s + Assistant Event Directors’ Briefing

Event Director’s + Assistant Event Directors’ Briefing

Event Director’s + Assistant Event Directors’ Briefing

Event Director’s + Assistant Event Directors’ Briefing

Event Director’s + Assistant Event Directors’ Briefing

8:00 AM

8:00 AM

8:00 AM

7:30 AM

Adult Assistants’ Briefing

Adult Assistants’ Briefing

Adult Assistants’ Briefing

8:30 AM - 10:00 AM

8:30 AM - 3:30 PM

8:30 AM - 9:15 AM

Opening Session

Breakout Sessions

Opening Session

B205

B312-B314

B312-B314

SUNDAY

ELEVATE

B205

B205

B405

B205

B206

B405 + B406

B206

10:00 AM - 12:00 PM

9:30 AM - 3:45 PM

B312-B314

B201, B202, B203, B204, B207

Executive Mentor Program

Breakout Sessions

1:30 PM - 3:30 PM

B205

Omni Atlanta Hotel, Grand Ballroom E

Adult Assistants’ Briefing

8:00 AM - 8:45 AM Omni Atlanta Hotel, Grand Ballroom E

Opening Session

9:00 AM - 3:00 PM

Omni Atlanta Hotel, International Ballroom

Breakout Sessions

A302, A305, A311-A312

Breakout Sessions

8:00 AM

8:00 AM

8:00 AM

9:00 AM

Adult Assistants’ Briefing

Adult Assistants’ Briefing

Adult Assistants’ Briefing

Adult Assistants’ Briefing

8:30 AM - 2:15 PM

8:30 AM - 3:30 PM

8:30 AM - 11:30 AM

9:30 AM - 3:45 PM

Breakout Sessions

Breakout Sessions

Session Option 1

MONDAY

A305

A302, A305, A311-A312

B405

B405 + B406

B407

B407

2:30 PM - 3:30 PM

1:30 PM - 4:30 PM

Closing Session

Session Option 2

B312-B314

B407

B205

B201, B202, B203, B204, B207

Breakout Sessions

4:00 PM - 4:45 PM B312-B314

Closing Session

8:00 AM

Omni Atlanta Hotel, International Ballroom

Adult Assistants’ Briefing

8:30 AM - 2:15 PM

Omni Atlanta Hotel, International Ballroom

Breakout Sessions

2:30 PM - 3:30 PM Omni Atlanta Hotel, Grand Ballroom E

Closing Session

EMERGI NG LEA DER SERIES

SATURDAY

ASPIRE

35


ADVISOR PROFESSIONAL LEARNING

“This Is How We Do DECA” is professional learning for DECA advisors by DECA advisors. It’s designed to provide effective practices of using DECA to integrate into classroom instruction, apply learning, connect to business and promote competition. Drop in for just one session, or put together your own two-day schedule. You drive the professional learning you’ll receive.

SUNDAY, APRIL 22

9:00 AM DECA CHAPTER STRATEGY

B308-B309 One of the most important foundations of “How We Do DECA” is having a strategy. Whether you are just beginning as a DECA advisor or are looking for a new way to manage your chapter, join us for a discussion around DECA chapter strategy. Learn the core elements of a successful DECA chapter strategy, including mission-based officer positions, DECA goals, chapter program of leadership and leadership tools.

ADVI SOR P ROFESS IONAL LEARNIN G

Josh Shankle | Texas DECA

36

DECA IS THE GLUE IN YOUR UNIT PLANNING

B310 Learn how your DECA chapter is not only co-curricular with marketing and business courses, but how DECA can also be the glue in your unit planning. If you want smoother discipline and better enjoyment in your classes for you and your students, this is the session for you! Dr. Robert Kriebel | Hillsboro High School (TN)

10:00 AM COMPETITIVE EVENTS: BEYOND THE STAGE

B308-B309 Peek beyond the stage to discover the framework of DECA’s Competitive Events Program. Learn how DECA’s Competitive Events Program supports the teaching and learning of National Curriculum Standards, Career Clusters® knowledge and skill statements, 21st Century Skills and project management. Josh Shankle | Texas DECA

FINDING YOUR COMPETITION GROOVE

B310 Many new advisors want to tackle all of DECA’s competitive events, but sometimes honing in will ultimately help your chapter find its competition groove. This session will guide you on selecting the competitive events that work best for your chapter. Gain tips on how to gather the people and resources necessary to give your students the best opportunity at success. Troy Davis | York Town High School (IN)

11:00 AM TIPS TO SUCCEED WITH WRITTEN EVENTS

B308-B309 Whether you have worked with your students on written competitive events for years or these projects are brand new to you, this session will provide tips and ideas for helping your DECA members succeed in written events. Learn how to help your members get started, select an appropriate event, write an exceptional paper and make an awardwinning presentation. Dan Sheeks | Cherry Creek High School (CO)

TWITTER CHATS FOR THE #DECAADVISOR

B310 Learn how to participate in #DECAAdvisor Twitter Chats to connect with like-minded educators and DECA advisors to collaborate on all things DECA and marketing and business education. You’ll also leave with strategies on using social media to promote your chapter and further your classroom connections. Teresa Brooks | Southington High School (CT) Vince LoPiccolo | Rochester Adams High School (MI)

1:00 PM DECA VIRTUAL BUSINESS CHALLENGES

B310 As official competitive events that allow your members to qualify for ICDC right from your classroom, the DECA Virtual Business Challenges continue to grow in popularity! Discover how to get your members involved in these engaging and exciting web-based virtual simulations, and learn the educational benefits this competition can bring to your classroom. Each track of this event correlates to key Career Clusters® performance elements. Maureen Ginley | Knowledge Matters, Inc.

LET’S MAKE ROLE-PLAYS AND WRITTEN EVENTS FUN IN CLASS!

B308-B309 Role-plays and written events don’t have to be separate from the classroom; they can easily be woven into each unit in your class as fun, active learning opportunities. Gain strategies on utilizing various DECA competitive events in classroom instruction within a timeline that aligns with your curriculum. Discover how to break down both a role-play and a written event and even transform a written event into semester or year-long projects. Kim Edwards | Myers Park High School (NC)


B310 Learn how to put the “fun” in fundraising to help fund your DECA chapter activities! Get tons of ideas to “get the job done” utilizing the DECA Diamond Fundraising Model. Leave with steps on launching a successful business partnership model to help chapters connect with local businesses to create mutually beneficial promotional and monetary relationships! Mary Beth Allen | Portland High School (TN)

USING COMPETITIVE EVENTS FOR PROJECT-BASED LEARNING

B308-B309 Gain strategies on utilizing DECA’s written events as project-based learning opportunities in the classroom. Learn how to use written events in both marketing and entrepreneurship classes as a fall semester presentation final. The activity not only taps into 21st Century Skills, but also prepares students for competition well in advance. Laurie Jennings | Har-Ber High School (AR)

3:00 PM GROWING AND MANAGING LARGE CHAPTERS

B308-B309 Managing a DECA chapter of over 100 members can be challenging, but it doesn’t have to be! Learn strategies for managing membership application, electing executive members, preparing for competition, fundraising and more.

Paola Fiocco | North Park Secondary School (Ontario)

SCHOOL-BASED ENTERPRISES: IT’S A FAMILY AFFAIR B310 No budget? No problem. Learn how to utilize other campus organizations for the development and enhancement of your student-led business. If you are a Schoolbased Enterprise operator seeking innovative strategies to obtain campus, district and community buy-in, this session is for you! Shawn Mosley | Clear Creek High School (TX)

MONDAY, APRIL 23

9:00 AM BUILDING RELATIONSHIPS WITH THE BUSINESS COMMUNITY

B310 Discover how a chapter and local AT&T volunteers together have designed a valuable and sustainable relationship. Learn how students benefit from the events and activities planned in conjunction with their advisor and AT&T volunteers. From employability skills, competition preparation, community service and more, gain tips from a successful model. Betty Byrd | AT&T Brenda Neal | AT&T Nakeesha Wilson | Campbell High School (GA)

CREATING A CULTURE OF LIMITLESS OPPORTUNITIES

WE DO DECA DELIBERATELY

Kitti Wheeler | Clover Park High School (WA)

Melinda Briscoe | Northside High School (AR)

B308-B309 Leave with a “bag of tricks” to set students up for success. Topics include 21st Century Skills and strategies to foster student engagement and a growth mindset. Receive research-based lesson plans and activities that are relevant, flexible, easy-to-use and are well suited for all career and technical education courses.

10:00 AM EFFECTIVE PROJECT MANAGEMENT

B308-B309 We’ve all done it – watched our students (and sometimes ourselves) panic as deadlines approach, presentations need to be ready, contacts need to be made and written projects submitted. Can you reduce the panic? With effective project management tools, the answer is absolutely yes! Leave this session with the tools needed to reduce stress and most importantly, improve project outcomes for your DECA members – in the classroom and in the workplace. Jennifer Milke | Henry Ford II High School (MI)

B308-B309 Learn how to use DECA’s competitive events and your school-based enterprise to create, introduce and develop 21st Century Skills that help students bridge the gap between education and the workforce. Gain strategies on using these real-life experiences in your learning lab to help your students develop problem-solving skills, teamwork and so much more!

