Solution Manual for Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th by Keller
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Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Product details
Publisher : Pearson; 4th edition (August 10, 2012)
Language : English
Hardcover : 608 pages
ISBN-10 : 0132664259
ISBN-13 : 978-0132664257
Item Weight : 3.02 pounds
Dimensions : 10.9 x 8.5 x 1 inches
Best Sellers Rank: #728,353 in Books