«news AUTUMN 2013
Welcome to the second edition of > News ou and insights into our > world. If you’re unfamil here’s an introduction to get you started. Who are we?
At Deadgood we are a small and dedicated team of entrepreneurial folk, who have built a reputation for supplying our collections of contemporary furniture and lighting to some of the most creative and forward thinking companies in the UK and beyond. Alongside this we’ve developed a fantastic network of British producers and have discovered some hugely talented craftspeople across the country. We’re constantly on a mission to combine this manufacturing expertise with our creative excellence in order to create a unique and eclectic collection of ‘Products with Personality’.
The beating heart of our Deadgood company ethos is the word ‘collaboration’, in a creative operational and strategic sense. Over the la few years our brand has worked in partners with a host of exceptionally talented design including Lee Broom, Max Lamb, David Irwin Viable London, Nick Rawcliffe, Daniel Schoﬁ and Craig Jones Design, all of whom are high decorated in their own rights, with awards a accolades being ﬂaunted left, right and cen
Client Projects Our Deadgood products are ﬁnding their way into exclusive private residences, prestigious hotel projects, forward thinking educational establishments and some of the best restaurants, bars and ofﬁce developments around the world. We are exceptionally proud to have supplied Wahaca, Giraffe, Yo Sushi, Starbucks, M&S and ASK restaurants and Cafés; recent workplace developments for the BBC, Philips, Ernst & Young, Google, Amazon, Owners Direct, You Tube, Telefonica, Imperial Tobacco and Red Bull; and a host of education projects for Holland Park School, the National Gallery, Northumbria, Reading and Manchester University sites, alongside a handful of other schools and colleges around the country. We believe many an established furniture company would be proud of this client base and we’re justiﬁably proud of our achievements.
We remain an independent company and continue to follow the path of our Director’s original vision, which is to develop the leadin design brand of our generation. We know that this is only possible with your continue support though, so let’s work together to put the ‘Great’ back into British furniture manufacturing and help us to continue on t incredible journey.
We can’t say fairer than that, after all we like being Deadgood and we hope that you will too... The majority of our products are made to or in a vast array of fabrics and ﬁnishes, pleas contact us directly to discuss your bespoke requirements.
r seasonal round up the latest products, client projects liar with our brand (or if you want a little reminder) then
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> London & Newcastle deadgoodltd.co.uk email@example.com +44 (0) 191 261 1277 Follow us on Twitter / Instagram / Facebook
www.deadgoodltd.co.uk firstname.lastname@example.org +44 (0) 191 261 1277
Simple, Practical and Inspired.
Plex Sideboard by > Studio
PLEX Bomb PLEX COLLECTION BY DEADGOOD STUDIO
‘PLEX’ is the latest addition to our Deadgood Collection, designed in house by the Deadgood Studio. Designed for both commercial and domestic interiors, these minimal and slick products feature a selection of Formica ‘PLEX’ laminates presented in a metallic, autumnal colour scheme. Both pieces in the range utilise a plywood frame with contrasting block colour panelling on both the internal and external surfaces. The ‘warm industrial’ aesthetic is perfectly complemented with a set of four gold anodised aluminium legs. The ‘PLEX’ material from Formica combines the texture, colour and character of real metals with the hard wearing, lightweight and ﬂexible properties of a decorative laminate. Both items feature ‘push catch’ cupboards and shelving and can be made in bespoke sizes or in a variety of standard laminate colours. Dimensions Sideboard: 600mm(h) x 1800mm(w) x 450mm(d) Cabinet: 2000mm(h) x 900mm(w) x 305mm(d) Materials Formica Plex Laminate, Birch Plywood, Anodised Aluminium Place of Origin United Kingdom
7 Matching internal surfaces
â€œThis innovative material was recently awarded the RedDot Award for Design excellenceâ€?
PLEX Collection - Making it
Pitﬁeld London is a shop, cafe and gallery space set in the heart of Shoreditch, with whom we recently collaborated to create a capsule collection of products launched during the London Design Festival 2013. We used the opportunity to start thinking about how we could use a versatile material that had recently caught our imagination from Formica® - ‘PLEX’ DecoMetal™. This innovative material was recently awarded the RedDot Award for Design excellence and given our near ten year long relationship with the Formica Group, it made sense to investigate the possibilities of using the material.
versatile ﬁnish ideal for use in luxury hotels and high end commercial environments. The surface embodies a constant dimpled texture, encapsulated within both a real metal layer and a robust upper plastic layer. Its appearance transforms in different lighting conditions and we felt that the real metal ﬁnish of gold, aluminium, copper, bronze and graphite could give a touch of exclusivity and authenticity to a variety of environments. We chose to design a very simple range of products that our clients could relate to instantly, with broad market appeal and that could compliment the most demanding commercial or domestic project.
