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Choose a topic that has everything to do with your business. That way your marketing efforts will double by focusing on marketing both your business and the guide. Can the guide be an overview of the topic you are promoting? Or will it need to focus on one specific aspect of something you know is the biggest moneymaker in your business?
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You can start with an overview guide that addresses some of the generalities of your topic.
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If your overview is too large, take a look at how you can break it up into more specialized subjects.
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Create separate guides out of your specialized subjects, including your general overview guide.
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Specialized guides can be constructed so that they could be used together later on for a book.
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Each guide could represent one chapter of information that could be expanded upon for a book. 7
Reworking your guide will provide the opportunity to send something fresh to your clients. Reworking the guide will also offer another source of income for your business.
Some Points to Consider
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Would a large business, association, or organization find your book useful to distribute through their offices to their clients or members?
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Leave room on the cover at the bottom for a large business or organization to personalize your guide with their information.
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If you use public speaking as a marketing strategy, publish Guru Pocket Guides covering each of the topics about which you speak.
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Ask yourself, what can people learn from you that will help make their lives easier?
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List the many ways your expertise, your information is beneficial or helpful to your reader? 8