PROFESSIONALQUALIFICATIONS
WHAT SETS USAPART FROM THE REST
“Systems Run Your Business. People Run the Systems” - Michael E. Gerber
We have systems and processes that have brought our clients financial success.
Offers & Negotiations
This is the Ultimate Goal
All of the work up to this point is to get an offer. We take a collaborative approach and proactively provide agents the information they need to write a good offer. This strategy helps get you the best terms.
Once we have an offer, we summarize the pertinent details, with special attention paid to the financing. We qualify all buyers before presenting you their offer. Then we negotiate on your behalf to get the best price and terms possible.
Communication
Obtain Feedback
We follow up with agents who show or preview your home. We email these agents for feedback, then forward this to you.
Weekly Updates
We keep you informed on your home’s activity with regard to showings, online traffic, market activity, new listings on the market, price reductions, and sales and/or recommended path forward EVERY week.
Once Under Contract
Transaction Calendar
Our transaction calendar tracks the details of your contract to ensure that we close on time with all the details handled. We provide you and the Buying party with an outline summarizing time frames of all steps to get to closing and monitor all the contingencies throughout the closing process. This allows us to keep everyone accountable to the agreed upon contractual dates.
PROFESSIONALQUALIFICATIONS
● Superior Negotiation Skills
● Leaders in Marketing and Technology
● Experts in Evaluating Property Values
● Placer County Real Estate Market Specialist
● Exceptional Communication Skills
● Well Respected by Industry Peers
● Collaborative
● Organized Processes and Systems
● Checklist Extraordinaires
● Combined Over 16 years in the Real Estate Industry
● Members of National, California and Placer County Association of REALTORS®
MEET DIANDRABRAMMER SHIREMAN
Diandra Brammer Shireman
Real Estate & Marketing
DRE# 02051163
cell: (916) 622-5138
dbrammer@golyon.com
Consultant
www.DiandraBrammer.com
My business philosophy is simple: Be authentic and excellent at what I do.
People know that when they work with me they have found not only an experienced communicator and negotiator, but an advocate in their real estate transaction. Ultimately, I take the initiative and always do what I say I will do.
When it comes to the sale of your home, my extensive marketing background can get any property sold no matter what the market situation may be. With the explosive popularity of online websites and social media, real estate has shifted to an 'online' focus. My marketing plan sets me apart from the competition with a large focus on targeting actual potential buyers through digital, video and social media marketing.
And to add, studying the market, crafting a personalized marketing plan and negotiating offers is my nerdy passion.
I have wisely chosen to partner with Lyon Real Estate in Roseville in order to provide my clients with modern technology for advanced home and community searches, meaningful and current market statistics to track market trends, and state-of-the-art marketing materials to properly showcase the value of my client’s properties.
I combine my enthusiasm for studying the real estate market, crafting a personalized marketing plan and negotiating offers that results in my clients making smarter decisions and having happy lives.
MEET MICHAELA LANE
cell: (530) 521-8264
mlane@golyon.com
mlane.golyon.com
Buying and selling a home can be very stressful; it is my goal to make each and every transaction as smooth as butter. My clients are my priority and I am their advocate throughout the buying or selling process.
After graduating from Sacramento State, I started a career in Event Coordination. In the industry I was able to gain and strengthen my skills in time management, organization and
When I transitioned to Real Estate full time, I found that I was able to transfer all of these traits to help better serve my clients and manage the real estate transactions.
Before moving to Sacramento 10 years ago, I was born and raised in Chico. After making the move, I immediately fell in love with all the region has to offer, from the fresh farm-to fork cuisine, outdoor activities, and sporting events. My husband, Blake, and I found our home in Rocklin, which reminded me of my hometown of Chico. Like my hometown, the community boasts gorgeous trees and beautiful parks. In my spare time, you’ll often find me in Tahoe hiking the Tahoe Rim Trail or laying by the lakeshore enjoying the sun. I love to cook, travel, eat tacos, and go wine tasting in all the local wineries, such as Clarksburg, Amador County, or the Placer Wine Trail.
As your real estate advocate, I am committed to you. Every transaction is different and I adapt to the needs of each of my clients throughout the process. It would be my honor to assist you with your real estate needs!