1:00 PM DECA CONNECTS TO BUSINESS – 3 EASY STEPS

B308-B309 Developing strategic partnerships with businesses in your community is a key to developing successful DECA chapters and career-ready graduates. Knowing how to understand the mind of a business owner and organizational manager will maximize your opportunities to attract guest speakers and develop on-going internship opportunities. Get three simple ideas that, if you work them consistently, will enable you to generate long-term business partnerships for your DECA chapter. Douglas Den Hartog, Sr. | Amador Valley High School (CA)

SOCIAL MEDIA MANIA!

B310 Social media has become a large part of our world and continues to grow every day. People, businesses and organizations use social media to conduct market research, customer and employee management, public relations and many more aspects of business. Learn how to implement social media into the classroom and how to educate your students on the new-age marketing field. Discuss how businesses build their social media marketing plan and implement those ideas into your own chapter social media strategy utilizing DECA’s social media audit.

ENTREPRENEURSHIP IN ACTION

11:00 AM AUTHENTIC LEARNING IN THE CLASSROOM THAT CONNECTS WITH DECA’S WRITTEN EVENTS

2:00 PM COOL IDEAS

Julian Rodriguez | Maricopa High School (AZ)

B310 Instead of vicariously discussing topics, implementing “make believe” projects and having students regurgitate information, connect your students to the real world with authentic learning opportunities. Gain ideas on connecting and building relationships with local businesses that become the clients for your students’ real-life projects. Discover how you can transform these authentic learning projects into various DECA written events. Christine Bell | Naperville Central High School (IL)

B310 Help your students learn about entrepreneurship through authentic experiences that are supplemented heavily by university-level curriculum and regular coaching by industry experts. Your students will learn how to manage themselves, create innovative projects and thrive in a professional, competitive environment. Come prepared to engage in self-directed learning that will require hard work, but reward a high return on your investment. Daniel Jackson | Apex Friendship High School (NC)

B308-B309 Network with DECA advisors in a series of four 15-minute round-table discussions around a highly focused topic. You’ll receive tangible cool ideas you can take back to the classroom and your DECA chapter. Check decadirect.org and the DECA ICDC app for a list of the cool ideas!

3:30 PM COMPETITIVE EVENTS UPDATE B310 Get the latest updates to DECA’s Competitive Events Program and learn the 2018-2019 topics for Business Operations Research Events and Professional Selling and Consulting Events. Karen Brettingen | Eden Prairie High School (MN), Competitive Events Taskforce Co-Chair

Dan Greaven | Clarkstown South High School (NY), Competitive Events Taskforce Co-Chair

ADVI SOR P ROFESS IONAL LEARNIN G

2:00 PM SHOW ME THE MONEY!

37


CONFERENCE INFORMATION


GEORGIA WORLD CONGRESS CENTER | BUILDING B

1

B1

B2

B3

B4

B5

Career Exhibits, Campaign Booths, Shop DECA Participant Briefing, Manual Registration + Testing Preliminary + Final Competition

2

Administrator Day IGNITE Academy Leadership Recognition (by invitation) Voting Delegates’ Briefing + Candidate Campaign Session

3

Advisor Professional Learning ASPIRE Academy and Executive Mentor Program Judges’ Orientation Meal Functions (by invitation) Officer Candidate Interviews Participant Briefing + Testing School-based Enterprise Academy

CONFEREN CE MA PS

4 40

ELEVATE Academy EMPOWER Academy Headquarters Meal Functions (by invitation) Shop DECA (blazers only) Tours Booth Written Report Return

5

Participant Briefing, Manual Registration + Testing

B2 02

B203

B207 B208 B2 09

B206

04 B2

10 B2

B211

B213

B212

B214

B201

B303

B304

B302

B305

B301

B306

B308

B309

B310

B311

B312

B313

B314

B307

B318

B401

B402

B403

B404

B405

B406

B407

B408

B409

THOMAS B. MURPHY BALLROOM

B315

B316


GEORGIA WORLD CONGRESS CENTER | BUILDING A

3

Virtual Business Challenge Briefing ASPIRE Academy

A305

A302

A312 A311

OMNI HOTEL

4

GRAND BALLROOM

THRIVE Academy

2

INTERNATIONAL BALLROOM

CON FEREN CE M AP S

THRIVE Academy Business + Election Session

41


CONFERENCE PROFESSIONALISM DRESS CODE

CODE OF CONDUCT

Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between males and females.

The Board of Directors for DECA Inc. requires each delegate attending the International Career Development Conference to read and complete the ATTENDANCE PERMISSION FORM and return to the CHARTERED ASSOCIATION DECA advisor as partial completion of attendance requirements.

DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code.

1.

The term “delegate” shall mean any DECA member, including advisors, attending conferences (high school, collegiate, alumni, professional).

2.

There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.

3.

Delegates must wear identification badges at all times.

4.

Delegates shall refrain from using inappropriate or profane language at all times.

For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks.

5.

Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, bullying or damaging property.

AN OFFICIAL DECA BLAZER IS REQUIRED TO RECEIVE RECOGNITION OR AN AWARD ON STAGE.

6.

The use of any harassment against anyone on the basis of race, color, creed, national origin, ancestry, age, gender, sexual orientation or disability is prohibited.

WHEN APPEARING BEFORE JUDGES

Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required. Professional dress should also be worn to all conference sessions including workshops and special meal functions such as luncheons.

7.

Delegates shall respect the rights and safety of other hotel guests.

FEMALES:

Official DECA blazer with dress skirt or dress slacks and a dress blouse or official blazer with a dress; dress shoes

8.

Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.

MALES:

Official DECA blazer with dress slacks, collared dress shirt and necktie; dress shoes and dress socks

9.

Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other things of value.

10.

Use of tobacco products and electronic cigarettes by delegates is prohibited at all DECA functions.

11.

Delegates must adhere to the dress code at all times.

12.

Delegates must not dress or behave in a manner than can be interpreted as sexually explicit.

13.

Students shall keep their adult advisors informed of their activities and whereabouts at all times.

14.

No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.

15.

Delegates should be prompt and prepared for all activities.

16.

Delegates should be financially prepared for all activities.

17.

Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment scheduled at the same time.

18.

Delegates will spend nights at their assigned hotel and in their assigned room. No guests allowed during curfew hours. Delegates will be quiet at curfew.

19.

Curfew will be enforced. Curfew means the delegate will be in his/ her assigned room.

20.

Chartered associations will be responsible for delegates’ conduct.

21.

Tasteful casual wear will be accepted during specific social functions as designated during orientation.

22.

Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.

DECA GENERAL SESSIONS, MEAL FUNCTIONS FEMALES:

CON FEREN CE P ROFESS IONALISM

MALES:

42

Business suit or blazer with dress blouse and dress skirt or dress slacks or business dress; dress shoes Business suit or sport coat with dress slacks, collared dress shirt and necktie; dress shoes and dress socks

EVENT BRIEFING, MANUAL REGISTRATION AND TESTING, LEADERSHIP ACADEMIES FEMALES:

Dress blouse or dress sweater with dress skirt or dress slacks (blazer optional) or business dress; dress shoes

MALES:

Collared dress shirt and necktie with dress slacks (blazer optional); dress shoes and dress socks

DECA BUSINESS CASUAL

• Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes. • Jeans, t-shirts and athletic shoes are not included in business casual attire.

UNACCEPTABLE DURING DECA ACTIVITIES • • • •

Skin-tight or revealing clothing • Midriff-baring clothing Swimwear • Athletic clothing Leggings or graphic designed hosiery/tights Clothing with printing that is suggestive, obscene or promotes illegal substances

When judging adherence to the dress code, DECA asks that advisors, teachers and chaperones use observation as the tool for assessing compliance. DECA does not support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.


DECA will provide nine transportation routes allowing for easy and convenient connections between the hotels and the Georgia World Congress Center. Upon arrival at your hotel, please consult the shuttle route signage information regarding transportation.

SATURDAY, APRIL 21 6:00 PM – 12:00 AM

Peak

SUNDAY, APRIL 22 7:00 AM – 6:00 PM

Mid-Peak

MONDAY, APRIL 23 6:30 AM – 5:00 PM 5:00 PM – 9:00 PM

Mid-Peak Off-Peak

TUESDAY, APRIL 24 7:00 AM – 12:00 PM 12:00 PM – 7:00 PM 7:00 PM – 12:00 AM

Peak Off-Peak Peak

Peak: every 5-10 minutes, Mid-Peak: every 15-20 minutes, Off-Peak: every 30 minutes

ROUTE 1

COLOR RED

2

BLUE

3

GREEN

4

PURPLE

5

ORANGE

6

7

8

9

PINK

YELLOW

GRAY

LAVENDER

HOTEL(S)

PICK-UP LOCATION

Ritz-Carlton Atlanta

Opposite Curb, Ellis St.

Sheraton Atlanta

Lobby, Outside UPS Store

Twelve Centennial Park

Walk to W Atlanta Downtown

W Atlanta Downtown

Curbside, Ivan Allen Jr. Blvd

Atlanta Marriott Marquis

Curbside, Baker St. at Peachtree Center Ave.

Hilton Atlanta

Curbside, John Portman Blvd. at Courtland St.

Hyatt Regency Atlanta

Curbside, Baker St. at Peachtree St.

Hotel Indigo Atlanta Downtown

Walk to Hyatt Regency Atlanta

The Georgian Terrace

Curbside, Peachtree St. NE

Renaissance Midtown

Curbside, Abercrombie Pl.

