TRENDS

Welcome to the latest Bakery Trends Inspiration Guide! Here you will find recipes inspired by the most up to date trends in the baking industry.

Social media: A strategic channel in the modern purchasing journey. Social media has transformed food into a global conversation, where viral trends and creative visuals can make a bakery product famous overnight. Social media platforms drive discovery, influence purchasing, and reshape how bakeries innovate, market, and sell.

Seeking comfort and joy through sweet moments. From the warming embrace of childhood memories to meaningful connections with loved ones, consumers are recognizing what brings them true happiness. Sweet baked goods offer a delightful escape, blending familiarity and discovery to bring enjoyment to consumers, when it matters the most.
The baking industry has experienced significant changes in consumer behavior. Dawn Foods conducts proprietary global research to provide bakers with consumer insights that help them achieve their aspirations and increase their profits.

Bringing affordable luxury to everyday eating. Get ready for bolder flavors, surprising textures, and premium ingredients as consumers are embracing indulgence to enhance everyday moments. The desire for affordable luxuries and memorable experiences is pushing the category to an elevated level of sensory excitement.

Evolving needs drive tailored solutions.
The days of one-size-fits-all are over as inclusivity becomes a key driver in consumer choices. Growing demand for options that align with dietary needs and personal values requires bakeries to take a customized approach. This shift calls for variation in ingredients, products, sizes, and messaging to cater to diverse preferences.
Social media: A strategic channel in the modern purchasing journey.


Visual marketing can be simple: highlight what makes your bakery special people love sharing photos of delicious treats.


Biggest Donut Ever
Invite your customers to look twice with this bigger-than-life donut shaped like a pretzel made to wow and totally Insta-worthy!


Loaded Croissants
With vibrant layers and textures like rich NUTELLA® these croissants are irresistible and made to share on social media.
Bringing affordable luxury to everyday eating.


Decadent Honeymooners
Encourage your customers to upgrade their favorite donut to something more premium like these Decadent Honeymooners.


Monochromatic Victorian Cake
Bakers are pushing the boundaries and taking risks. This all-black cake creates a look that is unexpected and on-trend. Use a variety of colorful buttercreams to create a similar monochromatic look.


Floral Slab Cake
Edible fresh flowers on this slab cake elevates it to a center piece while giving consumers new sensory experiences. Indulgence made easy this premiumlooking cake is surprisingly simple to decorate.
Seeking comfort and joy through sweet moments.


A new spin on a traditional recipe can modernize its appeal. Blend familiarity with discovery to modernize heritage favorites.


Perfect Glazed Donuts
There’s nothing more classic and comforting than a simple glazed donut. The aroma and flavor and look of this generational favorite is a powerful connection to nostalgic memories.


Classic Chocolate Cupcakes
Tap into the desire for a sweet moment of comfort and joy with this dressed up version of the childhood favorite chocolate cupcake with quality ingredients and a fun new design.
Evolving needs drive tailored solutions.


Choose Your Own Adventure Cake
Baked goods are an important part of social gatherings and having a treat for everybody creates a sense of inclusion.


Stone Fruit Almond Crostata
Featuring local fresh ingredients is a great way to affirm consumers’ connections to their communities and sustainability values. Keep your bakery case seasonal and fresh with fruit that’s in peak.


Brownie Flight
Bring novelty and variety to the case with brownies, blondies and bars with different formats, innovative flavors and textures. Choosing a favorite just became more fun!




