Dax Communication Design Portfolio Spring 2018

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Dax Simitch Warke

Dax Simitch Warke

CONTENTS

Painting

1

3D Model Bar

3

3D Model Dog Robot

5

Loading Screen Animations

7

Saul Bass Intro Animation

8

Type as Image Poster

9

Web & UI Design

10

City Map Cover Designs

11

Sticker Contest Design

15

Icons Redrawn

17

Monocon Brochure

19

Summer Selections Brochure

20

Austrian Tourist Office Flyer

21

Book Layout

23

IBM Presentation

25

Figure Ground Icons

27

Personal Icons

29

Monoprint 1 Fragments

31

Monoprint 2 Fragments

33

Wood Cut Print 1

35

Wood Cut Print 2

36

Acrylic paint on cloth 78 3/4” x 40 1/4” Lunga Seyðisfjörður Iceland 2016

Custom Designed Bar Cinema 4D Modeling Software 2560x1600 Pixels Rochester Institute of Technology, Rochester NY

Robot 3D Model Cinema 4D Rochester Institute of Technology, Rochester NY

Gyroscopic Loading Screen https://www.youtube.com/watch?v=xPuByyBYiHA

Stars Loading Screen https://www.youtube.com/watch?v=15RJPgMSq8s

Diamond Loading Screen https://www.youtube.com/watch?v=x5S4qp6406c

Pulseing Loading Screen https://www.youtube.com/watch?v=cy39QabxVyM

App Loading Screen Animations Cinema 4D & Adobe After Effects Rochester Institute of Technology, Rochester NY

Saul Bass Exhibtion Intro & Homage https://www.youtube.com/watch?v=6APtrDdX2jU

Saulbass Intro Animation Adobe After Effects Rochester Institute of Technology, Rochester NY

Toy Fair Annual Trade Show

Jacob K. Javits February Convention 17-18 Center 2018

655 W 34th Street New York City

toyfairny.com

Type as Image Poster Adobe Illustrator Rochester Institute of Technology, Rochester NY

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SEPTEMBER 28, 2010

ARTICLE

Rethinking the Mobile Web The number of people who access the internet on mobile devices has risen significantly in the last several years. This places much more importance on mobile web experiences.

HOWARD MANN

in Design, under Mobile, Research Methods, Topic N

2

2

FOCUS: MEDIA ARTICLE

RESOURCE

Don’t Become a Digital Dinosaur

EVENT

Designing the iPhone User Experience

New technologies and capabilities have caused consumers to be even more demanding...

This book will help you tackle the user experience part of the iphone challenge.

AUGUST 24, 2010 • SAMANTHA STARMER

SEPTEMBER 4, 2010

in Design, under Mobile, Research Methods, Topic N

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2

in Design, under Mobile, Research Methods, Topic N

2010 Wireless & Mobile Expo The global event on wireless and mobile technologies and applications.

SEPTEMBER 4, 2010

2

2

in Design, under Mobile, Research Methods, Topic N

2

2

FEATURED ARTICLE

Designing for Mobile Mobile is all the rage these days, and for good reason. The way we interact with our favorite brands, our closest friends, and the world around us is in a state of extreme flux.

AUGUST 24, 2010 • SAMANTHA STARMER

in Design, under Mobile, Research Methods, Topic N 2

2

RECENT ARTICLE

RESOURCE

EVENT

Web & UI Design Don’t Become a Digital Dinosaur Designing the iPhone User Experience Adobe Illustrator New technologies and capabilities have caused consumers This book will help you tackle the user experience part of to be even more of demanding... the iphoneNY challenge.

Rochester Institute Technology, Rochester

2

AUGUST 24, 2010 • SAMANTHA STARMER

in Design, under Mobile, Research Methods, Topic N

ARTICLE

SEPTEMBER 4, 2010

2

2

in Design, under Mobile, Research Methods, Topic N

RESOURCE

2

2

2010 Wireless & Mobile Expo The global event on wireless and mobile technologies and applications.

SEPTEMBER 4, 2010

in Design, under Mobile, Research Methods, Topic N

EVENT

2

2

Map covers made as a project for Principles of Design coaurse.