Georgia Tech Hotel

Curbside, Spring St. NW

Crowne Plaza Atlanta Midtown

Curbside, Linden Ave. NW

Hyatt Atlanta Midtown

Curbside, 10th St. NE

Loews Atlanta Hotel

Curbside, 11th St. NE

W Atlanta Midtown

Curbside, 14th St. NE

Atlanta Marriott Suites Midtown

Outer Lane, Lobby

Residence Inn Atlanta Midtown

Curbside, Peachtree St. NE

Courtyard Atlanta Midtown

Curbside, Techwood Dr. NW

Atlanta Marriott Buckhead Hotel

Walk to JW Marriott Buckhead

JW Marriott Buckhead

Curbside, Lenox at Ballroom

Embassy Suites Buckhead

Walk to InterContinental Buckhead

InterContinental Buckhead

Outer Lane, Lobby

AT THE HOTEL Be alert when checking in. Protect your cash and valuables by keeping them with you. Never say your room number loudly enough for others to overhear or give it out to anyone you do not know. Be sure to lock your door when you are in your room as well as when you leave. Call the front desk to verify any unexpected deliveries or room service. Do not leave your door open while you are in the room. Always tell your advisor where you are going. Do not leave your room after curfew.

GENERAL TRAVEL TIPS

Never leave money or valuables in your room; use the hotel’s safety deposit box. If you see any suspicious person or activity, notify hotel management. Ask the hotel for the most direct route to restaurants and shopping. Don’t wander through shortcuts. Don’t go out alone; travel with at least one other person. There is safety in numbers.

NON-DISCRIMINATION POLICY

DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation or socio-economic status, are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.

CON FEREN CE TRANS PORTATION

CONFERENCE TRANSPORTATION

PLAY IT SAFE AT ICDC

43


Study in Switzerland Bachelor in International Hospitality Management Fully taught in English 4 years including 2 internships 100+ nationalities on campus 96% employment rate FAFSA approved US accredited (NEASC)

Ecole hôtelière de Lausanne (EHL) is regularly recognized as the best hospitality management school in the world with the highest graduate employment rates in the industry

Contact Sandra LABRECQUE, Regional Admissions Manager | Email : Sandra.LABRECQUE@ehl.ch | Phone : +1-954-544-0106


THANK YOU TO OUR VOLUNTEERS

These volunteers have given freely of their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

BOARD OF DIRECTORS PRESIDENT Mary Peres PRESIDENT-ELECT Jacklyn Schiller SECRETARY Ginger Hill TREASURER Olga Plagianakos MEMBERS Curtis Haley, Ed Trang, Dave Wait NAB CHAIR Andy Chaves EX-OFFICIO MEMBERS Lou DiGioia, Richard Faulkner

COMPETITIVE EVENT COORDINATORS ASSOCIATION OFFICER TEAM

SHANNON AARON Georgia DECA Chartered Association Advisor

WILL BRADLEY Executive President

LINDA SMITH Georgia Department of Education

GABRIELLA DELLIPONTI Vice President of Leadership

BOB ARMBRUSTER Georgia DECA Foundation

NATALIE KANDUL Vice President of Marketing

SYLVIA PHILLIPS Georgia Department of Education

POOJA PARMAR Vice President of Career Development

BRETT BUTLER Mill Creek High School

KADEN VANWEY Vice President of Finance

SHARON SHAHAN Rockdale Career Academy

JORDAN SHEPARD Vice President of Hospitality

JACQUELINE HUFFMAN North Gwinnett High School LISA CLINE North Forsyth High School LESLIE AUSTIN Chapel Hill High School DAVID ROONEY West Forsyth High School

THANK YOU TO ATLANTA BUSINESS LEADERS DECA extends its appreciation to the 1,000 Atlanta-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.

THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the leadership academies and the other functions of DECA’s International Career Development Conference. Briefings for event directors and assistants are scheduled throughout the conference and are critical for the success of the programs. Volunteers should check the program and report to the appropriate briefing session. DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS AND PERSONAL FINANCIAL LITERACY Dr. Julie Lyman, Missouri TEAM DECISION MAKING EVENTS Amy Granahan, Virginia INDIVIDUAL SERIES EVENTS Alan Balsdon, New York Keegan O’Brien, Wisconsin BUSINESS OPERATIONS RESEARCH EVENTS, CHAPTER TEAM EVENTS, ENTREPRENEURSHIP EVENTS AND STOCK MARKET GAME Elizabeth Cotton, North Carolina Shelli Ray, Missouri Mary Whited, California MARKETING REPRESENTATIVE EVENTS AND PROFESSIONAL SELLING AND CONSULTING EVENTS Chad Froeschle, Illinois

PROGRAM COORDINATORS EMERGING LEADER SERIES Gordon Nicholson, New Hampshire Isaac Robinson, Missouri PROFESSIONAL LEARNING SERIES Dr. Michelle Walker, Virginia SCHOOL-BASED ENTERPRISE EVENTS John Foisy, Massachusetts

CON FEREN CE VOLUNTEERS

HOST COMMITTEE

45


BERLIN LONDON MADRID PARIS TURIN WARSAW

Bachelor in Management (BSc) • Unique interdisciplinary programme combining management, liberal arts and languages

• Study each year in a different European campus • Internships, social impact projects and personal development workshops • Bachelor of Science in Management (BSc) - internationally recognised

escpeurope.eu/bachelor Apply now for a life-changing experience!

ESCP Europe is among the 1% of business schools worldwide to be triple accredited.

Explore our pre-college programs including both residential and day-camp options.

go.ncsu.edu/cot-deca


PARTNERS


NATIONAL ADVISORY BOARD

NATION AL A DVISORY BOA RD

The National Advisory Board (NAB) is composed of companies, colleges and universities, foundations, and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors, sponsor and judge competitive events, and advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA and we thank each member for their continued support of our programs.

48

American Hotel & Lodging Educational Institute Association of International Certified Professional Accountants The Art Institutes ARYZTA (Otis Spunkmeyer, Inc.) AT&T ASPIRE Babson College Ball State University Miller College of Business Belmont University Jack C. Massey College of Business Berkeley College Boston University School of Hospitality Administration Bowling Green State University CareerSafe Chipotle Mexican Grill College Works Painting Cornell University SC Johnson College of Business Costco Wholesale Custom Resources, LLC FIDM/Fashion Institute of Design & Merchandising Franchise Education & Research Foundation Gear for Sports George Mason University School of Business Georgian Court University Goodheart-Willcox Publisher H&R Block Herff Jones, Inc. Hilton Worldwide Hofstra University Hult International Business School IE University Isenberg School of Management UMass Amherst Johnson & Wales University Jostens, Inc. Journeys Junior Tours Keiser University Knowledge Matters Lawrence Technological University Lead2Feed

LIFE University Long Island University M.E./D.E. Supply Company M&M Productions USA Marriott International, Inc. Men’s Wearhouse Muscular Dystrophy Association National Apartment Association Education Institute National Automotive Parts Association National Society of High School Scholars National Student Leadership Conference Northwood University NRF Foundation Office Depot/Office Max PDC Productions PepsiCo Chilled DSD Piper Jaffray & Co. Publix Super Markets, Inc. Queens University of Charlotte McColl School of Business RevRoad LLC. Rochester Institute of Technology, Saunders College of Business Sales and Marketing Executives International, Inc. SIFMA Foundation Spirit Factory/Spirit Box Stukent, Inc. Temple University School of Sport, Tourism and Hospitality Management Universal Orlando Resort University of Delaware University of Michigan Ross School of Business University of Texas at Dallas Naveen Jindal School of Management University of Wyoming Vanguard Vector Marketing Corporation Walgreens Co. Wear-a-Knit Wegmans Food Markets Inc. West Virginia University W.P. Carey School of Business, Arizona State University

EXECUTIVE COMMITTEE ARZYTA (OTIS SPUNKMEYER, INC.) Dean Johnson FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING Eva Gilbert, Lisa Morabito JOHNSON & WALES UNIVERSITY Tom Gauthier M&M PRODUCTIONS USA Mike Brown MARRIOTT INTERNATIONAL, INC. Andy Chaves MEN’S WEARHOUSE Andy Platko, Matthew Sadler, Mike Sins NATIONAL APARTMENT ASSOCIATION EDUCATION INSTITUTE Sarah Levine VECTOR MARKETING CO. Helen Brown


YEARS OF SERVICE 30 YEARS

DECA thanks our generous donors for their support of our 2017-2018 annual giving campaign. Add your name to this list at www.deca.org/connect

15 YEARS

DECA DIAMOND SOCIETY | $1,000+ David & Marsha Bock Nick Edwards J.D. Gidley Daniel Kelly Carrie Varoquiers

DECA ICDC CIRCLE | $500 - $999 5 YEARS

David & Brenda Clark Tim Coffey Jeff Collins Jodi Stamey

DECA CHARTERED ASSOCIATION CIRCLE | $250 - $499 Kyle Burns Nicole Coffey Greg Murphy Jeanette Siegel Jeffrey Victor

DECA CHAPTER CIRCLE | $100 - $249 Ramsey A’Ve Kimberly Blindheim Savannah Bower Serge Buzey Aaron Crotty Junru Jiao

NAB OF THE YEAR AWARD

Brittany Keating

Men’s Wearhouse

Laura Mae Martin

Tony Lipsky Joey Patterson

ENTREPRENEURIAL SPIRIT AWARD

Diane Pruner Bettina Thompson Caren Voeller

Joseph Abboud

Chief Creative Director Men’s Wearhouse

WWW.D E CA.O RG/CO NNE CT

YEARS OF SERVICE

MARLENE MORBITT-DUNN

49


PARTNERS FOR EXCELLENCE

DECA’s Partners for Excellence is composed of National Advisory Board partners and companies that support DECA through various programs and projects throughout the year.

