PET RESCUE: The “Ultimutt” SURVIVAL Kit An Erina based business and leader in first aid innovation, SURVIVAL, has tapped into its animal instinct, launching a radical new Pet First Aid KIT, the latest must have pet product for everyday and emergency use. We Aussies love our pets and, with over 29 million pets in Australia, there are officially more pets than people, with nearly 2/3 of all households having an animal companion. With a fresh wave of pet culture sweeping the nation since the Covid-19 pandemic struck and, drawing from their own insight as self confessed pet lovers, the team at SURVIVAL are fulfilling their mission to ensure every member of the family is safe and protected.
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CEO Mike Tyrrell, explains the inspiration behind the Pet First Aid Kit and how pets can be life saving for people, especially in these tumultuous times. “Pets play a vital role in our health, social life, and overall sense of well being, providing a great deal of emotional comfort for their owners,” says Mike. “As a country, we have one of the highest rates of pet ownership in the world, with more Australian households living with a dog and/or cat than with a child, and collectively investing over $2.6 billion on veterinary services each year. “Like us, our pets can suffer from illness and injuries anytime and anywhere, with some of the most common pet emergencies being bleeding cuts and wounds,
tick paralysis and bone fractures from car strikes. “Just like we have a basic first aid kit to bandage a cut, or tweeze out a nasty splinter, our pets also need their own everyday safety equipment – and while
