AWARDS SEASON 2025-2026
DEADLINE AT-A-GLANCE
DEADLINE SOCIAL REACH
3.3M
Social Media Followers
(Facebook/Instagram/Threads/X/TikTok/LinkedIn/YouTube/Tumblr)
638M
Video/Reel (Instagram/TikTok/Facebook/X)Plays
ENGAGEMENTS Includes likes, shares, clicks, comments
CONTENDERS FILM
2025 - 2026 Events Schedule
Contenders Film: London
October 11, In-Person
Contenders Film: Los Angeles
November 15, In-Person
Contenders Film: International
December 6, Virtual Contenders Film: Documentary
December 7, Virtual
Contenders Film: The Nominees
February 2026, Virtual
NEW TO 2025! Contenders LA
• NEW Venue
• NEW: Dedicated post-event eblast with one edited video, per panel
• NEW: Panels edited into a featured screening promoted on Deadline as a virtual screening following the event.
• 15-minute panels
• Social clips of each panel
Format
(London, International, Documentary, Nominees)
• 15-minute panel
• Dedicated article and eblast day of event
• Post-event newsletters
• Full Page in AwardsLine
• :30 Social video of panels posted to Deadline social channels
• Custom Activations i.e. Costume & Wardrobe Exbibit
Live Sponsorship Opportunities
• Breakfast, lunch or cocktail reception
• Program guide and e-schedule
• Greenroom sponsorship (Exclusivity per category)
• Media Sponsorship Opportunities
• Contenders Run of Show
• Contenders Post Show Digital Package
SOUND & SCREEN
Highlighting original music from Film, Sound & Screen is a musical showcase that spotlights the composers and songwriters from the season’s award-contending films.
NOVEMBER 5
DATE ROYCE HALL, UCLA
LOCATION Format
• 15-minute panel
• Dedicated article and eblast day of event
• Post-event roundup newsletters
• Full Page in AwardsLine
• :30 Social video of panels posted to Deadline social channels
Live Sponsorship Opportunities
• Event Pre-Reception
• Event Program Guide & Digital Schedule
• Green Room Sponsorship
37K
EVENTS
SCREENING SERIES
Virtual or In-Person
Deadline’s bespoke screening series features the season’s most buzzed about films. Moderated by Deadline editors and featuring your directors and top talent. Events available for any audience size!
MEDIA PARTNERSHIPS
Partner with Deadline on our client led events. We provide the moderator, recap article and eBlast.
DEADLINE LIVE
Expanding our popular podcast and video franchises to live events, featuring talent from your film.
Crew Call
Anthony D’Alessandro focuses on below-the-line categories.
Behind The Lens
Pete Hammond goes behindthe-scenes with directors and producers.
The Actor’s Side
Pete Hammond sits down with top talent to discuss their noteable performances.
RaMell Ross, Ethan Herisse, and Brandon Wilson
DEADLINE GRAND TOUR
THE INTERNATIONAL VOTER MATTERS
With nearly one in FIVE Oscar voters and an increasing number of other entertainment guild members now residing outside the U.S., international audiences have a significant influence around the conversation—and results—of the awards season.
Deadline’s International Grand Tour is a customized solution designed to reach these crucial voters where they live and cast their vote. This premium screening series delivers exclusive, in-person events in major global awards markets during the height of Oscar season.
Fully customizable package
Includes:
• Venue coordination
• Custom event branding & targeted marketing
• Event invitation creation
• On-site logistics
• Talent handling
• Deadline moderated Q&A
• Hosted reception
• Editorial coverage
• Onsite social posts International Markets:
• London
• Paris
• Rome
• Copenhagen
BACKSTAGE & ON THE GO
Backstage
NEW! This social first media partnership takes Deadline’s followers and digital audience backstage at your FYC events. Unique and exclusive access that is engaging and high impact.
