Google Algorithm Updates

8 Major Google Algorithm Updates

Over the past decade, Google algorithm updates have influenced SEO significantly. Let’s take a look at some of these updates which were introduced over the decade along with their impact on SEO:

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#1 Panda  Introduced on: February 24, 2011  Objective: Assigning quality score to web pages and using it as a ranking factor. It became the part of Google’s core algorithm in 2016. This resulted in faster implementation of panda penalties and recoveries.  Key Takeaway: Working on regular site checks for content duplication, keyword stuffing and poor quality content. A site crawler is a must for attaining this outcome.

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#2 Penguin  Introduced on: April 4, 2012  Objective: Lowering the rank of websites with unnatural backlinks. With this update, unnatural link building was discouraged.  Key Takeaway: Working on regular site checks for content duplication, keyword stuffing and poor quality content. A site crawler is a must for attaining this outcome.

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#3 Hummingbird  Introduced on: August 22, 2013  Objective: : Interpreting search queries in a better way, keeping in mind, the user’s search intent. In addition, ranking the page on the basis of query regardless of its connotation with the word entered by the searcher. The optimal use of language processing and latent semantic indexing has been witnessed in this update.  Key Takeaway: Focusing on in-depth keyword research and relying on the essence of keywords being used. Google related searches, Google related questions and auto-complete suggestions are some of the ways to focus on keyword research for abiding by this update.

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#4 Mobile  Introduced on: : April 21, 2015  Objective: : The focus was shifted from desktop to mobile version of website in this update.

User-friendliness of mobile website was given preference.  Key Takeaway: Optimization of website for a better and smooth mobile search along with the better usability and page loading speed.

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#5 Rank Brain  Introduced on: : October 26, 2015  Objective: : An extension of humming bird update, this machine learning system is intended at understanding the meaning of search queries. The synonyms, implied words and contextual detailed search are all included in this update.  Key Takeaway: Rely on competitive analysis to optimize web pages for relevance and comprehensiveness of search results. Use the relevant and related terms used by top competitors to gain search relevance of your website

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#6 Medic  Introduced on: : May 4, 2018  Objective: : Expertise, Authority and Trust signals were chiefly the source of rank rating for medical websites. Besides, life altering decisions (education, finance and law) website are likely to affect due to this update.  Key Takeaway: Expert writers who can lend credibility to your website and building entities of your brand must be considered.

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#7 BERT  Introduced on: : October 22, 2019  Objective: : As a part of this update, language processing tools are used to understand the search queries, identify entities, establish relationship between entities while interpreting text have been some of the traits. Nuances in search results and queries can be understood in Bert Update.  Key Takeaway: Fluff words should be omitted and well-researched content should be written in order to make the content contextual. The meaningful copy should be created with the help of entity research.

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#8 Core Updates  Introduced on: : 2017-Till date  Objective: : Bigger updates intended at achieving transparency and they are improvement of previous updates.  Key Takeaway: SERP history of the keywords can be tracked and check factors leading to increased ranking of competitors.

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