PROFIT PICTURE
SEPTEMBER










Ranch first-calf bull pair
When you see a Judd Ranch female or bull, it’s their eye appeal that draws the first comment. Then, as you study each animal, you notice their functional and convenience traits. And when you read their pedigrees and performance figures, it becomes obvious that Judd Ranch animals give you more—and why Judd Ranch was honored as the No. 1 owner and breeder of AGA Dams of Merit, Dams of Distinction for 21 of the past 27 years, 1998-2024. If you’re needing a strong herdsire, breed-defining females or embryos featuring the top genetics in the breed, give us a call and let’s discuss your needs. Please save these dates: October 11, second Saturday in October, Judd Ranch 35th Annual Cow Power Female Sale, and March 7, first Saturday in March, Judd Ranch 48th Gelbvieh, Balancer® and Red Angus Bull Sale.
by Megan Underwood, M.S.
Authors: Dr. Kelsey Luebbe, Dr.
Pedrosa,
by Wess Anglin
EDITOR MEGAN UNDERWOOD, M.S. GRAPHIC DESIGN MALERIE MARKLEY
The Profit Picture is the commercially-focused publication published in February and September by the American Gelbvieh Association focused on issues relevant to the commercial producer. POSTMASTER send address changes to: Profit Picture, 1001 S. 70th St., Suite 215, Lincoln, Nebraska 68510.
& BALANCER ® GENETIC TRENDS
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HAROLD BERTZ EXECUTIVE DIRECTOR haroldb@gelbvieh.org
TOM STRAHM
COMMERCIAL MARKETING DIRECTOR tom@gelbvieh.org
WESS ANGLIN
COMMERCIAL MARKETING SPECIALIST wess@gelbvieh.org
MEGAN UNDERWOOD, M.S. COMMUNICATIONS COORDINATOR meganu@gelbvieh.org
MALERIE MARKLEY GELBVIEH MEDIA PRODUCTIONS COORDINATOR malerie@gelbvieh.org
MARTHA MOENNING MEMBER & YOUTH ACTIVITIES COORDINATOR martha@gelbvieh.org
SARAH MUMM PERFORMANCE PROGRAMS COORDINATOR sarah@gelbvieh.org
WAYDE PICKINPAUGH, M.S. DNA SERVICES COORDINATOR wayde@gelbvieh.org
MARGO MCKENDREE OFFICE OPERATIONS COORDINATOR margo@gelbvieh.org
SHIANNA OCKEN REGISTRY COORDINATOR shianna@gelbvieh.org
CAMILLE HENNERBERG REGISTRY/DNA SERVICES SPECIALIST camille@gelbvieh.org
DAN WARNER, PRESIDENT BEAVER CITY, NEB.• 308.962.6511 dan@warnerbeef.com
STUART JARVIS, VICE PRESIDENT PHILLIPSBURG, KAN. • 785.543.8120 bararrow@ruraltel.net
TOM VEHIGE, TREASURER BILLINGS, MO. • 417.444.2268 tbarscattle@hotmail.com
BRENT OVERMILLER, SECRETARY SMITH CENTER, KAN. • 785.282.0485 brento4532@hotmail.com
GREG “BUBBA” ANDERSON MARION, N.C. • 828.442.6869 grega1983@live.com
DAVID LARSON CLEARBROOK, MINN. • 218.766.3323 david.larson.lrl@gmail.com
ZACK BUTLER MILTON, TENN. • 615.308.8628 butlercreek1952@aol.com
MARK COVINGTON MONTROSE, COLO. • 970.209.1956 covinginc@hotmail.com
JOHN SHEARER CANTON, KAN. • 620.654.6507 circle_s@hometelco.net
TROY FORBES
DE SMET, S.D. • 605.530.4764 forbes_gelbvieh@hotmail.com
FROM THE CORNER OFFICE BY HAROLD BERTZ, EXECUTIVE DIRECTOR
Fall is my favorite time of the year. Harvest sights and smells, trees turning beautiful colors, calves being born, calves being weaned, it is a wonderful time to see the fruits of agricultural effort. This fall is especially exciting for beef producers as we are experiencing record setting prices for all classes of feeder cattle. In areas fortunate enough to have abundant feed, bred females are seeing considerable demand and commanding excellent prices. A soft launch for cow herd expansion.
Gelbvieh and Balancer® females have always been known for traits that keep ranches profitable: milk, fertility and stayability. They can present these traits while maintaining a moderate body size and are hard wired to be the rancher’s favorite cow. As we begin to see extra value for replacements, it is time to capture the value of Gelbvieh and Balancer-influenced females.
Marketing our product is one of the more challenging aspects of ranching. By adding extra value to every animal that leaves our farm, we can remain profitable in most market environments. This takes some time and effort to accomplish but can provide significant opportunity when done correctly. Here are a few ways the American Gelbvieh Association (AGA) can help:
Buying bulls registered with the AGA and transferred into your non-member account allows you to fully capture the value of your seedstock investment. Gelbvieh and Balancer seedstock producers create exceptional cattle with documented performance, genomics
and ancestry. This information allows you to make better choices in mating, feeding and marketing the resulting calves. A transferred bull also makes your calf crop eligible for all AGA marketing programs and marketing staff assistance. Contact an AGA staff member if you would like your herd sire inventory with updated EPDs.
No matter where you sell your cattle, identifying them as Gelbvieh and/or Balancer-influenced will enhance their value. The Balancer® Edge program allows you to identify feeder cattle and replacement heifers as being sired by registered and transferred Gelbvieh and Balancer bulls. Working with IMI Global, producers can enroll in an age, source and genetic verification program that assures buyers the integrity of an age range, one ranch location and minimum thresholds of Gelbvieh genetics in their calves. Enrollment is simple and can be done over the phone. You will need dates of first and last calf born and pedigrees of sires to verify Gelbvieh genetics. The teams at Gelbvieh and IMI Global will assist you in representing the extra work you have put into your calf crop. Contact Tom Strahm, tom@gelbvieh.org, or Wess Anglin, wess@gelbvieh.org, for more information on the Balancer Edge program.
Beyond the Balancer Edge program,
several options are in place to help you market your cattle. Feeder Finder is a simple, effective and FREE tool for ranchers to alert cattle buyers across the country to the details about cattle you are selling. A simple, online sign up with information about when and where your cattle will sell along with details about your vaccination protocol and genetics can promote your cattle to a wide audience. Over 17,000 head were promoted by AGA Marketing staff last year. Visit gelbvieh.org/exchange/ feederfinder to sign up today.
The AGA Exchange available at gelbvieh.org/exchange is another FREE opportunity to showcase cattle you have for sale. Ranchers can list all classes of bulls, females and feeder cattle. These listings allow you to describe pertinent information and link videos or pictures to assist in marketing your feeder and replacement cattle. It is also a great place to find cattle you are searching for purchase and stay up to date on bull sales across the nation.
The staff at the AGA is committed to the success of every rancher investing in Gelbvieh and Balancer genetics. Please let us know how we can help you reach your goals and capture the value of your cattle.
I hope that you can enjoy the hectic days of fall. Harvest, in all its forms, is a great reminder of why we are engaged in the agriculture industry. Best of luck as you market your calf crop and again, AGA staff would welcome the opportunity to assist. I look forward to seeing you down the road.
LAZY TV STELLA W413 — 16 YRS OLD IN HER WORKING CLOTHES. STILL SOUND AND PERFECT-UDDERED!
Lazy TV Ranch has led the nation in Dams of Merit and Dams of Distinction for the past four years. Last year 24% of the ranch’s cows earned this honor compared to 5% of all dams in the Gelbvieh registry.
To continually improve the cow herd, a 60-day breeding period on cows and a 30-day for heifers with no second chances is used. Rigid culling for disposition, udder quality and structure is also utilized.
STELLA IS 16 YEARS OLD!
Cows like Stella are the reason Lazy TV Ranch has been selling Gelbvieh genetics for 45 years!
A Dam of Distinction, Stella has her 15th calf at side this summer and has a progeny WW ratio of 109 and YW at 106.
SATURDAY MARCH 7, 2026
The summer video sales are in full swing and producers all over the country are eagerly anticipating the bruises of a year’s worth of challenges to be soothed by a meaningful market price. This year, regardless of your age, it can be said to be the highest cattle market of our life.
The market this year has poised the dilemma of female retention versus cattle marketing. This year the replacement heifer groups have been eliminated by the ability to capitalize on a high market. From a ranch economic standpoint, there has never been a better opportunity to increase ranch revenue. The cull cow price has eliminated the “one more year” pasture of cows on every farm and ranch. This has led to a smaller and more productive cow herd in the country. If we follow that through, except for drought areas, there will be a desire for high quality maternal genetics.
Today, we have the tools to rebuild the cow herd differently than ever before. We know that there are animals that have a genetic advantage in traits that we only speculated about in the last expansion. Because of urban sprawl and producer age, we believe that the
national cow herd will never reach the previous high of cow numbers. Do we really need that many cows in the future? What we need is a higher producing female that offers us more with each calf than her dam or granddam ever did. The increase in carcass weight has significantly reduced the need for more inventory. In the coming years, the default position will be the feedyard and not the ranch. Only the highest quality females with the most cultivated genotypes will be allowed into the breeding pastures.