Includes:
• (1) 5-min “Backstage” video cut
• (1) Editorial writeup
• (1) FYC Event Eblast
• Teaser social promotions
• Campaign launch social promotions
On The Go
Set against the backdrop of your industry activations—from annual showcases highlighting Awards Season films and series to an FYC screening and panel—this social-driven video series spotlights your talent as they share which movie they’d remake, who they’d most like to work with next, and entertaining behind-the-scenes anecdotes from the making of your featured film.
Includes:
• (1) On The Go video, per event
• Video posted to Deadline social channels
• (1) On The Go editorial recap on Deadline, includes video link embed
• (1) eBlast per On The Go video, includes link to On The Go recap article
• Co-branded On The Go email header
• (1) Morning Rush editorial inclusion linking out to the video article page
MOTION COVER
NEW! Introducing Deadline’s motion covers, an editorially supported photo and video shoot of your project’s talent accompanied by an in-depth interview that creates a rich, multidimensional narrative for your project.
Includes
Photo shoot & video interview
Featured on Deadline homepage
Featured on Deadline’s Awards hub
Article page with video interview from the shoot
Digital Issue Alert
Social promotions
Native ad drivers
Mikey Madison and Sean Baker
CUSTOM CONTENT
Deadline Insider features custom-created articles and video interviews, all shared with Deadline readers to bring content to life.
Deadline’s Partner Content
Deadline’s Partner Content Program engages directly with our influential audience and highlights specific concepts on what sets your series or film apart.
The Back Story
Making of the series or film
Behind the Vision
Highlighting the crafts
The Drawing Board
Animation
Truth Tellers
Documentary
The Art of Performance
Acting
Includes
• Custom article to run on Deadline’s homepage river
• 100% SOV roadblock of your article page
• Dedicated eBlast
• Native Ad drivers
• Three promotional social posts Custom
Nicholas Hoult
EBLASTS & NEWSLETTERS
Includes Content-Specific Emails and Breaking News Alerts
Festival
In Focus
• Coincides with festival dates
• 25% Open Rate
Festival/Market Diaries
Animation Annex
• Wednesdays + Thursdays
• 26% Open Rate
AwardsLine
Digital Issue Alerts
• Tuesdays + Wednesdays
• 30% Open Rate
Awards Watch (Awards News)
• Mondays + Thursdays
• 29% Open Rate
BAFTA Preview
• Varies according to BAFTA dates
• 23% Open Rate
Box Office Alert
+ CP APRB
• Monday - Friday
• 32% Open Rate
Breaking News Alert
• Monday - Sunday
• 26% Open Rate
Comedy Means Business
• Mondays
• 35% Open Rate
Crew Call
• Wednesdays
• 24% Open Rate
Doc Bloc
• Mondays + Thursdays
• 27% Open Rate
Festival Alert (branded per festival)
• Monday - Sunday
• 18% Open Rate
• Monday - Sunday
• 37% Open Rate
FYC Advertorial
• Monday - Sunday
• 37% Open Rate
International
Box Office Alert + CP APRB
• Monday - Friday
• 30% Open Rate
International Insider
• Fridays
• 30% Open Rate
Market In Focus
• Coincides with market dates
• 25% Open Rate Morning Rush
• Monday - Friday
• 35% Open Rate
Pete Hammond’s Awards Watch
• Tuesdays
• 24% Open Rate
Pete Hammond’s Notes on the Season
• Fridays
• 30% Open Rate
Season of Streaming
• Mondays
• 12% Open Rate
Short Cuts
• Wednesdays
• 14% Open Rate
TechLine
• Deploys when sold
• 34% Open Rate
Tune-In Advertorial
• Monday - Sunday
• 37% Open Rate
84%
Subscribe to Deadline Alerts/ Newsletters 83% Access Deadline Via Alerts/ Newsletters
Custom Emails Available
AWARDSLINE OVERVIEW
Deadline’s awards magazine, AwardsLine, shines a light on awards season’s most talked about films and series. Each edition looks at the visionaries, breakout stars, below-the-line teams, and most importantly, the stories told that have captivated audiences worldwide.
Distributed at entertainment guilds, PR and production offices, as well as mailed to industry professionals, Deadline events, and key events such as the Cannes Film Festival and the Upfronts.