OUR TESTIMONIALS
"Diandra and Michaela showed professionalism and generally cared about our concerns of the selling process. They communicated on all levels and were available to us at anytime. We were informed every step of the way. This had to be the easiest and most successful selling experience we will ever have. If you want your selling experience to go smoothly we would highly recommend you to hire Diandra and Michaela."
- Julie B, Client
“We would recommend Diandra and Michaela to anyone selling. They explained the process and it could not been any easier. They kept us in line and on track with the due dates. All the hard work paid off. THANK YOU!”
- Scott and Stacy F, Client
“Diandra Brammer Shireman and Michaela Lane have the qualities that make them an extremely successful and effective brokers. I can’t say enough about their professionalisms and knowledge within the industry. They have high integrity and are very conscientious and tenacious, always keeping our best interests in mind.
There are no words to thank Diandra and Michaela. We obtained $30,000 over the asking price for our house, with multiple offers! The advertising was incredible. They used the best professional photographer in the area who showed the beauty of our house and the neighborhood with beautiful and outstanding pictures and videos; he even used a drone. They went way beyond our expectations. The communication was incredible, we thought it was going to be difficult because of the world wide pandemic, but we did not have any problem and it went very smoothly...”
- Ana Y, Client
"Michaela Lane and Diandra Brammer-Shireman are a fabulous team! They made a nerve-racking and stressful process a great experience. They helped us find our new home when moving to the Roseville area and made the whole thing as quick and painless as possible, closing in record time! They were always very responsive and are thoughtful, patient and helpful. We highly recommend them!"
-Bryna and Ron S, Client
“What a relief! Diandra and Michaela made the entire sales process pain-free and stress-free. They educated me on every step of the process and were great negotiators. This is my third real estate transaction with them and I receive the same consistent 7-star service with them every time. I would absolutely recommend their services to anyone looking to buy or sell their home. “ Thank you so much ladies! I love my new home! And the stress free experience. This was the only house I liked and you MADE it happen.”
-Pilar Y, Client
LYON MARKETSHARE
MORE U.S. HOME SALES VOLUME THAN ANY OTHER REAL ESTATE NETWORK
Volume shown in billions of dollars
● As an affiliate of Leading Real Estate Companies of the World®, Lyon is part of the network that dominates in more markets across the U.S., with #1 market ranking in 40% of the top markets — significantly more than our closest national franchise competitors
● Lyon is a proud member of Luxury Portfolio International®, the luxury division of Leading Real Estate Companies of the World®
● Luxury Portfolio International®:
○ Sells more $1MM U.S. homes than any network or franchise
○ Represents more $1MM+ homes than any other luxury network.
○ Features a website that reaches 200+ countries/territories around the world
MARKETING STRATEGY
POWERFUL MARKETING CAPABILITIES
When you list your home with us we immediately cross market it to all Lyon agents and clients with matching criteria before marketing to the public. We implement a full marketing plan including:
OUR EXTENSIVE MARKETING STRATEGY
In addition, all of Lyon’s listings are syndicated to real estate’s top consumer websites, including:
● Zillow
● Trulia
● Realtor.com
● Golyon.com
● Nextdoor
● Leading Real Estate Companies of the World
● And Many More!
REACH POTENTIAL BUYERS ON SOCIAL MEDIA
SELLING OBJECTIVES
OUR goals in selling your home are:
● Help you get your home sold in YOUR timeframe
● Put YOU in the strongest negotiating position
● Have your property in TOP condition, ready for Buyers to fall in love
● Receive MULTIPLE offers
● Make the entire process easier for you
What we can control:
● The home’s condition and presentation
● Price and terms
● Flexibility with showing your home - making your home available to agents and their buyers
What we can’t control:
● Market conditions
● Competition
Our marketing plan focuses on:
● Understanding the conditions we can’t control
● Making the items we can control the best they can be
As part of our efforts to help you accomplish these goals, we will develop a strategy specific for your property. This includes a custom plan for preparing and marketing your home.
● Competitive Pricing
● Best Presentable Condition Possible
● World Class Marketing
● Communication, Negotiation and Transaction Management
ONLINE BUYERS
What are online buyers looking for?