Balancer® and Gelbvieh genetics are positioned to be the base of a future cow herd. We can lead the industry in building the ideal beef cow. We offer a more efficient sized cow that offers less impact on the environment. Gelbviehinfluenced females lead the industry in pounds weaned per cow exposed, and our advantages in foot quality, udder quality, and disposition lead to a lower cull rate. Our continental roots lean us to an advantage in carcass weight and red meat yield. We have
an easy-to-use product with a simple crossbreeding strategy and a great deal of breed complementarity. American Gelbvieh Association (AGA) members, I urge you to collect the data and genotypes so that we can continue to prove our worth, but in the meantime, scream this message from every mountain top.
For the producers that are using these cattle, congratulations you are on the right track. Cattlemen, if you have not experienced the advantages of Gelbvieh and Balancer cattle, I urge you to build your next cow herd around these cattle.
Hojer Ranch & Overmiller Gelbvieh and Red Angus are excited to offer semen on the exciting, up-andcoming Purebred Herdsire BNC Ascendance K318. Ascendance K318 offers a fresh and unique option for those desperately looking for an elite Purebred Gelbvieh prospect in a Homo Black/Homo Polled packag Just in his appearance alone, it is easy to see that Ascendance provides an unmatched phenotype & ha uncanny eye appeal that is extremely rare in Purebred genetics. The performance he provides is truly to none. With a 903 lb adjusted weaning weight (122 ratio) and a 1585 adjusted yearling weight (120 he is officially the highest performing bull to be raised at Hojer Ranch in 32 years! Ascendance als the carcass quality standards that the commercial industry demands. Top 1% of the breed for CW and t of the breed for MARB! Ascendance K318 will take your program to new heights, contact us directly or through Cattlemen’s Connection for semen.
The American Gelbvieh Association (AGA) is dedicated to recording and promoting Gelbvieh, Balancer® and Gelbvieh-influenced cattle, while providing members and their customers programs and services to advance the breed. The AGA consists of approximately 1,100 members with a registry database that contains over one million animals including approximately 40,000 currently active Gelbvieh, Balancer® and Gelbvieh-influenced cows.
The Gelbvieh breed is well known throughout the industry for their maternal strengths and superior growth. With attributes such as more pounds of calf weaned, added fertility, greater cow herd longevity and heavier carcass weights, just to name a few, Gelbvieh and Balancer offer genetics that work for the commercial cattle business.
With the high costs associated with the development or purchase of replacement females, sustained production in a herd essential. Gelbvieh females are proven to stay in the herd longer.
U.S. Meat Animal Research Center data shows Gelbvieh females have the most moderate mature cow size of the seven major beef breeds. This reduced mature cow size allows for puberty to be reached at an earlier age, which leads to calving earlier in the season and producing a heavier calf at a younger age.
Gelbvieh and Balancer cattle excel in traits such as growth, stayability, and productivity. Using Gelbvieh and Balancer genetics in a crossbreeding program can help increase profitability of an operation. See additional prounds and added profit through more efficiency and greater longevity of cows as well as heavier, faster gaining feeder cattle.
Balancer cattle are registered hybrid seedstock that have documented pedigrees and expected progeny differences. The AGA was the first beef cattle breed to recognize and include a hybrid animal as registered stock.
Balancer animals are 25% to 75% Gelbvieh with a balance of Angus or Red Angus. The Balancer cattle combine the Gelbvieh growth, muscle, leanness, fertility, longevity and low yield grading ability with the carcass qualities of Angus.
Balancer cattle offer a simple and powerful way to maintain hybrid vigor and a profitable blend of British and Continental genetics without a complicated crossbreeding system. These cattle fit well into all aspects of the beef industry, including commercial cow-calf operations and on the rail.
It’s all in the heterosis, or hybrid vigor, described as the increase in performance of the crossbred animal compared to the average of the straight-bred parents. Heterosis impacts traits with low heritability, e.g., reproduction. Producers with crossbred cows can see a higher percentage of their cowherd breed back on the first cycle due to maternal heterosis.
Individual heterosis is the improvement in performance by the individual crossbred animal above the average of its parents. Increased calf livability, weaning weight, yearling weight and carcass traits are examples of individual heterosis in crossbred calves.
Maternal heterosis leads to the combined improvement in traits from the dam that cause increases in the performance of her and her progeny. Examples of maternal heterosis in a beef cow include younger age at puberty, increased calving rate, increased survival of her calf to weaning, longevity and pounds of calf produced in her lifetime.
If you’re a producer looking to purchase new genetics for your herd this fall, use gelbvieh.org/events as your go-to resource for Gelbvieh and Balancer sale information. Also, don’t forget to check out gelbvieh. org/exchange/sale-catalogs, to view upcoming sale catalogs.
Looking for Gelbvieh-influenced replacement females, bulls or feeder cattle? The AGA’s free Exchange lists Gelbvieh and Balancer-influenced cattle for sale and helps to match potential buyers with sellers. Visit gelbvieh.org/agcat/females to view available Gelbvieh females across the country. If you can’t find a listing for your search, create a free wanted listing at gelbvieh.org/ exchange-form.
Feeder Finder is a free email service offered by AGA to promote and assist in marketing load lots of Gelbvieh and Balancer-influenced feeder cattle. Producers who have cattle to sell are encouraged to fill out the online form or contact AGA staff to submit information about their cattle.
Balancer® Edge is a source and age verification program for feeder cattle sired by Gelbvieh and Balancer bulls. Offered by the AGA in partnership with IMI Global, this program gives producers the opportunity to participate in a breed-identified feeder calf marketing program with the option to customize. Balancer® Edge customers can choose additional value-added programs, which open the doors to additional markets and the opportunity to generate even more value for their feeder calves.
The Carcass Data Collection Project is designed for AGA members and their customers. This project is a breed improvement directive, providing vital genetic information to recharge the carcass database and enhance the predictability of current selection tools. AGA will pay genotyping costs of participating calves: genomic analysis will be completed by Neogen® GeneSeek. Recognizing the increased expectations of commercial cattlemen, the AGA is dedicated to delivering the industry with genetics that are smart, reliable and profitable, from the ranch to the rail. To learn more, visit gelbvieh.org/genetic-technology/ carcass-data-collection-project.
The American Gelbvieh Association has outstanding marketing staff that understands both the beef business and the Gelbvieh breed. They are available to help commercial cattlemen find Gelbvieh or Balancer genetics to fit your programs or assist in marketing Gelbvieh-influenced breeding animals for feeder cattle. To learn more about our commercial marketing services, contact Tom Strahm, AGA commercial marketing director, at tom@gelbvieh.org, or Wess Anglin, AGA commercial marketing specialist, at wess@gelbvieh.org.
BY GRACE SCHLUETER, AGA INTERN
Youth representing the future of the beef industry came from all over the country to meet for the 2025 The Summit IGS (International Genetic Solutions) Youth Leadership Conference (The Summit), held July 20-23, 2025, in Philadelphia, Pa. The Summit provides youth with the opportunity to grow as leaders, gain valuable industry insights, and network with others from different breeds and backgrounds. The three day event was packed with amazing speakers, fun activities, and great industry tours.
The Summit started off strong with leadership coach, Marlene Eick speaking about the powers of credibility and confidence. Youth were able to learn the tips and tricks on how to successfully network with others and do it with style. After Marlene was done speaking, everyone in the room were masters of small talk, firm handshakes, networking,
and how to look sharp doing it. Dinner etiquette was next on the agenda and Marlene offered her ample knowledge on the subject to the group. It was more in-depth than just “Keep your elbows off the table!” as she taught us many different things, including the right way to hold a fork — it’s harder than you think!
After practicing our new dinner etiquette skills during our meal that night, the junior coordinators announced our fun activity: impromptu skits. Groups were tasked with pitching a random object with no relevance to livestock as something that could be used with cattle. The sales pitches were practically comedy skits, and the night was filled with good times and laughter.
The morning of the second day was filled with speakers who gave valuable insights into the beef industry. Tanner
Beymer, who serves as the National Cattlemen’s Beef Association (NCBA) Executive Director of Government Affairs, spoke about the importance of advocating for agriculture. Beymer addressed how the term “lobbyist” usually comes with a negative connation, as people associate the job with shady backroom deals and corrupt politics. As a lobbyist himself, Beymer was very transparent in what he does and set the record straight on what lobbying really means. He regularly meets with producers all over the country, listening to their concerns and being their voice when it comes to influencing policy and making sure the beef industry isn’t left behind.
Our second speaker was Dr. Jon DeClerk, Executive Vice President of the American Simmental Association. DeClerk gave an overview of IGS, explaining how it is a multi-breed cattle evaluation that uses advanced technology to combine data and
compare expected progeny differences (EPDs) across breeds. He explained that multiple breeds joining the same database allows for better comparisons across breeds and makes it easier for producers to make better breeding decisions. Along with this, he also underlined the importance of reporting data, as the more information available allows for the creation of more accurate EPDs. It was easy to tell that DeClerk was a fan of heterosis, as he declared it “the only free lunch” in the beef industry. Making sure we left with something out of his presentation, DeClerk drove home the belief that breed associations are stronger when they work together.
After a quick lunch, buses were loaded and headed off to downtown Philadelphia for some history and sightseeing. First stop was Independence Hall, where we received an in-depth tour of the historical landmark and were emersed in the history of the founding of our country. The Liberty Bell was the next stop of the afternoon, and we all went to see the bell and its famous crack. After the first two stops the group was left with some free time to explore downtown before the dinner cruise later that night. About three hours later, we were cruising down the Delaware River watching the sun sink beneath the horizon as we ate a delicious meal and spent an amazing time with new friends.
