DAVIDSON HOSPITALITY GROUP
Welcome
Welcome to SocialLite, Davidson’s in-house boutique social media agency, featuring full-service expertise
without the substantial cost of a standard third-party agency. As strategic creators, we are centered squarely on increasing content quality and the relevance of your feeds while moving the needle in a meaningful way. Your SocialLite manager will put all the Davidson love and care that each of us put into what we do every day, into every single post and engagement.
WHY INVEST?
THE POWER OF SOCIAL MEDIA STORYTELLING
OUR CLIENTS
ACCOUNTS THAT WE MANAGE
ARIZONA
The Camby, Autograph Collection
ARKANSAS
Little Rock Marriott
CALIFORNIA
Hotel Zephyr
Margaritaville Resort Palm Springs
COLORADO
Viewline Resort, Autograph Collection
FLORIDA
Renaissance Orlando Resort & Spa
Wyndham Grand Clearwater Beach
Wyndham Grand Jupiter at Harbourside Place
GEORGIA
Davidson Hospitality Group Corporate
INDIANA
Ten Hands Indianapolis
The Alexander
MASSACHUSETTS
Hyatt Regency Boston/Cambridge
Paperback Tavern
MINNESOTA
Emery, Autograph Collection
NEW JERSEY
Bungalow Hotel
Embassy Suites Berkeley Heights
(American Beauty Events)
Wave Resort
OHIO
Hyatt Regency Cincinnati
PENNSYLVANIA
Canopy Philadelphia Center City
Sheraton Philadelphia University City
The Wayward
RHODE ISLAND
Hotel Viking
TENNESSEE
Margaritaville Hotel Nashville
Sheraton Memphis Downtown
TEXAS
Le Meridien Houston Downtown
UTAH
Asher Adams, Autograph Collection
Snowpine Lodge
Affordability – we create exceptional value with a very affordable price tag
SocialLite managers have much lighter account loads than external agencies, who churn and burn
We are agile and nimble! It’s truly the benefit of being small but mighty: we are an extension of your team
Part of the family!
Davidson team members are doing the work and immersed in our company’s culture through and through
Far less turnover: we are proud of our track record of high staff retention rates on the marketing team. Since we have each other’s backs and foster an empowering workplace, people stick around! And that means less disruption for you
OWNERS CAN SAVE AT LEAST 30% PER HOTEL BY ENROLLING IN SOCIALLITE VS. A PROFESSIONAL THIRD PARTY AGENCY
WHY OPT-IN?
SOCIALLITE VS THIRD PARTY AGENCY
SOCIALLITE VS SOCIALLITE PRO
CHOOSING THE RIGHT PACKAGE FOR YOU
Social Media Plan Development
Monthly Meetings
UGC Collection & Storage
Monitoring & Community Engagement
Strategic deployment of boosted posts to help with visibility/reach
WHAT’S INCLUDED?
SOCIAL MEDIA PLAN DEVELOPMENT
We will build a tailored plan based on objectives aligning with your marketing plan; creating a road map for success.
MONTHLY MEETINGS
Numbers don’t lie. Our SocialLite manager will host meetings with you every month to review data, identify areas of opportunity and discuss content needs for upcoming month.
CREATING CONTENT
The fun part and let’s be honest, this is our bread and butter! We will craft your unique story via:
◆ 3 or 4 newsfeed posts aligning with hospitality best practices for optimal results per week encompassing both original visuals and user generated captures
◆ 2 or 4 Instagram Stories per week incorporating guest regrams as well as original templates created within Canva or InDesign
◆ Strategic, individuallyresearched hashtags will be utilized to optimize post performance
CONTENT REVIEW AND SCHEDULING
Utilizing Sprout Social platform, we will slate content to publish for the upcoming month during optimal engagement times. A live link to content calendar will be shared with you for review during the last week of each month and you’ll have 72 hours to provide feedback.
CONTENT LIBRARY / ASSET MANAGEMENT
Through proactive engagement on Instagram via geotag, tagged and hashtags, we will identify content that is aesthetically cohesive to your brand channels and request user proper permission to share photos. Once collected, we will save and store assets in a centralized location.
MONTHLY REPORTS
“You Can’t Improve What You Can’t Measure!” As stewards of Davidson’s core value of creating value in everything you do, we hold ourselves accountable and therefore, use Sprout Social to analyze monthly performance. We share these with you by the 5th of each month reflecting previous month results.
COMMUNITY MANAGEMENT AND ENGAGEMENT
We will respond to all comments and DMs on your behalf reactively; and most importantly, we will proactively engage with your community daily to stay front and center in the algorithm.
