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A user friendly website with excellent navigation structure is the most important step for attaining improved rankings on search engines. There is no guarantee that recommendations from a SEO audit will place your site high on search engines list. SEO results require adequate time and patience to produce stable rankings. Implementing the changes recommended by an SEO audit on your website is known as On-page optimization. It is the foundation on which a successful SEO campaign is built. It addresses a variety of changes such as internal link structure, content organization, page titles, headings and most importantly the quality of the content. A basic on page optimization campaign targets the home page and other important pages of the website, whereas a comprehensive SEO campaign utilizes the ďŹ ndings of the website audit and makes eort to execute changes to on- page optimization.