City Map and Guide

Venice

City Map and Guide

ReykjavĂ­k

City Map and Guide

MĂŠrida

Allegheny College Environmental Science Department Sticker Competition Entry 2nd Place

Existing icons redrawn and digitized

Monocon Real Estate brochure layout

Amy Simon Summer Selections Email Flyer layout and design

Austrian Tourist Office Partner Flyer layout

M

c u b s g a t s t ur ein Geb

Mein Geburtstagsbuch layout and graphics

Band

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h

S turm und R omantik

Success Criteria – Media strategy for each plan, program, or operation – A media campaign strategy with a detailed execution plan

Understanding Challenges – AOIs include conflict zones – Lack of available data – Types of influence required – Messenger trust

Our Solution Use IBM-Unica Operations to communicate, manage, and coordinate the media strategy elements for multiple, concurrent MISO program, series, operation, and execution plans: – Program and rationale, steps, metrics – Tasks/milestones, reporting, performance – Using effectiveness-analysis options/scores – Producing "buying briefs" to inform IBM MISO “News Room” Create media strategy for each developed program, plan, and operation for each OIR, CONOPs, OPORD, approved MISO or Communications plan, and/or National Messaging plan

Benefits

Outcomes 1. MISO planning cell has visibility to elements of the MISO program, plan, collection plan, strategy, and management activities (current and integrated; both classified and unclassified) – Timeline and process views – Budget and project tracking – Any metadata associated with the program 2. Team IBM management has synchronized control: plans, audiences, activities, priorities, available resources, and status. We deliver the media strategy via the MST, via MISO Operations

Process 1. Provide a Media Strategy for each Program 2. Provide Rationale for Executing the Program 3. Quantify Strategy Recommendations (MOE and ROI), with government review/approval 4. Support Creative and Content development 5. Monitor the implementation of the overall strategy and tactical execution 6. Evaluate Successful Execution of the Plan “Buying brief”

4

MISO Operations MISO Program Management Unica Operations

Goals, Time, $, Message, Channel, Audience, Recommendations

0

– Improved costs and schedules (speed-to-messaging) through efficiently-managed market resources: collaboration, approval, tasks, resources, budgeting (costs), alerting, role-based access – Contained costs and reduced risks through effective management of execution plans using templates to ensure a consistent/reliable process, using detail from each step in the program

Substantiation – Operations supported a composite Frequent Flyer program for a major airline merger, increasing subscriber retention (30%), increasing opened and relevant e-mails (100%), and improving fulfillment performance by 25% – Adaptable for MISO-specific and new programs. Templates, reporting, analytics, data, and workflows are easily configurable.

29

IBM presentaion (classified information) layout

Understanding Challenges – Access to private online activity (e.g. private accounts on Instagram) – Limited PII and attributes to uniquely identify individuals and fuse data across sources (e.g. Twitter handles, only) – Approval to use non-traditional or emerging online /social sources

Social/Public audience: – Platforms active on – Online/digital – Networks – Audience/followers – User Activity

2. Deep audience profile data: people and sentiment (Watson APIs) – Sentiment Analysis – Entity/Relation Extraction – Personality Insights – Language Translation – Tone Analysis

Influencers: – Messaging (→ objectives) – Influencer Profiles

– Research: Kantar (largest primary research in AOI) – Social: Watson Analytics, System G, HTAS, BlueTAS, OSCAR – Integration: BlueTAS, OSCAR, Alchemy – Modeling: IBM Commerce, SMEs

Outcomes

OurSolution 1. Broad social media and public source activities: – SC2 HTAS® – Multi-source data fetching – Geospatial rendering – Derives networks, sentiment

Substantiation

SuccessCriteria

PROCESS

A

Sent to the Integrated Audience Analysis system: 1. Insights 2. Causal Models 3. Operational Guidance 4. Sentiment 5. MOEs: Outcomes/Responses

1

Discovery Audience Analysis 1 HTAS | Watson APIs Networks Activities Platforms

Benefits – Improved IO performance since all analysts (at various training levels) are able to perform the analysis (e.g. generate hypothesis) using an intuitive, easy-to-use UI – Improved IO performance through using cognitive insights that evolve through industry-wide participation

Social Media and Open Data Sources

Content Social Platform 2

Integrated Audience Analysis 2 EIA Core, SPSS, Cognos BI

10

Figure Ground Icons created for Principles of Graphic Design course

Figure Ground Personal Icon created for Principles of Graphic Design course

The following series of images are taken from a larger monoprint produced in 2016.

Plexiglass, red printing ink, and miscellaneous objects on Arches Cover paper.

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The following series of images are taken from a larger monoprint produced in 2016.

Plexiglass, black printing ink, and miscellaneous objects on Arches Cover paper.

1/3

2/3

3/3

This print is one of five made from a wood cut in 2016.

Carved wood and red printing ink on Arches Cover paper.

This print is one of five made from a wood cut in 2016.

Carved wood and black printing ink on Arches Cover paper.