INFLUENCER RELATIONS
Included in the program scope, we will vet all inbound leads that are received within the Instagram native platform (*within reason, subject to change).
NOTE: We recommend one social media photography shoot per year to invigorate, refresh and enhance your social feeds with high quality, engaging content.
*THE FINE PRINT:
◆ Enrollment occurs October 1 annually for upcoming year (exceptions will be made case-by-case for newly transitioned hotels)
◆ For any dispositions, 60 days’ notice required. Any enrolled hotel must be in the program for a minimum of 90 days.
◆ This should be a true partnership. Hotels are responsible for surfacing content and must remain in regular contact with social media manager to ensure they are set-up for success. Onboarding consists of a detailed intake form to outline goals, priorities and objectives for the year.
HAVE A MARKETING MANAGER ON THE TEAM?
together! GREAT, LET’S CREATE VALUE
A common misconception is that properties with an onsite marketing manager don’t need to engage a social media solution. That is far from the case! In fact, we LOVE when there’s a champion on the ground to collaborate with.
Here are some benefi ts of having a marketing manager collaborate with SocialLite based on our fi rst experiences:
TOPLINE REVENUE ENABLEMENT
Shifting social media to a task that they manage versus execute directly allows marketers to reallocate their time to focus on supporting topline revenue goals, managing robust digital campaigns, in addition to creating activations and strengthen local partnerships that will ultimately lead to more revenue and direct conversion that we can measure.
THE BEST OF BOTH WORLDS
On property MM can optimize their presence on the ground; post Instagram Stories in real time, such as live weather updates (snow on the mountains), restaurant menu specials, activations, pop-ups, etc.
A HOLISTIC PARTNERSHIP
SL team is able to focus on bigger picture strategy and evergreen content as opposed to hyper specifi c specials or one-time activations. This creates dimension in the strategy to help keep existing followers while also gaining new ones.
OPTIMIZING SKILL SETS
Marketing managers are generalists, and some are simply not as well-versed in managing social media channels nor do they have the skills to capture compelling photography and video. We are happy to provide a cost eff ective solution that fi lls the gaps while simultaneously providing education and best practices.
THE EXTRAS
To make SocialLite a great solution for many of our hotels and restaurants, we have created program enhancements to make your engagement more robust.
INFLUENCER ENGAGEMENT (DISCUSS WITH SL MANAGER)
SocialLite manager will identify and vet an influencer, manage influencer agreement, collect deliverables, catalog deliverables and manage amplification.
SOCIAL CONTEST OR GIVEAWAY (DISCUSS WITH SL MANAGER)
SocialLite manager will manage T&C with Davidson legal department, create and schedule posts for contest, manage engagement, catalog collected content when appropriate and notify and amplify winners.
INSTAGRAM STORIES ($450 / 3 MONTHS)
Includes four Stories per month with a three consecutive month minimum.
INSTAGRAM REELS ($450 / 3 MONTHS)
Includes two Reels per month with a three consecutive month minimum.
LINKEDIN MANAGEMENT ($1,000/MONTH)
LinkedIn is an incredibly valuable channel that requires more attention than ever based on the state of our industry and tight labor market. Let us help you build a robust content strategy that will standout amongst your competitors and showcase your culture in a meaningful way.
Sustained Follower Growth
MARGARITAVILLE HOTEL NASHVILLE
NASHVILLE, TENNESSEE
VALUE CREATED: INCREASED FOLLOWERS
Margaritaville Hotel Nashville has achieved consistent growth and high engagement rates since August 2022, driven by SocialLite’s understanding of their audience and commitment to quality content. The strategy of showcasing an authentic Nashville vibe combined with Margaritaville’s relaxed atmosphere has resonated well with both new and repeat visitors.
By engaging followers through compelling storytelling, quality content and responsive communication, Margaritaville Hotel Nashville has not only amplified its digital presence but also strengthened guest loyalty.
KEY WEST HISTORIC INNS
KEY WEST, FLORIDA
VALUE CREATED: +40% AUDIENCE GROWTH
SocialLite orchestrated the social media brand transition from Kimpton Key West to the Key West Historic Inns Collection, including a comprehensive overhaul of the Instagram profile, imagery, and content strategy. Retaining and growing the existing follower base while attracting new audiences posed a significant challenge amidst the rebranding process.
Through captivating visuals and immersive storytelling, we unveiled each of the historical buildings while ensuring guests they would be met with the same vibrant hotel they have always known and experienced. The efforts of SocialLite and Key West Historic Inns Collection yielded positive outcomes within the first month of the rebranding campaign.