FULL-SIZE ISSUES
MIPCOM Issue
OCTOBER 13, 2025
Ad Close: 09/23
Ad Creative Due: 09/23
Digital Issue Alerts: 10/13, 10/14,10/15, 10/16
AwardsLine Oscar
Preview Issue
DECEMBER 3, 2025
Ad Close: 11/17
Ad Deadline: 11/24
Digital Issue Alerts: 12/3, 12/4, 12/5, 12/8
Disruptors Issue
MAY 2026
Ad Close: April 2026
Ad Deadline: May 2026
Digital Issue Alerts: TBA
EVENT GUIDES
Contenders Film: London
OCTOBER 11, 2025
Ad Close: 09/25
Ad Deadline: 10/01
Digital Issue Alerts: 10/10, 10/11
Sound & Screen: Film
NOVEMBER 5, 2025
Ad Close: 10/20
Ad Deadline: 10/27
Digital Issue Alerts: 11/4, 11/5
Contenders Film: Los Angeles
NOVEMBER 15, 2025
Ad Close: 10/30
Ad Deadline: 11/06
Contenders Film: International
DECEMBER 6, 2025
Ad Close: 11/25
Ad Deadline: 12/2
Digital Issue Alerts: 12/5, 12/6
Contenders Film: Documentary
DECEMBER 7, 2025
Ad Close: 11/25
Ad Deadline: 12/2
Digital Issue Alerts: 12/6, 12/7
Contenders Film: The Nominees
FEBRUARY 2026
Ad Close: Jan 2026
Ad Deadline: Jan 2026
Digital Issue Alerts: TBA
GOLD DERBY
25th Anniversary
Since its launch, Gold Derby has solidified its role as an essential resource for industry professionals, offering insights into how TV series and films measure up in the competitive awards landscape. Its rankings serve as a reliable barometer of the season, with frequent updates capturing shifts in sentiment both before and during voting periods. As a trusted hub for accurate predictions, Gold Derby has become the go-to destination for voters seeking expert guidance.
4.1M
1.1M
Avg Monthly Page Views
Avg Monthly Unique Visitors
3:00 Time Spent On Site
157K Social Media Followers (Facebook/X/Instagram/YouTube/LinkedIn)
GOLD DERBY’S AUDIENCE
87% 98%
Turn To Gold Derby For Box Office, Awards Season and Film/TV News
96%
Are Most Interested In The Oscar Race
6.2
Agree Gold Derby Is The Definitive Source For Film and Television Awards Predictions and Odds
70% Years Engaging With Gold Derby
Of Gold Derby’s Audience Read Our Awards Experts Predictions
Anthony Robles, Jharrel Jerome, William Goldenberg, and Judy Robles
EVENTS AND PODCAST 89
Nominations garnered for Gold Derby’s film panels
Event Offerings for Awards Season
MTE Spotlight
Individual + separate group discussion with designers, editors and other crafts creators working behind the camera while making various films or docs.
Making Of
The stars, directors, producers and artists of great series in awards consideration reveal what goes on behind the scenes.
Dream Team
Bringing together two key members from the cast and crew, we delve into their collaborative journey, revealing how their unique partnership helped forge the ultimate dream team and brought the series to life.
Named one of the five best podcasts for Hollywood’s awards season by the New York Times – Gold Derby editors track the ups and downs of awards season from the Oscars to the Emmys, providing smart analysis, informed predictions, and insider knowledge into every facet of the race.