PLATINUM INVESTORS | $50,000 +

CORPORATE INVESTORS | $20,000–$49,999

PARTNERS FOR EXCELLENCE

STRATEGIC ALLIES | $10,000–$19,999

50

CONFERENCE ITEM SPONSORS

A special thank you to these organizations that have sponsored specific items for the conference.

CINCH BAGS

PENCILS

LANYARDS

PENS


BUSINESS PARTNERS | $5,000–$9,999

SUPPORTERS | $500–$4,999 Adelphia University Applied Academic Labs Arcadia University Awards Unlimited Campbell University CI Sport Coker College Colorado State University College of Business Competition University DormCo DLG Enterprises Ecole Huteliere de Lausanne ESCP Europe Four Diamonds Mini-THON Frosty Fruit

Gear For Sports Go4theGoal Illinois Institute of Technology – Stuart Campus Internal Service Learning International Trademark Association It’s a Hoot Jostens, Inc. Liberty University LIM College MBAResearch M.E./D.E Supply Co. Muscular Dystrophy Association National Technical Honor Society Not A Problem Game NRF Foundation

Ozark Delight Candy Paul Smith College PDC Productions Pincentives Print Fundraising Ruboyianes Sales & Marketing Executives International Foundation School Store POS Selective Service Suffolk University Summer Discovery Syracuse University University of Arizona University of Buffalo University of Chicago

University of Illinois – Chicago University of Missouri – Trulaske College of Business University of Oregon University of South Carolina - HRSM University of South Florida Zimmerman Advertising Program University of Texas at Austin, McCombs School of Business US Navy Virginia Tech Department of Hospitality & Tourism Management VirtualJobShadow.com Wear-a-Knit Weber State University

CONGRESSIONAL ADVISORY BOARD SENATORS

REPRESENTATIVES

John Boozman, Arkansas Shelley Moore Capito, West Virginia Thad Cochran, Mississippi John Hoeven, North Dakota Gary Peters, Michigan Debbi Stabenow, Michigan M. Mike Rounds, South Dakota Jon Tester, Montana John Thune, South Dakota Ron Wyden, Oregon

Rob Bishop, Utah Mike Bishop, Michigan Ted Deutch, Florida Jeff Fortenberry, Nebraska Vicky Hartzler, Missouri Bill Huizenga, Michigan Dan Kildee, Michigan Blaine Luetkemeyer, Missouri Kenny Marchant, Texas Michael T. McCaul, Texas James P. McGovern, Massachusetts Jerry McNerney, California

Seth Moulton, Massachusetts Kristi Noem, South Dakota Devin Nunes, California Pete Sessions, Texas Eric Swalwell, California Fred Upton, Michigan Rob Wittman, Virginia Steve Womack, Arkansas


52

CON FEREN CE EXHIBITORS


EXHIBITORS

SUNDAY + MONDAY 8:00 AM - 4:00 PM HALL B3

AICPA www.startheregoplaces.com

IE UNIVERSITY www.ie.edu/university

SCHOOL STORE & CAFE POS CO. www.schoolpos.com

APPLIED ACADEMICS LABS www.appliedacademiclabs.com

ISENBERG SCHOOL OF MANAGEMENT - UMASS isenberg.umass.edu

SHOP DECA www.shopdeca.org

AT&T http://about.att.com/category/social_responsibility_news

IT’S A HOOT!

STUKENT www.stukent.com

BALL STATE UNIVERSITY www.bsu.edu/business

JOHNSON & WALES UNIVERSITY www.jwu.edu

SUFFOLK UNIVERSITY suffolk.edu

BELMONT UNIVERSITY www.belmont.edu/business

KEISER UNIVERSITY www.keiseruniversity.edu/residential

BERKELEY COLLEGE www.berkeleycollege.edu

LEAD2FEED www.lead2feed.org

TEMPLE UNIVERSITY-SCHOOL OF SPORT, TOURISM AND HOSPITALITY MANAGEMENT www.sthm.temple.edu

BOSTON UNIVERSITY SCHOOL OF HOSPITALITY www.bu.edu/hospitality

LIBERTY UNIVERSITY www.liberty.edu

CAREERSAFE www.careersafeonline.com

LIFE UNIVERSITY www.life.edu

CENTER FOR CIVIL AND HUMAN RIGHTS www.civilandhumanrights.org

LONG ISLAND UNIVERSITY www.liu.edu

CLEMSON UNIVERSITY www.clemson.edu

MARRIOTT INTERNATIONAL www.marriott.com

COKER COLLEGE coker.edu

MBA RESEARCH & CURRICULUM CENTER www.mbaresearch.org

COLLEGIATE DECA www.deca.org

MEI INTERNATIONAL ACADEMY www.meiacademy.com

COLORADO STATE UNIVERSITY COLLEGE OF BUSINESS https://biz.colostate.edu/

MEN’S WEARHOUSE www.menswearhouse.com

CORNELL UNIVERSITY SC JOHNSON COLLEGE OF BUSINESS www.business.cornell.edu COUNTRY MEATS www.countrymeats.com CUSTOM RESOURCES, LLC customresourcesfundraising.com competitionuniversity.com DORM COMPANY (DORMCO) dormco.com ECOLE HÔTELIÈRE DE LAUSANNE www.ehl.edu EMBRY-RIDDLE COLLEGE OF BUSINESS daytonabeach.erau.edu/college-business ESCP EUROPE BUSINESS SCHOOL www.escpeurope.eu FASHION INSTITUTE OF DESIGN AND MERCHANDISING www.fidm.edu FASHION INSTITUTE OF TECHNOLOGY www.fitnyc.edu FOUR DIAMONDS MINI-THON fourdiamonds.org FROSTY FRUIT www.frostyfruit.net GEORGE MASON UNIVERSITY SCHOOL OF BUSINESS business.gmu.edu GEORGIAN COURT UNIVERSITY www.georgian.edu GOODHEART-WILCOX PUBLISHER www.g-w.com

MUSCULAR DYSTROPHY ASSOCIATION www.mda.org NAKED JUICE www.nakedjuice.com NATIONAL SOCIETY OF HIGH SCHOOL SCHOLARS www.nshss.org NC STATE COLLEGE OF TEXTILES textiles.ncsu.edu

THE ART INSTITUTES www.artinstitutes.edu THE UNIVERSITY OF MISSISSIPPI (OLE MISS) www.olemiss.edu UNITED STATES ARMY www.goarmy.com UNIVERSITY OF DELAWARE HORN ENTREPRENEURSHIP diamondchallenge.org UNIVERSITY OF MICHIGAN ROSS SCHOOL OF BUSINESS michiganross.umich.edu UNIVERSITY OF MISSOURI TRULASKE COLLEGE OF BUSINESS www.business.missouri.edu UNIVERSITY OF SOUTH CAROLINA COLLEGE OF HOSPITALITY, RETAIL AND SPORT MANAGEMENT www.sc.edu/hrsm UNIVERSITY OF TEXAS AT AUSTIN, MCCOMBS BUSINESS HONORS www.mccombs.utexas.edu/BHP UNIVERSITY OF TEXAS AT DALLAS JINDAL SCHOOL OF MANAGEMENT jindal.utdallas.edu UNIVERSITY OF WYOMING www.uwyo.edu/business

NORTH CAROLINA STATE UNIVERSITY POOLE COLLEGE OF MANAGEMENT www.poole.ncsu.edu/undergraduate

UNREAL CAMPAIGN www.unrealcampaign.com

NOT A PROBLEM! www.notaproblemgame.com

US NAVY RECRUITING www.Navy.com

OFFICE DEPOT/OFFICE MAX www.officediscounts.org/deca

VECTOR MARKETING www.vectormarketing.com

OZARK DELIGHT CANDY www.ozarkdelight.com

VIRGINIA TECH DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT www.htm.pamplin.vt.edu

PAUL SMITH’S COLLEGE www.paulsmiths.edu PIN-CENTIVES www.pincentives.com PRECISION EXAMS www.precisionexams.com PRINT FUNDRAISING www.printfundraising.com QUEENS UNIVERSITY OF CHARLOTTE www.queens.edu REVROAD/RESPONSIBILITY FOUNDATION www.revroad.com www.responsibilityfoundation.org SAMFORD UNIVERSITY/BROCK SCHOOL OF BUSINESS www.samford.edu/business

VIRTUAL BUSINESS CHALLENGE www.knowledgematters.com/highschool VISIT ORLANDO www.orlandomeeting.com W.P. CAREY SCHOOL OF BUSINESS, ARIZONA STATE UNIVERSITY wpcarey.asu.edu WEAR-A-KNIT www.wearaknit.com WEST VIRGINIA UNIVERSITY business.wvu.edu WESTERN MICHIGAN UNIVERSITY HAWORTH COLLEGE OF BUSINESS www.wmich.edu/business


Plan An Amazing Tour Today! $500

N E W Y O R K C I T Y, C H I C A G O O R AT L A N TA

travel@juniortours.com / 1-800-631-2241 / www.juniortours.com

jwu.edu/NSO


RECOGNITIONS


THRIVE LEVEL CAMPAIGN WINNERS

Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2017–2018 chapter campaigns. To earn THRIVE Level recognition and participate in the THRIVE Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in two chapter campaigns: COMMUNITY SERVICE CAMPAIGN, PROMOTIONAL CAMPAIGN or GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN.