Photos & Videos
94% of internet house hunters rated photographs as the most useful website features in their search, according to a survey by the National Association of Realtors.
• Studies show quality, professional photos = more property views
• Homes with a video tour get an average of 50% more inquiries from buyers
Detailed Property Information
85% of internet house hunters ranked detailed property information as the most important research tool available online.
The info buyers want:
• High quality photography
• Video tours
• Property information
• Neighborhood or area information and demographics
• Information on local schools, parks, community centers, etc.
• Market analysis, market trends, recent sales, etc.
• Maps, driving directions or satellite imagery
• Agent contact information
Mobile Search
90% of home buyers used a mobile or tablet application to search for a home.
• My marketing efforts allow for your property to be easily discovered via mobile searches
• All social media advertising will be delivered in a mobile friendly manner to get maximum exposure
*Source: NAR 2019 Profile of Home Buyers and Sellers
MARKETING TIMELINE
Pre-listing:
● Price and condition agreed upon and marketing agreement signed
● Schedule professional photography & videography
● Pre-inspections
● Schedule staging consultation
● Order preliminary title report
● Complete seller disclosures
● Exclusive Broker Tour inviting all 800 Lyon agents
Week 1:
● Enter into MLS
● Initiate internet marketing plan
● Install yard sign
● Key box access assigned
● Facebook and Instagram ads targeting Sacramento and Bay Area buyers
● Send neighborhood mailer asking if they know someone who wants to buy your home
● Schedule an Open House per request
Week 2:
● Weekly feedback reports on property activity
● Review feedback from showings and inquiries
● Schedule an Open House per request
Week 3:
● Weekly feedback reports on property activity
● Review feedback from showings and inquiries
● Schedule an Open House per request
● Make any necessary changes based on feedback to date
Week 4:
● Weekly feedback reports on property activity
● Review feedback from showings and inquiries
● Schedule an Open House per request
30-Day Review: Formal marketing review with seller
● Pricing Strategy
● Marketing/Advertising
● Feedback/Condition
SELLING PROCESS
sell fast for top dollar.
● Clean, declutter, and depersonalize
● Make every surface shine
● Neutralize colors
● Lighten, brighten and update light fixtures
● Remove furniture to maximize space
● Maximize curb appeal
SHOULD YOU PROFESSIONALLY STAGE YOUR HOME?
Staging can show off your home’s best features and maximize its appeal to potential buyers:
● 81% of agents who represent buyers say staged homes make it easier for buyers to visualize the property as their future home.
● 46% of buyer agents say staging makes their buyers more willing to tour a home they viewed online.
● 32% of buyer agents say staged homes increase what buyers are willing to offer by 1-5%.
PRICING STRATEGY
SELLER FEE SCHEDULE
Our services and costs we will cover PLATINUM SERVICE - 3.5%
● House cleaning, before listing & after move-out
● Pest Inspection upfront
● Roof Inspection upfront
● Staging consultation
● Elevated staging enhancements prior to photos
● Twilight photography
● Lifestyle video with drone & aerial shots
● Social media ads targeting Bay Area and Sacramento
● Consumer focused advertising
● Digital and print marketing plan
● Our processes and systems
● Lender qualification screening
● Professional Appraisal Package
● Weekly updates with showing feedback and marketing statistics
● Transaction management services with digital document management platform GOLD SERVICE - 3%
● Roof Inspection upfront
● Staging consultation
● Staging enhancements prior to photos
● House cleaning after move-out
● Twilight photography
● Lifestyle video with drone & aerial shots
● Social media ads targeting Bay Area and Sacramento
● Consumer focused advertising
● Digital and print marketing plan
● Our processes and systems
● Lender qualification screening
● Professional Appraisal Package
● Weekly updates with showing feedback and marketing statistics
● Transaction management services with digital document management platform FAMILY ONLY - 2.5%
● Professional Photography
● Lifestyle video with drone & aerial shots
● Social media ads targeting Sacramento buyers
● Consumer focused advertising
● Our processes and systems
● Lender qualification screening
● Professional Appraisal Package
● Weekly updates with showing feedback and marketing statistics
● Transaction management services with digital document management platform
Buyers’ Agent Fee not included in the above Seller Fee Schedule.
THANKYOU