Derby
Magazine (upcoming issues):
DEADLINE RATE CARD
Video/Podcast/Partner Content
GOLD DERBY RATE CARD
RULES OF ENGAGEMENT
HOMEPAGES ON DEADLINE
• 50% SOV during voting windows + 10 days prior to voting
• 50% SOV on nomination day
• Sold at definite % SOV and not by impressions
ARTICLE PAGES ON ALL SITES
• Article Pages are sold as definite % SOV and not by impressions
BREAKING NEWS ALERTS ON ALL SITES
• 50% SOV during voting windows + 10 days prior to voting
• 50% SOV on nomination day
• Sold at definite % SOV and not by impressions
ARTICLE PAGE INTERSTITIAL + PRESTITIAL
• 50% SOV during voting windows + 10 days prior to voting
• 50% SOV on nomination day
• Sold at definite % SOV and not by impressions
PREMIUM 50% SOV DATES
(For Deadline Homepage RB, Deadline BNA, Deadline Interstitial/Prestitial, and Gold Derby BNA.)
• Phase 1 balloting + 10-days prior:
• 11/25 - 12/4 Golden Globes
• 12/15 - 1/4 SAG
• 1/12 - 1/16 Oscar
• Nomination Day + 10-days prior:
• 12/8 Golden Globes
• 1/7 SAG
• 1/22 Oscar
• Phase 2 balloting + 10-days prior:
• 12/19 -1/3 Golden Globes
• 1/14 - 2/27 SAG
• 2/26 - 3/5 Oscar
• MAKE GOODS FOR UNDERDELIVERIES
• All inventory is sold as definite % SOV and not by impressions.
• All impressions are estimates. No make goods will be offered.
RM ASSETS
• Built by advertisers and fees covered by advertisers
SATURDAYS/SUNDAYS
• Sat/Sun accounts for one day of traffic
CANCELLATION POLICIES
• Inventory booked with an Insertion Order is firm and non-cancellable
• Inventory booked via challenge is firm and non-cancellable
AD ROTATION
• 100% SOV offers 4 separate creative rotations per flight
• 50% SOV offers 2 separate creative rotations per flight
• 40% SOV offers 4 separate creative rotations per flight
• 20% SOV offers 2 separate creative rotations per flight
IMPRESSIONS
• Impressions on Deadline and Gold Derby are based globally
• Non CCPA + GDPR compliance will affect impression delivery
• Holidays may affect impressions
MEDIA KEY
DATES
(Please note the below is for inventory 11/20 and after.)
• 10/6: FYC media wish lists & budgets due.
• Upfront partners may also send Phase 2 wish lists.
• *Holds should be within +/- 20% of estimated budgets.
• 10/17: Media plans sent to partners
• 10/27: Partner IO due date (anything not locked in with an IO will be released by EOD)
CONTENDERS and SOUND & SCREEN EVENTS
(* Sold ‘first come, first served’.)
• 9/15: IO due date for Contenders London (in-person event on 10/11)
• 10/6: IO due date for Sound & Screen (in-person event on 11/5)
• 10/14: IO due date for Contenders LA (in-person event on 11/15)
FORTHCOMING: Contenders Documentary and/or International (virtual event)
MEDIA INVENTORY CHALLENGES
• 10/20: Upfront partners, only, can challenge
• 10/23: Non-Upfront partners can challenge
CREATIVE
GUIDELINES
• Ad units that run above the fold cannot have competitor quotes featured in ad creative. A single quote from a separate trade site will not be approved to run; however, we can accommodate quotes from other publications if there’s more than one quote.
• If creative materials are received late we cannot guarantee test pages.
• If creative materials are received later than 72-hours prior to launch, ad rotations will be cut in half.
• FYC Advertorials - We are NOT able to accommodate clickthrough links to other media sites. Creative changes 24 hours prior to publication. All text changes must be in by stated deadlines or will not be guaranteed.
VIRTUAL SCREENING SERIES
• All events are paid in advance and we ask for 10 days - 2 weeks to promote.
• Clients may request a moderator although we cannot guarantee availability. If we cannot accommodate the request, the Deadline editorial team will provide the most appropriate moderator for the show/film.
• Certain Deadline moderators require an extra fee
MINIMUM SPENDS AND REQUIREMENTS
• Minimums may apply to be eligible for inventory during the Oscar voting window.
• All FYC campaigns must spend 20% of their Deadline spend on GoldDerby.com
• Participation in Contenders is tied to a $75K minimum spend on Deadline and Gold Derby