ALABAMA

Demopolis High School n n Holtville High School n n

ARIZONA

Agua Fria High School n n n Apollo High School DECA n n Barry Goldwater High School n n Bradshaw Mountain High School n n Desert View High School n n Greenway High School n n n Millennium High School n Mountain Ridge High School n n Perry High School n n n n Pinnacle High School n n Shadow Ridge High School n n Sunnyside High School n n Wickenburg High School n n Williams Field High School n Willow Canyon High School n n

ARKANSAS

Alma High School n n n n Arkadelphia High School n Northside High School n n Rogers High School n n Southside High School n n Springdale Har-Ber High School n n

CALIFORNIA

Amador Valley DECA n n American High School n n Arroyo High School (Eden Area ROP) n n Beverly Hills High School n Dougherty Valley High School n n n n Foothill High School n n Granada Hills Charter High School n n Irvington High School n n n Lynbrook High School n n Martin Luther King High School n n n Mission San Jose High School n n North Hollywood High School n n San Leandro High School n Serrano High School n n n Sutter Union High School n n n The Harker School n n n n Valley Christian High School n n Washington High School n n n Western Sierra Collegiate Academy n n n

THRI VE LEVEL CAM PAIGN WI NNERS

COLORADO

Brighton High School n n Centaurus High School n n Chaparral High School n n n Cherokee Trail High School n n Cherry Creek High School n n n Denver East High School n Douglas County High School n n n Liberty High School n Mountain Vista High School n Pickens County Technical College n n Ponderosa High School n n n Pueblo East High School n n Rock Canyon High School n n ThunderRidge High School n n

CONNECTICUT

Cheshire High School n n Coginchaug Regional High School n n n Danbury High School n n n Darien High School n n Enfield High School n n Granby Memorial High School n n n Hamden High School n n n Middletown High School n n Naugatuck High School n n n New Milford High School n n Newington High School n n n Norwich Technical High School n n Platt High School n n n Shelton HIgh School n n Southington High School n n Trumbull High School n n n Wethersfield High School n n

DELAWARE Christiana High School n n

56

FLORIDA

Buchholz High School n n n n Cooper City High School n n Coral Glades High School n n n Cypress Bay High School n East Ridge High School n n George M. Steinbrenner High School n n Jupiter High School n n n n Lyman High School n n n Marjory Stoneman Douglas High School n n n n Pine Crest School n Plantation High School n n n Spanish River High School n n n n Thomas Jefferson High School n n n Winter Park High School n n

GEORGIA

Banneker High School n Brunswick High School n n Camden County High School n Chapel Hill High School n East Paulding High School n Forsyth Central High School n Habersham Central High School n n Houston County High School n n Lambert High School n n n n Norcross High School n North Forsyth High School n n n North Gwinnett High School n n Rockdale Career Academy n n n Sequoyah High School n South Forsyth High School n n n South Gwinnett High School n n THINC College and Career Academy n n n West Forsyth High School n n n n Westside High School n n n

HAWAII

Maui High School n n

IDAHO

Caldwell High School n n Capital High School n n Payette High School n n

ILLINOIS

East Aurora High School n n Glenbrook North High School n n Highland Park High School n n

INDIANA

Brownstown Central High School n n n Frankfort High School n n n Northview High School n n Plainfield High School n n South Vigo High School n n Terre Haute North Vigo High School n n Yorktown High School n n

KANSAS

Lansing High School n n n Leavenworth High School n n n Wichita East High School n n n n Wichita High School Northwest n n

KENTUCKY

Allen County Technical Center n n Grayson County ATC n n Trigg County High School n

LOUISIANA

Caddo Career Technology Center n n The Church Academy In Baton Rouge n n Walker High School n n Warren Easton Charter High School n n

MASSACHUSETTS Algonquin Regional High School n n Apponequet High School n n Billerica High School n n Burlington High School n n Danvers High School n n Dartmouth High School n n Foxborough High School n n Grafton High School n n Hamilton Wenham High School n n n Hopedale High School n n King Philip Reg. High School n n Marshfield High School n n North Andover High School n n

Northbridge High School n n Norton High School n n Peabody Veterans High School n Pembroke High School n n Rockport High School n n Somerset Berkley Regional High School n n Stoughton High School n n n Wareham High School n n n Weston High School n n Wilmington High School n n

MARYLAND

Reservoir High School n n n River Hill High School n n Walt Whitman High School n n n

MICHIGAN

Airport High School n n Alpena High School n n Ann Arbor Skyline High School n n Belleville High School n n n Berkley High School n n Farmington High School n n Garden City High School n n Greenville High School n n Harper Creek High School n n Harrison High School n n Hartland High School n n Jenison High School n n n Lake Orion High School n n Lakeland High School n n n Lakeview High School n Maple Valley High School n n n Rochester Adams High School n n Taylor Kennedy High School n n n Theodore Roosevelt High School n n Three Rivers High School n n Truman High School n n n Tuscola Technology Center n n Utica Ford High School n n n

MINNESOTA

Alexandria High School n n n Anoka High School n n n n Austin High School n n n Coon Rapids High School n n n n Cooper Senior High School n n Dassel Cokato High School n Elk River High School n n Faribault High School n n n Hill-Murray High School n n n Irondale High School n n Jefferson High School - Bloomington n Lakeville South High School n Little Falls Community High School n n n Mankato East High School n n n Mounds View High School n n North Branch Area High School n n Owatonna Senior High School n n n Rogers High School n n n Sauk Rapids High School n n n Wayzata High School n n n

MISSOURI

Republic High School n n n School of the Osage n Springfield Glendale High School n n n

MISSISSIPPI

Olive Branch High School n n

MONTANA

Bozeman High School n n n Capital High School n n n Glacier High School n Helena High School n n

NORTH CAROLINA Apex Friendship High School n n n Apex High School n n n n Ardrey Kell High School n n n Corinth Holders High School n n n n Grimsley High School n Hickory Ridge High School n New Bern High School n n n North Mecklenburg High School n Rosewood High School n n Southwest Guilford High School n TC Roberson High School n n n Warren County High School n n


Bottineau High School n n Central Cass High School n n Fargo South High School n n n Lake Area Career & Technology Center n n Mandan Sr. High School n n n n Minot High School n n North Valley Career and Technology Center n n Stanley High School n n Wahpeton High School n n Watford City High School n n n West Fargo High School n n

NEBRASKA

Burke High School n n Lincoln East High School n n n Lincoln Southeast High School n n n Millard North High School n n Millard South High School n n Millard West High School n n Papillion LaVista High School n n Papillion LaVista South High School n n Westside High School n

NEW HAMPSHIRE Bedford High School n n Hillsboro High School n n John Stark Regional High School n n Nashua Technology Center n n n

NEW JERSEY

Abraham Clark High School n n n Cherokee High School n n n Cinnaminson High School n n n Clearview Regional High School n Colts Neck High School n n Delsea Regional High School n n n Freehold High School n n n Highland Park High School n n n Hopewell Valley Central High School n Jackson Memorial High School n n Lacey Township High School n n Lakeland Regional High School n Lenape High School n n Lenape Valley Regional High School n Maple Shade High School n Monroe Township High School n n North Brunswick Township High School n n Northern Burlington Regional n n n n Northern Valley Regional at Demarest n Ocean Township High School n n n Park Ridge High School n n Pascack Hills High School n Ramapo Indian Hills High School n n n n Ramsey High School n Ridgewood High School n n n Seneca High School n n Shawnee High School n n n Sparta High School n n Spotswood High School n n n Union City High School n n n Vernon Township High School n n n Warren Hills High School n Washington Township High School n n n n West Caldwell High School n n Williamstown High School n n n

OREGON

Bend Senior High School n n Klamath Union High School n n n Sabin-Schellenberg Center n n

PENNSYLVANIA

Carbon Career & Technical Institute n n n Easton Area High School n n George Washington High School n Lehigh Career & Tech Institute n Norristown Area High School n n n St. Marys Area High School n The Pennsylvania Cyber Charter School n n n

RHODE ISLAND East Providence CTC n n

SOUTH CAROLINA

Clover High School n n Lee County Career Technical Center n n Midland Valley High School n n Pickens County Career & Technology Center n n River Bluff High School n n Socastee High School n n Strom Thurmond Career Center n n n

TENNESSEE

Alcoa High School n n Hardin Valley Academy n Haywood High School n n Karns High School n n Maryville High School n n Munford High School n n n Portland High School n n n Riverdale High School n n n Siegel High School n n Stewarts Creek High School n White House High School n n

TEXAS

Basic Academy of International Studies n n n Davidson Academy n n Desert Oasis High School n n n n East Career and Technical Academy n n n Valley High School n West Career & Tech Academy n n n n

