L IA
P UB L IC A TI
O
ER
OC
THE A M
CA
I
SS
OF
IATIO N • O F
F
GW
N
JANUARY 2017 v WWW.GELBVIEH.ORG
IC
NG
E L BV IE H
A
Creating Pull-Through Demand
Hear from your new president, Scott Starr
First Look at Convention Coverage
2017 Herd Assessment How-To