Influencer Collaboration / Giveaway
WAVE RESORT
LONG BRANCH, NEW JERSEY
VALUE CREATED: INCREASED FOLLOWERS
In an effort to generate buzz for the holiday season and activities at Wave Resort, the team orchestrated a giveaway in collaboration with a local influencer who focuses on events throughout New Jersey and has an audience of 179K. The prize included a two-night stay, spa treatment and dinner for two at the hotel’s restaurant.
The audience size grew by over 15% over the course of the week, as well as 128% increase in link in bio clicks, and a 1.3% increase in the number of engagements.
8.5K VIEWS 2,827 LIKES 2,932 COMMENTS +1,803 FOLLOWERS
WYNHAM GRAND JUPITER
JUPITER, FLORIDA
VALUE CREATED: INCREASED FOLLOWERS
In an effort to boost brand visibility and engagement, we proactively facilitated an influencer collaboration for Wyndham Grand Jupiter – their first ever. SocialLite selected an influencer whose engaged audience aligned with the client’s target demographic. The influencer created a high-quality collaboration Reel that highlighted the client’s brand, generating excitement and interest.
Influencer Collaboration 16K
Account Takeover
HOTEL VIKING
NEWPORT, RHODE ISLAND
VALUE CREATED: INCREASED FOLLOWERS
In January 2024, SocialLite took over social media management for Hotel Viking. Over the next six months, we achieved a 2.4% increase in follower growth across Instagram and Facebook channels by implementing a strategic approach to social media management, including influencer collaborations, increased community engagement, and refreshed social media graphics.
“We have had a great experience working with our Social Media Manager and the SocialLite team. The SMM has been to the property to capture additional creative/ lifestyle content and puts together a thoughtfully done Social Media Calendar each month; outlining posts, stories, reels that align our specific brand. Our SMM is available to review and discuss collaborations and assists in facilitating campaigns that will benefit the hotel. This has given me peace in mind in knowing that our hotel is being looked after from a social media front, giving me back time to focus on other key elements of business.”
CLIENT TESTIMONIALS SOCIALLITE
“We’ve been with SocialLite from the beginning and have really enjoyed working with the team! Working with Davidson employees, who understand our specific property and values, has been tremendous in enhancing our social media goals and strategy. With previous hospitality marketing experience, the SocialLite Managers understand the current hospitality industry and know what will perform well, which has led to a 70% increase in followers and a 140% increase in our average engagement rate. We highly recommend working with this experienced and flexible team who will deliver results, create content that accurately portrays our brand, and drive authentic engagement with our target audience.”
AT THE CAMBY)
NANCY CLAYTON DIRECTOR OF SALES & MARKETING ASHER ADAMS (FORMERLY
MADDIE FLOM
MARKETING AND PROGRAMMING MANAGER
EMERY, AUTOGRAPH COLLECTION
“Social media is perhaps the most misunderstood communications tool in marketing and is often an afterthought. Having an agency such as SocialLite to navigate the latest trends, create a strategy and develop content is crucial to managing your online reputation. It’s much more than just pushing brand talking points. It’s also about listening and engaging with your audience to build trust, loyalty and lifetime followers. The results speak for itself. Our engagement is consistently double our competitors.“
GREG LUTCHKO
MARKETING & COMMUNICATIONS MANAGER
MARGARITAVILLE RESORT PALM SPRINGS
“SocialLite has been a catalyst for our brand’s social media presence. Since teaming up with them, we’ve seen remarkable growth on Instagram and Facebook. Their knowledgeable and professional team seamlessly handles all our social media needs, capturing our brand essence and taking our platforms to the next level. They’re responsive, prompt, and a joy to work with. I can’t recommend SocialLite enough for anyone looking to boost their social media success.”
TAYLOR ECKARD
SENIOR MARKETING MANAGER
WYNDHAM GRAND CLEARWATER BEACH
Hotel Zephyr had a great experience working with the SociaLite team. They are committed to focusing on our hotel’s style, personality, and the voice that suits our unique brand. They not only helped to get our brand going, they also helped us to stand out in the very competitive market, especially in the location of San Francisco. They have a modern way of leveraging the ‘science’ and are also aware of what our guests and travelers most want when they visit Fisherman’s Wharf San Francisco. SociaLite knows exactly how to target the right spots. The team has shown nearly endless potential, whether we are building new promotions or adapting to something new happening in the market to increase our viewers.
JOYCE YUN
GENERAL MANAGER
HOTEL ZEPHYR
If you feel our SocialLite program is the right fit for your hotel or restaurant, ask your Corporate Director of Integrated Marketing about enrollment today.