Ballinger High School n n n Ben Barber Innovation Academy n n n BME Academy at Eaton High School n n Byron P. Steele, II High School n n n Caney Creek High School n n n Cedar Ridge High School n n n Christoval High School n n Clements High School n n n Copperas Cove High School n n n n Edcouch Elsa High School n n n n Elkins High School n n n George Ranch High School n n J.J. Pearce High School n n Judson High School n Klein Oak High School n n n n La Villa High School n n Lake Travis High School n Little Elm High School n n n Magnolia West High School n n n McNeil High School n n n Mexia High School n n n Mission High School n n Nimitz High School n n North Garland High School n n Pittsburg High School n n Port Isabel High School n Porter High School n n n Poteet High School n n n Richardson High School n Ridge Point High School n n Round Rock High School n n n Samuel Clemens High School n n n n Stephen F. Austin High School n n n Sweetwater High School n n The Woodlands College Park High School n n n The Woodlands High School n n n n Travis High School n n Vanguard Academy n n n Veterans Memorial High School n n W. T. White High School n Weslaco High School n

NEW YORK

UTAH

NEW MEXICO Albuquerque High School n n n Capital High School n Rio Rancho High School n n Valley High School n Volcano Vista High School n n

NEVADA

Herricks High School n n Plainview Old-Bethpage High School n n Roslyn High School n n Smithtown High School East n n n Smithtown High School West n n Syosset High School n n W.T. Clarke High School n n

OHIO

Bedford High School n n Cleveland Heights High School I n n Great Oaks Harrison High School n n Jane Addams Business Career Center n n n Lima Senior High School I n n Meadowbrook High School n n Saint Marys Memorial High n n Toledo Roy C. Start High II n n Urbana High School n n n

OKLAHOMA

Tri County Technology Center n n n n

ONTARIO

Glenforest Secondary School n n The Woodlands School n n

Corner Canyon High School n East High School n Herriman High School n n n Layton High School n n Mountain High School n n Pine View High School n n n Provo High School n n Syracuse High School n n

VIRGINIA

Lake Braddock Secondary n n n McLean High School n n Oakton High School n n n Orange County High School n n n Patrick Henry High School n n Richlands High School n Riverbend High School n Riverside High School n n n Rock Ridge High School n n n Sherando High School n n Tunstall High School n n n

VERMONT

South Burlington High School n n n

WASHINGTON

Archbishop Murphy High School n Auburn High School n n n n Bethel High School n n Bonney Lake High School n n Camas High School n n Cedarcrest High School n Central Valley High School n n Chiawana High School n n n Clarkston High School n n n Columbia River High School n n Deer Park High School n n Emerald Ridge High School n n Everett High School n Graham Kapowsin High School n n Grandview High School n n n Heritage High School n n Highline High School n n Issaquah High School n n n Jackson High School n n King’s High School n n n Lewis & Clark High School n Lindbergh High School n n Mark Morris High School n n Monroe High School n n North Creek High School n n n North Mason High School n n Pasco High School n n Peninsula High School n n Port Angeles High School n n Richland High School n n n Skyline High School n Tyee High School n n West Valley High School - Spokane n Woodinville High School n

WISCONSIN

Appleton East High School n n n n Appleton North High School n n Badger High School n n Bay Port High School n n n Brookfield Central High School n n n Cardinal Heights Upper Middle School n n Chippewa Falls High School n D. C. Everest High School n n DeForest Area High School n n n Dodgeville High School n n n Elkhorn High School n n Green Bay Southwest High School n n n Holmen High School n n n n Kimberly High School n n Madison West High School n n McFarland High School n n Monona Grove High School n n Neenah High School n n New London High School n n n Rhinelander High School n n n Sun Prairie High School n n n Superior Senior High School n n Wausau East High School n n n Wausau West High School n n n West Allis Nathan Hale High School n West Salem High School n n n n Whitnall High School n n Wilmot Union High School n n Wisconsin Rapids High School n n n n

WEST VIRGINIA Bridgeport High School n n n Marion County Tech Center n Mineral County Tech Center n n Musselman High School n n Nitro High School n n Poca High School n n

WYOMING

Cheyenne South High School n n Natrona County High School n n n

Atlee High School n n n Blacksburg High School n n n Broad Run High School n n n Broadway High School n n n Centreville High School n n Chancellor High School n n Chantilly High School n n n Cosby High School n n n Fairfax High School n Fauquier High School n n n George C. Marshall High School n n n Hanover High School n Hidden Valley High School n n n Kempsville High School n King George High School n n n n

n MEMBERSHIP CAMPAIGN n COMMUNITY SERVICE CAMPAIGN n PROMOTIONAL CAMPAIGN n GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN

THRI VE LEVEL CAM PAIGN WI NNERS

NORTH DAKOTA

57


DECA CERTIFIED SCHOOL-BASED ENTERPRISES

Congratulations to the following chapters for earning a DECA SBE Chapter Certification for 2018! To become DECA certified, students reflect upon their work in the SBE through documentation of 10 key business standards and performance indicators from the Business Administration Core, the Marketing Career Cluster and the Merchandising Pathway of National Curriculum Standards. Earning a Gold Certification qualifies students to participate in the exclusive SBE Academy + Competition held annually at DECA’s International Career Development Conference.

ARIZONA

FOOD SERVICE OPERATIONS Cactus Shadows High School n Camelback High School n Centennial High School n Greenway High School n Thunderbird High School n Washington High School n Willow Canyon High School n RETAIL OPERATIONS Desert Mountain High School n Mountain Ridge High School n Perry High School n Pinnacle High School n

ARKANSAS

FOOD SERVICE OPERATIONS El Dorado High School n Harrison High School n RETAIL OPERATIONS Alma High School n Northside High School n

CALIFORNIA FOOD SERVICE OPERATIONS Amador Valley n Stevenson School n

CERTI FIED SCHOOL-BASED EN TERPRISES

IOWA

FOOD SERVICE OPERATIONS Oelwein High School n

IDAHO

FOOD SERVICE OPERATIONS Capital High School n Coeur D’Alene High School n Payette High School, Pirates Cove Concessions n RETAIL OPERATIONS Payette High School, Payette High School Designs n

ILLINOIS

FOOD SERVICE OPERATIONS East Aurora High School n

INDIANA

FOOD SERVICE OPERATIONS Carmel High School, Carmel Cafe n North Side High School n Union City Community High School, The Tee Pee n

RETAIL OPERATIONS Dougherty Valley High School n

RETAIL OPERATIONS Carmel High School, Carmel Market n Union City Community High School, Apache Design n

COLORADO

KANSAS

FOOD SERVICE OPERATIONS Cherokee Trail High School n Douglas County High School n Fort Collins High School n Highlands Ranch High School n Pine Creek High School n

FOOD SERVICE OPERATIONS Lansing High School n Olathe North High School n Washburn Rural High School, Common Grounds n Wichita North High School n Blue Valley High School n

RETAIL OPERATIONS Fossil Ridge High School n

RETAIL OPERATIONS Blue Valley Northwest High School n Blue Valley Southwest High School n Blue Valley West High School n Lansing High School n Leavenworth High School n Washburn Rural High School, WRHS Bank n Washburn Rural High School, The Shack n

CONNECTICUT

58

Northside High School-Warner Robins n South Forsyth High School n Warner Robins High School n West Forsyth High School, West Ink n West Forsyth High School, West Express n

RETAIL OPERATIONS Enfield High School n New Milford High School n Norwich Technical High School n Southington High School n

DELAWARE

RETAIL OPERATIONS Caesar Rodney High School n

FLORIDA

FOOD SERVICE OPERATIONS Booker T. Washington High School n RETAIL OPERATIONS Bartram Trail High School n Buchholz High School n Gainesville High School n Jean Ribault High School n

GEORGIA

FOOD SERVICE OPERATIONS Camden County High School n Chestatee High School n Forsyth Central High School n Lanier High School n North Forsyth High School n North Paulding High School n Peachtree Ridge High School n South Gwinnett High School n Southeast High School n THINC College and Career Academy n Whitewater High School n RETAIL OPERATIONS Chapel Hill High School n Collins Hill High School n Discovery High School n Houston County High School n Lambert High School n Lanier Charter Career Academy n Meadowcreek High School n Mill Creek High School n Mountain View High School n North Gwinnett High School n Northside High School-Columbus n

KENTUCKY

FOOD SERVICE OPERATIONS Taylor County High School n

LOUISIANA

FOOD SERVICE OPERATIONS The Church Academy In Baton Rouge n RETAIL OPERATIONS Walker High School n

MASSACHUSETTS FOOD SERVICE OPERATIONS Apponequet High School n Marshfield High School n Nipmuc Regional High School n Plymouth North High School n Plymouth South High School n

RETAIL OPERATIONS Danvers High School n King Philip Reg. High School n Nashoba Valley Technical High School n Newburyport High School n

MICHIGAN

FOOD SERVICE OPERATIONS Ann Arbor Skyline High School n Berkley High School n Careerline Tech Center n Carlson High School n Farmington High School n Fowlerville High School n Fruitport High School n Garden City High School n Grand Blanc High School n Grand Ledge High School n Greenville High School n Hamtramck High School n Hartland High School n Jenison High School n

Lakeview High School n North Farmington High School, The Northern Edge n Petoskey Career & Tech Ed n Theodore Roosevelt High School n Tuscola Technology Center n Utica Eisenhower High School n RETAIL OPERATIONS Airport High School n Alpena High School n Brighton High School n Dakota High School n Davison High School n Gaylord High School n Gull Lake High School n Harrison High School n Lakeland High School n Lapeer County Edu. & Tech. n Livonia Stevenson High School n Midland Dow High School n Montague High School n North Farmington High School, The Northern Edge 2 n Northville High School n Richmond High School n Rochester Adams High School n Saline Area Schools n Theodore Roosevelt High School n Utica Ford High School n Utica High School n Woodhaven High School/DCTC n

