ABOUT ME
Hi, My name is DC, short-form from my chinese name: DaChen
I’m Designer experience in branding, Nowadays branding is not just draw an logo only, but big idea behind for the client company to make it believe and work. It can preview what they care about the target audience and their strength to create the identity visual and choose the right way to represent themself, That is what i interesting to design for.
Beside that, Digital & Production experience also important for me, I believe the successful designer always deep in detail, it help to provide right design direction in used.
PERSONAL CONTACT INFO
DC Sim | Malaysian
DOB: 20 DEC 1988
Phone: +65 8875 9027
Email: dachensim@gmail.com
EXPERIENCE
Sparkfury Creative Consultants Pte. Ltd.
(2022 JUL – Current)
Position: Designer
• Featuring Corporate & Branding Design
• Short Video & Social Media Design
Ingrid Design Pte. Ltd.
(2019 AUG – 2022 MAY)
Position: Senior Designer
• Featuring Medical Product Design
• Digital & Social Media Design
Amage Production Pte. Ltd.
(2018 AUG – 2019 AUG)
Position: Designer
• Featuring In Property Branding Design Project
• Space Planing & Installation Design
• Press, Magazine & Digital Ads Design
Revo Design Solution Pte. Ltd.
(2016 May – 2018 AUG)
Position: Production Designer
• Production in acrylic material cutting & Installation
• Digital & Website Media Design
EDUCATION
Major in Graphic Design & Advertising
2007-2011
The One Academy Of Communication Design
Petaling Jaya, Selangor, Malaysia
SPM / O Level 2000-2006
Sekolah Menengah Munshi Sulaiman
Batu Pahat, Johor, Malaysia
DESIGN PROFICIENCY
• Branding & Corporate Identity
• Packaging Design
• Digital & Social Media Design
• Website Interface Design
• Offset & Digital / Large Format Printing
• Signage & Display Production
• Short Video Editing
DESIGN TECHNICAL SKILL
Adobe Creative Suites
Adobe illustrator
Adobe Photoshop
Adobe Indesign
Adobe XD
Adobe After Effect
Adobe Premiere Pro
Other Software
SketchUp | Midjourney
LANGUAGES
Chinese English Bahasa Melayu
CONTENTS BRANDING & LOGO WORKS
KEY VISUALS
PRINTS DESIGN
DIGITAL DESIGN
Fortis Law Rebranding
Old logo
An local law film corporation, after a series of discussions to align management plans, employee goals and clients’ needs were conducted to gather better perception of the current brand and where they envision to be.
Through comprehensive interviews, it revealed that Fortis’s strength was their outreach and engagement with clients and were reliable and accessible. However, the first impression of the company did not portray their strengths.
We capitalised on Fortis Law’s greatest assets to craft a clear message that differentiated the law firms. An actionable brand strategy that mapped out the short, mid and long term goals was created to achieve the brand vision. The soul for the brand stood strongly on values that resonated with employees and clients.
BRANDING & LOGO WORKS
Initium Academy Branding
An local childcare centre, inspired by the curriculum activities as well as facilities and spaces around the school, we crafted the concept based on children’s love for fairytales to encourage a holistic learning and sensory experience through a happy and enriching environment. A tagline Imagine, Inspire, Ignite was crafted to bring out the essence of the brand.
From the colours, icons and mascots we created, we further developed the corporate stationary, brochure, flyers, sticker decals, wall decals, uniforms, standees and managed Initium’s website development and creation.
BRANDING & LOGO WORKS
KV Designs
Forex4you Monthly Campaign Web Banner
KEY VISUALS
KEY VISUALS KV & Layout Medical corporation promo brouchure for proffesional use www.hydrelo.com References: 1.HYDRELO™ LUBRICANT EYE DROPS (Ectoin® 0.5%) Consumer Medical Information/Instructions. Santen 2017. 2.Werkhauser N et al. Treatment of Allergic Rhinitis with Ectoine Containing Nasal Spray and Eye Drops in Comparison with Azelastine Containing Nasal Spray and Eye Drops or with Cromoglycic Acid Containing Nasal Spray. J Allergy 2014;1-13. 3.Harishchandra RK et al. The effect of compatible solute ectoines on the structural organization of lipid monolayer and bilayer membranes Biophysical Chemistry 2010;150:37–46. 4.Salapatek A et al. Ectoin®, Novel, Non-Drug, Extremophile-Based Device, Relieves Allergic Rhinoconjunctivitis Symptoms in Patients in an Environmental Exposure Chamber Model. Poster, 2011 AAAAI Annual Meeting, March 18 22, San Francisco, CA. 5.Singapore package insert 2019. 6.Internal Data, clinical studies. bitop. Santen. SHCSG-HDM_001/2020 Suitable for contacts lens wearers₆ Suitable for sensitive eyes and children₆ Preservative free₄ Can last up to 3 months after opening₅ (Ectoin® 0.5% + Hyaluronic Acid 0.2%) Dual Action Introducing Hydrelo™ Dual Action Novel solution for dry eye₁,₂ ₃ Based on the natural cell-protectant Ectoin Relieves discomfort, hydrates, protects and stabilises tear film₁,₂,₃ Ultra Hydrating Eye Therapy: Your 2-in-1 Solution
Of New Zealand A focused approach for supporting eye health. VisionCare with Lutein VisionCare is formulated based on the latest scientific research. An all in one formula that contains antioxidants, Lutein and Zeaxanthin from the Marigold flower. www.clinicians.com.sg Scan to find out more! Of New Zealand Our Krill Oil has a higher concentration than standard fish oils. It makes you think. More Krill Less Pills Clinicians’ Krill Oil with NZ Salmon is more readily absorbed than standard fish oils. One capsule provides the equivalent health benefits of three standard fish oil capsules. www.clinicians.com.sg www.hydrelo.com contacts months 0.2%) Action Action Ectoin®₁ ₂,₃ For healthcare professionals only. FOR DRY EYE RELIEF Offering a range of different formulations targeting dry eye issues Of New Zealand Desperate for a good night’s sleep? Too tired to think? REM Sleep supports: Falling asleep. Sleeping through the night. Awaking refreshed. With calming herbs containing 5HTP, Passionflower, Skullcap and Magnesium, Clinicians’ REM Sleep provides the building blocks to help you relax, fall asleep and get a good night’s rest. REM Sleep is non habit-forming. www.clinicians.com.sg Struggling to keep up with life’s demands? Of New Zealand More than a ginseng formulation Clinicians’ Stress & Energy Support is formulated with 14 targeted ingredients to support the body in times of: Stress Low energy Recuperation www.clinicians.com.sg Scan find out more!
