BTEC Level 3 Diploma in Creative Media Production UNIT 30: Advertisement Production for Television LO1 Assignment No. 1. Title: Analysing Television Adverts Date Set:
September 2014
Date Due:
7th January 2014
Assessor:
Deb Lemmer
Learner:
Rationale: Advertising is all around us and is integral to everyday life. It is one of the largest sectors of the media industry, adverts being presented in a wide range of media such as television, film, radio, magazines, posters, billboards, the press, and the internet. Some television advertisements are so effective and memorable that they become classics and part of the cultural background for a whole generation of viewers. Television is used to market almost every product one can imagine from everyday consumables, like washing powder, to extravagant sports cars, whilst some advertisements promote a service such as insurance, banking or vehicle breakdown cover. Television advertising has become more and more sophisticated, utilising the very latest digital production techniques. Content and style can be simple or complex, using traditional narrative structures or less obvious surrealist imagery, and messages can be overt or understated. There seems to be no single approach which can be said to be more effective than another. This assignment considers how advertisements are structured, how they try to work and how persuasive messages can be constructed. Understanding these things will create a firm basis on which to plan the production of advertisements for television, as well as enabling you to become more discerning consumers. Through research and analysis, you will need to examine advertising production and explore the relationship between audience, medium