Day three started off early, as buses were loaded before the sun came up in a futile attempt to avoid morning traffic, which of course did not work. After what seemed like eternity in stand-still traffic, we left the outskirts of Philadelphia and got into scenic country where we eventually made our first stop. Wenn Crest Farms is the textbook definition of diversified agriculture. They finish out cattle, farm corn and soybeans, raise broilers, run a trucking business, and operate a truck wash. We were able to receive a tour of their finishing barns, which do not have drive-through feed alleys but instead a catwalk that allows caretakers to observe the cattle from above. The absence of feed alleys allows for more pen space and therefore cattle. The cattle are fed by a feeder that dispenses a ration four times a day via a conveyor belt that drops the feed into the bunks. This barn design allows for more cattle per square foot, which is advantageous in an area where land is hard to come by.
The next industry stop wasn’t necessarily beef related, but important, nonetheless. Excitement spread throughout the tour bus when coordinators announced that we were headed for a quick stop at the Hershey’s Chocolate World in Hershey, Pa. Everyone came back loaded with Reese’s, Kit Kat’s, and of course, Hershey bars.
After eating lunch with our candy, we headed off to Penn State University. When we arrived our first stop was
the meat lab. We received a tour of the building and were able to see the kill floor and processing rooms where products were created. Once we had finished up there, we headed off to see Penn State’s cattle and sheep program. Speaking with the manager for both programs allowed us to understand their process when breeding cattle and what traits they value most and strive to achieve. Ice cream at the Penn State Creamery was the last stop at the university, and a great way to end our time with Penn State’s Nittany Lions.
Finally, it was time for the long-awaited stop, the Gettysburg Memorial. I’m no history buff, but this stop was by far my favorite of the industry tour. The Gettysburg Memorial was profoundly moving, and we were given ample time to walk the entire memorial to pause and reflect on its rich history.
Beyond the scheduled events and planned programming, the most valuable opportunity was being able to network and make lasting connections with others in the beef industry. The conversations had throughout the week were full of new ideas and collaboration as youth from different breed associations shared information and different things they did within each junior association. I believe that the youth who attended The Summit truly embodied the spirit of IGS, as it was a perfect example of people from multiple breeds and backgrounds working together to advance the beef industry.
Probity
Homo Black Homo Polled 50%
Balancer. Sire of the steer pictured in this ad. Probity was the winner of the 2017 Balancer Futurity and is the sire of the 2020 Futurity and National Champion Balancer Bull, Rebel Yell as well as the 2023 Balancer Futurity
Champion Post Rock Prominent. He sired the high-averaging balancer group in both our 2022 and 2023 production sale and his daughters are among our most valued replacement females.
Roy 32F9
Black Homo Polled 93%
Gelbvieh. Roy certainly made a name for himself at the 2022 AGF “Scale and Rail” contest, siring the grand champion purebred pen for carcass value and the champion purebred steer for average daily gain. His purebred sons graded 100% choice with a 4.4 average daily gain, 446 marbling score, 16.24 average REA with only .58 inches of backfat and an average YG of 2.0. He’s being infused deep in our purebred female population.
Homo Black Homo Polled 50%
Balancer. We are incredibly humbled and honored to have Post Rock Clock Work 164L8 selected as the 2024 People’s Choice Balancer Futurity Champion Bull. A Go Time son whose dam was the feature and high selling female in our 2024 Cowman’s Kind sale. We have already used this exciting young herd bull in our AI and ET program this spring and we are especially proud to have him back as a resident herd sire here at the ranch.
Homo Black Homo Polled 50% Balancer. Seldom do you find a proven ultra calving ease bull with a 20 CE EPD (top 4%) with this kind of substance, power, and eye appeal that still has top 40% and 35% marbling strength. Preference has proven he can consistently provide
calving ease with the best of all beef bulls regardless of the breed with the added advantage of more mass, muscle and pounds. His dam is a true breed standout and this Baldridge Alternative son is just starting to make his mark. His impressive first offering of sons was our high averaging sire group in this year's past sale.
ThisPostRockbredandraisedsteerwasinthe2022AGFSteerChallenge. Weareproudthatfiveofourresidentherdsires,GameChangerD136,Young GunC503,Probity254D28allsiredtheChampionPenofBalancerSteers, andRoy32F9andTopGun65F8siredtheChampionPenofPurebredSteers intheofficialAGFScaleandRailContest.Wecontinuetotestallmajorherd sires inthishighlystructuredAGFcontest.
BY MEGAN UNDERWOOD, M.S.
“They milk good, they’re docile, gentle and they dang sure wean bigger calves than some of the other breeds out there,” said Lee Marriott, Rocking M Ranch, Stover, Mo.
Docility is one of the most appreciated Gelbvieh traits among commercial cattle producers who value cattle that will breed back and produce a calf year after year. Gelbvieh cattle exhibit the strong
maternal strengths of added fertility and quiet temperament.
The added fertility of the Gelbvieh cow and her productivity made Gale Rippey, Gale Rippey Farms in Galax, Va., a believer in the breed. He sees a 95-98% conception rate on his virgin heifers but credits the most phenomenal aspect as their breed back rate that next year. They see a 98-99% pregnancy rate on their first calf heifers.
“Through time, first-calf heifers are the hardest thing there is to get bred back and these cattle will perform. If you get them bred back the first time, they’re going to breed back and stay in the herd,” Rippey said.
The Marriotts looked at other breeds over the years, but they always came back to Gelbvieh and Balancer® genetics. They love the way the cattle act and grow and the well-rounded set of traits
the breed has to offer. The Gelbvieh and Balancer cows give them the complete animal they’re looking for in their operation.
“We’re really interested in our cows being good mothers, staying in the herd for a long time, and breeding back,” explained Stacey Marriott. “What we have really focused on is the maternal side of our cow herd.”
Rippey puts a tremendous emphasis on the disposition of his herd. The cattle need to be able to be handled and moved without having people get hurt or any fencing issues. Gelbvieh cattle are easy to handle and keep themselves and everyone involved safe. Their quiet temperament and docility make safe cattle handling and care an easy task to achieve.
“What makes this breed shine is not when times are good, it’s when times are hard. Across the five breeds, we work with, there is no question in my mind that a Gelbvieh cow can be a full body condition score less than her other breed contemporaries and still breed at the top of the pack,” explained Bill Tucker, Tucker Family Farms, Amherst, Va. “Their innate ability to turn what resources they have into fertility, it’s just the way their bodies work that sets them apart from the other breeds we’ve worked with.”
When choosing quality females, producers value cattle that stay in the herd for a long time and raise a calf each year regardless of climate. These producers recognize that Gelbvieh and Balancer females excel in both longevity and the ability to adapt to different environments.
“The most overlooked trait, in my opinion, in the commercial beef industry is that the Gelbvieh cattle in our database blow away other breeds in longevity. It doesn’t matter if you’re buying a car or putting together the factory, we call the
cow, if you can monetarize that out over 14 to 15 years instead of eight years, look at her return on investment,” explained Tucker. “Gelbvieh cattle are solid, they’re the oldest cows in our herds no matter how we use them in any composite. They’re there because they hang in there and do their job right.”
The Powles continue to choose Gelbvieh because they are a strong maternal breed, and they want to make their own cows. They don’t want to go out and buy their cow herd, they want to produce their own along with producing a steer calf
Gelbvieh and Balancer females offer maternal superiority and moderate mature weights, quiet dispositions, added fertility, and greater longevity; truly, making them the maternal breed of choice.
that is comparable in the marketplace. Gelbvieh has done this repeatedly and is a great fit for their environment. Located in the Sandhills region of Nebraska, it’s basically a desert with about 14-16 inches of annual rainfall. They must be careful in management decisions, so they don’t overgraze their environment.
“Maternal ability is important to us because, in a Sandhills operation, the cows have to fend for themselves a lot of times and take care of that calf in some pretty unique conditions. We supplement them and feed them in the wintertime, but on the maternal side, they’ve got to be a good mother who’s going to look out for their calf in all kinds of conditions in the Sandhills region,” explained Bryon Powles, Powles Ranch, Bingham, Neb.
Rippey credits the feed conversion of the Balancer female to her efficiency as she can take forage and turn it into pounds. However, when the environment isn’t prosperous in forage production, the Balancer female is still going to breed back and wean that heavy calf. These females are going to stay in the herd longer and continue to influence the genetics of the operation. Additionally, her calf excels in feed efficiency to have a heavy carcass weight, grade well on the rail, and do so at a young age.
“Our customer base understands moderation in the cow herd and functional traits. They understand you can have a 1200-pound cow with a 600-pound calf. You don’t have to have a 1600-pound cow to make the big calf. We’re not making huge cows, we’re making functional cows,” Tucker explained.
Maternal efficiency is an important trait in any cow-calf operation and is one the Gelbvieh female excels in. With a more moderate mature cow size, Gelbvieh females consume less while weaning heavier calves. Gelbvieh and Balancer maternal influence in a crossbreeding system offers more pounds of calf weaned per cow exposed. Heavier weaning weights combined with feed bunk efficiency and heavier, faster-gaining feeder cattle can increase profitability.