With an avant-garde texture, PLEX illuminates the beauty and radiance of natural metals and provides a fresh alternative to the longestablished brushed metal look. Inspired by satin textiles, damask and rough plaster, the material offers a crisp and
As always at Deadgood, we partnered closely with some of the very best British Craftsmen in order to develop the Collection in such a way that we could adhere to our client driven ethos of offering great customer service. This is apparent in the ﬂexibility of
our bespoke service, whereby the pieces can be, resized, recoloured and even completely reshaped if needed! We also decided to ‘mix it up’ in true Deadgood style in order to present the Collection in a seasonal and relevant blend of autumnal hues, utilising the ‘warm industrial’ palette within the PLEX range. In our humble opinion the PLEX Collection embodies simplistic styling with a dash of fun opulence that will hopefully delight our customers for years to come. Just drop us a line at sales@ deadgoodltd.co.uk if you’re feeling duly inspired and we can talk you through the myriad scope of opportunity!
We are very happy to welcome Daniel Schoﬁeld the latest addition to the Deadgood family and designer of the Deadgood Brogue Light, which will be revealed at Clerkenwell Design Week 2013.
«designer VICKI LEACH
Daniel’s passion for design focuses on the creative exploration of materials, industrial processes and user interaction, working closely with factories, workshops and manufacturers to produce contemporary furniture, lighting and accessories. We are very happy to introduce you to a By giving each of an individual story of close member ofhis theproducts family, Vicki Leach who their own,developed Daniel hopes create timelessfor pieces recently the to ‘Plex Collection’ the that have an extended reducing their impact on Deadgood Studio,lifespan, launched during the London the environment. Design Festival in September 2013. Born has in the UK,had Daniel trained as atask graphic Vicki also the demanding of designer, then a carpenter before studying Furniture and managing the Deadgood Studio since joining theProduct design at Shefﬁeld Hallam University, during which team in 2011. time he worked in New York for leading Manhattan basedininterior and speciﬁ er DDC. Born the Isledesign of Manpractice and studying Product Design at John Moores University, Vicki Graduatingwith in 2011, Daniel soon setDesign up thefrom Shefﬁeld graduated an MA in Furniture based specialising adding extra value and The Sirstudio, John Cass School ofinArt and Design, narrative to mass produced and limited edition prodLondon. ucts. Working closely with Deadgood Directors Dan In 2013 Daniel Newon Design Britain Award for and Elliot, Vickiwon hasthe worked several designs the furniture category. under the guise of our Deadgood Studio, including Harvey, PLEX, The Corner Chair and Laptop Table. This tenacious character is also the winner of our outstanding contribution to Deadgood award!
Describe Yourself..? I am happy, energetic, clumsy, enthusiastic, conﬁdent, inspired, ambitious and driven. What is Deadgood? Crumpets on a Saturday morning, that’s when your weekend REALLY begins. Oh, and design etc. Tell us 5 things you like... My growing collection of design books and well designed products. Chocolate, most forms! Tea, especially when accompanied by the above. Adventure, whether it’s travelling, a festival, a night out or a visit to see family! It’s what keeps life interesting and inspirational! Music as above, I love music festivals. I also enjoy making music and DJing in my spare time. A creative Jane of all trades!
Vicki Leach October 2013
Products with Personality.
Love Chair by > Studio
«projects BBC MEDIA CITY, SALFORD QUARYS & BBC, LONDON
Custom SpeciďŹ cation 2.5 and 3.5 Seater Capsule Sofas, Harvey Three Seater Sofas in Bute Melrose Fabrics, Love Chairs with COM Seat Pads, White Form Chairs and Stools with Bespoke White Frames.
Back to Love LOVED UP BY DEADGOOD STUDIO
‘Loved Up’ features an exceptionally comfortable seat, with a higher back than the standard ‘Love Chair’ and deeper wings to offer the user more privacy when taking a call, or holding an informal meeting. The product is handmade using traditional techniques and features solid timber legs and either our trademark ‘Love Button’ detailing or the more traditional round button detail in a new linear conﬁguration. LovedUp bears all the Deadgood classic trademarks including an exceptional design style, an uncompromising commitment to quality and a slightly eccentric tongue in cheek twist.
Dimensions Loved Up 1280mm (h) x 815mm (w) x 790mm (d) Double Loved Up 1280mm (h) x 1400mm (w) x 790mm (d) Materials FSC Accredited softwood frame, CMHR foams and Crib 5 fabrics as standard. Place of Origin Thetford, United Kingdom
Two Seater Version Available
Customisable Button Detail
Optional Stained Legs
«projects SCOTTISH EXHIBITION AND CONFERENCE CENTRE, GLASGOW
Red Working Girl Chairs with Solid Oak Tops.
