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GW over the fence

Over the Fence with the American Gelbvieh Association By Kelsi Christian

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very seedstock supplier has a different story and with this story comes different expectations, goals, and ambitions for their respective operations. The AGA recognizes that the variations within the membership, due to operation size and the ambitions of each breeder, result in a need for varied services offered by the AGA to its members. The AGA strives to accommodate these various needs of our members, and in doing so has initiated AGA Expanded Membership Services. These are some of the most common

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questions the AGA staff has been asked regarding the program:

What is the purpose of AGA Expanded Membership Services? AGA Expanded Membership Services is made up of three separate programs designed for AGA members who would like to intensify their relationship with the AGA and would like additional services on top of what they already receive from the association. The purpose of AGA Expanded Membership Services is to provide tools and talent available at the AGA to assist in strategic planning, marketing, and genetic selection. The three different program levels are geared for both large and small members with the goal of enhancing their respective operations.

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GA Expanded Membership Services is made up of three separate programs designed for AGA members who would like to intensify their relationship with the AGA and would like additional services on top of what they already receive from the association.

For example, by participating in an AGA Expanded Membership Services program we (AGA staff and member) will identify the current state of your operation as a team, and then pinpoint areas for improvement based on your production goals. The same approach can be taken from a marketing prospective: the team assesses the current reach and works to implement a plan to capture additional customers.

How far in advance of my sale do I need to sign up for this program? If you are using an Expanded Membership Service program to promote an upcoming production sale, private treaty offering, or another event, you will need to sign up at least two months prior to your sale, but the sooner the better.

October 2018 Gelbvieh World  

This month's issue of Gelbvieh World features the upcoming 48th Annual AGA National Convention and information on how to body condition your...

October 2018 Gelbvieh World  

This month's issue of Gelbvieh World features the upcoming 48th Annual AGA National Convention and information on how to body condition your...