“The Gelbvieh cattle have been a true asset to our operation through the ability to utilize their genetics to set up a niche market with opportunities to meet new people and to help the beef industry,” said Rippey.
Gelbvieh and Balancer females offer maternal superiority and moderate mature weights, quiet dispositions, added fertility, and greater longevity; truly, making them the maternal breed of choice.
David & Rita Martin 256 Boyce Road Judsonia, AR 72081
C: 501.278.7614 www.martincattleco.com
Private Treaty Sales Available Year Round
Heather Scott (775) 790-3456
Brandon Scott (970) 589-5483
Parachute, CO 81635
Neola, Iowa
BLACK & POLLED PRIVATE TREATY SALES Breed-leading Performance from Quality Genetics
Kevin Gunderson: Al Schulz: 402-510-8103 402-676-5292
Jim Roelle 38330 CR 49 Peetz, CO 80747 (C): 970-520-1224
jr.plateau@hotmail.com
www.plateaugelbvieh.com
Featuring Black, Polled Gelbvieh & Balancer® genetics with balanced trait selection. Next Bull Sale February 26, 2026. Livestock Exchange, LLC., Brush, CO.
“Gelbvieh since 1973”
Kathleen Rankin Jim Bjorkman 1285 Nine Mile Rd. 406-937-4815 Oilmont, MT 59466 krankin@northerntel.net 406-460-0535 www.kickinghorseranch.com
KathlEEn ranKin 406-937-4815 1285 ninE MilE rd. • oilMont, Mt 59466 krankin@northerntel.net www.kickinghorseranch.com Performance cattle for the real world.
Cole Epley
402-621-0359
Marlin Meyer
402-879-4976
1039 rd 4000 nElson nE 68961 epleycattle@gmail.com www.gelbviehbulls.com
Rippe Gelbvieh
Duane & Brenda, Dustin & Karla Rippe 6775 ROAD D • HUBBELL, NE 68375 (H) 402-324-4176
Duane (C): 402-200-0096
Dustin (C): 316-323-4874
dustin.rippe@yahoo.com www.rippegelbvieh.com
“To produce superior Gelbvieh and Balancer® seedstock based on economically important traits, which provide more profitability for our customers, and ensure the consumer a very satisfactory eating experience.”
martensgl@yahoo.com
Represent your state in the State Roundup section of the September and February Profit Pictures, and the July Herd Reference Edition of Gelbvieh World.
To purchase an ad space, contact Malerie Markley at malerie@gelbvieh.org or 303-465-2333.
With recent genomics advancements – and the opportunity to test with Igenity BCHF through Neogen, the cattle industry can confidently select for heart-healthy herds that will uplift the industry overall and mitigate both herd health, and economic risks.
Bovine Congestive Heart Failure (BCHF) stands as a significant threat to the health and productivity of feedlot cattle. Physiologically, BCHF is characterized by a progression of cardiopulmonary changes, beginning with pulmonary hypertension, ventricular fibrosis and stiffening of the myocardium, diastolic dysfunction, and severe ventricular remodeling leading to heart failure and mortality. 1
In severely affected cattle pens, mortality rates have surged up to 7%, translating to staggering annual losses surpassing $250,000 for a single operation. 2 However, the causes of heart failure are often multifaceted and influenced by environmental stressors as well as management practices. BCHF is particularly challenging to address because it often manifests late in the production cycle when cattle are nearing market readiness. This timing exacerbates the economic impact, as it represents a significant loss of prior investments in feed, labor, and veterinary care. Altitude and temperature fluctuations can further complicate the issue, interacting with genetic predispositions and management practices for the onset of heart failure.
The true source of this syndrome is often difficult to determine because it may be caused by any cardiac abnormality resulting in the heart’s inability to pump enough blood to meet animal maintenance requirements. Due to the absence of definitive clinical diagnoses, the terminology describing and characterizing heart failure symptoms remains unstandardized and continues to evolve as new research is published within the scientific community.
Recent research has identified genetic markers associated with an increased susceptibility to BCHF. 3 The development of standardized diagnostic criteria and early warning systems for identifying cattle showing subclinical symptoms holds promise for more effective interventions. By
leveraging genomic insights alongside improved management practices, the economic and animal welfare impacts of this multifactorial syndrome can be significantly reduced.
Igenity BCHF is a revolutionary genomic test designed to assess an animal’s genetic predisposition to heart failure, and accounts for the latest advances in research today.
Igenity BCHF represents additive polygenic effects across the entire genome rather than the single nucleotide polymorphism (SNP) markers initially discovered at USDA-ARS, which was based on the non-additive effects of two SNPs. Igenity BCHF captures more
by WAYDE PICKINPAUGH
genetic effects along the entire genome instead of a few genomic regions. With more robust marker sets, the polygenic effects can be better characterized, resulting in a more precise test.
When you test with Igenity BCHF through AGA, you will garner your herd’s BCHF score as well as an associated genomically enhanced EPD.
Continue learning, at Neogen.com.
Our focus and dedication starts with docility and ends with performance. We offer Purebred Gelbvieh and Balancer® bulls and heifers private treaty year-round. We continue to do our homework in our breeding program, so you can buy with confidence.
BCHF is now available as a 100K test add-on for $9.50 and as a standalone test for $19.50. If you are interested in getting BCHF results on an animal that has been 100K tested in the past, please email DNA@gelbvieh.org with a list registration numbers, and we will get these results pulled for you at the standalone price. If you have any questions regarding BCHF testing, please email DNA@gelbvieh.org or by calling 303-465-2333.
For more information on our cattle, give Kevin a call at (660) 635-1433.
• Fall & Spring-Born Bulls & Heifers
• Red & Black Purebreds & Balancers
• Bulls Carry First Breeding Season Guarentees
• Photos & Videos Available
Red Ridge gelbvieh
Kevin Ireland
301 SW 20th Street, Trenton, MO 64683
Cell (660) 635-1433 • ksi1987@grundyec.net
by WESS ANGLIN
Starting in 2019, the American Gelbvieh Association (AGA) has gathered sale results of registered Gelbvieh and Balancer® cattle sold at public auctions. Sale prices of individual lots are obtained from breeders and collected from online auction websites. The information in this database is being used to help identify trends in prices and help provide insight into what traits are collectively important to buyers.
There are 50 sales in our data set for the spring 2025 sale season (January – May 2025). This would be the most sale reports collected for one year and include the highest numbers of bulls and females in our annual data set. For 2025 this includes a total of 3,765 animals with individual prices reported from that period compared to 3,718 and 3,272 of the two previous years. The total number in 2025 is comprised of 3,177 bulls with an average price of $6,597 and 588 females with an average price of $4,212.
The average sale price for bulls has increased by $2,557 per bull from $4,040 in 2020 to $6,597 in 2025. The average prices for females increased by $2,059 from $2,153 to $4,212 during the same time period. Purebred Gelbvieh bulls averaged higher than Balancer bulls in 2025. This is the first time since 2019, when we started gathering sale data, that the purebred bulls averaged higher than Balancer bulls. In 2022, Balancer
bulls averaged $122 higher than purebred bulls. Since then, purebred Gelbvieh bulls have been closing the gap. Last year purebred Gelbvieh bulls averaged $1 per head less than Balancer bulls. This year, in the spring of 2025, purebred Gelbvieh bulls averaged $233 higher than Balancer bulls.
• 66.5% of sales were Balancers, 20.5% purebred Gelbvieh, 13% hybrids or other breeds.
• 83% of the cattle were black with an average price advantage of $355 per head.
• 72% were sire-verified and had genomically-enhanced EPDs (GE-EPDs).
• $717 per head advantage for animals with GE-EPDs.
• Of the Top 50 high selling bulls 52.5% were Balancers, 34.5% purebred Gelbvieh, and 13% hybrids or other breeds.
• 90% of the Top 50 high selling bulls had GE-EPDs.
• 97% of the Top 50 high selling bulls were black.
High cattle prices have created a prime opportunity for producers to maximize profitability, but also demand smarter, more informed decisions to ensure long-term success. Investing in DNA testing and using GE-EPDs is more
important than ever. These tools provide a clearer picture of an animal’s genetic potential, allowing producers to make accurate selections for traits like growth, fertility, and carcass quality. With highvalue animals, the cost of making the wrong decision is greater; genomic data helps minimize that risk. By combining market momentum with cutting-edge genetics, producers can not only meet current demand but also build a more efficient, productive, and profitable herd for the future.
Below are some areas of analysis we looked at in the bulls. The first four bullet points contain information on calving ease (CE), weaning weight (WW), yearling weight (YW), and Feeder Profit Index™(FPI™). As you can see, bulls ranking in the top 35% for these categories commanded a significantly higher price. The numbers show our bull buyers are looking at EPDs and are willing to pay a higher premium for bulls that excel in certain ones.
• Bulls ranking in the top 35% for CE averaged $842 higher than lower ranked bulls.
• Bulls ranking in the top 35% for WW averaged $999 higher than lower ranked bulls.
• Bulls ranking in the top 35% for YW averaged $1,084 higher than lower ranked bulls.
• Bulls ranking in the top 35% for FPI™ averaged $1,094 higher than lower ranked bulls.
Chart 1 breaks down the bulls by service type. This year’s data is no different than the past for service type. Animals resulting from embryo transfer (ET) and artificial insemination (AI) continue to command higher prices than those sired by natural selection (NS). ET bulls averaged the highest with an average price advantage of $1,117 over natural sired calves. AI-sired bulls had a price advantage of $797. AI is a simple and cost-effective tool any cattle producer can
use to make genetic progress in their herd.
