DAVID ROSENBERG
CREATIVE DIRECTOR | SENIOR WRITER & PRODUCER
917.566.1831 | davidrosenberg11@gmail.com | www.linkedin.com/in/davidrosenbergtv | www.davidrosenbergtv.com
EXECUTIVE SUMMARY
On-Air | Off-Channel | Streaming | Social | Show Launches | Tent Poles | Interstitials | Episodic | Image | Stunts
A Creative Director and Emmy Award-nominated Senior Writer and Producer with 20+ years of experience creating compelling marketing campaigns with visual storytelling that optimize audience engagement and ratings success Concepts breakthrough productions across multimedia productions for on-air, off-channel, streaming, social, show launches, tent poles, interstitials, episodic, image, and stunts. Creates high-touch multiplatform experiences by steering creative strategy from conception to launch. Delivers a collaborative leadership approach to build creative team engagement, unlock creative capabilities, and translate data-driven outcomes to key stakeholders.
Creative Direction & Strategy Marketing & Promotions
Visual Storytelling Writing Copy / Content Creation 360 Degree Campaigns Brand Creative Brand Marketing Multiplatform Launch Campaigns Team Leadership
IP & Branded Content
Pitch Development Paid Social & Digital Campaigns Performance Media On Set Direction
Creative Productions Streaming
PROFESSIONAL EXPERIENCE
NEVER SETTLE PRODUCTIONS
Creative Director
New York, NY
2023-Present
Leads creative direction for entrepreneurial-minded businesses to ensure the creative vision is effectively executed, creating compelling content across multimedia projects.
• Writes, concepts, and pitches scripts for sizzle reels and corporate videos for entrepreneurial-driven organizations, including small businesses, scalable startups, and social entrepreneurship.
• Oversees creative strategy project management and cuts from concept development to execution.
NICKELODEON / PARAMOUNT GLOBAL
New York, NY
Senior Producer, Writer 2016 – 2023
Producer, Writer 2011 – 2015
Wrote, produced and creative directed brand creative for global audiences for major 360 degree marketing campaigns through performance media to achieve ground-breaking ratings in youth and preschool entertainment, including PAW Patrol, Blue’s Clues & You, Rubble & Crew, Mutt & Stuff, Blaze & The Monster Machines, Dora the Explorer, Baby Shark, The Fresh Beat Band, and Santiago of the Seas.
• Achieved the highest campaign ratings for 6 consecutive years, including “Super Bowl” ratings for PAW Patrol: Mission PAW (2017) and PAW Patrol: Mighty Pups (2018), with over 33M trailer views on YouTube.
• Transformed PAW Patrol's success from TV into theatres and streaming, with crossover success translating to $150M in theatres and driving a record number of subscriptions for Paramount+.
• Defined the scope of creative deliverables with high-budget multimedia productions and worked collaboratively with creative projects team to meet project deadlines.
• Led marketing and brand creative projects from conception to launch; concepted big ideas, pitched different spots, created workflow schedules, and collaborated with creative teams to execute massive campaigns.
• Built high-touch campaign and marketing strategy in lockstep with brand identity/guidelines, target audiences, strategic network goals, and cross-promotional objectives.
TruTV - a Warner Bros. property
New York, NY
Producer, Associate Producer 2009 – 2011
Wrote and produced on-air brand promotions, including show launches, episodic, vignettes, upfronts, online, and stunts
• Nominated for the 2010 Promax Best Spot Never to Air Award for “It Only Hurts When I Laugh” promo
• Specialized in ad-sales sponsorships, including movies, reality shows, QSR, auto, retail, and electronics; featured promos included Zales, Wipe Out, and Operation Repo.
CBS COLLEGE SPORTS / IFC
New York, NY
Producer, Writer – Freelance 2009
Wrote and produced promos for diverse CBS College Sports properties, including American collegiate sports, international sporting features, and independent entertainment.
• Featured promos included March Madness, College Football documentaries, The Jon Dore Television show, and Beyond the Rave.
WORLDWIDE BIGGIES
New York, NY
Producer 2007 – 2008
Produced, wrote, and created brand marketing for multiplatform properties for the full-service digital entertainment studio startup dedicated to young adults and the digital family.
• Wrote, pitched, shot, and edited the Telly award-winning TMZ web series, Celebraddiction.
OXYGEN MEDIA New York, NY
Writer, Associate Producer 2005 – 2007
Production Assistant 2004 – 2005
Worked closely with Marketing on Affiliate and Consumer projects to build core brands through original creative into stories and tied to the network with unlimited creativity
• Wrote and produced promos for movies, reality TV, game shows, episodic topicals, stunts, and PSAs for on-air.
CBS - LATE SHOW WITH DAVID LETTERMAN / Page, Audience Department Assistant 2003 – 2004
PARAMOUNT / SCHOOL OF ROCK / Production Assistant 2003
EDUCATION
New York University, Tisch School of the Arts
Bachelor of Fine Arts, BFA, Film and Television
Promax, Mentorship Program - Program Graduate
New York, NY
Professional Development: Diversity, Equity and Inclusion, Company IP, Organization Theft Prevention, Workplace Safety, Mentorship
CREATIVE HIGHLIGHTS
PAW Patrol Launch Blue’s Clues & You Rubble & Crew Mutt & Stuff
PAW Patrol: Mighty Pups Top Wing Dora The Explorer Blaze & The Monster Machines
PAW Patrol: The Movie World’s Dumbest Bubble Guppies Santiago of the Seas NFL Nickmas Game Little Charmers The Fresh Beat Band It Only Hurts When I Laugh
HONORS & AWARDS
Promax Nomination, Best Children’s Promotional Announcement 2021
Daytime Emmy Award Nomination, Outstanding Daytime Promotional Announcement Topical 2020
Promax Award Winner, Best Children’s Promotional Campaign 2017
Daytime Emmy Award Nomination, Outstanding Promotional Announcement Episodic 2012
Promax Award Nomination, Best Work Never Seen 2010
Telly Award Winner, Best GFX in a Web Series 2008