Google Ads!!

Brief on Google Ads and its Average Position Metric!!

What is Google Ads? Google Ads is a pay-per-click (PPC) advertising platform also known as Google Adwords. It is Google's advertising system in which promoters charge on particular keywords in order for their clickable advertisements to seem in Google's search results.

Since promoters have to pay for these clicks and this is how Google makes money from search. The Google Search Network permits us to show our ads to users who are actively seeking for the keywords that you have chosen.

Does Google Ads work? Depending on the competitiveness of the keywords that you are bidding for and the relevance of that keyword to real changes for the company, Ads may or may not work for the business.

But, Google AdWords or Ads is very greatly adequate for so many kinds of Businesses, as long as they don't waste their money on the wrong keywords or write weak low Click through rate (CTR) Ads.

With the time, Google Ads also updates its Ad policy and we have to know all that updates policy. One more thing that Google is planning for the retreat their one of the metrics which is Average Position Metric. It is one Google metrics that have been assisting us from long time.

What is the Average Position Metric?

A statistic that represents how your ad typically rated or ranked against other ads.

This rank determined in which order ads appear on the page. An average position of 1-4 is on the first page.

The Ad position is determined by Ad rank which is a score that Google estimates based on your bid and your quality score. This method allows Google to pay promoters with a good ad position because of the quality ads, keywords and landing pages, rather than who has the highest bids.

This is the formula for calculating Ad Rank: Ad Rank = Quality Score * Max CPM

New replacements of Average Position Metric:There are many thinking as to why Google is switching the Average Position Metric from Google Ads. Google themselves explained that this metric is not useful anymore and there are also much better metrics are available. With the help of these metrics, your ads will be reviewed on the basis of trade’s production and search engine results page results.

Here are the replacement of Average Position Metric as follows:ďƒ˜ Top Impression Rate This metric is measured in Percentage. This metric is calculated as, the number of impressions you have received in the absolute top location divided by the total number of impressions.

ďƒ˜ Top Impression Share This metric is calculated as, the number of times your ad is appeared over regular search data as against the total number of time your advertisement was adequate to grow up.

For More Details Visit the Link:https://www.poweradspy.io/blog/ bidding-adieu-to-the-averageposition-metric/