Chart 2 breaks the bulls down by age. 69% of the bulls sold in spring of 2025 were 12-14 months old and had a similar sale price average to the 22-24 month old bulls. 19% of the bulls sold were 18-20 months old and averaged the highest at $7,176. Older bulls do not always mean more money when you consider days on feed, time, and labor. As always you must do what is best for your ranch and your customers.
Overall quality and phenotypic differences are hard to quantify and
are not included in our sale analysis. Obviously, quality is particularly important, and often it is a factor in purchasing decisions. Good phenotypes and high quality are never out of style and generally sell well. However, there are more factors that contribute to high genetic value and final valuation. Consider the higher value of a phenotypically correct bull that has been DNA tested and reduces the risk for your customer. He is homozygous polled with well-balanced GE-EPDs across the board and the color of choice. I think many of our commercial bull buying customers are more discerning than ever before. Most of them want to buy the complete package and are willing to pay you for it when they find it.
JKGF All American J109
Sire: DLW TPG Frontrunner 2510F
Dam: JKGF F109 ET (Carolina Leverage 3214A )
Purchased as high selling bull Genetic Power 2023. Produced sale topping progeny throughout the breed in 2025 with his first calves. For semen contact your local Select Sires Rep.
Homo Black and Red Gelbvieh, Black and Red Balancer and Angus Bulls for sale. All bulls homo polled.
Bulls Sired by:
JKGF All American, DBRG Bold Ruler, LRSF Dynamic, JKGF Pay Up,DCH Hille C169, Energizer (Red Angus), ERTL 392L Saguaro, Schiefelbein Goat, and Basin Keystone
Elite Group of Females and Genetics Sell out of our top ET Matings and Donors
Dam: JKGF Mandy Z24 (DCSF Post Rock Granite 200P2)
Our program is built upon the the highest quality and proven genetics producing Gelbvieh, Balancer and Angus bulls and females.
Calving ease, performance and carcass genetics combined to satisfy seestock and commercial cattle operations demands.
Give us a call to add ColesBend Cattle to your program.
GELBVIEH-INFLUENCED FEEDER CATTLE DEMAND RECORD PRICES DURING SUMMER VIDEO SALES.
by MEGAN UNDERWOOD, M.S.
Old records have been shattered, and new records have been written in the history books; the feeder cattle market in the summer of 2025 has seen unprecedented prices and they only continue to grow higher. One thing is for certain, the demand for Gelbvieh-influenced feeder cattle has continued to soar as the summer sale season has progressed.
The summer video sale season kicked off with Superior Livestock Auction’s Week in the Rockies in Steamboat Springs, Colo., July 7-11, 2025, with a strong demand for Gelbvieh-influenced calves. A lot of 197 steers weighing 540 pounds commanded a price of $420/cwt when the gavel dropped. Additionally, a lot of 240 steers weighing 910 pounds brought $330/cwt and continued to set the tone for the demand of Gelbviehinfluenced cattle.
The summer video sale season continued down the road in Reno, Nev., for the Western Video Market 36th Annual July Video Sale, July 14-16, 2025. A lot of 185 steers weighing 525 pounds demanded an impressive $442.50/ cwt with each steer selling for $2,323.13. 95 heifers from the same contemporary group weighed in at 520 pounds and sold for $417.50/cwt demanding $2,171.00 per head. The 280 head contemporary group generated $636,024.05 in sales.
The sales headed north to mountain country where both the elevation and market became higher during the Northern Livestock Video
Auction Summertime Classic in Billings, Mont., July 21-23, 2025. 96 steers weighing 515 pounds garnered a selling price of $445/cwt bringing $2,291.75 per head. Also, a lot of 530 steers weighing 580 pounds obtained a $416/cwt bid selling for $2,412.80 each.
The July summer video sales headed back south to the Silver State for Superior Livestock Auction’s Video Royale in Winnemucca, Nev., July 2831, 2025. One lot of 340 steers weighing 480 pounds generated $480/cwt and sold for $2,304 per head.
During the July summer video sales, 11,013 head of Gelbvieh-influenced feeder cattle commanded $25,300.446.73 in sales when the gavels dropped. 7,701 steers generated $18,257,286.70 in sales while their 3,312 heifer contemporaries garnered $7,043,160.03 in sales.
The feeder cattle market is hot, and the prices are some for the history books. It’s an exciting time to be selling cattle and should be putting a smile on cattlemen’s faces. Gelbvieh-influenced feeder cattle not only generate a profit at market, but they also make the grade and will continue to make an impact on the beef industry in years to come. Cattlemen using Gelbvieh and Balancer® genetics add more payweight and more profit to their cow herd while making history and breaking price records.
The market for Gelbvieh-influenced females is hot and is sure to be a sign of the beginning of a nationwide cow herd rebuild. During Wheeler Livestock Auction’s Stock Cow Sale in Osceola, Mo., July 26, 2025, 105 Gelbvieh-influenced bred heifers commanded a price of $482,050, with an average price per head of $4,590.95. Cattlemen see the value of the Gelbvieh-influenced female and know that growth begins with Gelbvieh genetics – adding more payweight and more profit to improve their bottom lines.
JKGF All American J109 Homo Black Homo Polled PB 99%
Sire: DLW TPG Frontrunner 2510F
Dam: JKGF F109 ET (Carolina Leverage 3214A )
Sold in 2023 Genetic Power Sale.
Selling sons and 3 full ET Brothers
JKGF Pay Up K824
Sire: JOB Danell Pay Pall 12H
Homo Black Homo Polled PB 92%
Dam: JKGF F824 (JKGF Chief Justice C205)
Sold semen syndication packages in the 2025 National Gelbvieh and Balancer Sale. His first progeny sell in Genetic Power 2026.
Saturday, February 7, 2026
1:00 pm (cst) Springfield Livestock Marketing Center
Springfield, Missouri
80 Gelbvieh and Balancer Lots Sell
55 Gelbvieh and Balancer Bulls
Fall 2024 Bulls and Spring 2025 Bulls Sell
96% Homozygous Black and Homozygous Polled
Selling Females again in 2026
25 Gelbvieh and Balancer Females
Elite Selection of Homozygous Black Homozygous Polled Females
All Bulls Selling
DNA tested with Genomic Enhanced EPDs
Sell with first breeding season guarantee Sired by AI sires or result of ET matings
Breed Leading Carcass Genetics Calving Ease, Performance and Maternal
JKGF F824
DBRG Bold Ruler 3194L Homo Black Homo Polled PB 87.5%
Sire: DBRG Mr Franchise 0247H
Dam: DBRG Ms Destination 9159G (SKF Dunn’s Destination 029E)
High Selling bull in the 2024 Rippe Gelbvieh Production Sale
Selling sons and 3 ET sons out of JKGF F824.
Homo Black Homo Polled PB 93.75% Donor
Sire: JKGF Chief Justice C205
Dam: JKGF Mandy Z24 (DCSF Post Rock Granite 200P2)
High selling lot in the 2025 National Gelbvieh and Balancer Sale. Selling 3 HB HP PB sons sired by DBRG Bold Ruler 3194L.
Chris Mitchell 334-695-1371 mchrismitchell@aol.com
Raising cattle with purpose and preserving history with pride, Dan and Carol Sharp own and operate Sharp Ranch, a commercial cow-calf operation located in Boise City, Oklahoma.
It all started when Dan’s father took up a position being a farmhand at a local farm in Hartley, Texas. When Dan and his brother were old enough, they started working alongside their father raising wheat and sharecropping. From there the operation evolved as the family expanded and bought some land in Colorado.
Raising wheat gave the Sharps an opening into the cattle business, and they started buying stockers to graze the wheat. The land they bought in Colorado was used to finish out the calves after they had been started on wheat down in Texas.
The land in Colorado was quite scenic, but they were forced to relocate when the government condemned their land for the expansion of Fort Carson. Wanting to find land that had its own
story, Dan and Carol stumbled upon property in the Oklahoma Panhandle. This property was rich in history as it contained Autograph Rock and 10 miles of the Santa Fe Trail, both of which are national historic sites.
Established in 1983, Sharp Ranch has been utilizing Gelbvieh and Balancer® genetics continuously for the past 30 years. Originally starting out with predominantly Angus cattle, Dan and Carol found themselves wanting more out of their herd. After intensive research, they found their answer with Gelbvieh and Balancer genetics. Dan and Carol currently operate a herd of 400-450 cows and use exclusively Gelbvieh and Balancer bulls as the genetic base for their operation.
WHAT INITIALLY DREW
When we first started out, we brought our cattle to Future Beef where they
by GRACE SCHLUETER
would be fed out and processed. At that time, we got information back on the carcasses and Future Beef liked what we were doing but they said since we were using Angus bulls on Angus cows, English on English, that there was too much waste fat on the calves. They suggested we go with a cross to get more hybrid vigor in the calves, something with more muscle and less fat.
Carol and I studied the Continental breeds. I study and do a lot of reading; you might refer to me as a nerd. I guess it’s because when we started, we had no real background in this business and there was no one to tell us what we needed to do. I had to research and find out on my own.
