BEVERAGE MARKETING DAYDREAMER
bring your WILDEST IDEAS TO LIFE
STAND OUT in the CROWD
The beverage marketplace is the most crowded and competitive it’s ever been...
The time is now to look at your brand and decide if you’re ready to meet the next generation of consumers with your best foot forward.
Our team brings 20 years of experience in every area of the beverage industry to your projects, big and small.
Our business started in 2012 as the design and consulting portfolio of beverage industry entrepreneur, Andy Petek. Over the past 12 years, we’ve worked with hundreds of liquid artisans to take the fruits of their labor to the masses with innovative branding, packaging, promotional media, events, and social content.
The Daydreamer team does everything visually and creatively for our clients, but we specialize in packaging. We love bottles, cans, outer cartons, trays, wraps, shippers, and every type of packaging.
ANDY PETEK
Founder
Creative Director
The current landscape in our industry has brought a lot of challenges, but also opportunities including market acceptance of the use of labels on canned beverages. Rather than being trapped by large order quantities tied to printed cans or the high costs of wrapped ones, this has opened the door for more frequent small batches and experimentation from producers. For this reason, it’s easier for our clients to try new looks, release small batch products, and keep the offerings for their dedicated fan base fresh and unique!
BRANDING PACKAGING PACKAGING CORE OUTER ESSENTIAL SERVICES
FROM FIRST CONCEPT TO FINAL POUR, WE DELIVER THOUGHTFUL, AGILE CREATIVE THAT MOVES AT THE SPEED OF YOUR BUSINESS.
RELEASES SUBSCRIPTION CONCEPTS ROTATOR
BRANDING>>> IDENTITY
WE BUILD MEMORABLE, DESIGN-FORWARD BRAND IDENTITIES ROOTED IN STRATEGY AND SHAPED BY STORYTELLING. OUR WORK GIVES CLIENTS A VISUAL AND VERBAL SYSTEM THAT SUPPORTS CONSISTENCY, DIFFERENTIATION, AND LONG-TERM GROWTH.
MILE HIGh
ALL OF OUR BRANDING SYSTEMS COME FROM THOUGHTFUL RESEARCH AND STRATEGY IN VISUAL STORYTELLING FROM THE MOST BASIC ICONOGRAPHY TO COMPLEX ILLUSTRATION
IDENTITY
HAR D CIDER
IMPERIAL COSMIC CRISP
BRANDING
PACKAGING >>> CORE
PACKAGING IS WHERE BRANDS MEET BUYERS—AND WE MAKE THAT FIRST IMPRESSION COUNT. WHETHER YOU’RE LAUNCHING A FLAGSHIP ITEM OR MANAGING FREQUENT SEASONAL DROPS, WE CREATE PACKAGING THAT SELLS AND SYSTEMS THAT SCALE.
THE BEVERAGE INDUSTRY IS CONSTANTLY FACING EMERGING TRENDS THAT ARE APPEALING TO CUSTOMERS, BUT REPRESENT A BIG DECISION FOR PRODUCERS. IT’S HARD TO BELIEVE THAT HARD SELTZERS AS A CATEGORY DIDN’T EXIST BEFORE 2020. WINE DIDN’T COME IN A CAN BEFORE 2016. WE’RE CURRENTLY IN A TIME WHERE NON-ALCOHOL VERSIONS OF BEERS AND CIDERS ARE IN DEMAND. WE’RE HERE TO ANALYZE THE MARKETS YOU SELL TO, YOUR CORE CUSTOMER BASE, AND YOUR PRODUCTION CAPABILITY TO GIVE YOU ALL THE DATA NECESSARY TO DECIDE WHETHER THE NEXT BIG TREND IS ONE FOR YOU.
PACKAGING OUTER
THERE ARE SO MANY FORMS OF SECONDARY AND TERTIARY PACKAGING IN A CPG BRAND. LET US HELP CREATE EVERY TYPE YOU NEED AND THE INFRASTRUCTURE TO DELIVER.
EXTENSION LINE
RESERVE TIER • IMPERIAL LINE • “LIGHT” VERSIONS. LINE EXTENSIONS ARE A STRONG WAY TO EXPAND BRAND CONSCIOUSNESS.
HOLIDAYS • COLLABORATIONS • CAUSE-RELATED CREATIONS.
SPECIAL RELEASES DRIVE IMPORTANT INCREMENTAL REVENUES.
PROJECT • MONTHLY SMALL BATCH DESIGN
ONE OF OUR MOST EXCITING OFFERINGS IS A MONTHLY SUBSCRIPTION PROGRAM FOR UNIQUE SMALL BATCH LABELS THAT HELPS OUR CUSTOMERS SAVE MONEY WHILE REMAINING FRESH AND EXCITING!
CONCEPTS >>> EXPERIMENTAL
WHETHER YOU’RE VETTING A NEW LOOK OR PREPARING AN INVESTOR PRESENTATION, WE’RE HAPPY TO HELP CREATE SPECULATIVE CONCEPTS WITHOUT BREAKING THE BANK.
SUPERVIN
CHARACTERS
BRING YOUR
WELCOME CHARACTERS BRING YOUR IDEAS
PROMOTION >>> BRAND
WE BRING YOUR BRAND INTO THE REAL WORLD THROUGH MARKETING CAMPAIGNS, MERCH, AND ENVIRONMENTS THAT MAKE YOUR MESSAGE TANGIBLE. WHETHER YOU’RE SHOWING UP ON SHELVES OR AT A TRADE SHOW, WE MAKE SURE YOUR BRAND STANDS OUT.
PROJECT • HOUSE WINE RACING TEAM
PARTNERING WITH LOCAL ORGANIZATIONS CAN BE A GREAT WAY TO GROW BRAND AWARENESS AND COMMUNITY INVOLVEMENT.
WE WORK WITH ALL KINDS OF EVENT PRODUCERS, COMMUNITY GROUPS, AND MEDIA TO PROMOTE OUR CLIENTS.
FOR OUR TEAM HAS DEVELOPED 50 US STATES AND NUMEROUS OUR WORK HAS BEEN SOLD
THE WILD
DEVELOPED PRODUCTS SOLD IN NUMEROUS COUNTRIES ABROAD. IN ALL MAJOR RETAILERS!
PROMOTIONS TRADE TOOLS
PROMOTIONS
