DAVID ROSENBERG CREATIVE DIRECTOR | SENIOR WRITER & PRODUCER 917.566.1831 | davidrosenberg11@gmail.com | www.linkedin.com/in/davidrosenbergtv | www.davidrosenbergtv.com
EXECUTIVE SUMMARY On-Air | Off-Channel | Streaming | Social | Show Launches | Tent Poles | Interstitials | Episodic | Image | Stunts
A Creative Director and Emmy Award-nominated Senior Writer and Producer with 20+ years of experience creating compelling marketing campaigns with visual storytelling that optimize audience engagement and ratings success. Concepts breakthrough productions across multimedia productions for on-air, off-channel, streaming, social, show launches, tent poles, interstitials, episodic, image, and stunts. Creates high-touch multiplatform experiences by steering creative strategy from conception to launch. Delivers a collaborative leadership approach to build creative team engagement, unlock creative capabilities, and translate data-driven outcomes to key stakeholders. Creative Direction & Strategy 360 Degree Campaigns Team Leadership Performance Media
Marketing & Promotions Brand Creative IP & Branded Content On Set Direction
Visual Storytelling Brand Marketing Pitch Development Creative Productions
Writing Copy / Content Creation Multiplatform Launch Campaigns Paid Social & Digital Campaigns Streaming
PROFESSIONAL EXPERIENCE NEVER SETTLE PRODUCTIONS New York, NY Creative Director 2023-Present Leads creative direction for entrepreneurial-minded businesses to ensure the creative vision is effectively executed, creating compelling content across multimedia projects. • Writes, concepts, and pitches scripts for sizzle reels and corporate videos for entrepreneurial-driven organizations, including small businesses, scalable startups, and social entrepreneurship. • Oversees creative strategy project management and cuts from concept development to execution. NICKELODEON / PARAMOUNT GLOBAL New York, NY Senior Producer, Writer 2016 – 2023 Producer, Writer 2011 – 2015 Wrote, produced and creative directed brand creative for global audiences for major 360 degree marketing campaigns through performance media to achieve ground-breaking ratings in youth and preschool entertainment, including PAW Patrol, Blue’s Clues & You, Rubble & Crew, Mutt & Stuff, Blaze & The Monster Machines, Dora the Explorer, Baby Shark, The Fresh Beat Band, and Santiago of the Seas. • Achieved the highest campaign ratings for 6 consecutive years, including “Super Bowl” ratings for PAW Patrol: Mission PAW (2017) and PAW Patrol: Mighty Pups (2018), with over 33M trailer views on YouTube. • Transformed PAW Patrol's success from TV into theatres and streaming, with crossover success translating to $150M in theatres and driving a record number of subscriptions for Paramount+. • Defined the scope of creative deliverables with high-budget multimedia productions and worked collaboratively with creative projects team to meet project deadlines. • Led marketing and brand creative projects from conception to launch; concepted big ideas, pitched different spots, created workflow schedules, and collaborated with creative teams to execute massive campaigns. • Built high-touch campaign and marketing strategy in lockstep with brand identity/guidelines, target audiences, strategic network goals, and cross-promotional objectives. TruTV - a Warner Bros. property New York, NY Producer, Associate Producer 2009 – 2011 Wrote and produced on-air brand promotions, including show launches, episodic, vignettes, upfronts, online, and stunts. • Nominated for the 2010 Promax Best Spot Never to Air Award for “It Only Hurts When I Laugh” promo. 1|P a g e