MINNESOTA

FOOD SERVICE OPERATIONS Dassel Cokato High School n Irondale High School n Little Falls Community High School n Richfield High School n RETAIL OPERATIONS Alexandria High School n Elk River High School n Faribault High School n Hopkins Senior High School n Jefferson High School - Bloomington n Lakeville High School n Lakeville South High School n Mounds View High School n Orono High School n Rockford High School n Rogers High School n Sauk Rapids High School n St. Louis Park High School n Tartan High School n Wayzata High School n

MISSOURI

FOOD SERVICE OPERATIONS Boonslick Career And Tech Ed Center n Lee’s Summit High School n Republic High School n Springfield Parkview High School n Waynesville Career Center n Webb City High School n Wentzville Timberland High School n RETAIL OPERATIONS Blue Springs South High School n Carrollton Area Career Center n Liberty North High School n Scott Regional Tech Center n Seymour High School n Springfield Glendale High School n

MISSISSIPPI

RETAIL OPERATIONS Itawamba High School - Marketing n

MONTANA

FOOD SERVICE OPERATIONS Bozeman High School n

NORTH DAKOTA

FOOD SERVICE OPERATIONS Southeast Region Career & Technology Center n RETAIL OPERATIONS Central Cass High School n Grand Forks Central High School n North Valley Career and Technology Center n


FOOD SERVICE OPERATIONS Benson High School n Scottsbluff High School n RETAIL OPERATIONS Millard South High School n Westside High School n

NEW HAMPSHIRE FOOD SERVICE OPERATIONS Hillsboro-Deering High School n Lakes Region Technology Center n Windham High School n

NEW JERSEY

FOOD SERVICE OPERATIONS Highland Park High School, DECA Owls Store n John F. Kennedy High School n Northern Burlington Regional n Ocean Township High School n RETAIL OPERATIONS Abraham Clark High School n Cinnaminson High School n Delsea Regional High School n Highland Park High School, HPHS DECA Store n Hightstown High School n Union City High School n Washington Township High School n

TENNESSEE

FOOD SERVICE OPERATIONS Alcoa High School n Brentwood High School n McGavock High School n Powell High School n Riverdale High School, Coffee Chop n RETAIL OPERATIONS Beech High School n Heritage High School n Riverdale High School, Spear Gearn Station Camp High School n

TEXAS

FOOD SERVICE OPERATIONS Allen High School, The Edge n Ben Barber Innovation Academy n Birdville High School n Clear Lake High School n Elkins High School n Lake Travis High School n Little Elm High School n Poteet High School n Reedy High School n Stephen F. Austin High School n Sunset High School n Travis High School n

FOOD SERVICE OPERATIONS Cibola High School n Eldorado High School n Highland High School n La Cueva High School n Manzano High School n Rio Rancho High School n Sandia High School n

RETAIL OPERATIONS Allen High School, Eagle Edge n Cedar Ridge High School n Clear Creek High School n John Dubiski Career High School n Magnolia High School n Moises Molina High School n Ronald Reagan High School n Round Rock High School n Samuel Clemens High School n The Woodlands College Park High School n

NEVADA

UTAH

NEW MEXICO

RETAIL OPERATIONS Basic Academy of International Studies n

NEW YORK

FOOD SERVICE OPERATIONS Herricks High School n Massapequa High School, Food Distribution n Plainview-Old Bethpage JFK High School n RETAIL OPERATIONS Massapequa High School n Roslyn High School n

OHIO

FOOD SERVICE OPERATIONS Butler Tech-Edgewood High School n Lorain County JVS n Maple Heights High School n Penta- Otsego High School n Port Clinton High School n Saint Marys Memorial High n Vanguard Tech Center n RETAIL OPERATIONS Bucyrus High School I n Butler Tech/Northwest High School n Great Oaks West Clermont High School n Groveport Madison High School n Licking Heights High School n Lima Senior High School I n Massillon Washington High I n Northmont High School n Olentangy Orange High School n Penta Career Center I n

OKLAHOMA

FOOD SERVICE OPERATIONS Edmond-Santa Fe High School n Midwest City High School n

OREGON

FOOD SERVICE OPERATIONS Bend Senior High School, Java Bear n Hermiston High School n Sabin-Schellenberg Center, Baridi Coffee n Sabin-Schellenberg Center, Courtside Convenience Store n Westview High School n Wilson High School n RETAIL OPERATIONS Bend Senior High School, Bear’s Cave n

PENNSYLVANIA FOOD SERVICE OPERATIONS Lehigh DECA n Midd-West High School n

RETAIL OPERATIONS Carlisle DECA n State College Area High School n

SOUTH CAROLINA RETAIL OPERATIONS River Bluff High School n Socastee High School n

FOOD SERVICE OPERATIONS Copper Hills High School n Jordan High School n

VIRGINIA

FOOD SERVICE OPERATIONS Hidden Valley High School n Lake Braddock Secondary n Millbrook High School n Sherando High School n RETAIL OPERATIONS Bayside High School n Blacksburg High School n Briar Woods High School n Broad Run High School n Chantilly High School n Courtland High School n Dinwiddie High School n Dominion High School n Eastern Montgomery High School n Freedom High School-Loudoun n Gar-Field High School n John Champe High School n Kempsville High School n King George High School n Landstown High School n Lee Davis High School n Loudoun County High School n Loudoun Valley High School n Massaponax High School n Oakton High School n Ocean Lakes High School n Orange County High School n Potomac Falls High School n Riverbend High School n Riverside High School n Rock Ridge High School n Stone Bridge High School n T. C. Williams High School n Tuscarora High School 561 n Woodgrove High School n

VERMONT

FOOD SERVICE OPERATIONS Southwest Vermont CDC n

WASHINGTON

FOOD SERVICE OPERATIONS Auburn High School, DECA Fresh n Auburn Mountainview High School n Auburn Riverside High School n Bethel High School n Bonney Lake High School n Burlington Edison High School n Capital High School, The Cougar Den n Cascade High School Leavenworth n Cascade Sr. High School Everett, The Cave n Central Valley High School, DECA Store n Clarkston High School, Bantam Bean n Clarkston High School, DECA Deli n Columbia River High School, Chieftain Trading Post n Curtis High School n Deer Park High School, Jitter-Bucks n Eastlake High School n Eastside Catholic n Emerald Ridge High School n Enumclaw High School n Everett High School n

n GOLD LEVEL n SILVER LEVEL n BRONZE LEVEL

Ferndale High School n Ferris High School, Saxon Shack n Glacier Peak High School, Grizzly Den n Graham Kapowsin High School n Hanford High School n Heritage High School n Highland High School n Inglemoor High School n Issaquah High School n Jackson High School n John R. Rogers High School - Spokane, Mercantile n Kelso High School n Kennewick High School n Kentlake High School n Kentwood High School n King’s High School n Lake Stevens High School, The Cove n Lake Washington High School n Lewis & Clark High School n Lindbergh High School n Mariner High School, Blue Thunder Espresso n Mark Morris High School n Mead Senior High School n Mount Rainier High School n Mount Spokane High School, Cat Pause n Mount Tahoma High School n North Central High School n North Mason High School n Oak Harbor High School n Pasco High School n Pullman High School n Puyallup High School I, The Viking Blend n Quincy High School, The Hutch n Rogers High School - Puyallup n Shadle Park High School n Shelton High School n Shorecrest High School n Shorewood High School n Skyview High School, The Skyview Storm Express n South Kitsap High School n Spanaway Lake High School n Steilacoom High School n Tenino High School n Wenatchee High School n West Valley High School - Yakima n RETAIL OPERATIONS Archbishop Murphy High School n Arlington High School n Auburn High School, A-Town Attire n Capital High School, Cougar Apparel n Cascade Sr. High School Everett, The Pride Shop n Central Valley High School, T-Shirt Shop n Chiawana High School n Columbia River High School n Deer Park High School, Stag Prints n Ferris High School, Saxon Locker n Glacier Peak High School, Grizzly Gear n Grandview High School n John R. Rogers High School - Spokane, Perk n Lake Stevens High School, The Cove Clothing n Lakes High School n Mariner High School, Mariner Super Store n Monroe High School n Mount Spokane High School, Spirit Store n Olympia High School n Puyallup High School I, The Wall n Quincy High School, QHS Press n Richland High School n Skyview High School, Skyview Marketplace n

WISCONSIN

FOOD SERVICE OPERATIONS Badger High School n Bay Port High School, Pirate’s Cove n Brookfield Central High School n DeForest Area High School n Holmen High School n Iola-Scandinavia High School n Madison East High School n Sun Prairie High School n Westosha Central High School n Wisconsin Rapids High School n RETAIL OPERATIONS Appleton North High School n Bay Port High School, Captain’s Closet n Brookfield Central High School n Cambridge High School n Chippewa Falls High School n D. C. Everest High School, DECA Depot n D. C. Everest High School, Everest Expressions n Hamilton Sussex High School n Jefferson High School n Madison LaFollette High School n Madison West High School n McFarland High School n Menomonie High School n New London High School n Slinger High School n Sparta High School n Wausau West High School n West Salem High School n Whitnall High School n Wilmot Union High School n