Lovely Ladies! WORKING GIRL CROSS BY DAVID IRWIN
Working Girl Cross Stools by David Irwin are a brand new addition to this Deadgood Collection. Working Girlâ€™s simple aesthetic started life as a reinterpretation of an everyday workshop stool. The Collection has grown to include a low, medium or high stool (all with optional back support) a double bench, dining chair and a complimentary range of tables at both dining and poser height. All the products in this Collection feature a lacquered oak seat/table top and a powder coated or raw steel frame. A pressed location detail offers the opportunity to stack our seats as high as the sky, whilst the handy aperture adds a functional dimension for everyday handling. The small footprint across all products means that the range is an ideal choice for commercial applications where space is at an absolute premium. Each product is branded on the underside with the designer, product and manufacturers name with the option of bespoke branding on volume contracts. Dimensions Low Cross 680mm (h) x 435mm (w) x 435mm (d) Medium Cross 865mm (h) x 465mm (w) x 470mm (d) High Cross 1115mm (h) x 495mm (w) x 490mm (d) Materials Solid Oak with powder coated or clear lacquered Steel frame Place of Origin Birmingham & Stoke-on-Trent, United Kingdom Ljubljana, Slovenia
«designer DAVID IRWIN
This talented Deadgood family member almost needs no introduction at all but in case you haven’t met him before, we’re pleased introduce David Irwin. Born in N.Ireland in 1986, David graduated in Three Dimensional Design at Northumbria University in 2007. He completed a fellowship on the Designers in Residence Programme at Northumbria’s School of Design in 2010 and subsequently went on to establish his own Industrial design Studio in 2011. As a practice David Irwin works for leading manufacturers operating predominately within the spectrum of contemporary furniture, product and lighting design. The studio’s design focus is rooted in material exploration and driven by a desire to assign purpose to both traditional and contemporary manufacturing processes. The goal is to create objects which enhance our daily lives through the utility that they provide and the character they possess.
Describe yourself... N.I born, Newcastle upon Tyne based, coffee drinking, electronic music listening, cycle riding, unremitting industrial designer who is partial to scrambled eggs. What is deadgood? A Hot Toddy after an icy dip in the Atlantic Ocean. Tell us 5 things you like... An Ulster fry, running (but not after an Ulster fry), ďŹ nding a ďŹ ver in an old jacket pocket, a new blade on a Swann Morton scalpel and a well poured Guinness in a tulip pint glass (not the new ones).
David Irwin October 2013
«projects MUSICSLASHART, NEWCASTLE UPON TYNE
Wire Lighting Collection, Small Anodised Lights and Red & Raw Working Girl Stools.
«events A HANDFUL OF RECENT EVENTS AND EXHIBITIONS
Pitﬁeld London Exhibition, London Design Festival
Deadgoodshop.com Online Autumn Relaunch
We were pleased to be invited by Pitﬁeld London to exhibit in their renowned Gallery space in the heart of the Shoreditch Design Triangle as part of London Design Festival in September.
We’re excited to let you know that after the success of our Online Pop Up Shop back in May, we’re relaunching our Deadgood Shop to offer our customers a greater selection of Deadgood Products.
The month long exhibition seen the launch of our brand new Plex Collection by Deadgood Studio, as well as a retrospective view of some of existing Deadgood Collection.
The relaunch will see many of your favourite Deadgood Products in extra options in a clear and concise layout, making it easier for you to select and buy the product you want. We will also be featuring new offers along the way so keep updated with the latest happenings at www.deadgoodshop.com.
A Deadgood Installation, Northern Design Festival
In keeping with our Northern roots, we were especially excited to be a part of the Northern Design Festival at the beginning of October.
We’re pleased to announce that over the next few months, we will be touring our Deadgood Products in a Roadshow.
We exhibited an installation of some of our best pieces in a darkened Vault at the Globe Gallery in Newcastle Upon Tyne. Design Event was established in 2005 to support designers across the Northern Region.
Aiming to cover the breadth of the country, we’d love to show you just what we’re made of. If you’d like us to stop your way, please drop us a quick email and hopefully we can stop by - email@example.com.
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ÂŠ Deadgood Trading Limited 2008 - 2013 Deadgood Trading Limited Tru Knit House 9-11 Carliol Square Newcastle upon Tyne NE1 6UF
Published on Oct 17, 2013
Welcome to the second edition of Deadgood News our seasonal round up the latest products, client projects and insights into our Deadgood wor...