It was the Gelbvieh breed we finally decided on, because of the hybrid vigor resulting from the Continental Gelbvieh crossed with the English Angus, and the muscle that was involved with the breed. Shortly after, we went up to a bull sale and bought Sid, our first Gelbvieh bull. And from then on, we liked what we
were doing and haven’t backed off since. We appreciate the calving ease with the Gelbvieh. It’s mostly me out there doing most everything, and sometimes I can talk Carol into helping me with different things. But when you’re working alone, the thing about having calving problems – the novelty of that wears off quickly. With Gelbvieh, the calves are not big when they’re born, but once they hit the ground they just start growing really well.
We go through Superior Livestock Auction to market our cattle. However, years ago we went through the local sale rings to market our cattle, which in our case could be up to 150 miles away from the ranch.
Eventually, I decided there were not enough local buyers that cared about what I did and the quality of my calves. I decided to expose my calves on a larger scale, which brought us to Superior Livestock Auction. I might be biased, but because of Gelbvieh genetics my calves are not the average calves, and the more bidders to have an opportunity to bid on them, the better.
Sharp Ranch is currently enrolled in the Balancer® Edge Program, G.A.P. 5-step Animal Welfare, Non-Hormone Treated Cattle (NHTC), Certified Natural Plus, and other similar programs.
Like I mentioned before, I like to read and study. When I look through and see these programs that fit what we’re already doing, why not do them? My calves don’t generally get sick, so going all natural and not giving them shots is no big deal. On a rare occasion we’ll have a calf get sick, and in that case, I’ll cut out its ear tag and put in a red ear tag and the calf simply won’t sell under the program.
You don’t know which program, or if any, the buyer has on his mind, but it can’t hurt to do them in case that is what’s causing the last few bids to get top dollar. If I was the buyer on the other side of the equation, I would say, “Yes, I’ll bid higher for those under these programs than others without them.”
I’m hard to please, and that’s partly why I have to pay a lot higher than the average person for my replacements. Somebody can be sitting in the sale ring buying whatever’s cheap and be piecing together all types of brands off all types of ranches. He’ll end up with a hundred different heifers all pieced together. On the other hand, I preferably want a group of heifers that come off one ranch, under one management style, and with one brand on them. And when you study particular ranches and their management style, if their genetics and EPDs meet a high enough standard, then I’ll buy their cattle. I also prefer the replacements to be black, to get the black hide premium at harvest.
I usually like to go north when buying replacements, as a good chunk of my cattle are bought off ranches in Wyoming. They fit the cold wind we have in the winter down here, because they know what cold is. I also want a smaller cow, small to medium frame score to fit our environment out here.
We keep good records on our cow herd, as every cow is individually numbered and their performance tracked. I sort of laugh about this, because it’s like baseball. I give them three strikes, and then they’re out. If it’s got a poor disposition, it’s gone right off the bat. But usually, if it has a somewhat poor udder – strike one – or if
their bone structure doesn’t quite suit me, strike two. If they come up open, strike three and they’re out.
Performance is one of the main things that I look for. Their weaning weight and yearling weights are a must, and I’m usually in the top 10-20% regarding bulls being used for performance and growth. Calving ease is also a priority. A dead calf or dead heifer is not a good deal. And here again, you’re talking about the total workforce being me and Carol. I can’t cover and watch everyone during calving season.
Calving ease and performance are the main two things I look for, but disposition is also important. I don’t want to be concerned about a bull transferring a bad disposition to his calves and have to worry about somebody getting hurt. Our buyers have made comments about the calmness and docility of our calves. They’re easy to handle and manageable.
When we had our scenic property condemned from us in Colorado, we couldn’t afford to buy the equivalent of what we had with the money we got from the government. We looked at ranches from South Dakota clear down into Arizona for a new property to buy. We didn’t want a piece of land that you’d have to call it a job and just go out and work. We wanted a piece of land that had personality, something that you could enjoy and be proud of.
It was sort of by accident that we ended up where we are now. This realtor came up to us and basically said he didn’t want to show this property to us if we didn’t want the history behind it, as people would be out there and be a nuisance and bother all the time.
Carol and I looked at each other and knew that a property rich in history would give us something to be proud of. We bought the property which contains 10 miles of the historic Santa Fe Trail, Autograph Rock, and Signature Rock –and we love it. We make sure to preserve these sites and allow limited access for people to come out and enjoy them.
We consider ourselves stewards of God’s property, and so by contract we’ve got to do our best to improve the bloodline of our herd and improve the land as we go along. And that’s my goal, not so much making money. Don’t get me wrong I like to make a profit, but that’s further down on my list of just doing a good job and creating something that people are proud of.
Saturday, February 28, 2026, 2:00 (CT) at the Ranch, Clearbrook, MN
75 Gelbvieh, Balancer, SimAngus and Red Angus Bulls
60 Gelbvieh, Balancer, Red Angus, SimAngus & Commercial Bred Heifers
Larson’s Lost River Livestock bulls are bred to produce powerful feeders and maternally superior females
Add a Larson’s Lost River Livestock bull or female to take your herd to the next level with breed leading genetics
Dan Larson 402-560-4052
David Larson 218-766-3323 www.lostriverlivestockmn.com 12866 Lindberg Lake Road Clearbrook, MN 56634
THE DAYS OF BEEF CARCASSES WEIGHING 1,500 POUNDS ARE COMING SOON.
by MEGAN UNDERWOOD, M.S.
Trust the math, it says to make cattle bigger, and profits will be higher. 1,500 pounds will be a normal hot carcass weight sooner, rather than later. Cattle today are bigger, heavier, fatter, higher quality and lower yield, and they keep getting more efficient year after year.
Dr. Ty Lawrence, West Texas A&M University Professor and Director of the Beef Carcass Research Center, gave his presentation titled, “Feedlot and packing system profit drivers: An overview of the far end of the beef value chain” during the 57th Annual Beef Improvement Federation Annual Symposium and Convention, June 10, 2025, in Amarillo, Texas.
Quality grading beef carcasses was developed in 1923 with the grades of Prime, Choice, Good, Medium,
Common, Cutter and Canner. When quality grading began, marbling was not a driver as the carcasses were not ribbed. Quality grades were decided based on evaluating the outside of the carcass to estimate the level of finish.
According to the United States Department of Agriculture’s Bulletin No. 1246, “Market Classes and Grades of Dressed Beef” published in 1923, a prime carcass was described as: Prime steer beef has ideal conformation. The outlines are especially attractive and suggestive of high-grade, palatable flesh. The carcass is relatively short and blocky, and is heavily and uniformly fleshed throughout. The rounds, loins, and ribs are exceptionally welldeveloped and rounded. The chucks and plates are very thick and compact, and heavily fleshed. The neck is short and well muscled. The bones are soft and red with blood vessels, and the carcass presents every evidence that the animal has not gone far past three years of age.
In 1965, yield grading was adopted in the industry. The system was developed to determine what percentage of a specific carcass would end up in a box to be sold. In 1985, grid marketing was introduced to fed cattle marketing. As of today, the beef industry sells well over 70% of carcasses on the grid.
The beef industry has entered a paradigm shift from only selling live animals in 1985, to now selling graded carcasses. Beef was once viewed as a commodity, and sold live based on average daily gain, feed to gain ratio, cost of gain and weight, and there was no or a very minimal information exchange.
“Beef was solely a commodity, and you pushed it out the door. You were getting no information back from the beef processor or your buyer – good, bad or ugly. You loaded the cattle up, weighed them on the scale, sent in a weight slip and got paid in 24 hours,” explained Lawrence. “That looks completely
“YOU MAY OR MAY NOT AGREE WITH ME, BUT BEFORE THE END OF MY CAREER, A 1,500 POUND CARCASS MIGHT BE NORMAL. A 1,000 POUND CARCASS IS NORMAL TODAY. IN NEBRASKA, A 1,100 POUND CARCASS IS NORMAL. WE’RE NOT THAT FAR AWAY.”
-Ty Lawrence
different today, now you sell a graded carcass.”
The current paradigm is selling graded carcasses. Progressive cattle feeders do not worry about the live weight of the animal. They’re calculating the carcass average daily gain, carcass feed to gain and carcass cost of gain.
“You’re selling the animal based on its weight, its quality grade, its yield grade. We now have 68 branded beef programs,” said Lawrence. “Information exchange is arguably multiple times a day, hundreds of times a day, thousands of times a day – constant. If there is an issue you will know about it within the hour. The industry is in a different place.”
Cattle feeding profit is driven by minimizing issues and maximizing efficiency and weight. Cattle feeders always have a plan for every aspect of the feedlot, such as, the consulting veterinarian having a plan for animal health and the consulting nutritionist having a plan for animal nutrition. However, poor execution of that plan diminishes profit.
“One example, I’ll give you is not implanting every animal correctly every single time. An implant is the single most
beneficial return on investment a cattle operation can do. Not getting that right would diminish profit,” said Lawrence.
Being resistant to change and technology, is missing a large opportunity for feedlot efficiency and losing profit. Additionally, an inconsistent strategy is inefficiency as the feedlot is not focusing on their main goal. For example, feedlots that buy every class of cattle at every weight and every size, make it difficult to have a consistent strategy as they all require a different strategy. An inconsistent strategy is a profit killer.