WYOMING

RETAIL OPERATIONS Natrona County High School n

CERTI FIED SCHOOL-BASED EN TERPRISES

NEBRASKA

59


CHALLENGE WINNERS HIGH SCHOOL CATEGORY THE RUBBER RESTRICTOR

Cindy Tian Kartik Gupta Azariah Seblu River Hill High School, MD

CHALLENGE

CHALLENGE

CHALLENGE

Dishita Sen Ardrey Kell High School, NC

Devanshi Mehta Sharon Yan Vignesh Panchanatham The Harker School, CA

Ermuunzaya Battsengel Graham Kapowsin High School, WA

1ST PLACE

2ND PLACE

Ananya Srikanth Yasmin Azadi Aadit Joshi Washington High School, CA

3RD PLACE

1ST PLACE

2ND PLACE

Courtney Rexroat Makenzie Adams Lansing High School, KS

1ST PLACE

2ND PLACE

Zachary Lewandowski Springdale Har-Ber High School, AR

3RD PLACE

Jack Pullin Dartmouth High School, MA

Dorothy Perillo-Dutton Michael Chen Encinal High School, CA

OUTSTANDING SERVICE AWARDS

AWARD WIN NERS + RECIPI ENTS

LINDA ANDERSEN, Washington MITCHELL BERESA, New York OLGA PLAGIANAKOS, Ontario

60

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HONORARY LIFE AWARD

Honorary Life Membership is the highest award DECA can bestow on an individual. DECA is pleased to present a new member of this distinctive and deserving fellowship.

JIM BROCK | ARKANSAS Jim Brock has demonstrated a lifelong commitment to DECA, contributing 20 years of service to the organization at the international level. His affiliation with the organization began in 1997 as a business marketing teacher and DECA chapter advisor. Jim served in this capacity for five years, inspiring many students and leading several to serve as DECA officers and international competitors. Following his role as a chapter advisor, Jim became the chartered association advisor for Arkansas DECA for the next 14 years. In this role, he coordinated both association and district conferences as well as volunteered at the International Career Development Conference. Under his leadership, Arkansas DECA saw a substantial increase in the quality of its marketing curriculum, the enthusiasm of DECA educators and the success of DECA chapters. His determination and dedication to the organization significantly increased the relevance and stature of DECA in Arkansas. While serving as Arkansas DECA’s chartered association advisor, Jim also took on numerous significant roles with DECA Inc. Jim served two terms as the President of DECA Inc.’s Board of Directors, board liaison on the Secondary Council, member of DECA’s Competitive Events Task Force and board representative to the National Advisory Board. Throughout his service, Jim demonstrated an open-minded, professional leadership style and was always committed to the well-being of DECA Inc. and its stakeholders. Presently, Jim Brock serves as the director of the newly formed Arkansas CTSO Student Leadership Center where he manages the finances and conference activities for several career and student technical organizations (CTSOs). In this new role, he continues to selflessly advocate for DECA at yet another level.

PAST HONORARY LIFE RECIPIENTS 1954

Robert V. Mullen

1958

George M. Stone Amanda A. Thomas

1967

Donovan Armstrong Louise Bernard George A. Scott

1968

James A. Dorsey

1969

1960

William F. McCurdy

1961

Eugene L. Dorr Earl P. Tregilgus

Brice W. Cecil James Cash Penney Edward J. Condon John W. Edgerton L. T. White

1962

Harry W. Ketchum Hugh E. Muncy James H. Pearson

1970 1971

Harry A. Applegate M.J. DeBenning Helen B. O’Donnell G. Henry Richert

1977

Oswald M. Hager Anacile Riggs Kurth H. Naylor Fitzhugh

1978

Vera Pearl Tisdale Reno S. Knouse

1979

Lester B. Kesterson David A. Thompson Merlin Wayne Kampfer

1980

Ted Best

1981

Clayton Riley

1982

1972

H.E. “Red” Ruppert

1973

Blanche M. Curran Paul C. Bennewitz

1963

H.D. Shotwell K. Otto Logan

1964

Etta M. Dorn T. R. Petty Evangeline H. Watson

1965

T. Carl Brown Al N. Seares

Norris D. Young Mary K. Klaurens

Theron Moss

William M. Crisp E.D. Peeler

Walter B. Anderson Theodore G. Plumb John B. Pope John G. Byler Paul H. Valentine John A. Beaumont Marguerite Loos J.C. Lynd

1966

M.D. Mobley

1974

1975

1976

Mildred L. Jackson Lucy C. Crawford Elaine R. Pitts Lowell A. Burkett

1983

1984

Warren G. Meyer Keiji Okano

1988

Kenneth W. Smith

1989

Loris C. Lorenzi

2000

1990

Philip Scheel Robert Wolff

1991

Michael D. Bass Albert Dominic Corey

1992

Adrian Barrow Dr. Marcella Norwood

Todd Sagraves Berry Sullivan John Blalock Fred Rexus Dr. Frederick L. Williford

1993

John E. Elias David J. Redding

1994

Elinor F. Burgess Edgar L. Fleming Harold Rowen

1995

Jack T. Humbert Edwin L. Nelson

1996

1985

James R. Bowers

1986

Marie J. Burbach Nina L. Gaskin

1987

Sissy Long Jeannette Siegel

J. W. Weatherford Mae J. Laatsch

1999

Carl L. Grunander Thomas E. Hill

2001

2002

2003

Helen Dorsey Emmett Eary Jack Rose

2008

Chuck Blood Raymond Gormley Richard Mangini Pam McKenney David Starr

2009

Gregg Christensen Ken DiSaia Dr. Julie Lyman

2010

Gary Colvin Pat DiPlacido Jim King Curtis Youngman

2011

2004

Tina L. Durham Glenice Hall Michael Marchetti

2005

Roger Cartee Shirlee Kyle Everett D. Vaughan

Carol Borskey Tim Coffey Rick Giudicessi Hunt Hawkins Dr. Gene Reed

2006

1997

Dr. James Gleason Priscilla McCalla

1998

Kristin Crowe Louis Kaminski Dr. Kathy Walton

2007

2012

2013

Marsha Bock Tim Gilmore

2014

Dr. Edward L. Davis

2015

Mary Ellen Colella Roger Glenn Dave Wait

HONORARY LIF E AWARD

1951

Charles E. Boyd

61


Life moves pretty fast - one day you’re a freshman just beginning your high school journey and the next thing you know you’re standing in line waiting to receive your diploma and walk across that stage. Are you READY FOR IT? Are you ready for college? Deciding what major to pursue, working on group projects and delivering presentations to your professors and peers? Are you ready for your career? Knowing what career paths interest you the most, going on interviews and networking with business professionals? Are you ready for the rest of your life? Juggling assignments, leading teams and making tough decisions every day that impact those around you? Thanks to DECA, you’re READY FOR IT. You’re ready to pursue the major you know you’ll enjoy because you’ve already experienced industries like marketing, finance, business administration and hospitality. You’re ready to get your dream job because after a DECA role-play, a job interview is a walk in the park. You’re ready to lead a team to success because you’ve already been a chapter or association leader. You’re ready to take on any challenges life throws your way because you were a DECA member. If you want to prepare yourself for a future filled with opportunities and achievements, then you’re ready to join DECA. So, the question is, are you READY FOR IT?

2018-2019 PREVIEW


EMERGING LEADER SUMMIT

CONFERENCE DATES

NEW YORK EXPERIENCE

INNOVATIONS +

ENTREPRENEURSHIP CONFERENCE

CHICAGO JULY 7-9, 2018

BALTIMORE NOVEMBER 16-18, 2018

deca.org/els

deca.org/iec

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

NEW YORK CITY

NOVEMBER 28-DECEMBER 1, 2018 DECEMBER 5-8, 2018 deca.org/nye

SPORTS +

ENTERTAINMENT MARKETING CONFERENCE

ORLANDO

JANUARY/FEBRUARY 2019 deca.org/sem

ORLANDO APRIL 27-30, 2019 deca.org/icdc


ANAHEIM, CALIFORNIA | NOVEMBER 15-17 | DECAWRLC.ORG

DECA

X-Celerate

Detroit Nov. 16 -18 NOVEMBER 16-18

2018

Central Region Leadership Conference

WWW.DECA.ORG/POWER

BALTIMORE


ONCE YOU LEAD AS AN ARMY OFFICER, LEADING A FORTUNE 500 IS NO SWEAT.

Becoming an Army officer allows you to empower and inspire strength in others. When you lead Soldiers, you gain the strength to lead in life. What’s the best way to get there? Army ROTC. Available at more than 1,100 colleges nationwide, it gives you unmatched personal development while offering great benefits like advanced career training, opportunities for scholarships and the chance to be commissioned as an officer upon the completion of ROTC courses. Many of today’s public and private sector leaders in management, business, science, engineering, technology and other fields got their start with Army ROTC. Discover how Army ROTC can give you a strong foundation for proven success in life.

Visit http://www.goarmy.com/rotc or call 1-888-550-ARMY (2769). Booth number 309 onsite at DECA ICDC

©2018. Paid for by the United States Army. All rights reserved.


Connecting Students to Their Dreams Mentors help students find their passions and achieve success. At AT&T, we are using the power of our network – both our employees and our technology—to provide mentoring to students and to build the workforce of the future. www.att.com/aspire

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2018 ICDC Program  

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