Publish and Grow Rich A Guru Pocket Guide
Introduction Are you an expert in your field? Do you have important information you want to share with your clients? Can you make their lives: easier? happier? less stressful? more fulfilling? Can you help them: make more money? lose weight? make something? learn something? You have information and this is the time to share it. Itâ€™s the information age, and you are an expert, one who should share your expertise with others. Guru Pocket Guides will help market your business for you! Think about all the areas in which you are an expert. Selling all that information in the form of Guru Pocket Guides can be a successful strategy in your marketing plan.
Why would I need a Guru Pocket Guide?
Guru Pocket Guides lend credibility to your business.
They share valuable information with your reader.
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You can leave them behind with your client as value added. Guides can be sold creating more income for your business.
Deliver your Guru Pocket Guide over the internet by creating an e-document.
Guru Pocket Guides are a perfect strategy for your marketing plan.
Guides convey your expertise, while they share valuable information with the reader, your potential client.
Printed Guru Pocket Guides can be offered in a printed form and fit into a business size envelope for easy mailing. 2
How can I use a Guru Pocket Guide?
Guru Pocket Guides are inexpensive to produce and can be a first step towards even bigger and better projects.
What is a Guru Pocket Guide?
A Guru Pocket Guide is laid out on an 8.5 X 11 size paper, as a landscape versus portrait setting.
Each printed side has two guide pages on it. The paper folded in half, saddle stitched (stapled) and then the ends are trimmed to 3.5” by 8”, which fits into a size 10 business envelope.
A guide should have a minimum of 16 guide pages plus the cover. Typically a Guru Pocket Guide: educates a target audience with tips, techniques, or strategies. Guru Pocket Guides have a simple design, with minimal graphics, photos, and colors. Guru Pocket Guides measures 3 ½" x 8 ½". Guru Pocket Guides are typically 16 to 24 pages.
Send it to your clients at the end of the year as a thank you gift.
You can send your Guru Pocket Guide out periodically to keep in touch with your clients.
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Offer as a thank-you for a productive sales appointment. Give a free guide with a purchase from your business. Pass this guide out as a gift at your industry’s trade shows.
Give a guide as an incentive for providing feedback to you about your business.
Attach an e guide in an electronic mailing of your invoices, as a thank you for their business.
Package an e guide with an electronic product you sell, as value-added for your business. 3
Deliver a guide to the first â€œXâ€? number of people entering a drawing or stopping by your store.
Guides distinguish you from, and place you a cut above your business competitors.
Provide copies of an e guide to people and organizations that can refer business to you.
Give this guide as a gift to new members of your networking group.
Mail your Guru Pocket Guide to individuals and companies who can refer business to you.
Include this guide with the information you send out about your organization or company.
Guides keep your company name and message in front of your clients and prospects.
Guru Pocket Guides work to increase the frequency, volume, and quality of your sales.
Guides present your company as one that genuinely cares about their customers. 5
They become a cost-effective marketing tool for you.
Content of guides can be revised and reworked to develop additional Guru titles.
Make a list of topics about which you are very passionate. Give yourself five minutes to list topics and their potential titles.
Start to list tips under each of the topics you listed. Just keep writing. Youâ€™ll be looking them over later.
Look at your tips. Can they be organized under a few headings? If so, consider adding a table of contents and page numbers to your guide.
Consider that your guide should have a two-fold function. Not only a marketing or promotion piece for your current business, but also an income stream unto itself. 6
Choose a topic that has everything to do with your business. That way your marketing efforts will double by focusing on marketing both your business and the guide. Can the guide be an overview of the topic you are promoting? Or will it need to focus on one specific aspect of something you know is the biggest moneymaker in your business?
You can start with an overview guide that addresses some of the generalities of your topic.
If your overview is too large, take a look at how you can break it up into more specialized subjects.
Create separate guides out of your specialized subjects, including your general overview guide.
Specialized guides can be constructed so that they could be used together later on for a book.
Each guide could represent one chapter of information that could be expanded upon for a book. 7
Reworking your guide will provide the opportunity to send something fresh to your clients. Reworking the guide will also offer another source of income for your business.
Some Points to Consider
Would a large business, association, or organization find your book useful to distribute through their offices to their clients or members?
Leave room on the cover at the bottom for a large business or organization to personalize your guide with their information.
If you use public speaking as a marketing strategy, publish Guru Pocket Guides covering each of the topics about which you speak.
Ask yourself, what can people learn from you that will help make their lives easier?
List the many ways your expertise, your information is beneficial or helpful to your reader? 8
Who, besides your reader, could benefit from your material?
What about your vendors whose business activities can profit by distributing your contents?