“My advice is to use all the available technology, to optimize cost of gain and feed efficiency, and sell every pound of hot carcass weight the packer will allow you to sell. We can make cattle bigger today than our beef processing capacity is ready to harvest. They know that and they’re working to catch up,” explained Lawrence. “Depending on grids and thresholds, minimize quality discounts and minimize yield discounts. You’ll notice I didn’t say maximize premiums. In the cattle feeding business, maximizing premiums rarely works. Minimizing discounts is where the profit is.”
Lawrence introduced the audience to the topic of carcass transfer. Carcass transfer is the proportion of the live weight that stays on the carcass, and the balance would be the proportion of the live weight that is non-carcass. Essentially, every time an animal gains a pound some of that weight will stay on what will become the carcass, while some of the weight will become non-carcass such as the hide, feet and legs, head and viscera.
When cattle are very young and green, at approximately 42 days on feed the carcass transfer is only about 66%. Thus, 66% of every pound they gain stays on the carcass and 34% of every pound of gain is non-carcass weight. As cattle get heavier and fatter, the hide, head, feet and legs,
and viscera all slow in their growth, and more pounds are retained on the carcass.
“When we get past 300 days on feed, 80% of every pound gained is on the carcass. The math says sell a carcass, don’t sell a live animal,” said Lawrence.
Lawrence shared that in his research, at 150 days on feed, cattle were actually gaining 3.68 pounds per day, and 2.66 pounds of the daily gain was transferring to the animal’s hot carcass weight. At 250 days, the cattle are gaining 3.34 pounds of live weight and transferring 2.58 pounds per day to their carcass. Then at 350 days, the cattle are gaining 3.13 pounds in live weight with 2.55 pounds of gain transferring to their hot carcass weight. Feedlots can keep feeding cattle longer, because the daily gain in carcass value is much greater than the daily cost to keep one in the yard another day.
“Trust me, we can feed cattle today at much bigger weights and be more profitable than you’ve ever considered. I know a cattle feeder today that is feeding cattle to 2,300 pounds – those are 1,500 pound carcasses. The math works. You just have to find a packer willing and able to slaughter said animal. You may or may not agree with me, but before the end of my career, a 1,500 pound carcass might be normal. A 1,000 pound carcass is normal today. In Nebraska, a 1,100 pound carcass is normal. We’re not that far away,” explained Lawrence.
Additionally, beef processing plants are driving profit by maximizing the hot carcass weight per employee. The more pounds each person can harvest is improving profit. Thus, processing plants have continued to move the weights up for heavyweight discounts, as they want the heavier carcass weights. Carcass weights will continue to climb year over year, while maximizing profits at the end of beef value chain. Trust the math-it says make them bigger.
The graphs below illustrate the genetic trends for the Gelbvieh and Balancer® breeds for the past 20 years. It’s amazing to see the genetic progress that has been made by an AGA membership dedicated to improving Gelbvieh and Balancer cattle. Lowering birth weight while increasing weaning weight and yearling weights, as well as an increase in marbling are just a few examples of traits that continue to see improvement. Figures within the graphs charted here are representative of both the Gelbvieh and Balancer populations combined.
Gelbvieh and Balancer® genetics offer more pounds of calf weaned, added fertility, and greater cow herd longevity. SMART. RELIABLE. PROFITABLE.
UPCOMING: Special HAGA Directory ad placement online auction including fundraiser lots for the HAGA Junior Association. Visit our Facebook pages for updates and details!
For a list of Gelbvieh Breeders in your area, go to www.heartofamericagelbvieh.com and click on Breeders. Check out our Facebook page for events and updates!
To request a free 2025 HAGA Breeders Directory scan the QR code below.
Take advantage of current market conditions! Consign in a LiveAg video auction to showcase your livestock to a nationwide buyer base.
Sell more bulls to more buyers. LiveAg gives you the tools to reach commercial cattlemen across the country — with professional broadcast support and marketing that moves the needle.
VIDEO AUCTION SCHEDULE: WHY STREAM YOUR SALE?
Sept. 11 Coopers BBQ, Fort Worth, Texas
Oct. 9 Coopers BBQ, Fort Worth, Texas
Nov. 13 Coopers BBQ, Fort Worth, Texas
Dec. 11 Coopers BBQ, Fort Worth, Texas
Experienced sale streaming team SELL YOUR CATTLE | STREAM YOUR SALE | TRADE YOUR EQUIPMENT
National exposure to commercial cattlemen
Advanced digital marketing packages
DEREK MARTIN, MANAGER
December 3-5, 2025 | Margaritaville Hotel Nashville
Registration Opens: September 1, 2025
EDUCATION | RESEARCH DEVELOPMENT | YOUTH DEVELOPMENT
The American Gelbvieh Foundation (AGF) secures, grows, and responsibly distributes assets for research, member education and youth development to sustain and grow Gelbvieh genetics.
Donations made to the Foundation may be designated to a specific purpose: scholarship, research, AGF Junior Investment Fund or AGF Endowment Fund.
Visit Gelbvieh.org/Foundation or contact a member of the AGF board of directors for more information on AGF projects and opportunities for giving.
• Cow Power Female Genotyping Project
CURRENT & ONGOING PROJECTS SPONSORED BY AGF:
• 2024 AGJA Way Out West Classic Sponsor
• AGJA Scholarships
• Carcass Data Collection Project
• AGF Steer Challenge and Scale & Rail Contest
Call Today! Spaces will fill up quickly. Don’t be left out!
Take advantage of this great opportunity to advertise your program in the 2026 AGJA Calendar distributed to AGA Members and subscribers.
The calendar is a great chance to advertise your sale, field day or other important events.
Please contact Martha Moenning, Member and Youth Activities Coordinator at the AGA Office at 303.465.2333 to reserve your space today.
Individual dates still remain for the 2026 AGJA Calendar. These listings are $50 each and will be sold on a first-come, first-pay basis. Discounts are available - if you purchase 2-5 dates, the cost is $40 per ad/date block or if you purchase 6 or more dates, the cost is $30 per ad/date block.
OCT. 4 TKW Gelbvieh & Sunset Ridge Farms Production Sale, Farmington, Mo.
OCT. 11 Judd Ranch 35th Annual Cow Power Female Sale, Pomona, Kan.
OCT. 13 American Royal Junior and Open Gelbvieh/ Balancer Shows, Kansas City, Mo.
OCT. 18
Seedstock Plus Fall Bull & Female Sale, Carthage, Mo.
OCT. 20 Danell Diamond Six Ranch Complete Cowherd Dispersal, www.billpelton.com
OCT. 24 T Bar S Cattle Co. Focused on the Future Bull Sale, Billings, Mo.
NOV. 1
Seedstock Plus Red Reward Fall Edition Bull & Female Sale, Osceola, Mo.
NOV. 1 TJB Gelbvieh Annual Bull Sale, Chickamauga, Ga.
NOV. 8 Midwest Beef Cattle Consultants 6th Annual Fall Bull and Female Sale, Carthage, Ind.
NOV. 8 Midwest Beef Cattle Consultants 6th Annual Educational Seminar, Carthage Ind.
NOV. 16 North American International Livestock Expo Junior Gelbvieh/Balancer Show, Louisville, Ky.
NOV. 17 North American International Livestock Expo Open Gelbvieh/Balancer Show, Louisville, Ky.
NOV. 21 Warner Beef Genetics Genetic Opportunities Female Sale, Arapahoe, Neb.
NOV. 22 Butler Creek Farm Power in the Blood Heifer Sale X, Milton, Tenn.
NOV. 29
Boys from the South Bull Sale, Lebanon, Tenn.
DEC. 2
DEC. 3-5
Warner Beef Genetics Maternal Merit Commercial Female Sale, Arapahoe, Neb.
American Gelbvieh Association 55th Annual National Convention, Nashville, Tenn.
DEC. 5 2025 Knoll Crest Farm Total Performance Bull Sale, Red House, Va.
DEC. 20 12th Annual CJ&L Livestock Bull Sale, Hermosa, S.D.
JAN. 4
JAN. 4
JAN. 4
JAN. 5
JAN. 6
JAN. 7
JAN. 25
Cattlemen’s Congress Junior Gelbvieh/ Balancer Show, Oklahoma City, Okla.
Breeder’s Choice Gelbvieh Bull Futurity, Oklahoma City, Okla.
People’s Choice Balancer Bull Futurity, Oklahoma City, Okla.
Cattlemen’s Congress Gelbvieh/Balancer Pen Shows, Oklahoma City, Okla.
Cattlemen’s Congress National Gelbvieh/ Balancer Shows, Oklahoma City, Okla.
Warner Beef Genetics Maternal Merit in the Yards Sale, Denver, Colo.
North Dakota Gelbvieh Association 42nd Annual Golden Rule Sale, Mandan, N.D.
FEB. 5
Black Hills Stock Show Gelbvieh & Balancer Show/Sale, Rapid City, S.D.
FEB. 7 17th Annual Genetic Power Sale, Springfield, Mo.
FEB. 14 Prairie Hills Gelbvieh Annual Bull Sale, Gladstone, N.D.
FEB. 14 Smith Farms Bull & Female Sale, Purvis, Miss.
FEB. 17 48th Annual Cedar Top Ranch Maternal Empire Bull Sale, Burwell, Neb.
FEB. 19 Gustin’s Diamond D Gelbvieh Annual Production Sale, Medina, N.D.
FEB. 21 Locust Hill Cattle Co. Sale, Pelham, N.C.
FEB. 26 Plateau Gelbvieh Bull Sale, Brush, Colo.