How easily and quickly can your reader implement your suggestions into their lives?
Look for complimentary products that would interest your clients.
The content of a Guru Pocket Guide can be created from a newsletter that is part of your ongoing world, or from sound bites you continually share with clients, audiences or anyone who will listen.
Size and Structure of Content
Present your content in short, pointed, 'bullet' style format.
Write your content as tips instead of a longer narrative. Your readers will be drawn to the material faster when it is presented as ‘sound bites’ rather than paragraphs. 9
Group the tips in sub-categories of 10-12 tips so the reader sees small, approachable groups of information as they open any page of the booklet.
Use a type size that accommodates the ever-increasing numbers of Baby Boomers who now reach for their reading glasses.
A small type size can be an instant discouragement to someone who would find your material to be just what they need.
Your Guru Pocket Guide size should be approximately 3.5" x 8.5", fitting into a #10 size business envelope.
That size is vastly more flexible for selling both single copies and large quantities. It is far superior to 5.5" x 8.5" (catalog size), in use, production, and shipping costs.
Keep your guide in the range of 1620 interior pages, with a maximum of 24 pages if you really must.
With “print on demand” becoming so economical, you no longer need to print 500 to 1,000 copies. 10
Keep your first print run conservative so you can make any corrections that slip past even the best proof readers.
Here are some examples! Make money ............... 101 Ways to ........
Find five pairs of eyes you can ask to proofread your copy. They will find the errors you missed.
..... Tips for ...........
7 Steps to.................
Graphics should be used at minimum. If you do use them, they should be black and white.
Titles That Create Magic !
Advertisers use a formula to gain attention and create desire in the buyers mind. A I D A
-Attention -Interest -Desire -Action
25 Secrets of Successful.............
Discover the 7 Essential Elements that Guarantee ......... How to Make Your ................. Dreams Come True How to Turn ....................... into ......... 25 Tips for Mastering the Art of ........... 101 Ways to Get More from Your ....... 25 No-Fail Strategies for ...........
Titles that have an emotional appeal and solve a common problem tend to do extremely well.
25 Ways to Keep Your ........... Dreams Alive
10 Ways to Jump-Start Your .......
A title that tends to do well is what is known as the teaser title. For example:
25 Tips to Jump-Start Your .........
25 Questions You Must Ask When You're ...........
â€œWhat your............isn't telling youâ€? 11
When a certain number of tips are specified in the title ensure that the stated number of tips, or more, are included. Now what? Marketing Your Business with Your Guru Pocket Guide
Take your guide everywhere you go. You never know when an opportunity will present itself.
If you are selling your guides, mark one as a “sample:” and place it on the networking table at the networking events you attend.
Find associations that have some common areas of interest with your business. Approach them about purchasing a quantity of your guides for distribution to their members.
Make sure to leave room on the lower third of your cover so associations can personalize with their association information.
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Offer a discount for large orders of your Guru Pocket Guide. Use your guide as a “give away” in a networking raffle for publicity.
Use your guides to gather names for your business database. You can offer a guide to anyone who gives you their business card.
Follow up by sending a printed guide or an e guide the next day. You may want to ask permission to place their name on your e-mail list so you can send them updates.
Use your Guru Pocket Guide in your marketing material that you send out to prospective clients. Remember your guide gives you and your business additional credibility.
Send your guide with a cover letter to all the local media outlets to entice them to interview you about your business.
Sell your Guru Pocket Guide on your website. Bundle it with other guides and offer as a package.
Take some of your tips and use them on other specialty items, such as mugs, t-shirts, mouse pads, post-its, and much more.
Make a list of your tips on a letter sized sheet of paper, then laminate it to sell as a “quick reference/tip” guide. 14
Use your guide in a direct mail campaign for your business.
Publish and Grow Rich A Guru Pocket Guide
Offer an e version of your guide on your business web site.
Where do I go from here?
Review your guide? Is it time for an expanded version of two or three of your guideâ€™s headings?
Look at your list of topics. Is there a complimentary topic that would work well as itâ€™s own guide?
Magic In Words 760.729.6647 email@example.com http://www.magicinwords.com
New and/or revised Guru Pocket Guides can be created and used all over again as new, fresh material you know your client will be interested in.
Electronic versions can be created from your printed guides. These can be attached to e-mails or available as downloads on your business web site. Now you are ready pound the keyboard and use the magic in words to create guides for your business. Guru Pocket Guides will give credibility to you and your business, will market your business for you, and set you well on your way to publishing and growing rich. Have fun! 15
Other publications include: ABCs of the Internet (an internet primer) The Ez of Internet Marketing Email, Ezines, Etc. The Magic of Words Kindness