FEB. 27 35th Annual Pot of Gold Bull Sale, Montrose, Colo.
FEB. 28 Seedstock Plus North Missouri Bull Sale, Kingsville, Mo.
FEB. 28 Post Rock Cattle Company Cowman’s Kind Bull & Female Sale, Barnard, Kan.
FEB. 28 Larson’s Lost River Livestock 16th Annual Production Sale, Clearbrook, Minn.
M ARCH 2 Hojer Ranch 34th Annual Gelbvieh & Balancer Production Sale, Lake Preston, S.D.
MARCH 3 Swanson Cattle Company Annual Production Sale, Oxford, Neb.
MARCH 4 Warner Beef Genetics Genetic Investment Bull Sale, Arapahoe, Neb.
MARCH 7 Thorstenson’s Lazy TV Ranch Annual Production Sale, Selby, S.D.
MARCH 7 J udd Ranch 48th Gelbvieh Balancer and Red Angus Bull Sale, Pomona, Kan.
MARCH 7 Seedstock Plus Red Reward Bull & Female Sale, Osceola, Mo.
MARCH 7 Kentucky Beef Expo Gelbvieh/Balancer Sale, Louisville, Ky.
MARCH 10 Bar Arrow Cattle Company 36th Annual Production Sale, Phillipsburg, Kan.
MARCH 14 Hilltop Farms Annual Gelbvieh/Balancer Bull & Female Sale, Carthage, Mo.
MARCH 14 Bluegrass Gelbvieh Alliance Production Sale, Fredonia, Ky.
MARCH 14 Midwest Beef Cattle Consultants 23rd Annual Spring Bull and Female Sale, Carthage, Ind.
MARCH 20 Southwest Iowa Bull and Female Sale, Creston, Iowa
MARCH 28 Cranview Gelbvieh Genetic Progress Sale, Rugby, N.D.
MARCH 28 Wilkinson Gelbvieh Annual Bull Sale, Model, Colo.
MARCH 28 Seedstock Plus South Missouri Bull & Female Sale, Carthage, Mo.
APRIL 11 Knoll Crest Farm Spring Bull & Female Sale, Concord, Va.
Visit the online version of Upcoming Events at Gelbvieh.org for additional dates of upcoming sales and more information on each event.
Editor’s Note:
If you have a sale or event information for this listing, please email the information to malerie@gelbvieh.org. This includes tours, expos, field days and other Gelbvieh events.
RFI Tested Balancer®, Gelbvieh & Angus Bulls
(870) 426-4469 or (870) 704-9450
Dave
Gelbvieh Cattle For Sale
Carl, Rebecca & Emily Griffiths 1577 N 600 E • Kendallville, Ind. 46755 260/897-2160 • ggge3g@embarqmail.com Your call or visit is Always Welcome
Eric Ehresman 20963 30th St. Mechanicsville, Iowa 52306
hornsandthorns@netins.net (319) 480-1564
Gary Martens 2126 500th St • Walnut, Iowa 51577 712.764.5007 (H) • 712.249.5744 (C) martensgl@yahoo.com
Annual Bull and Female Sale March 20, 2026 with the Southwest Iowa Gelbvieh Group
Martin Cattle Company
David & Rita Martin 256 Boyce Road Judsonia, Ar 72081 C: 501.278.7614 www.martincattleco.com
Hodges Rd., Omaha, Ark. 72662 Hodgesranch@live.com (C): 970-520-1224 jr.plateau@hotmail.com www.plateaugelbvieh.com
Roy & Nancy Holste 3113 260th Street Clarinda, Iowa 51632 712-303-0263 • 712-303-1947 tripleh1@unitedwb.coop Bulls and Heifers for sale Private Treaty
785-543-8120
Tim Mulroy
785-640-6401
Mayetta, KS tim@blackgoldinc.biz
ROCK CATTLE COMPANY
3041 E. Hwy. 284, Barnard, KS 67418
Bill Clark: 785.792.6244
Leland Clark: 785.792.6208
Leland Clark: 785.392.0888 Office: 785.792.6244
Fax: 785.792.6250
Kyle Cavalli: 785-531-1947
Email: prcc@twinvalley.net
Al & Mary Knapp Cell: (913) 219-6613 18291 158th Street H: (913) 724-4105
Basehor, Kan. 66007 www.triplekgelbvieh.com e-mail: knappa@swbell.net
605-852-2131
Wesley Brown 1369 Deer Creek Rd • Fort Laramie, WY 82212 307-351-6453 • ninebar9@hotmail.com Purebred Bulls, Heifers & Select Embryos Performance BRED in, Not FED in!
Contact Malerie for advertising opportunities in The Profit Picture and Gelbvieh World publications.
| 303-465-2333
3 G Ranch 54
AGA Convention ................................ 49
Bar Arrow Cattle Company ............. 54
Bar JR Gelbvieh ..................... 20, 18, 55
Bar T Bar Ranches............................ 54
Boehler Gelbvieh .............................. 56
Bow K Ranch ..................................... 54
Boys From the South ....................... 40
Bull Barn Genetics ........................ 6, 58
Bull Creek Gelbvieh .......................... 57
C.H. Morris & Sons, LLC. ................... 57
Canadian Gelbvieh Association ...... 58
Cave Creek Cattle............................. 57
C-Cross Cattle Company ................. 56
Cedar Top Ranch .............................. BC
Chimney Butte Ranch...................... 56
Circle S Ranch 19, 55
CJ&L Livestock 44, 57
CK Cattle Co. 56
Clinch Mountain Gelbvieh 57
Coles Bend Cattle Co. 26, 27
Cranview Gelbvieh 56
Dan McCarty, Auctioneer 58
Danell Diamond Six Ranch 23, 55
Diamond L Farms 57
Doak Lambert, Auctioneer 58
Dobson Ranch ................................... 44
Flying H genetics .............................. 56
Gale Rippey Farms ........................... 57
Grand Valley Gelbvieh/Balancer ..... 18
Green Hills Gelbvieh ......................... 56
GS Ridge Top Ranch .......................... 18
Gustin’s Diamond D Gelbvieh ..... 11, 56
Heart of American Gelbvieh Associa-
tion...................................................... 43
Hilltop Farms ............................... 25, 55
Hodges Ranch ................................... 54
Hojer Ranch .............................. 7, 18 ,57
Ivers Cattle Company ...................... 55
J & K Gelbvieh Farm, Inc. ........... 31, 54
Judd Ranch ........................................... 1
Kicking Horse Ranch............ 18, 23, 55
Kinsley Feeders ................................ 48
Knoll Crest Farm ............................... 57
Koehn Cattle Co. ............................... 57
Larson’s Lost River Livestock 35, 55
Lazy TV Ranch 57
Ledgerwood Gelbvieh 58
Little Windy Hill Farms 57
Live Ag 47
Locust Hill Cattle Co. 37, 56
Lone Oak Cattle 54
Martens Gelbvieh 18, 54
Martin Cattle Company 18, 54
Merck Animal Health 29
Mitchell Marketing Services ........... 58
MLM Gelbvieh .............................. 18, 56
Mulroy Farms, LLC ............................ 55
Murray Farms.................................... 45
Nine Bar Nine Gelbvieh .................... 58
Nowack Cattle Company ................ 55
Plateau Gelbvieh ................... 18, 25, 54
Post Rock Cattle Co. .................. 13, 55
Pot of Gold Sale .......................... 18, 46
Prairie Breeze Ranch ................. 33, 55
Prairie Hills Gelbvieh ........................ 57
Prohart Seedstock ..................... 41, 54
Red Ridge Gelbvieh .................... 21, 55
Rippe Gelbvieh ................................... 18
Rogers Valley Farm Gelbvieh .......... 55
Rumfelt Gelbvieh .............................. 55
S.J. Cattle Co...................................... 57
Sawtooth Gelbvieh Cattle & Hay .... 56
Seedstock Plus .................................. 17 Southwest Iowa Bull & Female Sale25
Cattle Co. 39
Gelbvieh 18
Bar S Cattle Co. 55, 58
Gelbvieh 56
Lazy TV Rranch 5
Gelbvieh Farm 57
Gelbvieh ......................................IFC TKW Gelbvieh & Sunset Ridge Farms . 16
FOCUSED ON THE FUTURE BULL SALE BULLS LIKE THESE SELL FRIDAY, OCTOBER 24
FOUNDED ON FUNCTION. FOCUSED ON YOUR DEMAND.
Friday, November 21, 2025 • 5:00
At the Ranch, Araphahoe, NE
Selling 60+ Elite Registered Gelbvieh and Balancer Donor Cows, Bred Heifers, Fall Pairs and Show Heifer Prospects.
Tuesday, December 2, 2025 • 1:00 PM
At the Ranch, Araphahoe, NE
Selling 450+ Commercial Balancer, Angus, Red Angus and F1 Baldy Bred Heifers.
175 HEAD SELL
175 RANGE-DEVELOPED 2 - YEAR-OLD BULLS
BULLS ARE INDIVIDUALLY FEED EFFICIENCY TESTED, GRASS GRAIN TESTED AND GENOMICALLY TESTED
TUESDAY, FEB.17, 2026
TUESDAY, FEBRUARY 17 12:30 PM | BURWELL, NE
BALANCER & ANGUS
FEATURING: 50 ET BULLS
cedartopranch@yahoo.com • Facebook: Cedar Top Ranch